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    Government

    GovComms: The Future of Government Communication

    Through conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the resources to help you, the government and public sector, communicate policies, services and regulations with impact.

    A podcast by contentgroup, leaders in government communication.

    Advertise

    Copyright: © contentgroup

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    EP#38: Communications for complex organisations, with Tanya Bowes Jul 22, 2019
    Show notes

    Tanya is a communications and brand professional with over 20 years’ experience. Her wide range of skills relate to communications and branding strategy, public relations, issues management, stakeholder communications and government liaison. Tanya has led communications for organisations in both public and private sectors. Prior to managing corporate affairs at the CSIRO, Tanya was the General Manager of Communications at Destination NSW. Her prior roles have also seen her lead functions across Japan, Asia Pacific, the United Kingdom and Europe, working both client and agency side.

    Discussed in this episode:

    • Making the shift from private to public
    • Advice on managing ministerial transitions
    • Tanya’s take on the most effective communications channels
    • The importance of having a clear purpose
    • Dealing with message saturation
    • Using powdered broccoli lattes to achieve strategic objectives
    • The benefits of collaboration and how to identify valuable opportunities
    • Capitalising on the demand for video
    • How Tanya measures campaign success: lead and lag measures

    EP#37: The Year of Marketing, with Conrad Bird - Part 2 Jul 08, 2019
    Show notes

    Conrad is Director of the GREAT Britain campaign. GREAT is the government’s most ambitious international campaign ever run, uniting the efforts of both public and private sectors to generate jobs and growth for Britain. Conrad also leads the UK Government’s Year of Marketing initiative, which aims to inform and prepare communicators across departments.

    In 2014, Conrad’s role at the Prime Minister’s Office on 10 Dowling St expanded to include responsibility for delivering major cross-government campaigns, and ensuring Government’s spending on communications is efficient and cost-effective. Conrad has also previously worked at the Foreign & Commonwealth Office as Head of Public Diplomacy and Strategic Campaigns; and the Central Office of Information, on issues such as consumer rights and international export.

    He later joined the Cabinet Office as Director of Strategic Communications. Here, he launched a new approach to Government Communication and was responsible for campaigns to counter terrorism and other societal issues. Prior to his career in government, Conrad spent 18 years in advertising, working with both national and international businesses, and established his own communications consultancy which he ran for 8 years.

    Discussed in this episode:

    • Addressing the stigma of government ‘marketing’
    • The future of government marketing in the UK: a look at 2025
    • A new, UK Government definition for marketing
    • Why the skills of the modern marketer are needed now more than ever
    • A new approach to marketing budgets
    • Catering to a millennial audience
    • The responsibility of government in thinking ahead
    • Why it’s good to see an empty office: the importance of curiosity and relationship building

    EP#36: A GREAT campaign, with Conrad Bird - Part 1 Jun 24, 2019
    Show notes

    Conrad is Director of the GREAT Britain campaign. GREAT is the UK Government’s most ambitious international campaign ever run, uniting the efforts of both public and private sectors to generate jobs and growth for Britain. The GREAT brand has a current value of 271 million pounds and has received 69 national and international awards to date.

    In 2014, Conrad’s role at the Prime Minister’s Office on 10 Downing St expanded to include responsibility for delivering major cross-government campaigns, and ensuring government’s spending on communications is efficient and cost-effective. Conrad has also previously worked at the Foreign & Commonwealth Office as Head of Public Diplomacy and Strategic Campaigns; and the Central Office of Information, on issues such as consumer rights and international export.

    He later joined the Cabinet Office as Director of Strategic Communications. Here, he launched a new approach to government communication and was responsible for campaigns to counter terrorism and other societal issues. Prior to his career in government, Conrad spent 18 years in advertising, working with both national and international businesses, and established his own communications consultancy which he ran for 8 years.

    Discussed in this episode:

    • What sparked the GREAT campaign
    • Leveraging a name, and the power of keeping things simple
    • What drove cooperation across departments
    • How public perceptions changed throughout the campaign
    • A moment in the spotlight: the London Olympic Games
    • How Conrad approached ROI and measuring key success indicators
    • Employing a ‘soft power’ approach to communications
    • What’s next for the GREAT campaign

    EP#35: The future of government: talking data and digital, with Craig Thomler Jun 11, 2019
    Show notes

    Craig has 25 years’ experience in the digital industry and is passionate about boosting organisational performance through the use of digital strategies and tools. Craig has previously managed and created start-up companies, and served in a variety of senior roles in both government and private sectors. Throughout his professional career, Craig has led national digital projects, designed innovative products, hosted stakeholder engagement initiatives, and coordinated the development of hundreds of websites. He has also trained thousands globally on how to maximise their social media engagement.

    Craig’s current role with Accenture focuses on supporting clients to respond, manage and create value from digital disruptions. His previous work as an advocate for Digital Government (Gov 2.0) has given him an appreciation for work relating to government and health industries.

    Discussed in this episode:

    • Craig’s background and passion for digital
    • The role of data in modern communications
    • Room for improvement regarding government data use
    • The different roles of data: comparing public and private sectors
    • Managing the issue of citizen privacy
    • Viewing privacy and data as a ‘transaction’
    • Craig’s thoughts on introducing government incentives for data sharing
    • What the government will look like in 5 years’ time
    • The shift towards agile and multifunctional teams
    • Craig’s take on the skills government communicators should be learning now
    • The future of digital and the implications for businesses

    EP#34: The ingredients of a winning campaign, with Nick Sharp-Paul May 27, 2019
    Show notes

    Nick is the Head of Strategy and Communications at The Society of Hospital Pharmacists of Australia (SHPA). Nick graduated from the University of Melbourne with his Postgraduate Diploma of Editing and Communications in 2008. He has since filled a range of communications roles within the medical and pharmaceutical industry. Nick has worked in a range of areas, from communications research to media and strategy.

    He has recently been recognised by the International Association of Business Communicators for his campaign with the SHPA. Nick received a Gold Quill Merit Award for change communication, relating to his campaign titled ‘A New Prescription: Elevating Australia’s Leading Pharmacists’. The campaign involved multiple communication channels including social media, email and radio; and produced a range of positive outcomes for the SHPA.

    Discussed in this episode:

    • The importance of having a clear objective
    • Driving organisational change
    • The challenges and learnings from Nick’s campaign
    • The power of tone in message framing
    • The role of visual ques in Nick’s strategy
    • The value of face-to-face interaction in achieving outcomes
    • Making the most of consultations and interviews
    • The power of people and advocacy programs
    • Leveraging third-party voice
    • Effective communication: Nick’s tips for success

    EP#33: The do’s and don’ts of public sector communications, with Brent Hill May 13, 2019
    Show notes

    Brent joined the South Australian Tourism Commission in November 2015 as a marketing communications specialist with experience in advertising, digital, public relations, sponsorship and communications across the banking, retail and telecommunications sectors.

    Brent has been responsible for overseeing $1.6 billion growth in the visitor economy. He played a key role in launching the new global brand for South Australia and coordinated two global television campaigns and multiple digital programs that now see the southaustralia.com attracting over 6 million visitors annually. Brent has also managed several successful marketing partnerships with platforms such as the Project, MasterChef Australia and Sports Illustrated. In 2018, Brent was recognized as #21 on the CMO50 list of Australia’s top marketers and will be speaking about public sector strategic communication in Canberra this May.

    Discussed in this episode:

    • Getting recognised as a top 50 CMO
    • Being digital native, and taking risks in government
    • Creating a point of difference
    • The power of authenticity
    • Pushing the creative limits of social media
    • Informing instead of promoting
    • Making content ‘snackable’
    • Using data to increase consumer value
    • An insight into the ROI metrics used by South Australia Tourism Commission.
    • Brent’s tips for effective communication within government

    EP#32: Improving outcome measurement in Government, with Mark Hocknell Apr 29, 2019
    Show notes

    Mark Hocknell has over 25 years of experience in corporate management, consulting and academia. He has completed his Masters degree in Business Administration at the Queensland University of Technology and has developed two business courses which he has now been teaching for 8 years. Beyond Mark’s experience teaching and consulting, he is also a member of the Industry Advisory Board Griffith University.

    Mark has an established skill-set relating to performance measurement processes and evidence-based leadership. In 2015, Mark was appointed the Australasian partner for PuMP, a performance measurement process employed globally by over 40 organisations. Mark consistently runs workshops and speaks publicly about the importance of evidence-based approaches to outcome measurement. He will be in several cities throughout May, hosting workshops on how communicators can better measure outcome-based approaches in Government.

    Discussed in this episode:

    • The essential steps required for measuring an outcome
    • Learning to define a vague concept or objective
    • An introduction to the PuMP methodology
    • Focusing on improvements over outcomes and setting measurable targets
    • The 8 steps of PuMP
    • Why what is observable is measurable
    • The challenges of adopting any new methodology
    • Where to learn more about PuMP and upcoming workshops

    EP#31: Leveraging influencers and media, with Eleanor Dean Apr 15, 2019
    Show notes

    Eleanor is the General Manager of Outreach and Capacity Building at the Australian Centre for International Agricultural Research (ACIAR). She has worked in a range of management roles, from strategic marketing and communication to Director of public affairs. Her previous places of employment include the Civil Aviation Safety Authority, Australian Tax Office and Department of Environment and Heritage.

    A communications honours graduate from the University of Canberra, Eleanor has worked in public affairs and communications for the Australian Government for more than 23 years, on a range of issues including heritage, pollution, natural resource management, biodiversity, arts, education and training and superannuation.

    One of Eleanor’s more recent campaigns has been broadcast on the SBS Food Network, aiming to promote awareness about the ACIAR. The television program titled "The Good Cooks" sent influencers to key ACIAR sites and aimed to promote current initiatives. The program was massively successful reaching over 2 million people, leveraging media platforms and influencers.

    Discussed in the episode:

    • Building a big public profile for a small government department
    • Rallying ministerial support for a high-risk campaign
    • The importance of communicating without advertising
    • Getting the balance right: editorial control and entertainment value
    • How social media and influencers helped Eleanor reach over 2 million people
    • Evaluating the campaign: reach vs awareness
    • Weighing up the risk and reward of ambitious, creative campaigns
    • Managing social media backlash
    • Current ACIAR work and where you can check out Eleanor’s program: "The Good Cooks’’

    EP#30: Social problems & digital solutions, with Jenny Riley Apr 01, 2019
    Show notes

    Jenny is an experienced producer of data management systems and data dashboard solutions for social change. Her skills relate to co-design, delivery and evaluation of collaborations, working with complex and wicked social problems. These include poverty, homelessness, Aboriginal and Torres Strait Islander health and development, school to work transitions and school readiness in vulnerable communities.

    Jenny has over 20 years’ experience in the social sector and has previously worked for leading NGO’s such as Oxfam and Plan International. She currently works as a Digital Transformation Lead at Clear Horizon, and is a Non Executive Director at Eating Disorders Victoria. She is trained in a range of reporting and communication formats to engage and mobilise communities and stakeholders. She is also a sought-after facilitator and trainer working to improve knowledge and skills in the areas of design and evaluation, especially in cross-sector collaborations.

    Discussed in this episode:

    • The importance of simplicity in communication
    • Preparing an evaluation checklist
    • The qualities of a good evaluator
    • The shifting focus from output to outcomes
    • The impact of technology on change measurement
    • Making data work for us (and not vice versa)
    • Developing a toolkit for social change
    • Avoiding data overwhelm
    • Resources for those who want to learn more

    Ep#29: Government to Client. Measuring the effectiveness of experiences, with Jo’Anne Langham Mar 18, 2019
    Show notes

    Jo’Anne Langham is an experienced independent consultant with a strong background working in public policy. Her capabilities include human-centred design, statistical data analysis, and public administration. Jo’Anne holds a Doctor of Philosophy (Ph.D.) focused on economic psychology - tax compliance at the University of Queensland.

    She formerly worked as a Senior Director of Corporate Research and Intelligence at the Australian Taxation Office where she created a professional social research capability. She has also acted as a Governance Review Lead responsible for managing stakeholder relationships and the design of new operating models.

    Jo’Anne’s latest Ph.D. work has investigated citizen experience measurement from a public sector perspective. Her framework titled ‘XE Heuristics’ looks at measuring the effectiveness of client and citizen focussed design.

    Discussed in this episode:

    • The origins of citizen focused experience design
    • Government adoption of a citizen-focussed approach
    • The importance of measuring and modifying design
    • Developing metrics for client experiences
    • An introduction to Jo’Anne’s experience measurement framework
    • Creating customer journey maps
    • Using the framework to improve public sector outcomes

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