Goodfellows

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Latest Episodes:

Episode 10: Mailbag Celebration May 17, 2019

Goodfellows is back, this week we’re celebrating our tenth episode by diving into the Goodfellows mailbag and talkin’ Target. That means celebrity lines we’d like to see in store (i.e. Joey explains the Property Brothers franchise) and Ben details the return policy of Target’s Cat & Jack line of kids clothes.

Plus, a brief foray into the rather lackluser Weekly Ad for May 12 – 18.

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Episode 9: Toiletries Apr 17, 2019

This week on Goodfellows, the age-old question: deodorant or antiperspirant?! Birthday boy Ben and Joey discuss the selection of toiletries at Target, from toothpaste and deodorant to travel-sized carrying cases and shampoo. Plus, the guys gush over these Up&Up oil-absorbing sheets.

Also, there are stories about that time Ben’s kid used Joey’s toothbrush to clean a slide in the backyard and one time when Joey had to share Ben’s deodorant because he got stinky at San Diego Comic-Con.

Finally, the Weekly Ad for April 14 – 20—and the Spring Style Catalog—which reveals, at long last, it’s actually Easter! Surprise!

Next week is a milestone 10th episode (we did it!), so we’ll be spending some time responding to questions and listener Target tips. Get your thoughts in now by emailing mailbag@goodfellowspodcast.com!

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Episode 8: Target Cafe Apr 10, 2019

Goodfellows is back to talk about one of the greatest gifts of Target: the Cafe! Joey and Ben discuss the pros and cons of Target’s food options, how it helps to make shopping tolerable for kids, and the must-have menu items at can’t-beat-it prices. They also answer the age-old question: what Costco menu item do you wish was at Target Cafe?

Plus: the Weekly Ad for April 7 – 13, in which Easter is still coming? We guess? Also, when is Easter? And is the Easter Bunny scary? Survey says yes.

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Episode 7: Mossimo Mar 26, 2019

This week’s episode of Goodfellows is ripped straight from the headlines! The topic of discussion this time around is clothing brand Mossimo, designer Mossimo Giannulli’s beachwear-turned-Target line of fashion. With Giannulli in the headlines thanks to the college admission scandal he was involved with (ironically, he himself dropped out of USC) we figured, if not now, when?!

After all, what better time to trace the man’s legacy from creating a business in his garage to going public and ultimately becoming a Target staple? That being said, it’s important to note that Target has publicly distanced themselves from the designer in the wake of the news.

We also take a look at the Weekly Ad of March 24 – 30, which has got some good Room Essentials deals and… even cheaper Easter candy?!

Here are some links to articles we mention in the show:

With Losses Mounting, Mossimo Turns to Target (Leslie Earnest, Los Angeles Times, March 29, 2000)
How Mossimo Went from Being Head-to-Head with Stussy to Target’s In-House Brand (By Alec Banks, The Hundreds, July 20, 2015)

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Episode 6: Toys Mar 20, 2019

This week, Joey and Ben dive into probably their most frequented section of any Target, the toy department. From childhood through the present, they go through their history with these all-important, prestigious aisles, how their relationship with toys have changed over the years (and in Ben’s case, four kids later), and also ask the question: are toys meant to be opened? (Joey says, “Hard no.”)

Plus, they go over the Weekly Ad for March 17 – 23, tackle follow-up comments from listeners on some of last week’s discussion topics, and enjoy lots of March Madness basketball puns from the sport-heads that write Target’s ad copy.

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Episode 5: Movies, Music, and Books Mar 12, 2019

This week, Goodfellows dives deep into a must-stop department for every single trip to Target. The media section at Target seems to be in a constant state of evolution, whether it’s ebbing and flowing with the popularity of physical media, bringing back vinyl, or selling related collector’s items in a world where people stream all of their entertainment. But no matter what, you can always find something to buy.

Ben and Joey also go through the Weekly Ad for March March 10 – 18, featuring a lot of items that are just, like, regular price. What’s up with that?

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Episode 4: Room Essentials Mar 05, 2019

Even though it’s a brand that’s being phased out thanks to Project 62, Ben and Joey talk about the importance of Target’s Room Essentials line in their lives. Plus: is an air purifier a symbol of your social status? Survey says YES.

In addition to Room Essentials, Goodfellows talks about the Weekly Ad covering March 3 – 9 and give copywriters credit where credit is due (looking at you, Neat Fleet!).

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Episode 3: Men’s Clothing Feb 26, 2019

This week on Goodfellows, well-known fashion experts Ben and Joey take a deep dive into one of the most robust sections inside a Target: Men’s Clothes.

From Goodfellow + Co to Mossimo to graphic tees and beyond, the guys get real about their buying habits (Ben buys too many clothes, Joey buys new underwear to avoid laundry) and why Target’s a great option for the money-conscious shopper thanks to the all-important clearance rack.

They also discuss the Weekly Ad for February 24 – March 2, which includes a BOGO 50% on swimwear, $10 graphic tees, and some sick patio rug steals.

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Episode 2: Market Pantry Feb 19, 2019

This week, Ben and Joey dive deep into the glorious store brand known as Target’s Market Pantry—they get into their likes and dislikes, the evolution of the package design, favorite items, and items that, shockingly, aren’t quite as good as the name brand. But when push comes to shove, between pickles, fruit snacks, and pizza, you really can’t go wrong with Market Pantry.

Plus, they go through the Weekly Ad for February 17 – 23, which means: EASTER CANDY! From Starburst Jellybeans to Creme Eggs, Joey’s dark secret about Easter candy stands revealed. Not to mention, the gang join the Blue Crew.

Here’s the Target Corp. press release about the Market Pantry rebrand that Ben mentions in this episode:

The Total Package: Check Out Market Pantry’s New Look via Target Corporate

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Episode 1: The History of Target Feb 12, 2019

From its humble beginnings as a family-owned Minneapolis department store, Target has come a very long way since 1902. For the first episode of Goodfellows, Ben and Joey talk about some of the surprising twists and turns throughout the corporation’s history—including an FBI investigation!

Plus, they go through the Weekly Ad for the week of February 10 – February 16, which happens to include some of their favorite sales promotions and a whole lot of Our Generation/American Girl Dolls shop talk.

Some reading that we reference in this episode:

On Target: How The World’s Hottest Retailer Hit a Bullseye by Laura Rowley
Great Companies: Target by The Editors of New Word City
Target’s Inner Circle by Jennifer Reingold, CNN Money

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