Show notes
Rookie MINA HARIGAE was not only the 2009 Player of the Year and the Rookie of the Year, but she might have also been the surprise player of the year. Not that anyone thought the Californian couldn't play – just that at age 19, when she emerged as the winner of back-to-back titles at the Ladies Titan Tire Challenge in Iowa, and at the Tour's only 72-hole major championship, the Michelob ULTRA Duramed FUTURES Players Championship in Decatur, Ill., and even then, adding a third season title at the Falls Auto Group Classic in Kentucky, Harigae was starting to look like a young pro with a bright, bright future and ice water in her veins.By season's end on Sunday last week, Harigae had earned $88,386 in 16 events, in addition, had also earned honors as Player of the Year and Rookie of the Year."Last year, I would have never thought I'd be in this position," said Harigae. "I feel like I grew as a player and a person on the Duramed FUTURES Tour. My main goal was to earn my full [LPGA] card, but getting Player of the Year and Rookie of the Year was like getting double icing on the cake." Toronto, Ontario -- Canadian-based Phresh Wear Inc. will be launching their Spring 2010 line to the United States. Phresh prides itself on being a fresh, new take on the classics. Consumers no longer need to choose between fashion and function as the line continues to bridge the gap between performance and style. The company's slogan "Passion, Performance, Play" not only describes the spirit of the line but the people behind it.Founder Tim Tochor conceived the line in 2003. An avid golfer that played several mini-tour events, Tochor realized that his talents would be better used outside of simply playing the game. He realized that individuality was something that golf apparel lacked and the changing demographic of the sport demanded more options. The more youthfully-minded golfers entering the market were not interested in the traditional apparel that was commonplace on the course. In addition, these players insist on a very functional, wearable line that not only allowed them to express themselves but that also didn't inhibit their game.Teaming up with a stellar designer possessing 20 years of textile, forecasting, and design experience, Tochor manufactured a line that met the needs of the new golf demographic. First introduced at the 2004 Ontario PGA show in Toronto, the line received wildly enthusiastic reviews. The "Phresh appeal" and buzz started and has continued to grow. In 2008 Score Golf nominated Phresh Wear as the most emerging Canadian company of the year. The processes of localized production and design assure the company has control of their offerings and allows them to remain a step ahead of the market. With shorter lead times and private label options, they are still able to maintain affordable price points.The Phresh Spring 2010 collection is a reflection of the current times. With colors that reflect the feeling one has when they play the game, the overall theme is one that goes back to basics and strips out the superfluous. The sentiment is one that allows a well-deserved opportunity to unwind and while reconnecting with what is truly important and the drive to get there. The moods are evident; turquoise for the calming water of the ocean, grove is a relaxing siesta in the orange groves, and aloe invokes those soothing properties of the plant. Earthy colors ground the line with clay, coal, peat, and moss while crystal, maize, and orchid are meant to be more of a stress-relief. Anchored by classics such as navy, white, and black there is something for everyone to feel comfortable and confident in. Styles for Spring 2010 also utilize a sporty yet patriotic vibe that incorporates both classic and modern lines.Phresh Wear is carried by fine pro shops and resorts throughout the United States. In Canada they can be found in Summerland Golf Club, Mandarin Golf Club, Oakdale Golf Club, Glen Abbey, King Valley, Vancouver Golf Club, and the fine menswear store Frackeltons and Garveys.For more information visit the company website at www.phreshwear.com Avila Beach Golf Resort - www.avilabeachresort.com Blacklake Golf Resort - www.blacklake.comInn at Avila Beach - www.avilabeachca.comAvila LaFonda Hotel - www.avilalafondahotel.comGolfland Warehouse - www.golflandwarehouse.comSlickstix - www.slickstix.comFor more information on Golf Talk Radio with Mike & Billy visit www.golftalkradio.com and visit www.centralcoasttoday.com for Golf Talk TV with Mike & Billy.
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