Welcome to Episode of 21 "Givin Them The Business" Podcast Powered by Add Ventures Music
Topic: Exclusive Interview From DJ Irv to Murder Inc
On this episode of GTTB Podcast, with your host #Chris Gotti Lorenzo, the former VP of Murder Inc and Co-host Legendary Latin #Don Dinero sits down in the Cuban Connection Studio; to talk with Irv Gotti Lorenzo former President of Murder Inc sits down to discuss his deal to make $300 million. In this discussion with Chris Gotti and Don Dinero, Irv Gotti explains how he came up with his plan to make a multimillion-dollar deal. The real #business behind being an owner of your work. Knowing what it means to have ownership of your dreams, visions, and ideas. Finding the key to success and keeping it. All while doing what you love.
(03:04s) Mike Geronimo single makes waves started to gain traction....DJ Irv Southside Jamaica, #Queens #Baisley, Rochdale
(09:11s) Coming full circle realizing that Mike Geronimo Chris Black "Cash Money Click", leads to meeting #Ja Rule and that's where the relationship began. Meeting Mike G led to so much more he intended
(12:46s) "ignorance is Bliss", now the work really begins between Ja Rule Jay Z, meets Supreme while working on "Get The Fortune"
(15:50s) 1-900 #'s How did Irv get the video played behind Method Man featuring #Mary J Blige "Your All I need" was #1 Irv got his video to #1 after 3 weeks of calls breaks the top 10.
(18:35s) "Get the Fortune" video is now popping up every time #Method Man video is played. Gains the attention Lyor Cohen. He came looking for Irv ...then came the call....
(19:55s) Jay-Z calls out for help; Irv came up with the plan to get the spins on the radio lets go talk to Funk Master Flex
(23:04s) Flex helped break the record "Aint No N#$%^" Jay-z featuring Foxy Brown, there began the birth of Roca Fella Records
(26:01s) Meeting Lyor Cohen, 5-year goal was to beat him at his own game, "im going to make bigger and better"
(27:30s) The money starts coming in, Was I overpaid? RUN!!!
(31:04s) Only earning $60k as A & R for Def Jam, DMX $7MIL sold, Hard Knock Life $8-9 sold , Rush Hour soundtrack $4 MIL sold, DMX Flesh of My Flesh $5MIL, Ja Rule Vinni Vetti Vinci $2-3 MIL sold, Foxy Brown
(33:01s) They didn't want to sign DMX, Irv quit. Tina Davis, Kevin Lyles, Lyor Cohen, have a meeting stating Irv is to report directly to him. Here is where the Irv and Lyor relationship changes. This now begins he transition to his own label Murder Inc
Where to Find Us
Irv Gotti Presents "Visionary Ideas" https://visionaryideas.com/about-15
Tales on BET https://www.bet.com/shows/tales
Murder Inc Documentary on BET 5 part series
Instagram: @visisonaryideas @irvgotti187 @murderincrecords
Also available on Clash TV (app for IOS only)
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