Girl Flower Podcast

Latest Episodes:

In conversation with Catherine Foxwell of Floral Evolution Mar 18, 2021

Show notes

This week we are in conversation with Catherine Foxwell founder of Floral Evolution
Catherine is a studio florist based in London
Catherine is a wedding florist, provides weekly 'Friday Flowers' teaches 1:1 workshops and also has a mentorship programme specifically for people of colour
We speak about Catherine’s journey into floristry, how she has built her client base, the importance of creating an affinity and close relationship with her couples, how she developed enviable her style, how she captures her beautiful work for her grid and so much more!
Catherine is like a breath of fresh air, we were completely captivated by her positivity & love for the industry.
To find out more about Floral Evolution and swoon over the beauty of Catherine’s work please head to
https://www.floralevolutionflowers.com/
https://www.Instagram.com/floralevolution
Thank you so much Catherine
X

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In conversation with Florence & James Kennedy of Petalon Mar 11, 2021

Show notes

This week we are in conversation with Florence & James of Petalon flowers
We find out about the beginnings of the brand and how important it was to keep the business model simple but perfectly executed, using zero waste packaging, delivering around London by Bicycle and making beautiful flowers accessible to many without it breaking the bank
After an exciting move from London into the Cornwall countryside last year, we hear how the business continues to thrive with a zero carbon emission nationwide delivery service, the excitement surrounding their new venture into flower growing and their plans for the future
To find out more about Petalon please head to
https://www.petalon.co.uk/
https://www.Instagram.com/petalon_flowers

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In conversation with Issy Watts of Wizz & Wild Mar 04, 2021

Show notes

Today we speak with Issy Watts, founder of Wizz & Wild
Issy is a studio based florist/grower based in the south-west of England
Issy’s ethos is based all around sustainability, the slow flowers movement and working with the seasons to create beautiful and romantic displays for her clients
We discuss her exciting plans for the future, how she has managed to cultivate her community, the importance of branding and so much more
Thank you so much for chatting with us Issy, we are super excited to see you get your wedding season started and to see where your flowery journey takes you next!
To find out more about Wizz & Wild please head over to
https://www.wizzandwild.com/
https://Instagram.com/wizzandwild

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In conversation with Alison Howe of Mad Lilies Feb 18, 2021

Show notes

This week we are in conversation with Alison Howe, the self-professed custodian of Mad Lilies, a flower shop based in Banstead ,Surrey
Alison offering includes retail flowers, subscriptions, funeral work, homeware and workshops
We have been eagerly awaiting this chat since we met Alison at a floral gathering last year held by the wonderful Liz at Blue Sky Flowers
This chat is everything we hoped that it would be. Alisons energy and passion for the industry is infectious and we totally fed off of the energy that she bought to this episode
It's so perfectly timed as we have just come out of the Valentines rush and we speak a lot about Alisons thoughts on this specific peak period
We talk about Alisons journey into flowers, her passion for retail floristry and everything that owning a flower shop brings. We speak about the importance of being visible online and how it has propelled the popularity of her homeware offering during this pandemic . Alison is very clear about how important community over competition is and how she has forged these friendships during her time with flowers
Alisons business is thriving, not just surviving in these difficult times and we talk about what it takes to create a thriving retail flower business
A super inspirational episode (we know that you will think the same)
Thank you Alison xx
To find out more about Alisons business please head over to
Website
www.madlilies.co.uk
Homeware collection
www.madliliesathome.co.uk

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In conversation with Graeme Corbett of Bloom + Burn Feb 11, 2021

Show notes

Today we are in conversation with Graeme Corbett, founder of Boom + Burn
Graeme creates floral designs for brands, events, product launches, music videos, installations & workshops and is currently based in London but will be hopefully having an exciting move to the coast soon
We discuss Graeme's journey from his work in TV through to the creation of Bloom + Burn, what drove his decision to take a step back from weddings and push the business in a different direction, his new found love for British Flowers which grew through lockdown, and his exciting plans for the future of Bloom + Burn
Thank you so much for chatting with us Graeme and for your open-ness and honesty, we absolutely can't wait to see the next chapter of your story
To find out more about Graeme please head to his website
www.bloomandburnflowers.com
and of course, head to his insta to have a drool at his beautiful grid
www.instagram.com/bloomandburn
Show Notes
Judith Blacklock Flower School
www.judithblacklock.com
A Guide to floral mechanics by Sarah Diligent & William Mazuch
www.agtfm.com
Jam Jar Flowers
www.jamjarflowers.co.uk
Wolves Lane Flower Company
www.wolveslaneflowercompany.com
Jam Jar Edit
www.jamjaredit.co.uk

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In conversation with Heidi Neilson of Bee Haven Flowers Feb 04, 2021

Show notes

This week we are in conversation with Heidi Neilson, Founder of Bee Haven Flowers
Heidi is a flower grower/florist based in surrey
Through her love of keeping honey bees and researching the best pollen and nectar rich flowers to help sustain them throughout the seasons, Heidi found a passion for growing flowers which remain in tune with nature
Not only does Heidi Grow her flowers wholesale to florists but she also provides beautiful arrangements for weddings too
Heidi takes us through her growing season, gives us a wealth of information on the best things to plants to keep the bees happy and tells us all about her journey, the structure of her business and the importance of being sustainable and organic
Thank you so much for sharing your knowledge with us Heidi, we loved chatting with you
To find out more about Heidi & her beautiful work please visit
www.beehavenflowers.co.uk
www.instagram.com/beehaven_flowers

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In conversation with Joseph Massie of Joseph Massie Flowers Jan 28, 2021

Show notes

Today we are in conversation with Joseph Massie, founder of Joseph Massie Flowers
Joseph is a studio based floral designer, floral artist, teacher and 5 times Chelsea Gold Medal winner based in Liverpool
We loved finding out about Joseph's journey into flowers, the ups & the downs.
What drove him into flower competitions & the impact his wins have had on his career
Why he uses the Golden Ratio within his design work & his teachings and all about the exciting launch of his new online courses and membership site
Thank you so much for chatting with us Joseph, you had us laughing the whole way through!
To find out more about Joseph and his learning resources please follow the links below
Website
https://www.josephmassieflowers.com
Flower School
https://www.ukschooloffloristry.com
Online Courses
https://www.learnjosephmassie.com
Ebook
https://www.learnjosephmassie.com/offers/nzo5y8D2/checkout
Membership
https://www.ukschooloffloristry.com/flower-class

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32. A New Years Natter with Vic & Jess Dec 31, 2020

Show notes

Vic & Jess have a New Years round up...and of course the standard ramble
If you are used to our bonus episodes then you know what you're in for hahaha!
We hope that you had a good Christmas and we wish you lots of love for a better 2021
Huge thanks for your support this year, we feel totally overwhelmed by your kind words and reviews and can't wait to bring you more episodes in 2021
We would love you to drop us a message with any questions you may have for your flower heroes so that we can include them moving forwards
In terms of our FaceBook community, please get in touch if you have any fab ideas on how to move our community forward
We are all in this together so we would love your feedback
Hugest of thanks goes out to each and everyone of our incredible guests for taking part and to our amazing community...without you we are nothing
Love you all
Peace & Love
Vic & Jess
xxx

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31. In conversation with Rona Wheeldon of Flowerona Dec 24, 2020

Show notes

Today Vic & Jess are in conversation with Rona Wheeldon, founder of Flowerona
Rona is a flower blogger, writer & trainer based in surrey (and has basically been the voice of our industry for the last 10 years!)
We find out about Rona's journey in flowers, the importance of blogging for SEO and how she manages to stay on the pulse of new and upcoming news in our industry
We also discuss so much more, we know that you will take so much from this episode, Rona really is so knowledge about our industry
Thank you so much Rona
To find out more about Rona's online course or Florist 1:1 workshops then please head over to
https://flowerona.com
https://instagram.com/flowerona
Follow the insta hashtag pages here
https://www.instagram.com/underthefloralspell
https://www.instagram.com/inthefloralspotlight
https://www.instagram.com/thefloweronaedit
Join the Flowerona for florists FaceBook community here
https://facebook.com
Show Notes:
Notables mentioned within this episode, please find the direct links below
https://www.paulapryke.com
https://www.newcoventgardenmarket.com
https://shaneconnolly.co.uk
https://willowcrossley.com

https://www.jamjaredit.co.uk
https://later.com
https://theroseshed.co.uk
https://www.brambleandwild.com
https://graceandthorn.com
https://floretflowers.com
https://www.greenandgorgeousflowers.co.uk
https://www.petalon.co.uk
https://thebrand-stylist.com
https://www.blueskyflowers.co.uk
https://beehavenflowers.co.uk
https://nettlewooodflowers.co.uk
https://www.kellysparkes.com

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30. In conversation with Lucy Slater of Johnny Crows Garden Dec 17, 2020

Show notes

Today Vic & Jess are in conversation with Lucy Slater, founder of Johnny Crows Garden
Lucy is a florist grower based in mid- Devon who supplies to florists, Wedding couples and the general public
Today we talk about Lucy's journey into flowers, what inspires her to create her dramatic floral images, her plans for the future of her cutting garden and exciting news of future plans for a flower festival and workshops
If you haven't heard of Johnny Crows Garden we urge you to take a peek at Lucys incredible images, please head on over to the following link!
https://www.instagram.com/johnny_crows_garden
Website coming soon!

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