Gearbox Podcast

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Latest Episodes:

David Toole Shares Tips for Managing Multiple Auto Repair Shops Feb 20, 2025

Today, Jimmy Purdy and David Toole talk about the pros and cons of owning multiple repair shops. David emphasizes creating a strong shop culture, particularly when expanding locations. He shares advice on preforming reviews and evaluations of technicians to ensure they are aligned with shop standards and discusses the challenges involved in managing financial aspects of a growing business.

00:00 Streamlining for Growth and Profit

07:52 Interviewing: Beyond Questions, Assessing Fit

12:56 Repair Level Evaluation Process

19:34 Embracing Classic Cars Against Trends

24:41 Occasional Vehicle Mechanic Consultations

27:42 Valley Springs Acquires Giant Tree

33:51 Teen Driver Lands Job at 17

39:36 "Transforming Work Culture"

45:56 Balancing Workload and Staffing Ratio

49:16 Learning from Skilled Shop Owners

56:29 From Transformers to Team Investment

58:43 Seeking Independence in Coaching

01:08:05 Employment Regulations Hinder Productivity

01:12:08 The "Unneeded Feeling" Dilemma

01:17:08 Dave the Car Guy Updates

Organic Growth vs Paid Ads in Repair Shop Marketing | Christian Mosley Feb 13, 2025

Christian Mosley joins Jimmy Purdy to talk about automotive repair shop marketing. Christian talks about the pros and cons of social media how many shops have found wide success online. Jimmy shares his experience offering no-cost inspections to improve customer retention, saying that their retention rate increased significantly. The bottom line, though, is that quality work and good processes are essential in long-term customer relationships.

00:00 Understanding Client Lifetime Value

08:29 Targeted and Broad SEO Strategy

12:42 "Building a Self-Sustaining Business"

18:37 Convenience vs. Personal Interaction

25:49 Unexpected Positive Impressions Matter

29:18 Pre-Digital Marketing: Mailers and Tracking

32:14 Optimizing Repair Specials Timing

42:12 Reducing Resistance Increases Success

47:03 "Finding the Right Customer Fit"

50:25 Prioritize Quality Over Marketing

54:48 Business Audit and Digital Review

58:44 Comprehensive Digital Marketing Solutions

Mike Allen Gives Free Diag and Won't Apologize Feb 06, 2025

In this episode of The Gearbox Podcast, Jimmy Purdy and Mike Allen talk about adaptability in today's industry. Mike shares why he offers free diag and gets into the constant balance between maintaining quality service and achieving growth.

Listen to Mike Allen's new podcast "Confessions of a Shop Owner" HERE

00:00 Rural Store to Automotive Career

04:13 College Dropout Party Life

07:59 "Anomaly and Natural Selection in Business"

10:33 Assessing Growth and Contentment

14:32 Diagnostic Compensation Unchanged

19:10 Two Possible Conversation Outcomes

20:34 Owner Operators' Confidence Struggle

23:10 Value of Paid Coaching vs. Free Info

28:29 Scaling Business Challenges

30:19 Overvalued Small Business Reality Check

34:25 Cash Flow and Cars Debate

36:49 Technician's Emotional Roller Coaster

40:03 Scaling Challenges and Service Quality

43:19 Customer Relations Impact Warranty Perception

46:00 Evening Party Plans

Coralee Zueff's Top Tips to Help Technicians Trust Service Advisors Jan 30, 2025

Today, Jimmy Purdy and Coralee Zueff talk about shop management and how to find the ideal ratio of technicians to service advisors. Jimmy asks Coralee to share her experience and advice to shop owners on how to gain trust between advisors and technicians. Coralee gives tips on setting expectations and improving diagnostic processes for shop owners.

00:00 "Gearbox Podcast: Automotive Journeys"

05:42 Setting Customer Expectations as Advisors

07:17 Flexible Collaboration in Auto Shops

09:50 Streamlining Diagnostic Time Approval

14:42 Improving Diagnostic Processes in Shops

19:46 Handling Customer Complaints

22:44 Embracing Mistakes for Growth

23:46 Effective Communication in Shops

28:53 Balancing Car Repair vs. Replacement

30:55 "Comprehensive Car Inspection Sales Strategy"

34:43 "Balancing Human Touch in Sales"

38:49 DIY Auto Troubleshooting Tips

42:46 Finding Comfortable Terminology

45:46 Training Service Advisors on Brake Maintenance

49:00 Positive Feedback Journal

50:33 Global Auto Industry Coaching Classes

You Got a Negative Review At Your Shop. Now What? Todd Westerlund Weighs In Jan 23, 2025

Todd Westerlund is an industry vet. Over 15 years of technical experience and more than 18 years in the repair shop coaching. Todd is a believer in opening your shop seven days a week for ultimate customer service. He also shares advice on how to make your processes more efficient.

00:00 Industry Insights & Training

07:25 Technician's Journey: 15 Years Experience

10:46 Hands-On Training Initiative

20:16 Flexible Work Schedules Benefit All

23:15 Balancing Technician Ego and Client Needs

29:42 Problem Solving in Auto Repair

33:42 Overwhelmed by Work Demands

38:17 Investing in Employees' Future

42:25 "Streamlining Inspection Process"

47:43 "Confession About Car Brake Negligence"

56:42 "Prioritizing Morally Right Hospitality"

58:03 "Open Invitation despite Poor Reviews"

01:05:55 Welcoming Shop Tour Experience

01:12:05 Call Center Amplifies Pre-booking Revenue

01:16:06 "Shops Boost Sales with Callbacks"

01:19:14 Bones: Protection Against Slips

These Kids Blew My Mind! Teen Siblings Ava and Kingston Talk Transmissions Jan 16, 2025

Jimmy talks with Kingston and Ava about their family-run transmission business at AAPEX 2024. Ava shares her journey in office management and how she's learned hands-on and gotten pretty good at multitasking. Kingston is excited about the technical side of the business, and even though he's in the 8th grade, he loves rebuilding transmissions.

00:00 Transitioned from packaging to office management tasks.

05:51 Mom suggests learning web design for marketing.

08:49 Working for Dad's business is fulfilling.

11:53 Inspect and test cores, then box them.

15:02 Memorize, build, clean, polish, update, test, ship.

18:45 AAPEX is such a cool place, but you don't see many kids.

19:27 Great ATRA Expo-Apex combo boosts knowledgeable discussions.

Pricing, Shop Expansion, and Customer Engagement in Auto Repair Jan 09, 2025

Listen to Arun's podcast "We Are Driven"

In this episode, Jimmy Purdy is joined by Arun Coumar, owner of Driven Auto Care and host of the "We Are Driven" podcast. Arun discusses the significance of efficient operations and avoiding high-pressure sales tactics to enhance the customer experience. Jimmy shares the challenges he faced in expanding his business, emphasizing the importance of having documented procedures for consistent quality.

00:00 Misdiagnosed allergy; later treated as seasonal allergies.

10:19 Experience teaches more than the SOP manual does.

12:59 Mistakes and engaged technicians enhance learning effectiveness.

17:17 Improving customer experience with meticulous vehicle inspection.

22:31 Ensure clarity in tasks and prioritize experience.

27:51 Picky customer values professional opinion when shopping.

36:11 Offer half-price diagnostics in November video.

43:39 Estimating unnecessary repairs versus actual car needs.

47:09 Adapt to customers' desires for effective sales.

51:05 Dressed as James Bond with Aston Martin.

59:32 Crank sensor repair complicated, delayed car delivery.

01:03:42 Worried about vehicle accidents and negative outcomes.

01:06:48 Avoiding delay, deceit, and disappointment ensures customer satisfaction.

01:11:13 A challenging year with evolving problems and goals.

How to Develop a Positive Business Culture and Mindset at Your Repair Shop Jan 02, 2025

In this episode, Jimmy Purdy is joined by Jim Cokonis to discuss the significance of mindset and culture in business, especially within the realm of technician coaching. Jim Cokonis shares an anecdote about Simon Sinek to highlight the benefits of positive management on employee satisfaction. Jimmy emphasizes the difference between treating technicians as people versus mere productivity tools and suggests focusing on positive aspects to boost morale. They also examine the importance of interactive, hands-on learning and its impact on knowledge retention, advocating for a tiered certification system to motivate continual professional development.

00:00 Balancing multiple roles is challenging for operators.

06:51 Toyota thrives on growing and maintaining culture.

12:23 Finding issues provides dopamine, possibly fostering negativity.

17:22 Present value to customers to prevent dissatisfaction.

24:01 Questioning the value of training certifications.

28:50 Recognize achievements to encourage self-improvement voluntarily.

35:52 Vehicle tracks data; uses ISO class 6 fluid.

40:08 Hands-on learning is essential for AC proficiency.

43:58 Teach others for higher retention and improvement.

49:36 Occupations now require technical reading and understanding.

56:19 Teaching each other enhances growth and learning.

01:00:10 Basics are key, teaching martial arts inspires.

01:05:09 Ensure comma placement for proper pause timing.

Car Inspections and Customer Relations with Phil Leone Dec 26, 2024

Phil Leone, a seasoned automotive business coach, joins Jimmy Purdy. Phil emphasizes the necessity of thorough car inspections to ensure efficiency and job satisfaction among technicians. He shares the importance of quick quoting for waiting customers to enhance customer experience and minimize delays. Additionally, Phil discusses the value of ongoing coaching and how shop visits help identify real operational issues, ensuring genuine progress and accountability

00:00 Automotive business veteran enjoys training and improving.

09:30 Passionate about training focused on helping others.

10:26 Consistency leads to eventual success and personal improvement.

20:07 Negative reviews offer opportunities to build loyalty.

22:32 Inexpensive oil change builds long-term customer trust.

27:43 Oil changes unprofitable individually, profitable monthly overall.

33:09 Focus on dollar amounts, not percentages.

41:54 Evaluating and planning for shop owner's success.

44:36 Motivation and accountability lead to progress.

48:06 Finish tasks to progress, and collaborate on solutions.

53:40 Coaching provides guidance and reduces dependency over time.

01:02:33 Achieving high sales became increasingly effortless.

01:05:47 Chill, focus on growth, and maintain personalized coaching.

01:12:27 Woman spent $9,000 on undervalued car repairs.

01:14:32 Cars depreciate; purchased for transportation needs.

01:19:51 Thanks, have a great night and talk soon.

Handling Driven Individuals and Business Impatience with Cecil Bullard Dec 19, 2024

Cecil Bullard is the CEO of The Institute for Automotive Business Excellence. Cecil discusses the challenges of dealing with driven individuals in group settings and the risks impatience can pose in business decisions. He also shares his experiences with vetting marketing companies, emphasizing the importance of thorough evaluation to avoid issues.

00:00 Coaching programs tailored to client business levels.

05:23 The M&A program offers growth and consolidation opportunities.

10:43 The Industry must modernize marketing and pricing strategies.

17:52 Vision: Professional, prosperous industry with work-life balance.

22:56 Persistence leads to achieving goals and connections.

27:40 Expect mistakes, solve them, and earn client trust.

35:43 Evaluating high performers sometimes includes misplacements.

36:56 Desire for others' success exceeds their own.

43:15 A Realistic view improved the father-child relationship significantly.

50:12 Guy's hype led to mixed results and discontent.

57:27 Challenges in accountability despite offering help.

01:00:28 Clients left for another caring coaching company.

01:04:52 Seeking agreement on decision-making and preparedness.

01:10:19 Business is always personal, despite claims otherwise.

Buckaroo Bob on Transformative Automotive Training and Sponsorships Dec 12, 2024

Jimmy Purdy chats with Buckaroo Bob about organizing major training events in the automotive industry. Buckaroo Bob explains the strategies behind attracting participants from outside the local area, emphasizing the importance of effective communication and education in automotive diagnostics and repairs. Jimmy reflects on the enthusiasm of younger technicians today, contrasting it with past advice to avoid the industry, and underscores the value of continuous training for career advancement.

00:00 Gearbox podcast hosts automotive industry discussions.

05:38 Training in five Texas cities, same classes.

07:56 East Coast training dominates over the West Coast.

11:39 Sponsors supported Texas events; seeking title sponsors.

15:21 Advance your career through training and become a rockstar.

17:07 Trying out advanced features on Santa Fe.

19:23 Training builds confidence and justifies diagnostic fees.

23:37 Sign up early to choose your classes.

26:30 Using jokes to ease tension in training.

29:44 Coach suggests shop presence; I prefer autonomy.

33:59 Technician anxiety stems from customer vehicle responsibility.

37:46 Third loan requires ordering your tool.

41:25 Apprentices learn self-reliance through guided teaching.

42:12 Diagnosis requires informed, timely communication and decisions.

48:10 Advice from others was surprisingly humbling.

48:44 Humbling, blessed by shared knowledge for improvement.

Can You Achieve a People-First Mindset in Your Automotive Shop? With Joe Hyde Dec 05, 2024

Jimmy Purdy is joined by Joe Hyde to discuss the importance of technicians recognizing their influence within the shop to improve workplace culture. Joe emphasizes the significance of teaching professionals to conduct one-on-ones and lead effectively without being in charge. He also introduces Limitless Leadership, a coaching initiative aimed at filling gaps in technician training by focusing on emotional and career development needs.

00:00 Retain employees by improving work conditions.

04:50 Giving technicians a voice through a coaching program.

09:31 Finding inefficiencies, focusing on negatives, unclear expectations.

10:06 Setting clear expectations prevents shop communication breakdowns.

15:49 Educate people, provide tools, and enhance interactions.

18:40 Mutual benefit from unbiased client interactions.

20:38 Webinar encourages long-term planning and open communication.

24:42 Supporting technician growth and mental health awareness.

27:34 New hire uncomfortable with the strict work environment.

32:09 Focusing on empathy boosts productivity and efficiency.

35:45 Technicians often overlook their guest experience role.

38:03 Reach us for a consultation call via LinkedIn.

How Customer Feedback and Coaching Shape Automotive Business Success with Larry Anderson Nov 28, 2024

Today, Jimmy chats with Larry Anderson. Larry shares his journey from hands-on technician to business manager, hammering the importance of surrounding yourself with the right team. Jimmy reflects on the emotional roller coaster of managing customer feedback and the challenges of transitioning to a more managerial role. Larry offers practical advice on making business processes more efficient and selecting the right customers to ensure long-term success.

00:00 Adaptation eases setbacks and unexpected events.

06:36 Quickly remove unsuitable prospects from your business.

10:10 Coaching effectiveness depends on participant readiness.

12:51 Encouraged to hire the best tech talent.

15:42 No obstacles due to quick, structured discussions.

19:12 Motivation surpasses monetary incentives, right people matter.

21:49 Fascination with tech drives continuous learning guidance.

24:16 Rewritten processes are often ignored, causing frustration.

29:59 Group helps maintain focus, but can't cut it.

33:14 Multiple factors contribute to personal growth.

33:56 Coaching questions ROI, personal growth emphasized.

39:24 Realizing past mistakes fosters personal growth.

40:11 Reflecting on future growth and uncertain path.

43:18 Larry's your man for those vehicles.

The Power of Mentorship and Coaching in Business with David Boyd and Parker Branch Nov 21, 2024

In this episode, Jimmy chats with David Boyd and Parker Branch. Parker emphasizes the importance of aligning values when seeking advice or mentorship, ensuring that guidance resonates personally and professionally. David shares his own experience, showcasing how advice from a mentor helped him navigate a challenging conflict, highlighting the value of informed counsel. Additionally, the trio discusses the tangible benefits of coaching programs, with an emphasis on setting clear goals and utilizing key performance indicators (KPIs) to measure progress effectively.

00:00 Coaching is multifaceted and essential for success.

03:50 Coachable mindset and consistency drive improvement.

09:21 Hire and train staff to sustain growth.

11:33 Employee training enhances growth more than sharing.

15:25 Show up, set goals, measure, track progress.

18:44 Reflect on oneself to elevate employee performance.

23:02 Peer support offers diverse solutions and camaraderie.

25:45 Evaluate the credibility of advisers carefully and critically.

28:10 Ask coaches questions to find the best fit.

31:52 Grounding is key to professional success and vision.

35:39 Prioritize passion and teamwork over business success.

40:10 Labor costs affect gross profit significantly.

44:03 Transitioned expert to advisor; assists, and mentors team.

47:43 Implement slow-day plans and continue customer engagement.

48:38 Great rapport, offering discount for timely service.

52:22 Customer appreciation strengthens relationships and trust.

Things Are Changing in Automotive Marketing! Brian Walker Gives Advice Nov 14, 2024

Brian Walker is the Owner and CEO of Shop Marketing Pros. In this episode, he and Jimmy Purdy discuss the challenges and strategies of customer interactions and marketing within the automotive industry. Brian discusses the importance of action in marketing efforts, emphasizing that doing nothing is not an option. Jimmy and Brian also explore the complexities of balancing different roles in a business, highlighting how marketing, HR, and other business aspects require careful management for success.

Visit Shop Marketing Pros here

00:00 Solo trip cut short, returned home early.

09:34 Traveling inspires new possibilities and perspectives.

16:19 Business skills didn't come naturally, causing failure.

18:50 The 2008 crisis revealed my business weaknesses and improvement.

23:25 Handle imperfections well to gain loyal supporters.

31:16 Early web presence grew tech-heavy shop significantly.

34:30 Auto repair undercharging compared to other trades.

40:27 Rebranding needed due to misleading business names.

47:51 Rebranding emphasizes automotive and retains customer goodwill.

50:57 Undervalued service advisors; optimal 1:1 advisor-technician ratio.

53:56 Balancing productivity and needs justifies staffing choices.

01:00:13 Plan marketing strategy annually, and adjust efforts seasonally.

01:05:02 Professionals outweigh DIY for effective Google Ads.

When "The Customer is Always Right" Doesn’t Apply with Steph "That Tool Girl" Nov 07, 2024

In this episode, Jimmy Purdy and Steph, known as "that Tool Girl," delve into the polarization within the automotive industry, challenging the notion that "the customer is always right." Steph shares her insights on the critical need for clear, effective communication with customers to avoid misunderstandings and disputes. They also tackle the impact of social media on businesses, emphasizing the ethical responsibility of shops to admit and rectify their mistakes.

00:00 Apprenticeship varies; four-year track for automotive.

06:21 Government overreach deters poorly executed vehicle repairs.

13:46 Imports car parts from USA; rotors locally.

18:03 Unnecessary charges for simple repairs, excessive billing.

23:47 Accountable for verifying before ordering parts.

27:10 He avoided admitting fault to protect his ego.

32:53 Fraud persists despite perceived transparency online.

42:25 The Transmission issue led to burned overdrive clutches.

44:19 Customer upset switches service after one mistake.

50:46 Fear-driven avoidance hinders accepting and capitalizing on mistakes.

54:19 Exaggerated video views, unexpectedly reached 3 million.

01:04:46 Professionally handle mistakes, and prioritize the bigger picture.

01:05:40 Viral video causes significant financial impact.

Innovations, Networking, and Industry Insights with Jeff Compton Oct 31, 2024

In this episode, Jimmy Purdy is joined by Jeff Compton, a frequent attendee of the SEMA convention. Jeff shares his enthusiasm for walking extensively at the event, even considering it a potential weight loss opportunity. Jimmy highlights the ease of navigating SEMA using the Tesla Loop, which offers free rides around the convention center. The duo also delves into the contrasts between SEMA and Apex conventions, noting SEMA’s vibrant, innovation-focused atmosphere versus Apex's intimate, business-oriented approach.

Check out Jeff Compton and the Jaded Mechanic Podcast here

00:00 Pulling over leads to potential negative outcomes.

06:15 2020: Nightmare event experience with memorable shows.

14:26 Legendary figures are fading, meet them soon.

16:58 Insight into influencer earnings compared to the dealership.

23:20 We don't have to get along, empowering meeting.

31:26 Understand the process, not isolated solutions; broader perspective.

33:25 Networking and learning at seminars and events.

40:16 Discussing In-N-Out Burger availability in Vegas.

48:07 Ask banks about high-interest savings options.

52:39 Harbor Freight should improve Canadian accessibility.

57:36 SEMA showcases innovative tools by young creators.

01:03:36 Passion and community sustain motivation in industry.

01:07:25 Defeat initially, motivation regained from events.

01:12:05 Negativity breeds; face-to-face interactions inspire growth.

01:15:57 Winter trip: SEMA, Constance Noons, Mustang photos.

01:23:58 Keeping our group together makes experiences special.

01:26:29 Tired from travel, struggling to stay awake.

Preventing Small Issues from Escalating through Effective Communication in Auto Repair Oct 24, 2024

In this episode, Jimmy Purdy is joined by Andrew Clement from "Rogue Wrenching" and the "Changing the Industry" podcast group. Andrew emphasizes the importance of clear communication and setting expectations, sharing how a lack of these can lead to frustration and inefficiency. He also discusses the critical need for continuous learning and development in the automotive repair industry, highlighting his significant income boost from prioritizing education. Additionally, Jimmy and Andrew explore the challenges technicians face in balancing productivity with a healthy work-life balance, underscoring the importance of structured processes and accountability.

00:00 Faulty part causes immediate issues upon installation.

10:01 Industry struggles with time-based billing practices.

13:42 Technicians need guidance for successful business ownership.

18:35 Diverse experience made me a well-rounded technician.

21:26 Success comes from focus and punctuality, not overtime.

29:54 I perform better under pressure, and handling tasks.

35:31 Blame shared; improve skills and environment efficiency.

38:42 Promoting technical experts overlooks management skills.

44:11 Filter frustration, guide thoughtfully, and teach empathy.

51:52 Undefined expectations lead to employee frustration and errors.

53:49 Follow, learn, and manage expectations to build trust.

01:00:14 Importance of a clear, practical employee handbook.

01:06:18 Frequent communication eases difficult manager-employee conversations.

01:10:24 Rescheduled trip necessitated extra vacation request.

01:15:31 Skill improvement increased earnings; prioritizing family balance.

01:20:33 Good communication and trust ensure success.

Chris Jones on Culture, Communication, and Continuous Improvement Oct 17, 2024

Jimmy Purdy is joined by Chris Jones, Group Editorial Director at Endeavor Business Media. Chris delves into the significance of team coordination and mutual accountability, highlighting how successful team cultures develop when individuals enforce shared standards. Jimmy shares his personal journey from technician to shop owner, discussing the unexpected leadership responsibilities and the importance of maintaining high standards when hiring staff.

00:00 Evaluates shop owner, advisors, and technicians' communication styles.
03:45 Mechanics explain repairs to ensure customer trust.
09:28 Client expectations drive workflow and accountability.
10:51 Improve relationship by setting mutual expectations positively.
14:36 Reassessing business processes after several years' operation.
17:17 Owners stagnate after reaching individual capability limits.
19:44 Focus on the future and continuous learning.
25:42 Hearing about labor shortages narrows your perspective.
26:59 Shop owner improved success by using data.
29:50 Accountability and reinforcement to maintain established standards.
33:21 Team coordination builds a strong, self-regulating culture.
37:45 Recognize effort, clarify mistakes, reinforce mission's value.
41:45 Use criticism for growth; be a positive leader.
45:23 I became the person I disliked.
47:21 Selective strategy attracts desired clients and success.
50:58 Collective wisdom through group processes offers clarity.
53:32 Balance caring without attachment; life changes unpredictably.
56:04 Stay humble, listen, learn from all sources.

The Highs and Lows of Running a One-Man Auto Repair Shop with Dailey Kelley Oct 10, 2024

Jimmy Purdy is joined by Dailey Kelley, an experienced technician and shop owner from Bardstown, Kentucky. Dailey shares his insights on transitioning from dealership work to running his own business, highlighting the challenges of managing workflow and avoiding the pitfalls of field calls. Their conversation also covers the intricate world of transmission repairs, discussing the importance of detailed diagnostics and the common issues with high-cost maintenance.

00:00 Failures happen; sometimes the builder's fault, sometimes not.
09:10 Started trade school, moved, and now works at Ford.
10:58 Dealing with the manufacturer's approval process delays time.
19:20 Consider long-term solutions over temporary repairs.
22:04 Consumers want functioning, warrantied vehicles.
31:09 Facing many issues prefer flat rate payment.
32:14 Struggling to diagnose new vehicle, underpaid time.
41:27 Understanding the wife helps manage shop-related stress.
47:26 Issues with Saturday drop-offs; now using Dropbox.
51:45 Effective communication and fair pricing ensure client satisfaction.
56:56 Learning is continuous; adapt and learn from experiences.
01:00:25 Focus on one task at a time.

The Key to Happy Customers and Good Reviews with David Marks, Part 2 Oct 03, 2024

In this part 2 episode, Jimmy Purdy and David Marks discuss the critical role of effective communication in auto repair services. David highlights how understanding customer needs and tailoring communication can significantly improve service delivery and enhance customer satisfaction. The duo also explores the importance of creating a respectful and supportive work environment to retain employees and foster team morale. Finally, they discuss the transformative impact of proper training and education in the industry to maintain high standards and adapt to evolving customer expectations.

00:00 He sought feedback, got honesty, and she quit.
04:53 Dealer techs face challenges transitioning to independent shops.
08:17 Employees stay for appreciation, trust, and flexibility.
12:25 Addressing missed targets despite best efforts hard.
13:30 Hire professionals for expertise; avoid gray areas.
18:00 Many shops prioritize hierarchy over collaborative leadership.
19:53 Admit mistakes first; easier to approach others.
23:49 Upbringing influences adults’ understanding of responsibilities.
27:30 Build meaningful community-focused jobs, not just paychecks.
29:54 Adapt to generational and demographic differences in business.
32:09 Consumers may need dealers for advanced repairs.
38:35 Major issue: Consumer education lacking, focus on entertainment.
39:48 Better communication with businesses leads to satisfaction.
43:06 Willing to pay more for quality service.

Best Mechanics, Misdiagnoses, and Employee Management with David Marks, Part 1 Sep 26, 2024

Jimmy Purdy is joined by David Marks, owner of a full-service auto repair and used car dealership. David emphasizes the importance of having the diagnosing mechanic perform the repair to avoid blame-shifting and unresolved issues. Jimmy and David dive into the challenges of managing multiple employees, stressing the need for integrity and effective leadership. They also explore the financial viability of flipping cars versus just performing repairs, sharing insights from their personal experiences.

00:00 Keeping local tax revenue for well-managed municipalities.
04:12 America's evolution: Horse to car to electric vehicles.
09:33 Stopped accepting cars, too many waiting repairs.
10:47 Nothing wrong with being an auto repairer.
15:41 Issued repair credit to a dissatisfied customer.
17:59 What do we do in tough situations?
21:53 Let the diagnostician fix the identified issue.
22:57 Plug cat causing Kia CVT transmission issues, possibly.
27:03 Employees' home responsibilities affect job performance.
29:57 Experienced interviewees often make the worst employees.
33:32 Soft skills matter more than technical qualifications.
37:20 Overconfidence leads to disillusionment and financial trouble.
40:25 Dedication matters more than certification in automotive.
42:56 Modernize training programs to meet industry standards.
45:32 Committed automotive experience vital for dedicated applicants.

Human Connection and Honest Marketing Strategies with Ashley Kaul Sep 19, 2024

In this episode, Jimmy Purdy welcomes Ashley Kaul to discuss several crucial aspects of business and customer service. Ashley emphasizes the vital role of honesty and transparency in marketing strategies, highlighting the need for genuine communication over automated systems. Jimmy shares his experiences with the importance of maintaining personal connections with customers and how effective handling of issues, like a broken truckload, can build lasting trust. They both underline the significance of work-life balance and fostering a supportive work culture to ensure employee retention and satisfaction.

00:00 I attended a marketing event in March, but I didn't get any results.
06:28 Employee retention strategies amid diverse industry challenges.
14:38 Manufacturing company tracks leads with 800 numbers.
19:28 Blogs and videos attract DIY clients needing help.
23:20 Raised as consumers to extensively research and price-check.
31:09 Loyal customer seeks trustworthy, reliable car repair.
37:05 Silent marketing encourages potential client engagement.
39:29 Marketing's challenge: Tracking customer origins in B2B relationships.
43:16 Automate follow-up prioritization; salespeople support, not the owner.
49:23 Focus on service for business success.
57:00 Closed weekends support employees' personal lives and mental health.
59:53 Balance work, community, and living meaningful lives.
01:06:00 Implemented IDPs to reconnect and align post-maternity.
01:13:07 Employees represent your business and reputation.
01:17:59 Misdiagnosed car problem, customer upset, fixed elsewhere.
01:24:27 Personal touch in customer service is invaluable.
01:26:02 Immediate phone response creates a personal touch.

Why Quality Tools and DVIs Matter in Auto Repair with Ryan Stratemann Sep 12, 2024

In this episode, Jimmy Purdy is joined by Ryan Stratemann to delve into the intricacies of automotive repair and business management. Ryan shares his journey from a one-bay shop to expanding his business, highlighting the importance of proper bookkeeping, proactive vehicle inspections, and pricing strategies. They also discuss the success and challenges of creating educational content on social media, emphasizing the need for authenticity and technical expertise.

00:00 Started TikTok, gained 10,000 followers quickly, monetized.
05:28 Long videos succeed organically without paid ads.
07:46 Customizing content based on the audience's skill level.
12:40 Joining ASOG doubled revenue and benefited technicians.
14:31 An Unsafe workplace led to my resignation.
18:28 Price increase led to fewer customers visiting us.
21:18 Gear selection needs expertise and personalized advice.
24:13 Could you make sure to find the root cause before the transmission repair inspection?
29:02 Now, we inspect the entire vehicle, not the transmission only.
31:27 Bigger cities' customers appreciate detailed diagnostic explanations.
36:10 Proper diagnostic fees incentivize thorough, accurate work.
39:11 Brother learned automotive trade from HVAC work.
42:57 No time to watch videos, feeling overwhelmed.
45:00 Technicians often feel forced to open shops.
49:39 Insatiable thirst for comprehensive technical knowledge.
53:12 Editing videos: time-consuming and detail-oriented process.
56:31 Promotes quality auto repairs over new purchases.
57:21 Shop owner by day, comedian by night.

4-Day Work-Weeks, Labor Rates, and Parts Pricing in the Auto Repair Industry with Chris Cotton Sep 05, 2024

In this episode, Jimmy Purdy is joined by Chris Cotton, a recognized expert in auto shop coaching. Chris talks about the intricacies of automotive parts pricing, revealing how list prices often mislead customers. Jimmy and Chris also discuss the transformative impact of raising labor rates on profitability, stressing how many shops undervalue their labor. Lastly, Chris recommends a campaign to announce changes in shop hours for better training schedules, emphasizing the benefits for both customers and employees.

00:00 Consider consumer preference when naming an auto shop.
08:08 Great free information helped me move forward.
15:40 Entrepreneur ignores business plan, faces failure.
20:34 Dealers can increase margins by ignoring the list.
21:43 Honesty and integrity are essential in business.
28:55 Misinformation and clickbait in automotive repair.
35:47 Information gathering and implementation, not just copying.
38:30 Inaccurate shop management systems mess up labor costs.
45:11 Honest estimates only, bring your car in.
52:56 Effective communication is the key to success.
55:57 Auto shops need efficient service advisors for success.
01:03:08 Technicians are leaving the dealership, and there is an urge to support independent shops.
01:09:33 Implementing a 4-day work week boosts productivity.
01:13:14 Prepare for change with proactive communication strategies.
01:20:06 Constant content updates for shop owner improvement.
01:21:28 Provide income statement and business summary for review.

Building Trust Through Community Service with John Eppstein Aug 29, 2024

Jimmy Purdy talks with John Eppstein, a seasoned automotive business owner. John discusses the importance of promoting community service to build trust and attract support. He also shares his journey of expanding John's Automotive Care from one shop to multiple locations, emphasizing the need for tailored marketing strategies. Lastly, John underlines the critical role of having the right team in place and the challenges involved in hiring and retaining qualified employees.

00:00 "I find potential, work, and move on."
04:35 Shop interviews, call applicants, unconventional tactics, drinks.
07:30 Improved interviewing process led to unexpected issues.
11:08 Seeking collaborative and open-minded individuals for the team.
14:17 Progressed from apprentice to experienced shop owner.
16:37 Experienced tech seeks advice from supervisor.
20:40 Express gratitude, listen and engage with employees.
25:35 Learning marketing and advertising helps business grow.
26:09 Learning, growth, diversity, and individuality foster success.
31:42 Adapted marketing approaches for different areas.
32:23 Marketing companies lack effective tracking and analysis.
38:15 Varied BDG groups formed a strong supportive network.
38:56 Asking for help, community service, supporting events.
43:32 Show willingness to help those in need.
48:51 Challenges in the San Diego auto repair industry.
49:37 Local car shops must charge fair prices.

From Fungi to DVI: Communication Techniques in Nature and Workplaces Aug 15, 2024

Today on The Gearbox Podcast, Jimmy Purdy and Greg Buckley kick things off differently than normal; they talk about the underground world of tree and fungi communication. Yep. Shifting gears, they discuss the mental health benefits of psychedelics and mindfulness practices and how those things can affect repair shop morale. Greg shares his insights on workplace culture, emphasizing the importance of personal sharing to build trust and transparency within the team.

00:00 Focus on business, acquisitions, renovations, industry commitments.
05:50 Red is emotional, yellow is a buffer.
14:52 Grinders work hard, but I value autonomy.
19:31 Jeremiah offers help at the car shop.
26:02 Tech's irresponsibility led to performance decline and complaints.
26:51 Warning about lazy colleagues and personal responsibility.
34:24 Balancing personal and professional life in work.
38:48 Culture over strict procedures for business success.
44:38 Technician shares personal issues during probation conversation.
51:24 Mechanic struggles to sell repairs, wife succeeds.
54:13 DNA differences, tree communication through the root system.
01:00:22 Electrical industry professionals are highly responsible individuals.
01:04:24 Focus on shop culture, and desire for human connection.

Does Social Media Really Help Auto Repair Shops? Travis May and Jimmy discuss Aug 08, 2024

In this episode, Jimmy Purdy and Travis May highlight social media's growing importance for attracting customers and increasing business visibility. They discuss the benefits of collaboration among competing shops rather than cutthroat competition, emphasizing the need for mutual support in addressing industry challenges. Additionally, Travis shares his experiences navigating regulatory changes and the complexities of making crucial business decisions, particularly in separating his towing and repair divisions.

00:00 Family history of the shop in Wrightwood, California.
05:41 Understanding mistakes and adapting to change mindset.
10:35 Limited knowledge of taxes, focusing on towing.
18:13 Brand BDG group as a unified, supportive entity.
22:46 Unity and support make a powerful force.
30:48 Community outreach through soapbox derby race planning.
35:21 Shift from niche shops to all-in-one shops.
38:28 Deep customer conversations lead to tough decisions.
45:44 Unidentified issues lead to expensive repairs.
49:08 Charging for warranty, overlooked details, feedback vital.
55:16 Learning from each other, staying ahead.
59:18 Dispatching tasks and instructions to technicians effectively.
01:05:15 Unexpected power of personal experience and impact.

Job Satisfaction, Work Challenges, and Marketing Insights with Greg Rainville Aug 01, 2024

In this episode, Jimmy Purdy and Greg Rainville emphasize the need for job satisfaction and a role change if not respected at work. Greg shares his experiences on the non-linear nature of progress in marketing strategies and the importance of adapting them to client needs. They also delve into Greg's travels across the country, encountering both modern and traditional repair shops, highlighting the industry's resistance to change.

00:00 The Owner sang on the microphone, wild night in Ogden.
06:28 Traveled to Providence, stayed in hotel.
15:59 Developing communication platform for car diagnostics, challenges.
19:39 Auto repair professionals find comfort in like-minded individuals.
22:45 Questioning the importance of marketing; advocating simplicity.
30:06 Industry insiders feel isolated from a broader perspective.
34:30 Selling software to shop owner: challenging elevator pitch.
40:15 Transitioning between construction fields is relatively easy.
45:35 Proud of growth, more work ahead.
52:23 Excited shop visit, investment in design research.
57:28 Marketing team member tests industry trends effectively.
01:00:31 Startup founders learned shops neglect online listings.
01:04:42 Struggle with reaching a tipping point in growth.

Mastering Customer Communication in Auto Repair with David Boyd Jul 25, 2024

In this episode, Jimmy Purdy sits down with David Boyd to cover effective communication in the automotive industry. David emphasizes the importance of consistent and genuine customer interactions, highlighting how call coaching can significantly improve service quality. They also explore the challenges of balancing customer expectations with diagnostic processes, stressing the need for clear communication and proper investment in diagnostic equipment.

00:00 Investment in equipment with measurable return on investment.
10:39 Educating customers on effective service scheduling process.
15:45 Utilizing technology to minimize background noise.
20:12 Using technology for efficient customer call routing.
26:07 Independent shop owners share communication process insight.
31:38 Identify and prompt callers through marketing tracking.
38:46 Importance of call coaching for effective communication.
43:28 Consistency and natural conversation are important.
48:18 Efficient tool for streamlining phone call review.
55:22 Technology is used to eliminate business process defects.
56:44 Created phone service, identified gaps and offered solutions.
01:01:36 Close relationship with owners, elevating service expectations.

Navigating Hiring Challenges in the Automotive Industry with Jay from Teamtailor Jul 18, 2024

In this episode, Jimmy Purdy is joined by Jay from Teamtailor, who delves into the challenges of hiring technicians in the automotive industry. Jay shares his insights on the significance of employer branding and how showcasing a company's culture and values can attract the right talent. Together, they discuss the importance of authenticity in content creation, especially with platforms like TikTok and Instagram for connecting with the audience.

00:00 The Institute offers coaching without contracts, a tailored approach.
05:44 Embracing startup mindset, learning fast, innovating.
09:17 Culture drives promotion and brand success.
11:48 Standardizing and streamlining the interview process using software.
14:26 Opinionated about work ethic and gratitude.
18:49 Authenticity is key in creating content.
21:58 Client-focused tools for diverse hiring solutions.
24:35 Find diverse talent through multiple job boards.
26:30 Creative, fast, risky guerrilla marketing builds brands.
30:48 Passionate about driving long distances in a Prius.

Understanding Vehicle Diagnostics, Burnout, and Repair Anxiety with Eric Merchant Jul 11, 2024

In this episode, Jimmy Purdy and Eric Merchant discuss the critical need for taking breaks and sabbaticals to avoid burnout, emphasizing the clarity it brought to his business approach. Jimmy and Eric also delve into the importance of accurate vehicle diagnostics, sharing a story where a misdiagnosed fuel filter was mistaken for a transmission issue. Finally, they highlight the emotional and operational challenges of running an auto shop, stressing the need for empathetic communication and mentorship.

00:00 Cross-country road trip covered 7500 miles.
07:04 Reluctant to allow people to fail.
07:42 Reluctant to be a mentor, but empathetic.
13:43 Rejuvenation brought clarity and fresh ideas.
14:21 Diverse approaches and resources for self-improvement.
20:06 Provide clients with needed information, not sales.
20:41 Repair your vehicle, it's your call.
25:02 Delay repairs, frequent tune-ups, misfires. Transmission issues.
27:58 Learning sticks and forces a better way of thinking.
30:23 Admit mistake, offer solution, avoid unnecessary stress.
34:48 Be actively involved in each job task.
37:40 Get the Gearbox podcast going and realize common struggles.
41:03 London current, bumper to bumper, fix blend door.
43:07 Built relationship, fixed film truck in Barcelona.

Managing Time, Costs, and Quality in the Automotive Industry with Nick Valentine and Travis Smith Jul 04, 2024

In this episode, Jimmy Purdy is joined by guests Nick Valentine and Travis Smith. Nick and Travis discuss the joy and challenges of using and potentially breaking their equipment, emphasizing the importance of gaining trust from customers through personal experience. They tackle the issue of managing client expectations, detailing how they balance repairs and custom builds while navigating budget constraints and communication needs. Additionally, the conversation touches on the persistent problem of no-show clients and the strategies they employ to mitigate the negative impact on their business schedules.

00:00 "Gearbox podcast: Automotive repair and ownership insights"
04:36 Car quirks are fun stories for owners.
07:42 Quality customers are transparent about budgets and expectations.
11:49 Encouraging positivity while recognizing personal struggles.
13:04 Challenges of finding and developing talent.
17:27 Actively discussing improvement, embracing mistakes, prioritizing leadership.
21:59 Unpredictable schedule and last-minute cancellations impact work.
22:25 Prepare for long-term projects to handle disruptions.
28:17 Ensure item protection during extended handling and transport.
31:49 Costly engine repairs justify the overall price.
33:46 Questioning the value of invested time.
37:44 Estimating process, fear of losing jobs.
41:32 People asking for free ideas and work.
42:16 Working on sheet metal is cool.
47:46 Marketing involves showcasing cool products via media.
49:57 Focus on larger jobs, and delegate small ones.
53:03 Adjust hours for productivity, and minimize distractions.

Balancing Pricing and Customer Experience in Auto Repair with Steven Fafel Jun 27, 2024

In this episode, Jimmy Purdy is joined by Steven Fafel, and they discuss the complexities of modern marketing. Steven emphasizes the critical role of online scheduling in streamlining customer experiences. Jimmy shares the importance of adjusting prices based on customer feedback to enhance service quality. They also delve into the significance of social media and event attendance as fresh marketing tactics.

00:00 Success from community recognition and car repair.
05:17 Striving for greatness in new programs and systems.
08:57 Disagreement with business practices and dealing with difficult customers.
10:11 Limited time, focus on business success.
16:08 Older shops need to adapt to technology.
19:07 Having a good time at the shop.
20:50 Optimizing marketing strategies for online and offline conversion.
25:53 Discovering successful shops online led to a positive experience.
29:23 Focus on customer acquisition to increase growth.
30:04 Auto ops delivers results in month one.
33:19 Startups struggle with constraining feedback from contracts.
36:50 Surveyed online scheduling methods, and found a lack of availability.
39:32 Gearbox sounds like a summons. We should go.

Social Media Management and Mental Health in the Auto Industry with Parker Branch Jun 20, 2024

Is social media important in the automotive industry? In this episode, Jimmy Purdy and Parker Branch, share insights on maintaining a positive shop culture amid employee turnover. Parker emphasizes proactive engagement with employees to retain talented staff, including regular performance evaluations and open discussions. Additionally, they delve into the benefits of using social media platforms to market the shop and attract both customers and potential employees.

00:00 Importance of accountability in business discussions.
04:57 Mechanic's journey from high school to entrepreneur.
09:53 Positive changes, initial concerns addressed, overall satisfaction.
13:44 Challenges and successes are temporary in business.
15:45 Gratitude for key employee's extended dedication.
19:13 Quarterly performance evaluations and team bonding at lunch.
20:47 Listening to what others want, setting expectations.
26:35 Stay vigilant and adapt to prevent mistakes.
30:03 Using tactics to cope with past struggles.
32:22 Marketing dollars attract potential employees through social media.
34:27 Build trust by making your shop fun.

Overcoming the Doubters and Building Dreams with Josh Flat Jun 13, 2024

In this episode, Jimmy Purdy is joined by Josh Flat, owner of Flat Out Automotive in Sally County, West Jordan, Utah. Josh talks about the motivation he receives from a friend's doubts, sparking his journey to business ownership. Jimmy and Josh also discuss the importance of raising rates and building client relationships, providing insights into maintaining quality service and customer satisfaction. Josh shares his personal struggle with health challenges and the impact of business stress, emphasizing the need for self-care and seeking support in the industry.

00:00 Enjoyed unexpected trip to Utah for work.
06:35 Struggling with shop's financial expectations after partnership.
07:49 Tough transition, low prices, focus on marketing.
13:18 Confidence and reducing anxiety are crucial. Coaching helps.
14:41 Pressure to not disappoint; physical pain acknowledged.
19:28 Outsourcing marketing, but lacking insights and control.
21:21 Self-reflection leads to better leadership and growth.
26:01 Prefer slow days over working for no pay.
29:35 Embrace challenges, double down, and stand resilient.
32:24 Technicians work hard, fix cars, and grumble.
33:50 A Complex industry requires mental agility and client advocacy.
37:58 Seek support from others who understand.
40:14 Learning from each other to improve skills.
43:11 Fear of imperfection hinders repair progress.

Gilbert Khoshaba's Path to Owning Four Auto Shops by Age 45 Jun 06, 2024

In this episode, Jimmy Purdy and guest Gilbert Khoshaba discuss how attending ASD transformed his customer interactions and business growth. He shares the challenges of transitioning from an employee to a business owner, setting ambitious goals like expanding to four shops by age 45. They explore the struggles and opportunities in marketing, underscoring the importance of social media, coaching, and effective marketing strategies.

00:00 Transitioned from various jobs to car mechanic.
05:23 Self-taught technician becomes BMW specialist.
09:40 Watching a German guy restore and work on BMWs.
12:03 Average repair order is $1800, mastermind group.
15:52 Feeling lost in shop expansion and planning.
17:58 Setting goals drives motivation and productivity.
22:58 Flexibility and perseverance are key to success.
23:19 Shop owners focus on fixing cars, turning a profit.
28:21 Considering shop Genie or Steer for business, seeking advice.
29:53 Online networking platform for connecting various industries.
33:08 Hollis Brothers Autoworks: Auto service by KZ Hollis

How to Build Customer Trust in the Auto Repair Industry with Jessa Boyd and Tilly Corser May 30, 2024

In this episode, Jimmy Purdy welcomes Jessa Boyd and Tilly Corser from George's Friendly Auto Service in Lincoln, CA. Jessa shares her experience of classes not aligning with her goals, emphasizing the value of researching instructors and reaching out to experienced individuals. The trio also talk through the ethical considerations of offering free diagnostics and the importance of building trust with customers through transparent communication. Also, listen and learn about the innovative dispatching system at George's Friendly Auto Service, which has boosted efficiency by matching work to technicians' strengths.

00:00 Building relationships with customers is key.
09:00 Thorough inspections are essential to avoid misunderstandings.
11:16 Rechecking inspection for thorough and accurate results.
21:15 Dispatch based on strengths for the efficient shop.
24:55 Embracing growth and learning in the industry.
29:59 Using different concepts in the real world.
37:58 Simplifying complex information to gain customer trust.
41:03 Reevaluate approach, avoid over-analyzing, trust intuition.
44:00 Over the phone, build rapport, create doubt, explain complex.
50:04 "Goal determines direction; quick vs comprehensive service."
58:59 Seeing diverse opinions, learning, and respecting differences.
01:04:19 Controversial topic of paying for coaching was discussed.
01:07:33 Misaligned goals with instructor, seek prior advice.
01:10:33 Secretly invited Tilly to join last minute.

Effective Marketing and Customer Care in the Automotive Repair Industry with Dave Krukowski May 23, 2024

In this episode, Jimmy Purdy and Dave Krukowski discuss ways to navigate the complexities of marketing and customer retention in the automotive industry. Dave talks about the effectiveness and challenges of direct mail and retention marketing, emphasizing the necessity of regular service reminders. Together, they talk about the issues surrounding customer service, highlighting the importance of setting clear expectations and personal interactions, particularly around handling transmission work. Their discussion provides a wealth of strategies for auto shop owners aiming to enhance their customer experience and operational efficiencies.

00:00 Finding purpose, navigating change, and setting direction.
07:23 Eight years in golf provided valuable customer service.
14:38 Efficient management ensures a successful customer experience.
19:02 Self-taught in asking critical qualifying questions.
23:58 Loyalty program and personal touch in service.
29:46 Efficient customer appointment process in auto service.
34:41 Evolved inspection process ensures vehicle maintenance compliance.
41:57 Encouraging customers to trust and spend less.
48:13 Summary: Predictive maintenance services for transient area population.
49:19 Decline in service, less customer engagement, reminders.
59:05 Feedback shapes recommendations for vehicle maintenance.
01:00:32 Efficient process ensures consistent client satisfaction and success.
01:10:41 Navigating the middle ground, adapting to change.
01:14:30 Maximizing marketing returns through targeted customer acquisition.
01:16:39 Promoting business, seeking support from friends.
01:24:19 Struggling with technicians' preconceived notions and bad data.
01:28:46 Interview process is vital to maintain data integrity.
01:33:39 Concise communication and sticking to the process.

Lessons on Leadership and Efficiency in Auto Repair Shops with Scott Pelava May 16, 2024

In this episode, Jimmy Purdy welcomes Scott Pelava, a seasoned shop owner and community figure, on The Gearbox podcast. The conversation dives deep into the real challenges and personal costs of owning and operating an automotive repair shop. Scott shares his early struggles transitioning from technician to owner, highlighting the steep learning curve in mastering the business aspects to ensure growth and success. Both Jimmy and Scott discuss the critical balance between work and family life, revealing the personal sacrifices often made by business owners.

00:00 Seeking help from old coaching company to resolve issue.
06:04 Scott created a social media group and it grew rapidly worldwide.
15:53 Discovering marketing failures leads to business reflection.
19:26 Skilled technician seeks new opportunities due to disrespect.
22:40 Self-improvement and pushing others to excel.
27:34 Technicians seek solutions from various sources for problems.
35:11 Unending work stress, missed family time, neglect.
38:27 Reflecting on past client appeasement efforts.
43:12 Techs becoming owners, diminishing productivity and impact.
50:52 Networking led to finding new CRM options.
58:08 Positive feedback on classes, with minor issues.
01:01:28 Different customers, different needs, different services offered.
01:07:33 Coordinating ASOG scholarship for struggling shop owners.
01:09:45 Overdoing trade shows, scheduling classes, research.

Repair Shop Growth in the Age of Electric Vehicles and Advanced Diagnostics with Dan Thieken May 09, 2024

In this episode, Jimmy Purdy and Dan Thieken discuss the complexities of managing and growing an automotive repair shop. Dan shares his experiences and challenges with business ownership, stating the importance of appropriate pricing and capital management. Jimmy discusses the evolutionary journey of his auto shop, highlighting his strategic shift from tires to full-service offerings and the critical role of seizing market opportunities.

00:00 Power sports tuning big with community support.
05:44 Interest in tires but focus on profitability.
11:46 Concerns about equipment purchase and financial impact.
20:49 Efficiently breaking down tasks in automotive services.
25:16 Felt the need to make more money.
31:55 Multiple shops' positive experience with client transition.
35:47 An experienced guy reflects on business challenges.
39:16 Opportunities must be seized to avoid mistakes.
44:08 Unique cutthroat market, limited communication with others.
51:13 Rapid development causes concern about the community's future.
57:28 Research instructors before attending classes; seek advice.
01:02:52 Challenging to motivate others without being salesy.
01:04:03 Technicians and shop owners embrace industry change.

Managing Customer Expectations in Auto Repairs with Jeff Compton, Part 2 May 02, 2024

In this episode of The Gearbox Podcast, Jimmy Purdy explores the intricacies of running an auto repair shop with veteran mechanic Jeff Compton. Jeff underlines the importance of setting clear boundaries between technicians and customers to maintain the focus required for quality repairs. Jimmy reflects on transitioning his shop from transmission specializations to a more diversified range of maintenance services. They also discuss the challenges faced by service advisors, emphasizing the crucial balance of technical knowledge and communication skills when explaining car issues to clients.

00:00 Boss struggles with competitively priced oil changes.
03:48 Customer complaint, brake estimate, delay over filter.
08:44 Seeking information from technician to provide accurate response.
10:56 Act immediately, don't delay for efficiency.
12:58 Oversee shop, handle repairs, advise staff, manage the office.
18:07 Counter, explain, listen, advise, own, stop.
20:31 Balancing tech expertise and customer communication challenges.
22:51 Simplify technical explanations for better client understanding.
27:20 Avoid distractions and focus on the job.
30:09 Minimize personal interaction while working effectively.
33:12 Prepare for more challenging driving conditions.
36:02 Santa Fe with the heating issue from gases.
39:59 Explaining customer options for vehicle transmission repair.
42:27 Customer disputes injector replacement, but issue confirmed.
45:56 Embrace authenticity and evolve without fear.
49:14 "Fort McMurray attracts trades workers for big money."
53:59 A New job makes time scarce and rushed.
57:12 Podcast brings therapeutic, humbling, and impactful conversations.

The Ripple Effect of Leadership in Auto Repair with Jeff Compton from The Jaded Mechanic Podcast, Part 1 Apr 25, 2024

In this installment of The Gearbox Podcast, host Jimmy Purdy welcomes Jeff Compton to dive into the intrinsic challenges and dynamics of automotive business leadership. Together they explore the delicate balance of team involvement in decision-making, with Jimmy emphasizing the significance of not springing new processes on employees unexpectedly. Jeff shares his perspective on the dangers of absentee leadership and its detrimental effect on team morale. The pair also delve into sustainable business practices, cautioning against the risks of relying on a single talented technician for business success.

00:00 Confusion among diehard Ford car enthusiasts.
09:42 Speculation on reasons for employees leaving the shop.
14:28 Maintaining motivation through constructive feedback in work.
18:57 Seeking solutions and finding the positives.
24:27 Flat rate techs take breaks, and maintain comfort.
28:07 Different people have different attitudes and memories.
36:47 Employees seek good leadership and communication skills.
42:51 Change is coming, new systems are in place.
47:10 Discussed car repairs, focused on ADAS systems.
51:48 Considering equipment investment and team commitment.
58:08 Recent discussions on implementing the 300% rule.
01:02:04 Lowering price point, small increments, tech time.

Charging Fairly for Diagnostics and Repairs with Austin Goodlett Apr 18, 2024

Today, Jimmy Purdy sits down with Austin Goodlett, a two-year veteran shop owner who candidly shares the hurdles of entrepreneurship in the auto repair industry. Austin stresses the critical nature of understanding business numbers and the complex dynamic of valuing one's services while navigating the owner's multifaceted role that spans from technician to manager. Pivoting from the initial drive to increase car count, Austin now prioritizes solidifying a financial foundation for his shop's operations. Further in the episode, the guys reveal the nuanced struggle with charging fairly for diagnostic services, an area Austin is passionate about, leading to a transition to a retainer-style fee structure to better convey the worth of such labor-intensive work. Both Jimmy and Austin share the essentials of customer education, illustrating the latter's commitment to fostering trust and transparency through social media and video content and underscoring the significance of charging for thorough vehicle inspections.

00:00 Technician understands the need to charge for parts.
09:39 Transitioned from hobby to professional mechanic successfully.
14:12 Confidence and tenacity are essential for success.
17:58 Charging 4 hours for diagnostic, providing detailed reports.
25:04 Detailed employee handbook to prevent past issues.
27:55 Hoping they care, working efficiently for more.
32:43 Customer understanding, lift kit challenges, torch work.
41:40 Tech shortage, leadership lacking, industry challenges remain.
46:52 High-ranking individuals afford jiu jitsu gym; trust and intimacy develop quickly.
49:38 Selling and busy, rich get richer, world's ways.
53:15 Explaining services and the importance of education.
01:02:00 Free car inspections lead to pressured sales.
01:03:30 Assessing car condition and setting labor rates.
01:08:15 Always learning, new challenges in mechanics.
01:16:05 Aspiring to pay technicians well and succeed.
01:19:24 Debt led to industry realization and improvement.

Business Breakups to Growth and New Beginnings with Nate Winston Apr 11, 2024

On this episode of The Gearbox Podcast, Jimmy Purdy invites auto repair shop owner Nate Winston, who shares his experiences and future ambitions in the automotive industry. Nate recounts his decision to branch out on his own after a partnership fallout, underscoring the importance of vision alignment and work ethic in business collaborations. As they discuss the evolving landscape of auto repair, Nate touches on his plans to build a state-of-the-art facility and his commitment to remaining hands-on in his shop's day-to-day operations. Moreover, the duo discusses the integral role of modern technology in automotive service, from improving customer interactions to the complexities it adds to vehicle repair work.

00:00 Conflict with a partner, differing goals, plans.
05:14 Passion for cars and family kept me.
09:02 Good leadership motivates employees through rewards.
11:22 Partnership issues arise from a lack of contracts.
14:37 Specializes in Japanese cars but services others.
16:41 Operates as ECP auto repair excluding registered name.
21:53 Explored various jobs before finding a career path.
22:31 Started at the factory, then opened auto shop.
26:22 Auto repair goes beyond being a grease monkey.
31:53 Continuing to charge same, already booked up.
34:02 Planning to expand business in next 5 years.
36:53 Transitioning to the tech side, front or shop?
39:25 Ambition drives extensive research and preparation.
43:50 Get transcribed messages to email, no spam.
46:19 The Auto repair industry needs modern technological upgrades.
50:06 Traveling to meet shop owners for appreciation.

Building Trust and Strategy in Auto Repairs and Substance Abuse for Technicians with Matt Fanslow Apr 04, 2024

In this episode, Jimmy Purdy and Matt Fanslow discuss the intersections of psychology, business strategies, and the nuances of the automotive industry. Matt draws parallels between the strategies used in Brazilian jiu-jitsu and those needed for business success, emphasizing the critical nature of long-term thinking and adaptability. Jimmy explores the concept of networking beyond the industry, recounting how his participation in a local jiu-jitsu dojo has led to unexpected business opportunities. Moreover, they candidly discuss the impact of substance abuse on technicians, with Matt sharing personal reflections on the importance of addressing underlying mental health concerns.

00:00 Uncovering untold stories and shared human experiences.
09:32 Transition from want to need, alcohol reliance.
12:50 Personal growth and self-reflection lead to fulfillment.
21:08 Struggle to resist dropping prices for clients.
22:17 Summarizing the text in 7 words: Quantifying client's situation and vehicle diagnostics.
27:56 Offering remanufactured engine with nationwide warranty and care.
32:23 Customers were misinformed about the car repair process.
42:31 Car fixed by thorough diagnostic or trial-and-error.
44:16 Optimize work, prioritize profit, and avoid burnout.
50:06 Sudden loss of the entire team creates frustration.
57:15 Jiu-jitsu is intense and requires focus.
01:02:26 Alphazero chess engine becomes the world's strongest quickly.
01:06:50 Challenging to gain new perspectives in business.
01:11:01 Building community, avoiding bias, and seeking diversity.

Transitioning to Management in the Auto Industry with Chris Johnson Mar 28, 2024

On this episode, Jimmy Purdy welcomes Chris Johnson, a seasoned shop foreman technician from Cobra Mazda. Throughout their discussion, Chris talks about the challenges technicians face in the classic and performance car industries, emphasizing the struggle for profitability despite high customer spending. The pair also tackle the issues of rust and the difficulty in performing alignments on older vehicles, highlighting the necessity of adjusting labor times to account for such complications. Additionally, Chris shares his journey from hands-on technician work to his current managerial role at the Mazda dealership, including his focus on mentoring and improving the skills of his team.

00:00 Long-term apprentice and new technician show growth.
09:16 Technician compares work process to scientific method.
15:36 No profit for classic car technicians, baffling.
18:08 Comparison of Mazda dealerships in different areas.
23:37 Government-backed schooling with subsidies creates support.
30:45 Obtaining a racing license requires training and observation.
36:05 Efficient repairs, upfront pricing, and consumer satisfaction are guaranteed.
38:19 Frustration with thorough process vs fast, sloppy approach.
44:21 People store tires, and some return them. Bins full.
49:11 Inspect thoroughly and adapt pricing based on specifics.
58:42 High population, low concentration of repair shops.
01:01:13 Auto repair regulation limits qualified technicians' availability.

Ron Capps Talks Drag Racing, Team Leadership, and Auto Care Mar 14, 2024

On this episode of The Gearbox Podcast, Jimmy Purdy dives into the high-octane world of drag racing with celebrated driver Ron Capps. With a nostalgic look back at his roots, Ron reflects on his formative years on the central coast and his father's influence on his passion for cars. The conversation shifts gears to the precision and teamwork involved in race car driving: from the importance of a finely-tuned vehicle to the critical role of a supportive pit crew. Ron also candidly explores his future aspirations, discussing his transition from the driver's seat to potentially nurturing the next generation of racers as a team owner.

00:00 Childhood involved varied racing experiences, including dirt track.
03:48 Cousin Gary via and cars shaped me.
08:55 Successful drivers have mechanical knowledge from childhood.
11:27 Mindset of responsible driving and vehicle care.
13:36 Santa Maria had a popular drag strip, go-karting.
17:02 Racing view through high-def camera glasses.
20:27 Expanding business while maintaining current operations and sponsorships.
24:44 Napa Auto Parts builds local community relationships.
27:54 Repairs rarely go perfectly, and hiring techs is challenging.
30:24 Team owners delegate; specialized team performs tasks.
35:01 Staying updated on technology and industry trends.
36:14 Driver communicates with crew chief for feedback.
41:36 Enduring pressure and mistakes in race car driving.
44:25 Seeking supportive, inclusive culture in automotive work.
46:18 Memorable apology for holding up the commercial shoot.

The Financial Puzzles of Auto Repair and the Quest for Accurate Diagnostics With Justin Zupko Feb 29, 2024

In this episode, Jimmy Purdy welcomes Justin Zupko, an experienced automotive diagnostic specialist. The discussion starts with Zupko sharing his encounter with an incorrectly diagnosed Honda Odyssey, underlining the significance of fresh perspectives in problem-solving. Delving into the economics of car repair, Justin opens up about the hurdles many face in affording diagnostic services. At the same time, Jimmy points out the steep rise in costs associated with repairing newer car models. Later, Zupko touches on his YouTube channel "OCD Auto," where he disseminates valuable knowledge about automotive diagnostics, stressing the boon of online educational resources and the irreplaceable nature of hands-on expertise.

00:00 The Diagnostic network helps independent shops troubleshoot vehicles.
06:54 Debate about job automation and diagnostic issues.
13:23 Module repair - cut to the chase.
21:32 Shops need help, often bypassing independent mechanics.
22:17 Learning pressure transducer diagnostics, gathering data.
30:16 Invest in techs, diagnostics, stand out profit.
36:38 Diagnostic fee: $250 for a few hours.
38:49 Discussing the cost of repairing versus buying new.
47:00 We diagnose and fix problems, saving money.
52:04 Cousin has specialized in transmission repair for 25 years.
55:05 Auto industry evolution raises questions about ADAs.
01:04:40 Tech on TikTok shares valuable car diagnostics.
01:05:44 Understanding customer complaints is crucial for diagnosing car issues.
01:11:16 Mechanics should be appreciated for their work.

Jessa Boyd on Empathy and Integrity in Auto Service Advising Feb 16, 2024

In this installment of The Gearbox Podcast, host Jimmy Purdy welcomes Jessa Boyd to the show to delve into the nuances of communication within the auto shop industry.

Jessa Boyd highlights the significance of open and honest dialogue with her team and clientele, particularly when addressing mistakes, and shares a personal anecdote demonstrating the transformative power such transparency can have on a technician's performance. They touch upon the emotional weight and complexity of customer engagement, examining the necessity for clear, fair pricing, and the art of managing customer expectations with integrity. Both Jimmy and Jessa exchange thoughts on the importance of leadership that inspires, as opposed to authority that demands, and they conclude by exploring the effects of such leadership on team dynamics and the overall customer experience.

00:00 Car industry outlook improved over career span.
08:56 Skilled technicians with effective communication tactics.
15:39 Changing attitude towards leadership in automotive industry.
19:48 New shop owners face challenges avoiding micromanagement.
26:24 Balancing leniency and enforcing punctuality in work.
29:14 Inspector improved by not writing during inspections.
33:31 Request to transfer technician due to fit.
39:13 Great place but awkward, won't return. Bad culture.
47:25 Give freedom within guidelines, avoid micromanaging. Reflection.
48:50 Consulting and coaching lead to actionable improvements.
58:20 Tilly handled a car with multiple problems.
01:01:17 I let her confidence shine without interrupting.
01:04:32 Showing empathy, defending integrity, overcoming skepticism.
01:14:21 Understanding the true cost of running business.
01:16:59 Transition from parts to service, understanding costs.

Transforming Automotive Diagnostics with Jim Mobley and David Tang Feb 01, 2024

In this installment, Jimmy Purdy welcomes guests Jim Mobley and David Tang to The Gearbox Podcast for a discussion on the evolving landscape of automotive diagnostics.

Jim Mobley, brings his extensive background at Sonnax Transmission Company, and shares his insights on the integration of electronics in vehicle transmissions and their impact on the industry's efficiency. David Tang highlights the profitability challenges faced by shops as they navigate the complexities of repairing advanced electronic systems. Jimmy underscores the importance of skilled diagnosticians and stresses the significance of continuous training and self-learning within the sector.

00:00 Jim Mobley has worked with Sonx Transmission Company since 1975, with expertise in mechanical repairs.
09:28 96 expos, contrast in hydraulics vs electronics.
14:54 Be proactive in reaching out for help.
18:03 Trainees from UTI face challenges transitioning to work.
25:30 Battery systems are costly and challenging for utilities.
30:10 Tesla offers better pay and wellness incentives.
37:52 Instructors should focus on enthusiastic students.
43:34 Aptitude and self-management are crucial in business.
45:32 Proving the hypothesis wrong is crucial for accuracy.
52:44 Shops need a quick fix or move on.
56:41 Training should be more frequent for practicality.
01:01:42 Using DVOM and fuse buddy for diagnostics.
01:06:09 We all need to speak up.

Adam Montiel on the Art of Authenticity in Business and Podcasting Jan 25, 2024

In this installment of The Gearbox Podcast, host Jimmy Purdy welcomes Adam Montiel, a local radio broadcaster renowned for his program “Up and Adam.” They delve into the complexities of automotive repair and the similarities across professions requiring specialized knowledge, such as winemaking and medicine.

Jimmy addresses the delicate balance between fair pricing and delivering top-notch service, underscoring the necessity to foster client trust. Meanwhile, Adam champions the power of authentic marketing and candid interaction with the community.

00:00 Personalize speech, avoid generalizing, and enhance radio broadcast.
07:23 Regret not learning Spanish and car knowledge.
15:00 Choosing trustworthy veterinary care for your pet.
16:08 Running a fair business requires financial balance.
23:06 Approach technical issues with calm confidence.
28:03 A Creative automotive mindset allows a unique problem-solving approach.
34:29 Auto-shop workers need better pay and leadership.
38:30 Leadership qualities extend beyond managerial positions in automotive.
44:30 The Auto industry resells parts to maintain profitability.
46:41 Quality service with a three-year warranty explained.
55:17 Customers should use Yelp judiciously for reviews.
59:52 Mobile mechanics undercutting industry, compromising quality work.
01:02:54 Advanced technology seamlessly powers electric vehicle motors.
01:11:21 Differentiate networking from building meaningful community relationships.
01:12:50 Supporting community, educating, and creating engagement.
01:18:20 Share, educate, behind-the-scenes content on social media.

From Transmission to Tradition: Brian Winograd's Insight on Auto Repairs and Culture Jan 11, 2024

In this episode, Jimmy is joined by guest Brian Winograd. An automotive industry stalwart, Brian delves into an array of thought-provoking topics, from the nuances of political stances on election outcomes to crucial discussions on the "right to repair" legislative movements and Winograd's direct involvement in these initiatives.

00:00 Almost died, spent 3 weeks on vent.
09:37 Marketing is key to continued business success.
13:56 Self-funded school and orphanage in Ghana.
18:31 Empathy fuels success, but mindset needs balance.
21:42 Passionate about vocational education for young people.
27:21 Women are disproving male domination in the automotive industry.
35:20 Tough times in the auto industry, rising trade costs.
41:22 Mechanics face disconnect and unequal treatment.
43:19 Skilled mechanics demand higher pay but feel neglected.
49:48 The Podcast discusses success in the transmission field.
55:44 Reasonable person was willing to give away services.
01:01:19 Work done, paperwork signed, not my responsibility.
01:06:22 Consumers need to take responsibility for vehicles.
01:15:36 Prioritize tasks and seize every opportunity.
01:16:29 Finding positivity and moving forward after adversity.

Larry Bloodworth On The Mechanics Of A Thriving Transmission Shop Business Dec 28, 2023

Jimmy Purdy is joined by seasoned transmission specialist Larry Bloodworth for an in-depth discussion on the critical aspects of modern auto repair and business management. This episode delves into the significant challenges of working with newer, cleaner vehicles, confronting parts supply issues, and adapting to the rapid advances in automotive technology.

With a deliberate focus on the nuances of accurate job estimations in a fluctuating market, Larry shares his refined process, which takes into account the complex nature of today's transmission work and the necessity of embracing digital marketing over outdated methods. The conversation turns to strategies for ensuring profitability while maintaining ethical pricing, addressing the realities of the flat rate system, and the delicate balance between hands-on repairs and effective business operation.

00:00 Continuous learning is essential for accurate estimates and profit.
10:39 Adapting specialty shop to changing transmission demands.
14:57 Reducing parts profit with heavy transmission repairs.
20:56 Google Adwords, marketing, and staying updated are crucial.
25:35. I hated European jobs and charged high estimates.
27:59 Negative reviews due to high price estimates.
37:04 Challenges with remanufacturing and parts availability.
43:58 Evaluate, incentivize, and compensate based on productivity.
49:38 Negotiate pay, set expectations, and ensure productivity.
54:23 Stay on top of the internet and Adwords.
58:26 Focus on broadening services to increase business.
01:01:20 AdWords is targeted locally, has an expanded radius, and calls everywhere.

Wain Hickman On The Challenges Transmission Technicians Face Today Dec 14, 2023

In this episode, Jimmy is joined by special guest Wain Hickman. They dive into the world of auto technicians, discussing the unjust stigma and the true craftsmanship behind transmission specialty. They also discuss the ins and outs of warranty claims, the truth about “stages” in performance products, and the challenges of finding quality parts.

00:00 Experience with transmissions reveals common misconceptions.
10:21 The complexity of car modifications is often misunderstood.
15:19 Upgrades and quality matter for lasting results.
16:24 Challenges of justifying expensive transmission upgrades to clients.
26:56 Industry seminars offer year-round product insights and networking.
32:50 Issues with transmission solenoid strategy causing problems.
35:27 19-year-old cook seeks raise, finds new job.
39:28 Frustration with unexpected problems despite meticulous effort.
45:38 Replacing valve bodies instead of cleaning them.
54:20 Balancing talent, pricing, and efficient work management.
55:50 Extended repair times causing concern for technician.
01:03:00 Auto technicians feel like liars and cheats.
01:11:25 Networking and industry connections are invaluable.
01:12:48 Exciting insight into a guy building shop.

Dutch Silverstein on The Art of Balancing Passion and Profits in Auto Businesses Nov 30, 2023

Dutch Silverstein from A & M Auto Service in Pineville, North Carolina joins Jimmy in this episode of the Gearbox Podcast. They dive into a conversation about the struggles and triumphs of running an auto repair shop, focusing on the technology and customer service aspects. They analyze the practice of upselling, question the influence of social media and negative reviews, as well as how the digitalization of the industry affects owners and customers alike. Dutch even drops some hard truths about unfair practices and criticizes the trend towards prioritizing profits over service.

00:00 Technical shops are not the most profitable, they focus on money.
09:04 College degree crisis and aspirations of success.
13:00 Judgment towards plumbers and painters in their industries.
16:29 Profit percentages vary, affecting business outcomes.
21:50 You may break even, and get more cash.
26:39 Volume businesses are usually mediocre; think mom-and-pop vs. franchises.
34:18 Profit over service is pervasive in the industry.
39:05 Unrealistic expectations persist despite evidence to the contrary.
46:23 Testing Enterprise and Shop-Ware for a few months, then investing in DVI due to changing customer preferences.
51:07 People crave community but avoid direct interaction.
56:35 People don't value services, only price.
58:52 New shops undercut prices, causing customer cycles.
01:07:20 Company policy changed, there was no blame or anger.
01:10:11 High-end fleets invest in their own shops.
01:15:28 Don't care about her looks or age.
01:22:59 Vehicle pictures show damage increase sales.
01:27:57 Required services for leasing a vehicle are essential.
01:30:29 Goodbyes

Auto Shop Realities With Paul and Kristin Danner Nov 16, 2023

In this episode, Jimmy Purdy and his wife Leigh-Ann, are joined by Kristin Danner and Paul Danner. They delve into a comprehensive discussion about the pressing issues in the automotive industry, from employee compensation to charge rates for services and more. Hear how missteps, such as a relocated car fuse, can lead to substantial repair hours, showcasing car diagnostics' intricate and often underrated complexity. Also, don't miss out on hearing how the Danners have chosen to embrace a new chapter in their lives, focusing on giving back through their Scanner Danner Charities Inc. and the trials and triumphs that come with it.

01:30 The Pressure of constant demands is overwhelming for Dan.
05:02 Circuit main feeds had 29 volts from the relocated fuse.
09:12 Teaching focused on learning and thought processes.
10:38 Critics miss the point of behind-the-scenes work.
13:18 Unfair comments; learned to handle negative reviews.
16:26 Confusion about the negative impact on the automotive industry.
19:43 Focus on your ideal clientele, not others.
24:32 Balancing customer care and employee compensation struggle.
27:27 Be on time or face consequences.
29:29 Ensuring quality vehicle repairs and customer care.
34:42 Building the right team takes time and effort.
35:26 Stay in your lane and don't change.
40:09 Supporting creators benefits everyone in the end.
42:22 Consider choices based on true satisfaction and giving.
45:30 Shop owners discounting affects technicians' income.
48:50 Relieved when your wife walked into the room.

The Power of Perspective: Gaining a 30,000 Foot View of Your Shop's Operations With Jeremy Hossler Nov 02, 2023

In this episode, Jimmy Purdy sits down with Jeremy Hossler, a seasoned technician and shop owner. They dive into the challenging world of finding parts for newer cars, the importance of expertise in diagnostics, and the frustrations of customers expecting dealership-level expertise without the hefty price tag.

00:03:12 Passionate auto tech with extensive experience.
00:06:09 Industry push and micromanagement set a standard.
00:15:45 Busy people don't need to attend meetings.
00:18:58 Training, growth, arrogance, downfall, unemployment: Eight.
00:23:25 Lift head, get perspective, coach, charge more.
00:26:49 Experts charge $360 for thorough diagnostics.
00:36:16 Doubled, loved automotive, efficient car shop
00:41:15 Efficiency is key; don't waste time.
00:46:00 Improve efficiency by getting more vehicles.
00:50:02 Efficiency is key. Standard procedures, job descriptions.
00:57:44 Techs waiting, wasting time, upselling, rework. Need builder.
00:58:56 Auto parts stores often lack knowledge.
01:08:12 Consider mistakes, rates, cars, time, efficiency.
01:13:06 "I can fix it. It'll take a while."
01:14:21 Realizing others share your experiences is key.

Embracing Imperfections: Chris Enright's Perspective on Mistakes and How They Shape Business Oct 19, 2023

In this episode, Jimmy is joined by special guest Chris Enright. Chris is a one-person shop owner who shares his journey of growth, learning, and taking responsibility in the automotive industry. He shares valuable insights on handling mistakes, compensating their team, and handling demanding customers gracefully.

00:05:11 Kitchen neglect leads to poor impression.
00:09:39 Transmission shop misdiagnoses, wastes client's money.
00:16:11 Revenue doesn't justify taking someone else's spot.
00:19:55 Started understanding numbers, need financial freedom.
00:26:19 Office redesign eliminates waiting and repairs on the same day.
00:31:52 Flipping cars didn't profit but helped financially.
00:36:36 Positive input matters; avoid negativity, and improve.
00:40:41 Take responsibility for everything in your life.
00:45:51 Not commenting much, just scrolling, challenging others.
00:53:21 Lack of training for one-person shop owners.
00:57:15 Always someone better or worse, continuous learning.
01:00:21 The majority is understanding, but mistakes hurt financially.
01:05:58 How you handle mistakes differentiates businesses.
01:10:17 Customer questions bill. The mechanic handled the situation well.
01:15:58 Compensating staff for total productivity, want transparency.

Navigating Profit Distribution and Managing Employee Performance in the Automotive Industry With Lalo Castro Aug 17, 2023

In this episode, Lalo Castro returns to shed some light on some crucial aspects of team management. He shares his team's unique arrangement, where the net profits are divided equally among all members. Lalo explores the potential challenges that could arise if the team had more experienced members and highlights the importance of recognizing and managing employees who may negatively impact team morale.

He also delves into the crucial roles of a service advisor and an estimator, emphasizing the need for effective communication between clients, advisors, and technicians. Finally, Lalo discusses the financial side of running a business, sharing his experiences with providing bonuses to his employees and the potential trade-offs that come with it.

00:05:05 Finding answers, but no vehicle or parts.
00:08:13 Practice, self-improvement, and unrealistic expectations at training.
00:14:39 July went well, money was given as a bonus.
00:18:27 Fair, fault, team bonus, roles, group effort
00:22:09 Importance of feedback and decision-making for bonuses.
00:28:44 "Raise your rate, improve service, increase income."
00:33:55 Divide counter sales, prioritize, and advise.
00:41:13 Divorce, advisor, price, answers, biased, warranty, empathy.
00:44:29 Similarities between two things, division, bundling, price. Growth, ideas, training, seminars, and hearing others' experiences.
00:51:55 Ensure clear work orders for technicians and limit communication.
00:58:34 Marketplace protocol: Assist without disrupting current tasks.
01:04:32 Smooth schedule, work gets done calmly.
01:08:56 $200 Volvo XC 90, needs engine, salvage yard.
01:12:20 Long bed ad: engine knocks, $1,000.
01:18:58 Confusing ad for Chevy long bed truck.
01:21:58 Lalo is excited for ASTE

Rising Above: Overcoming Obstacles and Thriving in the Ever-Changing Auto Industry With Christian Mercado Aug 10, 2023

In this episode of the Gearbox Podcast, Jimmy is joined by the passionate and highly experienced Christian Mercado. With over a decade in the automotive industry, Christian's love for helping others and giving back to the community shines through in every aspect of his work. From shifting his mindset to prioritizing assistance over being the cheapest to going the extra mile to help those in need on the side of the road, Christian's dedication to his customers is truly commendable. They delve into Christian's journey, exploring the challenges and triumphs of running a shop and the emotional attachment that drives success. They also discuss the importance of organization, flexibility, and embracing new opportunities in this ever-evolving industry.

Topics discussed:

[00:03:16] Monitor fails; the client wants honesty.

[00:06:24] Opinionated writer finds editing challenging and exhausting.

[00:16:03] Desire for success drives us to learn.

[00:19:51] Different motivations for side work are fascinating.

[00:22:15] Side towing caused conflict with the landlord and job.

[00:32:07] "Drop everything. Be there. Organize. Execute."

[00:36:44] People fear raising labor rates, unsure how.

[00:43:19] Transition from technician to owner is challenging.

[00:47:26] Forced into building purchase, driven by determination.

[00:49:30] Industry involvement and fear of failure.

[00:59:27] Running the shop is driven by giving back.

[01:04:23] Skilled labor side work undermines industry standards.

[01:08:12] Work hard, don't make excuses, be responsible.

[01:13:19] Relax, focus, and schedule; success follows.

The Value of Customer Returns for Repairs: Feedback, Improvement, and Smart Business Moves with Tyler Henry Jul 27, 2023

In this episode, Jimmy Purdy sits down with the incredibly knowledgeable Tyler Henry for their second interview. They dive into various topics, including aftermarket car parts, the importance of vehicle maintenance, the unpredictable nature of the road, and the intriguing concept of subscription-based car services.

Topics Discussed:

[00:03:57] Out-of-town wedding guests deal with transportation issues.

[00:07:44] Unnecessary fluid changes can harm transmission.

[00:14:17] Road trips, vacations, Tesla Loop, underground tunnels.

[00:19:58] Insurance companies, registration costs, and safety features.

[00:30:52] Hated but smart business; need feedback.

[00:33:56] Maintain ongoing relationships, avoid freeloaders, and communicate.

[00:42:11] Interesting thought, asking for payment upfront. For independents, it's not a big deal right now. Most parts are available the same day but are sometimes unnecessary.

[00:45:21] OE parts popularity decline; aftermarket offers better warranty.

[00:51:36] Jeep calls me a valued customer.

[00:54:02] Hard on vehicles, losses, backups, unexpected.

[00:59:30] Luke's aftermarket clutch is not better. It's cheaper but cannot be improved. The standard gearbox is strong but not for daily use. People used to take better care of their vehicles, and nowadays, they don't.

[01:06:51] BMW offers subscription-based car services with all options included, allowing customers to add or remove features as desired.

[01:12:54] Justify the cost of the cold month, and skip expenses.

[01:15:28] Waiting for hovercrafts to make a comeback.

From Farm Equipment to Big Rigs: A Diesel Mechanic's Story With Cody Wykoff Jul 20, 2023

In this episode of the Gearbox podcast, Jimmy sits down with diesel mechanic Cody Wyckoff. They delve into his career specializing in farm equipment. Cody shares his experience attending a sometimes controversial technical school and his decision to pursue working on larger vehicles.

Topics Discussed:

00:00:32 Diesel mechanic shares valuable experience.
00:06:29 Shop culture affects job satisfaction.
00:09:39 Techs should be treated well.
00:14:45 Disposable culture harming the automotive industry.
00:19:02 Take care of your belongings.
00:22:09 Tractors can be expensive investments.
00:28:56 Diesel engines provide job security.
00:31:01 Complexity of tractor repairs.
00:35:08 Repairing tractors can be challenging.
00:40:03 Dealing with snakes on the job.
00:46:41 Mechanics deal with customer misconceptions.
00:49:31 Maintenance is crucial for equipment.
00:53:37 Importance of a supportive work environment.
00:56:39 Teamwork and care are essential.
01:01:07 Appreciation for different work environments.

Tales from the Shop Floor with Lalo Castro of Paso Robles Auto Repair Jul 13, 2023

In this episode of the Gearbox Podcast, Lalo Castro discusses a recent issue he encountered with a Ford F-150. After trying various repairs, including replacing the coils and injectors, they discovered that a broken bolt on the crank was causing the misfires. The vehicle started running smoothly again after replacing the bolt and fixing the crank trigger. The episode highlights the importance of thorough inspections and checking every vehicle component when diagnosing problems.

Topics discussed:

00:05:48 Importance of thorough vehicle inspections.
00:09:52 Misfire and breakdown on the bridge.
00:14:49 Different approaches to free diagnostics.
00:20:09 No takeaway.
00:23:30 Importance of pride in work.
00:26:42 Bottleneck with diagnostic time.
00:29:35 Competition is unnecessary, so collaborate.
00:36:17 Customer reviews drive business.
00:39:37 Value your time and expertise.
00:46:27 Clear communication is essential.
00:49:02 Prioritize and assess vehicle issues.
00:53:00 Shops should prioritize honesty.
01:00:31 Repairing vehicles is often more cost-effective than buying new ones.
01:02:08 Car maintenance is an essential investment.
01:06:37 Value of maintaining older vehicles.
01:14:30 Be cautious of complex sales.
01:16:10 Repairing head gaskets on high-mileage vehicles can lead to future engine problems.
01:21:22 Common sense logic in selling.

Behind the Scenes at a Dealership: Exploring the Changing Landscape of Automotive Repair Jul 06, 2023

In this episode, Jimmy is joined by Eric Faley, a 40-year automotive industry veteran. They discuss the changing landscape and how it's the same or different from previous changes in the industry.

Topics discussed:

00:06:27 Dealerships facing challenges with electrification.
00:06:48 Jeep and Dodge are expanding their hybrid and electric vehicle offerings.
00:15:32 Changing technology in automotive repair.
00:19:52 Disposable world, longer repair times.
00:28:51 Transmission repairs are becoming more complex.
00:31:24 Rapid changes in automotive technology.
00:38:02 The future of EVs is uncertain.
00:41:25 Resistance to EV adoption among experienced technicians.
00:47:05 Importance of staying updated with technology.
00:52:20 Importance of using a scope.
00:57:50 Rebuilding hybrid and electric batteries.
01:04:09 People are disconnected from their vehicles.

Owning More Than One Business With Serial Entrepreneur Jed McClure Jun 29, 2023

In this episode, Jimmy Purdy speaks with Jed McClure, serial entrepreneur and former wine tour driver. They reminisce about their time working together and discuss the challenges and rewards of buying and owning multiple businesses.

00:04:52 Managing multiple businesses requires multitasking.
00:05:03 Small tasks can feel overwhelming.
00:10:04 Know your internal numbers.
00:14:36 Pricing based on competitor rates.
00:19:00 Consistency and personal touch matter.
00:23:11 Customer service challenges in the automotive industry.
00:30:04 Handling difficult customers builds maturity.
00:35:41 Buying commercial real estate is challenging.
00:37:08 Commercial real estate faces foreclosure crisis.
00:42:47 Possible opportunity for discounted commercial space.
00:45:57 Real estate prices are increasing.
00:51:03 Costs of running a business.
00:55:27 Middle adulthood can be stressful.
01:00:13 Being a business owner requires dedication and responsibility.
01:04:08 Importance of tracking expenses.
01:08:37 Salesmen may have game-changing solutions.
01:16:18 Creative financing for purchasing a property.
01:17:57 Owner-carry financing for properties.
01:23:06 Owner carries can minimize seller's taxes.
01:28:05 Importance of specialized knowledge
01:33:06 Variance in professional expertise.
01:37:14 No takeaway

The Challenges of Hiring in the Automotive Industry with Lalo Castro Jun 22, 2023

In this episode of the Gearbox podcast, Jimmy is joined by Lalo Castro to discuss the challenge of finding good help when you're busy. Lalo shares his experience of having people seem to fall into his lap while Jimmy discusses his struggles with posting ads on job sites and social media.

Topics discussed:

00:00:39 Finding good help can be luck.
00:06:00 Hiring people you know works.
00:15:45 Invest in training and education.
00:17:22 Hiring and retaining skilled technicians is challenging.
00:22:02 Communication is key to success.
00:27:19 Creating a safe space for communication.
00:33:42 Hold employees accountable for growth.
00:36:45 Set clear expectations for raises.
00:45:45 Delegate problems to save time.
00:50:25 Focus on training staff efficiently.
00:54:15 Older cars can be profitable.
00:59:22 Say no to European cars.
01:02:31 Importance of advanced diagnostics.
01:11:43 Set boundaries and stay focused.
01:13:50 Don't take on bad jobs.
01:22:22 Goal is to duplicate success.
01:27:25 Plan well to reduce worries.

Travis Smith of Custom Works in Paso Robles California Jun 15, 2023

Jimmy sits down with Travis Smith of Custom Works in Paso Robles, California.

Topics Discussed:

Introductions. (0:00)

It’s like watching paint dry. (3:50)

Do it for one reason or another. (5:10)

Why is it hard to find welders? (9:38)

School of hard knocks and learning. (13:30)

The target market of the auto industry. (20:54)

Managing time and productivity. (26:34)

The problem with the car industry. (34:05)

Why don’t you buy someone else’s project? (37:43)

The generational gap in the industry. (43:28)

When you don’t know something. (47:39)

The importance of keeping up to date with new technology. (51:59)

How do you calculate the cost of service? (56:58)

Paying for skilled labor. (1:01:02)

Every job has to be badass. (1:07:06)

Advice for people looking to get into the industry. (1:11:42)

The Nuances of Running a Business with Lalo Castro of Paso Robles Auto Repair Jun 08, 2023

Lalo Castro and Jimmy discuss their experiences running a business and even firing customers. They reflect on the difficulties of starting out and attracting clients and the challenges that come with transitioning from the previous owner's habits to their own.

Topics Discussed:

00:03:30 Selective clientele brings success.
00:06:49 Standard operating procedures are crucial.
00:11:02 Diagnosing car issues can be complex.
00:17:29 Importance of good communication.
00:20:37 Reviews create fear of mistakes.
00:25:03 Customers can be challenging.
00:30:06 Start diagnosing leaks from top.
00:34:30 Dealing with difficult customers professionally.
00:39:02 Be cautious with oil leaks.
00:44:30 Consider a retainer for diagnostics.
00:48:28 Negotiating car repairs can be exhausting.
00:56:11 Difficult customers should be avoided.
00:58:37 Customer satisfaction improves with experience.
01:02:27 Building a good culture matters.
01:07:20 Customer relationships are important.
01:16:50 Offer honest inspections for revenue.
01:24:39 Higher prices for quality services.
01:26:32 Implementing a parts matrix improves profits.

Navigating Gender Challenges in a Male-Dominated Field with Leigh-Ann Tower Jun 01, 2023

In this episode, Jimmy Purdy sits down with the Service Manager of Shift'n Gears Transmission & Auto Repair, Leigh-Ann Tower. Their conversation dives into the service advisor role in an automotive shop. They also discuss the challenges of communicating with clients and providing detailed explanations of recommended services. They also touch on how gender can impact these interactions and the perceived authority of different individuals.

00:02:59 Navigating gender bias in sales.
00:06:20 The challenges of a woman.
00:12:30 Gender bias in auto industry.
00:23:58 No takeaway.
00:24:23 Comfortable silence in communication.
00:35:34 Old-fashioned phrases build trust.
00:38:40 Company culture affects communication.
00:42:32 Transparency and managing expectations.
00:48:47 People confuse excitement and anxiety.
00:53:51 Expectations drive high-quality service.
00:59:17 Customer service is emotionally exhausting.
01:05:48 Write everything down.

Service Advisor and Co-Founder of National Motor Fest - Tyler Henry May 25, 2023

Jimmy sits down with Tyler Henry, a service advisor with BMW and the co-founder of the National Motor Fest, an event that features all kinds of vehicles, from classic to military specialty vehicles.

Topics discussed:

Finding a Dana 44 in Johnson Valley. (3:50)

I don't care if it's your mother, your brother, your uncle, your neighbor, somebody should be at the location. (6:48)

It’s always your own stuff. (12:09)

What’s the difference between an independent shop and a dealership? (17:07)

How do you use codes to make recommendations? (20:43)

The limits of an independent shop and the owner experience. (24:08)

Part changers don’t be a part changer -. (31:50)

The mindset of wanting to be in the industry, wanting nothing to do with it, and just thinking that we're just a bunch of grease monkeys. (38:35)

Do you recommend doing the oil change off-front or on-premise? (42:29)

Warranty only pays you to do the little things. (49:06)

Why you need to get paid for your experience, not your time. (51:09)

It’s not plug and play anymore. (56:34)

What’s the difference between an independent shop and a dealership? (1:01:33)

Are they an hourly guy or are they flat rate? (1:06:31)

The importance of having a technician in your shop. (1:11:10)

How do you know if you’re getting the right car? (1:16:09)

How do you manage the tech side of the business without the tech being proactive? (1:18:09)

Can you just about do any job without going to school? (1:23:19)

Why you shouldn’t test everything that’s working. (1:27:58)

How much do you want to do this? (1:32:47)

What’s your first day of service advisor line-item? (1:38:12)

What you should and shouldn’t buy from a dealership. (1:42:09)

How do you deal with people who don’t want to make a promise? (1:45:31)

How do you know when a part is going to arrive? (1:49:19)

The supply chain is not even near as fixed as it could be right now. (1:52:43)

Options For Getting Started in the Automotive Industry With Michael Wright of First Call May 18, 2023

In this episode, Michael Wright shares his experience in the automotive industry and how he started as a driver to reach where he is today. He shares how he's able to stay on top of the parts game as well as the keys to building strong relationships to ensure you get the right parts when you need them.

00:04:12 Know what you sell.
00:09:16 Stop and think before buying.
00:10:07 Support local technicians and shops.
00:15:51 Don't skimp on maintenance.
00:23:07 Access parts quickly.
00:27:02 Back up parts with service.
00:32:57 Build strong relationships.
00:37:04 Build relationships through delivery.
00:38:29 Advancement available in the industry.
00:46:59 Check everything before replacing.
00:50:01 Call a technician first.
00:56:46 Advance beyond traditional mechanics.
00:58:06 Automotive industry is evolving.

Kyle Hogue: From Lowrider Scene to Fabrication Shop Owner May 11, 2023

Kyle Hogue shares his experience growing up in the lowrider scene, eventually transitioning from UTI to running his own fabrication shop. He reveals the obstacles of running a shop, making money from custom fabrications, and his memories of landing on well-known TV shows.

00:05:41 Work hard to succeed.
00:05:55 Take risks and believe in yourself.
00:11:57 Take risks and trust yourself.
21:12 Stay away from drugs.
00:22:09 Manage money wisely.
00:29:09 Respect yourself and mortality.
00:37:45 Take risks for success.
00:43:51 Make money, not calls.
00:47:18 Be prepared for haters.
00:53:12 Think outside the box.
00:55:43 Stay in your lane.
01:03:57 Be nice to everyone.
01:08:57 Do what you love.
01:12:06 Stay humble and stay in your lane.
01:17:30 Stay focused on your lane.
01:20:14 Love the haters.

Was There A Smooth Transition To Shop Ownership? With Lalo Castro of Paso Robles Auto Repair May 04, 2023

In this episode, Jimmy Purdyt is joined by Lalo Castro of Paso Robles Auto Repair. They reflect on whether they would become business owners again and share their unique path to shop ownership.

They also discuss their former shop and the changes they've had to make once they became business owners.

00:05:35 Ease transition with legal contracts.
00:07:31 Takeover existing business for success.
00:15:44 Listen to your mentors.
00:20:45 Employees are not replaceable.
00:24:56 Create a positive shop culture.
00:29:50 Become a good leader.
00:34:38 Invest in yourself and your business.
00:39:43 Negotiate costs to save money.
00:40:52 Pay techs fairly.
00:45:44 Be proactive and productive.
00:52:43 Clean up for efficiency.
00:57:43 Take control gradually.
01:02:43 Respect, not superiority.
01:03:45 Establishing shop boundaries and roles.
01:11:05 Constantly strive for progress.
01:12:37 Network with other shops.
01:21:04 Do your research before buying.
01:26:55 Learn from mistakes.
01:27:05 Take risks and learn.

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