Founder's Journal - TopPodcast.com

Navigating Career Pivots (Kyle Hagge, Chief of Staff to the COO at Morning Brew & Co-Host of Per My Last Email) Jun 13, 2024

Episode 137: This week, Kyle Hagge, Chief of Staff to the COO at Morning Brew and co-host of the podcast Per My Last Email is guest hosting Founder’s Journal to chat about career pivots. Kyle shares his own experience with career changes and discusses the importance of utilizing side projects, weak ties, and storytelling.

Want to hear more of Kyle's career advice? Check out his podcast, Per My Last Email, here: https://link.chtbl.com/uMGkoryq

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How to Become a Marketing Master (Noah Kagan, Appsumo & Million Dollar Weekend) Jun 04, 2024

Episode 136: In today’s episode, I chat with marketing master Noah Kagan, the founder and CEO of Appsumo and New York Times bestselling author of Million Dollar Weekend. Noah shares his repeatable marketing playbook, and I have him rip apart my marketing strategy for Storyarb.

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How to Become Relentless as an Entrepreneur (Kian Sadeghi, Nucleus) May 28, 2024

Episode 135: Today, I speak with Kian Sadeghi, one of the most impressive early-stage founders I have ever met. Kian's genetic testing company, Nucleus, has attracted investment from Peter Thiel's Founders Fund and Alexis Ohanian's 776, and he shares how he has employed relentlessness to build his company after dropping out of the University of Pennsylvania.

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How to Identify Top 1% Talent (Keith Rabois, Investor in Doordash, YouTube, Airbnb & Lyft) May 21, 2024

Episode 134: Today, I speak to legendary executive and investor Keith Rabois about his ability to identify top 1% founders and employees. Keith has invested in a billion-dollar business every year for the last 20 years, including Doordash, YouTube, and Lyft. Previously, he held senior leadership roles at Paypal, LinkedIn, and Square. We chat about how to find undiscovered talent, hiring barrels, and the two traits of 10X founders.

Episode Transcript: https://foundersjournalpod.morningbrew.com/blog/how-to-identify-top-1-talent-keith-rabois-investor-in-doordash-youtube-airbnb-lyft

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How to Use Entrepreneurship to Propel Personal Growth (Jesse Pujji, Ampush & Gateway X) May 14, 2024

Episode 133: In today’s episode I chat with Jesse Pujji (@jspujji), co-founder of Ampush and founder of startup studio Gateway X. Jesse has used entrepreneurship as a vehicle for personal and professional growth, and we talk about the tools and tactics he's found valuable including, Zone of Genius, five levels of motivation, and context versus content.

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How to Reverse Engineer Great Business Ideas (Sam Parr, The Hustle & Hampton) May 07, 2024

Episode 132: To kick off Founder's Journal's new episode format, I speak with Sam Parr (@thesamparr), founder of The Hustle and Hampton. Sam is an expert at reverse engineering business ideas, and we speak about the tools and frameworks he uses to find and vet the best businesses using examples from Sam's life.

Sam's List: samslist.co

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Founder’s Journal’s Next Chapter Apr 30, 2024

Episode 131: On this episode, I discuss the future of Founder’s Journal and why I think it will be the best entrepreneurship show, full stop. Thanks as always for being on this journey with me and can’t wait for what’s next.

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My New Business Apr 23, 2024

Episode 130: On today’s episode, I talk about refinding purpose post-exit and launching my new business storyarb. I share the full details on storyarb with no details spared including, ideation, customer acquisition, early challenges, pivots, finding my co-founder, and our biggest lessons.

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Why I Stepped Down As CEO Apr 16, 2024

Episode 129: On today’s episode I discuss my decision to step down as CEO of Morning Brew. I chat about going from a Chapter 1 to a Chapter 2 CEO, the emotional journey after stepping down, and climbing out of the trough of sorrows.

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Why We Sold Morning Brew Apr 09, 2024

Episode 128: On today’s episode of Founder’s Journal, I talk through the sale of Morning Brew. I chat about how the opportunity came about, why we said no to previous potential deals, why I thought selling the business was the right decision, and if I have any regrets reflecting on the decision today.

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Growing Morning Brew from 0 to 10,000 Subscribers Apr 02, 2024

Episode 127: On this episode of Founder’s Journal, I break down the exact strategies we used to acquire our first 10,000 newsletter subscribers and abstractable growth lessons you can apply to your business.

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Lessons from CMOs, Great Storytelling, Freelance vs. Full-time, Follow Your Energy Mar 29, 2024

Episode 126: Today I discuss my biggest takeaways from a Fortune 500 CMO dinner I hosted, choosing between freelancers vs. full-time employees, lessons in storytelling from Shaan Puri, the importance of following your energy, and joining the board of a non-profit.

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Feeling Unskilled, Curing Cancer, and Going All-In on Morning Brew Mar 27, 2024

Episode 125: In today’s episode I chat about being in a content creation slump, making an impact as an entrepreneur, and why you never know if it is the right time to go all in on your business.

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A Little Throwback Mar 26, 2024

Episode 124: Today we’re throwing it back with a true journal style episode. I talk about the joys of finding product market fit, being a default-trusting founder, and understanding extrinsic vs. intrinsic drivers.

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Always Be Shipping Mar 22, 2024

Episode 123: On this episode, I share a recent blog post by my friend and former colleague, Tyler Denk. Tyler is the co-founder & CEO of beehiiv, a high-growth email newsletter platform. This post outlines Tyler’s philosophy on building a team and culture that allows your company to ship features at lightning speed. His insights are valuable not just for technical founders, but for any entrepreneur who wants to better empathize with engineers and product employees.

Original essay: https://mail.bigdeskenergy.com/p/always-be-shipping

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Go Direct Mar 20, 2024

Episode 122: Lulu Meservey is the former Chief Communications Officer of Activision Blizzard and Substack. This episode, I read her recent manifesto, which details the importance of founders crafting their narrative, learning how to communicate, and going direct to their audiences via social media.

Original essay: https://www.rostra.co/

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The Opportunity Cost of Everything Mar 18, 2024

Episode 121: Writer, Columbia Business School grad, and college athlete Jack Raines' essay, "The Opportunity Cost of Everything," forces readers to ask themselves the only question that really matters: If I was nearing the end of my life, would I be happy with how I am currently spending my time? It is a question that any human being must ask themselves periodically, but I find that it is especially relevant for entrepreneurs. There are many external forces that can push you down the path of making ego-driven decisions, and I believe this article is an important counterbalance to ground you.

Original Essay: https://www.youngmoney.co/p/opportunity-cost-everything

Jack’s X URL: https://twitter.com/Jack_Raines

Jack’s Linkedin URL: https://www.linkedin.com/in/jackraines/

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How I Lost $10,000,000 Mar 15, 2024

Episode 120: Andrew Wilkinson is the co-founder and CEO of Tiny, a publicly traded holding company trying to be Berkshire Hathaway but for internet companies. In 2007, Andrew started a Canada-based design agency called MetaLab, which grew to $40-50 million in revenue & $20 million in profit. After trying and failing to launch other businesses, Andrew pivoted to buying businesses to grow his holding company. I’m going to read a story by Andrew about one of the businesses he tried to launch after MetaLab and his lessons from its spectacular failure.

Original Story: https://twitter.com/awilkinson/status/1376985854229504007

Andrew’s X Account: https://twitter.com/awilkinson

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The Dangers of LTV Mar 13, 2024

Episode 119: LTV, or lifetime value, has become the gold standard for startups, specifically how they measure the effectiveness of their various marketing channels. LTV does have merit, and it is a helpful proxy to prioritize marketing and understand the economics of each customer you acquire, but if relied on entirely, it can be misleading at best and harmful to your business at worst. I’ve found what I believe to be one of the best pieces on the internet about the challenges of this methodology, a 12-year-old essay by investing legend Bill Gurley that is as relevant today as it was then.

The Dangerous Seduction of the Lifetime Value (LTV) Formula: https://abovethecrowd.com/2012/09/04/the-dangerous-seduction-of-the-lifetime-value-ltv-formula/

DTC Metrics, Explained: https://www.nasdaq.com/articles/dtc-metrics-explained-2020-02-12

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7-Figure Business in 48 Hours Mar 11, 2024

Episode 118: Million Dollar Weekend, by Noah Kagan, the founder & CEO of AppSumo, walks you through the step-by-step process for building a 7-figure business in 48 hours. I know it sounds too good to be true, and no, you’re not going to make $1 million in 2 days, but after reading the book, I can promise you that you will have a repeatable process for going from business idea to revenue in 48 hours and understanding if it has the potential to get to 7-figures. In today’s episode, I break down the Million Dollar Weekend method as efficiently as possible, and if you want to learn more, you should 100% buy Kagan's book.

Link to the book: https://www.amazon.com/Million-Dollar-Weekend-Surprisingly-7-Figure/dp/059353977X

Link to the site: https://noahkagan.com/mdwbook/

Link to Noah’s YouTube Channel: https://www.youtube.com/@noahkagan

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Why Software is Eating the World Mar 08, 2024

Episode 117: Just under 13 years ago, Marc Andreessen proclaimed that software would transform every industry. He couldn’t have been more right; software did eat the world. 7 of the 10 largest companies in the world today are technology or software businesses, and Andreessen Horowitz, the investment firm Marc founded in 2009, grew to become the largest VC in the world. Today, we’re going to be reading Andreessen’s 2011 essay to understand the rationale behind his future predictions, and how the patterns he spotted could be applied to today’s business landscape with the growth of AI.

Original essay: https://a16z.com/why-software-is-eating-the-world/

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How to Hire Well Mar 06, 2024

Episode 116: I found one of the best resources on hiring by one of the most well-respected founders and early-stage investors, Elad Gil. In this episode, I'll be reading highlights from the Hiring chapter of Elad’s startup book, High Growth Handbook, and cover job descriptions, interview questions, candidate scoring, work projects, building a diverse team, and more.

Original essay: https://growth.eladgil.com/book/recruiting/recruiting-best-practices/

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7 Powers: The Foundations of Business Strategy Mar 04, 2024

Episode 115: Today’s essay breaks down one of the best business strategy books I’ve ever read.

Startup founder Abi Tunggal breaks down 7 Powers by Hamilton Helmer, which is a book about the seven proven business strategies that lead to sustained competitive advantage for companies. By the end of this episode, you’ll understand each of these strategies, why they created powerful moats, and examples of companies (like Apple, Netflix, Costco, and Tiffany & Co) that have won their market by executing on one or several of the seven powers.

Original essay: https://tyastunggal.com/p/7-powers-the-foundations-of-business

7 Powers Book: https://www.amazon.com/7-Powers-Foundations-Business-Strategy/dp/0998116319/ref=as_l[…]gal-20&linkId=82f016ff542db6be87d160217d3bbad3&language=en_US

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Amp it Up Mar 01, 2024

Episode 114: Yesterday, Snowflake announced that its CEO, Frank Slootman, was retiring. Slootman, former CEO of Data Domain and ServiceNow, is such a successful and well-respected CEO that Snowflake's stock was down 24.5% or $17 billion. In honor of Slootman’s amazing leadership, defined by high standards and high intensity, I’m reading an article he wrote in 2018 about how he runs his companies.

Original essay: https://www.linkedin.com/pulse/amp-up-frank-slootman/

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How to Get Your First 1,000 Users Feb 28, 2024

Episode 113: Today’s read is by one of my favorite startup creators, Lenny Rachitsky. The essay, How To Kickstart & Scale a Consumer Business, breaks down the seven proven strategies to acquire your first 1,000 users as a B2C startup. I’m going to read through each of the strategies, share some examples that Lenny provides, and provide some of my own thoughts on early growth.

Original essay: https://www.lennysnewsletter.com/p/consumer-business-find-first-users

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Rich vs. King Feb 26, 2024

Episode 112: Today’s read was recommended by my buddy Sam Parr & it was written by Jason Cohen, a serial entrepreneur who has built 4 businesses, resulting in 2 exits and 2 unicorns. The essay is called Rich vs. King in the Real World & it explores Jason’s decision to sell his business, the unexpected criticism he received from friends & colleagues, and why he believes it was ultimately the right thing for him.

Original essay: https://longform.asmartbear.com/rich-vs-king-sold-company/

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Second Job of a Startup CEO Feb 23, 2024

Episode 111: In today's episode, I talk about transitioning from early-stage founder to late-stage CEO. I read the essay, The second job of a startup CEO by Ali Rowghan, Managing Director at Y Combinator, the former COO of Twitter, and CFO of Disney. Ali breaks down the three distinct jobs of a startup CEO and how to go from being a stage 1 doer-in-chief to a stage 2 company-builder-in-chief.

Original Essay: https://www.ycombinator.com/library/3k-the-second-job-of-a-startup-ceo

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17 Startup Principles by Sam Altman Feb 21, 2024

Episode 110: On today’s episode, I am going to break down 17 startup principles by Sam Altman, the CEO of OpenAI & former President of YCombinator.

The essay is called What I Wish Someone Had Told Me & as I read the piece I found myself nodding from beginning to end. Sam managed to bottle up so many thoughts & experiences that I’ve had as an entrepreneur, but never articulated in such a clear way.

Original Essay: https://blog.samaltman.com/what-i-wish-someone-had-told-me

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Imitate, Then Innovate Feb 19, 2024

Episode 109: On today’s episode, I am going to break down & analyze an essay by one of my good friends & the super popular internet writer, David Perell. David is a prolific content creator, the founder of the super popular writing school Write of Passage, and the host of the writing podcast, How I Write. The essay I’ll be sharing is called Imitate, then Innovate, which explores entrepreneurs & creatives’ desires to be original, why imitation is core to every world-class performer, and why the best way to be original is—ironically—by never actually trying to be original.

Original essay: https://perell.com/essay/imitate-then-innovate/

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Why Market Size Matters Feb 16, 2024

Episode 108: For today’s episode, I read and analyze startup founder Paras Chopra’s essay on market size from his online book Mental Models for Startup Founders. Chopra’s essay suggests that entrepreneurs should want to define their market as narrowly as possible.

Original essay: https://invertedpassion.com/define-your-market-as-narrowly-as-possible/

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Visionary vs. Fraud Feb 14, 2024

Episode 107: Today, I break down one of my favorite issues of one of my favorite newsletters, No Mercy No Malice, which explores why some entrepreneurs are considered visionaries and others are called frauds.

Original Essay: https://www.profgalloway.com/tell-me-a-story/

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Momentum is Everything Feb 12, 2024

Episode 106: On today’s episode, I read and breakdown Speed as a Habit by David Girouard, CEO of Upstart and former President of Google Enterprise Apps. This essay was originally posted on First Round Review, one of my favorite startup blogs, and it talks about the importance of speed in decision making and execution when building a business.

Original essay: https://review.firstround.com/speed-as-a-habit

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The Great Online Game Feb 09, 2024

Episode 105: For today’s episode, I read and break down The Great Online Game by Packy McCormick. This essay provides a completely new way of looking at the internet economy, and how you can structure your career and life in a manner that embraces curiosity, experimentation, and collaboration.

Original essay: https://www.notboring.co/p/the-great-online-game

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Active vs. Passive Listening Feb 07, 2024

Episode 104: Today, I’m going to be breaking down an essay by Morgan Housel, one of my favorite internet writers. Morgan is a partner at Collaborative Fund and a New York Times best selling author of The Psychology of Money and Same as Ever, of which he’s sold over 4.5 million copies combined. If there’s one lesson you take from this amazing essay it is the importance of embracing wandering and curiosity as you look to grow in life and in work.

Original essay: https://collabfund.com/blog/active-vs-passive-learning/

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Why The Next Big Thing Looks Like a Toy? Ft. Apple Vision Pro Feb 05, 2024

Episode 103: I’m going to break down a seminal essay by Andreesen Horowitz General Partner Chris Dixon. In 2010, Chris wrote an essay titled “The next big thing will start out looking like a toy” which talks about why the next big technology product always starts out by being dismissed and being considered “toy-like.” And while I think understanding this essay and Chris’ words are always important, I think it’s an especially timely essay to read with the introduction of the Apple Vision Pro, which has taken the internet by storm since its release 2 days ago.

Original Essay: https://cdixon.org/2010/01/03/the-next-big-thing-will-start-out-looking-like-a-toy

Wayback Machine: https://web.archive.org/

Apple Vision Pro Video: https://www.youtube.com/watch?v=dtp6b76pMak

Museum of Failure: https://museumoffailure.com/

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Private Elon Musk Emails Feb 02, 2024

Episode 102: For today’s episode, I’m going to be reading 3 emails from Elon Musk. These emails were initially just for Tesla employees’ eyes, but were eventually made public. I think these emails not only give good insight into the way in which Elon operates as a person & operates his businesses, but I also think there are great lessons hidden within each of these emails regardless of what you think of Elon as a person.

Email 1: https://x.com/TechEmails/status/1511366496219402242?s=20

Email 2: https://www.cnbc.com/2022/06/01/elon-musk-reportedly-tells-tesla-workers-to-be-in-office-full-time-or-resign.html

Email 3: https://www.cnbc.com/2023/05/15/tesla-ceo-elon-musk-says-in-email-he-must-approve-all-hires.html

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How to Get Rich (Without Getting Lucky) Jan 31, 2024

Episode 101: I’m going to be reading quite possibly the most viral twitter thread in the world of business ever. In 2018, Naval Ravikant, wrote “How to Get Rich (Without Getting Lucky),” a 40-tweet thread that covers everything from what wealth is & what it isn’t to the power of leverage to finding your specific knowledge to the power of optimism. For those who don’t know him, Naval is the founder of AngelList as well as a prolific angel investor and writer. I’m going to read tweet by tweet, stop and analyze a select few that struck me as particularly interesting & then continue on with the thread.

Full thread: https://twitter.com/naval/status/1002103360646823936

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Brian Chesky on Startups, Leadership, and Curiosity Jan 29, 2024

Episode 100: On this episode, I’ll be sharing the best moments from Lenny Rachitsky’s recent interview with Brian Chesky, the co-founder & CEO of Airbnb.

Airbnb is a $95bn company that under Brian’s leadership has grown into a community of 4 million hosts welcoming over 1.5 billion guests across 220 countries.

These moments range from how politics & bureaucracy are created in a company to surviving near-business death in 2020 to how Brian has grown as a CEO since day 1.

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1,000 True Fans Jan 26, 2024

Episode 99: I’m going to be reading & analyzing one of the most famous essays that has been published on the internet in the last 20 years: 1,000 True Fans by Kevin Kelly. Kevin Kelly is the founding Executive Editor of Wired magazine & he wrote 1,000 True Fans to illustrate the ability for creators on the internet to make a very meaningful living with a seemingly small number of consumers or customers.

While the essay was written in 2008, I believe it is as if not more relevant today in an age of technological and content abundance.

Link to the essay: https://kk.org/thetechnium/1000-true-fans/

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25 Lessons in 25 Years Jan 24, 2024

Episode 98: I’m going to be breaking down a 45-minute video by one of the greatest startup minds of all-time, who quite possibly, you’ve never heard of. Bill Gross is the Founder of IdeaLab, considered by many to be the world’s first venture studio. Modeled after Thomas Edison’s Lab, a place where many ideas and inventions can be tested under one roof, IdeaLab went on to find 5,000 ideas, launch 150 companies, and successfully IPO or exit 50 businesses. The business hit its 25-year-mark in 2021 and Bill Gross shared an article titled “My 25 lessons learned from 25 years of creating companies,” which is a goldmine for any business builder. I’m going to walk you through all 25 lessons in a way that saves you from watching all 45 minutes, but you still have a sense of why they matter and how to apply them to your company.

Bill Gross Video: https://25-lessons.idealab.com/all-25-lessons-and-summary-by-bill-gross/

Zone of Genius Episode: https://foundersjournalpod.morningbrew.com/how-to-find-your-zone-of-genius/

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A Founder’s Failure to Build a Billion-Dollar Company Jan 22, 2024

Episode 97: On this episode, I talk with Sahil Lavingia about his 2019 essay titled “Reflecting on My Failure to Build a Billion-Dollar Company.” Sahil is the founder & CEO of Gumroad, an e-commerce platform for creators. Gumroad does nearly $20m per year, is highly profitable, and has no full-time employees. In the essay, Sahil talks about leaving Pinterest as its second employee in 2011, to build his life’s work…a company called Gumroad that would be worth billions of dollars, IPO one day an employ hundreds of people. But that’s not what happened. In 2015, Sahil laid off 75% of Gumroad’s staff to keep the company alive. Of course firing some of his best friends was heart-wrenching. But possibly just as difficult for Sahil was the death of his dream to build a venture-backed unicorn. The heart of this article & much of what you’ll hear Sahil talk about during our conversation is the emotional journey post-layoffs & the decision to build a profitable “boring” lifestyle business.

Reflecting on My Failure to Build a Billion-Dollar Company: https://sahillavingia.com/reflecting

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How to Spend a Startup’s $ Wisely Jan 19, 2024

Episode 96: Most startups and their founders don’t spend their money well, often using it as a crutch for a bad product or a misguided tool for growing their business too quickly. Today, I’m going to read essays from Elad Gil, a successful entrepreneur and arguably the greatest angel investor in the world, and Paul Graham, the founder of Y Combinator, on spending your money wisely.

Elad Gil Essay: https://blog.eladgil.com/p/capital-efficient-businesses

Paul Graham Essay: https://www.paulgraham.com/aord.html

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The First Amazon Shareholder Letter: Summarized & Analyzed Jan 17, 2024

Episode 95: Today, I’m sharing one of the greatest pieces of business writing living on the internet today. It’s been hiding in plain sight since 1997 yet the fact every entrepreneur hasn’t read it is criminal. I’m talking about the very first Amazon shareholder letter written by Jeff Bezos the year that the company went public. It’s a 4 page, 1600-word letter, but it punches way above its word count. On this episode I’m going to summarize the letter for you & share a number of timeless business lessons that are as valuable today as they were in 1997.

1997 Shareholder Letter: https://media.corporate-ir.net/media_files/irol/97/97664/reports/Shareholderletter97.pdf

How to Calculate Product-Market Fit: https://foundersjournalpod.morningbrew.com/measuring-product-market-fit/

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How to Find Your Zone of Genius Jan 15, 2024

Episode 94: Alex Lieberman (@businessbarista) takes you through an exercise to recalibrate and focus on his zone of genius. The zone of genius is work that you do that brings out the best version of yourself. Follow this super easy, super quick 3-step process to find your own zone of genius.

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Measuring Product Market Fit Jan 12, 2024

Episode 93: Today, we’re talking about product market fit. Product market fit is one of those things that every startup founder obsesses over, but it’s always been this elusive thing that can’t be measured or quantified. Until now. Rahul Vohra, the founder & CEO of superhuman, which is the fastest email app ever, felt strongly that there had to be a better way to measure product market fit. A way to quantify it and use it as a proactive tool to dictate how you run your business and build your product. So in 2017 he wrote a seminal essay on a step by step process for testing, measuring, and achieving product market fit in your business, an essay that has now become the most read article ever on the popular startup blog First Round Review. In this episode Rahul breaks down his product market fit process, so you can learn how to apply it to your own business.

PMF Essay: https://review.firstround.com/how-superhuman-built-an-engine-to-find-product-market-fit

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How to Optimize Taxes as an Entrepreneur Jan 10, 2024

Episode 92: Today, we’re talking about Founder personal finance. My buddy Ankur Nagpal is the Founder & CEO of Carry, a business that helps business owners build wealth in a number of ways, most notably with their Solo401k product. And he is probably the smartest person i know as it relates to tax strategies and wealth preservation tactics for entrepreneurs. So on this episode of the pod, Ankur runs through everything from the QBI deduction for business owners to what business type (like llc, c-corp or s-corp) is most advantageous, deducting your home office, the power of a solo401k and more.

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I Did Something Crazy Jan 08, 2024

Episode 91: I did something crazy. I convinced HubSpot to send me & 7 friends to sit 50-yard-line at the College Football National Championship. The deal is simple. They’re paying for our seats. We’re gonna do some awesome, creative sh*t to market the brand & hopefully go viral. Here’s the story of how it happened, how we plan to go viral, and the lessons learned.

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Musings of a Legendary Entrepreneur Jan 05, 2024

Episode 90: Today I’m interviewing Jason Fried who is a legendary entrepreneur. Jason is the cofounder & CEO of 37signals which is a software development company that has created popular products like Basecamp, Hey, and others. 37signals is completely bootstrapped, it’s been in business since 1999, it has more than 100,000 customers and it does tens of millions in profit per year. In addition to listening to this pod I highly recommend you follow Jason on twitter, check out his blog posts (which I’ll link to in the show notes), and read his books Getting Real, REWORK, and Remote. On this episode of Founder’s Journal I pick some of my favorite Fried musings from over the years to discuss with him. These range from how to build good culture to what good leadership looks like, having the right mindset for business adversity & much much more.

Jason Fried blog: https://world.hey.com/jason

Jason Fried Twitter: https://x.com/jasonfried?s=20

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A 2-Step Program for New Year's Resolutions Jan 03, 2024

Episode 89: Most new year's resolutions fail. Studies say north of 90%. So I’ve built a program for myself and others that I believe will help people be the exception versus the rule for new years resolutions. I’m going to take you through this program so you know how I use goal setting & accountability in unison to help maintain my direction & discipline throughout the year.

EOS episode: https://foundersjournalpod.morningbrew.com/how-to-use-eos-entrepreneurial-operating-system-to-run-scale-your-business/

Focusmate episode: https://foundersjournalpod.morningbrew.com/a-tool-that-made-me-95-more-productive/

Goal Setting Form: https://forms.gle/Sk6zFLrNcco6oScy6

Get Motivated Buddies: https://www.reddit.com/r/GetMotivatedBuddies/

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A $20m Business with No Meetings, Deadlines or Full-Time Employees Jan 01, 2024

Episode 88: Today, I’m highlighting a nearly $20m per year business that is run in a pretty unconventional way. This business has no meetings, no deadlines, and no full-time employees. The business is Gumroad, an e-commerce platform for creators, and to break it down I chat with Sahil Lavingia the company’s founder & CEO. While the way Sahil runs Gumroad may be too unorthodox for how you run your company, I have no doubt that this episode is going to push you to think more critically & creatively about what it looks like to build a business in 2024.

Gumroad’s Website: https://gumroad.com/

Gumroad’s Public Updates: https://www.youtube.com/watch?v=OY2PgZMR2cI&list=PL_DfN-mKCGNuswqERc6sIA8urYAKARc6s

Sahil’s Twitter: https://twitter.com/shl

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Startup Hotline Dec 29, 2023

Episode 87: On this episode, I take questions from you all! I discuss three big lessons from building morning brew, how I’ve processed the loss of my dad, facing OCD while building a business, transitioning out of finance into entrepreneurship, and more.

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Underrated Tools to Find Hidden Business Ideas Dec 27, 2023

Episode 86: Today, we’re talking about mining the internet for great business ideas. And to help me do that, I’m bringing on my friend Greg Isenberg. Greg is one of the best business ideators I know. He has an iPhone note with literally thousands of business ideas and he has a number of go-to software tools that help him find emerging trends & ideas hidden in the corners of the internet. After listening to this episode, you’ll have a handful of tangible tools you can use to either find ideas for a new business or new product ideas for an existing business.

https://gummysearch.com/

https://subredditstats.com/

https://www.producthunt.com/leaderboard?ref=header_nav

https://etsyhunt.com/en

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How to Crush a Quarterly Offsite Dec 25, 2023

Episode 85: In this episode of Founder’s Journal, I teach you how to crush a quarterly meeting. I take you through the 7-step meeting process I use (thanks EOS) and share specific examples from storyarb’s recent offsite using this process.

V/TO: https://www.eosworldwide.com/blog/whats-in-your-v-to

Rocks 101: https://www.eosworldwide.com/blog/creating-the-best-rocks

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How to Elevate Your Circle Dec 22, 2023

Episode 84: Alex (@businessbarista) is giving you a playbook for surrounding yourself with the right people & right things in life. To achieve the ambitious goals you have for yourself you need to live a certain set of values & to live those values you need to keep a highly curated circle of connections, role models, content, and community. This 15-minute, 9-step process will enable you to do that.

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Bootstrapping vs. Venture Capital Dec 20, 2023

Episode 83: Alex (@businessbarista) speaks to Jason Fried (@jasonfried), co-founder and CEO of 37signals, a software development company that has created popular products like Basecamp and Hey, about the tradeoffs of bootstrapping your business vs. raising venture capital. 37signals is completely bootstrapped, doing tens of millions in profit per year, with more than 100,000 customers.

Jason Fried Blog: https://world.hey.com/jason

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Lessons from Jeff Bezos Dec 18, 2023

Episode 82: On this episode, Alex (@businessbarista) shares the best moments from Lex Fridman’s recent conversation with Amazon & Blue Origin Founder Jeff Bezos. He also shares his reactions & analysis. These moments range from having deep self-awareness to the difference between an inventor & entrepreneur to running great meetings.

Full interview: https://www.youtube.com/watch?v=DcWqzZ3I2cY&t=196s

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What I’m Doing Differently as a 2nd Time Founder Dec 15, 2023

Episode 81: Alex (@businessbarista) is talking about things you’d do differently as a second time founder. My buddy Ankur Nagpal is the Founder & CEO of Carry, a business that helps business owners build wealth in a number of ways, most notably with their Solo401k product. Prior to Carry, Ankur was the Founder & CEO of Teachable, a teaching platform for creators, which sold to Brazilian education company Hotmart for $250 million. On this episode, Ankur talks through all of the ways he’s approaching the second-time founder seat differently than the first. I think this episode is valuable for any entrepreneur, but if you’re a first time founder make sure to pay close attention because with Ankur’s advice you may be able to avoid some painful mistakes ahead.

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How to Build a Community-Enhanced Business Dec 13, 2023

Episode 80: Today, Alex (@businessbarista) is talking to Greg Isenberg (@gregisenberg), founder of Lake Checkout, a holding company that creates, grows, and buys community-based products. Alex and Greg discuss building a community-enhanced business and why it can act as an accelerator for your company.

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LEGO: From Bankruptcy to Brick Behemoth Dec 11, 2023

Episode 79: Alex (@businessbarista) is breaking down one of the greatest brands of all time: LEGO. While Lego has become the world’s largest toy company thriving off millions of kids & grown ass men like me, it wasn’t always that way. Lego’s story is turbulent enough to make a Harvard MBA queasy. From family tragedy to factory fires to financial ruin, Lego almost died MANY times since its founding in 1929. But it didn’t. And now, Lego’s revival is considered by many to be the greatest turnaround in corporate history. Here’s the story of how Lego skirted bankruptcy to become the #1 toy company in the world. And the lessons every entrepreneur can learn from the brick biz.

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Resources to go deeper:

Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry

Near bankruptcy to #1

Getting Hands On To Help Switch-Off - About Us - LEGO.com

Annual Report

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Weekly Recap: An Inspirational Entrepreneur, My Convos with Allstate & Activision, and Agency Lessons Dec 08, 2023

Episode 78: Today Alex (@businessbarista) does a true journal entry.

He gave himself a simple prompt:

What went well?

What didn’t go well?

What are you thinking about?

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How to Avoid Meetings & Build a Great Remote Culture Dec 06, 2023

Episode 77: Alex (@businessbarista) is talking about how to best manage a remote team & build a culture that isn’t dependent on meetings. His guest today is Sam Corcos (@SamCorcos) the cofounder & CEO of Levels, a healthtech company focused on metabolic health using continuous glucose monitors. At Levels, Sam has built a fully remote team with a culture that is defined by very few meetings and a ton of documentation so that information can be shared asynchronously across the org. If you are someone that is trying to build a great remote work culture or get rid of unnecessary meetings on your calendar (which is basically all of us), this episode is for you.

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13 Dangerous Psychological Biases Dec 04, 2023

Episode 76: This episode is in honor of Charlie Munger, who died on November 28th, 2023, at the age of 99. Beyond being one of the greatest value investors of all time, Charlie Munger was often considered to be the behind-the-scenes voice of reason for his more public counterpart Buffett, and many admired him for his latticework of mental models. In 1995, Charlie gave a speech called the Psychology of Human Misjudgment, which contains 25 psychological tendencies by humans that can lead to bad decision making & bad outcomes. Today, Alex shares his 13 favorite & provide examples of how they impact your abilities and success as an entrepreneur.

Link to the original speech: https://fs.blog/great-talks/psychology-human-misjudgment/

Link to Poor Charlie’s Almanack: https://www.amazon.com/Poor-Charlies-Almanack-Charles-Expanded/dp/1578645018

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A Tool That Made Me 95% More Productive Dec 01, 2023

Episode 75: This episode, Alex Lieberman (@businessbarista) shares a tool that’s made him 95% more productive, a virtual coworking site called Focusmate. Alex walks through Focusmate, and the science behind why it’s so effective.

Focusmate: https://www.focusmate.com/

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How To Raise Capital Successfully with Dan Siroker Nov 29, 2023

Episode 74: Alex Lieberman (@businessbarista) speaks with Dan Siroker (@dsiroker), co-founder and CEO of Rewind, who raised a $15M Series A at a $350M valuation by publicly putting his pitch deck on X (formerly Twitter). Dan received 170 offers for investments ranging from $200M to $1B valuations. In addition to discussing his highly unconventional approach to raising capital, Alex and Dan discuss timeless principles for fundraising.

Dan’s Public Fundraising Deck: https://twitter.com/dsiroker/status/1646895452317700097

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How to Use EOS (Entrepreneurial Operating System) to Run & Scale Your Business Nov 27, 2023

Episode 73: Alex Lieberman (@businessbarista) talks about EOS, an operating system for running & scaling your business successfully. In 2019, Morning Brew used EOS to scale the business from 15 people and $3 million in revenue to 300 people and $75 million in revenue. Michael Girdley is an entrepreneur and content creator who has a holding company of 12 businesses that do $100m in annual revenue. Michael is an EOS expert, having read Traction (which is the Bible of EOS dozens of times) and applied EOS to all of his portfolio companies. By the end of this episode you’ll understand how EOS works, have tools to apply it to your business, and understand if it’s a framework you want to understand more deeply.

Links:

Traction by Gino Wickman: https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837
EOS Tools: https://www.eosworldwide.com/eos-tools

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Week In Review: Thoughts on OpenAI, Morning Rituals, and Momentum Nov 24, 2023

Episode 72: Alex Lieberman (@businessbarista) reflects on four lessons from the OpenAI saga. He also chats about the power of saving time and making people look good, his morning ritual, and why momentum is everything in business.

Avoiding an OpenAI Fiasco by Successfully Building Your Board: https://link.chtbl.com/XiP9TGTI

OpenAI Saga Summary: https://twitter.com/businessbarista/status/1726677793180680392

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How to Delegate Effectively Nov 22, 2023

Episode 71: Alex Lieberman (@businessbarista) talks to Jesse Pujji (@jspujji), founder of GatewayX and former CEO of Ampush, about delegating effectively as an entrepreneur. The two discuss powerful frameworks like the Delegation Ladder and Task Relevant Maturity.

Jesse’s thread on delegation: https://twitter.com/jspujji/status/1453441211696484355

GatewayX: https://www.gateway.xyz/

GrowthAssistant: https://growthassistant.com/

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Avoiding an OpenAI Fiasco by Successfully Building Your Board Nov 20, 2023

Episode 70: Alex Lieberman (@businessbarista) and guest Brett Adcock (@adcock_brett), discuss how to successfully build a startup board. Brett is a serial entrepreneur who has raised over $1 billion of venture capital and has constructed four boards during his career. He is currently building Figure, an AI robotics company, and before Figure, he built Archer, an electric vertical takeoff and landing business that was taken public via SPAC. Brett also founded Vettery, which sold to Adecco for $100 million. Brett shares his thoughts on boards and what founders must think about to intentionally build one.

OpenAI Leadership Announcement: https://openai.com/blog/openai-announces-leadership-transition

Sam Altman Board Post: https://blog.samaltman.com/board-members

How to Create and Manage a Board: https://www.ycombinator.com/library/3w-how-to-create-and-manage-a-board

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The Power of Our Stories Nov 17, 2023

Episode 69: Alex Lieberman (@businessbarista) shares a story that he told himself for nearly a decade, which made him question his self-worth and abilities despite “the world’s” perception of him as a successful entrepreneur.

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How to Maximize The Value of Your Startup Equity Nov 15, 2023

Episode 68: Alex Lieberman (@businessbarista) interviews Ankur Nagpal (@ankurnagpal) about maximizing your equity as a founder. Startup equity can be confusing and daunting, but it could also be the difference of millions of dollars in your pocket or the government’s pocket. There are tried and true ways to structure startup equity and Ankur knows how to do it exceptionally well. The two talk about QSBS, Charitable Remainder Trusts, and the impact of co-founders on your equity.

Carry: https://carrymoney.com/

Carry’s Blog on Founder Finances: https://carrymoney.com/learn

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How to Crush an Investor Update ft. Sam Corcos Nov 13, 2023

Episode 67: Today, Alex Lieberman (@businessbarista) is speaking about investor updates with the most qualified guest in the world. Sam Corcos (@SamCorcos) is the co-founder & CEO of Levels, a healthtech company focused on metabolic health using continuous glucose monitors. Sam is an exceptional entrepreneur, and Levels’ investor updates are the most comprehensive, thoughtful snapshot of a business that Alex has ever seen. Sam and Alex talk through Levels’ investor update, and what goes into creating a great investor update for your company.

Levels Public Investor Updates: https://app.levelshealth.com/investor-updates

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Dear Diary: Lenses in Life, The Idea Maze, Messy Middle Nov 10, 2023

Episode 66: Alex Lieberman (@businessbarista) recounts a day in his life as an entrepreneur, creator, and new uncle. He reflects on the lens through which we decide to observe our life, the wisdom in children, and the beauty of presence & wonder. He shares his growth plan for Founder’s Journal, and how he feels sitting in the messy middle with StoryArb. Alex also explores three new business ideas.

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First Time Founders vs. Second Time Founders Nov 08, 2023

Episode 65: Alex Lieberman (@businessbarista) chats with Dan Siroker (@dsiroker), a serial entrepreneur who is currently the co-founder and CEO of Rewind, a personalized AI that captures everything you’ve ever seen, said, or heard. Prior, he was the co-founder and CEO of Optimizely, a $500M Martech business doing over $110M in annual revenue. In this episode, Dan takes us through his X series, “First Time Second Time Founder,” where he shares the biggest differences he’s observed in himself as a seasoned entrepreneur vs. when he was a first time entrepreneur.

Dan’s posts:

Focus: https://x.com/dsiroker/status/1718440871819903309?s=20
Feedback: https://x.com/dsiroker/status/1718024961606975885?s=20
Headcount: https://x.com/dsiroker/status/1717775227243897048?s=20
Investors vs. Users: https://x.com/dsiroker/status/1717732248512790530?s=20
Product: https://x.com/dsiroker/status/1717678664718971034?s=20
Collaboration: https://x.com/dsiroker/status/1717593744399376859?s=20

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How To Find Great Business Ideas Using Effectuation Nov 06, 2023

Episode 64: Alex Lieberman (@businessbarista) chats with Michael Girdley (@girdley), entrepreneur and content creator that generates $100 million in annual revenue. In this episode, they talk about an ideation process of effectuation, which is a lower-risk but high upside way to do startups using 6 key principles.

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Finding My Zone of Genius Nov 03, 2023

Episode 63: Alex Lieberman (@businessbarista) takes you through an exercise to recalibrate and focus on his zone of genius. The zone of genius is work that you do that brings out the best version of yourself. Follow this super easy, super quick 3-step process to find your own zone of genius.

Best Stuff Exercise: https://conscious.is/excercises-guides/the-best-stuff

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A Rewind for Your Money Matters: Season 4 Recap Nov 02, 2023

It’s the season finale! We’re taking time to reflect on this year’s biggest learnings and answer some final audience questions. From insights on financial wellness for women to AI’s influence on the financial landscape, we’re touching on topics that can have a big impact on your portfolio.

Options trading entails significant risk and is not appropriate for all investors. Certain complex options strategies carry additional risk. Before trading options, please read Characteristics and Risks of Standardized Options. Supporting documentation for any claims, if applicable, will be furnished upon request.

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How Should You Spend Time As A CEO/Founder? Nov 01, 2023

Episode 62: Alex Lieberman (@businessbarista) chats with Sam Corcos, co-founder and CEO of Levels, a health tech company focused on metabolic health using continuous glucose optimizer. In this episode, they break down how CEOs and founders should be spending their time, maximizing their productivity and ensuring they are spending their time wisely and efficiently.

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Why Ron Shaich Gambled Everything for Panera Bread Oct 30, 2023

Episode 61: A guest Founder’s Journal by an industry veteran. Ron Shaich, founder and former CEO of Panera Bread, shares his early exposure to entrepreneurship and how a personal tragedy led to a personal philosophy that would eventually transform the fast-casual restaurant industry.

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Feeling Like a Ghost in My Own House Oct 27, 2023

Episode 60: Alex Lieberman (@businessbarista) shares how he feels like a stranger in his own home. Working in the offices of Morning Brew has made him come to the realization that he has FOMO from seeing the matured inner workings of a business he helped create. It’s a unique position of feeling on the outside of in.

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How Tyler Denk Took Beehiiv from 0 to $750,000/month in 2.5 Years Oct 25, 2023

Episode 59: Alex Lieberman (@businessbarista) chats with Tyler Denk, an old teammate from Morning Brew, about the building of Beehiiv. It’s a newsletter platform that boosts some of the top newsletters today, such as Arnold Schwarzenegger’s Arnold’s Pump Club to Mattew Berry’s Fantasy Life. In just 2 years, it’s already raised $16.7 million and is doing around $750K/mo in business.

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Why Storytelling is the Key to Your Pitch Oct 23, 2023

Episode 58: Alex Lieberman (@businessbarista) sits down with Robbie Crabtree (@RobbieCrab), ex-Lawyer, now Co-Founder of Potential AI, to talk about how narrative storytelling is a powerful but underutilized tool for startup founders when it comes to pitching to investors. Visualizing for investors the future of your business can be the key to raising capital.

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#FoundersJournal #Startups #Entrepreneur

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4 Reflections Bringing Me Closer to My North Star Oct 20, 2023

Episode 57: Alex Lieberman (@businessbarista) tries a true journal-style episode and reflects back on the latest milestones across his businesses. StoryArb is evolving quickly and is close to getting the product to V2. Alex is still in search of his North Star but is getting closer after speaking with his executive coach.

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What I Do When I’m Feeling Lost

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How To Remove Your Limiting Beliefs Oct 18, 2023

Episode 56: Alex Lieberman (@businessbarista) opens up about some limiting beliefs that he still deals with today. Even after successfully selling Morning Brew and starting his ghostwriting agency, StoryArb, there’s internal dialogue that thinks he’s not capable of achieving his goals. Entrepreneurs face this problem at almost every turn when they’re starting their business. Here are tips on how to remove those limits from your mind.

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How My Company Went From Zero to a $10 Million Run Rate Oct 16, 2023

Episode 55: Alex Lieberman (@businessbarista) chats with former podcast co-host Jesse Pujji to reflect on the growth of his business, Growth Assistant, how he came up with the idea, and how he was able to build it from ground zero.

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Why The Future of the Creator Economy is Bright Oct 13, 2023

Episode 54: Alex Lieberman (@businessbarista) sits down with Kajabi CEO Ahad Khan who runs an all-in-one commerce platform for knowledge content creators. In this conversation, they talk about the future of the creator economy, how Ahad built Kajabi, and why it’s most important in a post-pandemic economy.

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Why Entrepreneurs Should Embrace the Boring Oct 11, 2023

Episode 53: Alex Lieberman (@businessbarista) talks about why it’s good to embrace the boring parts of starting a business. Founders can get caught up in the notion that if they’re not doing anything exciting at all times, they’re failing. However, it some cases, refining your product or service might not be sexiest phase of your business but can be the most important in building the foundation.

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These 8 Business Ideas Were Pitched To Me. I Pick My Favorites. Oct 09, 2023

Episode 52: Alex Lieberman (@businessbarista) runs through 8 ideas to see if they merit becoming full-on sustainable businesses. From Blinkist for podcasts to an AI-assisted memoir writer, Alex walks through his thought process as if he were an investor and gives an honest rating.

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The Secret to Bootstrapping Your Business Oct 06, 2023

Episode 51: It’s Flashback Friday. Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji), former co-host of The Crazy Ones, talk about what bootstrapping a business really means. In this episode, Alex uses examples from his early days of Morning Brew to highlight the differences between bootstrapping a business vs. raising money through investors.

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How To Become a More Conscious Leader Oct 04, 2023

Episode 50: Are you a “below the line” or “above the line” leader? Don’t know the difference? Alex Lieberman (@businessbarista) shares examples of how to become a more self-aware leader, making sure your approach to problem-solving or disagreements is honest and open-minded. As leaders, it’s natural to have egos, but it often takes higher leadership abilities to set aside your ego for the greater good.

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The Difference Between a Logo and a Brand Oct 02, 2023

Episode 49: Establishing a logo can be a trap for many entrepreneurs and startups. Just because a business might have a distinct design or font that is recognizable, doesn’t mean it's a brand. Alex Lieberman (@businessbarista) goes into the biggest difference between a logo and a brand. A brand goes beyond the design or the look. It’s a status symbol or a culture. In this episode, you’ll learn how you can strive to become a brand, not just a logo.

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What I Do When I’m Feeling Lost Sep 29, 2023

Episode 48: Alex Lieberman (@businessbarista) is lost. This is something many entrepreneurs will cycle through over the course of their journey. It happens to the best of us. There is a belief that entrepreneurs have unshakable confidence to achieve success but the truth is that there will always be moments where purpose and direction isn’t clear. In this episode, Alex talks about some paths to take when feeling lost.

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The Biggest Issue with Product-Market Fit Sep 27, 2023

Episode 47: Alex Lieberman (@businessbarista) dives into one of the most pivotal stages for every entrepreneur: finding product-market fit. There are a lot of definitions on product-market fit and how to achieve it. In this episode, Alex unpacks widely accepted definitions coined by pioneering business leaders but also highlights key issues within those definitions, such as lack of measurability.

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How to Find the “Suck” in Businesses Sep 25, 2023

Episode 46: Ideas can come from anywhere but it doesn’t always mean it’ll be a good idea. Even the most savvy business minds believe they’re solving a problem that ultimately doesn’t lead to a sustained business. Alex Lieberman (@businessbarista) has a simple answer: find the suck. If you’re thinking of building a business, do your research, look into problems that people are consistently having, and see if there’s a business model that can be the solution to that problem.

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Why Personal Holding Companies are the Hottest Trend Sep 22, 2023

Episode 45: Alex Lieberman (@businessbarista) takes a look into what a personal holding company is, why it’s the hottest trend among entrepreneurs, and whether it’s the right move for you. While they may provide you the most freedom to invest and scale businesses that you really enjoy, it takes a certain personality type and understanding of the risk to achieve success.

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Why Coffee Chats Have Energized My Ideas Sep 20, 2023

Episode 44: Alex Lieberman (@businessbarista) does another temperature check to review and reflect the latest achievements, adversities, and ascertainments. He’s closing in on finding product market fit for Storyarb and a renewed appreciation for coffee chats – something that waned during the pandemic. Then lessons learned about battling boredom throughout the day. Finally, lessons from India’s startup culture and sophisticated payment system that is more advanced than the U.S.

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This Tragedy to Triumph Story is Why I’m an Entrepreneur Sep 18, 2023

Episode 43: Alex Lieberman (@businessbarista) shares a harrowing story from an entrepreneur that pierces through at the human level. Scott Weir, aka The Coda Guy, lost his home and job while he had a family. At the brink of despair, Scott became laser focused on securing financial security for this family so they would never have to worry about money again.

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8 Business Ideas I'm Bullish On

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Alex Lieberman (@businessbarista)

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8 Businesses I'm Bullish On Sep 15, 2023

Episode 42: Alex Lieberman (@businessbarista) shares 8 businesses that he’s bullish on. He breaks down the idea, the problem that needs solving, the business model, and why he’s bullish. If any of these ideas are interesting, Alex invites you to reach out to start the conversation and help build these ideas into a full company.

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

#FoundersJournal #Startups #Entrepreneur

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Why the Paradox of Success Still Haunts Me Sep 13, 2023

Episode 41: Alex Lieberman (@businessbarista) talks about the Paradox of Success, what it is, and why it’s important. It’s an issue that Alex, and many other successful entrepreneurs grapple with as they continue to find success. In the end, Alex shares his tips on how to stay grounded and avoid the paradox.

Timestamps:

(00:16): Intro

(03:21): My relationship with money

(07:01): The paradox of success

(10:45): How to stay grounded

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

Links:

#FoundersJournal #Startups #Entrepreneur

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An Investor’s Briefing Sep 12, 2023

Volatile markets and inflation are top of mind for investors. We kick off season 4 by exploring the current economic and financial landscape and the tools investors can use to navigate it.

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Where I Go For Startup Ideas Sep 11, 2023

Episode 40: Welcome to Edge City. Alex Lieberman (@businessbarista) reveals his process for generating startup ideas. It’s a combination of how many people will want your idea, basically how big the market is; and how badly people will want your idea, basically what is the demand. Using this framework will determine the viability of your product or service and gauge how you want to approach it. Alex gives an example of how he uses Edge City to come up with an idea for mental health

Timestamps:

(01:17): What is Edge City?

(03:04): The process for finding business ideas

(05:50): Paul Graham’s framework for startup ideas

(10:50): Enter Edge City

(13:40): Edge City for mental health

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

Links:

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/

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How Short Term Pain Can Bring Long Term Success Sep 08, 2023

Episode 39: No pain, no gain. What doesn’t kill you makes you stronger. Growth lies in discomfort. Pressure makes diamonds. You’ve probably heard these phrases multiple times. It’s supposed to capture the relationship between our immediate struggles with future success. Alex Lieberman (@businessbarista) talks about the psychological effects of pleasure & pain and why we make certain choices. Plus, tips on how to identify these moments to ensure you’re making the right decision for long-term pleasure.

Timestamps:

(00:40): Intro

(08:17): The science behind it

(11:23): How does pleasure & pain show up at work?

(13:56): Identify pleasure traps

(15:45): Managing short-term pains

(17:49): Expanding your manageable pains

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

Links:

The Paradox of Pleasure | Hidden Brain Media

#FoundersJournal #Startups #Entrepreneur

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5 Steps to Building a Better Internet Audience Sep 06, 2023

Episode 38: Building an audience or following on social media is no longer an influencer-exclusive goal. Entrepreneurs and business builders can leverage a large following to reap benefits to their business. Alex Lieberman (@businessbarista) breaks down 5 easy, doable steps to build a content strategy to build a better audience in today’s connected world.

Timestamps:

(00:18): Intro

(01:14): Why build an audience

(03:46): Define your goals

(05:56): Build your content pillars

(10:06): Picking your audience

(12:49): Choose your platform

(15:33): Content that sings

(16:04): 2 buckets for content

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

Links:

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/

Subscribe to Morning Brew!

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The Difference Between Demand and Product Market Fit Sep 04, 2023

Episode 37: Alex Lieberman (@businessbarista) shares 6 musings in the last week that have been the conversation of the Internet-sphere. Learn why demand does not equal product market fit, how we tend to overreact to every trending product, and why entrepreneurs are expected to move at break-neck speeds. In reality, every business is hard, make sure you have the right reference point when hiring, and why discipline is the most important quality to have.

Timestamps:

(01:37): Why demand doesn’t mean product market fit

(07:08): The age of overreaction

(09:47): Expectation of moving fast

(12:47): Every business is hard

(13:44): Having the right reference point

(18:36): It’s all about discipline

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/

Subscribe to Morning Brew!

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Why I Lost Motivation After Selling Morning Brew Sep 01, 2023

Episode 36: It’s time for another mailbag episode! Alex Lieberman (@businessbarista) answers some burning questions from our listeners. In this episode, Alex talks about how to balance your long-term brand with short-term profits, how to test a new business idea, why he chose to be a chairman vs. CEO, and ultimate goals and motivation.

Timestamps:

(02:08): How to balance brand building with profits

(09:05): How to test a new business idea?

(16:32): Why be chairman from day one of the new business?

(22:00): What’s your ultimate goal with Storyarb?

(24:34): Did your motivation change after selling Morning Brew?

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/

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Why All Entrepreneurs Are Contrarians w/ Codie Sanchez Aug 30, 2023

Episode 35: Codie Sanchez (@Codie_Sanchez) stops by to drop off gems about business building. As someone who’s used to going against the grain, she proudly wears the title of “unemployable,” in that she was meant to be an entrepreneur. Codie walkthrough 6 tips to help make the founder’s journey easier.

Timestamps:

(01:37): Contrarian thinking

(06:02): It gets lonely when building

(07:51): Check your bank account

(08:25): Waking up at 5AM

(09:52): Efficient days vs. effective days

(11:22): No is a full sentence

(14:04): Addressing the peanut gallery

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

Links:

Codie Sanchez

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Why Founders Should Choose Good Quests Aug 28, 2023

Episode 34: Alex Lieberman (@businessbarista) reviews the article “Choose Good Quests” and talks about 4 types of quests every entrepreneur will have to choose from. Knowing which quest you’re on can determine how much effort you should be placing on your current quest. Secondly, Alex reflects on his own journey and evaluates which quest he is undertaking. Which quest are you on?

Timestamps:

(00:15): Listener feedback

(02:39): The 4 types of quests

(06:35): Reflections on my quests

(10:48): Founders who are on good quests

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

Links:

Choose Good Quests - by Trae Stephens and Markie Wagner

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How Hoka Ran Away With The Competition Aug 25, 2023

Episode 33: Lace them up! Alex Lieberman (@businessbarista) dives into the meteoric rise of Hoka, the popular shoe brand that just crossed the $1 billion mark in revenue. Since the pandemic, it went from having less than 10% of Deckers’ (parent company) revenue to nearly 40%, and a stock that is up 375% over the last 5 years. Learn more about the history of this niche, French brand; and how you can apply it to your business.

Timestamps:

(01:15): History of Hoka

(04:35): Great product for big problem

(05:48): Obsessive focus on a core audience

(09:38): How did Hoka rise so quickly?

(12:58): The shift in marketing

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

Links:

Fly Human Fly | HOKA®

#FoundersJournal #Startups #Entrepreneur

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Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/

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3 Frameworks to Hiring Top Talent w/ Romeen Sheth Aug 23, 2023

Episode 32: Romeen Sheth (@RomeenSheth) steps in for a guest founder’s journal to share his 3 frameworks related to talent. These simple, but effective frameworks can help any founder hire the right talent to make their organization successful. Not a founder? This also benefits those who are looking for a career change or evaluation by knowing when it's time transition into a new role and how to approach it.

Timestamps:

(00:52): Intro

(01:58): Framework 1 - how to choose where to work

(05:28): Framework 2 - develop a personal working guide

(08:08): Framework 3 - how do you switch roles?

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

Links:

Romeen Sheth website

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/

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Inside the Mind of Elon Musk Aug 21, 2023

Episode 31: Alex Lieberman (@businessbarista) analyzes a viral tweet by a former director at Twitter where she talked about the moments leading up to Twitter’s sale to Elon Musk and what it was like working with him. While there are numerous articles and think pieces of Elon’s leadership, this gives an intimate look that is nuanced.

Timestamps:

(00:31): Who was Esther Crawford?

(01:50): “You can’t just be a builder, you have to be a politician”

(03:28): Waiting for Twitter to sell

(04:32): What it was like working with Elon

(06:55): The higher you climb, the lonelier it gets

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

Links:

Full Esther Crawford tweet

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Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/

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Why Vacationing Is Actually Good For Your Company Aug 18, 2023

Episode 30: Alex Lieberman (@businessbarista) has returned from his vacation in Africa. During his trip, he got to experience rich culture and world-class service. It was the break needed to acquire a new perspective on his company, Storyarb. While most shy away from spending time away from their business, a substantial vacation can reveal any holes or gaps in your processes, or validate the ones that are working. Next time you’re thinking about taking some time off, take it.

Timestamps:

(00:48): Reflections from Africa

(02:15): Breaking social media addiction

(05:38): Work like a lion, not a cow

(09:30): How traveling can help your business

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/

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Use This Playbook For BIG Disagreements At Work Aug 16, 2023

Episode 29: Disagreements and conflicts are bound to happen. They can either make you stronger as a team through resolution and understanding, or become detrimental that can hurt the business. Alex Lieberman (@businessbarista) shares this two-part playbook to handle big disagreements at work, making sure the conflicts you have among colleagues help strengthen your relationships, not break them.

Timestamps:

(00:24): Intro

(01:01): The 6 ground rules to a good disagreement

(04:52): The 6 steps disagreeing in the moment

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

Links:

https://twitter.com/MnkeDaniel/status/1683814657474134017?s=20

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/

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8 Biases That Cloud Decision-Making (and How to Manage Them) Aug 14, 2023

Episode 28: Alex Lieberman (@businessbarista) runs through 8 biases that affect all business leaders and decision-making. He ties real-life examples during the early days of Morning Brew to each bias and the reflections from those experiences. By acknowledging these potential blindspots, this will help prevent making poor decisions based on feeling and more on tangible evidence.

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

Links:

https://twitter.com/MnkeDaniel/status/1683814657474134017?s=20

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/

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How I Built The Hustle w/ Sam Parr Aug 11, 2023

Episode 27: In another edition of a guest entry for Founder’s Journal, Sam Parr (@thesamparr) shares the secrets of how he built The Hustle, a wildly popular newsletter covering business and tech that was acquired by Hubspot in 2021. In this episode, learn all the tools that will provide the necessary data to make informed decisions.

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

Links:

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/

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Episode Type (Full/Bonus/Trailer): Full

Episode Rating (Clean/Explicit/Unspecified): Clean [unless REALLLY not clean]

Season Number: 1

Ep Number (same as prev pubbed ep for Bonus/Trailer): 027

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How To Make The ‘Right’ Mistakes Aug 09, 2023

Episode 26: Mistakes happen. But it can be difficult knowing which mistake is the right one or the wrong one. Depending on the type of mistake, they can either help solidify a foundation for your business or create a structure of bad habits. Alex Lieberman (@businessbarista) talks about an employee’s first mistake and reflects on the mistakes he’s made over the past.

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#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/

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4 Characteristics Your Top Talent Should Have Aug 07, 2023

Episode 25: Alex Lieberman (@businessbarista) has hired the first employee for his business. It’s a pivotal moment and crucial time as it can set the tone for future success. If you’re trying to look beyond the resume, your top, early talent should have these 4 key characteristics: critical thinking, obsessive brain, self-awareness, and a force of nature.

Timestamps:

(00:57): Reflecting on how to hire

(02:01): The first employee resignation

(03:52): The interview process

(07:50): 4 characteristics of great talent

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/

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Do Bugs Get The Credit For Pokémon? Aug 04, 2023

Episode 24: Alex Lieberman (@businessbarista) does his temperature for the week where he shares what went well, what didn’t, and what he learned. Multimedia has grown tremendously at Morning Brew and Alex celebrates the big steps it’s taken. Social media is a constant distraction — that’s why Alex is hiring a productivity coach. Alex learns the origins of how the idea of Pokémon turned into a $100 billion business

Timestamps:

(01:21): Getting over the multimedia hump

(04:41): Hitting revenue target at Storyarb

(09:02): Social media distracts

(10:10): Pokemon’s origins

(12:16): The halo effect

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/

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Why Insecurities Can Make You a Better Founder Aug 02, 2023

Episode 23: Alex Lieberman (@businessbarista) has insecurities and he wants to share it with the world. Leaders are often perceived as being impervious to any shortcomings they may have in their business, personalities, or abilities. Here are the reasons why you should consider being more open about your insecurities.

Timestamps:

(01:14): Should you share your insecurities to investors?

(02:52): 4 skill sets of daring leadership

(05:09): My own insecurities

(08:10): Why share at all?

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

#FoundersJournal #Startups #Entrepreneur

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9 Steps To Elevate Your Inner Circle Jul 31, 2023

Episode 22: Often the most successful people have an inner circle that they trust and can turn to when they need support. Alex Lieberman (@businessbarista) shares this quick 9 step exercise to identify, audit, and elevate your inner circle to make sure you are surrounding yourself with the right people to enable your success.

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

#FoundersJournal #Startups #Entrepreneur

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How To Curate Content That Works For You Jul 28, 2023

Episode 21: Did you know that 90% of the world’s data was created in the last two years? There’s an abundance of content out there. Alex Lieberman (@businessbarista) shares his tips on how to cut through the noise and find content that interests you and helps your business.

Timestamps:

(00:26): The state of content on the Internet

(03:56): My curated list of content

(07:03): How to cut through the noise

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/

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How Bob Iger Deals With Tragedy Jul 26, 2023

Episode 20: Alex Lieberman (@businessbarista) shares his takeaways from Bob Iger’s memoir The Ride Of A Lifetime. Considered one of the most prominent CEOs of all-time, his journey is filled with peaks and valleys. While there are multiple lessons every entrepreneur can learn from in his memoir, this episode highlights the skill of compartmentalization for leaders during times of tragedy.

Timestamps:

(01:18): Intro

(02:11): Orlando shooting

(06:12): Learn to compartmentalize

(09:04): How to manage a business during grief

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/

Subscribe to Morning Brew!

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Instagram - https://www.instagram.com/morningbrew/

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Alex Lieberman (@businessbarista)

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Why Sales is the Apex Predator of Skills Jul 24, 2023

Episode 19: Alex Lieberman (@businessbarista) was never trained in sales, yet forced to become a salesperson through the journey of his business building. Why? Because it’s the skill that will ultimately grow your business. Here are 8 strategies that any person can use regardless of your sales level.

Timestamps:

(01:55): Tip #1 - Do your homework

(03:08): Tip #2 - Offense vs. defense

(04:07): Tip #3 - Use weaknesses to your advantage

(05:22): Tip #4 - Anticipate questions or concern

(07:02): Tip #5 - Treat customers as humans

(08:15): Tip #6 - Reflect back your understandings

(09:14): Tip #7 - Focus on strengths over competitors

(10:23): Tip #8 - Set clear expectations

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/

Subscribe to Morning Brew!

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Alex Lieberman (@businessbarista)

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What We Can Learn From Chess Grandmasters Jul 21, 2023

Episode 18: When it comes to an idea, we naturally try to identify the solution to any problems we inevitably encounter. In the world of Chess, amateur players tend to resort to this solution-centric thought process. However, grandmasters spend time falsifying their idea before they make their next move. This is called the falsification ratio. Alex Lieberman (@businessbarista) breaks down what the ratio is and how it can relate to the world of business, but also why it can be impractical in reality.

Timestamps:

(01:01): Intro

(01:30): The falsification ratio

(03:53): Why falsification ratio is harder than you think

Links:

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/

Subscribe to Morning Brew!

Sign up for free today: https://bit.ly/morningbrewyt

Follow The Brew!

Instagram - https://www.instagram.com/morningbrew/

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Alex Lieberman (@businessbarista)

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Why I Would Invest In These Startups Jul 19, 2023

Episode 17: Alex Lieberman (@businessbarista) runs through 10 startup ideas and determines why he would (or wouldn’t) take an investor meeting. These are real ideas that’s been pitched to him, and while some seem like viable businesses, he has to consider if they are solving a problem and have a substantial market. This is a great exercise to get into the minds of investors…it’s Startup Crossfit!

Timestamps:

(01:14): Idea #1 - 1 million kids climbing

(02:21): Idea #2 - Business coaching firm by vets

(06:25): Idea #3 - Catch up with friends app

(08:32): Idea #4 - Retro tech your digital playlist

(10:28): Idea #5 - Ice cream truck franchise

(12:57): Idea #6 - End of life planning platform

(13:29): Idea #7 - Tutoring marketplace

(14:46): Idea #8 - Liquid Death of conversation starters

(17:12): Idea #9 - Semi luxury bus company

(18:38): Idea #10 - Marketplace for semi-private student coaching

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/

Subscribe to Morning Brew!

Sign up for free today: https://bit.ly/morningbrewyt

Follow The Brew!

Instagram - https://www.instagram.com/morningbrew/

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Alex Lieberman (@businessbarista)

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Preparing for Acquisition w/ Our Future Jul 17, 2023

Episode 16: Michael Sikand (@michaelsikand) and Simran Sandhu (@_simmy_) share the story of how they started Our Future, the #1 source of business for GenZ. After building a massive following on TikTok and garnering millions of views on their short-form explainers, they were acquired by Morning Brew. But post-acquisition life only brought a new set of challenges. Learn about the considerations and consequences of selling your business from these young and talented entrepreneurs.

Timestamps:

(03:01): Intro

(09:58): Attracting investors

(13:55): Managing expectations

(17:32): Unlocking synergies with your new partner

Links:

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/

Subscribe to Morning Brew!

Sign up for free today: https://bit.ly/morningbrewyt

Follow The Brew!

Instagram - https://www.instagram.com/morningbrew/

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Alex Lieberman (@businessbarista)

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“How Soon Should You Have Investor Convos?” - Mailbag #1 Jul 14, 2023

Episode 15: It’s our first ever mailbag episode! Alex Lieberman (@businessbarista) answers questions that cover whether you should be worried about someone stealing your idea, what to do in the first 90 days of starting a business, how to leverage your network whether big or small, and knowing when to pivot.

Timestamps:

(01:01): Intro

(02:21): How quickly should you have investor convos?

(09:25): Do you have a playbook in your first 90 days?

(16:42): Can you build a business without a big network?

(20:35): What is your framework on when to pivot?

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/

Subscribe to Morning Brew!

Sign up for free today: https://bit.ly/morningbrewyt

Follow The Brew!

Instagram - https://www.instagram.com/morningbrew/

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Alex Lieberman (@businessbarista)

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How to Crush Onboarding for Employee #1 Jul 12, 2023

Episode 14: So you’ve just hired your first employee. You’re excited. It’s a big milestone for your business. Now what? Alex Lieberman (@businessbarista) shares his tips to making sure your first (and future) employee is bought-in from day one. He’ll be sharing how you can establish the “why” and solidifying the “how” in your onboarding process so that they can hit the ground running.

Timestamps:

(01:01): What’s wrong with onboarding today

(04:21): What does good onboarding look like

(06:15): Establishing the WHY

(07:52): Establishing the HOW

Links:

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/

Subscribe to Morning Brew!

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Follow The Brew!

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Alex Lieberman (@businessbarista)

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How to Create Your Perfect Customer Persona Jul 10, 2023

Episode 13: Alex Lieberman (@businessbarista) gives an update on his ghostwriting content agency business, Storyarb. Perhaps the biggest step in any business is hiring its first employee and Storyarb will have a new content strategist. The most important next step is onboarding – which is the stage that can set the standard for both the employee and company. Next, Alex shares some of the initial numbers of Storyarb to give you a clear picture of the progress he’s making.

Timestamps:

(01:30): The story behind Storyarb

(03:00): Numbers behind the business

(06:15): The biggest wins so far

(10:52): The biggest losses so far

(13:01): My top priorities at this stage

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/

Subscribe to Morning Brew!

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Follow The Brew!

Instagram - https://www.instagram.com/morningbrew/

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Alex Lieberman (@businessbarista)

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4 Takeaways from Threads Jul 07, 2023

Episode 12: Alex Lieberman (@businessbarista) breaks down the biggest news of the Internet: Threads. It’s been dubbed the “Twitter-killer”, but did you know Threads existed and failed the first time? Here are the 4 takeaways you can think about when you’re building your business.

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/

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Alex Lieberman (@businessbarista)

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4 Types of Advice You’ll Get in Your Career Jul 05, 2023

Episode 11: Alex Lieberman (@businessbarista) shares the inevitable throughout your career: getting advice. Whether you’re starting your journey or a seasoned veteran, you’ll likely be receiving advice from other professionals along your career path. And while seeking advice is generally a good thing, not all advice can be helpful. Here are the 4 types of advice you’ll get and how to identify them.

Timestamps:

(01:30): Advice coming in from everywhere

(03:11): Getting advice about Morning Brew

(08:06): Type 1 - Selfish, uninformed advice

(09:15): Type 2 - Selfish, informed advice

(10:04): Type 3 - Unselfish, uninformed advice

(10:46): Type 4 - Unselfish, informed advice

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/

Subscribe to Morning Brew!

Sign up for free today: https://bit.ly/morningbrewyt

Follow The Brew!

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Alex Lieberman (@businessbarista)

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Starting Small To Make Big Moves w/ Nick Huber Jul 03, 2023

Episode 10: It’s a Founder’s Journal takeover! Bolt Storage founder Nick Huber (@sweatystartup) talks about how he built his business and the biggest lessons to take home for entrepreneurs. The biggest mistake founders make is trying to do everything when they should be reframing their minds to trying to find people to do the necessary tasks for your business.

Timestamps:

(01:30): Intro

(04:01): Reframing your mind

(06:06): Take small steps

(09:15): Surround yourself with the right people

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

Links:

Business Brokerage - https://nickhuber.com/

Personal Brand - https://sweatystartup.com/

Self Storage - https://boltstorage.com/

Bold SEO - https://boldseo.com/

Insurance - https://titanrisk.com/

Recruiting - https://recruitjet.com/

Landing Page / Web Development - https://webrun.com/

Overseas Staffing - https://supportshepherd.com/

Debt and Equity - https://bluekeycapital.com/

Tax Credit - https://taxcredithunter.com/

Cost Segregation - https://recostseg.com/

Performance Marketing - https://adrhino.com/

Pest control - https://spidexx.com/

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/

Subscribe to Morning Brew!

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Alex Lieberman (@businessbarista)

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3 Lessons To Learn From Ryan Seacrest Jun 30, 2023

Episode 09: Ryan Seacrest has been named the new host of ‘Wheel of Fortune’. If you haven’t been paying attention, Ryan Seacrest is an example of the entrepreneur who stops at nothing to achieve success. Alex Lieberman (@businessbarista) shares 3 lessons founders can learn from his career, but also the costs it takes.

Timestamps:

(01:30): Ryan Seacrest’s career

(05:56): Lesson 1 - Focus on one thing

(08:33): Lesson 2 - Prepare for the trade-offs

(11:02): Lesson 3 - Be smart about diversifying

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/

Subscribe to Morning Brew!

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Alex Lieberman (@businessbarista)

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Episode Type (Full/Bonus/Trailer): Full

Episode Rating (Clean/Explicit/Unspecified): Clean [unless REALLLY not clean]

Season Number: 1

Ep Number (same as prev pubbed ep for Bonus/Trailer): 009

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5 Rules To Interviewing Jun 28, 2023

Episode 08: When you’re ready to hire an employee for your business, you might feel accomplished that you’ve reached the level to build a team. However, that means hiring the wrong person could potentially set your business back. Evaluating talent is one of the hardest functions of a business at every size. Alex Lieberman (@businessbarista) shares 5 little known tips to interviewing to find the right person for the job.

Timestamps:

(02:30): Rule #1 - send questions in advance

(03:56): Rule #2 - immediately reflect

(05:43): Rule #3 - record interviews

(06:59): Rule #4 - no JD, no interview process

(08:14): Rule #5 - prioritize 1099s over W-2s

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/

Subscribe to Morning Brew!

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Follow The Brew!

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Alex Lieberman (@businessbarista)

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Failure is Part of the Journey Jun 26, 2023

Episode 07: Clock it. It’s time to lay The Plunge to rest. Alex Lieberman (@businessbarista) closes the books on the backyard plunger game. Any entrepreneur knows, it’s not easy making the tough decision to end a business. You end up questioning your ability, your confidence, and your vision. But Alex is here to walk you through all of it and why it shouldn’t discourage you from your next venture.

Timestamps:

(01:54): When is it the right time to quit?

(05:20): Why didn’t The Plunge work

(09:52: What are the next moves?

(13:59): Lessons learned from this experience

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/

Subscribe to Morning Brew!

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Alex Lieberman (@businessbarista)

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European Wax Center…for Dogs Jun 23, 2023

Episode 06: Alex Lieberman (@businessbarista) shares a free business idea. Yes, that means it’s up for grabs for you to take it and make it your own. It’s a deep dive into European Wax Center. Chances are, you’ve passed by one as they have 850+ locations across the US. It’s quietly growing and a very successful chain, which means there’s an opportunity to take its business model and apply it to another service.

Timestamps:

(02:00): Free business idea

(03:30): A look at European Wax Center

(09:52): Biggest takeaways from EWC

(12:18): What didn’t go well this week

(14:16): 4 potential business ideas

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/

Subscribe to Morning Brew!

Sign up for free today: https://bit.ly/morningbrewyt

Follow The Brew!

Instagram - https://www.instagram.com/morningbrew/

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Alex Lieberman (@businessbarista)

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Why Successful Business Minds Have Paranoid Brains Jun 21, 2023

Episode 05: For this week’s temperature check, Alex Lieberman (@businessbarista) talks about how great business operators have to be incredibly disciplined in every aspect of their lives. Then, a realization where business minds have paranoid brains because they’re constantly analyzing for every potential crack or gap in their business. Lastly, what didn’t go well for the week. As Storyarb picks up, Alex has concerns about his ability to meet his obligations in his personal life.

Timestamps:

(01:57): A conversation with a disciplined entrepreneur

(04:40): Takeaways from lunch with my co-founder

(09:50): What golf can do for you

(12:18): What didn’t go well this week

(15:16): Biggest learnings this week

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/

Subscribe to Morning Brew!

Sign up for free today: https://bit.ly/morningbrewyt

Follow The Brew!

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Alex Lieberman (@businessbarista)

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Why ‘Standard Operating Procedures’ Suck Jun 19, 2023

Episode 04: Alex Lieberman (@businessbarista) is disgusted at the phrase “standard operating procedure”. Yet, for lack of a better phrase, SOP is crucial for documenting the necessary steps to completing a process or running a business. Let’s be real, creating SOPs can be tedious. Luckily, Alex has some tips and templates that can help you get started.

Links:

Timestamps:

(00:57): Don’t be the sole expert of your business

(04:05): A playbook for winning plays

(07:50): Resources

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/

Subscribe to Morning Brew!

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Follow The Brew!

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Alex Lieberman (@businessbarista)

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Be the Idiot in the Room Jun 16, 2023

Episode 03: Alex Lieberman (@businessbarista) admits he’s not the smartest person in the room…and that’s the point. This episode is about not being ashamed to raise your hand to say, “I don’t understand.” Because the truth is, there’s a high probability that someone else in the room doesn’t quite understand too.

Links:

Timestamps:

(00:56): It’s ok to raise your hand

(06:53): The irony of it all

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/

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Alex Lieberman (@businessbarista)

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Introducing Storyarb, My Content Agency + A Temperature Check Jun 14, 2023

Episode 02: Alex Lieberman (@businessbarista) announces the name of his content agency business, Storyarb. While sharing updates on the new startup, he admits his latest troubles being distracted by social media. Then he talks about a pivot for The Plunge that should save the business.

Timestamps:

(01:17): What’s feeling good this week

(06:24): What’s not feeling so good

(09:03): Plunge pivot

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/

Subscribe to Morning Brew!

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Follow The Brew!

Instagram - https://www.instagram.com/morningbrew/

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Alex Lieberman (@businessbarista)

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10 VALUABLE Lessons from a Successful Show Jun 12, 2023

Episode 01: Have you heard about the Morning Brew Daily? It’s like the living, breathing version of the newsletter. Alex Lieberman (@businessbarista) analyzes why the show has been successful and breaks down lessons any business-builder or content-creator can take home.

Link:

Listen to the Morning Brew Daily podcast here

Timestamps:

(03:36): Lesson 1 - Chemistry is everything

(04:13): Lesson 2 - Only change one variable when moving audience

(05:18): Lesson 3 - Build product as if you have no distribution

(06:13): Lesson 4 - Customize content for every platform

(07:30): Lesson 5 - Daily, timely content is a blessing and a curse

(08:44): Lesson 6 - Come for the content, stay for the characters

(10:36): Lesson 7 - Shows can serve many purposes

(11:54): Lesson 8 - Growth is linear, maybe exponential

(13:42): Lesson 9 - Find content-market fit

(14:55): Lesson 10 - Show how much you care

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@FoundersJournal/

Subscribe to Morning Brew!

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Alex Lieberman (@businessbarista)

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Founder’s Journal is Back Jun 09, 2023

Alex Lieberman (@businessbarista) has a special announcement: Founder’s Journal is back. If you’re a long-time listener, you’ll know FJ is one of Alex’s earlier shows that served as an audio journal during his time as CEO of Morning Brew. Now, in this returned version, Alex has a new sense of identity and purpose, ready to share a plethora of perspectives to share for founders. We're back, yall.

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

Watch Founder’s Journal here: https://www.youtube.com/@TheCrazyOnesPod

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Hiring a CEO is All About Timing Jun 08, 2023

Alex Lieberman (@businessbarista) walks through his thought process of hiring a CEO for his content agency business. The issue is, is it too early to bring on a CEO? Hiring a CEO early on gives the opportunity to shape the mission and vision of the business. But hiring a CEO before product-market fit can put the business in a precarious situation.

Send us an email and let us know what you think of the idea! foundersjournal@morningbrew.com

#FoundersJournal #Startups #Entrepreneur

Listen to Founder’s Journal here: https://link.chtbl.com/OV4W93_W

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Alex Lieberman (@businessbarista)

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3 Strategies for Choosing the Right Co-Founder Jun 06, 2023

Episode 56: Alex Lieberman (@businessbarista) talks about how to pick the right co-founder for your business. Do you really need one? How should the equity be split? How do you know you’ve found the right one? These are questions that so many founders encounter through the course of their business. We’ve got the answers for you here.

Links:

Timestamps:

(01:59): Intro

(03:36): Meeting Austin, future co-founder

(07:36): There were 4 co-founders in the beginning

(10:18): The best scenario to have

#FoundersJournal #Startups #Entrepreneur

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The Fallacy of Corporate Stability Jun 01, 2023

Episode 55: Alex Lieberman (@businessbarista) talks about the mirage of corporate stability. Something he experienced during his time at Morgan Stanley, which he thought was a dream job. It turns out that job security isn’t that secure when your company goes through layoffs. Having a corporate job isn’t bad, but it should be noted that loyalty to a company is often a one-way street.

Send us an email and let us know what you think of the idea! thecrazyones@morningbrew.com

#TheCrazyOnes #Startups #Entrepreneur

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I Started Another Business. It Was By Accident. May 30, 2023

Episode 54: Alex Lieberman (@businessbarista) gives the latest update on his content agency that started with a tweet that resonated with so many founders. As the business is in its infancy, he shares his top priorities at this stage, taking lessons he’s learned from Morning Brew and other ventures. If you’re in the early stages of your startup, this is for you.

Links:

Alex's first content agency tweet

Timestamps:

(00:45): Intro

(06:09): Priority #1 - Create scalability

(08:03): Priority #2 - Build a team of ghost writers

(08:33): Priority #3 - Find a CEO

(10:30): Biggest hurdles

#TheCrazyOnes #Startups #Entrepreneur

Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W

Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod

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Alex Lieberman (@businessbarista)

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Learn more about Shopify here: shopify.com/crazyones

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Learn more about Think! here: https://strongerthanyouthink.info/thecrazyones

Learn more about Mercury here: https://mercury.com/

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What is Measured Discomfort and Why Founders Need It May 25, 2023

Episode 53: Alex Lieberman (@businessbarista) talks about being uncomfortable with being comfortable. Yup, that’s right. Sometimes being too comfortable can mean being complacent. Taking risks and stepping outside of your comfort zone can be scary but calculated discomfort can turn into fruitful opportunities and areas of growth. Founders, it’s time you seek measured discomfort.

Timestamps:

(00:49): Intro

(04:53): What is measured discomfort?

Links:

Alex Lieberman on LinkedIn: Found this puppy in my closet yesterday. It was my employee badge from… | 42 comments

Send us an email and let us know what you think of the idea! thecrazyones@morningbrew.com

#TheCrazyOnes #Startups #Entrepreneur

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Building Technology With Infinite Scale May 23, 2023

Episode 52: Alex Lieberman (@businessbarista) chats with Brett Adcock (@adcock_brett), founder of Vettery, Archer, and Figure. Figure is a cutting edge AI robotics company developing a general purpose humanoid robot to provide labor for undesirable and unsafe jobs. From the successes of his former businesses, Brett continues his entrepreneurial venture towards fixing the human labor shortage. There are many assumptions about AI robotics and Brett disspells some of them, namely, general purpose robots may be closer than we think.

Links:

Learn more about Figure

Timestamps:

(00:44): Intro

(08:01): Vettery, first startup

(09:37): Origins of Archer

(14:52): The process of selling a business

(25:25): The founding of Figure

(30:52): Making humanoid robotics possible

(39:00): A culture built around the mission

#TheCrazyOnes #Startups #Entrepreneur

Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W

Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod

Subscribe to Morning Brew!

Sign up for free today: https://bit.ly/morningbrewyt

Follow The Brew!

Instagram - https://www.instagram.com/morningbrew/

Twitter - https://twitter.com/MorningBrew

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Follow Our Hosts!

Alex Lieberman (@businessbarista)

Jesse Pujji (@jspujji)

Learn more about Shopify here: shopify.com/crazyones

Learn more about Validated here: http://bit.ly/ValidatedPodcast

Learn more about Think! here: https://strongerthanyouthink.info/thecrazyones

Learn more about Mercury here: https://mercury.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

“Build An Elite Navy Seals of Business” - Lessons from Airbnb’s Founder May 18, 2023

Episode 51: Alex Lieberman (@businessbarista) shares his 9 lessons from Airbnb CEO Brian Chesky. From its scrappy start to its forced restructuring from the pandemic, these are lessons you can use to build your own empire.

Timestamps:

(01:11): Lesson 1 - Stay alive

(03:14): Lesson 2 - Stay obsessed with the customer

(05:59): Lesson 3 - Org design is a must

(09:32): Lesson 4 - Create an elite culture

(10:42): Lesson 5 - Intuition is an art

(12:50): Lesson 6 - 3 roles within a product

(14:16): Lesson 7 - Constraints are a great thing

(15:32): Lesson 8 - Be open to AI

(17:22): Lesson 9 - Adopt a hybrid work environment

Links:

Airbnb CEO Brian Chesky on early rejection, customer focus & AI’s future in hospitality | E1735

Send us an email and let us know what you think of the idea! thecrazyones@morningbrew.com

#TheCrazyOnes #Startups #Entrepreneur

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How Founders Should Be Integrating AI To Their Business May 16, 2023

Episode 50: Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are in-studio for the first time ever! They riff on the hottest topic in business today: generative AI. They imagine how it could be integrated into different businesses and how it could be as common as electricity or the internet. Then, Jesse shares his process of how he started his latest venture of a school for growth marketing.

Send us an email and let us know what you think of the idea! thecrazyones@morningbrew.com

Links:

Using AI for a Keto diet

Timestamps:

(01:48): Intro

(04:54): Thoughts on AI and is it truly novel

(11:24): Potential AI solutions in business

(20:23): How to monetize AI integrations

(26:55): Could AI help Alex and Jesse’s existing businesses?

(35:32): How Jesse validated his new venture

(46:27): Startup AMA

#TheCrazyOnes #Startups #Entrepreneur

Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W

Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod

Subscribe to Morning Brew!

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Alex Lieberman (@businessbarista)

Jesse Pujji (@jspujji)

Learn more about Shopify here: shopify.com/crazyones

Learn more about Validated here: http://bit.ly/ValidatedPodcast

Learn more about Think! here: https://strongerthanyouthink.info/thecrazyones

Learn more about Mercury here: https://mercury.com/

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Why The Grass Isn’t Always Greener May 11, 2023

Episode 49: Alex Lieberman (@businessbarista) opens up about his innate need to compare himself to other founders, namely his co-founder at Morning Brew. The lesson here is realizing that the grass isn’t always greener on the other side and that we are often comparing ourselves to the best version of others, but not seeing the lowlights that go unseen.

Links:

Accessing your ‘Zone of Genius’ episode

Send us an email and let us know what you think of the idea! thecrazyones@morningbrew.com

#TheCrazyOnes #Startups #Entrepreneur

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Is it Time To Pivot ‘The Plunge’? May 09, 2023

Episode 48: Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) discuss if it’s too early to pivot on The Plunge after realizing the game might be too difficult for people. Alex thinks about whether he should double-down or bail on his backyard game venture. Then Jesse questions how much entrepreneurs should sacrifice their vision vs. being true to themselves, even in the face of doubt. Plus, Startup AMA: How to give feedback to your boss.

Send us an email and let us know what you think of the idea! thecrazyones@morningbrew.com

Links:

Accessing your ‘Zone of Genius’ episode

Timestamps:

(00:53): Intro

(02:08): Establishing company policies

(09:05): Pivoting The Plunge

(23:55): Content agency update

(34:28): Sacrifice vs. staying true to yourself

(41:54): Startup AMA

#TheCrazyOnes #Startups #Entrepreneur

Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W

Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod

Subscribe to Morning Brew!

Sign up for free today: https://bit.ly/morningbrewyt

Follow The Brew!

Instagram - https://www.instagram.com/morningbrew/

Twitter - https://twitter.com/MorningBrew

Tik Tok - https://www.tiktok.com/@morningbrew

Follow Our Hosts!

Alex Lieberman (@businessbarista)

Jesse Pujji (@jspujji)

Learn more about Validated here: http://bit.ly/ValidatedPodcast

Learn more about Think! here: https://strongerthanyouthink.info/thecrazyones

Learn more about Mercury here: https://mercury.com/

Learn more about your ad choices. Visit megaphone.fm/adchoices

How To Access Your Zone of Genius May 04, 2023

Episode 47: Alex Lieberman (@businessbarista) shares top tips to tap into your Zone of Genius. Sourced from Matt Mochary’s The Great CEO Within: The Tactical Guide to Company Building and Gay Hendrick’s The Big Leap: Conquer Your Hidden Fear and Take Life to the Next Level, discovering your zone of genius means evaluating your talents, skills, and your strengths. Then, perform an energy audit. Find out tasks that either give you energy or drain your energy. Following these tactics will help you find what you should be spending your energy and time on.

4 Zones:

#1 - Incompetence

#2 - Competence

#3 - Excellence

#4 - Genius

Links:

Listen to the full episode with Matt Mochary & Alexis d'Amecourt here.

Send us an email and let us know what you think of the idea! thecrazyones@morningbrew.com

#TheCrazyOnes #Startups #Entrepreneur

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Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod

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Are Your Goals Motivated by Joy or by Fear? May 02, 2023

Episode 46: Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) chat with Matt Mochary and Alexis d’Amecourt about motivation that is fear-based vs. joy-based, and how it can greatly affect your decision-making abilities. Then, an on-the-spot coaching session on Alex to determine what’s keeping him from success for The Plunge.

Send us an email and let us know what you think of the idea! thecrazyones@morningbrew.com

Links:

The Mochary Method

Timestamps:

(00:20): Intro

(04:02): How the Mochary Method started

(09:34): Joy based vs. fear based motivation

(17:17): Live coaching session

#TheCrazyOnes #Startups #Entrepreneur

Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W

Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod

Subscribe to Morning Brew!

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Follow The Brew!

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Alex Lieberman (@businessbarista)

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Learn more about ADP here: https://adp.com/thecrazyones

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Learn more about Mercury here: https://mercury.com/

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I Suck at Delegating. My 2 Ways to Get Better at it. Apr 27, 2023

Episode 45: Alex Lieberman (@businessbarista) admits he sucks at delegating but that doesn’t mean you should too. This Founder’s Journal is all about knowing when and how to delegate. It’s essential to every business leader because even if we want to do it all, trying to do it all could mean getting nowhere fast. Try these 2 tools to help you organize your tasks and delegation.

Six levels of delegation:

#1 - Order Taking

#2 - Investigating

#3 - Advising

#4 - Supervised Autonomy

#5 - Rule-based Autonomy

#6 - Full Autonomy

Links:

Send us an email and let us know what you think of the idea! thecrazyones@morningbrew.com

#TheCrazyOnes #Startups #Entrepreneur

Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W

Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod

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Gaining 150k Followers From One Video + Jesse Reveals His New Business Apr 25, 2023

Episode 44: Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) get into the grind of creating content for their businesses and how much effort and consistency it really takes to generate followers and views. From one 60-Second Startup video, Alex amassed 150k followers. Then, Jesse reveals details of his new business venture where they talk about balancing multiple businesses as a serial entrepreneur.

Send us an email and let us know what you think of the idea! thecrazyones@morningbrew.com

Links:

Alex’s Weekly 1:1 Meeting Notes

#TheCrazyOnes #Startups #Entrepreneur

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Listen to Fixable, a new show from the TED Audio Collective

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6 Rules Of Constructive Feedback Apr 20, 2023

Episode 43: Giving feedback is crucial for every leader. But more often than not, feedback can be perceived as harsh criticism which can be detrimental to your business. Alex Lieberman (@businessbarista) shares with you 6 rules to giving constructive feedback that can be the keys to success to your team.

#1 - Ask a lot of questions

#2 - Come with a solution to every problem

#3 - Show you care about the person and their goals

#4 - Feedback giving is a two-way street

#5 - Speak their language

#6 - Avoid compliment sandwiches

Send us an email and let us know what you think of the idea! thecrazyones@morningbrew.com

#TheCrazyOnes #Startups #Entrepreneur

Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W

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How 2 Personal Losses Led To Building The #1 Faith-Based Media Company Apr 18, 2023

Episode 42: Alex Lieberman (@businessbarista) talks with Steve Gatena, founder of Pray.com – the #1 app for daily prayer and faith-based content. Steve shares his early dreams of playing professional football, only to be derailed by injuries. In a pivotal moment, he found his way into the niche aerial stock footage business where he would meet his mentor, Alan Purwin. At the peak of their success, Alan tragically died in a helicopter accident. Steve, again, was forced to pivot, eventually solace through faith-based content.

Send us an email and let us know what you think of the idea! thecrazyones@morningbrew.com

#TheCrazyOnes #Startups #Entrepreneur

Listen to The Crazy Ones here: https://link.chtbl.com/OV4W93_W

Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod

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Alex Lieberman (@businessbarista)

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Listen to Fixable, a new show from the TED Audio Collective

Learn more about ADP here: https://adp.com/thecrazyones

Learn more about Mailchimp here: https://mailchimp.com/guesswork/

Disclaimer - Mailchimp sponsored this segment of the podcast. Mailchimp is not affiliated with any other products, brands or companies featured or mentioned in this podcast.

Learn more about your ad choices. Visit megaphone.fm/adchoices

4 Ways To Handle Someone Sh*tting On Your Idea Apr 13, 2023

Episode 41: Every now and then you’ll get feedback from someone who thinks your business idea is a waste of time. What should you do? Alex Lieberman (@businessbarista) shares what to do when others try to discourage you from pursuing your dreams.

#1 - Acknowledge Your Emotions

#2 - Find The Silver Lining

#3 - Help Them Help You

#4 - Use It As Healthy Motivation

Send us an email and let us know what you think of the idea! thecrazyones@morningbrew.com

#TheCrazyOnes #Startups #Entrepreneur

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The Shameless Entrepreneur, Shoptalk 2023, When To Delegate Apr 11, 2023

Episode 40: Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) take an introspective look at how they manage the anxiety of starting a business, taking big swings, bold leadership, when to delegate, and when is it too late to start a business.

Send us an email and let us know what you think of the idea! thecrazyones@morningbrew.com

#TheCrazyOnes #Startups #Entrepreneur

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Disclaimer - Mailchimp sponsored this segment of the podcast. Mailchimp is not affiliated with any other products, brands or companies featured or mentioned in this podcast.

Learn more about your ad choices. Visit megaphone.fm/adchoices

8 Lessons To Build Your Executive Team Apr 06, 2023

Episode 39: If you’ve gotten to the stage where you can hire executive leaders on your team, hiring the right people can make or break your business. Alex Lieberman (@businessbarista) shares his 8 lessons over 8 years to help you build your senior leadership team.

Lesson 1: Know The Game You’re Playing

Lesson 2: Focus On Their Words, Not Delivery

Lesson 3: Be Open-Minded, Be Humble

Lesson 4: Senior People Are Multipliers & Divisors

Lesson 5: Senior Leaders Are Costly

Lesson 6: Trust Is Earned, Not Assumed

Lesson 7: Make The Interview As Real As Possible

Lesson 8: References Should Be Valued

Send us an email and let us know what you think of the idea! thecrazyones@morningbrew.com

#TheCrazyOnes #Startups #Entrepreneur

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How This Founder Wants to Reward You for Paying Rent Apr 04, 2023

Episode 38: Alex Lieberman (@businessbarista) chats with Ankur Jain, Founder and CEO of Bilt Rewards, a loyalty program that helps you earn points on rent. They discuss Ankur’s early upbringing, catching the entrepreneurial bug, and how he applied the airline loyalty program to the rental market. Startup AMA: As a non-technical founder of a software company, how do I remove my blind spots and hire the right technical people?

Send us an email and let us know what you think of the idea! thecrazyones@morningbrew.com

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This Content Agency Will Change The Game for Founders Mar 30, 2023

Episode 37: Founders, what if you could hire an agency that could write text-based content for your business? While there are plenty of services that help you with short-form videos, which is also important, text-based platforms get overlooked. Founders can spend vast amounts of time writing up content on their LinkedIn or Twitter. Alex Lieberman (@businessbarista) pitches a content agency idea that specializes in text-based platforms to give you back hours and hours of your time.

Send us an email and let us know what you think of the idea! thecrazyones@morningbrew.com

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How To Die…With Zero Mar 29, 2023

Episode 36: Alex Lieberman (@businessbarista) brings you a special Wednesday edition of Founder’s Journal to share lessons from Bill Perkins’ Die With Zero. It’s a playbook on how to live life by maximizing enjoyment vs. maximizing wealth. Entrepreneurs can get caught up with racking up as many dollars as they possibly can but miss out on investing in experiential moments that can pay dividends over time. Here are the biggest lessons:

Life is not a game of space invaders
Experiences are investments like stock
There’s a huge cost to having money left over
The human brain is irrational about death
You should save less, especially when you’re young
Die with zero doesn’t mean you don’t care about kids or charity
The optimal time to extract enjoyment is ages 26-35
Health is the #1 factor affecting lifetime fulfillment
You should find more and more ways to exchange $ for free time
There’s 2 common regrets people have on their deathbed
Use time buckets

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The Business Behind Conferences + Embracing Confrontation Mar 28, 2023

Episode 35: Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) look at the people behind some of the biggest business conferences today. If Alex and Jesse could start their own conference, what kind would it be and how would they start it. Also, should you avoid or embrace confrontation? Alex and Jesse discuss why confrontation can be beneficial even if it's uncomfortable.

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The Art of Scrappiness Mar 23, 2023

Episode 34: Are you spending too much time on things that aren’t really growing your business? Alex Lieberman (@businessbarista) shares his take on the pros and cons of being a scrappy entrepreneur. Some of the common pitfalls every entrepreneur faces are often areas they think are important. Knowing when and how to spend your resources wisely can ensure you’re spending precious time in high leverage areas.

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Rolex Is A Nonprofit + When To Disrupt Your Own Business Mar 21, 2023

Episode 33: Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) do another round of High, Low, Buffalo to catch up. Jesse shares how he’s been able to disrupt his meetings at Kahani to make them much more efficient and effective. Alex talks about his experience purchasing a Rolex watch, which leads him to go down the rabbit hole of the history behind Rolex and how they’ve become a timeless luxury brand.

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How To Get Your Initial Customers Mar 16, 2023

Episode 32 Founder’s Journal: Alex Lieberman (@businessbarista) shares his experience and tips on how to acquire your first group of customers, whether that be 100 or 1000. First, he talks about the early stages of Morning Brew, going from classroom to classroom to sign people up for the newsletter. This approach is known as the hub & spoke model which he plans on using for The Plunge. Then, he’ll talk about Lenny Rachitsky’s essay that dives into 7 successful ways to obtain early customers.

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Silicon Valley Bank: What Happened and Why Mar 13, 2023

Episode 31: (Recorded 03/10/23) Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) react and unpack the news about Silicon Valley Bank and its collapse. Jesse goes into where banks fit in the entire financial ecosystem and how they relate to startups. Then, they go into some of the early lessons learned that could apply to business leaders.

#TheCrazyOnes #Startups #Entrepreneur

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How to Not F*ck Up Your Meetings Mar 09, 2023

Episode 30: Let’s face it…most meetings suck. Even when they’re set up with all the best intentions, they often end up being a waste of everyone’s time. So what can be done? Alex Lieberman (@businessbarista) has 7 important lessons to keep your meetings under control. By incorporating these lessons, you’ll know when a meeting is needed or not (Hint: most of the time, it’s not).

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The Story of Sam Zemurray is Bananas Mar 07, 2023

Episode 29: In this episode, Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) catch up to talk about Jesse’s tips on unplugging when going on vacation. Then, the guys get into the incredible story of Sam Zemurray, the billionaire that built his fortunes in the banana business. Lastly, Alex and Jesse analyze Doola, a startup that aims to streamline the legal formation of companies.

Links:

Super Heroes Go In For The Plunge

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Venture Studios 101 w/ Jesse Pujji Mar 02, 2023

Episode 28: In this episode, Jesse Pujji (@jspujji) breaks down what a venture studio is, the pros & cons of a venture studio, and examples of successful studios that could be your source of inspiration. Then, Jesse shares what the future could look like for his very own venture studio, Gateway X.

#TheCrazyOnes #Startups #Entrepreneur

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How a 26-Year Old With Autism Built a $10 Million Samurai Sword Business Feb 28, 2023

Episode 27: In this episode, Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are sitting down with Isaac Medeiros. He’s the founder of MiniKatana, a product company that is wildly successful because of its…content? That’s right. MiniKatana goes beyond building products. In fact, they see themselves as a media company that creates viral videos attracting 300M views a month. Isaac shares his journey of finally starting a successful business after 7 failed attempts.

Links:

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How To Deal With Imposter Syndrome Feb 23, 2023

Episode 26: It’s ok, you’re not alone. Today, Alex (@businessbarista) tackles the phenomenon that affects even the most prominent leaders today: imposter syndrome. Whether you’re an executive of a multinational corporation or small business owner, we’ve all dealt with it. Alex is here to share his thoughts on how he’s been able to manage the self-doubt that can creep up from imposter syndrome. Listen to this episode if you’re needing some help getting through those mental blocks.

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Takeaways from Rihanna’s Career & How to Test Your Business Ideas Feb 21, 2023

Episode 25: Today, hosts Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are discussing how Rihanna built her businesses. From convincing Jay-Z to being a multi-platinum artist to establishing her fashion brand, Fenty Beauty, Rihanna has grown to be one of the most iconic figures today. Then, Jesse and Alex get into how to validate your business ideas, sharing insights and methods to ensure entrepreneurs properly test their idea to gauge if there’s a demand.

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My 7 Biggest Lessons From Launching GrowthAssistant Feb 16, 2023

Episode 24: In this episode of The Crazy Ones, host Jesse Pujji (@jspujji) is sharing his seven biggest takeaways from launching GrowthAssistant, which celebrated its 2-year anniversary on February 10th. Listen to hear Jesse share some really sage advice on what to keep in mind when starting a new business.

#TheCrazyOnes #Startups #Entrepreneur

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The Story of Richard Branson & How to Find Product-Market Fit Feb 14, 2023

Episode 23: Today, hosts Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are discussing product-market fit: how to find it, what to do when you don’t have it, and just how much you should actually worry about it. Then, Jesse and Alex jump into a discussion about billionaire Sir Richard Branson and his illustrious entrepreneurial career, his approach to starting new businesses that has made him so successful, and what we entrepreneurs can learn from his story.

#TheCrazyOnes #Startups #Entrepreneur

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(00:57) - Intro

(04:55) - The Rundown

(05:29) - Finding product-market fit

(16:00) - How Jesse re-directed his approach after Kahani didn’t have clear product-market fit

(22:57) - How Jesse approaches the problem when you don’t have a perfect market or economy for launching your product

(28:50) - Why Jesse thinks no one should overly concern themselves with product-market fit

(32:28) - Key tips for finding product-market fit

(33:45) - The Richard Branson story

(44:22) - How Richard Branson thinks about starting new businesses, and his holding company

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How to Crush Investor Updates Feb 09, 2023

Episode 22: In this episode of The Crazy Ones, host Alex Lieberman (@businessbarista) is walking you through why, when, and how to craft the perfect investor update, complete with advice from some very experienced investors.

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How One Author Raised $41M on Kickstarter Feb 07, 2023

Episode 21: Today, hosts Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are getting into all things crowdfunding. Alex has decided to create a Kickstarter campaign for his new business, The Plunge, and is learning a lot in the process—from the secrets behind the most successful Kickstarter campaigns in history, to knowing how and when to pursue crowdfunding. Listen to hear Alex share what he’s learned about crowdfunding, and Jesse’s opinions on Alex’s approach to launching The Plunge.

#TheCrazyOnes #Startups #Entrepreneur #Kickstarter

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How to Build Your Second Brain (BONUS EPISODE) Feb 02, 2023

Episode 20: In this special bonus episode of The Crazy Ones, host Alex Lieberman (@businessbarista) is telling you everything you need to know about personal knowledge management. That’s right, Alex is breaking down and summarizing what he’s learned in a recent course he took called Building a Second Brain, all about knowledge management and how to make the most effective use of the information you consume.

#TheCrazyOnes #Startups #Entrepreneur

Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod

(00:00) - Intro

(01:18) - Episode rundown

(01:36) - What Personal Knowledge Management is

(03:35) - Why it’s worth considering creating a Personal Knowledge Management system

(05:42) - The essential building block of building a second brain: CODE

(07:28) - How Alex is applying CODE to the launch of his backyard game, The Plunge

(10:35) - Explaining the organizational strategy of PARA

(18:56) - Why it’s worth building a second brain

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Exclusive: Selling My Company & Making Life-Changing Money Jan 31, 2023

Episode 19: Today, hosts Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are breaking down the recent sale of Jesse’s first business, Ampush. From building the company in the early days, to making the decision to sell, to the actual negotiations and the emotional aftermath, Jesse and Alex dig into all of it.

#TheCrazyOnes #Startups #Entrepreneur

Watch The Crazy Ones here: https://www.youtube.com/@TheCrazyOnesPod

(00:46) - Intro

(04:50) - How Tinuity came to acquire Jesse’s company, Ampush

(07:20) - The creation and growth of Ampush

(18:43) - The first time Ampush tried to sell

(24:35) - What led Jesse to transition out as Ampush’s CEO

(30:04) - What drove the more recent decision to sell Ampush

(32:41) - What the process of selling Ampush looked like

(43:44) - What Jesse prioritized when negotiating the sale of Ampush

(49:53) - The emotional experience of selling Ampush

(1:02:25) - The importance of having a supportive partner in the entrepreneurial journey

(1:06:05) - Why the sale has made Jesse feel successful

(1:08:03) - How Jesse thinks about raising his kids now that he’s reached a certain level of success

(1:10:51) - What’s next for Jesse

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How to Run a Great Off-Site (BONUS EPISODE) Jan 26, 2023

Episode 18: Today, host Jesse Pujji (@jspujji) is bringing you a special bonus episode addressing a frequently asked question—how do you run a great team off-site? Listen to hear Jesse break down the fundamentals of running an impactful off-site with your team—from effective preparation, to what types of strategy sessions to hold, to the best team-bonding exercises.

(00:00) - Intro

(00:29) - Why you run an off-site

(01:24) - How to run an effective strategic off-site

(05:14) - What makes for a great off-site beyond strategy

(6:00) - Bonding games and exercises

(07:11) - Important things to keep in mind when preparing for your off-site

#TheCrazyOnes #Startups #Entrepreneur

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Jonathan Swanson on Building a Unicorn and Delegating 90% of Your Life Jan 24, 2023

Episode 17: Today, hosts Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are joined by fellow startup entrepreneur Jonathan Swanson. Jonathan is the co-founder and chairman of Thumbtack—a massive technology leader building the modern home management platform. In this episode, Jonathan tells Alex and Jesse all about how he and his co-founders came up with the idea for Thumbtack, the turning points and oh-sh*t moments of growing the business, and his genius delegation tactics that save him hundreds of hours over the course of a year.

Time Mapping:

(00:50) - Intro

(01:51) - Start of Jonathan Swanson interview

(04:04) - What keeps Jonathan motivated, even after all of his career success

(05:21) - Jonathan Swanson’s upbringing and background

(06:20) - Why Jonathan decided to pursue entrepreneurship

(09:23) - The early days of starting Thumbtack

(15:48) - The moment that changed everything for Thumbtack

(17:09) - How Jonathan navigates his co-founder relationship

(22:00) - The event that almost killed Thumbtack

(27:00) - The overseas employee that changed Jonathan’s trajectory

(30:20) - Jonathan’s career path after Thumbtack

(33:40) - Jonathan’s tips for how to delegate as a leader

(41:21) - Jonathan’s other businesses

(45:00) - How Jonathan hacks his personal life

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How an Entrepreneur Turns Self-Hate into Love Jan 17, 2023

Episode 16: Today, hosts Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) discuss some of the highly self-critical beliefs Alex has been reflecting on as a founder, and how he’s learned to reframe them for himself.

#TheCrazyOnes #Startups #Entrepreneur

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Alex’s tweet on 8 self-hating beliefs

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Our 2023 Predictions, from AI to the Creator Economy Jan 10, 2023

Episode 15: Today, hosts Alex Lieberman (@businessbarista) and Jesse Pujji (@jspujji) are talking about their predictions in the business world for 2023—from generative AI, to content creation, what will happen with Twitter (of course), and so much more. Then, Alex gets Jesse’s advice on the launch plan of his new lawn game, The Plunge. And finally, we wrap the episode with a question around recurring meetings—do they ADD value to a business’s operations, or do they do the opposite?

#TheCrazyOnes #Startups #Entrepreneur

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(00:32) - Intro

(02:39) - The Rundown

(03:45) - Predictions for 2023

(04:48) - Jesse’s predictions around AI for 2023

(09:02) - Alex’s predictions for 2023

(21:52) - The potential of the creator economy

(25:48) - Alex’s prediction for Twitter

(26:09) - Alex’s prediction for Pickleball

(27:59) - Alex’s TikTok prediction

(30:33) - Predictions made in 1923 about 2023

(33:18) - How Alex came up with the concept for his lawn game, The Plunge

(36:18) - Alex’s pitch for his new business

(40:03) - The production challenge Alex has discovered in the process of building The Plunge

(41:06) - Alex’s ethos around launch

(43:56) - Alex’s marketing plan for The Plunge

(49:53) - The big questions Alex has right now around launching The Plunge

(51:35) - Startup AMA: Recurring meetings—are they good or bad?

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Co-founders Austin Rief and Alex Lieberman on Building Morning Brew Jan 03, 2023

Episode 14: To kick off the new year, host Alex Lieberman (@businessbarista) is bringing you a very special episode of The Crazy Ones featuring Morning Brew Co-Founder and CEO Austin Rief (@Austin_Rief) and special guest Sahil Bloom (@SahilBloom). In this conversation moderated by Sahil, Austin and Alex recount the early days of building Morning Brew, the scrappy ways they grew their subscriber base, and the biggest mistakes and lessons learned along the way.

#TheCrazyOnes #Startups #Entrepreneur

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(00:51) - Intro

(02:25) - How Austin and Alex handled the doubters early on in creating Morning Brew

(07:18) - What Austin and Alex imagined their careers would be prior to starting Morning Brew

(11:03) - How Austin and Alex met

(16:39) - How Austin got involved with Alex’s newsletter

(19:48) - How the original newsletter looked in its first iteration

(21:06) - What allowed for Morning Brew to be successful in the early days

(27:46) - The scrappiest tactics Alex and Austin used to grow the newsletter readership early on

(33:40) - The marketing strategy that continues to shape how Alex and Austin approach the business today

(36:40) - How Alex and Austin scaled voice as Morning Brew grew

(40:20) - What sealed the deal for Alex and Austin to hire the current managing editor

(43:44) - The biggest mistakes that Austin and Alex made along the way

(47:47) - What led to Alex deciding to step down as CEO and Austin becoming CEO

(52:19) - Alex and Austin answer whether success and wealth has made them happier

Links:

Chop It Off (Neal Freyman)

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Building a Multimillion Dollar Business…By Yourself Dec 27, 2022

Episode 13: Today, hosts Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji) are talking solo-preneurship—aka running a business of one. What are the pros and cons of being a solo-preneur? And what types of businesses is solo-preneurship best suited for? Then, the team gets radically honest about how they spend their time each week—from self-care to deep work, Jesse, Alex, and Sophia break down how many hours per week they dedicate to work and play, and how they organize their schedules.

And finally, the team wraps the last episode of the year with a brainstorm of how we can improve on the show. We’d love to hear your feedback too! Email us at thecrazyones@morningbrew.com.

#TheCrazyOnes #Startups #Entrepreneur

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Sophia Amoruso (@sophiaamoruso)

Jesse Pujji (@jspujji)

(00:34) - Intro

(00:58) - The Rundown

(02:35) - Why Jesse would hate running a business of one

(05:07) - Sophia’s point of view on running a business of one

(07:01) - When running a business of one can become challenging

(08:25) - The actual popularity of solo-preneurship

(10:04) - The story of Pieter Levels attempting to start 12 startups in 12 months

(17:29) - Start of the conversation about how the team spends their time

(18:23) - How Sophia organizes her week

(22:48) - How Sophia organizes her time to allow for the context-switching she has to do every week

(24:09) - How Jesse approaches organizing his time

(28:32) - The scheduling mistake Jesse sees early founders making

(29:23) - How Jesse carves out time for deep work during the week

(33:00) - How Alex spends his time

(36:59) - The team brainstorm about how to improve the show

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We Give Away 7 Profitable Side Hustle Ideas for 2023 Dec 20, 2022

Episode 12: Today, hosts Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji) brainstorm some brilliant ideas for making extra $$ in the new year, as well as how to come up with your own side hustle concepts. Then, the team gets deep with a discussion on year-end reflection and how they set goals and intentions for the coming year. And finally, we wrap with a fascinating Startup AMA addressing when and how to approach buying a domain.

#TheCrazyOnes #Startups #Entrepreneur

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Sophia Amoruso (@sophiaamoruso)

Jesse Pujji (@jspujji)

(00:22) - Intro

(00:58) - The Rundown

(03:12) - How the team defines a side hustle

(04:36) - How accurate the portrayal of Sophia’s story is on Netflix’s Girlboss

(07:01) - Sophia’s view on side hustles

(09:58) - Alex’s side hustle ideas

(15:23) - Jesse’s side hustle ideas

(18:20) - What many people don’t consider about side hustles

(24:08) - How Jesse approaches year-end reflection

(27:58) - How Sophia approaches reflecting at the end of the year

(30:07) - How Alex approached year-end reflection this year

(34:12) - The trick that helps Jesse stick with his New Year’s resolutions

(39:14) - Startup AMA: Buying Domain Names

(42:03) - How Jesse made 5-figures from selling a domain

(43:21) - What went wrong with Sophia’s domain name purchase

(45:22) - When it does, and does NOT make sense to spend $$ on buying a domain name

Links:

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Why Airlines Are Banks, How to Annual Plan for Your Business & The Biggest Myths About Founders Dec 13, 2022

Episode 11: Today, hosts Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji) are talking about the brilliance behind airline rewards programs, and other genius ways that businesses have found to get extra cash out of their partners and customers. Then, the team talks end-of-year planning for your business and how to determine which goals and metrics to work towards in the new year. And finally, the team answers a Startup AMA question addressing the biggest misconceptions around founders.

#TheCrazyOnes #Startups #Entrepreneur

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Sophia Amoruso (@sophiaamoruso)

Jesse Pujji (@jspujji)

(00:28) - Intro

(01:12) - The Rundown

(01:55) - The genius of airline loyalty programs

(02:58) - Blue Chip Stamps - one of the early loyalty programs

(07:09) - How airline loyalty programs work to be so profitable

(13:40) - How Starbucks profits from its app ordering system

(16:17) - Why it’s important as a business builder to think about getting cash earlier in the cycle of a transaction

(21:20) - How Jesse goes about end-of-year planning for his business

(30:09) - How to think about end-of-year planning in a way that incorporates your personal goals

(34:44) - The Entrepreneurial Operating System (EOS) used at Morning Brew

(40:21) - Startup AMA: What are the biggest myths or misconceptions that people have about startup founders?

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The Genius of Spotify Wrapped and How to Copy It, and How to Sell Your Business for 9 Figures Dec 06, 2022

Episode 10: The team is back together again! Today, hosts Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji) discuss the marketing brilliance of Spotify Wrapped and all that makes it a mega success, as well as how other companies can try to replicate it. Then, the team dives into selling your business—when, how, and why to do it, what the process is ACTUALLY like, and their biggest takeaways from their own experiences. And finally, we wrap with a game of Thumbs Up/Thumbs Down, in which the team weighs in on some news-related hot takes.

#TheCrazyOnes #Startups #Entrepreneur

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(00:33) - Intro

(01:54) - The Rundown

(02:28) - Quick history of Spotify Wrapped

(03:03) - Jesse’s Spotify Wrapped

(04:50) - Sophia’s Spotify Wrapped

(07:20) - Alex’s Spotify Wrapped

(08:32) - What makes Spotify Wrapped so successful

(12:58) - The rumored origin story of Spotify Wrapped

(14:43) - The team brainstorms how to apply the lessons from Spotify Wrapped to your their own businesses

(22:27) - Jesse’s experience of the process selling a business

(28:37) - Why Alex and Austin decided to sell Morning Brew, and what Alex thinks about the reasons to sell a business

(33:06) - Sophia’s experience of selling Girlboss

(34:05) - What Sophia potentially could have made on selling Nasty Gal

(35:33) - Why it’s okay to sell a business when you’re early in your career

(37:45) - The grueling nature of the process of selling your business

(42:01) - The one thing Jesse, Sophia, and Alex would do differently if they were re-doing the sales of their business

(44:34) - Thumbs Up/Thumbs Down

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How the Founder of 1-800-GOT-JUNK Built His $700M Empire Nov 29, 2022

Episode 8: Today, host Alex Lieberman (@businessbarista) is solo again for another special episode of The Crazy Ones, this time featuring founder and CEO of 1-800-GOT-JUNK and 02E Brands, Brian Scudamore (@BrianScudamore). Brian bought a used truck and started 1-800-GOT-JUNK in 1989 as a college dropout. Today, 1-800-GOT-JUNK makes $600 million in revenue, and Brian has also created the parent company 02E Brands which brings in an addition $100 million with its other businesses. Listen to hear Brian explain how he grew 1-800-GOT-JUNK from the ground up with a mixture of brilliant publicity tactics and smart hiring, as well as how Brian thinks about his role as a leader as his company grows.

#TheCrazyOnes #Startups #Entrepreneur

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00:43 - Intro

03:12 - How Brian started 1-800-GOT-JUNK

05:37 - 02E Brands’ reach and annual revenue

06:40 - Brian’s passion and what keeps him motivated

10:50 - How Brian got onto the Ellen Degeneres Show

14:37 - Brian’s opinion on PR to promote your business

16:20 - Brian’s decision to lay off his whole team in 1994

19:23 - Why Brian places a high importance on hiring for culture fit

21:44 - The most important decisions Brian made to allow his business to grow

25:54 - How 02E’s brand franchising works

29:53 - How Brian determined the price of services for 1-800-GOT-JUNK

32:07 - The systems Brian implements so that his ADD doesn’t derail him

34:48 - How Brian’s management of the business has changed as the company has grown

41:13 - Brian’s transition to being less hands-on with the day-to-day operations as his company grew

42:48 - Startup AMA: How do you think about what to do with the cashflow of your business?

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How Codie Sanchez Built a $50 Million Portfolio of Boring Businesses, and the #1 Skill to Learn in a Recession Nov 22, 2022

Episode 8: Today, host Alex Lieberman (@businessbarista) is flying solo for a very special episode of The Crazy Ones featuring founder and private equity investor Codie Sanchez (@codie_sanchez). Codie has made millions from buying boring businesses (think laundromats, carwashes, and AirBnBs), and has also amassed an audience of over 3 million followers with her media company, Contrarian Thinking. Listen to hear Codie tell Alex about how to determine which boring businesses are actually worth investing in, how to hire good operators, and the art of deal structuring and negotiation.

#TheCrazyOnes #Startups #Entrepreneur

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00:44 - Intro

01:40 - The Rundown

03:13 - How Codie got to where she is today

06:08 - The first boring business Codie bought

10:30 - What lessons Codie has learned around deal-structuring and negotiation

18:09 - The best negotiations Codie has ever done

21:45 - What makes a great operator for your boring business

23:52 - How Codie scares away a bad hire

26:05 - What boring businesses are catching Codie’s eye right now

33:22 - Why Codie is fascinated with Reese Witherspoon’s business model

36:59 - Why Codie decided to dive deep into content creation

46:10 - How Codie’s boring businesses compare with her media business

48:15 - What Codie has learned about leadership

50:38 - Codie’s hot takes and spiky opinions

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What You Need to Know Before Raising Capital, and The Billion-Dollar Media Company You’ve Never Heard of Nov 15, 2022

Episode 7: Today, hosts Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji) recount the wild story of how the digital media company Red Ventures bootstrapped its way to becoming a business with an $11 billion valuation. Then, the crew dives into fundraising—when to do it, how to set your goals, and their best advice for how to raise most successfully. And finally, the crew answers a Startup AMA question around how find the most attractive benefits packages at the best rates as a small company.

#TheCrazyOnes #Startups #Entrepreneur

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00:33 - Intro

02:02 - The Rundown

03:15 - The story of Ric Elias and Red Ventures

08:09 - Ric’s life-changing experience

08:51 - How Red Ventures’ growth started to take off

12:10 - Red Ventures’ great work culture

13:29 - Jesse’s biggest takeaways from working with Red Ventures

15:38 - How Ric Elias spends his time

24:16 - Sophia’s experience of fundraising and her biggest lessons learned

30:51 - What kind of businesses should raise money vs shouldn’t?

36:29 - Sophia’s advice for founders looking to raise capital right now

37:05 - Jesse’s advice for founders looking to raise capital right now

37:37 - Alex’s advice for founders looking to raise capital right now

37:58 - Startup AMA - How do startups get attractive benefits packages at competitive rates before they get a large headcount?

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What Generative AI Means for Startups and Are Executive Coaches Worth It? Nov 08, 2022

Episode 6: Today, hosts Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji) break down the hype behind Generative AI—what is it, how it’s being used right now, and how to think about it as a business builder. Then, the team discusses their personal experiences with using executive coaches and why it is or isn’t worth the money. And finally, we finish the episode with a game of Product Hunt Roulette, where the team picks their favorite new companies featured on Product Hunt, a startup curation site.

#TheCrazyOnes #Startups #Entrepreneur

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00:00 - Cold Open

00:45 - Intro

02:05 - The Rundown

02:54 - Why is Generative AI a GOLD RUSH?

12:47 - Jasper AI & Copy AI LIVE TESTS

16:18 - Takeaways & Ideas from Generative AI

22:46 - Is Executive Coaching Worth It?

13:35 - Jesse’s on what he’d do as CEO of Twitter

17:06 - Sophia on never wanting to be Elon Musk

21:29 - Alex on the 6 Steps to turn Twitter around

23:17 - How the crew would monetize Twitter

26:23 - Lessons for entrepreneurs watching

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Can Elon Turn the Twitter Ship Around? Nov 03, 2022

Episode 5: EMERGENCY POD – Today, hosts Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji) had to spontaneously hop on the mic to talk about Elon’s $44 Billion takeover of the world’s most topical social app, Twitter, and the steps he’s already taken to monetize the company. Then, the crew plays “what would you do as Elon Musk” and give their own ideas into how to turn the Twitter ship around.

#TheCrazyOnes #Startups #Entrepreneur

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00:00 - Cold Open

00:58 - Intro

01:11 - The Rundown

01:41 - Chronology of Elon’s story acquiring Twitter

06:41 - Elon announcing Twitter Blue

10:38 - Elon’s new Twitter Cohort

12:37 - Advertisers hinting to pull money out of Twitter

13:35 - Jesse’s on what he’d do as CEO of Twitter

17:06 - Sophia on never wanting to be Elon Musk

21:29 - Alex on the 6 Steps to turn Twitter around

23:17 - How the crew would monetize Twitter

26:23 - Lessons for entrepreneurs watching

Links:

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How Did Mr. Beast Build a $1.5 BILLION Empire, the 5 Ways to Brainstorm Business Ideas and How to Hire FAQ Nov 01, 2022

Episode 4: Today, hosts Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji) breakdown MrBeast’s $1.5 billion valuation and exactly what factors have allowed MrBeast to be so successful. Then, the team shares their strategies for coming up with ideas for new businesses, and Alex shares his most recent startup pitches. And finally, for Startup AMA we answer a listener question about the best and worst hiring practices.

#TheCrazyOnes #Startups #Entrepreneur

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How to & How NOT to do Layoffs, the Tax Tip to save you MILLIONS and is the Gas App Going to Solve Bullying? Oct 25, 2022

Episode 3: Today, hosts Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji) get into the MADNESS of the Gas app - a new social networking platform that has surpassed Instagram, TikTok and Twitter for daily downloads. Then, they get into how to & how NOT to conduct a layoff, whether it’s for one person or a company-wide one. And finally, the trio gets real about the secrets of QSBS and how understanding it can save you MILLIONS.

00:01 - Cold Open: Jesse speaking to Zuckerberg about the highschool version of Facebook

00:32 - Intro

01:35 - The Rundown

02:27 - How the “Gas” app works and how it stays positive

03:50 - Sophia on the Founder of Gas being a “master” of testing & iterating

05:45 - Alex on Highschoolers being the “best demographic” to build an app for

07:40 - Jesse on the difficulty of building consumer businesses

07:57 - Jesse’s highschool version of Facebook

10:00 - Jesse speaking to Mark Zuckerberg

12:44 - Where does the Gas app go from here?

13:35 - The “Gas” app’s ‘money printing machine’

15:40 - The second & third gen of Social Apps

17:50 - The Takeaways from Gas

21:48 - The “Hub & Spoke” Model of building your business

23:10 - Microsoft & the trend of Tech Industry Layoffs

24:32 - Sophia on layoffs needing more clarity & planning

28:50 - Jesse on Founders needing to be passionate about people & leadership

30:35 - The HORRIBLE Better.com Zoom layoff & reaction

34:30 - What is QSBS & how it saves founders MILLIONS

Links:

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How Spirit Halloween Makes $600M in 2 Months, The Journey of a CEO & Is a Recession Coming? Oct 18, 2022

Episode 2: Today, hosts Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji) kick off with a discussion of Jamie Dimon’s recent economic predictions and how a possible recession will impact startup founders. Then, we jump into the aspects of Spirit Halloween’s business model that have helped it become wildly successful, the team’s own experience of going from founder to CEO, and finally, for Startup AMA we answer a listener question about how to pay yourself as a founder.

00:27 - Jamie Dimon’s prediction about the markets

06:06 - Intro

06:41 - The Rundown

09:58 - Discussion of Spirit Halloween’s wildly successful business model

14:02 - Businesses that have capitalized on under-used inventory/resources

18:28 - How Spirit Halloween uses licensing to their advantage

20:15 - The team discusses their own experiences of going from founder to CEO as their businesses grew

20:53 - Jesse’s experience as CEO over the course of his career

23:48 - Sophia’s experience as a CEO over the course of her career

28:33 - Alex’s experience as CEO

32:40 - Startup AMA - How should you pay yourself as a founder?

33:08 - Sophia’s bank statement in 2010, 3 years into starting Nasty Gal

Links:

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How Liquid Death got a $700 Million Valuation, Making Your Pitch Deck Undeniable & The Hidden Truth of Being a Tech Entrepreneur Oct 11, 2022

Episode 1: Welcome to the FIRST EPISODE of The Crazy Ones, hosted by fellow friends, founders, and builders, Alex Lieberman (@businessbarista), Sophia Amoruso (@sophiaamoruso), and Jesse Pujji (@jspujji). Today, we talk about the rise and the insane $700M evaluation of Liquid Death, then we get into how to make your pitch deck UNDENIABLE to investors, and finally the truths that you need to know as a tech entrepreneur.

1:03 - Liquid Death’s $700M Valuation

8:15 - Sophia Amoruso on Nasty Gal, her $100 Revenue Business, Girlboss & Business Class

8:53 - Jesse Pujji on building the biggest FaceBook marketing business, his venture studio Gateway X

11:57 - Bootstrapping as a state of mind vs. Raising money from Venture

15:03 - Jesse’s pitch on his e-commerce business Kahani

24:38 - Jeff Bezos’ Flywheels on how to make a “defensible” business

26:25 - The #1 Question Entrepreneurs need to Ask In A Pitch

32:35 - Jesse on the idea of “unfair advantage” for entrepreneurs

39:10 - Executive Coaching as a ‘pyramid scheme’ to make $1M in a year

41:20 - Startup AMA

Links Referenced:

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Introducing The Crazy Ones Oct 04, 2022

Announcing the launch of Morning Brew's newest podcast, The Crazy Ones! Hosts Alex Lieberman, Sophia Amoruso, and Jesse Pujji, will be delivering the sharpest insights and unfiltered opinions about the issues affecting founders today, and the information you need to know to build a better business. Episodes release every Tuesday, starting October 11th.

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The Future of Founder’s Journal Jun 27, 2022

After more than 300 episodes, Founder’s Journal is taking a little hiatus. We are making some changes to level the show up to create the best possible podcast for business builders. There are really exciting things in the works and I cannot wait to share it with you all.

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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The Power of Leverage (Classic) Jun 24, 2022

In this classic episode, I break down the different types of leverage you need to understand to make smart career decisions.

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Considering The Unexpected (Classic) Jun 22, 2022

This week’s miniseries theme is Mental Models. In this episode, I break down why every great entrepreneur, investor, or employee must learn how to become a great second order thinker.

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Solving Problems and Making Better Decisions (Classic) Jun 20, 2022

In this classic episode, I talk about why it is essential to understand the mental model known as Inversion

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Mimetic Theory & Decision Making (Classic) Jun 17, 2022

In this classic episode, I talk about why it is essential to understand mimetic theory and how it impacts the choices you make every single day.

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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The Right Way to Take Time Off Jun 15, 2022

In this classic episode, I'm discussing the steps you should take to properly set yourself up at work before taking time off.

As mentioned in the episode, check out two of my previous episodes, How to Unplug From Work and How To Get Your Shit Together, for more helpful tools related to PTO.

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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How to Overcome Builder's Block (Classic) Jun 13, 2022

In this classic episode, I talk about a concept that I call Builder’s Block, what I do to remedy it, and why I think Builder’s Block is a good thing.

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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The Evolution of an Entrepreneur (Classic) Jun 10, 2022

In this classic episode I talk about the skills an entrepreneur must adapt over the life of their business.

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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How Entrepreneurs Think (Classic) Jun 08, 2022

In this classic episode, I’m talking about the mental toolkit of successful entrepreneurs.

If you're interested in learning more about thinking independently, check out my previous episode, Think for Yourself.

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Creating Startup Ideas (Classic) Jun 06, 2022

In this episode, I talk about how to think of startup ideas and cultivating the mindset of a business brainstormer.

And if you're interested in hearing more about the formation and growth of Notarize, check out my previous episode, What to Learn from a Business That 10x'd in 5 Quarters.

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Should I Hire My Friend (Classic) Jun 03, 2022

In this classic episode, I talk about a concept that I call Builder’s Block, what I do to remedy it, and why I think Builder’s Block is a good thing.

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Nurturing Your Hires (Classic) Jun 01, 2022

In this classic episode, I discuss why companies should maintain relationships with all-star candidates, even if they aren't a fit for a specific role.

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Learning How to Learn (Classic) May 30, 2022

In this classic episode, I break down a four-step process for efficiently learning about any new topic personally or professionally.

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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I Call Bullsh*t on Life Hacks (Classic) May 27, 2022

In a world where we expect immediacy and efficiency, there’s still a need for repeating the importance of doing the work. In this episode, I’m talking about why we’ve become obsessed with life hacks and why they're all a load of crap.

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Should You Care About Competition? (Classic) May 25, 2022

How much time should you spend worrying about "the other guy?" In this classic episode, I’m talking about competition and how much you should focus on it as a founder or an employee.

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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How To Write Better Online With David Perell (Classic) May 23, 2022

I talk to David Perell, AKA The Writing Guy, about why online writing is one of the most important skills you can have and how you can do it more effectively. David has his own online writing school, called Write of Passage, and shares many of his insights on Twitter.

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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The Most Underrated Driver of Success & Happiness (Classic) May 20, 2022

In this classic episode, I discuss a foundational skill that if mastered can drive long-term professional success & personal happiness.

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Whatever You Do, Don’t Follow Your Passion (Classic) May 18, 2022

In this classic episode, I talk about why following your passion is bad, anxiety-provoking advice & how thinking about the concept of "passion" differently can open you to greater freedom and success.

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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6 Steps for Successful Meetings (Classic) May 16, 2022

If you’re a professional, you’re going to be dealing with meetings for the next several decades, so it’s worth taking the time to get good at them. In this classic episode, I offer up six tips for taking control of meetings in your professional life.

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Build Audience Like A Media Company (Classic) May 13, 2022

The media landscape has shifted dramatically in the past two decades, making it easier than ever for individuals to create their own content and build an audience just like big media companies do. In this classic episode, I discuss how you can leverage this opportunity to accelerate your career or business.

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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How to Build Meaningful Relationships (Classic) May 11, 2022

In this classic episode, I reflect on the ways in which I’ve built deep, meaningful relationships as an entrepreneur

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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How to Get Promoted Faster (Classic) May 09, 2022

In this classic episode, I talk about how to climb the ladder at your company faster and you through best practices to set yourself up for success when the time comes for a promotion.

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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How to Get Unstuck In Your Job (Classic) May 06, 2022

In today's classic episode, I'm discussing feeling stuck at your job and walking through some strategies to help get unstuck and continue moving forward in your career.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista

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Superpowers of a Top Performer (Classic) May 04, 2022

In this classic episode, I discuss the foundational traits that all top performers have in common, with an emphasis on what it means to be a quality thinker.

As I mentioned in the episode, for more information on effective prioritization, check out one of my earlier episodes, How To Prioritize Time & Tasks To Enhance Your Work.

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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A Company Isn't Family (Classic) May 02, 2022

I’m spending this month evolving Founder’s Journal so that we can make this show as good as humanly possible for the next generation of builders. While I dream up the future of this show, the team is serving up a whole bunch of classic episodes that you may not have heard before.

In this classic episode, I talk about why your company isn’t your family.

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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The #1 Key to a Startup's Success (Classic) Apr 29, 2022

In this classic episode, I explain why the market is the most important thing for startup founders to get right.

As mentioned in the episode, you can check out Marc Andreessen’s blog post here.

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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The Art of Negotiation Apr 27, 2022

Entrepreneur and investor, Codie Sanchez, joins the pod to offer tips, tricks and principles for negotiating that every business builder needs to hear.

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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How to Think About Angel Investing Apr 25, 2022

Fellow entrepreneur and friend of the pod, Codie Sanchez, joins me to discuss and debate our respective angel investing philosophies.

As mentioned in this ep, you may want to check out a previous Founder’s Journal episode, 9 Principles for Angel Investing

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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The Future of the Creator Economy Apr 22, 2022

I have a theory that there is an opportunity to build a multi-billion dollar company by creating a holding company that helps creators build businesses. It’s part of why I’m trying to launch my first creator brand this year. In this episode, I put my ideas for creator focused businesses through the ringer with fellow entrepreneur and friend of the pod, Codie Sanchez.

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Dangerous Human Behaviors Part II Apr 20, 2022

I share my thoughts on some of the mental models from Charlie Munger’s book, Poor Charlie’s Almanack, as analyzed by Marc Andreesan, co-founder of one of the most successful VCs in the world.

As mentioned in this ep, you may want to check out a previous Founder’s Journal episode Two Dangerous Human Behaviors

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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An Introduction to Network Effects Apr 18, 2022

In this episode, I break down what business builders need to know about network effects, inspired by Andrew Chen and his book, The Cold Start Problem.

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Two Dangerous Human Behaviors Apr 15, 2022

Understanding human behavior is so important when running a business. In this episode, I share with you lessons from Charlie Munger’s book, Poor Charlie’s Almanack, as analyzed by Marc Andreessen, co-founder of one of the most successful VCs in the world.

As mentioned in this ep, you may want to check out a previous Founder’s Journal episode, How Incentives Can Make or Break Your Business.

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Business Autopsy: Why Fintech Startup Fast Failed Apr 13, 2022

Today’s episode is a convo between me and entrepreneur, Codie Sanchez about the now dead checkout startup, Fast. We break down what went wrong and what other business builders can learn from Fast’s mistakes.

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista

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All You Need to Know to Buy a “Boring” Business Apr 11, 2022

Entrepreneur Codie Sanchez.pulls in 8 figures of passive income from small businesses. I walk Codie through my own mini-golf empire business plan, and Codie gives me a rundown on everything you need to think about before investing in a “boring” business.

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Buying into the ASMR Slime Business with Codie Sanchez Apr 08, 2022

Have you ever found yourself falling down a Slime ASMR rabbit hole on YouTube? You’re not alone. This video alone has over 97 million views. Companies like PeachyBbies Slime Shop sell out of their products in minutes and have made a splash on social media. That got the attention of my good friend and fellow entrepreneur, Codie Sanchez.

Codie joins me on this special edition of Founder’s Journal to talk about slime and investing in really weird businesses.

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Could Elon Musk Become Twitter’s CEO? Apr 06, 2022

Earlier this week Elon Musk became Twitter’s largest shareholder. Now, he’s officially joined the company’s board. I break down Elon and Twitter’s long history and offer my thoughts on what might happen next.

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Using the Hub & Spoke Model to Grow Your Business Apr 04, 2022

The model I use to think about growing businesses, including Morning Brew.

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Business Case Studies #6: Excel Dictionary Apr 01, 2022

Morning Brew has a new creator in its family. I break down why we decided to acqui-hire Excel Dictionary and the business opportunities behind the decision.

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Business Case Studies #5: The $12 Billion Email Giant (Classic) Apr 01, 2022

Mailchimp sold for $12 billion to Intuit, the small business powerhouse that owns Quickbooks, Turbotax, Credit Karma, and Mint. This deal is the largest ever acquisition of a privately-held bootstrapped business. In this classic episode, I walk you through the history of the company and lessons we can all learn from its meteoric rise.

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Business Case Studies #4: World Mini Golf Domination Mar 30, 2022

I’m taking over the world, one mini golf course at a time. In this episode, I explain why I’m working with a group of friends to buy mini golf courses, the opportunity we see in the space and you’ll even hear me cold call a course and make my pitch.

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Business Case Studies #3: Costco's Secret Weapon (Classic) Mar 30, 2022

It's a $200 billion behemoth and a place I loved frequenting for free food samples growing up. In this episode, I'm talking about Costco and what we can learn from it as business minds.

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Business Case Studies #2: Uber Partners with Yellow Taxis Mar 28, 2022

In this episode, I discuss how you should think about Uber’s partnership with taxi companies in New York City.

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Business Case Studies #1: Allbirds' Journey to IPO (Classic) Mar 28, 2022

We’re serving up another miniseries, full of business case studies. In this classic episode, I talk about Allbirds, the sustainable lifestyle brand that filed for an IPO in 2021. I’m discuss their growth journey and touch on a few major lessons we can learn from it.

[Allbirds is not a sponsor of this content in any way, just an interesting company case study]

Check out full episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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How Ryan Cohen Turned Chewy into a $3B Business Mar 25, 2022

In this episode I tell the story of Ryan Cohen, a college dropout who became a hometown hero on Wall Street.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Startup Hotline: Answering Your Burning Business Questions Mar 23, 2022

Welcome to Startup Hotline! A segment where I take any and all questions about building & scaling businesses directly from the Founder’s Journal community.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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A New Hire vs. Promoting from Within Mar 21, 2022

How do you know whether to invest in a new hire or give a current employee a promotion? I breakdown how to think about one of the toughest decisions you can make in a business.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Top Lessons from “How Will You Measure Your Life?” Mar 18, 2022

In this episode, I’m sharing two of my favorite lessons from my current Founder’s Book Club Book, “How Will You Measure Your Life?” by Clayton Christensen, James Allworth, and Karen Dillon.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Great Startup Ideas, Bad Businesses Mar 16, 2022

I sent out a tweet asking my followers: "what’s a startup idea that sounds great in theory but would be a shitty business?” 1,600 likes and 700 responses later, I'm running some of your ideas through the gauntlet and walking you through how I analyze and form business ideas.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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How to Think About Failure (Classic) Mar 14, 2022

Failure needs a rebrand. Without failure, we cannot grow as builders, searchers, and starters. Without failure, we can’t learn what works & what doesn’t. In this classic episode, I distinguish good failure from bad failure, and how to approach good failure thoughtfully to accelerate your career.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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The Most Dangerous Traits in Employees Mar 11, 2022

I break down 8 characteristics that make people super unpleasant and dangerous to work with.

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10 Tips for Crushing Your Next Presentation Mar 09, 2022

I break down five big ideas to think about and five tactical tips to practice ahead of your next big presentation.

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The Creator Economy & Money With Katie Mar 07, 2022

Individual creators now have the tools and distribution to earn a massive audience. But it isn’t easy. It’s a physical grind that can take years to pay off. Morning Brew wants to help our own creators accelerate their growth by leveraging Morning Brew’s audience. In this episode, I’m joined by Katie Gatti (better known as Money With Katie) to discuss her journey to full time creator and joining the Brew family.

Click here to check out Katie's podcast on your favorite pod platform.

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What Motivates You? Mar 04, 2022

I talk about the different things that motivate all of us and why we all need to think really hard about it.

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How to Build a Personal Moat to Further Your Career Mar 02, 2022

Building a personal moat isn’t just about accumulating knowledge or building skills. It’s all about finding a mixture that creates a massive unlock in your career. In this episode, I give you a guide to building your own personal moat.

For more on personal moats, check out Erik Torenberg’s tweet thread here.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

More info on our presenting sponsor at https://attentivemobile.com

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5 Questions to Ask If You Don't Love Your Job Feb 28, 2022

It really really sucks to feel stuck in a job you don’t love. In this episode I go through five questions to ask yourself if you're feeling stuck in your job.

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Dealing with Conflict #6: How to Fire Well Feb 25, 2022

Firing an employee is every leader’s least favorite job and it will always suck. In this episode I give you a checklist to help you do it the right way.

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Dealing with Conflict #5: Stoicism & Focusing on What You Can Control (Classic) Feb 25, 2022

In this classic episode, I share some of the insights I've gained by studying the philosophy of stoicism and how it has helped me find direction.

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Dealing with Conflict #4: Suck Less at Giving Feedback Feb 23, 2022

Giving constructive criticism is tough. In this episode, I give you 6 rules for sucking less at giving feedback.

As mentioned, you may want to check out previous Founder’s Journal episode, How to Speak with Radical Candor

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Dealing with Conflict #3: 5 Leadership Lessons To Learn From Navy Seals (Classic) Feb 23, 2022

We’re serving up another miniseries this week all about dealing with conflict. In this classic episode, I break down principles Navy Seals picked up while fighting for our country.

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Dealing with Conflict #2: How to Handle Big Disagreements Feb 21, 2022

We’re serving up another miniseries this week all about dealing with conflict. In this episode, I’m giving you a playbook on how to handle big disagreements at work.

Some links from the episode:

How to disagree well: https://tinyurl.com/muc8vvh8

My thread on disagreement: https://tinyurl.com/yckjjaxa

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Dealing with Conflict #1: How to Speak with Radical Candor (Classic) Feb 21, 2022

We’re serving up another miniseries this week all about dealing with conflict. Imagine how well companies would be run if everyone understood what people thought of them and how they could be doing their job better to help the business grow. In this classic episode, I lay out the challenges and benefits of radical candor.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Lessons from a Billionaire Investor: Part II Feb 18, 2022

Ray Dalio is truly one of the greatest thinkers of our generation. In this episode I outline how his philosophies can be applied to hiring new staff members, managing employees and more.

Check out the full transcript of this episode below, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Lessons from a Billionaire Investor: Part I Feb 16, 2022

Ray Dalio is truly one of the greatest thinkers of our generation. In this episode I outline how his philosophies can be applied to any area of work or life, without having to learn things the hard way.

Check out the full transcript of this episode below, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Bonus: "How Twitch Co-founder Justin Kan Got Sober" from Imposters Feb 15, 2022

Welcome to the first episode of Imposters, the newest podcast from Morning Brew, hosted by none other than Alex Lieberman!

Drinking and alcohol are well-documented in the world of tech/startup culture, and for Twitch cofounder Justin Kan it was no different. Justin tells Alex about his unhealthy relationship with alcohol, and how after 23 years, getting sober was the best thing for him personally, as well as his career.

To hear another episode of Imposters with TV's Carson Daly RIGHT NOW, click here to follow/subscribe on your favorite podcast platform.

Full transcripts for all Imposters episodes available at https://imposters.morningbrew.com

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A Universal Rule in Work & Life Feb 14, 2022

I break down how the Pareto principle drives results in life, work, investing, and business.

Check out the full transcript of this episode below, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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9 Rules for Working Smarter Feb 11, 2022

I think people who say hard work is overrated are full of sh*t. I don't know a single successful professional that didn't work hard. But I also think for most professionals, the way to improve the fastest is by getting smarter at how you work. In this episode, I explain how to work smarter.

Check out the full transcript of this episode below, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Why I Invested in Mr. Beast’s Chocolate Bar Feb 09, 2022

I invested thousands of dollars in a chocolate bar. In this episode, I talk about my decision to invest in Feastables, the company launched by Mr. Beast, that wants to change the way you snack.

As mentioned, you may want to check out previous Founder’s Journal episode, How to Maximize Your Own Evolution

Check out the full transcript of this episode below, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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How to Maximize Your Own Evolution Feb 07, 2022

“Pain plus reflection equals progress.”

That’s a quote from Ray Dalio, the founder of Bridgewater Associates, the largest hedge fund firm in the world. In this episode, I break down one of the principles from his best-selling book.

Check out the full transcript of this episode below, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Life & Business Lessons from Will Smith Feb 04, 2022

In this episode, I share lessons from the life of one of the greatest entertainers of our generation, Will Smith, including my favorite quotes from the audiobook for his new memoir Will.

As mentioned, you may want to check out previous Founder’s Journal episode Lessons from Starting a Book Club

Check out the full transcript of this episode below, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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The Secret Killer of Companies Feb 02, 2022

In this episode, I break down why gossip is a poison that can kill a company from the inside.

Check out the full transcript of this episode below, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Lessons from Bootstrapping a Business Jan 31, 2022

Today Morning Brew is a 9-figure business with 200 employees. Six years ago it was a 0-figure business with 0 employees. In this episode, I share 8 of my greatest lessons as a bootstrapped entrepreneur.

Check out the full transcript of this episode below, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Mental Health #6: The Digital Therapist Jan 28, 2022

We’re closing out this week’s miniseries with a brand edition of Startup Crossfit. I take a business idea and run it through the gauntlet to see if it is poised for success or primed for failure.

Check out the full transcript of this episode below, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Mental Health #5: Meeting My Executive Coach (Classic) Jan 28, 2022

I reflect on my first executive coaching session.

Check out the full transcript of this episode below, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Mental Health #4: COO Kat Cole on Knowing What You’re Capable Of Jan 26, 2022

Enjoy a special sneak peek of Morning Brew's new show Imposters, where host Alex Lieberman talks to Kat Cole, President and COO of Athletic Greens, about how having a difficult childhood and an alcoholic father propelled her career success. Rather than being hindered by having to help raise her sisters in a single-parent household, Kat tells Alex why having to grow up so quickly boosted her confidence in the workplace.

If you have any thoughts or reactions to this preview of Imposters, go ahead send an email to alex@morningbrew.com or DM on Twitter @businessbarista. Your feedback means EVERYTHING to us as we refine this show leading up to it's full launch with two special episodes on Tuesday Feb 15, and don't forget to CLICK HERE to follow the show on your favorite podcast platform.

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Mental Health #3: How to Deal with Imposter Syndrome (Classic) Jan 26, 2022

We’re serving up another miniseries this week all about mental health. In this classic episode, I share my experiences with imposter syndrome and some techniques I use to cope with it.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open@businessbarista.

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Mental Health #2: My Love/Hate Relationship with Social Media Jan 24, 2022

In this episode I talk about how avoid doom scrolling, comparing myself to others and making sure social media benefits my mental health

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open@businessbarista.

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Mental Health #1: How I Manage Anxiety (Classic) Jan 24, 2022

We’re serving up another miniseries this week all about mental health. In this classic episode, I share my approach to living with anxiety in a productive and healthy way.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open@businessbarista.

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Career Therapy: Mastering a Side Hustle & Full-Time Job Jan 21, 2022

I sent out an ask on Twitter, asking Founder’s Journal listeners to hit me with some of their buring career questions that I would answer on the pod. I’m joined by one of those listener’s in today’s episode. Landon Campbell, joins me to discuss juggling a side gig while working a full time job.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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How to Harness Your Creativity Jan 19, 2022

Creativity is a skill not an art. In this episode, I break down why it’s worth taking the time to practice up.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open@businessbarista.

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Great Questions, Great Leaders Jan 17, 2022

The greatest leaders ask the best questions. In this episode, I help you understand why questions matter so much & why it’s worth your time to get better at asking questions. You interested?

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open@businessbarista.

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Why We Procrastinate & How to Stop It Jan 14, 2022

We all procrastinate. And it sucks. We scroll through social media instead of doing work. We watch TV instead of working out, and then we feel bad about it. In this episode, I discuss why we behave in irrational ways & how we can combat it so we don’t screw over our future selves.

As mentioned, you may want to check out previous Founder’s Journal episodes: My Favorite Productivity Method, The Spotlight Effect and Lessons from Starting a Book Club

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open@businessbarista.

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My Top 4 Biggest Career Mistakes Jan 12, 2022

From the outside it looks like I have it altogether. Nothing can be further from the truth. I have made countless mistakes & on this episode, I talk about my top 4.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open@businessbarista.

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How to Increase Your Salary Jan 10, 2022

Maximizing your compensation in your career is part-art, part-science. 90% is based on performance. 10% is based on self-advocacy. I give you a framework for both, so you can confidently maximize your value in your career.

As mentioned, you may want to check out a previous episode: The Power of Storytelling

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open@businessbarista.

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Are Resumes Dead? Jan 07, 2022

Resumes have barely changed since 1482, when Leonardo da Vinci wrote a letter to the Duke of Milan. That is freakin wild. Today, I explore the purpose of the resume and predict how it may evolve in the future.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open@businessbarista.

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A Book That Predicted the Future Jan 05, 2022

I’m reading a book right now that absolutely blew my mind. It predicted cryptocurrency, the metaverse, a viral pandemic, and so much more. And get this, it was written in 1997. In this episode, I talk about some of the book’s predictions, and more importantly, a framework we can all use to make informed guesses about where the world is going.

As mentioned in the episode, you might want to check out previous episodes: How Incentives Can Make or Break Your Business and Lessons From Starting a Book Club.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista

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A Letter to Myself for the New Year Jan 03, 2022

I share a letter I wrote to myself in an effort to bring intention and aspiration to the five pillars of my life and hold myself accountable in 2022 and beyond.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Your Best Self #6: The Art of Gratitude Dec 31, 2021

In this episode, I talk about the power of gratitude as a daily practice.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Your Best Self #5: Feeling Lost & Achieving Your Next Big Win (Classic) Dec 31, 2021

In this classic episode, I talk about feeling lost and share how I'm working to find direction as I settle into a new role at Morning Brew.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open@businessbarista.

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Your Best Self #4: The Spotlight Effect Dec 29, 2021

In this episode, I discuss cognitive bias and why being aware of the spotlight effect could lead to a happier you in 2022.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Your Best Self #3: How To Get Your Sh*t Together(Classic) Dec 29, 2021

In this classic episode, I talk about a framework I use to map out my life for the next 90 days all the way to the next 10 years.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Your Best Self #2: Lessons from Starting a Book Club Dec 27, 2021

In this episode I share the lessons I learned from starting my own founder book club.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Your Best Self #1: How to Unplug From Work (Classic) Dec 27, 2021

This month’s miniseries focused on being your best self. I’m giving you mental models, strategies and tips to get you in the right mindset before the new year.

In this classic episode, I provide strategies to unplug from work when it seems like an impossible task.

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7 Biggest Lessons I Learned in 2021 Dec 24, 2021

In this episode, I breakdown lessons I shares the biggest lessons I learned over the course of the last year.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open@businessbarista.

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My Favorite Productivity Method Dec 22, 2021

In this episode, I discuss how to use the Pomodoro Technique to conquer procrastination.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Founder's Journal Listener Mailbox Dec 20, 2021

One of the cool parts about building a media franchise and community with hundreds of thousands of listeners is the ability to make an impact on so many peoples’ lives and careers as well as an opportunity to build deep relationships with many of you. In this episode, I go through the listener’s mailbox and answer some of your career questions.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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How to Manage a Bad Employee Dec 17, 2021

In this episode, I breakdown how you should navigate poor performers.

As I mentioned in the episode, if you want to learn more about extreme overship, check out 5 Leadership Lessons To Learn From Navy Seals.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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5 Leadership Lessons To Learn From Navy Seals Dec 15, 2021

In this episode, I talk about the Navy Seals and how we can learn to lead from the principles they picked up while fighting for their lives and our country.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Learning How to Think vs. What to Think Dec 13, 2021

In this episode, I break down recommendations for critical thinking.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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8 Non-Obvious Traits of Great Leaders Dec 10, 2021

In this episode, I share 8 non-obvious traits that made the best managers and leaders I’ve worked with so special.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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6 Traits of the Best People I Ever Worked With Dec 08, 2021

In this episode, I detail 6 non-obvious traits of the best professionals I’ve ever had the pleasure of working with.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Painkiller or Vitamin: Which Is Needed For Your Business? Dec 06, 2021

In this episode, I discuss the importance of being a painkiller, not a vitamin in business.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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The Leadership Benefits of Transparency Dec 03, 2021

In this episode, I discuss why implementing the right amount of transparency in a company builds trust and maximizes employees’ impact on customers.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Winning In Your Career As A Jack Of All Trades Dec 01, 2021

Some of the greatest performers of modern society also have the greatest range. In this episode, I breakdown why possessing a broad skill set can help boost your career development.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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How to Speak with Radical Candor Nov 29, 2021

Imagine how well companies would be run if everyone understood what people thought of them and how they could be doing their job better to help the business grow. In this episode, I lay out the challenges and benefits of radical candor.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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The Power of Perspective and Prioritizing Family & Friends (Classic) Nov 26, 2021

Let this classic episode serve as a reminder to us all to prioritize friends, family and the power of perspective. Without perspective, you can get lost in the day-to-day grind without a reminder of what it is that you’re grinding for. I have found one of the healthiest ways to strive is through experiences that create perspective.

You can hear more about how the loss of my dad changed my life in Episode #157 "Losing My Dad"

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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How to Crush 1:1 Meetings Nov 24, 2021

It’s one of the only times in a week where you have the undivided attention of your boss or direct report. In this episode, I breakdown why 1:1’s are key to a successful career.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Lessons from ConstitutionDAO Nov 22, 2021

To be a successful careerist, you need to keep your finger on the pulse of technologies that are changing the world. In this episode, I breakdown the biggest takeaways from ConstitutionDAO and what it could mean for the future.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Mental Models #6: The Power of Leverage Nov 19, 2021

In this episode, I break down the different types of leverage you need to understand to make smart career decisions.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Mental Models #5: How To Prioritize Time & Tasks To Enhance Your Work (Classic) Nov 19, 2021

I’ve always been fascinated by great workers and their ability to prioritize their work effectively. Today, I take you though the prioritization strategies of a myriad of professionals that you can test and add to your professional toolkit.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Mental Models #4: Second Order Thinking - Considering The Unexpected Nov 17, 2021

This week’s miniseries theme is Mental Models. In this episode, I break down why every great entrepreneur, investor, or employee must learn how to become a great second order thinker.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Mental Models #3: How Elon Musk Thinks Part II (Classic) Nov 17, 2021

In this classic episode, I celebrate the birthday of Elon Musk by breaking the second powerful mental model that he uses to run his businesses: First Principles Thinking

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Mental Models #2: Inversion - Solve Problems and Make Better Decisions Nov 15, 2021

This week’s miniseries theme is Mental Models. We’re going to talk about some of the most powerful tools you can use to sharpen your thinking, prioritizing, and decision-making. Many of these tools have been made famous by leaders like Elon Musk & Dwight Eisenhower. In this episode, I’m talking about a mental model known as Inversion.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Mental Models #1: How Elon Musk Thinks Part I (Classic) Nov 15, 2021

We’re dropping our third Founder's Journal miniseries this week! That means double the episodes today, Wednesday and Friday. This week’s theme is Mental Models. In this classic episode I break down a powerful mental model Elon Musk uses to build his businesses: Sum Product Thinking.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Lessons From The Great Resignation Nov 12, 2021

A record number of Americans have quit their jobs in recent months. In this episode, I break down what’s driving the great resignation and what employers can learn from it.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista

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Startup Crossfit: Soul Cycle with Mindfulness Nov 10, 2021

This episode marks the return of Startup Crossfit! I take a business idea and run it through the gauntlet to see if it is poised for success or primed for failure.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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The #1 Key to a Startup's Success Nov 08, 2021

In this episode, I explain why market is the most important part of building a startup.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista

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A Company Isn't Family Nov 05, 2021

The differences between a family and a company should be obvious yet, employees in companies like to refer to their coworkers as a family and founders like to call their team a family. In this episode, I explain how this thought process can set a dangerous expectation.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista

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The Power of Disagreement Nov 03, 2021

In this episode, I discuss why open and honest disagreement is one of the most important vehicles for society and companies to progress.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista

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Mimetic Theory & Decision Making Nov 01, 2021

In this episode, I talk about why it is essential to understand mimetic theory and how it impacts the choices you make every single day.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista

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How to Start Building #6: The Evolution of an Entrepreneur Oct 29, 2021

Welcome to the 6th and final installment of our How to Start Building miniseries. In this episode I breakdown the skills entrepreneurs must adapt over the life of their business.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista

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How to Start Building #5: How the Brew Raised Money (Classic) Oct 29, 2021

In this classic episode, I talk about how we raised money for Morning Brew and how you should think about funding your business.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista

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How to Start Building #4: How Entrepreneurs Think Oct 27, 2021

In this episode, I’m talking about the mental toolkit of successful entrepreneurs.

If you're interested in learning more about thinking independently, check out my previous episode, Think for Yourself.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista

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How to Start Building #3: Why a Sales Skillset is a Business Superpower (Classic) Oct 27, 2021

In this classic episode, I examine our perception of sales and discuss why any modern business professional needs to take the skill seriously.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista

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How to Start Building #2: Creating Startup Ideas Oct 25, 2021

In this episode, I talk about how to think of startup ideas and cultivating the mindset of a business brainstormer.

And if you're interested in hearing more about the formation and growth of Notarize, check out my previous episode, What to Learn from a Business That 10x'd in 5 Quarters.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista

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How to Start Building #1: Overcome Builder’s Block (Classic) Oct 25, 2021

This week we're dropping a new miniseries here on Founder's Journal called How to Start Building. We'll be bringing back some classic episodes you loved—or if you're a new listener, maybe you haven't heard before—and some new episodes you won't want to miss. In this classic episode, I talk about a concept that I call Builder’s Block, what I do to remedy it, and why I think Builder’s Block is a good thing.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista

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How Morning Brew Exited in an 8-Figure Deal Oct 22, 2021

In October of 2020, Morning Brew sold a majority stake of our business for 8-figures. As I reflect on our sale and the 5-year journey that preceded it, there are a handful of key decisions we made and characteristics we exhibited that made this outcome possible. I share them on today’s Founder’s Journal.

As mentioned in this edition, check out my previous episode, Why a Sales Skillset is a Business Superpower and Paul Graham's blog post, How to Think For Yourself.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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How to Think About Failure Oct 20, 2021

Failure needs a rebrand. Without failure, we cannot grow as builders, searchers, and starters. Without failure, we can’t learn what works & what doesn’t. In today’s Episode, I distinguish good failure from bad failure, and how to approach good failure thoughtfully to accelerate your career.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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How to Find & Keep Building Momentum Oct 18, 2021

In this episode, I’m breaking down the formula for creating and keeping momentum in business, in your career and in building a startup.

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Stoicism & Focusing on What You Can Control Oct 15, 2021

In this episode, I share some of the insights I've gained by studying the philosophy of stoicism and how it has helped me find direction.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Shower Thoughts: How to Create Informed Conviction Oct 14, 2021

Welcome to the very first Founder's Journal Shower Thought, a quick mini episode aimed at making you think harder about your career or your business. In this edition, I talk about how to build informed conviction.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Feeling Lost & Achieving Your Next Big Win Oct 13, 2021

In this episode, I talk about feeling lost and share how I'm working to find direction as I settle into a new role at Morning Brew.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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My Mental Health Routine Oct 11, 2021

I discuss my experience with anxiety, how it impacts me at work, and my routine for managing my mental health.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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Amazing Leadership Lessons from Ted Lasso Oct 08, 2021

I describe 4 leadership lessons we can learn from season 1 of the hit Apple TV+ series Ted Lasso, and how they can apply to any team–on the field or in business.

Also I reference two past episode of Founder's Journal, check those out:

How your boss can make or break your professional experience

How we try to be nice versus trying to be honest

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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What to Learn from a Business That 10x'd in 5 Quarters Oct 06, 2021

In this episode, I discuss the lessons we can learn from Notarize, one of the fastest growing startups I've ever seen.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista.

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5 Lessons From Devastating Mistakes in Business Oct 04, 2021

In this episode, I discuss five profound mistakes leaders have made in business and what we can learn from them.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista

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Building Your Team #6: Ask an HR Executive Oct 01, 2021

Welcome to part 6 of Founder’s Journal's Building Your Team miniseries. In this episode, Morning Brew’s VP, Head of People Operations, Kate Noel, joins me to discuss how to attract and nurture great talent in a business. This episode was recorded for an audience of VIPs from Morning Brew's SHARE THE BREW referral program. For more info subscribe at https://morningbrew.com.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista

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Building Your Team #5: How to Make Reference Checks Less Terrible (Classic) Oct 01, 2021

Welcome to part 5 of Founder’s Journal's Building Your Team miniseries. Today's episode is all about how to make reference checks actually useful to the hiring process.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista

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Building Your Team #4: Nailing the Interview Part II Sep 29, 2021

Welcome to part 4 Founder’s Journal's Building Your Team miniseries. Today, I’m talking about what it looks like for an interviewer to nail an interview process. In this episode, I break down 5 specific strategies that are crucial to hiring great talent.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista

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Building Your Team #3: Nurturing Your Hires (Classic) Sep 29, 2021

Welcome to part 3 of Founder’s Journal's Building Your Team miniseries. I'n this episode, I'm discussing the importance of building relationships with potential employees.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista

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Building Your Team #2: Nailing the Interview Part I Sep 27, 2021

Interviewing for a new job can be an arduous & anxiety-provoking process. In this episode, I share a few stories of the best interviews I’ve ever witnessed, so that you can walk away with 5 specific strategies for standing out in the interview process.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista

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Building Your Team #1: Should I Hire My Friend? (Classic) Sep 27, 2021

This week we're dropping our second miniseries here on Founder's Journal called Building Your Team. We'll be bringing back some classic episodes you loved—or if you're a new listener, maybe you haven't heard before—and some new episodes you won't want to miss. Today's classic episode is about whether you should work with friends or family in business.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista

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How to Make Social Media Work for You Part II Sep 24, 2021

Social media should be serve as a friend, not a foe in your life. In this episode, I'm talking about using social media from the perspective of a founder and manager.

To learn how to think about social media on a personal level, check out How to Make Social Media Work for You Part I.

Check out episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista

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How to Make Social Media Work For You Part I Sep 22, 2021

The internet was one of the greatest inventions in human history. It shifted society from being geographically fragmented to globally connected. It led to the advent of social media and platform businesses. It made the supply of connection and knowledge effectively endless. But it also created a whole new set of challenges from social comparison to employee anxiety and procrastination. In this first of this two part series, I talk about how we can have the internet work for us vs. against us.

Check out episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista

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Mailchimp: The $12 Billion Email Giant Sep 20, 2021

Mailchimp recently sold for $12 billion to Intuit, the small business powerhouse that owns Quickbooks, Turbotax, Credit Karma, and Mint. This deal is the largest ever acquisition of a privately-held bootstrapped business. In this episode, I walk you through the history of the company and lessons we can all learn from its meteoric rise.

Check out episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista

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Costco's Secret Weapon Sep 17, 2021

It's a $200 billion behemoth and a place I loved frequenting for free food samples growing up. In this episode, I'm talking about Costco and what we can learn from it as business minds.

Check out episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista

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I Call Bullsh*t on "Life Hacks" Sep 15, 2021

In a world where we expect immediacy and efficiency, there’s still a need for repeating the importance of doing the work. In this episode, I’m talking about why we’ve become obsessed with life hacks and why they're all a load of crap.

Check out episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista

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Should You Care About Competition? Sep 13, 2021

How much time should you spend worrying about "the other guy?" In this episode, I’m talking about competition and how much you should focus on it as a founder or an employee.

Check out episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista

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The Power of Perspective and Prioritizing Family & Friends Sep 10, 2021

The 20th anniversary of 9/11 serves as reminder to us all prioritize friends, family and the power of perspective. Without perspective, you can get lost in the day-to-day grind without a reminder of what it is that you’re grinding for. I have found one of the healthiest ways to strive is through experiences that create perspective.

You can hear more about how the loss of my dad changed my life in Episode #157 "Losing My Dad"

Check out episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista

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The Double-Edged Sword of Being a Perfectionist Sep 08, 2021

"What is your biggest weakness? "

One of the most cliche interview questions has an equally cliche answer: "I'm a perfectionist." In this episode, I'm talking about how being a being a perfectionist can be a legitimate career weakness if not understood properly.

Check out episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista

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Thoughts on Employees Leaving Sep 06, 2021

On this episode, I'm talking about the unfortunate, but very real experience of losing great workers. Every founder, leader, and manager goes through it and it never gets easier, so I want to give some perspective to help you think about it.

As I mentioned in the episode, check out these two Founder's Journal episodes on Elon Musk:

How Elon Musk Thinks Part I

How Elon Musk Thinks Part II

Check out episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista

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5 Lessons from Allbirds' Journey to IPO Sep 03, 2021

Today, I’m talking about Allbirds, the sustainable lifestyle brand that just filed for an IPO. I’m discussing their growth journey and touching on a few major lessons we can learn from it.

[Allbirds is not a sponsor of this content in any way, just an interesting company case study]

Check out episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista

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How To Write Better Online With David Perell Sep 01, 2021

Today, I'm talking with David Perell, AKA The Writing Guy, about why online writing is one of the most important skills you can have in 2021 and how you can do it more effectively. David has his own online writing school, called Write of Passage, and shares many of his insights on Twitter.

This episode was recorded live in front of an audience of Morning Brew VIPs, who received an invitation as part of our Morning Brew Referral Program.

Check out episode transcripts at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista

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The Right Way to Take Time Off Aug 30, 2021

In this episode, I'm discussing the steps you should take to properly set yourself up at work before taking time off.

As mentioned in the episode, check out two of my previous episodes, How to Unplug From Work and How To Get Your Shit Together, for more helpful tools related to PTO.

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Accelerate Your Career #6: The Rules of Connection (Classic) Aug 27, 2021

This episode is the final part of Founder's Journal's first-ever miniseries, Accelerate Your Career. I'm explaining my 7 rules of connecting and networking in a post-COVID, internet world.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista

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Accelerate Your Career #5: How to Get Promoted Faster Aug 27, 2021

This episode is part five of Founder's Journal's first-ever miniseries, Accelerate Your Career. Today, I'm talking about how to climb the ladder at your company faster. I'm walking you through best practices to set yourself up for success when the time comes for a promotion.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista

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Accelerate Your Career #4: My Process for Productivity (Classic) Aug 25, 2021

Today’s episode is part 4 of Founder’s Journal's first-ever miniseries, Accelerate Your Career. I’m walking you through the process I use to have a productive day. I'm also discussing how I think about the tasks I'm unable to get to by the end of the day.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista

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Accelerate Your Career #3: Superpowers of a Top Performer Aug 25, 2021

Today’s episode is part 3 of Founder’s Journal's first-ever miniseries, Accelerate Your Career. I’m discussing the foundational traits that all top performers have in common, with an emphasis on what it means to be a quality thinker.

As I mentioned in the episode, for more information on effective prioritization, check out one of my earlier episodes, How To Prioritize Time & Tasks To Enhance Your Work.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista

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Accelerate Your Career #2: Learning How to Learn (Classic) Aug 23, 2021

In today's world of information overload and limited time, it is more important than ever to understand how to learn in an effective way. Today, I'm breaking down a four-step process for efficiently learning about any new topic personally or professionally.

As I mentioned in the episode, here are some great resources for learning more about effective note-taking:

David Perell on Twitter
Tiago Forte on Twitter
Tiago Forte's online course, Building a Second Brain

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista

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Accelerate Your Career #1: How to Get Unstuck In Your Job Aug 23, 2021

This week, we're dropping our first ever miniseries here on Founder's Journal called Accelerate Your Career, where we'll be bringing back some classic episodes you loved—or if you're a new listener, maybe you haven't heard before—and some new episodes you won't want to miss. In today's episode, I'm discussing feeling stuck at your job and walking through some strategies to help get unstuck and continue moving forward in your career.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista

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Fundraising Part II: Timing And Venture Capital Money Aug 20, 2021

Today’s episode is a continuation of Wednesday’s episode on fundraising for a business. I’m talking more broadly about how you should think about funding your business or someone else’s and when it makes sense to take VC money.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista

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Fundraising Part I: How Morning Brew Raised Money Aug 18, 2021

Today, I’m talking about our journey raising money to launch Morning Brew as a business. I dive into why we needed funding, the resources we tapped, and our decision not to pursue VC funding.

Check out the full transcript at https://foundersjournal.morningbrew.com to learn more, and if you have any ideas for our show, email me at alex@morningbrew.com or my DMs are open @businessbarista

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How To Prioritize Time & Tasks To Enhance Your Work Aug 16, 2021

I’ve always been fascinated by great workers and their ability to prioritize their work effectively. Today, I take you though the prioritization strategies of a myriad of professionals that you can test and add to your professional toolkit.

More info here on:

The Eisenhower Matrix
HFEL (Hard First, Easy Last)
Core versus Non-Core (Business As Usual v/s Shiny Objects)
Sunday Sessions

What are you prioritization strategies? Let me know via email Alex@morningbrew.com, DM me on Twitter @businessbarista or leave a voice message on our website https://foundersjournal.morningbrew.com/

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Build Audience Like A Media Company Aug 13, 2021

The media landscape has shifted drastically in the past two decades, making it easier than ever for individuals to create their own content and build an audience just like big media companies do. Today, I discuss how you can leverage this opportunity to accelerate your career or business.

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Why a Sales Skillset is a Business Superpower Aug 11, 2021

Sales is the most important skill that an entrepreneur has in their toolkit. Yet it is dismissed and downplayed in school and by other professions. I examine our perception of sales and why any modern business professional needs to take the skill seriously.

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How Incentives Can Make or Break Your Business Aug 09, 2021

As I’ve spent more time in and around business, I have realized that few things are more important than incentives. The right incentives can accelerate a business. The wrong incentives can literally sink a business. This episode shares a few stories of incentives gone wrong and how we can think about setting the right incentives in our careers.

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Ethereum 101 & How It Could Top Bitcoin in Cryptocurrency Aug 06, 2021

Ethereum is a blockchain based software platform that has the potential to revolutionize industries from Finance to Music & act as the foundation for a new digital economy. To be a modern professional is to understand the basics of potentially game-changing technology.

Listen to my overview of AWS here: https://link.chtbl.com/fj-aws

Got a question about business, media, or just want to say hi? Send an email to alex@morningbrew.com.

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How to Unplug From Work Aug 04, 2021

Being a high-performer is a double-edged sword. You aim for perfection, which drives you to work tirelessly and never settle. But if not kept in check, this way of working can lead to burnout and unhappiness. Today, I provide strategies to unplug from work when it seems like an impossible task.

Got a question about business, media, or just want to say hi? Send an email to alex@morningbrew.com

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Founder's Mailbox Aug 02, 2021

We've got some reader questions to answer:

How do I deal with anxiety?
What's the future of Social Media Food Influencers?
What does an Executive Chairman even do?

Today I answer these questions and more from our listeners.

Do you have a question about business, media, or just want to say hi? Send an email to alex@morningbrew.com, or my DMs are open @businessbarista on Twitter.

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4 Business Lessons from the Olympics Jul 30, 2021

Today, I reflect on the business of the Olympics & what we can learn from the exorbitant costs & historical unprofitability of the games.

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How to Build Meaningful Relationships Jul 28, 2021

Today, I reflect on the ways in which I’ve built deep, meaningful relationships as an entrepreneur

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9 Principles for Angel Investing Jul 26, 2021

Today, I talk about my current strategy for investing in startups & the principles that guide my decision to say GO or NO GO on a potential investment.

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How I Got Into Angel Investing Jul 23, 2021

Today, I talk about my introduction to angel investing & how I approached writing my first three checks in very different early-stage businesses.

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The Golden Age of Entrepreneurship Jul 21, 2021

Today, I’m breaking down the eight trends that have led to a golden age in Entrepreneurship. There has never been a better time in history to start a business.

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Introducing Startup Crossfit, AKA "Is This Really A Good Business Idea?" Jul 19, 2021

Today, we’re introducing a new segment: “Startup CrossFit,” where I put my ideas & the ideas of others through the business analysis gauntlet.

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Entrepreneurship In All Aspects Of Your Life w/ Shopify's Harley Finkelstein Jul 16, 2021

Recorded live in front of Morning Brew referral program VIPs, I ask Shopify president Harley Finkelstein about his journey from teenage DJ to Employee #20 at Shopify, and now to president of a company with 10,000 employees.

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The Most Underrated Driver of Success & Happiness Jul 14, 2021

Today, I’ll be talking about a foundational skill that if mastered can drive long-term professional success & personal happiness.

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How To Get Your Shit Together Jul 12, 2021

Today, I’ll be talking about the framework I use to get my shit together.

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The $54 Billion Business No One Really Thinks About. Jul 09, 2021

Today, I’ll be talking about Amazon Web Services, an oft-forgotten but massive money-making machine living inside of Amazon.

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Lessons from Andy Jassy, Amazon’s New CEO Jul 07, 2021

Today, I’m talking about Jeff Bezos’ successor as CEO of Amazon and the lessons we can learn from his 24-year ascent at the giant tech company.

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How Elon Musk Thinks Part II Jul 05, 2021

Today, I celebrate the 50th birthday of Elon Musk by breaking the second powerful mental model that he uses to run his businesses: First Principles Thinking

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How Elon Musk Thinks Part I Jul 02, 2021

Today, I celebrate the 50th birthday of Elon Musk by breaking down a powerful mental model he uses to build his businesses: Sum Product Thinking

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How I Quit My Job Jun 30, 2021

Today, I talk about my process for deciding to quit my cushy job in Finance for the uncertainty of building a media business full-time

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Whatever You Do, Don’t Follow Your Passion Jun 28, 2021

Today, I talk about why following your passion is bad, anxiety-provoking advice & how thinking about the concept of "passion" differently can open you to greater freedom and success.

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Interviewing My Co-Founder Jun 25, 2021

Today I ask Morning Brew CEO Austin Rief about his greatest joy, biggest challenge and worst screw-up while we were building the Brew.

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Apple’s Great Moat Jun 23, 2021

Today, I talk about the power of switching costs and how companies like Apple, Twitter, and Slack create long-term advantages through them.

Past episodes where we covered Helmer’s first two powers:

Economies of Scale https://podcasts.apple.com/us/podcast/winning-with-scale/id1509276485?i=1000515105956

Network Effects https://podcasts.apple.com/us/podcast/network-effects/id1509276485?i=1000516069108

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6 Steps for Successful Meetings Jun 21, 2021

Today I talk about 6 of the steps I've learned over thousands of meetings. How, when, and why you should call them.

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4 Lessons From Inside Jeff Bezos's Brain Jun 18, 2021

Today I talk about 4 timeless lessons from Amazon’s 1997 letter to shareholders that established the principles for building an empire.

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How NOT To Treat Information Like Sh*t Jun 16, 2021

Today I’m talking about a supercharged strategy for note-taking, because as a builder your lifeblood is information. It's heavily inspired by David Perell who developed a method for note-taking called The Information Capture Process. Also big thanks to Tiago Forte and his amazing Progressive Summarization technique.

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The Entrepreneurial Operating System Jun 14, 2021

Today I’ll explain how we found the Entrepreneurial Operating System and used it to grow Morning Brew.

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Why Saving Is So Dangerous Jun 11, 2021

Today's episode is about saving money and why that can be a really bad thing in business.

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How to Elevate Your Tribe Jun 09, 2021

Today’s episode is about how you actually go about building a tribe that aligns with your values.

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How to Build Your Tribe Jun 07, 2021

Today, I’m talking about what it means to be part of a tribe and what goes into building your tribe.

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Why and How I Bought Bitcoin Jun 04, 2021

Today I talk about my decision to buy bitcoin, why I bought it, and the considerations I made along the way.

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Fight for Your Customers Jun 02, 2021

Today I’m talking about fighting for every single customer no matter how big your company is.

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The Power of Learning Groups May 31, 2021

Today I explain what a learning group is and why I think it can accelerate learning & creative thinking.

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How to Be a Selfless Conversationalist May 28, 2021

Today I share how to be short term selfish in conversations in order to be long term selfish...in a good way.

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Hiring Senior Employees May 26, 2021

For today’s journal, I want to help you make the right choices when picking senior people at your company.

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My Opinion On Opinions May 24, 2021

Today I’m talking about peoples’ opinions and how to help you think through the best way to make them work for you in your career.

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How I Manage Anxiety May 21, 2021

Today I’m talking about my anxiety and how I approach living with it in a productive and healthy way.

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Aggregation Theory May 19, 2021

Todays episode breaks down a business framework that explains why some businesses are so powerful, so defensible, and only get more powerful & defensible with each day that passes.

Listen to my episode on Network Effects here.

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How to Keep a Decision Journal May 17, 2021

Today I give you a tool for taking an honest & repeatable approach to how you evaluate major decisions you make.

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How to Make Decisions May 14, 2021

Today’s episode is about making every decision you make count.

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How to Build Intentionally May 12, 2021

On today’s guest journal, Amanda Goetz, Founder of House of Wise, gives us insight into building intentionally.

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Learning How to Learn May 10, 2021

Today, I break down a four-step process for efficiently learning about any new topic personally or professionally.

Liston to The Power of Curation on Apple Podcasts or Spotify.

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How My Brain Works May 07, 2021

Today I share one of the things I have been perpetually unconfident about…the way I work.

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The Regret Minimization Framework May 05, 2021

Today I give you a mental model that you can add to your toolkit when making big decisions in business or life.

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The Rules of Connection May 03, 2021

Today I explain my 7 rules of connecting & networking in a post-COVID, internet world.

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Guest Journal: Carving Your Niche w/ Darren Rovell Apr 30, 2021

On today’s guest journal, Darren Rovell shares how carving out his niche in sports allowed him to build a 2,000,000 follower audience on Twitter.

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The Value of Feedback Apr 28, 2021

Today, I talk about the importance of delivering frequent, quality feedback in business & how you can level of your feedback-giving abilities.

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The Power of Storytelling Apr 26, 2021

Today I share the superpower of storytelling, how I’ve used it as a builder, and how you can level-up your storytelling.

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Former CEO of Morning Brew Apr 23, 2021

In today’s journal, I speak about my transition from CEO to Executive Chairman of Morning Brew.

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Guest Journal: Ask What's Possible w/ Kara Goldin Apr 21, 2021

Today’s guest journal highlights the Founder and CEO of Hint Water, Kara Goldin.

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The Power of Curation Apr 19, 2021

Today I talk about why curation is a superpower, why it’s misunderstood, and why it’s more important than ever.

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The Trailblazer Apr 16, 2021

Today I tell the founding story of Salesforce, its disruption to computing, and the lessons all builders can learn from its success.

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Guest Journal: Build in Public w/Nik Sharma Apr 14, 2021

Nik guides us through the importance of building in public & the impact it’s had on his career.

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Jobs to Be Done Apr 12, 2021

Today I break down “Jobs to be Done” and how to apply it to all of your work.

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Think for Yourself Apr 09, 2021

Today’s journal is about what it means to be an independent thinker & what you can do to start thinking for yourself rather than in accordance with others.

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Network Effects Apr 07, 2021

Today I talk network effects. What they are, why they matter, and how to identify them in your industry.

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My Cofounder Apr 05, 2021

Today I talk about my relationship with my cofounder, Austin Rief.

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The Billion Dollar Builder Apr 02, 2021

Today I share the success story of Pinduoduo and its founder, Colin Huang.

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Winning with Scale Mar 31, 2021

Today I break down Scale Economies and how Netflix is winning with this powerful business strategy.

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The Future of Work Mar 29, 2021

Today I talk about the future of Morning Brew’s work environment post COVID-19.

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Return on Luck Mar 26, 2021

Today I talk about luck and its role in business.

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The Power of Focus Mar 24, 2021

Today I talk about what it means to stay focused and resist the temptation to always say yes to new opportunities.

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What Is Strategy? Mar 22, 2021

Today I define business strategy and unpack why we as builders want so badly to be considered strategic.

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6 Years, 6 Lessons Mar 19, 2021

We launched The Brew 6 years ago. Here are 6 of the most important lessons I learned.

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Meeting My Coach Mar 17, 2021

Today I reflect on my first executive coaching session.

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Making $$$ Mar 15, 2021

Today I discuss how we secured our first advertising partners in the early days of Morning Brew.

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Work Hard, Pay Hard Mar 12, 2021

Today I discuss the Peter Principle and the influence it can have on employees, managers, and businesses.

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Chief People Pleaser Mar 10, 2021

Today I talk more about how I (unnecessarily) personalized the resignations of our first 2 employees and how we kept from losing momentum.

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How We Built This Mar 08, 2021

Today I reflect on my experience being on one of the largest business podcasts in the world.

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A(lex)SMR Mar 05, 2021

Today I share some tips and strategies for improving your audio.

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The Future of Twitter Mar 03, 2021

Today I breakdown Twitter's new products and reflect on how I can apply their strategies at Morning Brew.

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How to Deal with Imposter Syndrome Mar 01, 2021

Today I share my experiences with imposter syndrome and some techniques I use to cope with it.

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Good Interview, Bad Interview Feb 26, 2021

Today I tell two stories: one about being hired and one about hiring.

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The Entrepreneur Evolution Feb 24, 2021

Today I compare the stages of entrepreneurship to writing an essay.

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My Process for Productivity Feb 22, 2021

Today I walk through the process I use to have a productive week.

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Building a New Product Feb 19, 2021

Today I walk through the ideation and iterations of our upcoming paid product.

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Changing Our Name and Logo Feb 17, 2021

Today I share the origin story of the Morning Brew name and logo.

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The Clubhouse Craze Feb 15, 2021

Today I share four timeless lessons from the app that everyone's talking about: Clubhouse

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How We Raised Money Feb 12, 2021

Today I tell the story of how we raised money for Morning Brew, and share tips on how to get someone to invest in you.

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Audience Building 101 Feb 10, 2021

Today I explain why everyone should be building an audience.

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Picking a Cofounder Feb 08, 2021

Today I take you back to my college days to tell the story of how I found my cofounder.

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My First Fire Feb 05, 2021

Today I share the story of my first time letting someone go at Morning Brew.

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Should I Hire My Friend? Feb 03, 2021

Today I present things you should consider before working with a friend or family member.

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The Cauliflower of Business Feb 01, 2021

Today I explain why an internal communication strategy is so important and go behind-the-scenes of our strategy at Morning Brew.

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4 Principles For Making Great Hires Jan 29, 2021

Today I breakdown the four principles we use for hiring great talent through the story of hiring Morning Brew's Managing Editor.

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Losing My Dad Jan 27, 2021

Today I reflect on the biggest loss in my life and how it made me the professional and man I am today.

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The Origin of Morning Brew Sales Jan 25, 2021

Today I breakdown the evolution of Morning Brew's 8-figure sales strategy.

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Why I Quit My Job Jan 22, 2021

Today I reflect on the thought process that convinced me to leave my cushy job at Morgan Stanley and go full-time at Morning Brew.

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How We Grew From 0 to 2.5 million Jan 20, 2021

Today I break down the tactics Morning Brew used to grow from 0 to 2.5, including the ambassador program, referral program, and paid acquisition.

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I Ruined The Meeting Jan 18, 2021

Today I reflect on how I messed up big time during a meeting for our paid product.

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The Secret to Employee Happiness Jan 15, 2021

Today I discuss the impact that managers can have on employee satisfaction.

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How to Overcome Builder's Block Jan 13, 2021

Today I describe my experience having "builder's block" and suggest some remedies.

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Making Weekdays as Productive as the Weekend Jan 11, 2021

Today I reflect on my productive weekend and think about ways to clear distractions from my weekdays.

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Leadership During Tumultuous Times Jan 08, 2021

Today I discuss four lessons that I've learned about leading a company through tumultuous times.

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5 Keys to a Pump-up Speech Jan 06, 2021

Today I break down the 5 keys to a great pump-up speech.

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New Year's Resolutions Are Broken Jan 04, 2021

Today I explain how New Year's Resolutions set you up to fail, and present a better framework for reaching your goals.

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Why I'm Rewriting My Job Description Jan 01, 2021

Today I explain my annual review process and why I'm rewriting my job description as CEO of Morning Brew.

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Mr. Beast and the Balloon Effect Dec 30, 2020

Today I explore the growth of Mr. Beast and compare it to the growth of Morning Brew.

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Poker Should Be a Required Business Class Dec 28, 2020

Today I breakdown what business builders can learn from strategies and fundamentals of poker.

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The Scary Part of a Relaxing Break Dec 24, 2020

Today, as people start logging off for the holidays, I discuss the anxiety of doing nothing.

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Should I Invest in Bitcoin? Dec 23, 2020

Today I walk through my decision making process while pondering whether I should invest in Bitcoin.

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Your Trash is Another's Treasure Dec 22, 2020

Today I discuss how to make less with more by utilizing the processes, waste, and unused ideas in your business.

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Expectations vs. Reality (My First Board Meeting) Dec 21, 2020

Today I reflect on my expectations going into my first board meeting, and how things actually went down.

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Small Details Add Up Fast Dec 18, 2020

Today I discuss the importance of being "on brand" in all the little touch-points your business has with its customers.

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Addition by Subtraction Dec 17, 2020

Today I discuss a cold outreach template that shows that, sometimes, less is more.

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How to Make Reference Checks Less Terrible Dec 16, 2020

Today I propose how companies can actually make reference checks useful.

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Everyone Is a Project Manager Dec 15, 2020

Today I talk about the importance of creating processes that turn employees into project managers.

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You Are Unoriginal Dec 14, 2020

Today I discuss a recent experience that reminded me that our problems are not unique to us.

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Monthly AMA: Startups vs. Big Business, Staying Creative, and Opportunity Cost Dec 11, 2020

Today I answer listener questions on the safety of startups, how to stay innovative, and a missed opportunity I'm grateful for.

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The Controversial B Word In Business Dec 10, 2020

Today I debate if and when business builders need to invest in brand.

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Two Lessons From Our Two-Day Offsite Dec 09, 2020

Today I go behind-the-scenes of our company off-site and discuss how businesses should think about prioritization and data.

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It's Okay To Not Be Contrarian Dec 08, 2020

Today I explain why you should pay attention to the most obvious decisions, and discuss the media channel that I am most bullish on.

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Iterative Repetition and More Business Lessons from Archery Dec 07, 2020

Today I reflect on my archery session and discuss the importance of iterative repetition.

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The Stress of Taking Time Off Dec 04, 2020

Today I talk about the importance of taking time off, and why it's difficult to unplug as a founder.

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Mental Readjustments During the Business Building Process Dec 03, 2020

Today I reflect on the mental readjustments I've had to make while growing Morning Brew.

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Online Friendships vs. Real Life Friendships Dec 02, 2020

Today I discuss how creating and interacting online can lead to strong friendships.

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Using Repetition to Signal What's Important Dec 01, 2020

Today I talk about repetition and why it is a powerful tool in a manager's arsenal.

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The Great Unlock for Creativity and Connection Nov 30, 2020

Today I breakdown the benefits I've seen from joining the 30 for 30 writing program, and share why I want to bring the program to the Morning Brew team.

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10 (Unexpected) Things I'm Thankful For Nov 27, 2020

Today I highlight 10 things that I'm thankful for (beyond friends, family, and health)

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Unconventional Ways to Attract Talent Nov 26, 2020

Hiring is hard. Today I brainstorm ideas on how we can attract great content creators to Morning Brew

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What Companies Can Learn From Sneakers Drops Nov 25, 2020

Today I discuss surprising and delighting your customers and the art of the product drop

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5 Non-Obvious Benefits of Focusing On Your Best Customers Nov 24, 2020

Today I talk about why you should focus on your best customers, and how our ambassador program has provided benefits beyond acquisition.

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What To Do When You Encounter a Shiny Object Nov 23, 2020

Today I discuss how we keep our core values and competencies in mind when evaluating new opportunities

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Turn Employees Into Influencers Nov 20, 2020

Today I discuss why why every company should empower its employees to be creators.

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How to Shoot Your Shot Nov 19, 2020

Today I explain why you should fear regret, not rejection.

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Non-Marketing Lessons from a Marketing Legend Nov 18, 2020

Today I discuss finding your company's purpose, being a part of societal issues, and growing people.

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30 Days of Writing Nov 17, 2020

I'm joining a 30 day writing challenge. Today I discuss why I joined this challenge and what I plan on writing about.

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The Brewsletter Nov 16, 2020

Today I explain what the Brewsletter is and the importance of having internal employee communication.

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The Idea Funnel Nov 13, 2020

Today I discuss the funnel for how ideas can be captured, evaluated and executed within an organization.

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Work From Home Setup Nov 12, 2020

Today I set up my new work environment and it got me thinking about the tools we use in our work stack.

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Why We Hate Feedback Nov 11, 2020

Today I discuss why we are so bad at receiving feedback (and how to be better).

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I Miss People Nov 10, 2020

Today I'm back in the office and reflecting on how it feels to interact in-person.

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Nurturing Your Hires Nov 09, 2020

Today I discuss why companies should maintain relationships with all-star candidates, even if they aren't a fit for a specific role.

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Positioning Founder's Journal Nov 06, 2020

Today I talk about how I want to position Founder's Journal in the podcast market.

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We'll be back on Thursday Nov 04, 2020

No Founder's Journal today. Just want to thank @MorningBrew's creators for their incredible work always, but especially now.

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Thinking About the Future in Job Interviews Nov 04, 2020

Today I discuss my favorite interview question to ask candidates and the importance of communication with all employees (especially hiring managers).

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What's next for The Founder's Journal? Nov 03, 2020

Today I ask my audience what they want to see as move towards the next phase for The Founder's Journal. Email me at alex@morningbrew.com with your thoughts!

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The Acquisition Nov 02, 2020

Today I discuss Morning Brew's acquisition, reflect on the journey, and discuss what the process is like for a founder.

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Lessons from the Godfather of Marketing Oct 30, 2020

Today I reflect on the 3 things I learned from my discussion with Rishad Tobaccowala

Data is tablestakes
Student Mindset
The importance of storytelling

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Process Is Not The Killer Oct 29, 2020

Today I uncover the real killer of innovation (hint: it's not process).

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Building Communities Oct 28, 2020

Today I demystify the benefits and challenges of community, and contrast community vs. fandom.

10/28 The Founder's Journal with Alex Lieberman

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Signal vs. Noise Oct 27, 2020

Today I discuss the mechanisms for capturing signals and how to distinguish between signals and noise when making decisions for your business.

10/26 The Founder's Journal with Alex Lieberman

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How to Stay Relevant Oct 23, 2020

Today I discuss relevancy and how to balance creativity and structure to keep your business relevant for decades.

10/22 The Founder's Journal with Alex Lieberman

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Be a Problem Solver Oct 22, 2020

Today I explain the difference between being a problem solver and a problem identifier.

10/22 The Founder's Journal with Alex Lieberman

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Active vs. Passive Curiosity Oct 21, 2020

10/21 The Founder's Journal with Alex Lieberman

Today I discuss how passive curiosity enables brands to guide their audience with trust and attention.

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Interview Questions Oct 14, 2020

10/14 The Founder's Journal with Alex Lieberman

Today I discuss reading between the lines of questions that interviewees ask you.

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AMA: Remote Work, Personal Branding, & Content Creation Oct 09, 2020

10/09 The Founder's Journal with Alex Lieberman

Today I answer listener questions on personal branding, remote work, and how the internet has changed content.

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Moderating a Panel Oct 08, 2020

10/07 The Founder's Journal with Alex Lieberman

Today I discuss my experience acting as a moderator for a personalized marketing panel, and what I learned about facilitating a conversation between subject matter experts.

🔉 Subscribe to The Founder’s Journal

YouTube: https://www.youtube.com/channel/UC6xplRRnW2TbZZMtejJIGow?sub_confirmation=1

Apple: https://podcasts.apple.com/us/podcast/the-founders-journal/id1509276485

Spotify: https://open.spotify.com/show/7v0bSXLudQ4m58rIcevedx

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40 Under 40 Oct 08, 2020

10/07 The Founder's Journal with Alex Lieberman

Today I discuss what it means to me to be featured in Ad Age's 40 Under 40, and how I believe this award can be leveraged.

🔉 Subscribe to The Founder’s Journal

YouTube: https://www.youtube.com/channel/UC6xplRRnW2TbZZMtejJIGow?sub_confirmation=1

Apple: https://podcasts.apple.com/us/podcast/the-founders-journal/id1509276485

Spotify: https://open.spotify.com/show/7v0bSXLudQ4m58rIcevedx

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My Q3 Review Oct 08, 2020

10/06 The Founder's Journal with Alex Lieberman

Today I reflect on my Q3 goals and how I'm thinking about setting my rocks for Q4.

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Get Out of Your Bubble Oct 05, 2020

10/05 The Founder's Journal with Alex Lieberman

Today I talk about the value of talking to people outside of your industry, age group, and interests.

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Reflecting on the State of the Brewnion Oct 02, 2020

10/02 The Founder's Journal with Alex Lieberman

Today I reflect after delivering the State of the Brewnion. What went well and what can we improve for next time?

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Losing Employee #2 Oct 01, 2020

10/01 The Founder's Journal with Alex Lieberman

Today I discuss how it feels to lose an early employee, both personally and from the perspective of the business.

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The Manager's Paradox Sep 30, 2020

09/30 The Founder's Journal with Alex Lieberman

Today I discuss the time commitment and opportunity cost that comes with being a manager.

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Prepping for State of the Brewnion Sep 29, 2020

09/29 The Founder's Journal with Alex Lieberman

Today I discuss my thinking as I prepare for our Q3 all-hands, State of the Brewnion.

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Scarcity and Exclusivity Sep 28, 2020

09/28 The Founder's Journal with Alex Lieberman

Today I discuss the difference between scarcity and exclusivity, and how both can be used as strategies for your business.

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Is It Worth It? Sep 25, 2020

09/25 The Founder's Journal with Alex Lieberman

Today I discuss trade-offs and opportunity cost. How do you determine whether something is worth your time?

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Lessons From My Golf Lesson Sep 24, 2020

09/24 The Founder's Journal with Alex Lieberman

Today I talk about the lessons I learned about discipline and processes from my golf lesson.

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Moving Fast and Breaking Things Sep 23, 2020

09/23 The Founder's Journal with Alex Lieberman

Today I discuss how to identify and deal with cracks that form in your business as you move fast.

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90% Unsexy Sep 22, 2020

09/22 The Founder's Journal with Alex Lieberman

Today I talk about how unsexy my work today was an what the day-to-day of running a media organization is really like.

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The Open-Mindedness Opinionated Matrix Sep 18, 2020

09/18 The Founder's Journal with Alex Lieberman

Today I discuss how you can be open-minded but also hold strong opinions (and how your level of each can affect you in your career)

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The Perils of Podcasting Sep 17, 2020

09/17 The Founder's Journal with Alex Lieberman

Today I reflect on my conversation with Lewis Howes about podcasting (and how hard it is to grow a podcast).

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Hiring is a Team Sport Sep 16, 2020

09/16 The Founder's Journal with Alex Lieberman

Today I talk about hiring and why you need all hands on deck to make effective hires.

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Remote Work Technology Sep 15, 2020

09/15 The Founder's Journal with Alex Lieberman

Today I discuss remote work tools and their adoption in organizations.

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Why Startups Are Allergic To Planning Sep 12, 2020

09/12 The Founder's Journal with Alex Lieberman

Today I discuss why most startups fail to plan, and as the saying goes "If you fail to plan, you can plan to fail."

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Asking For Help Sep 11, 2020

09/11 The Founder's Journal with Alex Lieberman

Today I discuss how and when to ask for help.

When I ask questions:

- When I have many questions to answer

- When the questions aren't easily accessible

- When the price for wrong answers is high

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Podcast Growth Sep 10, 2020

09/10 The Founder's Journal with Alex Lieberman

Today, Josh and I brainstorm how we can grow this podcast through proactive and reactive marketing.

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Therapy Sep 09, 2020

Today I discuss why I go to therapy and how a therapist can be an emotional sparring partner who helps me reflect on life's greatest questions.

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Anxiety of the Unknown Sep 04, 2020

Today I reflect on the anxiety of finding my purpose and identity once I'm done with my career at Morning Brew. How do you deal with ambiguity? What is fulfillment and purpose for you?

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1 Million Opens Sep 03, 2020

Today I talk about what 1 million opens of the Morning Brew newsletter means to me and what I've learned on this journey.

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Leading a Business During a Recession Sep 02, 2020

Today I discuss what I've learned about running a business during the first recession in Morning Brew's history.

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Special Surprises Sep 01, 2020

Today I talk about "Special S's" and the impact of giving special surprises and treats (even if it's small or FREE!) to your team for no reason.

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Taking Stock of Your Career Aug 28, 2020

Today I reflect on the question "what are you most excited about _____?" and my list of non-negotiables for my career

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Personal Branding Aug 27, 2020

Today I discuss how individuals can lean into their various interests to become a multi-branded asset.

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My Conversation with Kipp Bodnar Aug 26, 2020

Today I reflect on my conversation with Kipp Bodnar, and discuss finding less popular items for your content diet and the skill-sets that help a startup employee to grow.

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Managing Senior Employees Aug 25, 2020

Today we're discussing how to manage senior employees and what a senior employee should expect from a founder or co-founder.

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Where To Look For Inspiration Aug 21, 2020

Today I discuss two places you can look for inspiration: things that are new and unproven for your audience and things that are new and unimpressive.

This includes:

Unscaled businesses
Other geographic markets
Other demographics

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My Mom Aug 20, 2020

Today I tell you about my Chief of Staff, Stacey Lieberman

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Future of The Founder's Journal Aug 19, 2020

Today I discuss what we're doing well, not doing well, and what we can improve with The Founder's Journal going forward.

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There's More to Social Media Aug 18, 2020

Today I discuss how social media is more than just a tool to build a brand or kill time.

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Words Affect Your Identity Aug 14, 2020

Today I reflect on the words I used to describe myself in a conversation, and how the things I consistently repeat shape my identity.

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What is Productive? Aug 13, 2020

Today I discuss productivity (again). Specifically, what activities that you do are actually productive?

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10-Ks and Rabbit Holes Aug 12, 2020

Today I breakdown AT&Ts 10-K and go through my takeaways after dissecting their financial documents.

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Org Structure Aug 11, 2020

Today I go through Morning Brew's organization structure and explain why every employee should understand their org structure.

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Replicate Success Aug 07, 2020

Today I reflect on reflecting. I discuss why you need to find out why you had a success and how you can replicate successes in the future.

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Hiring Strategy Aug 06, 2020

Today I remind myself what to keep in mind during the hiring process to make sure we find unicorns and avoid mistakes when hiring quickly.

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Strategic Likability Aug 05, 2020

Today I discuss strategic likability: How do build up the skills you need to be liked and trusted across your organization?

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The Compound Interest of Process Aug 04, 2020

Today I discuss how discipline and process compound into great results over time.

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LinkedIn AMA Jul 31, 2020

Today I answer questions submitted on our LinkedIn Live, including:

What does Morning Brew look like in 2 years?
What changes and challenges have we faced due to COVID-19?
What is Morning Brew's culture like?

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Blind Spots Jul 30, 2020

Today I talk about two situations where my ego got in the way of my learning.

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Organized Chaos Jul 29, 2020

Today I discuss how chaos within the structures of an organization can lead to innovation.

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Brand Ambassador Program Jul 28, 2020

Today I discuss BrewU: Morning Brew's brand ambassador program. We discuss our history in brand ambassadors and how things have changed as we relaunch the program.

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Stealing Ideas Jul 24, 2020

Today we talk about "stealing" or taking inspiration from things that already exist (and putting your own spin on it).

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Depth Learning vs. Breadth Learning Jul 23, 2020

Today is the second part of our media diet discussion. We discuss the differences between depth and breadth in learning.

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My Conversation with Alicia Tillman Jul 22, 2020

Today I reflect on my interview with Alicia Tillman, CMO of SAP. The three main takeaways:

All marketing is B2C marketing
Communicate the balance between autonomy and authority
Understand history to set strategy

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Scaling Sales Jul 21, 2020

Today I discuss how Morning Brew has been able to scale our sales organization, why you need specialists as you grow, and where we aim to go with our advertising business.

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Tough Conversations Jul 17, 2020

Today I talk about tough conversations:

what they are
why they're so important
how to have them

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Substack Strategy Jul 16, 2020

Today we do a strategy breakdown of Substack and see how they can become the front and back office for creators.

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Personal Brand Jul 15, 2020

Today I discuss why I'm doing the CMO Series and how to make yourself a top-of-the-funnel asset for your business.

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Overwhelm Jul 14, 2020

Today I discuss how I had a productive day, but couldn't find enough time to accomplish everything I wanted.

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Paid Product Jul 13, 2020

Today I reflect on a meeting I just had on building and testing a new paid product.

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Your Content Diet Jul 10, 2020

Today I discuss diets... content diets. What are the things you're consuming and how does it affect your outputs?

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Culture Brainstorm Jul 08, 2020

Today I brainstorm ways that we can impact Morning Brew's culture.

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The Cadence of Work Jul 07, 2020

Today I reflect on my 4th of July Weekend and how it felt to unplug from work.

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Be the Consumer of Your Product Jul 02, 2020

Today I discuss the reasons behind why I'm joining David Perell's Write of Passage Course and how I believe it will help in our mission to create an education product at Morning Brew.

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The Onboarding Process Jul 01, 2020

Today I discuss employee onboarding and how we are working to improve our process at Morning Brew

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State of the Brewnion Jun 30, 2020

Today I give a behind-the-scenes look at the State of the Brewnion (Morning Brew's town hall) and 12 things I've learned from presenting during these quarterly meetings.

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How I Set My Rocks Jun 26, 2020

Today I walk-through how I approach setting my rocks and my roadblocks in setting them

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My Conversation with Shane Parrish Jun 25, 2020

Today I reflect on the conversation I had with Shane Parrish and what I've learned from Farnam Street Learning Community

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5 Traits of Employees Jun 24, 2020

Today I discuss the five traits an employee can have

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Two Wins and Two Learnings Jun 23, 2020

Today I discuss advice for interns, how repetition influences truth, and how your business is like a factory.

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An Audience Company Jun 19, 2020

Today I discuss how every company is an Audience Company

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Our Core Values Jun 18, 2020

Today I discuss the core values we shared with the Morning Brew team

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Company Offsites Jun 17, 2020

Today I talk about our company's offsite and the importance of constructive tension.

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Big, Audacious Goals Jun 16, 2020

Today we discuss Hey.com and how they are combing big, audacious goals with the collision of creativity and analytics.

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Getting Outside Perspectives Jun 12, 2020

Today I discuss the importance of talking to people outside of your specific area of work. I explore the quandary behind creating an investing community.

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The Journey of Interviewing and Pride Month Jun 11, 2020

Today I discuss what Morning Brew is doing for Pride Month and how I'm learning to navigate hiring for a role I've never hired for before.

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Fandom and Communities Jun 10, 2020

Today I discuss Fandom and Communities, including the potential benefits and pitfalls of each.

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Morning Brew's Response and Reflection Jun 08, 2020

Today I share how Morning Brew is responding to the current unrest surrounding police brutality, systemic racism, and injustice. I read the remarks I gave to the entire team this morning , which details how our company plans to take action in creating a more inclusive workplace.

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Defining Brand Architecture May 28, 2020

Today I go through the three types of brand architecture and how Morning Brew is figuring out which model is best for our business.

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Morning Brew's Views on Podcasting May 27, 2020

Producer Josh and I dissect a few podcast ideas that came in from a Brew reader. We discuss our current views on podcasting, as well as why discoverability is so difficult.

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Default to action and consistency May 27, 2020

Yesterday was nonstop and felt particularly long. I was mentally and physically exhausted and finally sat down to record The Founder's Journal at 9:30 PM EST. I go through my calendar and a few learnings about my day's experiences.

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7 Takeaways May 21, 2020

Morning Brew had its first off-site today via Zoom. I share seven takeaways from this eight hour meeting and ways to make meetings more effective.

Music: http://www.davidcuttermusic.com / @dcuttermusic

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Be an Easter Egg May 20, 2020

Small, unexpected gestures go a long way. Today I share how someone's hustle to go an extra step became the most impactful moment of my day.

Music: http://www.davidcuttermusic.com / @dcuttermusic

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Qualities of a good partnership May 20, 2020

Partnerships require a lot of time and energy. Today I discuss what to consider when deciding who your business should work with and why Peloton's partnership with ESPN checks all the boxes.

Music: http://www.davidcuttermusic.com / @dcuttermusic

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Divergent vs. Convergent thinking May 19, 2020

My divergent way of thinking became apparent to me while I spent five hours of my day writing an email to sum up the months of research I've been doing around Morning Brew's educational product. Producer Josh and I discuss why you should figure out if you're a divergent or convergent thinker, and why it's sometimes beneficial to use both methods.

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Distraction relieves discomfort May 15, 2020

Our second live Founder's Journal recording was a success. Producer Josh and I continue to discuss what I learned from Nir Eyal's book "Indistractable" and I answer a listener question about the hardest pitched I've ever had to make.

Music: http://www.davidcuttermusic.com / @dcuttermusic

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The Founder's Grab Bag May 14, 2020

Today's discussion: consultants as insurance policies, hiring efficiently, and tapping into your superpowers.

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Breakthroughs May 13, 2020

Today I share a breakthrough I had in developing the foundation of Morning Brew's educational product. I also discuss the importance of IP and what MBA candidates often describe as the most beneficial aspects of their experience.

Music: http://www.davidcuttermusic.com / @dcuttermusic

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Distraction May 12, 2020

It's no secret that I'm the worst at avoiding distractions. But today, I share how Nir Eyal's book "Indistractable" is teaching me practical tips to stay focused, as well as shaping Morning Brew's next educational product.

Music: http://www.davidcuttermusic.com / @dcuttermusic

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Productivity May 08, 2020

Not all productivity is created equal. I share how you can make your schedule work for you by figuring out how to prioritize your daily tasks and goals.

Music: http://www.davidcuttermusic.com / @dcuttermusic

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Checking in May 07, 2020

The Founder's Journal took place on LinkedIn Live today. Here's my conversation with Producer Josh where I explain the importance of checking in with your employees during this time.

Music: http://www.davidcuttermusic.com / @dcuttermusic

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Applying your learning style as a professional May 06, 2020

I've always been someone who learns through discussions, which means I never skipped class in college. Today I explain how I'm figuring out how to apply my learning style in the work place, and how this could inform Morning Brew's educational products.

Music: http://www.davidcuttermusic.com / @dcuttermusic

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Taking a step back May 05, 2020

I reflect on how it felt to watch Morning Brew put on a giant initiative where I played a minimal part in making it happen. I also share why it's important to be empathetic in your hiring process.

Music: http://www.davidcuttermusic.com / @dcuttermusic

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Attention Economy May 01, 2020

Today I go through three notes I wrote down that have me thinking about how to engage audiences and be more original.

Music: http://www.davidcuttermusic.com / @dcuttermusic

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15 minute blocks Apr 29, 2020

My schedule was packed back to back today with calls, and I realized I never took a chance to process anything. I share how I'm going to change this moving forward and how to make meetings more meaningful.

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Knowing your strengths and weaknesses Apr 29, 2020

I detail how founders can better manage their time by figuring out where their strengths are best suited in their companies.

Music: http://www.davidcuttermusic.com / @dcuttermusic

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Putting on your blinders Apr 29, 2020

Today I'm talking about dealing with anxiety and asking the right questions as you become less involved in the weeds of your business.

Music: http://www.davidcuttermusic.com / @dcuttermusic

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More thinking, less doing Apr 24, 2020

I reflect on my conversation with Noah Kagan, someone I've always looked up to in the business world. Our conversation got me thinking about the qualities I look for in people and how I want to be spending my time moving forward.

Music: http://www.davidcuttermusic.com/ @dcuttermusic

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This is for the entrepreneur Apr 23, 2020

We're going meta today. I share why Morning Brew is doing this podcast, what it means to me, and what I hope entrepreneurs of all types get out of it.

Music: http://www.davidcuttermusic.com / @dcuttermusic

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Patience pays off Apr 22, 2020

I had a great LinkedIn Live, and a long time coming, conversation with Arianna Huffington to break the news about her company's new partnership with Audible. It got me thinking about how brands can leverage products by aligning with thought leaders.

Music: http://www.davidcuttermusic.com / @dcuttermusic

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First time hiring a PM... what does that even mean? Apr 21, 2020

Today we posted a new job description and I'm thinking more about the description, perfect applicant, and how to go about finding the best possible person.

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