Rooted Agritourism

https://www.lizfiedlermergen.com/back-to-better-book-club-membership-landing-page-1

The Role of Joy in Our Lives with Jade Delaney Nov 15, 2024

In this episode, Liz and Jade Delaney discuss the themes of joy and happiness as explored in the book 'Joyful' by Ingrid Fetell Lee. They delve into the importance of creating joyful environments, the role of nature, and how small moments of joy can lead to greater happiness. The conversation emphasizes the need to be intentional about finding joy in everyday life and the significance of celebrations. Personal reflections and experiences are shared, highlighting the impact of joy on mental health and well-being.

Takeaways

Joy is about intentional shifts in our environment.
Happiness is a deeper, ongoing pursuit, while joy can be fleeting.
Creating joyful spaces can enhance our daily lives.
Nature and vibrant colors play a significant role in our joy.
Finding joy in small moments can lead to greater happiness.
Celebrations are essential for fostering joy in our lives.
We often operate on autopilot, missing opportunities for joy.
It's important to reflect on what brings us joy.
Joy can be a powerful coping mechanism during tough times.
We should prioritize joy over societal expectations.

The "Back to Better" Book Club podcast is your free, bi-monthly journey toward personal growth and transformation. Each month, tune in for two episodes—one where the host dives into key insights and takeaways from the selected book, and another featuring an in-depth discussion with a guest who brings fresh perspectives to the conversation. Whether you're looking to improve your mindset, habits, or life in general, this podcast is your companion on the path to better.

To Join the Book Club:

Connect:

https://www.lizfiedlermergen.com/back-to-better-book-club-membership-landing-page-1

Back to Better Book Club: "Joyful" by Ingrid Fetell Lee Nov 01, 2024

Summary

In this episode, Liz and producer Abbey discuss the book 'Joyful' by Ingrid Fattel Lee, exploring how design and aesthetics can impact happiness. They share personal anecdotes about the joy derived from everyday objects, the significance of color in mood, and the importance of creating joyful experiences in both personal and professional settings. The conversation emphasizes the need to surround oneself with items that evoke joy and the potential for design to enhance emotional well-being.

Takeaways

Design and aesthetics significantly impact happiness.
Everyday objects can evoke feelings of joy.
Color choices in our environment affect our mood.
Personal expression through design is important.
Creating joyful experiences is essential in business.
It's okay to let go of items that don't bring joy.
Surrounding ourselves with joyful items enhances well-being.
Engaging with personal stories can deepen connections.

The "Back to Better" Book Club podcast is your free, bi-monthly journey toward personal growth and transformation. Each month, tune in for two episodes—one where the host dives into key insights and takeaways from the selected book, and another featuring an in-depth discussion with a guest who brings fresh perspectives to the conversation. Whether you're looking to improve your mindset, habits, or life in general, this podcast is your companion on the path to better.

To Join the Book Club:

Connect:

https://www.lizfiedlermergen.com/back-to-better-book-club-membership-landing-page-1

Interview with Todd Musig, Co-Author of "Juggling Elephants" Oct 18, 2024

In this engaging conversation, Liz and Todd Musig discuss the launch of a new self-help book club and the importance of personal growth for business owners. They delve into Todd's journey of publishing and co-authoring, exploring the themes of his book 'Juggling Elephants,' which addresses the challenges of balancing work, family, and self-care. The discussion emphasizes the need for intentionality in managing life's various responsibilities and the significance of celebrating wins along the way. Todd shares insights on future projects and the ongoing evolution of his work.

Takeaways

You can't grow as a business owner if you're not growing as a person.
Self-publishing can be a viable route to reach your audience.
The metaphor of juggling elephants illustrates the challenges of balancing life.
Intentionality is key in managing work and personal life.
Quality acts in each life ring are more important than balance.
Saying no is essential for maintaining focus on priorities.
Celebrating small wins contributes to overall motivation.
Daily planning helps in managing time effectively.
Family meetings can enhance communication and planning.
It's important to take time for self-care amidst busy schedules.

The "Back to Better" Book Club podcast is your free, bi-monthly journey toward personal growth and transformation. Each month, tune in for two episodes—one where the host dives into key insights and takeaways from the selected book, and another featuring an in-depth discussion with a guest who brings fresh perspectives to the conversation. Whether you're looking to improve your mindset, habits, or life in general, this podcast is your companion on the path to better.

To Join the Book Club:

Connect:

https://www.lizfiedlermergen.com/back-to-better-book-club-membership-landing-page-1

Interview with Jones Loflin, Co-Author of "Juggling Elephants" Oct 04, 2024

In this episode of the Back to Better podcast, host Liz engages with Jones Loflin, author of 'Juggling Elephants'. They explore the themes of work-life balance, the importance of background and shared experiences, and the concept of juggling various responsibilities in life. The conversation delves into the significance of focusing on the right 'ring' at the right time, recognizing when to take breaks, and the role of purpose in achieving happiness and success. They also discuss the importance of communication and support in personal and professional relationships, and how to celebrate successes along the way.

Takeaways

The concept of juggling elephants represents the challenges of managing multiple responsibilities.
Understanding your background shapes your perspective and influences your actions.
It's essential to focus on the right 'ring' in life: work, self, or relationships.
Time management and focus are crucial for productivity and success.
Recognizing when to take breaks can enhance overall performance and well-being.
Purpose is a driving force behind happiness and success in life.
Clear communication of expectations can prevent misunderstandings and create a supportive environment.
Finding joy in everyday life contributes to overall happiness.
Celebrating small successes can boost motivation and morale.
The role of a ringmaster is to manage and influence the various aspects of life effectively.

The "Back to Better" Book Club podcast is your free, bi-monthly journey toward personal growth and transformation. Each month, tune in for two episodes—one where the host dives into key insights and takeaways from the selected book, and another featuring an in-depth discussion with a guest who brings fresh perspectives to the conversation. Whether you're looking to improve your mindset, habits, or life in general, this podcast is your companion on the path to better.

To Join the Book Club:

Connect:

https://www.lizfiedlermergen.com/back-to-better-book-club-membership-landing-page-1

What Does it Really Mean to "Have it All"? with Bailey Raml Sep 27, 2024

In this engaging podcast episode, Liz and Bailey discuss the intricacies of balancing career and family life, exploring themes of time management, success, and the concept of having it all. Bailey shares her experiences as a senior learning consultant and a mother of three, detailing her work schedule, travel dynamics, and the importance of tracking time. The conversation delves into the definitions of success and significance, emphasizing the need for self-examination and the pursuit of fulfillment in both personal and professional realms. The episode concludes with reflections on flexibility in work and parenting, and the evolving nature of work-life balance.

Takeaways

Liz and Bailey discuss the challenges of balancing career and family life.
Bailey shares her experience as a senior learning consultant and mother.
The importance of tracking time for both work and personal life is emphasized.
Success is redefined beyond traditional metrics, focusing on personal fulfillment.
The concept of 'having it all' is explored and critiqued.
Golden hours for productivity are identified as crucial for effective work.
Flexibility in work schedules is essential for managing family responsibilities.
Negotiating work hours can lead to better work-life integration.
The distinction between success and significance is highlighted.
Self-examination is key to understanding personal values and goals.

The "Back to Better" Book Club podcast is your free, bi-monthly journey toward personal growth and transformation. Each month, tune in for two episodes—one where the host dives into key insights and takeaways from the selected book, and another featuring an in-depth discussion with a guest who brings fresh perspectives to the conversation. Whether you're looking to improve your mindset, habits, or life in general, this podcast is your companion on the path to better.

To Join the Book Club:

Connect:

https://www.lizfiedlermergen.com/back-to-better-book-club-membership-landing-page-1

Back to Better Book Club: "I Know How She Does It" by Laura Vanderkam Sep 13, 2024

Summary

In this episode, Liz and Abbey discuss the book 'I Know How She Does It' by Laura Vanderkam. They share their thoughts on the book and how it applies to their own lives. They discuss the concept of managing time and finding balance between work, family, and personal life. They also talk about the importance of being aware of when you are working past the point of diminishing returns and the value of quality time with family. Overall, the episode emphasizes the importance of flexibility and finding what works best for each individual's unique situation.

Takeaways

Managing time and finding balance is essential for success in all areas of life.
Being aware of when you are working past the point of diminishing returns can help increase productivity.
Quality time with family is important and should be prioritized.
Flexibility in scheduling and finding what works best for you is key to achieving a balanced life.

The "Back to Better" Book Club podcast is your free, bi-monthly journey toward personal growth and transformation. Each month, tune in for two episodes—one where the host dives into key insights and takeaways from the selected book, and another featuring an in-depth discussion with a guest who brings fresh perspectives to the conversation. Whether you're looking to improve your mindset, habits, or life in general, this podcast is your companion on the path to better.

To Join the Book Club:

Connect:

https://www.lizfiedlermergen.com/back-to-better-book-club-membership-landing-page-1

Back To Better Book Club Trailer Aug 30, 2024

The "Back to Better" Book Club podcast is your free, bi-monthly journey toward personal growth and transformation. Each month, tune in for two episodes—one where the host dives into key insights and takeaways from the selected book, and another featuring an in-depth discussion with a guest who brings fresh perspectives to the conversation. Whether you're looking to improve your mindset, habits, or life in general, this podcast is your companion on the path to better.

To Join the Book Club:

Connect:

Downloadable PDF talked about in the episode

Why the Cannibal Business Model Is Killing Your Flower Farm (Farm Ecosystem Mini Series Part 3) Aug 25, 2025

Register for the Webinar: https://www.sunnymarymeadowcoaching.com/registration-page-eed11a8c-b87c-42f7-b405-7747a71eafa2

In this episode, Liz discusses the upcoming rebranding of the Flower Farmer Forum podcast and dives into the concept of the cannibal business model, which occurs when business offers compete with each other, leading to burnout and inefficiency. She shares strategies for building a smart farm ecosystem, emphasizing the importance of crop planning, subscription services, and delegation. Liz invites listeners to join her upcoming webinar, where she will elaborate on these concepts and the future direction of her business.

Takeaways

The cannibal business model drains energy and resources.
Efficient crop planning aligns with sales strategies.
Subscriptions provide guaranteed revenue and streamline operations.
Repurposing products can enhance efficiency and profitability.
Delegation is crucial for maintaining business health and personal sanity.
Clear communication with team members prevents confusion and inefficiency.
Evaluating business practices can reveal areas for improvement.
Smart growth focuses on intentional design rather than hustle.
The upcoming webinar will provide deeper insights into these strategies.
Rebranding aims to enhance the podcast's strategic direction and content consistency.

Helpful Links:

Flowers Bloom Anyway waitlist: https://www.lizfiedlermergen.com/author

Consult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-products

Farmers to Florists: https://www.farmerstoflorists.com/

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

How to Turn Your Dahlias into Multiple Revenue Streams (Farm Ecosystem Mini Series Part 2) Aug 18, 2025

Register for the Webinar: https://www.sunnymarymeadowcoaching.com/registration-page-eed11a8c-b87c-42f7-b405-7747a71eafa2

In this episode of the Flower Farmer Forum podcast, host Liz discusses the importance of creating a sustainable business ecosystem in flower farming. She emphasizes the power of dahlias as a versatile product that can be monetized through various channels, including education, event design, and content marketing. The conversation also explores the concept of 'One Product, Many Markets' and how farmers can apply this framework to diversify their offerings without increasing their workload. The episode concludes with a reminder to avoid the cannibal business model, where offers compete against each other, and encourages listeners to view their farms as platforms for growth and innovation.

Takeaways

Creating a sustainable business ecosystem is crucial for success.
Dahlias are versatile and can be marketed in multiple ways.
Education is a powerful tool for monetizing products.
Creating experiences for customers enhances sales.
Content marketing is essential for building trust.
Diversification can prevent burnout in farming.
Recurring revenue models can stabilize income.
Farmers should view their farms as platforms, not just products.
Intentional crop planning aligns with customer needs.
Avoiding competing offers is key to a successful business model.

Helpful Links:

Flowers Bloom Anyway waitlist: https://www.lizfiedlermergen.com/author

Consult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-products

Farmers to Florists: https://www.farmerstoflorists.com/

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Build a Farm Ecosystem, Not Just a Farm Stand (Mini Series Part 1) Aug 11, 2025

Register for the Webinar: https://www.sunnymarymeadowcoaching.com/registration-page-eed11a8c-b87c-42f7-b405-7747a71eafa2

In this episode of the Flower Farmer Forum podcast, host Liz discusses the journey of building a flower farm business that thrives on sustainability and diversification. She emphasizes the importance of creating a smart farm ecosystem that not only focuses on selling flowers but also on building relationships with customers and exploring multiple revenue streams. The conversation highlights the lessons learned from past experiences, the significance of agritourism, and the need for a structured approach to business growth.

Takeaways

Building a smart farm ecosystem is key to sustainability.
Diversification should focus on doing existing offerings better.
Not all offerings are worth pursuing; focus on profitable ones.
Agritourism can enhance the customer experience and revenue.
Creating layered revenue streams is essential for growth.
Understanding your customer journey can lead to better sales strategies.
A flower can serve multiple purposes beyond just being a product.
Frameworks can help streamline business operations and offerings.
It's important to maintain a balance between work and personal life.
Investing time in understanding your audience can lead to better business decisions.

Helpful Links:

Flowers Bloom Anyway waitlist: https://www.lizfiedlermergen.com/author

Consult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-products

Farmers to Florists: https://www.farmerstoflorists.com/

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

More Than Flowers: The Hidden Role of Farmers as Public Educators Aug 04, 2025

In this episode of the Flower Farmer Forum podcast, host Liz discusses the often-overlooked responsibilities of flower farmers, particularly in the context of agritourism. She emphasizes the role flower farmers play in shaping public perception of agriculture and the importance of educating visitors about the realities of farming. The conversation explores the spectrum of farming, the balance between small and large farms, and the civic role that flower farmers take on when they open their farms to the public. Liz encourages farmers to embrace their role as educators and to engage in meaningful conversations with their customers about the complexities of agriculture.

Takeaways

Flower farmers shape public perception of agriculture.
Agritourism carries a hidden responsibility.
It's important to educate visitors about farming realities.
The spectrum of farming includes both small and large operations.
Local farming matters, but so does big agriculture.
Flower farming is not just about selling flowers.
Farmers must engage in conversations about food sourcing.
Education builds trust between farmers and consumers.
Agritourism can be a joyful experience.
Farmers are educators, whether they want to be or not.

Helpful Links:

Flowers Bloom Anyway waitlist: https://www.lizfiedlermergen.com/author

Consult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-products

Farmers to Florists: https://www.farmerstoflorists.com/

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

How to Sell Extra Flowers Without Discounting Them Jul 29, 2025

In this episode of the Flower Farmer Forum, host Liz discusses strategies for managing extra flowers in a flower farming business. She emphasizes the importance of long-term planning and pre-selling to avoid excess inventory. The episode provides creative solutions for moving flowers, such as partnering with local businesses, utilizing QR codes for audience building, and running giveaways. Liz also warns against discounting flowers, as it can attract bargain hunters and undermine the business's value. The conversation concludes with a reminder to focus on building a brand and audience while managing flower sales effectively.

Takeaways

Plan your crops intentionally to align with sales periods.
Pre-sell flowers to reduce the need for last-minute sales.
Use creative marketing strategies to move extra flowers.
Partner with local businesses to increase visibility.
Utilize QR codes to capture email leads.
Avoid discounting flowers to maintain brand value.
Engage with nursing homes for community outreach.
Run giveaways to build your email list.
Collaborate with photographers for styled shoots.
Focus on long-term strategies for sustainable growth.

Helpful Links:

Flowers Bloom Anyway waitlist: https://www.lizfiedlermergen.com/author

Consult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-products

Farmers to Florists: https://www.farmerstoflorists.com/

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

How I Took an Intermission on my Flower Farm in the Middle of Summer without Impacting Revenue Jul 21, 2025

Foundations of PPP: https://www.sunnymarymeadowcoaching.com/foundationsofPPP

Workshops: https://www.sunnymarymeadowcoaching.com/workshops

In this episode of the Flower Farmer Forum podcast, host Liz discusses her recent intermission from selling and growing flowers, the evolution of her online course into a community membership, and the importance of taking breaks to refocus on business foundations. She shares insights on automating email marketing, the upcoming pivot of the podcast to include agritourism and specialty crop farming, and the need for investment in growth to better serve the community.

Takeaways

Taking breaks can lead to better business outcomes.
Evolving from a course to a community enhances engagement.
Automating processes frees up time for strategic growth.
Building a strong foundation is crucial for sustainability.
Seasonal sales strategies can improve revenue.
Community connections are vital for business success.
Investing in personal growth benefits the entire business.
The podcast will expand its focus to include agritourism.
Flexibility in business operations can lead to better results.
Don't be afraid to pause and refuel your energy.

Helpful Links:

Flowers Bloom Anyway waitlist: https://www.lizfiedlermergen.com/author

Consult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-products

Farmers to Florists: https://www.farmerstoflorists.com/

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

How Comprehensive Planning Shapes the Future of Rural Agriculture Jul 07, 2025

In this episode of the Flower Farmer Forum podcast, host Liz Fiedler Mergan discusses the challenges and opportunities facing rural communities, particularly in Stearns County, Minnesota and the Stearns County Comprehensive Plan for 2040 that has a focus on agriculture. She explores the balance between growth and preservation, the importance of supporting small farmers, and the role of agritourism and value-added agriculture in sustaining rural economies. The conversation emphasizes the need for intentional growth that benefits both the agricultural sector and the community as a whole.

Takeaways

What kind of growth do we want in our rural communities?
Stearns County is experiencing rapid growth and urban sprawl.
Change is inevitable, and we must remain curious about it.
The Stearns County 2040 Comprehensive Plan addresses agricultural sustainability.
Support for small farmers is crucial for rural economies.
Value-added agriculture can provide multiple income streams.
Agritourism helps reconnect consumers with agriculture.
The interconnected pillars of rural development include agriculture, living, business, connectivity, and nature.
Intentional growth can support small businesses and generational farming.
Community involvement is essential in shaping the future of rural areas.

Helpful Links:

Flowers Bloom Anyway waitlist: https://www.lizfiedlermergen.com/author

Consult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-products

Farmers to Florists: https://www.farmerstoflorists.com/

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

How to Best Explain the Benefits of Locally Grown Flowers to Others [REPLAY EPISODE] Jun 30, 2025

In this episode of the Flower Farmer Forum podcast, host Liz Fiedler Mergen discusses the numerous benefits of locally grown flowers, emphasizing the importance of having a well-prepared elevator pitch to advocate for local blooms. She highlights the unique qualities of local flowers, including their freshness, sustainability, and support for the local economy. Liz also introduces a new resource, FarmersToFlorist.com, aimed at fostering collaboration between flower farmers and florists.

Takeaways

Locally grown flowers offer unmatched quality and freshness.
Having an elevator pitch is crucial for advocating local flowers.
Local flowers support the local economy and community.
Sustainability in flower farming is a gradual process.
Unique varieties of flowers are often only available locally.
Florists value the quality and convenience of local flowers.
Price should not be the main focus when selling local flowers.
Educating consumers about local flowers is essential.
FarmersToFlorist.com aims to connect farmers and florists.
Networking opportunities can elevate the local flower industry.

Helpful Links:

Flowers Bloom Anyway waitlist: https://www.lizfiedlermergen.com/author

Consult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-products

Farmers to Florists: https://www.farmerstoflorists.com/

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

5 Tips for Getting the Most Life From Your Fresh Flowers [REPLAY EP] Jun 23, 2025

Free Download: https://www.sunnymarymeadowcoaching.com/cut-flower-care-tips

In this episode of the Flower Farmer Forum podcast, Liz discusses how to care for locally grown flowers from the perspective of the customer. She emphasizes the unique qualities of these flowers, the importance of educating customers on their care, and sustainable practices in flower farming. The episode provides practical tips for prolonging the life of bouquets and highlights the significance of supporting local agriculture.

Takeaways

Locally grown flowers have fewer chemicals and are safer for the environment.
Educating customers on flower care enhances their experience and satisfaction.
Changing the water daily is crucial for flower longevity.
Flowers should be kept away from direct sunlight and heat.
Avoid storing flowers near fresh fruit to prevent wilting.
Trimming stems at an angle helps flowers absorb water better.
Removing leaves below the waterline prevents bacterial growth.
Locally grown flowers celebrate nature and support sustainable agriculture.
Providing customers with care tips can improve their results and happiness.
Utilizing email marketing can help build a customer base.

Helpful Links:

Farmers to Florists: https://www.farmerstoflorists.com/

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

The Miracle on 34th Street Mindset: Integrity, Community, and Growth in Flower Farming Jun 16, 2025

In this episode of the Flower Farmer Forum podcast, host Liz discusses the 'Miracle on 34th Street' philosophy, emphasizing the importance of customer service and community support in the flower farming business. She shares personal anecdotes about her journey in the floral industry, the challenges of meeting customer needs, and the significance of maintaining integrity and generosity in business interactions. Liz also opens up about her recent personal struggles, including a miscarriage, and announces her upcoming book, 'Flowers Bloom Anyway,' which reflects on her experiences with grief and resilience.

Takeaways

The Miracle on 34th Street motto emphasizes customer service.
Building loyalty comes from making customers feel valued.
Directing customers to others when you can't help builds trust.
An abundance mindset is crucial in business.
Playing offense rather than defense leads to success.
Integrity and generosity are key to brand reputation.
Personal experiences shape business philosophies.
Grief can lead to personal growth and new insights.
Creating positive experiences is essential for community strength.
The journey of entrepreneurship includes both challenges and triumphs.

Helpful Links:

Flowers Bloom Anyway waitlist: https://www.lizfiedlermergen.com/author

Consult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-products

Farmers to Florists: https://www.farmerstoflorists.com/

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Grow Your Audience Like You Grow Your Flowers: Social & SMS Marketing with Matt Diamante Jun 09, 2025

In this episode of the Flower Farmer Forum podcast, host Liz and guest Matt Diamante discuss essential marketing strategies for small businesses, focusing on social media and SMS marketing. They explore the importance of video content, the dynamics of going viral, and effective ways to build an SMS list. The conversation emphasizes the need for small business owners to adapt to changing marketing landscapes and engage their audiences meaningfully.

Takeaways

Social media should focus on audience connection and trust.
Video content is prioritized by platforms like Instagram and TikTok.
Going viral can help local businesses gain credibility.
SMS marketing is more effective than email for immediate engagement.
Avoid overwhelming customers with too many texts.
Physical marketing materials can create a lasting impression.
Building an SMS list requires consent and engagement.
Utilize events to gather customer contact information.
Personalized messages can enhance customer relationships.
Marketing principles are applicable across different business types.

Helpful Links:

Consult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-products

Farmers to Florists: https://www.farmerstoflorists.com/

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Are You Chasing Time or Chasing Money in Your Business? Jun 02, 2025

In this episode of the Flower Farmer Forum podcast, Liz discusses the critical choice between chasing time or money in the context of flower farming. She shares her personal journey through the ups and downs of running a flower farm, emphasizing the importance of investing in systems and understanding the seasons of business. Liz highlights the challenges of growth, the necessity of organization, and the balance between working hard and maintaining sustainability. The conversation serves as a guide for farmers and entrepreneurs to navigate their own paths in business.

Takeaways

You can chase time or you can chase money, but not both.
Building a foundation is crucial for achieving goals.
Investing in systems can lead to long-term sustainability.
Chasing time often requires hiring more people and creating structure.
Chasing money involves saying yes to more opportunities and working longer hours.
Understanding your business's financials is essential for growth.
It's important to pivot and adapt to different seasons in business.
Don't believe everything you see online; many struggle behind the scenes.
Creating clear boundaries can help manage customer expectations.
Learning the laws and tax codes is vital for business success.

Helpful Links:

Consult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-products

Farmers to Florists: https://www.farmerstoflorists.com/

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Simplifying Dahlia Planting: Save Time and Grow Better Blooms May 26, 2025

In this episode of the Flower Farmer Forum podcast, Liz discusses her experiences and strategies for growing dahlias at her farm in Minnesota. She shares insights on simplifying planting techniques, improving soil conditions, and innovative methods for extending the blooming season. Liz emphasizes the importance of efficient farming practices and the benefits of community support among flower farmers.

Takeaways

Dahlias are resilient and can thrive with proper care.
Simplifying planting techniques can reduce physical strain.
Using trenches for planting can improve efficiency.
Soil health is crucial for successful dahlia growth.
Utilizing compost and cover crops can enhance soil quality.
Staking methods can support dahlia plants during storms.
High tunnels can extend the blooming season for dahlias.
Proper storage techniques are essential for tuber preservation.
Community support among flower farmers can lead to industry growth.
Sustainable practices are key to long-term success in flower farming.

Helpful Links:

Consult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-products

Farmers to Florists: https://www.farmerstoflorists.com/

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

How to Succeed at Flower Farming When It’s Not Your Full-Time Job May 19, 2025

In this episode of the Flower Farmer Forum podcast, host Liz discusses the realities of flower farming when it isn't a full-time job. She shares her experiences balancing multiple revenue streams, the importance of flexibility in scheduling, and practical strategies for preparing for planting. Liz emphasizes the significance of adapting to weather conditions, maximizing limited time, and maintaining flower beds effectively. The conversation concludes with encouragement for flower farmers to embrace their journey and find systems that work for their unique situations.

Takeaways

Flower farming can be a side gig alongside other jobs.
Flexibility in scheduling can reduce stress during peak seasons.
Investing in equipment can make flower farming easier over time.
Weather conditions significantly impact planting decisions.
It's important to prepare in the fall for a successful spring.
Planting techniques should consider soil moisture and root health.
Maximizing limited time is crucial for busy flower farmers.
Weeding and maintenance are essential for healthy flower beds.
Using grass clippings can help with weed control.
Finding a system that works for your life is key to success.

Helpful Links:

Consult for Peddling Perishable Products: https://calendly.com/sunnymarymeadow/peddling-perishable-products

Farmers to Florists: https://www.farmerstoflorists.com/

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Find Your Flower Farm Fit: Adding Weddings and Workshops to Your Farm (Mini Series Part 3) May 05, 2025

Webinar: https://www.sunnymarymeadowcoaching.com/registration

In this episode, Liz wraps up the mini-series on finding your flower farm fit by discussing advanced revenue streams such as workshops, weddings, and selling to florists. She emphasizes the importance of community engagement through workshops, the complexities and profitability of wedding florals, and the nuances of building relationships with florists for consistent sales. Liz shares her personal experiences and insights on how to navigate these avenues effectively, ensuring a sustainable and profitable flower farming business.

Takeaways

Workshops can be profitable if you enjoy teaching.

Weddings require careful planning and can be stressful.

Selling to florists is about building reliable partnerships.

Community engagement is key in flower farming.

Client expectations for weddings are very high.

Workshops need proper space and tools to be successful.

Pricing for weddings should reflect the true cost of flowers.

Consistency is crucial when selling to florists.

Understanding florists' needs can lead to better sales.

Building a strong marketing strategy is essential for workshops.

Helpful Links:

Farmers to Florists: https://www.farmerstoflorists.com/

Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Find Your Flower Farm Fit: Subscriptions, Sponsorships, U-Picks & More (Mini Series Part 2) Apr 28, 2025

Webinar: https://www.sunnymarymeadowcoaching.com/registration

In this episode of the Flower Farmer Forum podcast, Liz delves into various business models for flower farming, including farm stands, subscriptions, cut flower garden kits, stem bars, U-Pick farms, and nursing home sponsorships. Each model is explored in terms of its benefits, challenges, and suitability for different types of flower farmers. The episode emphasizes the importance of understanding one's own business needs and community connections when choosing the right offerings.

Takeaways

Assess your time, money, and infrastructure before starting.
Farm stands are a low-barrier entry point for sales.
Subscriptions provide predictable income and loyal customers.
Cut flower garden kits can engage new gardeners effectively.
Stem bars create interactive experiences for customers.
U-Pick farms require careful planning and staffing.
Nursing home sponsorships can enhance community connections.
Pricing strategies are crucial for sustainability.
Understanding customer expectations is key to success.
Evolving your offerings is part of business growth.

Find Your Flower Farm Fit: Matching Your Life with the Right Business Model (Mini Series Part 1) Apr 21, 2025

Sign up the the free webinar: https://www.sunnymarymeadowcoaching.com/registration

In this episode of the Flower Farmer Forum podcast, host Liz introduces a new mini-series titled 'Find Your Flower Farm Fit.' The series aims to help aspiring flower farmers identify the best model for their unique circumstances, focusing on personal resources, market needs, and financial considerations. The first episode emphasizes the importance of assessing one's time, money, infrastructure, and community to create a sustainable flower farming business. Liz shares her own experiences and insights, encouraging listeners to evaluate their resources and align their offerings with community demands.

Takeaways

The series helps clarify what kind of flower farm fits your life.
Flower farming can take many forms, from subscriptions to agritourism.
Assess your resources: time, money, infrastructure, and community.
Time is a crucial resource that should not be underestimated.
Consider your flexibility and commitments when planning your farm.
Financial investment in infrastructure is key to success.
Understanding your audience is essential for profitability.
Look for gaps in the market to differentiate your offerings.
Don't undervalue your time when pricing your products.
Engage with your community to identify their needs.

Helpful Links:

Webinar: https://www.sunnymarymeadowcoaching.com/registration

Farmers to Florists: https://www.farmerstoflorists.com/

Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

From Farm to Florist: Smart Strategies for Selling Wholesale Flowers Apr 14, 2025

In this episode of the Flower Farmer Forum podcast, Liz discusses effective strategies for marketing flowers to florists. She emphasizes the importance of understanding florist needs, pricing strategies, and building professional relationships. Key tips include selling in increments of ten, knowing market prices, and presenting flowers in a way that highlights their value. The conversation concludes with a reminder that successful marketing to florists is about creating partnerships that benefit both parties.

Takeaways

Florists prefer stem counts in tens for easy calculations.
Pricing should be per stem to avoid confusion.
Know the market prices to set competitive rates.
Bring curated samples to avoid overwhelming florists.
Not all florists will appreciate your product; find the right fit.
Stripped stems save florists time and add value.
Establish a professional presence to attract florists.
Use consistent billing systems for smooth transactions.
Offer a dedicated wholesale platform for clarity.
Marketing to florists is about building beneficial partnerships.

Helpful Links:

Farmers to Florists: https://www.farmerstoflorists.com/

Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Mastering Crop Planning for Profitable Flower Farming Apr 07, 2025

$30 Crop Planning Offer: https://www.sunnymarymeadowcoaching.com/offers/8qKFeNxG

In this episode of the Flower Farmer Forum podcast, host Liz discusses the critical aspect of crop planning for flower farmers. She emphasizes the importance of understanding fixed and flexible offerings, managing bloom times, and the mathematical calculations necessary for successful crop planning. Liz also introduces her crop planning course, designed to help farmers streamline their processes and improve profitability.

Takeaways

Crop planning is essential for profitability in flower farming.
Understanding the difference between fixed and flexible offerings is crucial.
Managing bloom times effectively can ensure a steady supply of flowers.
Succession planning helps stagger bloom periods for continuous production.
Different flowers have unique picking windows that must be considered.
Mathematics plays a key role in determining how many flowers to grow.
Creating a calendar can help track bouquet needs and flower availability.
Peace of mind comes from having a clear crop planning strategy.
Joining a community can provide support and resources for flower farmers.
With proper planning, flower farmers can grow efficiently and profitably.

Helpful Links:

Farmers to Florists: https://www.farmerstoflorists.com/

Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

SEO 101 for Flower Farmers: Strategies and Insight from Brandon Leibowitz Mar 31, 2025

Find Brandon online: https://seooptimizers.com/

In this episode, Liz discusses SEO optimization for small businesses with Brandon Leibowitz, founder of SEO Optimizers. They explore the importance of SEO for small business owners, particularly those in niche markets like flower farming. The conversation covers the basics of SEO, strategies for optimizing websites, the significance of content creation, and the role of video in enhancing online visibility. Brandon shares practical tips on keyword research, avoiding common pitfalls, and leveraging various platforms to drive traffic. The episode emphasizes the long-term benefits of SEO and the need for patience and consistency in building online presence.

Takeaways

SEO is crucial for small businesses to convert hobbies into profitable ventures.
Understanding SEO basics is essential for increasing online visibility.
Optimizing website content with relevant keywords can significantly improve search rankings.
Creating dedicated pages for specific keywords enhances SEO effectiveness.
Regularly updating content keeps it relevant and improves search engine rankings.
Video content can boost SEO when embedded on websites.
Keyword research is vital for targeting the right audience and increasing traffic.
Avoiding duplicate content is important to prevent penalties from search engines.
Utilizing tools like Google Keyword Planner can simplify keyword research.
Patience is key; SEO results take time to manifest.

Helpful Links:

Farmers to Florists: https://www.farmerstoflorists.com/

Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Ranunculus Growing Secrets: Overcoming Challenges in Cold Climates Mar 24, 2025

In this episode of the Flower Farmer Forum podcast, host Liz discusses the intricacies of growing Ranunculus, sharing her personal experiences, challenges, and future plans. Over the course of the conversation, she reflects on her past growing seasons, the lessons learned from various experiments, and the adjustments made for the current season. Liz also outlines her strategies for future cultivation, including innovations in high tunnel farming and the importance of planning for seasonal flower demands, particularly for weddings and subscriptions.

Takeaways

Ranunculus can be beautiful but challenging to grow in colder climates.
Past experiences have taught valuable lessons about corm management.
Pre-sprouting techniques can significantly impact growth success.
Soil temperature is crucial for the successful blooming of Ranunculus.
Planning for specific flower demands is essential for profitability.
Experimentation is key to finding the best growing methods.
High tunnels can provide better growing conditions for delicate flowers.
Future plans include expanding growing space and improving infrastructure.
Collaboration among local flower farmers can enhance market demand.
Understanding customer expectations is vital for successful sales.

Helpful Links:

Farmers to Florists: https://www.farmerstoflorists.com/

Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Branding Your Flower Farm: The Role of Authentic Storytelling Mar 17, 2025

Reme's website: https://www.rememancera.com/story-connectors-1on1/?fbclid=PAZXh0bgNhZW0CMTEAAaY5FvFboY6RqUIx3wsxSoGScfBr0YwbjH9DfjhUwbCiRzHKcmJ1R7Nzx-Y_aem_PUKn4Bv6QKREx_WEB6k3Dw

In this episode of the Flower Farmer Forum podcast, host Liz Fiedler Mergen speaks with personal branding strategist Reme Mancera about the significance of storytelling in building a personal brand. They discuss how to find unique stories, the importance of authenticity and transparency in marketing, and strategies for connecting with audiences. Reme emphasizes that everyone has stories to share, even if they don't seem epic, and that repetition and structure can help in effectively communicating these stories. The conversation highlights the long-term benefits of storytelling in branding and marketing.

Takeaways

Your story is what makes you unique.
You don't need an epic story to connect with your audience.
Look for 10 little moments in your journey to share.
Authenticity and transparency are crucial in branding.
Repetition helps build familiarity and connection with your audience.
You can share the same story in different ways for different audiences.
It's okay to have private stories that you don't share publicly.
Finding relevant stories can make marketing easier and more effective.
Structure your content to make storytelling easier.
Long-term strategies are essential for sustainable branding.

FBA (Flowers Bloom Anyway): Embracing Your Own Path Without Apology Mar 10, 2025

In this episode of the Flower Farmer Forum podcast, discusses the importance of embracing one's unique path as an entrepreneur without feeling the need to conform to societal expectations. She shares insights on the judgments faced by ambitious individuals and how to shift one's mindset to own their ambition without guilt. The conversation also touches on the significance of intentional living and surrounding oneself with supportive people to foster personal growth and success.

Takeaways

Embrace your unique goals and dreams without apology.
Judgments from others often stem from misunderstanding or concern.
It's important to shift your mindset to own your ambition without guilt.
Comparison can either inspire or deplete you; choose wisely.
There is enough space for everyone's success in the world.
Surround yourself with supportive and like-minded individuals.
Focus on the intention behind others' words to avoid defensiveness.
What energizes one person may deplete another; respect those differences.
Intentional living is crucial for personal and professional growth.
These episodes aim to inspire anyone pursuing a dream or growing a business.

Helpful Links:

Farmers to Florists: https://www.farmerstoflorists.com/

Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

How to Start Worm Composting at Home: Expert Advice from Cathy Nesbitt Mar 03, 2025

In this episode of the Flower Farmer Forum podcast, host Liz interviews Cathy Nesbitt, the 'Laughing Bean Queen' and founder of Cathy's Crawley Composters. They discuss the benefits and methods of indoor composting with worms, including the science behind it, how to manage a worm bin, and the environmental impact of composting. Kathy shares her journey from being an accidental entrepreneur to educating others about the importance of composting and connecting with nature. The conversation emphasizes the ease of composting at home and the joy of nurturing worms as part of sustainable gardening practices.

Takeaways

Indoor composting is a viable solution for those with limited outdoor space.
Worms require a carbon-nitrogen mix for effective composting.
Aerobic composting prevents bad odors and promotes healthy decomposition.
Temperature, moisture, and airflow are key factors in worm composting.
Freezing food scraps can speed up the composting process.
Citrus, garlic, and onion should be avoided in worm bins.
Worms can breed to fill their space without overpopulating.
Cathy's journey into composting began with a personal challenge.
Education and workshops are essential for promoting composting.
Connecting with nature through gardening fosters a peaceful existence.

Helpful Links:

Farmers to Florists: https://www.farmerstoflorists.com/

Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Why Every Flower Farmer Needs a Google Business Profile Feb 24, 2025

In this episode of the Flower Farmer Forum podcast, host Liz speaks with Marilyn about the significance of Google Business Profiles for local businesses. They discuss how to set up and optimize these profiles to enhance visibility, engage with customers, and gather reviews. Marilyn emphasizes the importance of regular updates and content creation to maintain an active presence on Google, which can lead to increased customer traffic and business growth. The conversation also touches on strategies for effectively asking for reviews and the overall impact of a well-managed Google Business Profile on local business success.

Takeaways

Google Business Profiles are essential for local visibility.
Regular updates to your profile can enhance search relevance.
Engaging with customers through posts and Q&A is crucial.
Photos and videos improve your profile's attractiveness.
Claim and verify your business profile to start.
Use keywords in your business name and description.
Encourage customers to leave reviews with QR codes.
Responding to reviews is important for reputation management.
Content on your profile can drive traffic to your website.
Investing time in your Google Business Profile pays off.

Helpful Links:

Farmers to Florists: https://www.farmerstoflorists.com/

Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Introducing FarmersToFlorists.com Feb 17, 2025

First 20 farmers sign up here to waive the activation fee: https://www.farmerstoflorists.com/offers/MaYLNyjv/checkout?

Learn more about Farmers to Florists: https://www.farmerstoflorists.com/f2f-farmer

In this episode of the Flower Farmer Forum podcast, host Liz introduces FarmersToFlorists.com, a platform designed to connect flower farmers with florists. Liz discusses the challenges faced by florists in sourcing local flowers and how her platform aims to streamline the process. The conversation covers the features of the website, pricing options, and the importance of building relationships between farmers and florists. Liz emphasizes the need for a sustainable business model and the potential for growth in the floral industry.

Takeaways

Farmers to Florists was created to help flower farmers and florists connect more efficiently.
Many florists struggle to buy local flowers due to logistical challenges.
The platform allows farmers to manage their wholesale orders and communicate directly with florists.
Identifying the right type of florist is crucial for flower farmers.
The website offers a password-protected page for florists to see available flowers.
Farmers can keep 100% of their earnings without commission fees.
The platform is designed to save time and maintain boundaries for flower farmers.
Customization options are available for farmers to tailor their pages.
The goal is to have a vetted network of flower farmers for florists to rely on.
Future marketing strategies include reaching out to florists and promoting the platform at conventions.

Helpful Links:

Farmers to Florists: https://www.farmerstoflorists.com/

Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

"Should You Grow?" Series: Zinnias Feb 10, 2025

In this episode of the Flower Farmer Forum podcast, Liz discusses the pros and cons of growing zinnias, a popular flower among flower farmers. She highlights their ease of growth, high yield, and vibrant colors, making them ideal for casual arrangements and you-pick farms. However, she also addresses challenges such as their tendency to bend, issues with water quality, and poor performance in cooler storage. Liz provides insights on the best varieties for different uses and concludes with a verdict on whether zinnias are a worthwhile addition to a flower farm.

Takeaways

Zinnias are bright, cheerful, and easy to grow flowers.
They are a staple in many flower farms due to their high yield.
Zinnias add volume and texture to floral arrangements.
They thrive in hot weather, making them ideal for summer.
Zinnias can turn water slimy quickly, affecting vase life.
They do not store well in coolers, impacting wedding work.
Choosing the right zinnia variety is crucial for intended use.
The wiggle test helps determine the right time to harvest zinnias.
Zinnias are great for you-pick sections due to their popularity.
They are productive and profitable but come with some quirks.

Helpful Links:

Farmers to Florists: https://www.farmerstoflorists.com/

Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Cold Flowers: What Works For You on Your Farm? (Live from Flower Farmer Forum Conference) Feb 03, 2025

This conversation explores various aspects of flower farming, focusing on spring blooms, growing techniques, challenges faced by farmers, and the importance of both annuals and perennials. The speakers share their experiences, mistakes, and successes in cultivating flowers, particularly in colder climates. They discuss strategies for fall planting, overwintering techniques for specific plants like eucalyptus, and the significance of timing in seed starting. The conversation concludes with insights on wildflower patches and the overall journey of flower farming. In this conversation, the speakers discuss various innovative planting techniques and strategies for flower farming, focusing on specific flowers like peonies, tulips, anemones, and feverfew. They share personal experiences with planting in high tunnels, experimenting with fall planting, and the challenges of timing blooms for events. The discussion also covers the use of frost cloth versus plastic for plant protection and the importance of staggering plantings to ensure a continuous supply of flowers throughout the growing season.

Takeaways

Spring blooms require careful planning and knowledge.
Mistakes in flower farming can be costly but are learning opportunities.
High tunnels can significantly extend the growing season.
Bells of Ireland can be tricky to grow from seed.
Early planting is crucial for success with cold hardy annuals.
Perennials play a vital role in early flower production.
Eucalyptus can be overwintered with proper care and techniques.
Timing in seed starting is essential for successful blooms.
Wildflower patches can thrive with the right conditions and care. Experimenting with different planting techniques can yield surprising results.
Using fabric can help keep the ground warm for early blooms.
Fall planting can be a viable option if conditions are right.
Lysianthus can be planted in succession for extended blooms.
Peonies can benefit from being grown in tunnels for earlier blooms.
Staggering tulip plantings helps manage bloom timing for events.
Anemones and ranunculus can be grown together for a longer flowering period.

Helpful Links:

Farmers to Florists: https://www.farmerstoflorists.com/

Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Lessons from Wedding Expos and Adding Weddings to Your Farm's Revenue Jan 20, 2025

In this episode, Liz discusses the valuable lessons learned from attending wedding expos and how they can enhance revenue for flower farmers. She emphasizes the importance of networking, showcasing seasonal flowers, managing client expectations, and the significance of authenticity in building relationships with clients. Liz also shares insights on understanding wedding budgets and the educational role florists can play in the planning process. The conversation wraps up with key takeaways and future plans for expanding her business.

Takeaways

Never say never about adding weddings to your revenue stream.
Wedding expos provide significant networking opportunities.
Showcasing locally grown seasonal flowers is essential.
Managing client expectations is crucial in wedding planning.
Understanding wedding budgets helps in client education.
Authenticity is key in building relationships with clients.
Strategic displays should reflect what you can deliver.
Weddings can be a great income source without major crop changes.
Clear communication is vital for successful consultations.
Future plans include expanding the business and offerings.

Helpful Links:

Farmers to Florists: https://www.farmerstoflorists.com/

Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

5 Tips for Getting the Most Life From Your Fresh Flowers Jan 13, 2025

Free Download: https://www.sunnymarymeadowcoaching.com/cut-flower-care-tips

In this episode of the Flower Farmer Forum podcast, Liz discusses how to care for locally grown flowers from the perspective of the customer. She emphasizes the unique qualities of these flowers, the importance of educating customers on their care, and sustainable practices in flower farming. The episode provides practical tips for prolonging the life of bouquets and highlights the significance of supporting local agriculture.

Takeaways

Locally grown flowers have fewer chemicals and are safer for the environment.
Educating customers on flower care enhances their experience and satisfaction.
Changing the water daily is crucial for flower longevity.
Flowers should be kept away from direct sunlight and heat.
Avoid storing flowers near fresh fruit to prevent wilting.
Trimming stems at an angle helps flowers absorb water better.
Removing leaves below the waterline prevents bacterial growth.
Locally grown flowers celebrate nature and support sustainable agriculture.
Providing customers with care tips can improve their results and happiness.
Utilizing email marketing can help build a customer base.

Helpful Links:

Farmers to Florists: https://www.farmerstoflorists.com/

Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

What You Need to Know to Apply For the Marketing Assistance for Specialty Crops (MASC) Program Jan 06, 2025

https://www.fsa.usda.gov/

The Marketing Assistance for Specialty Crops (MASC) program provides financial assistance to specialty crop producers to help them expand domestic markets or develop new markets for their crops.

MASC helps specialty crop producers offset higher marketing costs related to:

Tenderness and perishability of specialty crops like fruits, vegetables, floriculture, nursery crops and herbs;
Specialized handling and transport equipment with temperature and humidity control;
Packaging to prevent damage;
Moving perishables to market quickly; and
Higher labor costs.

In this episode of the Flower Farmer Forum podcast, Liz discusses the USDA's Marketing Assistance for Specialty Crops (MASC) program, which aims to provide financial support to specialty crop producers facing unique challenges. The episode covers the eligibility criteria, application process, and potential payouts, emphasizing the importance of accurate bookkeeping and registration with the FSA. Liz shares her personal experiences and insights on navigating the program, as well as tips for managing finances effectively in the flower farming business.

Takeaways

The MASC program is designed to assist specialty crop producers.
Producers can report sales based on raw goods without value added.
Eligibility for the program requires registration with the FSA.
The program has a total funding of $2 billion available.
Payouts will depend on the number of applicants and reported sales.
Accurate bookkeeping is essential for applying to the program.
The application process is straightforward and can be completed online.
Producers should keep detailed records to prepare for potential audits.
The payout structure is tiered based on reported sales amounts.
Resources and courses are available for producers needing help with bookkeeping.

Helpful Links:

Farmers to Florists: https://www.farmerstoflorists.com/

Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Webinar Replay: Goal Setting for the New Year - Introducing Petals & Profits Dec 30, 2024

In this conversation, Liz discusses her goal-setting strategies for the upcoming year, focusing on personal, business, and relationship goals. She emphasizes the importance of writing down goals, evaluating them, and adapting strategies as needed. The discussion also covers the Pedals and Profits Challenge, which aims to hold participants accountable for their goals. Liz shares insights on building relationships within the wedding industry and the significance of SMART goals in achieving success. The conversation concludes with reflections on tools and resources that can aid in reaching these goals.

Takeaways

Setting specific goals is crucial for success.
Evaluate your goals regularly to ensure they are realistic.
Building relationships can significantly impact business growth.
SMART goals help in creating a clear path to success.
Accountability is key in achieving your goals.
Adapt your strategies based on what works and what doesn't.
Utilize tools and resources to streamline your processes.
Personal goals should align with business objectives.
Networking is essential in the wedding industry.
Celebrate small victories to stay motivated.

Helpful Links:

Farmers to Florists: https://www.farmerstoflorists.com/

Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow Flower Farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

How to Best Explain the Benefits of Locally Grown Flowers to Others Dec 23, 2024

In this episode of the Flower Farmer Forum podcast, host Liz Fiedler Mergen discusses the numerous benefits of locally grown flowers, emphasizing the importance of having a well-prepared elevator pitch to advocate for local blooms. She highlights the unique qualities of local flowers, including their freshness, sustainability, and support for the local economy. Liz also introduces a new resource, FarmersToFlorist.com, aimed at fostering collaboration between flower farmers and florists.

Takeaways

Locally grown flowers offer unmatched quality and freshness.
Having an elevator pitch is crucial for advocating local flowers.
Local flowers support the local economy and community.
Sustainability in flower farming is a gradual process.
Unique varieties of flowers are often only available locally.
Florists value the quality and convenience of local flowers.
Price should not be the main focus when selling local flowers.
Educating consumers about local flowers is essential.
FarmersToFlorist.com aims to connect farmers and florists.
Networking opportunities can elevate the local flower industry.

Helpful Links:

Farmers to Florists: https://www.farmerstoflorists.com/

Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow Flower Farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Recapping My Speech for the FFA State Leadership Conference Dec 16, 2024

Goal Setting Webinar on Dec 17th: https://www.sunnymarymeadowcoaching.com/registration-page-d3536231-06cf-4e2a-8585-4a5dbb674470

Petals and Profits: https://www.sunnymarymeadowcoaching.com/petals&profits

In this reflective episode, Liz shares her journey of personal growth and resilience following the loss of her husband. She discusses the importance of community, the bright future of agriculture, and the power of storytelling in her speaking engagements. Liz emphasizes the significance of embracing change, authenticity, and the lessons learned through grief and new beginnings.

Takeaways

The future of agriculture is bright, driven by passionate youth.
Grief is a journey that requires strength and support.
Engaging with the community can provide healing and purpose.
Public speaking is about storytelling, not just delivering a message.
You don't need to have everything figured out to succeed.
Embracing change can lead to unexpected opportunities.
Authenticity in sharing your journey resonates with others.
Life's challenges can be overcome with resilience and determination.
Focus on what truly matters in your life and career.
The universe often provides opportunities when you least expect it.

Helpful Links:

Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow Flower Farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Don't Wait Until January 1st to Start Setting 2025 Goals Dec 09, 2024

Goal Setting Webinar on Dec 17th: https://www.sunnymarymeadowcoaching.com/registration-page-d3536231-06cf-4e2a-8585-4a5dbb674470

Petals and Profits: https://www.sunnymarymeadowcoaching.com/petals&profits

In this episode of the Flower Farmer Forum podcast, Liz discusses the significance of goal setting and regular business audits for sustainable success in flower farming. She emphasizes the importance of intentionality, resilience, and creating manageable goals that lead to meaningful change. Liz introduces her new course, Petals and Profits Weekly Challenges, designed to help flower farmers set actionable goals and improve their businesses through community support and accountability.

Takeaways

Everyone can improve on goal setting.
Resilience is not sustainable without intention.
Time does not heal; intention does.
Setting bite-sized goals is crucial for enjoyment.
Regular audits help identify areas for improvement.
Sustainable success is about creating habits, not perfection.
Use time as a tool for growth, not a passive measurement.
Community support enhances accountability in goal setting.
Focus on actionable steps rather than broad goals.
Don't wait for the new year to start planning.

Helpful Links:

Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow Flower Farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Breeding Dahlias: Insights from Lorelie of Florelie Dec 02, 2024

Visit Florelie online!

In this conversation, Liz interviews Lorelie from Florelie is a small scale, specialty cut flower farm in Bungaree, Victoria, Australia, focusing on her journey in growing and breeding dahlias. Lorelie shares her experiences from starting with a few plants to growing over 10,000 dahlias. The discussion covers the intricacies of breeding, the importance of genetic diversity, and the techniques used for seed saving and tuber storage. Lorelie also explains the challenges of selling tubers within Australia due to strict quarantine regulations. In this conversation, Liz and Lorelie discuss the intricacies of breeding and evaluating dahlias and peonies, the challenges of seed exchange and customs regulations, and the importance of understanding customer preferences in flower sales. They share insights on the breeding process, the significance of maintaining a breeder prefix, and the joy of selecting flowers based on color palettes for events.

Takeaways

Dahlias are genetically diverse, making breeding a challenge.
Specific parent plants are chosen for breeding based on desired traits.
The farm grows over 10,000 dahlias each season.
Seed saving is labor-intensive and requires careful monitoring.
Sales of tubers are restricted by quarantine laws in Australia.
Less than 2% of seedlings are typically saved for breeding.
Bees are relied upon for natural pollination in breeding patches.
Record-keeping is essential for tracking seed parentage. More than 50% of dahlias are discarded in the second year.
A four-year breeding and trial period is being considered.
Dahlias do not require official registration in Australia.
Breeders use prefixes to identify their varieties.
Flower performance can deteriorate over time.
Customer preferences dictate flower sales strategies.

Helpful Links:

Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow Flower Farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

"Should You Grow?" Series: Tulips Nov 25, 2024

Free Tulip Growing Guide: https://www.sunnymarymeadowcoaching.com/tulipguide

In this episode of the Flower Farmer Forum podcast, Liz discusses the intricacies of growing tulips, focusing on profitability, market considerations, and effective harvesting techniques. She shares her personal experiences, including the financial aspects of tulip farming, the importance of understanding growing conditions, and the labor-intensive nature of harvesting. Listeners are encouraged to explore tulips as a viable crop while being mindful of their specific circumstances and market demands.

Takeaways

Tulips can be profitable if managed correctly.
Understanding your market is crucial for success.
Growing conditions significantly impact tulip viability.
Labor costs can affect overall profitability.
Unique varieties can help differentiate your product.
Harvesting requires careful timing and planning.
Investing in infrastructure can save time and labor.
Coolers are essential for managing large harvests.
Batching work can streamline the harvesting process.
Continuous evaluation of crop viability is important.

Helpful Links:

Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow Flower Farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Tax Strategies for Flower Farmers Post Election Preparing for 2025 - Part 2 Nov 18, 2024

Download the FREE Tax Planning Guide: https://www.sunnymarymeadowcoaching.com/tax-planning

In this episode of the Flower Farmer Forum podcast, Liz discusses tax strategies for flower farmers in the context of the results of the 2024 elections. The conversation emphasizes the importance of understanding financial planning, overcoming the stigma around discussing money, and navigating the complexities of tax laws, particularly in relation to the Trump tax plan. Liz shares practical tips for tax planning, including the significance of organization, understanding deductions, and strategic financial decisions that can benefit flower farmers.

Takeaways

Talking about money is often seen as taboo, but it's essential for learning.
Money itself is not evil; it provides choices and freedom.
Tax planning should be viewed as playing within the rules, not cheating the system.
Understanding the tax code can significantly impact financial decisions for farmers.
Bonus depreciation can allow farmers to offset taxable income effectively.
Keeping personal and business finances separate is crucial for clarity and organization.
Familiarizing oneself with deductible expenses can simplify tax preparation.
Strategic planning for major purchases can lower tax burdens.
Reviewing estate plans is important for long-term financial health.
Peddling perishable products requires careful financial planning.

Helpful Links:

Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow Flower Farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Tax Strategies for Flower Farmers Post Election Preparing for 2025 - Part 1 Nov 11, 2024

Download the FREE Tax Planning Guide: https://www.sunnymarymeadowcoaching.com/tax-planning

In this episode of the Flower Farmer Forum podcast, Liz discusses essential tax strategies for flower farmers in light of recent political changes. She shares her personal journey of financial awareness following the loss of her husband and emphasizes the importance of understanding tax benefits and deductions for business growth. The conversation covers key tax terms, the impact of political decisions on small businesses, and actionable insights for maximizing deductions and ensuring compliance with tax laws. Liz encourages flower farmers to embrace their roles as business owners and to stay informed about financial strategies that can support their goals.

Takeaways

Understanding tax strategies is crucial for flower farmers.
Personal financial awareness can lead to better business decisions.
Political changes can significantly impact business operations.
Owning an LLC requires demonstrating real business activity.
Tax benefits are designed to support small businesses.
Depreciation can help reduce taxable income over time.
It's essential to keep accurate records for tax deductions.
Planning ahead for taxes should be a year-round activity.
Engaging with a CPA can provide valuable insights for business owners.
Investing in knowledge and resources can lead to business growth.

Helpful Links:

Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow Flower Farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

The Growth History of My 6-Figure Flower Farm Nov 04, 2024

In this episode, Liz shares her personal journey of building a six-figure flower farm from a small hobby to a thriving business. She discusses the challenges and triumphs she faced along the way, including navigating the loss of her husband, scaling her operations, and the importance of community support. Liz emphasizes the need for transparency in the flower farming industry and offers insights into the realities of running a small business, including financial management and sustainable growth strategies.

Takeaways

The journey of starting a flower farm can be deeply personal.
Community support plays a crucial role in business growth.
Navigating loss can lead to unexpected opportunities.
Scaling a business requires careful planning and investment.
Transparency in the industry is essential for aspiring farmers.
Every year brings new challenges and learning experiences.
Building a sustainable business involves understanding profit margins.
Hiring help can alleviate workload but impacts salary.
Investing in infrastructure is key to long-term success.
Diversifying income streams can provide financial stability.

Helpful Links:

Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow Flower Farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

You're Invited to Flower Farmer Forum Conference 2025 Oct 28, 2024

In this episode, Liz discusses the upcoming Flower Farmer Forum conference, sharing insights on its purpose, structure, and the importance of community among flower farmers. The conference aims to elevate the industry by providing educational opportunities, fostering networking, and promoting the value of locally grown flowers. Liz emphasizes the need for collaboration and support within the flower farming community to enhance the quality and perception of local flowers.

Takeaways

The Flower Farmer Forum conference aims to elevate the flower farming industry.
Networking and community building are essential for flower farmers.
Educational sessions will cover accounting, soil health, and marketing.
Local flowers offer unique varieties and support local economies.
Confidence in pricing and quality is crucial for local flower farmers.
The conference will provide actionable steps for attendees to implement.
Collaboration among farmers can lead to better business practices.
Mental wellness is an important aspect of farming.
The conference will feature motivational speeches and peer exchange sessions.
Attendees will have opportunities to learn from each other and share experiences.

Helpful Links:

Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow Flower Farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Live Webinar Replay: Managing Burnout in Flower Farming Oct 23, 2024

In this webinar, Liz discusses effective strategies for managing burnout as a flower farmer. She shares actionable tips that have helped her streamline operations, set boundaries, and maintain a sustainable work-life balance. Key topics include creating a standard bestselling offer, establishing minimums for custom orders, utilizing communication tools, and batching work for efficiency. Liz emphasizes the importance of making work enjoyable and sustainable, rather than simply trying to be more resilient in the face of challenges.

Takeaways

Scaling your business can mean scaling your problems.
Creating a standard bestselling offer simplifies customer expectations.
Setting a minimum for custom orders helps manage workload.
Streamlining communication is crucial for efficiency.
Using scheduling tools can help manage customer interactions effectively.
Batching work reduces stress and increases productivity.
It's important to prioritize enjoyment in your work.
Clear boundaries help maintain a healthy work-life balance.
Utilizing tools like Google Docs can enhance team communication.
Burnout can be managed by modifying work processes rather than personal resilience.

Helpful Links:

Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow Flower Farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Community Over Competition in Flower Farming Oct 21, 2024

FLOWER FARMER FORUM: https://www.sunnymarymeadowcoaching.com/FFFC2025

In this episode of the Flower Farmer Forum podcast, host Liz discusses the challenges and opportunities presented by competition in the flower farming industry. She emphasizes the importance of adopting an abundance mindset, focusing on collaboration rather than rivalry, and leveraging competition to innovate and improve business practices. Liz shares personal experiences and practical strategies for standing out in a crowded market, fostering community among growers, and prioritizing customer needs. The conversation highlights the significance of viewing competition as a catalyst for growth and success in the flower farming community.

Takeaways

Focus on offense, not defense when facing competition.
Collaboration among flower farmers can create a stronger community.
Competition can drive innovation and improvement in business practices.
An abundance mindset allows for growth and success in a competitive market.
Understanding customer needs is crucial for business success.
Building relationships with competitors can lead to mutual benefits.
Celebrating the successes of others fosters a positive community.
Staying true to your unique offerings helps differentiate your business.
Continuous innovation is key to staying relevant in the market.
Trusting the process and maintaining a long-term vision is essential for success.

FLOWER FARMER FORUM: https://www.sunnymarymeadowcoaching.com/FFFC2025

Helpful Links:

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow Flower Farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Growing the Right Flowers for Your Business - Burnout Mini Series Part 3 Oct 14, 2024

Register for the FREE webinar on avoiding burnout: https://www.sunnymarymeadowcoaching.com/registration-page-60063b60-008f-48ef-b083-d9d3ec13ee3e

In this episode of the Flower Farmer Forum podcast, Liz discusses strategies for reducing burnout in flower farming. She emphasizes the importance of growing the right amount of flowers based on customer demand, understanding target customers, and implementing efficient production and pricing strategies. Liz also shares insights on crop planning, tracking production, and setting revenue goals to ensure a sustainable and profitable flower farming business.

Takeaways

Growing the right amount of the right plants is crucial.
Understand customer demand to avoid burnout.
Efficient production can reduce stress and labor.
Track bloom cycles to ensure continuous flowers.
Pricing appropriately is essential for profitability.
Crop planning helps manage production effectively.
Use tools to keep track of flower production.
Learn from past mistakes to improve future growth.
Set clear revenue goals to guide business decisions.
Engage with customers to understand their preferences.

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Helpful Links:

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Hiring The Right Help in Your Business to Avoid Burnout - Burnout Mini Series Part 2 Oct 07, 2024

Register for the FREE webinar on avoiding burnout: https://www.sunnymarymeadowcoaching.com/registration-page-60063b60-008f-48ef-b083-d9d3ec13ee3e

In this episode of the Flower Farmer Forum podcast, Liz discusses strategies to reduce burnout on flower farms, focusing on the importance of hiring help and building a strong team. She shares her personal experiences and insights on transitioning from a manager to a leader, identifying bottlenecks in business operations, and practical tips for hiring the right employees. The conversation emphasizes the significance of teamwork, clear communication, and strategic planning in creating a sustainable and successful flower farming business.

Takeaways

You can do anything, but you can't do everything.
Hiring help is a huge responsibility and opportunity.
Bottlenecks often start with us as the owner being unclear about expectations.
Success is about teamwork and building a strong support system.
The smallest shift in delegating tasks can be a game changer.
Adjust your expectations as you both learn the best ways to work together.
Hiring your first employee can feel overwhelming, but it can be rewarding.
Clarity about roles and responsibilities is crucial for success.
Planning ahead is essential to reduce stress and expenses.
Hiring help allows you to focus on higher-value activities.

Helpful Links:

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

How I *Mostly* Avoided Burn Out This Farming Season - Burnout Mini Series Part 1 Sep 30, 2024

Register for the FREE webinar on avoiding burnout: https://www.sunnymarymeadowcoaching.com/registration-page-60063b60-008f-48ef-b083-d9d3ec13ee3e

In this conversation, Liz discusses her experiences and strategies for avoiding burnout as a flower farmer. She emphasizes the importance of financial management, setting clear goals, and creating boundaries to maintain a healthy work-life balance. Liz shares her transition from a seasonal business model to a year-round operation, highlighting the benefits of planning and prioritizing tasks to reduce stress and enhance profitability. The conversation serves as a guide for flower farmers looking to sustain their passion while managing the demands of their business effectively.

Takeaways

It's crucial to record experiences when they are fresh.
Financial management is key to avoiding burnout.
Setting clear revenue goals helps maintain focus.
Burnout often results from operating without boundaries.
Running a business requires a long-term perspective.
Planning for off-seasons can reduce stress.
Transitioning to year-round operations can stabilize income.
Creating boundaries allows for a healthier work-life balance.
Proactive financial management leads to smoother operations.
Investing in personal development can enhance business practices.

Helpful Links:

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Tax Planning Tips for Flower Farmers Sep 23, 2024

In this episode of the Flower Farmer Forum podcast, Lizdiscusses the importance of financial health for flower farmers, emphasizing that understanding and managing finances is crucial for sustainability and success in the business. She shares insights on how to monitor financial health throughout the year, the significance of tax planning, and practical tips for organizing finances. Liz encourages farmers to reflect on their business's profitability and personal well-being, offering support for those feeling overwhelmed or questioning their business direction.

Takeaways

Financial health is a year-long process, not just tax season.
Understanding your financial position helps in making informed decisions.
Pre-selling flowers can create predictability in income.
Organizing receipts monthly prevents confusion at tax time.
Quarterly reviews of profit and loss statements are essential.
Depreciation can significantly impact tax deductions.
Setting aside money for taxes quarterly avoids surprises.
Tracking expenses accurately is crucial for financial clarity.
Reflecting on personal well-being is as important as business health.
Seeking professional help can provide clarity and direction.

Helpful Links:

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

How to Label and Store Dahlias Sep 16, 2024

Get the Free Guide: https://www.sunnymarymeadowcoaching.com/free-downloads-resources-1

In this episode of the Flower Farmer Forum podcast, host Liz Fiedler-Mergen discusses the essential practices for labeling and storing dahlias in the fall. She emphasizes the importance of proper labeling to ensure the identification of different varieties, especially before the frost hits. Liz shares her techniques for storing dahlias, including the best materials to use and the ideal conditions for storage. She also highlights the significance of selecting the right dahlia varieties for both personal enjoyment and business needs, providing insights into her own experiences and plans for the upcoming season.

Takeaways

Labeling dahlias is crucial before the frost hits.
Use oil-based paint markers for durable labeling.
Store dahlias at 45 to 55 degrees for best results.
Dahlias can be stored without dividing them.
Organize your dahlias by keeping a list of which to keep or sell.
Timing is key for labeling and storing dahlias.
Consider the market demand when choosing dahlia varieties.
A good storage method involves keeping dirt on the tubers.
Plan for future seasons by evaluating your current dahlias.

Helpful Links:

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

"Should You Grow?" Series: Jewels of Opar Sep 09, 2024

In this episode of the Flower Farmer Forum podcast, Liz discusses the benefits of growing jewels of opar, a flower that adds texture and movement to bouquets. Liz shares her personal experience with growing jewels of opar and highlights its versatility in different floral arrangements. She also provides practical tips on harvesting and using the flowers. The episode concludes with a reminder to pause and reflect before making any big decisions in the flower farming business.

Takeaways

Jewels of opar is a flower that adds texture and movement to bouquets and floral arrangements.
It is a versatile flower that can be used in weddings, events, and wearable flowers.
The flowers start blooming in mid-August and continue to produce throughout the season.
Harvesting the flowers requires waiting until the petals fall off and the berries become woody and rigid.
Before making any big decisions in the flower farming business, it is important to pause, reflect, and gather information.

Helpful Links:

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

2024 Update on The Flower Farm: 100K Podcast Downloads, Farm Operations and Future Plans Aug 27, 2024

Helpful Links:

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

"Should You Grow?" Series: Lisianthus Aug 19, 2024

In this episode, Liz discusses the pros and cons of growing lisianthus, a beautiful but somewhat tricky flower. She shares her experiences and tips for successfully growing lisianthus, including the importance of buying plugs instead of starting from seed, the need for well-drained soil and plenty of sunlight, and the different bloom times of different lisianthus groups. Liz also emphasizes the profitability of selling lisianthus by the stem or using them in premium arrangements, rather than including them in lower-priced bouquets. Overall, lisianthus can be a valuable addition to a flower farm if grown and marketed correctly.

Takeaways

Consider buying plugs instead of starting lisianthus from seed for better success.
lisianthus requires well-drained soil and plenty of sunlight, but does not like to have wet feet.
Different lisianthus groups have different bloom times, so plan accordingly for succession planting.
Selling lisianthus by the stem or using them in premium arrangements can be more profitable than including them in lower-priced bouquets.
lisianthus has a long vase life and can be stored in a cooler for up to two weeks.

Helpful Links:

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Investing in Education: The Value of Peddling Perishable Products with Katie and Audra from Ranchy Stems Aug 16, 2024

Learn about Foundations of Peddling Perishable Products: https://www.sunnymarymeadowcoaching.com/foundationsofPPP

Katie and Audra from Ranchy Stems discuss their experience taking Liz's course on Peddling Perishable Products. They talk about their backgrounds, their journey in investing in themselves, and the changes they made to their flower farming business as a result of the course. They emphasize the importance of efficiency, streamlining processes, and building a business around their life. They also highlight the value of the course in providing guidance, shortcuts, and a community of support. Overall, they express gratitude for the course and the opportunity to learn and grow their business.

Takeaways

Efficiency and streamlining processes are key to running a successful flower farming business.
Building a business around your life, rather than the other way around, is important for sustainability and work-life balance.
Investing in education and guidance, such as taking a course, can provide valuable shortcuts and help avoid costly mistakes.
Being part of a supportive community of like-minded individuals can provide inspiration, motivation, and opportunities for collaboration.
Constant learning and adaptation are essential for growth and success in the flower farming industry.

Helpful Links:

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

"Should You Grow?" Series: Snapdragons Aug 12, 2024

In this episode, Liz discusses the topic of growing snapdragons for cut flower farming. She covers various aspects such as market demand, pricing, starting needs, space requirements, harvest needs, and sales methods. Snapdragons are considered a versatile and popular flower that can be grown in most zones. They have a long vase life and can be harvested when two-thirds open. The host also mentions the importance of choosing the right variety and provides tips for purchasing plugs or starting from seeds.

Takeaways

Snapdragons are a versatile and popular flower that can be grown in most zones.
They have a long vase life and can be harvested when two-thirds open.
Consider market demand and pricing when deciding to grow snapdragons.
Snapdragons can be started from plugs or seeds, with plugs being a convenient option.
Support netting may be needed for outdoor planting, and they can be stored in the cooler for up to 10 days.
Choose the right variety for your specific needs and sales methods.

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Look for the bonus PPP episodes on running a cut flower farm and growing your business. The PPP stands for “peddling perishable products”, which is the signature course for her coaching business, www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Farm website: www.sunnymarymeadow.com

Farm instagram: https://www.instagram.com/sunnymarymeadow/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Welcome to the Flower Farmer Forum Podcast Aug 05, 2024

The Flower Farmer Forum podcast has been rebranded from Sunny Mary Meadow to better represent its goal of creating a vibrant community for flower farmers. The podcast has reached over 100,000 downloads and will continue to release regular episodes on profitably growing flowers and sustainable agriculture. Season two will feature episodes on different flowers, interviews with flower farmers, and a book club focused on self-help. The podcast also offers workshops, courses, and coaching for flower farmers.

Takeaways

The Flower Farmer Forum podcast has been rebranded to better reflect its goal of creating a community for flower farmers.
The podcast has reached over 100,000 downloads and continues to release regular episodes on profitably growing flowers and sustainable agriculture.
Season two will feature episodes on different flowers, interviews with flower farmers, and a book club focused on self-help.
The podcast also offers workshops, courses, and coaching for flower farmers.

Look for the bonus PPP episodes on running a cut flower farm and growing your business. The PPP stands for “peddling perishable products”, which is the signature course for her coaching business, www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Farm website: www.sunnymarymeadow.com

Farm instagram: https://www.instagram.com/sunnymarymeadow/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Marketing with Heart and Tech: How to Use AI Without Losing Authenticity May 12, 2025

In this episode of the Flower Farmer Forum podcast, host Liz and guest expert Mona Bavar discuss the intersection of smart marketing, authentic branding, and the use of AI strategies to enhance customer reach without sacrificing authenticity. They explore the importance of understanding one's brand story, the emotional connections that drive customer loyalty, and the role of AI in modern marketing. The conversation also touches on overcoming skepticism towards AI, effective content creation, and the value of workshops for entrepreneurs.

Takeaways

The easy part is growing the flowers; the hard part is selling them.
Understanding your brand story is crucial for clarity and vision.
Emotional connections with customers are essential for small businesses.
Authentic storytelling can differentiate your brand from competitors.
AI can be a powerful tool for content ideation and marketing strategies.
Workshops can provide valuable training for entrepreneurs.
It's important to know your target audience to communicate effectively.
Using AI should enhance your brand's voice, not replace it.
Skepticism towards AI can be overcome with hands-on experience.
The entrepreneurial journey is intertwined with personal growth.

Helpful Links:

Farmers to Florists: https://www.farmerstoflorists.com/

Flower Farmer Forum Conference: https://www.sunnymarymeadowcoaching.com/FFFC2025

Crop Planning for Your Flower Farm: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Peddling Perishable Products: https://sunnymarymeadowcoaching.com/foundationsofPPP

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Every Day Feels Like Friday Jul 31, 2024

In this episode, Liz announces her name change and the rebranding of her podcast from Sunny Mary Meadow Podcast to Flower Farmer Forum. She discusses her initial hesitation to change the name and her desire to focus on both flower farming and the business side of her farm. Liz shares her love for flower farming and the reasons why every day feels like a Friday for her. She talks about the importance of hiring help, setting goals, and creating systems to make the business more efficient and enjoyable. Liz also reveals her plans for expanding her farm and building a sustainable business for future generations.

Takeaways

Changing the name of a podcast or business can be a strategic decision to better align with the focus and goals of the brand.
Finding joy and fulfillment in a business requires intentional planning, hiring help, and creating systems to streamline operations.
Setting clear goals and having predictable revenue streams can reduce stress and create a sense of calmness in the business.
Building a sustainable business involves transitioning from being an operator to being an owner, delegating tasks, and focusing on long-term growth and scalability.
Business ownership allows for flexibility and the ability to pursue other interests and passions while still running a successful enterprise.

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Look for the bonus PPP episodes on running a cut flower farm and growing your business. The PPP stands for “peddling perishable products”, which is the signature course for her coaching business, www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Farm website: www.sunnymarymeadow.com

Farm instagram: https://www.instagram.com/sunnymarymeadow/

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Productivity and Efficiency Tips for Flower Farming Mini Series - Part 3 Jul 15, 2024

Free Webinar signup: https://www.sunnymarymeadowcoaching.com/registration-page-98506269-a075-4c81-99f8-48df49979579

In this episode, Liz discusses the process of harvesting flowers on her farm and shares tips for maximizing efficiency. She emphasizes the importance of planning and growing the right crops in the right quantities. Liz also talks about the benefits of batch work and having a central location for tools and materials. She provides insights into her bouquet-making process and highlights the significance of intentional flower selection for events.

Takeaways

Plan and grow the right crops in the right quantities to reduce waste and maximize efficiency.
Utilize batch work to streamline the harvesting and bouquet-making process.
Have a central location for tools and materials to improve organization and save time.
Select flowers intentionally for events to ensure they are fully open and at their prime.

Helpful Links:

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Crop Planning Journal: https://amzn.to/3xubPZh

Crop Planning Course: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Dewitt Fabric: https://www.dewittcompany.com/products/landscape-fabric/

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Productivity and Efficiency Tips for Flower Farming Mini Series - Part 2 Jul 08, 2024

Free Webinar signup: https://www.sunnymarymeadowcoaching.com/registration-page-98506269-a075-4c81-99f8-48df49979579

In this episode, Liz discusses planting and efficiency in flower farming. She emphasizes the importance of planning and getting specific about what and how much to grow based on what can be sold. The episode also features a discussion about Tilmor a company that offers tools and equipment for small growers. The host shares her experience with the Dibbler tool and the benefits of using pre-cut fabric for weed control. She also explores the advantages of buying plugs instead of starting from seeds and suggests enlisting the help of the community to make planting more efficient.

Helpful Links:

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Crop Planning Journal: https://amzn.to/3xubPZh

Crop Planning Course: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Dewitt Fabric: https://www.dewittcompany.com/products/landscape-fabric/

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Productivity and Efficiency Tips for Flower Farming Mini Series - Part 1 Jul 01, 2024

Free Webinar signup: https://www.sunnymarymeadowcoaching.com/registration-page-98506269-a075-4c81-99f8-48df49979579

In this episode, host Liz kicks off the Productivity and Efficiency Tips for Flower Farming Mini Series. She emphasizes the importance of focusing on expenses and time management to increase profitability. The episode is part of a mini-series divided into three parts: planning, planting, and harvesting. Liz provides insights on crop planning, inventory management, and task management. She also shares her experiences with tools and resources that have helped streamline her flower farming process. The upcoming episodes will cover planting with precision and the importance of event work and subscriptions.

Takeaways

Focus on expenses and time management to increase profitability in flower farming.
Crop planning is crucial for predicting sales and optimizing flower production.
Take inventory of seeds, tools, and resources to avoid wastage and panic buying.
Invest in tools and resources that streamline the flower farming process, such as a dibbler and a journal for crop planning.
Analyze and optimize planting and harvesting techniques to maximize productivity.
Consider the different needs and expectations of event work and subscription customers.

Helpful Links:

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Crop Planning Journal: https://amzn.to/3xubPZh

Crop Planning Course: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

The Process of Creating a Wildflower Patch on My Cut Flower Farm Jun 25, 2024

Blog version of the podcast: https://www.sunnymarymeadowcoaching.com/blog/creating-a-beautiful-wildflower-patch-my-journey-and-tips-for-success

In this episode, Liz discusses her wildflower patch and the process of planting and maintaining it. She shares her personal experience and tips for preparing the soil, choosing the right seeds, and dealing with weeds. Liz also mentions the importance of regular maintenance and the transition from annuals to perennials in the patch.

Takeaways

Preparing the soil and removing weeds and debris is crucial before planting a wildflower patch.
Choosing the right seeds for your climate and soil type is important for successful growth.
Regular watering in the initial weeks is crucial for seed germination.
Maintaining the patch and controlling weeds is necessary to prevent them from taking over.
The patch will evolve over time, with annuals going to seed and perennials becoming more dominant.
Consider seeking support and grants from programs like the CSP for larger-scale wildflower projects.

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Flower Farmer Forum Friday Featured Flower Farmer - Olson Blooms Jun 21, 2024

The Flower Farmer Forum Friday Featured Flower Farmer is a series of interviews with flower farmers who are doing things differently.

Nicole from Olson Blooms shares her journey of starting a flower farming business in Holly, Minnesota. She talks about the inspiration behind her farm name and the significance of her family's history in the area. Nicole discusses her transition from teaching to farming and the challenges she faced along the way. She explains her current offerings, including bouquet subscriptions, DIY bloom buckets, and flower arranging workshops. Nicole also shares her goals for the future, including adding more perennials and shrubs to her farm.

Takeaways

Starting a flower farming business can provide a sense of control and fulfillment for individuals looking for something of their own.
It's important to find a balance between personal goals and family needs when running a flower farm.
The business side of flower farming can be just as important, if not more, than the growing aspect.
Growing a variety of flowers allows for seasonal changes and customer satisfaction.
Having an open mind and being adaptable to change is crucial for long-term success in the flower farming industry.

Olson Blooms: https://www.olsonblooms.com/

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

The Vital Role of Professional Marketing for Your Farm with Kelly Cane of Moxie Creative Jun 17, 2024

In this conversation, Liz and Kelly Cane of Moxie Creative discuss the importance of branding, website creation, and the pitfalls of DIY marketing. They emphasize the need for professional expertise in logo design and branding, as well as the significance of a well-maintained and updated website. The conversation also touches on the challenges and misconceptions faced by small business owners in the realm of marketing and branding.

Takeaways

The importance of professional expertise in logo design and branding
The significance of a well-maintained and updated website
Challenges and misconceptions faced by small business owners in marketing and branding

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Flower Farmer Forum Friday Featured Flower Farmer - Ranchy Stems Jun 14, 2024

The Flower Farmer Forum Friday Featured Flower Farmer is a series of interviews with flower farmers who are doing things differently. The first episode features Katie and Audra from Ranchy Stems in South Dakota. They discuss their journey into flower farming, their initial struggles with selling at farmers markets, and their shift towards agritourism. Their why for starting a flower farm includes the desire for freedom and financial stability, as well as a love for flowers. They also emphasize the importance of finding a niche and adjusting their business model based on market demand. Audra and Katie discuss their love for flowers and their journey in starting Ranchy Stems, a flower farm in rural South Dakota. They talk about the challenges they faced, the importance of communication and record-keeping, and the value of learning from failures. Audra and Katie also share their plans for the future, including subscriptions, nursing home sponsorships, and on-farm events. They emphasize the need to have a sense of purpose and to be confident in one's abilities.

Follow Ranchy Stems: https://www.instagram.com/ranchystems/

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/sunnymarymeadow/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Overwintering Ranunculus in Zone 4B: My Journey and Lessons Learned Jun 10, 2024

In this episode, Liz discusses her experience growing ranunculus in zone 4B. She shares her methods for pre-sprouting the corms, planting them in the high tunnel, and overwintering them. Liz also talks about the importance of using high tunnels in colder climates and the challenges she faced with saving and replanting the corms. She concludes by mentioning her plans for the upcoming year and the changes she will make to her subscription offerings.

Takeaways

Ranunculus can be successfully grown in zone 4B with the use of a high tunnel.
Pre-sprouting the corms and planting them in trays or directly in the ground can yield good results.
Overwintering ranunculus is possible but requires careful storage and selection of healthy corms.
Soil health is important for successful ranunculus cultivation, and cover crops can help improve it.
Consider the timing of ranunculus blooms when planning subscriptions or sales.
Selling ranunculus at a premium price is justified due to the high demand and cost of wholesale corms.

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Cut Flower Farming Must Have: Storage Coolers with Julia from CoolBot Jun 04, 2024

$25 off code: https://storeitcold.referralrock.com/l/6R543BWF/

In this episode of the Sunny Mary Meadow podcast, Liz Fiedler discusses flower coolers and cooling solutions for small businesses with Julia DeGennaro from CoolBot. They cover topics such as the use of floral coolers, the importance of coolers for flower storage, retrofitting coolers, and the basics of building a cooler. Julia also explains the Coolbot and its capabilities, as well as the different types of coolers and their setup considerations. The conversation covers the importance of cool storage for flowers, the options for building or buying a cooler, and the considerations for mobile coolers. It also delves into the impact of temperature on flower storage and the referral program for Coolbot.

Takeaways

The use of floral coolers is instrumental in the efficient storage and preservation of flowers for small businesses.
Retrofitting coolers with the Coolbot controller can be a cost-effective solution for businesses facing compressor issues.
Understanding the basics of building a cooler, including setup considerations and humidity levels, is essential for businesses looking to create their own cooling solutions. The importance of cool storage for flowers, especially for flower farmers and florists.
Considerations for building or buying a floral cooler, including the options for mobile coolers.
The impact of temperature on flower storage and the referral program for Coolbot.

CoolBot: https://www.storeitcold.com/

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Farmer Florist Bootcamp July 8 & 9 with Jeni Becht May 29, 2024

More information on Farmer Florist Boot Camp and the link to sign up: https://www.sunnymarymeadowcoaching.com/joinus-32544a52-8c39-4821-b321-b3548312c38e

Check out Jeni: https://www.thefloralhustle.com/

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/sunnymarymeadow/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

The Importance of Rest and Recovery When it Comes to Running Your Business May 27, 2024

In this episode, Liz discusses the importance of rest and recovery in business. She emphasizes that running a business is not a solo endeavor and shares her experience of having a team to help her. Liz talks about the dangers of trying to do too much and the importance of finding a balance between work and personal life. She also explores the role of rest in enhancing productivity, maintaining physical and mental health, fostering creativity, and making informed decisions. Liz encourages listeners to prioritize rest and incorporate it into their business plans.

Takeaways

Running a business is not a solo endeavor; having a team to help is important.
Trying to do too much can lead to burnout; finding a balance is crucial.
Rest and recovery enhance productivity and maintain physical and mental health.
Rest fosters creativity and improves decision-making.
Incorporating rest into your routine and setting boundaries is essential for long-term success and well-being.

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

"Should You Start a Flower Farm?" Live Webinar Replay May 24, 2024

In this conversation, Liz and Abbey discuss various topics related to flower farming and entrepreneurship. They touch on the challenges of balancing multiple businesses, the importance of finding your niche, and the need to evaluate and adjust your business strategies. They also talk about risk tolerance and the mindset needed to overcome fear and pursue your goals. Overall, the conversation provides insights and advice for aspiring flower farmers and entrepreneurs. In this part of the conversation, Abbey discusses the benefits of having systems in place to manage her schedule and handle customer requests. She also talks about the challenges of turning down potential business due to being fully booked. Abbey shares her experience with adjusting her pricing and learning the value of her products and services over time. She emphasizes the importance of keeping track of hours and costs when starting a business. Abbey also provides insights on growing and selling peonies, including the need for a good cooler and understanding the shelf life of the flowers. She talks about attracting customers through word of mouth, joining local groups or chambers, and collaborating with traditional florists. Abbey encourages entrepreneurs to be brave and take the leap in starting their own business.

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

To Sell or Not To Sell in Your First Year of Flower Farming May 20, 2024

In this episode, Liz Fiedler discusses the pros and cons of selling flowers in your first year of flower farming. She shares her personal opinion and experiences, emphasizing the importance of identifying your goals and motivations. Liz believes that selling flowers in the first year can provide valuable market insight, help build a customer base, and jumpstart learning in business operations. However, she also acknowledges the potential risks and challenges, such as maintaining quality standards and managing pricing. The episode concludes with a reminder to weigh personal circumstances, resources, and goals when deciding whether to sell flowers in the first year.

Takeaways

Identify your goals and motivations before deciding whether to sell flowers in your first year.
Selling flowers in the first year can provide valuable market insight and help build a customer base.
Consider the potential risks and challenges, such as maintaining quality standards and managing pricing.
Weigh personal circumstances, resources, and goals when making the decision to sell flowers in the first year.

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Going Deeper, Not Wider with Your Customer Base May 13, 2024

In this episode, Liz discusses the concept of going deeper, not wider with your customer base. She shares her experience with her flower farm business and how she shifted her focus to building stronger relationships with a smaller group of customers. Liz emphasizes the importance of understanding customer needs, reducing advertising costs, and fostering customer loyalty. She also explores the mindset work required to stay focused on the end goal and avoid getting caught up in vanity metrics. Liz concludes by recommending the book 'The Gap and the Gain' by Dan Sullivan as a resource for personal development and motivation.

Takeaways

Focus on building stronger relationships with a smaller group of customers rather than trying to attract a large audience.
Understanding customer needs and anticipating their future needs can lead to repeat sales and customer loyalty.
Reducing advertising costs by focusing on existing customers can save time and money.
Training new customers takes time, so focusing on repeat customers allows for more time to improve products and services.
Deepening relationships with existing customers can lead to a more stable and predictable revenue stream.
Celebrate and acknowledge the progress you have made instead of fixating on what is still ahead.
Share your achievements with others to reinforce a positive mindset and culture of appreciation.

Resources

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

The Gap and the Gain: https://a.co/d/0Zvg6df

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram:https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Targeting the Right Audience: Key to Successful Ads Measuring and Analyzing Your Results with Lexi Wright May 06, 2024

The conversation is about Facebook and Instagram ads and targeted ads in general. The guest, Lexi Wright, is an expert in this topic and runs a marketing agency called Back Pocket Social. They discuss the importance of having clear goals and measuring success when running ads. They also talk about the different audiences on Facebook and Instagram and how to target ads accordingly. The conversation emphasizes the value of hiring a freelancer or specialist to help with ads, especially if time is limited. For those DIYing their ads, they suggest starting with boosting posts that drive sales and analyzing website analytics to see if the ads are effective. In this conversation, Liz and Lexi discuss the process of setting up and running Facebook ads. They also explain the importance of having a website and how to choose the right type of ad and audience for your campaign. Lexi emphasizes the need for measuring and analyzing results, as well as the importance of having clear goals and a customer journey map. They also discuss the mindset and mindset shifts necessary for successful marketing.

Takeaways

Having clear goals and measuring success is crucial when running Facebook and Instagram ads.
Understanding the different audiences on Facebook and Instagram can help in targeting ads effectively.
Hiring a freelancer or specialist can save time and yield better results when running ads.
For those DIYing their ads, start by boosting posts that drive sales and analyze website analytics to evaluate effectiveness. Set up a Facebook Business Manager account to run Facebook ads.
Bring your assets, such as your Facebook and Instagram pages, into your Business Manager account.
Set up an ad account to have more options for targeting and data.
Consider setting up a data set to gather more information about your website visitors.
Choose the right type of ad based on your goals, such as awareness, traffic, or engagement.
Define your audience and set a budget for your ads.
Create eye-catching creatives and compelling copy for your ads.
Measure and analyze your results to make informed decisions.
Have clear goals and create a customer journey map to guide your advertising strategy.
Develop a growth mindset and understand the importance of measuring and analyzing data in marketing.

Helpful Links:

Link to her free guide: backpocketsocial.com/liz

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcastnstagram: https://www.instagram.com/flowerfarmerforum/

Coaching: https://www.sunnymarymeadowcoaching.com/

Should You Start a Flower Farm Mini Series - Part 3 Apr 29, 2024

In this episode, Liz wraps up the three-part mini-series on starting a flower farm. The main theme is the commitment to learning and understanding the various aspects of running a business, beyond just growing flowers. The host discusses the importance of sales, handling rejection, and analyzing the market. They also emphasize the need for efficiency and streamlining processes to save time and avoid burnout. The episode concludes with an invitation to a live Q&A webinar.

Takeaways

Starting a flower farm requires a commitment to learning about all aspects of running a business, not just growing flowers.
Efficiency and streamlining processes are crucial to save time and prevent burnout.
Analyzing the market and understanding customer preferences is essential for success.
Sales and handling rejection are important skills to develop.
Consider the resources available and the level of commitment required before starting a flower farm.

Link to signup for the webinar: https://www.sunnymarymeadowcoaching.com/registration-page-27840ccf-7ed0-4fa7-a4bd-16e51986adfd

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Should You Start a Flower Farm Mini Series - Part 2 Apr 22, 2024

In this episode, Liz discusses the resources needed to start a flower farm, specifically focusing on time and money. She emphasizes the importance of considering the amount of time available and the flexibility of that time when starting a business. She also highlights the financial investment required to run a flower farm and the need for a safety net and an exit strategy. The host encourages listeners to have a clear end goal in mind and to be realistic about the challenges and sacrifices involved in starting a flower farm.

Takeaways

Consider the amount of time and flexibility you have available before starting a flower farm
Be prepared for the financial investment required to run a flower farm
Have a clear end goal in mind and plan for a safety net and an exit strategy
Be realistic about the challenges and sacrifices involved in starting a flower farm

Link to signup for the webinar: https://www.sunnymarymeadowcoaching.com/registration-page-27840ccf-7ed0-4fa7-a4bd-16e51986adfd

Smart Labels: https://www.amazon.com/QR-Smart-Labels-Scannable-Organization/dp/B0BJS364C6?maas=maas_adg_31EA81720AD78B3DA43CB84763549F2B_afap_abs&ref_=aa_maas&tag=maas

Blog: https://www.sunnymarymeadowcoaching.com/blog/should-you-start-a-flower-farm-managing-time-and-expenses

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram:https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Should You Start a Flower Farm Mini Series - Pt. 1 Apr 15, 2024

This episode is part one of a three-part mini-series titled 'Should You Start a Flower Farm?' Liz discusses important questions to ask yourself before starting a flower farm, such as how you feel about sales and how you handle rejection. The episode emphasizes the need to analyze the market for the flowers you want to grow and be comfortable with criticism and unhappy customers. It also highlights the importance of understanding that not everyone will be your customer and being okay with that. The episode concludes by encouraging listeners to sign up for a live Q&A webinar and teasing the topics of the next two parts of the mini-series.

Takeaways

Before starting a flower farm, analyze the market for the flowers you want to grow and be willing to adjust your plans accordingly.
Be comfortable with criticism and unhappy customers, as not everyone will appreciate or understand the value of your flowers.
Understand that you are not for everyone, and be okay with that. Focus on attracting and serving the customers who appreciate your products and services.
Selling flowers is the key to making money in a flower farm business, not just growing them.
Sign up for the live Q&A webinar and stay tuned for parts two and three of the mini-series, which will cover learning about things other than flowers and assessing your available resources.

Link to signup for the webinar: https://www.sunnymarymeadowcoaching.com/registration-page-27840ccf-7ed0-4fa7-a4bd-16e51986adfd

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Blog: https://www.sunnymarymeadowcoaching.com/blog/should-you-start-a-flower-farm-part-1-questions-to-consider

Podcast website: www.sunnymarymeadowcoaching.com

Podcast Instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

How to Use Succession Planting to Grow 20,000 Tulips Apr 08, 2024

In this episode, Liz Fiedler discusses how she uses high tunnels to grow and sell tulips. She explains how she uses high tunnels for season extension and succession planting, and shares tips on selecting tulip varieties and planting techniques. Liz also talks about her experience with growing tulips in crates and outside, and how she manages the different stages of blooming. She discusses the importance of planning and organization in selling perishable products like tulips, and highlights the benefits of using high tunnels for controlling the blooming schedule and maximizing profitability.

Takeaways

High tunnels are a valuable tool for season extension and succession planting of tulips.
Selecting early and late blooming varieties can help spread out the blooming schedule.
Planting tulips in raised beds with powdery dry soil makes for easier planting and harvesting.
Managing the blooming schedule and controlling the temperature inside the high tunnels is crucial for maximizing profitability.
Planning and organization are key when selling perishable products like tulips.

Quickbooks: https://quickbooks.partnerlinks.io/0o09r7rqoau4

Blog: https://www.sunnymarymeadowcoaching.com/blog/how-to-use-secession-planting-to-grow-and-sell-20-000-tulips

Podcast website: www.sunnymarymeadowcoaching.com

Podcast instagram: https://www.instagram.com/flowerfarmerforum/

Sunny Mary Meadow flower farm (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you-pick flower farm experience.

Podcast Facebook group: https://www.facebook.com/groups/888196709178852

Email Marketing for Your Small Business Apr 01, 2024

In this episode, Liz and Robert discuss the importance of email marketing for businesses. They highlight the limitations of relying solely on social media platforms and emphasize the need for a direct line of communication with customers. They also explore different email marketing tools and recommend options like MailerLite and BraveO. The conversation covers laws and regulations related to email marketing, including the importance of obtaining permission from subscribers. Liz shares her strategies for building an email list and engaging customers, while Robert suggests offering lead magnets as incentives for subscribers. They conclude by discussing the integration of social media and email marketing to maximize customer engagement and sales. In this conversation, Liz and Robert discuss various aspects of email marketing and its impact on business growth. They cover topics such as promoting newsletters, using newsletters for business growth, balancing organic and corporate approaches, frequency and value in email marketing, monitoring engagement and adjusting frequency, the power of email marketing metrics, segmenting and following up with interested subscribers, overcoming self-limiting beliefs in sales, providing value and avoiding spam, and the benefits of owning a business. They also mention a free Email Marketing Crash Course and a Web Tool Tester for website building.

FREE guide: https://www.emailtooltester.com/en/free-email-marketing-ebook/?utm_campaign=SunnyMaryMeadow&utm_medium=Podcast&utm_source=SMM-podcast

Takeaways

Email marketing is crucial for businesses as it provides a direct line of communication with customers and generates sales more effectively than social media.
Choosing the right email marketing service is important, with options like MailerLite and BraveO offering affordable and user-friendly features.
Complying with laws and regulations, such as obtaining permission from subscribers, is essential for successful email marketing.
Building an email list requires making it easy for customers to sign up and offering incentives like lead magnets.
Integrating social media and email marketing allows businesses to maximize customer engagement and maintain a consistent presence in customers' inboxes. Promote your newsletter by highlighting its advantages and sharing it on social media.
Use newsletters to promote events and encourage subscribers to forward them to potential customers.
Find a balance between organic and corporate approaches in your email marketing.
Send emails at least once a month to avoid being forgotten, but be mindful of not sending too many.
Monitor email marketing metrics to track engagement and adjust your strategy accordingly.
Segment your subscribers and send follow-up emails to those who show interest.
Overcome self-limiting beliefs in sales and confidently promote your products or services.
Provide value in every email to avoid being perceived as spam.
Take advantage of free resources like the Email Marketing Crash Course and the Web Tool Tester for website building.

My favorite things: https://www.sunnymarymeadowcoaching.com/sunny-mary-meadow-favorite-things

Urban farming in an entirely hydroponic setting, and learning about edible flowers from Lena from Urban Bounty Farms Mar 25, 2024

In this episode, Liz interviews Lena from Urban Bounty Farms, an urban hydroponic farm in Kansas City. Lena shares her journey of starting the farm and her vision of transforming blighted buildings into small hydroponic farms. She discusses the challenges and benefits of hydroponic farming, the popular edible flowers for chefs, and the target customers for her farm. Lena also provides insights into licensing and regulations for selling edible plants and her plans for scaling up the business.

Takeaways:

Hydroponic farming in blighted buildings can solve multiple problems, including food swamps, blight, and creating sustainable businesses.

Popular edible flowers for chefs include marigolds, borage, pansies, and nasturtiums.

Selling to restaurants and grocery stores can provide a consistent revenue stream for urban farms.

Licensing and regulations for selling edible plants vary by location and may require inspections and certifications.

Scaling up a farm may require hiring employees and partnering with other farmers.

Urban Bounty Farm:

https://urbanbountyfarm.squarespace.com/

Template club: https://www.sunnymarymeadowcoaching.com/offers/hnARxLRo/checkout

Sunny Mary Meadow (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you pick flower farm experience. https://www.instagram.com/sunnymarymeadow/

The time my customers ordered 300 wholesale Easter Bouquets and how it shaped my entire life because I didn't let fear of failure hold me back. Mar 22, 2024

Liz reflects on her flower farming journey and the importance of storytelling with a purpose. She shares the story of how she started her flower farm and the challenges she faced during COVID-19. Liz discusses the unexpected order for 300 Easter bouquets and how she took on the challenge. She emphasizes the importance of taking risks and overcoming fear and also talks about the support she received and the lessons she learned from the experience. She encourages listeners to embrace opportunities and not let fear hold them back.

Takeaways:

Storytelling should have a purpose and provide a valuable lesson or takeaway.

Taking risks and overcoming fear is essential for personal and professional growth.

Seeking support and collaboration can help overcome challenges and achieve success.

Living in the moment and embracing opportunities can lead to unexpected and fulfilling experiences.

Sunny Mary Meadow (www.sunnymarymeadow.com) specializes in bouquet subscriptions, stem bars, and a you pick flower farm experience. https://www.instagram.com/sunnymarymeadow/

Making Your Own Compost with Liselotte from 80 MilesNorth Flower Farm Mar 18, 2024

In this episode, host Liz Fiedler interviews Liselotte, a flower farmer and composting enthusiast. Liselotte shares her journey of starting a flower farm and the crops she grows. She explains the importance of composting and how she started composting on her farm. Liselotte discusses the process of creating compost piles and the different materials she uses. She provides tips for starting composting and emphasizes the simplicity of the process. The episode concludes with Liselotte sharing her contact information for those interested in learning more about composting and flower farming.

Email tool tester FREE e book:

https://www.emailtooltester.com/en/free-email-marketing-ebook/?utm_campaign=SunnyMaryMeadow&utm_medium=Podcast&utm_source=SMM-podcast

Takeaways:

Starting a flower farm requires planning and learning about different crops and growing seasons.

Composting is an important practice for flower farmers to recycle organic waste and improve soil health.

Creating compost piles involves balancing carbon-rich materials (such as leaves and straw) with nitrogen-rich materials (such as vegetable scraps and manure).

Composting can be done in various ways, including using compost tumblers, chicken wire enclosures, or vermicomposting systems.

Starting composting is simple and can be done with basic materials and a good understanding of the carbon-to-nitrogen ratio.

Compost thermometer: https://www.amazon.com/dp/B002Q0ZKX4/ref=cm_sw_r_as_gl_api_gl_i_X3B919D6HMBS7CGV2H0B?linkCode=ml1&tag=sunnymarymead-20

Let It Rot book: https://www.amazon.com/dp/1580170234/ref=cm_sw_r_as_gl_api_gl_i_45MZ7Z3YW0VAAY3PXYC2?linkCode=ml2&tag=sunnymarymead-20

Compost Science for Gardeners book: https://www.amazon.com/dp/0865719764/ref=cm_sw_r_as_gl_api_gl_i_3DCVE6RYHZMJVABWEQS7?linkCode=ml1&tag=sunnymarymead-20

The Composting Bible book: https://www.amazon.com/dp/1801718768/ref=cm_sw_r_as_gl_api_gl_i_SB181MAF7E306W5F1QKQ?linkCode=ml1&tag=sunnymarymead-20

https://www.80milesnorth.com/

Enhancing the Customer Experience, analyzing the sum of all interactions your customers have with your business. Mar 11, 2024

On this week's episode we have Tracy Kuchar from Lost Farm Co talking about Customer Experience. As a former small business owner selling toys, Tracy is a Certified Customer Experience Professional (CCXP) and beginning flower farmer. We talk about customer experience and treating it as a discipline the same as accounting and and applying it to business problems and solutions.

Customer experience and customer service as related, but we break out customer experience into the sum all interactions with your business.

She lives near Princeton, NJ. You can find Tracy's page on www.instagram.com/lostfarmco/ @lostfarmco

Follow Liz on Instagram @sunnymarymeadow https://www.instagram.com/sunnymarymeadow/

https://www.meadowforge.co/

www.sunnymarymeadow.com

Flower Farming in a rural area with self-serve You Picks and adjusting your product to meet the customer base with Meadow Forge Flower Farm Mar 04, 2024

In this inspiring episode of our podcast, we delve into the vibrant world of flower farming with Hillary, the pioneering force behind Meadow Forge Flower Farm. Nestled in the heart of a rural landscape, Meadow Forge is not just a farm; it's a testament to innovation, sustainability, and the beauty of nature's bounty.

Hillary takes us on a journey from the farm's humble beginnings to its current status as a thriving, profitable business. She shares the challenges and triumphs of running a farm in a rural area, where logistics and market reach can often be hurdles. However, with creativity and a deep commitment to her community and the environment, Hillary has turned these challenges into opportunities.

A central theme of our conversation is the farm's unique approach to engaging customers and generating revenue. Meadow Forge Flower Farm has embraced a self-serve, "you-pick" model, allowing visitors to immerse themselves in the beauty of the farm and handpick their own flowers. Hillary explains how this approach not only creates a memorable experience for visitors but also supports the farm's operational efficiency and sustainability goals.

We also discuss the practical aspects of flower farming, from crop selection and seasonal adjustments to marketing strategies and community engagement. Hillary shares her insights on how to build a loyal customer base, leverage social media, and create events and workshops that celebrate the farm's offerings.

Throughout the episode, Hillary's passion for her work and her community shines through. She offers valuable advice for other entrepreneurs looking to start or grow their businesses in rural areas, emphasizing the importance of adaptability, community engagement, and staying true to one's values.

Join us for this episode of Sunny Mary Meadow, as Hillary from Meadow Forge Flower Farm shares the secrets behind her blooming success. Whether you're a budding entrepreneur, a flower enthusiast, or someone who appreciates the beauty and potential of rural businesses, this episode is sure to inspire.

It’s not a matter of finding the right price point, but simply volume of customers that best fit a product.

Check out Meadow Forge:

https://www.instagram.com/meadowforgeflowerfarm?igshid=YmMyMTA2M2Y%3D

https://www.facebook.com/meadowforgeflowerfarm/

Follow Liz on instagram @sunnymarymeadow https://www.instagram.com/sunnymarymeadow/

www.sunnymarymeadow.com

Growing thousands of tulips in your basement -- hear from b.a.r.e. flower farm on hydropinically growing tulips. Feb 26, 2024

Dive into the vibrant world of hydroponic gardening with our latest podcast episode! We are joined by Jessie from B.A.R.E. flower farm today! Join us as we explore the revolutionary techniques that are changing the way we grow one of the world's most beloved flowers. Whether you're a seasoned gardener looking to expand your repertoire or a curious newcomer intrigued by the idea of soilless cultivation, this episode offers a treasure trove of insights and tips.

Discover the secrets behind successful hydroponic setups, from choosing the right equipment to the nuances of nutrient solutions that bring out the brightest blooms. Our expert guests demystify the process, sharing their personal journeys and the lessons learned from cultivating tulips without a speck of soil. We delve into the environmental benefits of hydroponic gardening, including water conservation and space efficiency, making it an ideal choice for urban gardeners and sustainability advocates.

Beyond the practical advice, this episode celebrates the sheer beauty and variety of tulips that can thrive in a hydroponic environment. Get inspired by stories of stunning displays and innovative projects that push the boundaries of traditional gardening.

Tune in to "Sunny Mary Meadow" and transform your approach to gardening. Discover how hydroponic tulips can add a splash of color to your life and environment, all year round. Whether you're aiming to create a small indoor garden or scale up to a commercial operation, this episode is your guide to flourishing in the world of hydroponics.

This description incorporates keywords such as "hydroponic gardening," "grow hydroponic tulips," "environmental benefits," and "urban gardening," aimed at attracting search engine users interested in hydroponic cultivation, tulip gardening, and sustainable practices. The use of engaging language and the promise of expert insights encourages listeners to dive into the episode.

Follow Liz on instagram @sunnymarymeadow https://www.instagram.com/sunnymarymeadow/

Follow Jessie on instagram @bareflowerfarm https://www.instagram.com/bareflowerfarm/

https://www.sunnymarymeadowcoaching.com/offers/hnARxLRo/checkout

www.sunnymarymeadow.com

"How I Would Start a Flower Farm" - Live Q&A Webinar Feb 23, 2024

Welcome to the replay of our live webinar Q&A session, where we dive deeper into the insights shared in our three-part mini-series on how to start a cut flower farm. In this episode, we answer listener-submitted questions and provide additional tips and strategies for aspiring flower farmers. Whether you're just starting or looking to grow your existing flower business, this episode is packed with valuable information to help you succeed in the cut flower industry. We hope you found the information valuable and that it inspires you on your journey to starting and growing a successful cut flower farm.

Links we mentioned:

Cut Flower Crop Planner and Journal - 2024 Edition:

https://amzn.to/48ua7DF

Peddling Perishable Products: https://www.sunnymarymeadowcoaching.com/offers/KrY37YV6/checkout

Flower Farmer Template Club:

Why my flower farm outgrew the farm stand model. Feb 19, 2024

In this week's episode, I share how our flower farm got it's start with a farm stand at the end of the driveway and why I transitioned to a different model. Don't get me wrong, the farm stand model can be great if you're just starting out, and for certain farms might be the perfect end model. But for me, once I realized every single stem had value, I did not want throwing them in the compost bin if they didn't sell to be part of my business plan.

Secrets of Sold Out Stem Bars: https://www.sunnymarymeadowcoaching.com/offers/PnZNn9BU/checkout

Peddling Perishable Products: https://www.sunnymarymeadowcoaching.com/offers/KrY37YV6/checkout

How I would start a flower farm with $10,000. (Part 3 of 3 mini-series) Feb 12, 2024

Register for the Live Q&A: https://www.sunnymarymeadowcoaching.com/pl/2148165637 Seats will be limited!

Don't forget to submit any questions to podcast@sunnymarymeadow.com

Welcome to Part 3 of our exciting three-part mini-series, where we dig deeper into the pocketbook and tap a few more resources to start a flower farm with different budget levels. In this episode, titled "How I Would Start My Flower Farm with $10,000", I realize that very few people have this amount to invest just starting out. I know I certainly didn't. You can quickly throw money at the "fun" stuff to grow and miss out on the potential to start a business on the right foot with sustained profitability. Analyzing your market and figuring out who you're selling to is going to be key.

I discuss what types of education I would invest in, and of course many could think, "She's just saying that because she sells a course." Well, yes, of course I believe my offerings will accelerate you to profitability sooner by not making my same mistakes, not to mention missing out on the opportunity costs of not maximizing your sales... but mine isn't the only course available and I suggest you do your research. My course dives deep into about 10 topics, but maybe you only need help on 2 or 3 and can find a different offering that focuses on just that. Coaches and consultants are out there, but they aren't for everyone. Do your research before investing in anything. That's why I offer a risk-free phone call so you can tell me all about your flower farm and I'll tell you (honestly) if I think my course can help you.

#FlowerFarming #BudgetGardening #StartSmallDreamBig #GardeningPodcast

Peddling Perishable Products launches March 1, and price increases Feb 15 (it has been extended!). Click here to get signed up and save $200: https://www.sunnymarymeadowcoaching.com/peddling-perishable-products-862e9407-46d9-4c69-8007-aa15ed5683e8

Not sure if PPP is right for you? Schedule a phone call and tell Liz about your farm, and she will tell you if she thinks her course can help: https://calendly.com/sunnymarymeadow/1-1s-podcast-interviews-meetings-wedding-consults

BONUS: Flower Farmer Forum Recap Feb 09, 2024

On Jan 13, 2024 we hosted the first ever Flower Farmer Forum in St. Cloud, MN. We had 25+ flower farmers and 15+.industry experts popping in and out throughout the day, and the energy in that room was HUNGRY. Hungry for learning. Hungry for networking. Hungry for ideas. Hungry for ways to grow and sell more flowers and turn our hobby into businesses that can actually provide for our families and serve our customers in more creative ways.

We are already planning next year's forum, and hope to double in size.

If you haven't listened to the episode where we planned the forum, go back and find episode 39.

Flower Farmer Forum virtual registration: https://www.sunnymarymeadowcoaching.com/offers/Z2S7hzzH/checkout

P.S. I listened to the recap and I realize I said "awesome" and "amazing" about 100 times. It definitely WAS awesome. I promise to find a new buzzword next time!

How I would start a flower farm with $1000. (Part 2 of 3 mini-series) Feb 05, 2024

Register for the Live Q&A: https://www.sunnymarymeadowcoaching.com/pl/2148165637 Seats will be limited!

Don't forget to submit any questions to podcast@sunnymarymeadow.com

Welcome to Part 2 of our exciting three-part mini-series, where we dig deeper into the pocketbook and tap a few more resources to start a flower farm with different budget levels. In this episode, titled "How I Would Start My Flower Farm with $1000", this is probably the hardest level to start with. If you're starting with $100, you know you're limited. If you are starting with $10,000, you can play around a bit and get to your dream more quickly. But $1000 -- you know what you should or could invest in, but you have to pick and choose!

Are you passionate about flower farming but constrained by finances? This episode is tailored just for you! We’ll guide you through innovative and cost-effective strategies to begin your flower farm with just $1000. This week we talk more about things to focus on in the future, such as your bouquet making process and keeping track of those tasks you have to do each day.

Stay tuned for the next episodes in this series, where we'll escalate the budget to $10,000, offering insights and advice for each financial level. Whether you're a budding florist, a gardening enthusiast, or someone dreaming of their own flower farm, this mini-series is a treasure trove of inspiration and guidance.

Subscribe and listen now to embark on a blooming adventure with us – starting right from the ground up with just $1000! 🌼💵 #FlowerFarming #BudgetGardening #StartSmallDreamBig #GardeningPodcast

Peddling Perishable Products launches March 1, and price increases Feb 15 (it has been extended!). Click here to get signed up and save $200: https://www.sunnymarymeadowcoaching.com/peddling-perishable-products-862e9407-46d9-4c69-8007-aa15ed5683e8

Not sure if PPP is right for you? Schedule a phone call and tell Liz about your farm, and she will tell you if she thinks her course can help: https://calendly.com/sunnymarymeadow/1-1s-podcast-interviews-meetings-wedding-consults

How I would start a flower farm with $100. (Part 1 of 3 mini-series) Jan 29, 2024

Register for the Live Q&A: https://www.sunnymarymeadowcoaching.com/pl/2148165637 Seats will be limited!

Don't forget to submit any questions to podcast@sunnymarymeadow.com

After part TWO of the mini series, we will add a downloadable PDF with links to EVERYTHING we talk about in the episode to get started flower farming, so make sure to check back for part 2.

Welcome to Part 1 of our exciting three-part mini-series, where we delve into the fascinating journey of starting a flower farm with different budget levels. In this inaugural episode, titled "How I Would Start My Flower Farm with $100", we explore the possibilities and challenges of kickstarting your floral dream on a shoestring budget.

Are you passionate about flower farming but constrained by finances? This episode is tailored just for you! We’ll guide you through innovative and cost-effective strategies to begin your flower farm with just $100. From selecting the right seeds to utilizing household items for gardening tools, we cover a range of creative solutions that prove a limited budget doesn't mean limited possibilities.

Our host shares personal experiences and practical tips on how to make the most of your $100 investment. We discuss how to prioritize expenses, find free or low-cost resources, and employ DIY methods to get your flower farm off the ground. This episode is not only about saving money but also about embracing the journey of starting small and nurturing your passion for floriculture.

Stay tuned for the next episodes in this series, where we'll escalate the budget to $1,000 and then $10,000, offering insights and advice for each financial level. Whether you're a budding florist, a gardening enthusiast, or someone dreaming of their own flower farm, this mini-series is a treasure trove of inspiration and guidance.

Subscribe and listen now to embark on a blooming adventure with us – starting right from the ground up with just $100! 🌼💵 #FlowerFarming #BudgetGardening #StartSmallDreamBig #GardeningPodcast

Peddling Perishable Products launches March 1, and price increases Feb 1. Click here to get signed up and save $200: https://www.sunnymarymeadowcoaching.com/peddling-perishable-products-862e9407-46d9-4c69-8007-aa15ed5683e8

Women in Blue Jeans Conference Feb 23 & 24 in Mitchell SD Jan 26, 2024

In this bonus episode, our host, Liz Fiedler sits down with Erin Amick, a distinguished board member of the Women In Blue Jeans Conference. Liz will be the the keynote speaker for the event, and there are a lot of breakout session options.

Held in the heart of Mitchell, SD, the Women In Blue Jeans Conference is a unique event that brings together women with a passion for agriculture. Liz and Erin dive into an engaging conversation about the conference, discussing the wide array of topics and learning opportunities it offers. From modern farming techniques to leadership roles in agriculture, this conference is a hub for knowledge, networking, and empowerment.

Erin Amick shares her insights on the significance of the conference in supporting and uplifting women in the agricultural sector. She highlights the workshops, speeches, and hands-on sessions that cater to both seasoned professionals and newcomers in the field.

As the keynote speaker, Liz Fiedler gives us a sneak peek into her motivational speech, focusing on the challenges and triumphs of women in agriculture. She emphasizes the importance of community, resilience, and innovation in this ever-evolving industry.

Whether you're deeply involved in agriculture or simply passionate about it, this episode is a must-listen. It's not just about farming; it's about fostering a supportive network of women who are changing the face of agriculture. Tune in to get inspired and join the movement of Women In Blue Jeans!

#WomenInAg #WomenInBlueJeans #AgriculturePodcast #Empowerment #MitchellSD #FarmingCommunity

To register: http://www.womeninbluejeans.org

Women In Blue Jeans Facebook Page: https://www.facebook.com/groups/175091918719/

Using Cover Crops in Flower Farming with Cover Crop Colin Jan 22, 2024

In this episode, we're thrilled to have the esteemed Agronomist, Cover Crop Colin, join us for an insightful discussion on the pivotal role of cover crops in flower farming. Cover Crop Colin, renowned for his expertise in sustainable agriculture, delves into the basic definitions and vital importance of cover crops, illuminating how they can be a game-changer for your flower farm.

Tune in as Colin shares his recommendations for the best annual and long-term cover crop options specifically tailored to flower farming. Whether you're a seasoned flower farmer or just starting, this episode is packed with practical advice and innovative strategies to enhance soil health, increase biodiversity, and ultimately boost the beauty and yield of your blooms.

Don't miss this opportunity to learn from a leading expert in the field. Join us for a journey into the world of cover crops, where sustainability meets the vibrant world of cut flower farming. Subscribe, listen, and transform your flower farm with the wisdom of Cover Crop Colin! 🌸🌱 #FlowerFarming #CoverCrops #SustainableAgriculture #FarmingPodcast

Subscribe to our new Bloom & Grow with Liz Fiedler podcast: https://open.spotify.com/show/6SYO5rbjcYdIQmD8f7OFYS?si=b6d0268b6367479c

Sunny Mary Meadow Premium Link: https://www.sunnymarymeadowcoaching.com/offers/oxvKPDSt/checkout

Taking Inventory in my flower farm and organizing it all with SmartLabels Jan 15, 2024

It's time to get your stuff together and organize your inventory, order what you still need for the upcoming season, and take the time to find a good way to store it so this growing season isn't so chaotic. A few weeks of planning now will give you months of breathing time this summer. I talk about a few things I use to organize my life (my journal, my process of "crop planning" and some SmartLabel QR stickers and app that I 10/10 recommend).

In full transparency, this episode is sponsored by SmartLabels. So yes, I got paid to talk about them. But you know me. I wouldn't promote something I don't believe in. So if you're wanting to try them out, please use the link here so they can track sales from this episode. It really does help keep production costs down and keeps us able to keep providing you FREE lessons from the podcast!

Smart labels: https://www.amazon.com/QR-Smart-Labels-Scannable-Organization/dp/B0BJS364C6?maas=maas_adg_31EA81720AD78B3DA43CB84763549F2B_afap_abs&ref_=aa_maas&tag=maas

Journal: https://www.amazon.com/dp/B0CPXX2XNY/ref=cm_sw_r_as_gl_api_gl_i_D6VR5WG5HAYBG762VP5V?linkCode=ml1&tag=sunnymarymead-20

Crop Planning Course: https://www.sunnymarymeadowcoaching.com/offers/MtoFSsED/checkout

Flower Farmer meets Florist with Jeni Becht Jan 09, 2024

Our wholesale order form: https://sunnymarymeadow.com/special-requests/wholesale-diy/

*A detailed PDF of what we grow/our weekly offerings will be emailed if you fill out the form.

The Floral Hustle: https://www.thefloralhustle.com/

Subscribe to our new Bloom & Grow with Liz Fiedler podcast: https://open.spotify.com/show/6SYO5rbjcYdIQmD8f7OFYS?si=b6d0268b6367479c

Sunny Mary Meadow Premium Link: https://www.sunnymarymeadowcoaching.com/offers/oxvKPDSt/checkout

Liz’s interview on the “It Matters” show in November 2023 Jan 01, 2024

Subscribe to our new Bloom & Grow with Liz Fiedler podcast: https://open.spotify.com/show/6SYO5rbjcYdIQmD8f7OFYS?si=b6d0268b6367479c

Flower Farmer Forum: https://www.sunnymarymeadowcoaching.com/offers/oupayPcW/checkout

Sunny Mary Meadow Premium Link: https://www.sunnymarymeadowcoaching.com/offers/oxvKPDSt/checkout

Merry Christmas - A replay of a 2020 interview Josh and Liz did with Kelly Cordes Dec 25, 2023

In this week’s episode, we have a replay of an interview Josh (my late husband) and I did with a local radio station in August 2020. So much has changed since then, but listening to this brings us peace & comfort knowing how happy he was in the last months of his life. We hope you and your family have a Merry Christmas — from our farm to yours.

Subscribe to our new Bloom & Grow with Liz Fiedler podcast: https://open.spotify.com/show/6SYO5rbjcYdIQmD8f7OFYS?si=b6d0268b6367479c

Flower Farmer Forum: https://www.sunnymarymeadowcoaching.com/offers/oupayPcW/checkout

Sunny Mary Meadow Premium Link: https://www.sunnymarymeadowcoaching.com/offers/oxvKPDSt/checkout

PPP: What is Sunny Mary Meadow Coaching? Dec 21, 2023

In this episode, I’m giving an update on where things are at with Sunny Mary Meadow coaching, our mini courses, and our comprehensive Peddling Perishable Products cohort. Registration for Cohort 2 is now open, and begins March 1. Save $200 if you sign up before March 1. This episode was recorded and posted Dec 21, 2023 so please note if some times has passed, the offerings may change over time.

Sign up for a FREE phone consultation with Liz to see if PPP is right for you:

https://calendly.com/sunnymarymeadow/peddling-perishable-products

Our website: