Flipping The Industry

Latest Episodes:

How IBE® Changed Education for Stylists Apr 10, 2026

Show notes

In this episode of Flipping the Industry, McKenzie and Jasmine take you behind the scenes of IBE®'s education center in Saint George, Utah. McKenzie shares how she flipped the traditional education model — starting stylists with virtual training before bringing them in person — and the wild story of how the 10,000 sq ft education center came to be (a rainstorm, a caved-in roof, and a building owner who almost said no). They break down what makes the in-person experience unlike anything else in the industry: stadium seating, live technique cameras, fully equipped hands-on training rooms, and a stress-free environment built for every personality type. Plus, why stylists are turning their training into a full destination moment — with national parks, hot springs, and a city that keeps bringing people back.

In-person education is included in your first year of certification at no additional cost.

To become a certified stylist, apply now at www.invisiblebeadextensions.com

The Truth About IBE® Admissions Mar 27, 2026

Show notes

What actually happens after a stylist hits "Apply" and why IBE® has said no even when someone is ready to pay? In this episode of Flipping the Industry, McKenzie and Jasmine are back with Brent and Susan from the IBE® admissions team for a raw, unfiltered look at the real conversations happening on those calls. They get into the top misconceptions stylists bring to the table, why the money objection almost never means what it sounds like, and the ROI math that changes how stylists see the investment entirely. IBE® isn't just looking for stylists who are ready to spend, they're looking for the ones who are ready to grow. Apply to become an IBE® stylist at www.invisiblebeadextensions.com.

What Makes Stylists Successful Mar 13, 2026

Show notes

What separates the stylists who plateau from the ones who completely change their careers?

In this episode of Flipping the Industry, McKenzie Turley and Jasmine Hadjis unpack the real traits behind stylist success. Not just talent, not just hustle—but confidence earned through competence, open-mindedness, consistency, and a willingness to grow.

From stylists building multi-chair salons to those designing a schedule that gives them their life back, this conversation explores what actually creates momentum behind the chair.

The truth? Success in this industry isn’t reserved for a certain type of stylist. It’s available to anyone willing to learn, grow, and execute.

If you're ready to build confidence through real technique and mentorship, it may be time to experience IBE®.

Apply to become an IBE® stylist at www.invisiblebeadextensions.com.

Is IBE® Right For You? Feb 27, 2026

Show notes

What do stylists actually want to know before they invest in IBE® Certification?

In this episode of Flipping the Industry, McKenzie and Jasmine sits down with Brent and Susan from the IBE® admissions team to unpack the real conversations happening every day with stylists who are curious, cautious, excited, and sometimes skeptical. They break down the top questions stylists ask before enrolling, why so many applicants are coming from other methods, and what they’re still missing when a weekend training leaves them with more confusion than confidence.

You’ll hear the honest answers behind pricing conversations, why IBE® protects the method, and what truly separates IBE® from everything else: scalp health first, technique-driven education, mentorship that teaches cause and effect, business training that actually supports ROI, and a Stylist Locator that connects clients to certified stylists in a way most brands never invest in.

This episode is the full picture of what stylists are really buying into when they choose IBE®: not just a method, but a long-term career framework built for confidence, demand, and longevity.

Wear IBE®: https://invisiblebeadextensions.com/pages/stylist-locatorLearn IBE®: https://invisiblebeadextensions.com/pages/learnshopIBE®: https://invisiblebeadextensions.com/pages/shop

We See You: Why We Built shopPERKS! Feb 13, 2026

Show notes

In this episode of Flipping the Industry, we’re introducing Shop Perks and breaking down why it’s more than just a loyalty program. This wasn’t built because rewards are trendy. It was built because we’ve been watching how stylists actually purchase over the last few years and knew the experience needed to evolve.

We talk about the shift from bulk buying to consult-first ordering, why tech friction forced us to completely rebuild the backend, and what it means to finally have education and product living inside one ecosystem. For the first time, stylists earn points on everything, including education, and Elevate members receive free shipping because we understand how frequently you’re ordering behind the chair.

We also revisit why we are pro-only and why protecting the stylist will always come first. Whether you’re certified, in Elevate, or simply shopping our hair as a licensed professional, this conversation explains how Shop Perks supports every level of integration inside IBE®.

If you want to understand the strategy behind the decisions, and what this means for you going forward, this episode will connect the dots! Click here to learn more: https://invisiblebeadextensions.com/pages/invisible-bead-extensions-shopperks

Learn | Shop | Wear IBE® Feb 09, 2026

Show notes

In this episode of Flipping the Industry, McKenzie Turley and Jasmine Hadjis pull back the curtain on the next evolution of Invisible Bead Extensions.

What started in 2019 as McKenzie's solution behind the chair has grown into a global ecosystem serving both professionals and clients. Now, IBE® is simplifying its entire world into three powerful pillars: Learn. Shop. Wear.

You’ll hear:
• The origin story of IBE® and why it was never meant to become a method taught worldwide
• How consumer demand shaped the brand from day one
• Why the Stylist Locator became the bridge between stylists and clients
• The business inspiration behind restructuring the website (yes, even a little Disney strategy)
• And why conviction in your method matters more than comparison

This conversation is about more than a website update. It’s about clarity, confidence, and building a brand that serves stylists and women at every level.

If you’ve ever wondered where IBE® is headed in 2026 and beyond, this is the roadmap.

It’s time to flip the industry.

Meet the IBE® Admissions Team Feb 03, 2026

Show notes

Meet the IBE® Admissions Team pulls back the curtain on one of the most misunderstood parts of the IBE® journey: the admissions process, and why it exists in the first place.

In this episode of Flipping the Industry, McKenzie Turley and Jasmine Hadjis sit down with the two people who are often a stylist’s very first real touchpoint with the brand: Brent Stepanek and Susan Malmberg. Together, they break down what actually happens after you hit “Apply,” why IBE® still believes in real conversations, and what it means to be supported whether you’re ready now or six months from now.

You’ll hear the heart behind the process: no scripts, pressure, or quick-credit-card-close. Just real mentorship from the first text, the first call, and the first moment you decide you’re ready for change. If you’re researching extension methods and wondering what it’s like to apply, this episode is your step-by-step, behind-the-scenes look at how IBE® makes something big feel personal.

How We're Changing The Hair Industry Jan 09, 2026

Show notes

In our final episode of this 4 part series, we reveal a pivotal moment for IBE® and how we are moving into 2026, the year of the horse! Power, momentum, and new partnerships shape how we approach the coming year with a growth mindset for all hair stylists. Join Founder and Creator McKenzie Turley with CEO Jasmine Hadjis as they wrap up this reintroduction series with a powerful announcement.

The Gift That Saved IBE® Jan 09, 2026

Show notes

In part 3 of our 4 part series, we discuss the challenges of factory relationships in China, how the culture and communication barriers affect our supply chain, and the real magic of IBE®. Join Founder and Creator McKenzie Turley alongside CEO Jasmine Hadjis as they navigate the long process of hair extension sourcing, manufacturing, testing, and sharing with extension stylists all over the world.

Behind The Scenes on Hair Extensions 👀 Jan 02, 2026

Show notes

Join us for part 2 of this 4 part series where we are pulling back the veil on the story of growth for IBE® with our hair extensions. McKenzie Turley, Founder and creator of IBE® shares insights on lawsuits, factory relations, and all things hair extensions!

Our TOPPODCAST Picks

Follow Us

Stay Connected

Related Podcasts

Links

Stay Connected

Our TOPPODCAST Picks

Follow Us

Stay Connected

Flipping The Industry

Related Podcasts

1

2

3

4

5

6