Flip the Switch

Episode 79 - Rich “Raz” Razgaitis, Co-Founder and CEO of FloWater May 10, 2021

Rich “Raz” Razgaitis, Co-Founder and CEO of FloWater is radically redefining the way water is delivered, distributed, and consumed with his mission to put an end to single-use water bottles. In this episode, the industry disruptor, thought leader, and long-time client of Power Digital sits down with our Founder and CEO, Grayson Lafrenz, to discuss the evolution of the brand that’s at the epicenter of the sustainable movement, marketing tactics have proven conducive to the brand’s growth, distribution economics, the importance of building a community of brand evangelists, as well as FloWater’s successful approach to fueling both B2B and Consumer-focused strategies, and much more.

*Use code ‘hydrate20’ for 20% off drinkflowater.com

Episode 78 - Matthias Metternich, Cofounder and CEO of Art of Sport Jan 28, 2021

Matthias Metternich, Cofounder and CEO of Art of Sport, joins Grayson Lafrenz, CEO of Power Digital Marketing, to discuss a multi-faceted and omni-channel approach to business growth. Matthias is an accomplished entrepreneur and has a unique history that has prepared him exceedingly well for the business world. Tune in to listen to his perspective on building Art of Sport from the ground up with partners like Kobe Bryant, Brian Lee, and James Harden through a balancing act of D2C, brick and mortar, and grass-roots efforts to make the “Nike of skincare” come to life.

Episode 77 - Namita Gupta, Brand Partnerships at Pinterest Dec 03, 2020

In this episode of FTS, we have a heart to heart with Namita Gupta and discuss her career experience at the intersection of fashion and technology. Currently managing Brand Partnerships for Pinterest, she shares her journey rising to the top within a hyper-competitive industry, and previews the upcoming launch of her new apparel brand, humble co. Namita discusses how she has opened up her universe by sticking to her values, staying humble and practicing kindness, investing in relationships, and even dives into best practices in battling imposter syndrome. You’ll hear her tips and tricks for surviving and thriving in cities like New York, LA, and San Francisco, and how each has provided inspiration throughout her career trajectory, and in the development of her new brand.

Episode 76 - Alexia Brue Nov 19, 2020

Alexia Brue saw the wellness trend coming long before matcha lattes and weighted blankets were mainstream. After spending years working as a wellness and travel journalist, Alexia saw a need for actionable information and resources on the emerging trends in fitness, beauty, and the wellness lifestyle. Finally, she made a bold move and cofounded Well + Good, the trusted and famously trendsetting wellness media company. Starting with almost nothing, she and her partner, Melisse Gelula, bootstrapped their way to build a company that empowers its community to live their healthiest, happiest life, which was later acquired. In this episode, Alexia opens up to Covet PR founder Sara Brooks about building a company from the ground up, convincing people wellness was something they truly needed in their life, and the importance of leaning into intuition in times of self doubt.

Episode 75 - Larry Kahn Nov 12, 2020

On this episode of Flip The Switch, Covet PR founder Sara Brooks *virtually* sits down with Larry Kahn, founder and managing partner at Beechwood Capital, a Boston-based investment group that identifies and invests in growth stage companies.

For the past decade, Larry’s been the guy every CPG founder wants to work with. Sara and Larry talk common traits among top founders, the recipe for scaling successfully, and the key ingredients for a strong pitch. Larry reveals what is required to take a company to the moon.

Episode 74 - Neal Bloom Sep 13, 2020

Top 5 Things to Know About Neal Bloom 1. He launched 84 astronauts into space while working on the Space Shuttle program 2. He is an ENTJ and High Influencer on the DISC survey 3. He has run over 62 miles at once (not all enthusiastically) 4. He only accepts blind LinkedIn invites if there is a personal message written 5. You can see the companies he has directly invested in at nbloom.me

Episode 73 - Mike Kitts of the Golden State Warriors Aug 11, 2020

Mike Kitts is coming up on his 9th season with the Golden State Warriors organization, his 4th season as senior vice president of corporate partnerships. In his current role, Kitts has oversight of the Warriors’ sales, development, and insight teams, where he is charged with driving new sales and renewals of existing partners.

Watch on YouTube: https://youtu.be/dXdM6pkUpTQ

Episode 72 - Pura Vida Jul 27, 2020

In this interview Paul from Pura Vida and Grayson cover:

1) Covid-19 curveballs for Pura Vida and consumer brands...

2) KPIs and Leading Indicators - what you should measure and also the wrong metrics that can cause problems if over optimized against...

3) Partnerships and the Importance of Talent Diversity...

4) What the future might hold for Paul and his entrepreneur journey and some brands he loves including two of my favorite in cuts clothing and blenders eyewear

Hope you enjoy and more content coming in the weeks ahead, all focused around GROWTH!

Let us know your thoughts or Growth-oriented info you're interested in learning more about!

Episode 71 - James Brennan Jul 20, 2020

Talking Growth with James Brennan, Co-Founder of Suja Juice, Enlightened Hospitality Group, Kopari Beauty and so much more!

James is a legend in the San Diego entrepreneurial community and Grayson and James talk about all things Growth including:

Opportunity in this Chaotic Time or as James would say “Its total chaos and the opportunities are endless”
How James has successfully build and exited companies across so many industries and business models and how these exits are like trophies
How to build amazing teams and pick partners that compliment your superpowers and passions
James new venture Sway Brands which partners with “real influencers” that actually have influence and true authenticity

And so much more! James lets it rip and this conversation is full of nuggets of gold and is very direct and to the point!

Episode 70 - The DuFords May 08, 2019

The guys sit down with Craig and Kelly DuFord; a husband & wife who are also business partners at DuFord Law Group - a business law firm focusing on a higher degree of transparency & collaboration with their clients. Their philosophy is that the proper representation should be accessible to all businesses - not just the top 1% of businesses that can afford it. We talk to them about their entrepreneurial spirit, and how their experience in starting their business has translated into their day to day work supporting others.

Episode 69 - Quinn Early Mar 11, 2019

Today we interviewed Quinn Early. He played in the NFL for 12 years and is now a stuntman for actors like Will Smith and TV shows like SWAT.

A man of many talents, he recently published this book called Bryant Acres : A love story about the antebellum south. Quinn’s Mom, Ann Early, wrote the book and all the proceeds go to the Alzehiemers Association in her memory.

We’re excited to bring you one of the most unique interviews we have ever had...

Episode 68 - Ryan Berman Pt. 3 Jan 28, 2019

The guys kick off the new year with our first 3-peat guest, author, entrepreneur, and speaker Mr. Ryan Berman. Since the last time we spoke, he has released his long-awaited book Return on Courage. We talk about the mission of the book, the process of having written it, and the impact he thinks it will have on businesses and individuals alike.

Episode 67 - Marketing Jan 02, 2019

We present pt. 2 of our “Best of 2018” moments with the Marketing edition. We strung together the top interviews and segments including: Nicole Pereira (Ep. 27), Summer Felix (Ep. 37), Charlie Ninnegar (Ep. 43), David Brickley (Ep. 39), and Devin Kostrzewski (Ep. 61). If you enjoyed these clips, go back and listen to the full interviews.

Episode 66 - Entrepreneurs Jan 02, 2019

We present pt. 1 of our “Best of 2018” moments starting with the Entrepreneurial edition. We strung together the top interviews and segments including: Alex Sismanis (Ep. 30), Matt Garrett (Ep. 49), David Walker (Ep. 53), Derek Shebby (Ep. 50), Nick Barshick (Ep. 44), and Alex Bates (Ep. 56). Stay tuned for pt. 2 the Marketing edition and if you enjoyed these clips, go back and listen to the full interviews.

Episode 65 - 2019 Internet Marketing Goals Jan 02, 2019

We are wrapping up 2018 by talking about our goals for 2019 as marketers. With the constantly changing playing field - internet marketing has become all about keeping up with where traffic is flowing and how to reach that audience correctly. We talk with experts out of the SEO, Paid Media, Social Media, Web Dev & Content Depts to get their take on where 2019 will take us.

Episode 64 - Influencer Marketing Dec 21, 2018

Today the guys sit down with Sam and Makenna from Power Digital to talk through the current state of influencer marketing, how to become and influencer, and why companies see it as a huge benefit nowadays.

Please excuse the audio, we were on the road!

Episode 63 - Workplace Efficiency Dec 21, 2018

The popular video game Fortnite is facing lawsuits and allegations over stealing celebrity dance moves, and Facebook drops the ball again finding themselves in hot water with Washington DC...again. Our main discussion revolves around tools and tricks for being as efficient as possible in the workplace - something everyone should think about going into the new year. And we wrap up with our favorite segment - a minute with Musk.

Episode 62 - Matt Bruhin Dec 14, 2018

We have the CEO and Founder of Apex Recovery Rehab, Matt Bruhin, sit down with us to discuss the ever-changing landscape of drug addiction and what it's like running a rehab in the 21st century.

Matt is a licensed addiction therapist and doctor of addiction psychology with a passion for helping those in need.

We chatted about progressive treatments that are being used instead of the 12 step program and the opioid epidemic.

Episode 61 - Devin Kostrzewski Dec 07, 2018

Today, on Flip the Switch - we dive deep into the world SEO link building with Devin Cochefski - Founder and CEO of authority builders. We talk about what link building is, the role it plays, how it has progressed over the last 10+ years, and how you can capitalize on it as a business owner.

If you’re trying to get the most out of your organic footprint online, this is the episode for you.

Episode 60 - Ora Organic Dec 05, 2018

We sit down with Will Smelko and Erica Bryers - co-founders of Ora Organic; a Shark Tank company that creates plant-based vegan supplements that actually taste good. The company is growing like crazy, so we sit down with them and try to understand what is making them stand out so much in their industry.

If you’re passionate about personal health and entrepreneurship, this is the episode for you.

Episode 59 - Trends for 2019 Nov 30, 2018

We are wrapping up 2018 with a conversation about what is to come in 2019 for us as marketers and you as business owners. We talk futuristic website development, the direction, and importance of having an impactful design, and how to measure your multi-channel efforts in a way that actually informs you about your bottom line. If you want to gear up for a big 2019, this is the episode for you. Let’s get into it.

Episode 58 - Podcasting Boom Nov 29, 2018

The guys are back after a hectic Black Friday Weekend to talk about the current state of podcasting and how big the medium has gotten. We cover the numbers of podcast listens vs radio and what we can expect from podcasting in 2019. In News and Trends we discuss Paramount teaming up with Netflix, Apple teaming up with a24, & how the amazon C-suite of executives is branching out to run other businesses in the tech space.

Episode 57 - Black Friday 2018 Nov 15, 2018

Apple stops reporting on their unit sales after Q3 earnings, and shares continue to tumble. Amazon secures its new headquarters, right near another headquarters we’re all familiar with, and Uber continues bleeding money.

Our main topic revolves around Black Friday and Cyber Monday, and what you should be doing to make sure you’re set up for success.

Episode 56 - Alex Bates Nov 09, 2018

Today on Flip the Switch - the guys sit down with author, business-owner angel investor and Alex Bates. Alex is currently the Technology Chair at an incubator in San Diego called The Sandbox, as well as the Managing Director and founder at NeoCortex Ventures. We discuss AI’s role in the evolution of humanity, from deep learning to neural networks. If you’re at all interested in AI and what it can do for businesses and people alike, this is the show for you. Let’s get into it.

Episode 55 - Power Digital Lead Gen Day Oct 31, 2018

Austin and Pat are on the ground LIVE at Power Digital’s Lead Gen day; an event hosted at PDM’s offices where business-owners gather and learn more about generating leads, business, and ultimately revenue… online.

We speak with several of these business owners to get their reactions on the day, key takeaways, and even get 5 minutes of business wisdom from our Keynote speaker Mr. Jerry Rollins.

Episode 54 - Opt Out Life Oct 19, 2018

Today on Flip the Switch - we sit down with the guys from Opt Out; a local podcast in the San Diego area that centers on taking control of your life and “opting out” of the traditional life that we were all taught to live. If you like the idea of creating “side hustles”, entrepreneurship, and achieving better work-life balance, this is the episode for you.

Episode 53 - David Walker Oct 05, 2018

The Guys sit down with David Walker, the CEO of Firestone Walker Brewing - home of the 805 pale ale. From the Genesis of microbrewing to the process of scaling the business to the 16th largest craft brewery in the world - we cover the trials and tribulations of owning such a successful brewery. If You Drink Beer, you’re going to like love episode.

Episode 52 - George Habib Sep 28, 2018

We sit down with George Habib, an entrepreneur, business owner, professor and more. He has lived in Beirut, Saudi Arabia, Dubai, Madrid, Washington D.C. and more. We dive into this, and talk with him about the places in the world his career has taken him, his business philosophy, and get specific about the creation of his ventures.

Episode 51 - Q4 Preparation Sep 21, 2018

Amazon unveils an array of new smart home products based off their amazon echo - we give a breakdown of what this means for the tech giant. Apple unveiled their new iPhones as consumers line up days in advance. Our main discussion is around the Q4 - 3 of PDMs Ecommerce specialists join us to discuss priorities, tactics, and expectations for the end of the year.

Episode 50 - Derek Shebby Sep 14, 2018

The guys had a chance to chat with Derek Shebby - an expert sales management guru for a fortune 500 company out of San Diego. Derek took his sales experience and created an e-course program that teaches individuals how to become a fearless sales person. From Prospecting to Building a proposal - Derek walked us through how to become a successful sales professional.

Episode 49 - Matt Garrett Sep 07, 2018

The guys sit down with Matt Garrett - the co/founder and Executive Chairman of TGG Accounting. TGG is not your typical accounting firm - Matt has created a business model that helps struggling businesses avoid bankruptcy and ultimately maintain long term profibility. Matt talks us through his passion and desire to teach business owners the right way to manage their books and their business, through sound accounting practices.

Episode 48 - Algorithm Update Aug 31, 2018

Coca Cola makes a move to get into the Java market, Trump heats things up with the Silicon Valley titans, and SurveyMonkey (remember them?) goes public after almost 20 years. For our main topic, we talk about the most recent Google algorithm update, how YOU can tell if your online business has been affected or penalized, and what to do about it. Let’s get into it.

Episode 47 - Ryan Berman Pt. 2 Aug 22, 2018

Today, we talk with our first ever recurring guest, Mr. Ryan Berman. We touch base about the venture he was just beginning the first time we interviewed him called Sock Problems and discuss how that has scaled and his learnings so far. We also talk about his new book Return on Courage which is available for Amazon Pre-Order. He is also the founder of several other ventures all falling under the Courage Brands umbrella, one of which involves one of our favorite companies, you guessed it...Amazon.

Episode 46 - Brian Hershman Aug 17, 2018

The guys sit down with Brian Hershman, the owner and CEO of Indihoops & Top Gun basketball academy. Indihoops has become the one-stop shop for all things AAU as Brian has found a way to provide consumers scores, stats, and player rankings. If you love basketball, you are going to love this episode.

Episode 45 - CRO Best Practices Aug 03, 2018

The guys dive into the big three as Apple becomes the 1st trillion dollar company, Facebook takes a big loss, and Amazon continues to become more profitable. Our main topic is about conversion rate optimization - which is the process of making your website better for your customers. We talk data points and quick tricks that have a significant impact on the website’s conversion rate.

Episode 44 - Nick Barshick Jul 27, 2018

The guys had a very special guest on as they sat down with Nick Barshick the COO and Co-Founder of Chuze Fitness. Nick talks us through growing up around business owners and how the idea for a gym came to be. Chuze now has over 35 Locations in 3 states with an average of 7,000 members per location - Nick explains how the business has scaled and how culture has played an important role in the gym’s success.

Episode 43 - Charlie Ninegar Jul 20, 2018

We had the pleasure of sitting down with Charlie Ninegar VP of revenue for Spy Optic. We talked about what Charlie’s day to day looks like and how Spy has made some changes over the years to optimize their profitability. From Digital Marketing to strict pricing guidelines, Charlie walks us through the ever-changing landscape of working for a lifestyle brand.

Episode 42 - Facebook CPM Jul 13, 2018

Facial Recognition makes its way to the hotel industry as alibaba and marriot team up in China.

Apple discontinues the 2015 Macbook Pro which marks the end of its most popular model.

Though Youtube TV has grown in viewership, the video platform struggles to stream the world cup as the feed goes down in crucial moments.

Greg and Sophia (thats me) join us to discuss Facebook Ads costing more and how to be most efficient with your spend. We finish with a minute with musk.

Episode 41 - Entrepreneurial Industries Jun 22, 2018

Amazonians are upset that Bezos is selling face recognition technology to the police, PayPal invests $120 million to protect your identity, and the Supreme court makes a decision on the new internet state sales tax. Our main topic revolves around the 4 Emerging markets for the entrepreneur in all of us.

Episode 40 - State of Affairs Jun 20, 2018

Bird Scooters becomes the fastest company to reach a billion dollar valuation, and ATT is merging with Time Warner. Adobe acquires Magento on top of seeing exceptional growth in revenue - could they be next 10 Billion Dollar Software company? Our main discussion is about the opportunities and threats surrounding Digital Advertising - and where you should be allocating your ad spend in 2018. We finish with a Minute with Musk - and we think you’re really going to “dig” what Elon is up to now

Episode 39 - David Brickley Jun 12, 2018

We have on the show David Brickley, the CEO of STN Digital a sports and entertainment social media marketing agency. David’s skill set lies in creating real time content that helps sports teams connect with their fans. We discuss his transition from Fox Sports to running his company, and the art of creating shareable content. From the World Cup to the iHeart Radio Awards, STN Digital has become the trusted social media agency in sports and entertainment .

Episode 38 - Jon Graves Jun 01, 2018

The guys sit down with Jon Graves, the senior marketing manager at the San Diego Airport. Jon has been instrumental in re-branding the airport -- we discuss his ideology around the campaign and what it took to turn his ideas into reality. From concessions and valet parking to bringing in new airlines and adhering to city ordinates-- Jon wears many hats. Join us as we discuss the in’s and out’s of what its like to be San Diego Airport’s Senior Marketing Manager.

Episode 37 - Summer Felix May 25, 2018

We have the pleasure of sitting down with the Summer Felix, the CEO of The Draw Shop, one of Power Digital’s clients.

We discuss how Summer has started a wide variety of businesses and has found her passion in creativity. Our conversation covers life as an entrepreneur and how to stay motivated when times get tough.

Episode 36 - Virtual Reality May 18, 2018

Amazon is giving a big discount to customers headed to Whole Foods, and Walmart is in a bit of pickle with its investors. UBS uses AI to predict the 2018 World Cup winner, and we dive into the new law allowing sports betting. Our Main topic revolves around Virtual Reality and how marketers are using the technology to change the buyer’s journey. We close the show with an oldie but a goodie, terrifying tech

Episode 35 - Massive Mergers May 14, 2018

Snapchat’s got a new CFO courtesy of Amazon, and Jeff Bezos has a product review problem on his ecommerce platform.

Starbucks is lending Nestle its name for the small cost of 7 Billion dollars as more and more brands continue to collaborate.

Our main discussion stays on the topic of collaboration as we discuss the massive mergers occurring in the telecom & media industries and what it means for consumers.

Episode 34 - Status of Digital Marketing May 04, 2018

Apple has investors worried after posting a dismal Q1, and Jeff Bezos has decided it's time to increase the annual fee of Amazon Prime.

In big telecom news Sprint and TMobile have agreed to merge, and the founder of Whatsapp decides to exit facebook.

Today’s main topic is focused on the current state of digital marketing agencies and how clients are looking for less of a vendor and more of a partner.

Episode 33 - Bill Lobel Apr 24, 2018

We had the pleasure of sitting down with Bill Lobel, a bankruptcy attorney from Orange County, CA.

Our conversation centered around his life as a bankruptcy attorney and the various experiences he’s had helping businesses get out of financial trouble.

From technological advancements to human interaction, Bill shares a ton of information about the world we live in.

Episode 32 - Bike Sharing Apr 12, 2018

Facebook’s Fearless Leader Zuckerbeg has his day in congress, a monumental moment for all tech companies as we continue to debate data usage.

Apple’s New Home Pod is already blowing it, and walmart just added a month back to your life and you didn’t even know it.

Our main discussion today is about the hottest new trend hitting our streets, bike sharing. The guys discuss where companies like Bird and Lime Bike came from, and what their future holds in our society. We close with Book Club!

Episode 31 - Spotify IPO Apr 05, 2018

Panera Bread is the latest company to suffer a data breach as data storage continues to be the hottest topic on the internet.

Facebook continues to get dumped on as the tech giant admits they are scanning user’s DM’s, and Zuckerberg is set to testify in front of Congress.

Today’s main discussion is around tech company IPOs, and how Spotify stacks up against other recent tech public offerings. We finish with everyone’s favorite segment, a minute with Musk.

Episode 30 - Alex Sismanis Mar 29, 2018

We have the pleasure of chatting with Alex Sismanis, the creator of a new cryptocurrency app called Ben.co. Our interview centers around understanding how crypto apps are being formed and funded in the 21st century, along with how Ben.co fits into the crypto world. We cover incubators, VC’s and all things Silicon Valley thanks to Alex’s unique experiences in to the cryptocurrency industry.

Episode 29 - Real Life Black Mirror Mar 22, 2018

Google is pledging 300$ Million to help combat Fake News, and Walmart is looking to turn a very important insect into a tiny robot army. It’s time for Zuckerberg to face the music as Facebook catches a ton of heat for allowing access to the private data of millions of users. Our main discussion focuses on the current state of technology as the guys wonder where we headed next after a tough month for the tech giants.

Episode 28 - Ad Policies Mar 15, 2018

Walmart is expanding it’s grocery delivery service nationwide to compete with Amazon, and site search optimization is about to get a lot more mainstream. Youtube is trying to combat conspiracy theories by using Wikipedia and it reminds us a lot of our friends over at Facebook. The crypto market is tanking after Google announces they are banning advertising in the space, which prompted a conversation around other industries that have restraints on online advertising.

Episode 27 - Nicole Pereira of Campaign Creators Mar 08, 2018

The guys had the pleasure of interviewing Chief Marketing Technologist Nicole Pereira, a funnel marketing expert. We took a deep dive in to the middle of the funnel or “lead nurturing” section of the sales cycle, and drew out some important information around optimizing the buyer’s journey.

Episode 26 - Trade Shows & Conferences Mar 01, 2018

Amazon is using wristbands that zap employees to provoke efficiency, & Yelp is using an offline tactic to have better insight in to their online business. DropBox is issuing a lot of equity to their executives, which reminds us of our good friends over at SnapChat. Our main discussion is with PR Expert Amanda Windsor, as she explained to us the in’s and out’s of trade shows and how they can help businesses grow online.

Episode 25 - Google Blocks Ads Feb 22, 2018

Fashion is changing, and it’s no surprise that Amazon’s at the forefront. Snapchat continues to get bashed for their new interface, which they say it here to stay. Netflix continues to dominate, and a lot of it is thanks to Digital Marketing, Our main discussion revolves around ad platforms pushing for better user experience, and how your business needs pay attention to ad blockers. We close the show with a new segment called “a minute with Musk” ...which is about alleged long time listener Elon Musk.

Episode 24 - Fraudbook Feb 16, 2018

Amazon is Launching a Full Fledged Logistics Company, & Taco Bell’s CEO is pullin a fast one by joining Chipotle. SpaceX is not done launching rockets, and our main discussion revolves around Facebook’s transparency issue and what it means for advertisers. We finish up with cool tech talk.

Episode 23 - Q4 Wins and Losses Feb 08, 2018

We round up the 4th Quarter for the top tech companies, and discuss where the titans of industry are headed next. The Dow plunged 1200 points on Monday but the guys explain why you shouldn’t panic. Cryptos start rebounding after an important senate hearing, and Elon Musk is up to somethin’.

Episode 22 - Super Bowl Advertising Feb 01, 2018

The Super Bowl is here and companies are dropping more cash than ever to get their brand on your screen. The guys take a look at Super Bowl internet marketing and discuss how to use your budget on the big game. Apple comes out with a smart home device, and the single largest case of fraud is developing in the cryptoworld. Plus, we name our favorite superbowl commercials!

Episode 21 - Advertising on Instagram Jan 25, 2018

Amazon Go is open for business, and no humans work there. Toys R Us closes stores and Facebook is finding new ways to gather information from you. Our main discussion is on Instagram’s algorithm updates and best practices to maintain brand engagement. We wrap things up with a discussion on why cryptos are tanking and why you shouldn’t panic.

Episode 20 - Employee Burnout Jan 19, 2018

Apple is allowing customers to make an important decision, and Snap Chat is really starting to piss people off. Facebook throws a curveball and changes what your news feed looks like, and the guys discuss career burnout. We talk inspirational business people and answer a couple questions about internet marketing.

Episode 19 - Google Censorship(?) Jan 12, 2018

We discuss Kodak announcing their ICO, Sam's Club closing stores the same day it increases wages, and the latest in cryptos - specifically Alt Coins.

Our main discussion revolves around the latest update from Google that is creating quite a bit of chatter and how it affects the consumer.

Episode 18 - Mark Divine Part 2 Dec 28, 2017

We bring you part 2 of our interview with Commander Mark Divine.

We discuss the process of goal setting, the necessary steps to take in order to hit your goals, and a variety of techniques you can use everyday to improve your focus and overall mood heading in to the new year.

Episode 17 - Mark Divine Part 1 Dec 19, 2017

We had the opportunity to sit down with Commander Mark Divine, a retired Navy Seal and current leadership development expert who trains thousands of individuals out of the San Diego area.

He met with us to share insight on his background & what you can do to overcome mental blocks & the hindrance of internal fear to accomplish your personal goals.

Episode 16 - 2018 Digital Predictions Dec 14, 2017

Ebay and Target both make some huge acquisitions to further combat Amazon’s takeover and Overstock’s CEO wants to quit retail and get into cryptos full time despite surging share prices.

Our main discussion revolves digital trends and predictions of 2018. We discuss mobile as a priority, general guidelines & regulations, the advancements of voice search, and much more.

Episode 15 - Bitcoin, Bitcoin, Bitcoin Dec 07, 2017

Home Depot is investing heavily in e-comm next year, Google & Amazon are in a big fight and we’re paying the price, Revolut merges mobile banking with cryptocurrency trading, and finally some tips and tricks your business should consider during the holidays.

Our main discussion revolves around the Bitcoin madness that has been making headlines over the past month. We cover: why the price has skyrocketed so dramatically, market cap potential, and whether or not it’s too late to get in on the fun.

Episode 14 - Josh Volen Nov 28, 2017

We had the pleasure of sitting down with Josh Volen, the Co-Founder & President of CIRE Equity & CIRE Partners.

We discuss the evolving landscape of commercial real estate, how he is excited for what Amazon is doing to the brick & mortar landscape, and staying active in your pursuit of success.

Episode 13 - Black Friday Nov 21, 2017

We find out that Amazon is in fact NOT killing big box retailers, Ad targeting might be following us to TV in the near future, Apple once again delays the release of its HomePod, and we discuss Black Friday & Cyber Monday best practices for your business.

Our main discussion revolves around Content as King of digital marketing and how it’s the main driver of your marketing efforts. We cover the different types of “content”, common pain points, and how you can apply these strategies.

Episode 12 - Bernie Schroeder Nov 14, 2017

We had the opportunity to interview branding and marketing expert: Bernie Schroeder. Bernie is notorious for helping Amazon get their start, working with Apple & Pixar, and was a partner in one of the largest integrated branding agencies in the world.

He is currently a mentor in the SDSU entrepreneurship program and the author of a new book for Millennial Marketers titled “Brands & Bullshit”

Episode 11 - Higher Education Online Nov 09, 2017

Apple is investing heavily in their Augmented Reality headset, Christopher Nolan rips on Netflix’s business model, EA sports CEO imagines a world without a new Madden each year, and we revisit our Big Time Business Guy of the week.

Our main topic revolves around the rapid rise of online education and how it’s threatening the traditional university model. We discuss the growing access to higher education, developing new skills at an affordable price, and how YOU can utilize these resources.

Episode 10 - Adam Dailey Nov 07, 2017

Instagram and WhatsApp continue to push SnapChat out of the market completely, Bitcoin prices surge to *yet another* all-time high, and Apple’s stocks bounce back...just like we said they would.

Our interview today is with Adam Dailey, an NCAA champion, serial entrepreneur, motivational speaker and author, whose unique resume and experience with running businesses made him one of our most insightful and motivating interviews to date. We talk about the influence of sport on his businesses, his new ventures, airBNB, and much more.

Episode 9 - Ryan Berman Nov 02, 2017

We had the pleasure of sitting down with Ryan Berman of I.D.E.A. Branding Agency, Courageous Consulting, author of Return on Courage, and his latest venture: Sock Problems. We discussed his journey as an entrepreneur and he imparted his wisdom on how to overcome the hindering fear of failure and use it to your advantage.

Sock Problems: http://sockproblems.com/

Episode 8 - "I Sell Paddleboards" Oct 31, 2017

The Frightful 5 become even more frightening with their latest Q3 Earnings Reports, Warren Buffet creates doubt in an already volatile crypto world, and Big surprise: Google’s still riding its ad revenue all the way to the bank.

Our main discussion revolves around the necessary steps everyone should take in order to be successful when starting a business online. We cover the 4 key areas to get you started on the right path.

Episode 7 - Grayson Lafrenz Oct 26, 2017

We have our very first interview with CEO & Co-Founder of Power Digital Grayson Lafrenz in which we discuss the importance of sales and relationship building amongst your clients and colleagues.

We also cover Albertson’s investment in eCommerce as they watch sales skyrocket, the Frightful Five killing your startup, and Amazon in cahoots with Bitcoin.

Episode 6 - C Level Execs in Digital Oct 24, 2017

Bitcoin surged past $6000 in value, but then drops, and rises again, Spotify puts the final dagger on SoundCloud, Microsoft introduces its SLEEK new “Harmon Kardon Invoke”, and we introduce a new segment “You’re gonna need to lawyer up”

Our main topic revolves around the diversification of c-level executives as the digital world takes over, the new positions it brings, and the titles on their way out.

Episode 5 - The Importance of a Brand Oct 19, 2017

Google introduces some new advanced security features at your expense, Bitcoin continues to be unpredictable ALTHOUGH we did predict it, and everyone’s favorite streaming service Netflix is now under the watchful eye of Nielsen Ratings. We also discuss some reading material that you may find useful.

Our main topic revolves around the key components of being a marketable brand and hopefully shines some light on what it takes to succeed in the digital world.

Link to LastPass

Episode 4 - Cryptocurrencies Oct 17, 2017

Delta Airlines makes flying with them even easier, Walmart & Target team up with Google to compete with Amazon, Facebook rolls out it’s version of PostMates, and we introduce some new segments including: “What is Amazon taking over this week?” & FTS Obituaries.

Our main discussion revolves around the growing popularity and legitimacy of Bitcoin and other cryptocurrencies in the marketplace. We dive into some recent developments in the crypto world that are capturing the full attention of some very important entities and beg the question: Should you be investing?

Episode 3 - How Tech Helps Millennials Oct 12, 2017

We discuss Wal-Mart successfully flexing on Amazon, TIME Magazine feeling the death of print, Porsche’s new app-based subscription model for young affluent professionals, & introduce some new segments including: Obituaries & Terrifying Tech.

Our main topic revolves around tech and marketing companies that are creating a new type of job market for college grads and debate whether or not these opportunities can turn into sustainable careers.

Episode 2 - Shopify vs. The World Oct 10, 2017

Today, the guys discuss Goldman Sach’s venture into Bitcoin technology, Google leaning toward the use of AI in their software, the launch of the Google Pixel Buds, we say our heartfelt good-byes to AOL Instant Messenger, and introduce some new segments!

Our main topic revolves around some interesting developments in Content Management Systems (CMS), The top CMS(s) for your business or industry, and the benefits of each depending on your ultimate goal.

Episode 1 - Digital vs. Traditional Oct 04, 2017

Welcome to the first episode of Flip the Switch Podcast presented by Power Digital Marketing. On this episode, we introduce the crew and upcoming topics, cover Jamie Dimon of JPMorgan Chase as our "Big Time Business Guy of the Week" and his comments surrounding cryptocurrencies, Toys R' Us going bankrupt, answer questions from our loyal listeners, and debate the changing landscape of traditional vs digital marketing.

FTS Preview Sep 28, 2017

The Bad News: Working in the digital world, we’ve seen first-hand how hard it can be to tie digital in with the rest of the big picture of business operations. Professionals in the digital industry struggle with turning these digital trends, news, and tactics into management decisions because they fail to understand how everything plays together into the bigger scope that executives truly care about.

The Good News: We created this podcast to address exactly that, in one convenient place.

Hosted by Austin Mahaffey and Pat Kreidler with John Saunders and Joe Hollerup, our goal is to tie the worlds of digital marketing and 21st century business together, and deliver a refreshing take on what it all means.

We will be doing deep dives into popular business topics & trends, answering digital marketing questions, having conversations around the top tech companies, and interviewing business leaders. And, as if this even means mentioning, we are going to have some fun and keep it entertaining along the way.

Subscribe now on iTunes!

FTS Podcast Intro Sep 28, 2017

The Bad News: Working in the digital world, we’ve seen first-hand how hard it can be to tie digital in with the rest of the big picture of business operations. Professionals in the digital industry struggle with turning these digital trends, news, and tactics into management decisions because they fail to understand how everything plays together into the bigger scope that executives truly care about.

The Good News: We created this podcast to address exactly that, in one convenient place.

Hosted by Austin Mahaffey and Pat Kreidler with John Saunders and Joe Hollerup, our goal is to tie the worlds of digital marketing and 21st century business together, and deliver a refreshing take on what it all means.

We will be doing deep dives into popular business topics & trends, answering digital marketing questions, having conversations around the top tech companies, and interviewing business leaders. And, as if this even means mentioning, we are going to have some fun and keep it entertaining along the way.

Subscribe now on iTunes!

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