First Day Podcast

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8 Questions to Improve Donor Relations Jul 13, 2025

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In this episode of The First Day from The Fund Raising School, host Bill Stanczykiewicz, Ed.D., sits down with fundraising powerhouse John Zeller, former Senior Vice President for Development and Alumni Relations at the University of Pennsylvania, to unpack the behind-the-scenes magic of major gift fundraising. While the headlines may tout seven- and eight-figure gifts, Zeller emphasizes that consistent cultivation, stewardship, and relationship-building are the real power players behind any billion-dollar campaign. Case in point: nearly a third of gifts during Penn’s $5.4 billion campaign came from donors giving less than $50,000. The message? Every gift counts, and every donor deserves attention. Zeller shares how he and his team shifted from a transactional mindset to a holistic approach, ensuring donors were involved long before and after the ask. At Penn, they implemented a strategy called “non-financial objectives,” inviting people to volunteer, serve on committees, and participate in university life without writing a check. It wasn’t just nice, it was strategic. By formalizing volunteer roles with job descriptions and term limits, they attracted over 32,000 volunteers across two campaigns. Volunteers became passionate advocates, and many transitioned into donors, with research showing that 80% of engaged volunteers go on to give financially. Bonus stat: over half of high-net-worth individuals volunteer, making this a double win for fundraisers. Of course, the million-dollar (sometimes literally) question is: When do you make the ask? Zeller offers his “8-question method” as a roadmap. The first four help determine donor capacity, interest, relationship strength, and philanthropic inclination. The next four zoom in on specifics: gift area, amount, timing, and potential assets involved (like IPOs or business sales). If you can confidently answer all eight, go ahead and pop the question, because if you’ve done your homework, it shouldn’t come as a surprise. And if the timing's off, donors will let you know. Zeller closes by underscoring that stewardship isn’t just a step in the giving cycle, it’s a mindset. From matching students with donors to hosting impactful scholarship receptions and “Engaging Minds” events featuring top researchers, Penn created moments that made donors feel connected, appreciated, and inspired to give more. Even in today’s fast-paced, AI-infused fundraising world, Zeller insists the essentials remain the same: data-informed strategies and genuine human relationships. In fundraising, as in life, it’s all about showing up, saying thank you (often), and making people feel like part of the mission.

Finally, Some Good News: Using Giving USA Data for Fundraising Planning Jul 06, 2025

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In this episode of The First Day from The Fundraising School, host Bill Stanczykiewicz, Ed.D., brings a dose of optimism as he dives into the newly released Giving USA 2025 report, spotlighting charitable giving in 2024. The big headline? Americans donated a record-breaking $592.5 billion, a 6.3% increase in current dollars and a healthy 3.3% bump after adjusting for inflation. It’s a hopeful sign for fundraisers everywhere, proving that the spirit of giving hasn’t just survived, it’s thriving. Bill zeroes in on individuals and corporations as the twin engines powering this philanthropic boom. Individual giving soared by 8% in current dollars (5% after inflation), despite the lingering psychological cloud of inflation hanging over many households. Corporations also stepped up with their most generous year yet, contributing $44 billion, up 9% in current dollars and 6% inflation-adjusted. Even with uncertainty in the air, the data reflects a confident commitment to giving from both people and businesses alike. Foundations, while still doling out over $100 billion for the third year running, saw a slight dip after inflation, down just half a percent. But context is key: their giving had ballooned during the pandemic, so this modest decline is more of a breather than a backslide. Even better news? Every single one of the nine charitable sub-sectors saw growth in current dollars, an all-subsector upswing that’s happened only 14 times in 40 years. So what’s a savvy fundraiser to do with all this good news? For starters, keep the momentum going. Bill urges fundraisers to tap into the enduring generosity of individuals and corporations, focus on stewardship (that’s fundraising between the asks), and expand outreach beyond just affluent households. With millennials rising in generosity ranks and AI tools freeing up time for more personal donor engagement, the moment is ripe. And remember: planning for multiple scenarios, economic boom, bust, or somewhere in between, keeps your strategy agile and your outlook optimistic.

Giving USA 2025: Current Findings Jun 29, 2025

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In this episode of The First Day from The Fundraising School, host Bill Stanczykiewicz, Ed.D. is joined by philanthropic power duo Una Osili, Ph.D. and Jon Bergdoll, M.A., to unpack the freshly minted Giving USA 2025 report. Spoiler alert: Americans gave over $590 billion in 2024. Adjusted for inflation, giving grew a solid 3.3%, with a hefty assist from a booming stock market, low unemployment, and a collective sigh of economic relief post-pandemic. Dr. Osili brings the analytical fire, grounding her insights in decades of data while reminding us that while 2024 hit a record in current dollars, inflation-adjusted giving still trails some pandemic-era highs. Still, the philanthropic glass is more than half full. Giving from individuals surged 8% (5% after inflation), and corporate generosity followed suit with a 9% bump. Foundations held steady after three fat years, showing that even giving giants need to catch their breath. On the receiving end, religious institutions still top the charts, though their share has dipped below 30%. Human services climbed to second place, nudging education to bronze, thanks to ongoing support for basic needs post-COVID. All nine subsectors of charitable giving saw growth in current dollars, a feat achieved only 14 times in the last 40 years. Even donor-advised funds (DAFs) got their moment in the sun, showing up everywhere and nowhere all at once. But the big question: So what? Dr. Osili offers three golden takeaways for fundraisers. First, Americans are consistently generous, even in uncertain times. Second, diversify your donor base: individuals, foundations, corporations, and planned gifts. And third, it’s innovation time. As giving methods evolve, nonprofits must sharpen their skills, adapt their tools, and embrace the future. Because in fundraising, staying still is the fastest way to fall behind.

CEO Transitions and Their Impact on Fundraising Jun 22, 2025

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In this episode of The First Day from The Fundraising School, host Bill Stanczykiewicz, Ed.D., sits down with executive search guru Bill Peterson of CarterBaldwin to unpack the high-stakes world of CEO transitions, and their ripple effect on fundraising. Think of it as succession planning with heart, spreadsheets, and maybe a few tissues. Drawing from the recent Compassion International case study, Peterson emphasizes that a successful handoff isn't just about filling a seat; it's about preserving mission momentum, minimizing disruption, and setting the new leader up for a heroic entrance. Peterson drops some wisdom for both boards and outgoing CEOs, stressing the importance of clear communication, humility, and board engagement. “This is a board-led process,” he says, cautioning against over-reliance on the outgoing CEO, no matter how legendary. And for those veteran leaders? It’s time to channel your inner Zen master and begin the art of letting go. “Great leaders don’t just know when to leave, they help others walk in,” Peterson notes, highlighting the delicate dance of influence without control. From personalized office redesigns to tear-jerking public ceremonies, the Compassion International story reads like a case study in grace. Peterson shares how outgoing CEO Wes Stafford quite literally made space for his successor Jimmy Miato; moving offices, updating nameplates, even reaching out to Jimmy’s wife to make his new digs feel like home. Meanwhile, Jimmy returned the favor with humility and gratitude, underscoring the importance of honoring legacy while charting a fresh course. And fundraisers, listen up: donor communication is not optional, it’s vital. Peterson outlines how keeping donors in the loop before, during, and after a leadership change can make or break your fundraising continuity. “Donors love stability,” he reminds us, and stability comes from thoughtful, strategic transition planning. With 14 practical insights from CarterBaldwin’s study and a healthy dose of humanity, this episode is a goldmine for anyone navigating the leadership baton pass, because in fundraising, the handoff might just be your most important move.

Major Gifts Fundraising from a Donor's Prospective Jun 15, 2025

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In this episode of The First Day from The Fundraising School, host Bill Stanczykiewicz, Ed.D. sits down with philanthropic power couple Linn and Byron Braun, who offer a refreshing and candid look into the donor’s mind. From third-grade campaign trail adventures to launching garden programs and anti-child abuse foundations, the Brauns’ journey is a masterclass in giving with heart. They walk us through how their charitable spirit evolved, from separate individual passions to a shared mission of supporting a curated list of 10–12 nonprofits with intention and joy. Their golden rule? “Don’t let your giving list get diluted, know your causes, and know them well.” Fundraisers, take notes: the Brauns emphasize the importance of doing your homework. When couples have distinct philanthropic interests, fundraisers need to pinpoint whose passion aligns with their mission. It’s not just about knowing the organization’s pitch, it’s about building a relationship with the right person, be it Linn's green thumb at the YMCA or Byron’s devotion to his church. They also advise fundraisers to understand when to back off, being bombarded with daily asks as business owners, they appreciate a respectful “our plate is full” response when it’s truly not a fit. Flexibility and genuine connection are the real MVPs in major gifts fundraising, as shown through the Brauns’ experience with Humane Fort Wayne. It took two years of relationship-building for the nonprofit to truly understand the Brauns’ philanthropic heartbeat and co-create a niche initiative. What won them over? A stellar director, customized opportunities to support causes they care about, and authentic, consistent engagement, beyond the ask. “We don’t want a lunch,” Byron jokes, “just a personal touch, maybe even a phone call.” The Brauns wrap up with sage advice on what not to do: don’t pawn major donors off to assistants, don’t ignore follow-up, and for heaven’s sake, don’t forget the personal connection. They stress that effective stewardship involves more than a thank-you email, it’s about being seen, heard, and valued. As proactive donors, they often approach organizations themselves, but they’re quick to note that meaningful engagement and tailored communication can turn a casual supporter into a lifelong benefactor. For fundraisers eyeing the big gifts, this episode is pure philanthropic gold.

Younger Donors: New Fundraising Strategies Jun 08, 2025

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In this episode of The First Day from The Fundraising School, host Bill Stanczykiewicz, Ed.D., welcomes back the brilliant Una Osili, Ph.D., Associate Dean for Research at the Indiana University Lilly Family School of Philanthropy. They dive into the hot-off-the-press study, The Next Generation of Philanthropy, revealing how Millennials and Gen Z are shaping the future of charitable giving. Spoiler alert: these younger donors may not have all the money yet, but they sure have the passion, and they’re bringing fresh expectations to the table. Bill and Una explore how these rising generations prioritize causes over organizations, a key shift from older donor behaviors. Basic needs and religious giving remain top priorities, though younger donors’ religious contributions often go toward faith-based service organizations rather than traditional houses of worship. On the other hand, education and the arts are facing challenges: younger donors show lower engagement with these sectors, partly due to shifting trust and priorities, as well as personal experiences with student debt. As Una emphasizes, understanding these motivations is critical for fundraisers looking to engage the donors of tomorrow. The conversation also highlights the growing emphasis Millennials and Gen Z place on social justice and environmental causes. These younger donors want to see tangible impact and often view giving as just one piece of a broader social commitment, which includes advocacy, activism, and socially conscious consumerism. And don’t underestimate the power of social media, it’s both a discovery tool and a megaphone for these digital natives, influencing not only what they support but how they share their philanthropic journeys with their networks. Bill and Una wrap up with a clear call to action: fundraisers must meet younger donors where they are, on social platforms, through personalized engagement, and with messaging that connects cause to impact. As Dr. Osili wisely notes, Millennials and Gen Z are redefining philanthropy with a broader, more inclusive lens. The future of giving is not just about writing a check; it’s about building a movement. And for today’s fundraisers, adapting to this mindset is not optional, it’s essential.

Taking the Pulse of Fundraising Jun 01, 2025

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In this episode of The First Day from The Fund Raising School, host Bill Stanczykiewicz, Ed.D. welcomes back the ever-insightful Lindsay Marciniak, MPA, Managing Director of CCS Fundraising, to dissect the latest edition of CCS’s Philanthropy Pulse Report. Broadcasting from the heart of Chicago, Lindsay dives into this year’s fundraising pulse check, highlighting trends, triumphs, and the occasional head-scratcher. The survey gathered insights from nearly 650 organizations worldwide, with about 70% of respondents in senior fundraising or leadership roles. The report reveals that 62% of organizations experienced revenue growth in 2024, with 30% enjoying growth of 10% or more. Lindsay calls this a testament to philanthropy’s resilience. As Lindsay and Bill unravel the data, they shine a spotlight on the ever-present challenge of "dollars up, donors down." The report notes an uptick in revenue but a dip in donor numbers, a puzzle that’s been baffling fundraisers for years. Yet, there’s a silver lining: organizations that managed to attract new donors (53% of survey participants) saw promising revenue boosts. Lindsay emphasizes the importance of working the entire donor pyramid, from major givers to the everyday heroes who make smaller contributions. She underscores how AI is beginning to play a role in customizing donor communications, ensuring every donor, from digital-savvy Gen Z to loyal boomers, feels seen and valued. The conversation then turns to digital fundraising, where the report uncovers both growth and growing pains. Digital giving rose post-pandemic, but the most recent data shows a dip, suggesting that while digital strategies are essential, they’re not a magic bullet. Lindsay highlights that 63% of surveyed organizations used digital or social media campaigns to connect with donors, especially younger generations who want more than just a “click and give,” they want to be part of the mission. She reminds us that digital fundraising isn’t just about the tech; it’s about creating genuine connections, encouraging board members, staff, and even volunteers to tap into their social networks and spread the word. Wrapping up, Bill and Lindsay remind us that fundraising is as much art as it is science. From diversifying revenue streams to stewarding donors with personalized outreach, the message is clear: philanthropy isn’t going anywhere. Yes, digital is changing the game, and yes, challenges like donor retention and acquisition are real, but so is the opportunity for growth and impact. As Lindsay puts it, it’s all about meeting donors where they are and ensuring they feel part of something bigger.

Reasonable Hope: The Courage to Continue Fundraising May 25, 2025

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In this episode of The First Day from The Fund Raising School, host Bill Stanczykiewicz, Ed.D., reconnects with his longtime mentor and fundraising sage, Tim Seiler, Ph.D., Director Emeritus of The Fund Raising School. Together, they dive into a topic that’s more relevant than ever: how to navigate the stormy seas of fundraising during uncertain times. Dr. Seiler shares war stories from his early fundraising days, reflecting on crises from the 1987 stock market crash to today’s mix of economic and social uncertainties. His message? While fundraisers can’t control the turbulence, they can control their approach, and it starts with what he calls “rational hope.” Dr. Seiler unpacks this idea of rational hope, steering us away from the siren song of blind optimism. Instead, he champions a clear-headed, proactive mindset: keep reaching out to donors, but with empathy and creativity. Forget about relentless asks, instead, update them on your mission’s progress, share ideas, and show them you’re still standing tall. He shares his own experiences as a donor receiving thoughtful “just checking in” messages from nonprofits, illustrating how these gestures reinforce connection and purpose. As Seiler says, it’s about reminding donors not just of the need, but of the joy and satisfaction that comes from making a difference. The conversation also explores a delicate, often unspoken challenge in the nonprofit world: fundraisers’ hesitancy to admit when times are tough. Dr. Seiler and Stanczykiewicz shine a light on this vulnerability, encouraging transparency and authenticity. They argue that sharing struggles, whether it’s a budget cut or a missed goal—doesn’t signal failure; it signals humanity. This honesty not only builds trust but also invites donors to become part of the solution. As Seiler puts it, “If it were easy, we wouldn’t need fundraisers.” Or in the words of A League of Their Own: “The hard is what makes it great.” Wrapping up, the episode channels a rousing spirit of resilience, celebrating the enduring generosity of donors who bounce back time after time, through recessions, crises, and even pandemics. With references to the classic wisdom of Henry Rosso and a dash of literary flair from William Faulkner and Walt Whitman, this episode offers fundraisers a playbook for tough times: stay hopeful but realistic, be persistent, and never forget the shared humanity that fuels philanthropy. Bottom line? Keep swinging for the fences. Fundraising’s not for the faint of heart, but it’s worth every pitch.

Donor Gifts: To Give or Not to Give May 18, 2025

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In this episode of The First Day from The Fund Raising School, host Bill Stanczykiewicz, Ed.D., welcomes Dr. George Newman, Associate Professor of Management and Marketing at the University of Toronto, to explore one of the most deceptively simple questions in fundraising: Should we give donors gifts? Backed by years of research and a background in psychology, Dr. Newman offers a compelling and somewhat counterintuitive answer, those tote bags and coffee mugs might actually be hurting more than helping. Drawing from a series of six studies, Dr. Newman and his colleagues found that offering thank-you gifts in advance of a charitable contribution often results in lower donations. Why? Because it shifts the donor’s mindset. Rather than giving out of altruism, they begin to interpret their action as transactional. This subtle psychological shift, known as motivation crowding, can reduce both the likelihood and amount of giving. “It raises a question that’s not there when people are simply asked to give,” Newman explains. But all gifts are not created equal. Dr. Newman emphasizes that the timing and framing of a gift matters. When gifts are unexpected, given after the donation, they don’t seem to trigger the same psychological conflict. And when the gift is tied to the organization’s mission, such as a product made by program participants, the donor sees the item not as a perk but as a meaningful expression of the cause. Even simply reframing a thank-you gift as a tool to spread awareness can reverse the negative effect. The episode closes with practical advice for fundraisers navigating the delicate dance of donor appreciation. Dr. Newman encourages organizations to focus on understanding how donors perceive incentives, and to consider what a gift might unintentionally communicate about the nonprofit's values or efficiency. “It’s not that all gifts are bad,” he says, “but how, when, and why they’re given can make all the difference.” Bottom line: the best gifts support the story, not distract from it.

Why Donors Leave May 11, 2025

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In this episode of The First Day from The Fund Raising School, host Bill Stanczykiewicz, Ed.D., sits down with Virginia Harrison, Ph.D., Assistant Professor at Clemson University, to dig deep into a question many nonprofit professionals fear to ask out loud: Why do donors leave? With a background in public relations and firsthand fundraising experience, Dr. Harrison brings both academic insight and real-world perspective to the increasingly vital topic of donor stewardship. Drawing from her research, Dr. Harrison outlines the seven reasons long-time donors walk away, even after years of involvement. From lack of responsible reporting to weak engagement, poor recognition, legal and policy missteps, organizational instability, and a fading sense of social fit, the message is clear: stewardship is not fluff, it’s strategy. “I don’t want to just be a checkbook,” one donor told her. They want impact, community, and communication that goes beyond the thank-you letter and holiday fruit basket. Dr. Harrison emphasizes the power of meaningful engagement. It’s not about inviting donors to every ribbon-cutting and hoping they post it on LinkedIn, it’s about tailoring involvement to their passions and skills. Whether it’s mentoring a scholarship recipient or lending financial expertise to a capital campaign, donors want to feel useful, respected, and connected. And for smaller nonprofits feeling under-resourced, Dr. Harrison reassures that personalization doesn’t mean perfection, small groups and natural social connections can still build a powerful community of philanthropy. The episode closes with a reminder that stewardship isn’t something that happens after the gift, it’s what makes the next one possible. In a world where fundraisers are often pushed to “just go get the money,” Dr. Harrison’s research reframes stewardship as the fuel, not the fluff, of long-term fundraising success. Or as a colleague succinctly put it: “Stewardship is the fundraising that happens in between the asks.”

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