In this episode of the First Day Podcast, host Bill Stanczykiewicz, Ed.D. celebrates the 50th anniversary of The Fund Raising School with a special guest, Tim Seiler, Ph.D., who led the School for 20 years. Together, they take a nostalgic trip through the evolution of fundraising, sharing key insights from the school's history and the enduring principles that have shaped the field. Dr. Seiler fondly recalls the teachings of the School's founder, Dr. Henry Rosso, emphasizing the timeless mantra: "Fundraising succeeds when you plan, plan, plan, and ask." This strategy remains vital, though Dr. Seiler notes that modern fundraising requires additional focus on stewardship, accountability, and donor engagement.
The conversation shifts to how fundraising has adapted over the years, particularly in response to generational changes. Dr. Seiler highlights the growing skepticism of institutions among Millennials and Gen Z, which contrasts with the trust Baby Boomers once had. This shift has led to a greater emphasis on proving organizational worth and aligning missions with donors' personal values. He also touches on the changing techniques in fundraising, such as the rise of social media and the decline of reliance on large events, advocating for more intimate, meaningful gatherings that foster a sense of community.
One of the core themes of the discussion is the importance of ethical fundraising. Dr. Seiler passionately discusses how language and approach matter in building genuine, transformational relationships with donors. He underscores the idea that fundraising is not just about transactions but about inviting people to join in fulfilling a shared mission. This, he argues, is a key component of what makes fundraising a "gentle art" and a deeply rewarding experience for both fundraisers and donors alike.
The episode wraps up with a reflection on the ongoing relevance of foundational fundraising principles, such as the importance of relationships and the "four I's"—inform, invite, involve, and invest. Despite technological advances and new methods, these core tenets remain crucial to successful fundraising. The podcast also highlights the continued evolution of The Fund Raising School, with updated courses and resources designed to equip fundraisers with evidence-based practices rooted in both tradition and modern research.