Finding Your Frequency

Latest Episodes:

Hour 1 of the 2 hour LIVE special for Chapter 13: Monetizing your Broadcast Jan 27, 2017

Return on investment is an important aspect of your broadcast. That return can come in many ways that can offset the costs associated with producing and delivering your professional broadcasts but also to create a revenue stream for your business. With consolidation in terrestrial broadcasting and new mobile and digital mediums listeners are consuming content within and outside of your show. So how do you monetize these listeners? From new customer opportunities to generating advertising dollars. This week VoiceAmerica CEO Jeffrey Spenard and VP of Broadcast Operations Ryan Treasure deliver the good on Monetizing Your Radio Broadcasts.

Hour 2 of the 2 hour LIVE special for Chapter 13: Monetizing your Broadcast Jan 27, 2017

Chapter 12: Using Social Media to Promote Your Broadcast Jan 20, 2017

Social Media this and Social Media that. With the advent of social platforms such as Facebook, for friends and family, and LinkedIn, for professionals and executives the ability to navigate self-publishing technology is difficult. What is most important for the broadcast amateur or professional is to limit the outbound energy to create the most buzz for your audience. This week VoiceAmerica CEO Jeffrey Spenard and VP of Broadcast Operations Ryan Treasure will discuss the allure of Social Media and how to focus your message to reach your addressable audience. Jeff and Ryan will also educate on best practices for you the content creator to engage prior and ongoing following your show.

Chapter Eleven: Self Syndicating Your Broadcast Jan 13, 2017

After you have developed your show, chose your technology and distribution platform, created your initial content, and have begun to deliver additional communications via press distribution, social platforms, transcription services, etc. it is now time to extend your audience through self syndication options available to you. CEO Jeffrey Spenard and VP of Broadcast Operations Ryan Treasure will discuss the value and locations to self distribute your show. Jeff and Ryan will dive into those syndication networks and how you may optimize them to expand your reach and grow your audience. Jeff and Ryan’s guest this week is Dr. Pat Baccili, she is an international award winning talk radio host, TV commentator, keynote speaker, certified career and belief coach, dynamic seminar leader, award winning author/researcher on fostering respect and trust in the workplace, inspirational speaker, and CEO of a successful motivational company

Chapter Ten: Using Press Releases to Promote Your Broadcast Jan 06, 2017

Press releases and market communications are an important aspect of your radio program. The most important part of your press release and related communications are content, honing your message, and training as to how to use self-service PR distribution! This week VoiceAmerica CEO Jeffrey Spenard and VP of Broadcast Operations Ryan Treasure deliver the “do’s” and “do not’s” of developing your press release themes, how to create succinct messaging, and the process to deliver these communications to your expanding audience. Our special guest this week is Founder and CEO of prhacker.com,Ben Kaplan and Christopher Conlan, Founder of Habobble Communications. Tune in Live as Jeff and Ryan talk with these special guests about Digital PR and how to leverage it for promotion.

Chapter Nine: Building and Keeping Your Audience Dec 23, 2016

Now that the “lights” are on and your show has officially begun it’s time to grow your audience and more importantly, turn them into loyal fans. Please join us this week as VoiceAmerica.com CEO Jeffrey Spenard and VP Ryan Treasure discuss a variety of tools available to VoiceAmerica hosts and how best to leverage them to achieve audience goals. Jeff and Ryan will also present use cases and examples of successful audience building and audience affinity strategies and tactics. This is where we start to leverage the platform to creating longevity for your show. This week Jeff and Ryan will interview Ken Rochan and Simran Singh in this special holiday Episode of the Finding Your Frequency program. Tune In Live!

Chapter Eight: How To Find Guests That Build Your Audience Dec 16, 2016

Now that you have executed on the fundamentals of starting your radio journey with choosing the correct platform, developed your show strategy, and marketing plan it’s now time to identify potential guests and build your audience. This week on Finding Your Frequency Jeffrey Spenard, Chief Executive Officer of VoiceAmerica.com, and Ryan Treasure, VP of Broadcast Operations dive into booking guests and leveraging existing audiences to broaden your reach and appeal. Compelling guests are around every corner, in your current target audience, and may be people you already know. Join Jeff and Ryan as they help new and experienced radio show hosts develop talking point and how to best approach potential weekly guests. Our special guests this week include Teresa de Grosbois, an International speaker, trainer and best-selling author, International Master Life Coach, Dante Sears and VoiceAmerica social media manager and Blogger, Angie Treasure.Tune in for this special show!

Chapter Seven: Preparing Your Broadcast ToolKit Dec 09, 2016

Over the past 20 years we’ve learned that one of the keys to a successful talk show is being ready with a “Broadcast Tool Kit”. These tools are not just for the host of the show, but also the guest! On this episode, VoiceAmerica.com CEO Jeffrey Spenard and VP of Broadcast Operations Ryan Treasure deliver Chapter 7 of the educational radio talk show book “Finding Your Frequency”. Join in Live as Jeff and Ryan discuss the important pieces that are needed to Promote and Maintain a successful show with Media and Press Kits, Checklists for Shows and Guests, and much, much more.

ChapterSix: The Basic Structure of a Broadcast Nov 18, 2016

It’s your show, so you have some flexibility in the way you want to present it! This week VoiceAmerica CEO Jeffrey Spenard and VP of Broadcast Operations Ryan Treasure discuss the structure of radio programs and ways to not only find your frequency but deliver the production elements to your audience. Topics this week include the definition and narrative required to structure your weekly broadcast such as “show clock”, “intros”, “outros”, “closers”, as well as managing “segments” and of course “advertising and sponsorships”. Jeff and Ryan will also discuss the dreaded “dead air” challenge witnessed by young and seasoned radio professionals throughout the industry. Take an hour this week and learn the lingo, structure, and how best to deliver your message once “Finding Your Frequency”!

Chapter Five: Planning Your Strategy Nov 11, 2016

Planning and Preparation are the keys to a successful radio program. This week VoiceAmerica CEO Jeffrey Spenard and VP of Broadcast Operations Ryan Treasure will dive into show development strategies, how to develop an outline of activities, and how best to deliver topics, marketing, and potential guests to your audience. Guests this week include LA Lakers 2002 1st round draft pick Kareem Rush aswell as VoiceAmerica Executive Producer Jeremy Bornman. Kareem will deliver his experiences playing professional basketball and how he has leveraged media for Finding his Frequency. Join us this week as we “Plan Your Strategy” and educate our audience on the benefits of planning and preparing digital content.In this episodes “101” tutorial, Jeff and Ryan will show you how to align your message through Planning your Stredegy.

Chapter Four: Defining Your Goals Oct 28, 2016

This week is an essential element of Finding Your Frequency as Voiceamerica CEO Jeffrey Spenard and Ryan Treasure Vice President of Broadcast Operations discuss chapter 4 Defining Your Goals. This is where it gets a little tricky! What do you want to accomplish by broadcasting your message to potentially millions of content consumers? How will you consistently deliver a consistent theme to your audience? Listen Live this week as we breakdown a number of important questions related to defining your goals!

Chapter Three: Choosing Your Medium: Radio or TV Oct 21, 2016

This week VoiceAmerica.com CEO Jeffrey Spenard and Vice President of Broadcast Operations Ryan Treasure will dive into the often argument “Choosing Your Medium: Radio or TV?”. Times have changed with the advent of low cost and simple to leverage platforms such as VoiceAmerica.com and VoiceAmerica.TV, as both deliver a unique platform for Finding Your Frequency. Jeff and Ryan will discuss how VoiceAmerica delivers both avenues for content creation, delivery, and distribution. Why both are important and how seasoned or new to media contributors are leveraging the formats. Special guest this week is Rebecca Hall Gruyter, Host of the radio show Empowering Women, Transforming Lives and TV Channel, who is creating an online persona leveraging radio and internet TV. Rebecca will bring her vast experience in Finding Her Frequency and how leveraging both platforms accentuate the other. In addition, Jeff and Ryan will chat with our very own Jon Missal, Director of VoiceAmerica.TV, who will deliver his opinions on “Choosing Your Medium” through his 40 years of Media experience.

Chapter Two: Defining Your Audience Oct 14, 2016

This week Jeffrey Spenard and Ryan Treasure will continue the series on the book Finding Your Frequency with chapter 2 Defining Your Audience. In this episode Jeff and Ryan walk through the questions to ask yourself when determining your audience and identifying the value points for the listener. Questions to focus on include What does a listener gain from Listening? and How best to deliver an interactive program to the listening audience?. Our guests this week include Mr. Randall Libero, Sr. Executive Producer at VoiceAmerica.com. Randall has over 25 years of media experience and will share his expertise for new and growing radio hosts. We will also discuss Defining Your Audience with Mr. Eric Zuley from Ezway Broadcasting who is listed in the top 10 social media influencer by Billboard weekly. Eric is a well-known producer, brand positioning strategist and TV host personality. In addition, Eric has interviewed over 2500 celebrities and public figures and is ranked on IMDB. EZWay's distribution consists of Hollywood Weekly Magazine, WCBOM.COM, Fan TV Global Networks, Comcast, Dish Network, Amazon Fire TV, and much more! Tune in each week for Finding You Frequenct Live at 2 pm Pacific / 5 Eastern!

Chapter One: Defining Your Message Oct 07, 2016

“Finding Your Frequency” is the culmination of 25 years in the radio industry and for current or aspiring talk radio talent is a step by step manual on how to create and grow as a talk radio or TV personality. This week Jeff Spenard, Founder and Chief Executive Officer and Ryan Treasure, Vice President of Broadcast Operations will present Chapter 1 “Defining Your Message”. Jeff and Ryan will discuss with fellow VoiceAmerica.com Sr. Executive Producers, Winston Price and Robert Ciolino how a new or seasoned talk radio host cuts through the world of talk to focus and refine ones Message. To illustrate the value of “Defining Your Message” Jeff and Ryan will also interview Patricia Raskin, a 30 year media veteran serving as a catalyst for creating positive change. Topics include how Patricia has become a leader in talk radio and how internet talk has supported her syndication and professional ambitions. The first step to creating a successful, long term talk radio or television show is defining your message. Finding Your Frequency at 2 pm PST/5 Pm EST or on-demand 24/7 via VoiceAmerica.com.

The Foundation of Finding your Frequency Sep 30, 2016

Founder and CEO of VoiceAmerica.Com Jeffrey Spenard and Vice President of Broadcast Operations Ryan Treasure bring to the VoiceAmerica.Com Worldwide audience Finding Your Frequency Radio. The show, developed by Jeffrey and Ryan, narrate and catalog the instructional guide to honing your message and leveraging available platforms to extend your brand reach.Tune in as they discuss their backgrounds in Media and the history of the VoiceAmerica Talk Radio Network. Join us weekly or on demand to learn about the trade, educate, and Find Your Frequency.

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