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Why do we, as consumers, shop for and purchase certain things, but leave others behind on the rack? Discovering the key factors behind how consumers make product choices is the marketers' Holy Grail. The team at The Behavioral Science Lab may just be providing the solution, allowing businesses to provide creative and curated responses to those client demands and interests. Businesses appreciate that current marketing techniques tell them a great deal about consumer's preferences. What's missing is understanding the why people buy what they buy or in reverse, don't buy. Consumers are multifaceted and to successfully market to them, companies must realize that. For the longest time only economists were able to monitor these types of things; until now. In this interview Christian Goy, Co-Founder and Managing Director of Behavior Science Lab explains what scientific and psychological processes they are using to get to the WHY of consumer spending. Join us for a fascinating discussion. For more information, visit: https://www.behavioralsciencelab.com/
As a seed accelerator since 2005, Y Combinator has been responsible for sculpting and introducing some of the finest start-up companies to the world. Twice a year they invest in many early stage startups with a minimal amount of funding. Those chosen then move to Silicon Valley for three months and work side-by-side with the Y Combinator team. During this time, the start-ups are being mentored on how to shape up their overall plan for implementation and action and how to pitch to investors. To fund their work,Y Combinator takes a small piece of equity in exchange for a small amount of money and entry into the program. A number of well-known startups have been born from Y Combinator's programs including Reddit, Heroku and Airbnb just to name a few. Thousands of start-up hopefuls throw their hat in the ring each year, hoping their ideas will be picked up and funded through YC. In addition they also work with entrepreneurs who may not even have a start-up idea in mind. Through mentorship, advice and training on technical, business and fundraising topics they actually help them grow from inception to product to launch. For more information, visit: www.ycombinator.com/
According to Guy Levy-Yurista, getting answers from data shouldn't have to be complex. Insights should be instantly accessible to everyone everywhere, regardless of technical ability. Sisense's mission is to simplify the analytics process, from data prep to discovery of insights. Guy is the VP of Strategic Growth & Innovation at Sisense and he discusses how being obsessive about customer satisfaction is the way to success. He also mentions how his strange career background led him into this field.
Intuition Robotics is the creator of ElliQ, the active aging companion, which helps older adults stay active and engaged with a proactive social robot. The company's AI cognitive computing technology and intuitive interaction models provide a way for older adults to reap the benefits of technology without having to master it. Intuition was founded in 2016 and is based in Israel with offices in California. The CEO, Dor Skuler, discusses the company's plans for the device long-term and how it can drastically cut down on the isolation that older adults experience.
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Saferide is on a mission of cyber threat prevention in the automotive space. Danny Loeb, Saferide's Head of Marketing discusses possible data breaches in autonomous vehicles and the best ways to prevent them. He also shares insights into how hackers are one of the main obstacles to widespread usage of self-driving cars. In addition, Dannytells us that one of the most important factors in self driving vehicles will be profiling driver behavior.
H-Source is the platform that aims to change the way hospitals buy and sell supplies through its secure and trusted marketplace. The H-Source platform combines a web-based marketplace with data, reporting and accounting features specific to software systems in hospitals. Member hospitals are able to display products they have in surplus for other hospitals in need to purchase as many as needed. All delivery packaging is handled by designated medical personnel so quality is never compromised. H-Source's CEO, John Kupice, discusses how and why H-Source was formed. He also shares why the idea itself is so sorely needed by hospitals in the U.S.
Local Motors is a ground mobility company founded in 2007 with a belief in open collaboration and co-creation. The company uses micro-factories to manufacture low volume vehicles based on open-source designs. Brittany Stotler, VP of Marketing, shares the Local Motors vision for their vehicles, including technology to assist the deaf and wheelchair bound in driving. Eventually, the average consumer will be able to totally customize their car and have it 3-D printed to their exact specifications for a fraction of the cost.
Cellarius, a ConsenSys formation, is an edgy, new platform, using blockchain technology to reinvent storytelling for a modern, decentralized, equitable world. For anyone hiding a rock who might not be aware, ConsenSys, is the world's largest blockchain development studio and focuses on building revolutionary decentralized applications for the Ethereum blockchain. Born as a hobbyist project, in this interview, Co-Creator, Tyler Smith, explains how the Cellarius Universe has become an original, transmedia cyberpunk franchise that aims to create a collective, community designed story. Smith enlightens listeners on why Cellarius believes blockchain creates an ideal atmosphere in which to modernize collective storytelling. He explains how blockchain facilitates a space where fans can participate, digital objects remain forever unchanged and assets can be managed. He also talks about some of the objectives the Cellarius team, has which include maximizing decentralization and creating a collaborative cultural work. For further information, visit: https://cellarius.network/
Intiva Health connects licensed medical professionals and facilities to automate the tasks of credentialing, continuing education, and communication. Built on Swirld's Hashgraph distributed ledger technology, ReadyDo is the first credential management solution to offer instant verification. Easily upload, verify, and share all of your documents and credentials from one place to speed up the granting of privileges. Intivia token creates incentives for users. Built specifically for providers, NTVA will reward users for actions taken on our platform. Accumulate NTVA to purchase services through our online marketplace, cutting your costs on everything from malpractice insurance to CME & CE courses.
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