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Marc Bookman, founder and CEO of Opu Labs (opu.ai), delivers an overview of how technology and AI can assist people with their skin health. Bookman's company, Opu Labs is the proprietary creator of the Pocket Skin Clinic, a skin care analysis service that uses smartphone selfies and artificial intelligence to deliver important and informative skincare advice. Pocket Skin Clinic can provide input on ways to improve skin conditions with specific skincare product types recommendations. The platform works by utilizing facial recognition technology to capture unique scans of one's face on a daily basis. Opu Labs' specialized machine-learning-based artificial intelligence can then perform a complete analysis of skin type, condition, coloring, and more, to deliver a comprehensive report with recommendations. Pocket Skin Clinic tailors products and ingredients to someone's individual skin condition, essentially, recommendations for the specific person, not a blanket recommendation that applies to millions. By providing targeted and specific information, Pocket Skin Clinic users can take steps to improve their skin problems, enhance their skin's vibrance, and begin a regimen that will provide for healthier skin.
Bookman reminisces about his early days of market testing, and the dawn of online and mobile device advertising, and as his research led him to look at hair products, automotive, and others, it was skincare that really had the most amazing numbers, in terms of the advertising potential. Today, with over 60,000 skincare products listed on Amazon, Bookman states that it is easy to see why many people become overwhelmed when searching for the skincare product that may work for them specifically. From 'no parabens' to 'organic' and 'all natural' to allergy issues and beyond, people have very specific needs and Bookman's team seeks to address these needs by using their tech to narrow the focus for folks who want products that work, but cause no harm. Bookman discusses the difficulty in discerning whether skincare blogs offer real scientific and user-based information or simply product-promoting information. And in this area, Opu Labs mines extensive amounts of product information and data and ranks it so their users can access the most current, most relevant and real information that pertains to their skincare issue.
Bookman discusses their target market, which is essentially, based upon his estimations, about one third of the overall skincare market. He states that younger consumers, mostly women, who are just getting into the market and trying to learn about products that can help them, are a group Opu Labs' research and analysis can benefit. Additionally, consumers who take a serious approach to skin health in much the same manner as fitness enthusiasts do with cardiovascular health, are another prime group Bookman seeks to assist. Additionally, Bookman describes other groups that Opu Labs can offer skincare assistance to, in terms of research and information, such as pregnant mothers who are pressed for time and may choose to travel less than normal, and rural users who may not find product lines and stores, etc. to be easily accessible. As technology evolves, Opu Labs intends to stay on top of the advances in order to continually improve the information and product advice they bring their users.
Joshua Armah, co-founder and CTO of Distributed Intelligence, provides an extremely detailed roadmap for businesses, large or small, who want to better grasp how to successfully advertise to their target audiences and increase revenue. Armah's company, Distributed Intelligence, is a consumer behavior platform that seeks to leverage social physics to help businesses better understand their data, and customers. Armah's company focuses on advertising and is launching an ad platform that seeks to revolutionize advertising metrics and performance. Armah is a dynamic technology professional who specializes in computer programming, artificial intelligence, and automation for innovation in software and online platforms. He has extensive experience in online marketing and sales, and is an expert in AI and supervised learning.
As Armah explains the current advertising system in the online space is based on a 'cost per impression' or 'cost per click' model, but the data that an advertiser gathers may not always be accurate due to users providing inaccurate or misleading information. Therefore, Armah's company has developed a model based on 'cost per lead' that allows advertisers in their network to gain real results, not frivolous input or data they cannot use. And by incentivizing media platforms with higher revenue, and generating curated content for highly targeted audiences, advertisers can generate solid leads. Armah likens the use of AI in advertising to electricity, in that all advertising platforms will need AI to position advertising in the marketplace via the use of artificial intelligence agents. These 'agents' are autonomous entities that observe via sensors and act upon their environment working and directing activity to achieve set goals.
The marketing and advertising expert provides a detailed overview of keywords, click-throughs, and how trending topics play a role in advertising. He discusses how AI can be used as a tool to visualize public web data and aggregate it for the end user such that they can then utilize it for their value proposition on advertising campaigns, etc. Additionally, Armah details the importance of choosing proper media platforms for your targeted advertising, and he offers multiple examples of media buys that advertisers may find particularly beneficial to their growth and outreach.
Armah explains the trends in marketing such as outbound marketing and inbound marketing, and the tracking of analytics. He touches on the important issues advertisers must consider, beyond the collection of who is buying what, but deeper issues such as the psychology behind why people are buying specific products. And in addition to the psychology of buying, advertisers need to know that their potential customers are real and have been verified, for as Armah notes, some online platforms may not have verified their users. He also states that although many valuable tools do exist to help boost advertising campaigns, such as IBM's successful Watson Marketing, some businesses are not up for the technical learning curve, and this is one area where Armah's team at Distributed Intelligence can build a bridge between tech and user.
As Armah's team moves forward, advancing their marketing and advertising technical products, Armah seeks to build their system into one of the world's best advertising platforms that will truly give access to real human behavior. Armah addresses the phenomenon of social physics, which is the use of mathematical tools that are inspired by physics to fully grasp the behavior of human crowds and to understand big data. And as social physics is the root of successful advertising platforms, Armah seeks to leverage it to fully understand buying patterns and customer behavior to provide their clients with an unparalleled advantage in the market.
Jeff Catalano, Entrepreneur/Founder of PORTE Token and Payment Porte joins host Juliet Lemar on Future Tech Podcast. Payment Porte helps you send cross boarder payments quickly at a fraction of the cost.
Rachel Gregory, CEO of Killin It Keto (killinitketo.com), delivers an informative overview of the ketogenic lifestyle and the diet that has proven itself as a means to a healthier life. As a board-certified nutrition specialist, strength coach, conditioning coach, and athletic trainer, Gregory has the knowledge and training to enable her to assist individuals who want to improve their overall health. She has abundant expertise in the scientific application of the ketogenic diet and is the author of, "21-Day Ketogenic Diet Weight Loss Challenge." Her recent clinical trial conducted with CrossFit athletes, in which she analyzed the effects of their use of a ketogenic diet, was the first of its kind and was recorded in the International Journal of Sports and Exercise Medicine.
During the trial, she measured outcomes between a CrossFit athlete group that stayed in ketosis versus the control group that did not. Her findings showed that the CrossFit ketosis group was able to benefit from the dietary change as they lost significant body fat but still retained lean muscle mass to the same degree of the control group. And the increase of performance measurement was balanced between the groups as well. Gregory is a former collegiate triathlete and has experience working with Division I collegiate athletes, WNBA stars, and many top bodybuilders. She holds a master's degree in nutrition & exercise physiology from James Madison University as well as a bachelor's degree in sports medicine from the University of Miami. Gregory makes regular rounds on the national conference circuit presenting her research and the benefits of the ketogenic diet and lifestyle.
The ketosis authority states that a ketogenic, lower carb, diet not only provides a weight loss opportunity, but it can help to reduce inflammation and also provide more stabilized energy throughout the day, avoiding spikes and periods of extremely low energy. She provides an introduction to the organic process that led to the creation of her primary product, the 21-day keto challenge that is detailed in her book. And with the 21 day challenge, her clients and followers can digest the health-improving information in small amounts over 21 days as Gregory slowly educates them in many topics and ways to realize their physical health goals. From alternative foods to performance enhancement and energy, Gregory's 21-day course offers excellent input to help anyone reach higher levels for better health and performance, whether they are an average body type or a world-class athlete.
Gregory discusses the many simple ways anyone can take typically high carb meals and turn them into low carb meals by making easy ingredient substitutes. From fried rice to pizza, her book and course lists many different recipes that can help secure powerful results but still keep the full flavor in the foods for great taste. Additionally, Gregory provides copious amounts of keto-specific information on quick foods from reasonably healthy fast food restaurants such as Chipotle and others. After someone goes through the 21-day challenge successfully, Gregory offers individualized training and education to help people continue to push forward toward their health goals.
She discusses how, over time, the diet and lifestyle becomes easier for most everyone making the transition. And while those who come to the ketogenic lifestyle well versed in the basics of nutrition may find the adjustment to be rather simple, still anyone who wants to learn and implement the keto strategies can do so, regardless of their background.
Phix covers every conceivable brand touch point phix Solutions Group is an experienced team of marketing technologists with a passion for delivering one of a kind brand experiences for disruptive companies in growth industries. Our custom technology solutions ensure the extension and conversion of the brand experiences we help to deploy with metrics that prove the investments our clients make.
Everything we do connects your brand to people - your employees, channels, customers, and fans! phix Solutions Group is made up of phix Solutions, our technology, strategic insights and brand experience arm and phix Activate the enterprise arm of Proforma, one of the largest promotional products and printing providers in North America. Together we cover every conceivable brand touch point with consistency, speed, accuracy and unprecedented cost efficiencies.
Blockchain technology enables a new digital asset class, which Global Blockchain Technologies believes, will drive the new economy. Global Blockchain is an investment company that provides investors access to a mixture of assets in the blockchain space, strategically chosen to balance stability and growth. Blue chip holdings such as Ethereum and Bitcoin are complemented by best-of-breed "smaller cap" crypto holdings, many of which are not yet available to other investors.
LQDEX (pronounced "liquid-ex") is a decentralized trustless cross-chain digital asset exchange. It allows trading of digital tokens across multiple blockchains without counterparty risk. The system does not use atomic swaps and does not require modifications to the existing blockchains. It runs on its own high-speed POS blockchain without miner fees.
Lightstreams is a blockchain project that specializes in the private peer-to-peer content distribution of information between groups of people and communities. Lightstreams revolutionizes the manner in which information flows. By using, blockchain and decentralized storage together put individuals back where they belong – in the driving seat. Whether it's for sharing data within a close circle, selling it on the open market (via PHT tokens ), or simply as a secure storage means, Lightstreams is poised to reinvent data privacy in the digital age.
BHIRED is a revolutionary Blockchain recruiting/staffing marketplace which enables Trust, Transparency, and Accountability in the Human Capital supply chain. Our platform/market place reduces dependency on third parties, removes middlemen and rent-seeking, subscription-based centralized business models. Through the use of DLT, our community-driven platform connects candidates, employers and service providers directly providing one source of truth.
Secured by blockchain technology, enabled by geolocation and enhanced by augmented reality, Geon Network represents an entirely new way to distribute value worldwide. By creating a platform that allows to build on Geon Network's core functionalities as well as easy integration in third-party solutions, the aim is to set a standard for a new wave of geolocation-enabled, augmented reality applications that for the first time in history will allow geolocation and augmented reality technologies to facilitate value transfers unaffected by the limitations of financial institutions.
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