Field and Garden with Lisa Mason Ziegler

Latest Episodes:

#159: The Evolution of Farm Sales at TGW Jul 12, 2022

Show notes

I hope this encourages those facing flat sales. We all walk that path from time to time— but during July and August it is especially discouraging. Take heart flower friends—you can overcome this issue when you recognize it and make changes.

We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any subscription.

Book: The Flower Farmer by Lynn Byczynski

On-Demand Workshop: The No-Till Micro-Scale Flower Farm with Jonathan & Megan Leiss

Are you on the Clubhouse phone app? Join Lisa's club, called Flower Farming, to be notified when she schedules new chats! We're live on Clubhouse Wednesdays at 1pm Eastern, or you can listen to our chat replays anytime inside the app.

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social media!

#158: Flower Farming Employees Jul 05, 2022

Show notes

In my experience, most employee issues can be avoided. An employer's insufficient training, follow up, support, and lack of expectations can set employees up to fail. Going through some steps and thought processes before jumping into hiring can help avoid many of the problems associated with employing others in your business. Having a process for hiring and creating a culture leads to the best crew ever!

Links & Mentions

On-Demand Workshop: Preparing to Sell to Florists with Ellen Frost

On-Demand Workshop: Collectives 101 with Amelia Ihlo

*NEW* Live Shopping Show App: In the iOS App Store In Google Play

#157: Captivating Cosmos! Jul 02, 2022

Show notes

In this recent Clubhouse chat Lisa talks about the wonderful world of Cosmos! She covers common questions about how to grow them, details about the varieties she’s currently growing, and the very important topics of harvesting and post-harvest handling. Cosmos are a late-season tender annual and they come in lots of fun colors! We hope you enjoy this chat and consider giving cosmos a spot in your garden or cut-flower field.

Links & Mentions

*NEW* Live Shopping Show App: In the iOS App Store In Google Play

Cosmos Seeds in the TGW Online Store

Post-Harvest Treatment Options: CVBN Tablets, Quick Dip

Join TGW’s Facebook Group: The Flower Farmer Show

#156: Preparing to Sell to Florists with Ellen Frost Jun 30, 2022

Show notes

In this recent Clubhouse chat Lisa talks with special guest Ellen Frost about her brand new on-demand workshop called Preparing to Sell to Florists. Ellen’s workshop shares her best tips distilled from fifteen years of experience purchasing locally-grown flowers for her design studio work. Ellen also shares some current state-of-the-industry news and answers audience questions.

Links & Mentions

Podcast: #151: Florist Sales: The Untapped Market

*Available NOW* Ellen’s on-demand workshop: Preparing to Sell to Florists

Join the waitlist for Ellen’s annual online course: Growing your Business with Local Flower Sourcing

Connect with Ellen Frost of Local Color Flowers: Website Facebook Instagram

#155: Lisa's Top Podcast: The Untold Gifts of a Cutting Garden Jun 28, 2022

Show notes

This is Lisa's most played and downloaded podcast episode so far, and with good reason. Lisa shares a sweet story of how she first got started growing flowers, and the joy it brought to her as well as her friends and family. In her own words: "It all started for me soon after I married this biker dude that came with a heart of gold and a big vegetable garden... Whether you are a home gardener, budding or seasoned flower farmer, make some sweet stories to share and inspire you and others." Flower friends, this one is definitely worth another listen!

Links & Mentions

We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any subscription.

#154: Bug Talk with Author Jessica Walliser Jun 25, 2022

Show notes

This is a very special edition of Bug Talk! For this episode, Lisa and Rhonda are joined by author and fellow “bug-hugger” Jessica Walliser. They talk about beneficial insects as well as the food chain and ecosystem that exists in your garden, both large and small scale. Did you know that less than 1% of all insects in the world are actually considered “pests” to humans and our crops? Lisa, Rhonda and Jessica encourage you to be an observer in your growing space, appreciate the value that these creatures bring to your world, and strive to manage your space in a way that provides habitat for them. Jessica’s books provide the roadmap for learning to identify insects and learning what to grow to bring them into your garden.

Links & Mentions

Book: Good Bug, Bad Bug

Book: Attracting Beneficial Bugs to Your Garden

More at: Savvygardening.com

#153: All About Basil! Jun 23, 2022

Show notes

Are you growing basil to use in your cut flower bouquets? If not, you should be! In this recent Clubhouse chat Lisa talks about how she got started growing basil, why and how to grow it, her favorite variety, and the very important topics of harvesting and post-harvest handling.

Links & Mentions

Book: The Flower Farmer by Lynn Byczynski

TGW Blog: Basil for the Big Win

Lisa’s All-Time Favorite: Mrs Burns Lemon Basil

Post-Harvest Treatment Options: CVBN Tablets, Quick Dip

Join TGW’s Facebook Groups: The Flower Farmer Show Florist-Farmer Connection

#152: Dream Big, But Don't Get Lost in the Weeds Jun 21, 2022

Show notes

Dreaming big can lead to tackling those big dreams, but also getting lost in the weeds along the way. No one knows better how to get lost than me. I continually have to remind myself to reset. To stick with: being consistent, to follow through, and think about strategy. It is not easy for any of us. Remember that the overwhelm we may be experiencing is exactly what we worked for, right?

Links & Mentions

We are so happy about our partnership with the Growing For Market Magazine! A tremendous resource. Use the coupon code: WORKSHOP to get 25% off any subscription.

New On-Demand Workshops from The Gardener's Workshop:

Preparing to Sell to Florists with Ellen Frost

Collectives 101 with Amelia Ihlo

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-winning author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social!

#151: Florist Sales: The Untapped Market with Ellen Frost Jun 18, 2022

Show notes

In this episode we catch up with Ellen Frost, TGW instructor and owner of Local Color Flowers floral design studio in Baltimore, MD. Ellen says that now, more than ever, florists are looking to local flower growers as sourcing options. As a studio designer purchasing from local flower growers for over 15 years, Ellen heard the call to put together a new on-demand workshop specifically for flower farmers, one that provides a roadmap to getting that first florist connection and sale. If you have been thinking about offering your flowers to florists, you should check it out!

Links & Mentions

Connect with Ellen on Instagram: Local Color Flowers Florist Buying Local Flowers

Check out Ellen's NEW on-demand workshop: Preparing to Sell to Florists

Learn about Ellen’s annual 6-week Online School: Growing Your Business with Local Flower Sourcing

The Field and Garden Podcast is produced by Lisa Mason Ziegler, award-wining author of Vegetables Love Flowers and Cool Flowers, owner of The Gardener’s Workshop, Flower Farming School Online, and the publisher of Farmer-Florist School Online and Florist School Online. Watch Lisa’s Story and connect with Lisa on social!

#150: (Not) Selling Your Flowers Jun 16, 2022

Show notes

Are you doing what it takes to get your flowers sold? In this recent Clubhouse chat Lisa talks about the business of flower sales and how you can manage to start selling to florists, grocery stores, etc. She also discusses a way of selling that is gaining popularity, outlined in our new on-demand workshop from instructor Amelia Ihlo of Rooted Farmers, which is called Collectives 101.

Links & Mentions

Want to know more about selling flowers through Collectives? Check out our on-demand course: Collectives 101

Are you on the Clubhouse phone app? Join Lisa's club, called Flower Farming,to be notified when she schedules new chats! We're live on Clubhouse on Wednesdays at 1pm Eastern, or you can listen to our chat replays anytime inside the app.

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