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    Arts

    Fashion Designers Get Paid: Build Your Fashion Career On Your Own Terms

    This is a show for burnt-out fashion designers (and TDs, PDs, patternmakers, textile designer and beyond) who want more flexibility in their career while still doing work they love.

    You’ll learn how to build a freelance fashion business, so you can do the work you love on your own terms. Freelancing in fashion is the only way to get freedom in your day (instead of being tied to a desk).

    Whether you want to earn extra money on the side, fund your fashion brand, or replace your salary, the FDGP podcast will help you get there. Listen in for actionable tips and strategies to kickstart or grow your career as a freelance fashion designer, build your confidence, and create the life you want.

    Hosted by $100k+ fashion freelancer Sew Heidi, the show features interviews and strategy sessions with successful freelance fashion designers from around the world who’ve ditched toxic fashion jobs and taken control of their own destinies. This is the only place to get REAL insights from REAL freelancers who have built REAL careers on their own terms. (Formerly the Successful Fashion Freelancer podcast.)

    Advertise

    Copyright: © All rights reserved

    • Apple Podcasts
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    • Spotify

    Latest Episodes:
    SFD060 Shanghai, Hong Kong and Istanbul: A Day in the Life of an International Fashion Designer Jul 18, 2018
    Show notes

    The thought of being a jet setting international fashion designer working around the world from London to Shanghai and Hong Kong to Istanbul sounds like a fantasy life. But for Carla Louise Stout, it's been her reality for the last 15 years.

    Carla got her start the way most designers do with formal training at fashion school. But it wasn't easy for her to break into the industry. After 20 interviews and some unattractive offers to "work for free to gain experience!", she finally landed her first entry level fashion design job.

    Carla takes us through a day in the life of an international fashion designer, and also shares how she built her career from the ground up. Her fashion career growth strategies were so simple that she didn't even know she was using them, but the one simple thing she did almost guaranteed there was always another job or opportunity waiting for her.

    In this fashion designer interview, you'll learn:

    • The one edit you can make to your fashion portfolio to help you land your first entry level job (even if you don't have any experience)
    • What it's like to travel the world working as an international fashion designer
    • How keeping in touch with people will 10x your career success
    • The one simple thing Carla did to make fashion jobs "fall in her lap" over and over
    • How to take a year off from your fashion career and still make sure brands see you as "relevant" and "on trend"
    • The hardest parts of working internationally, being away from family, and trying to learn a new language
    • The difference between working for suppliers vs brands, and what to do when you get pigeonholed
    • The reality of being a fashion designer and how much time you actually spend designing
    A fashion student portfolio will only get you so far...here's what you need to do instead

    The work you do as a fashion design student tends to be very conceptual, when in reality, most brands are looking for commercial work. Carla found it really hard to get her first fashion design job with her student portfolio and after 20+ interviews was only getting offers to "work for free to gain experience!" A pretty crummy situation many fashion designers find themselves in. In our interview, she explains the ONE edit she made to her portfolio that finally got her an entry level job.

    How keeping in touch people made jobs "fall" in Carla's lap

    It sounds simple, but every job Carla's ever gotten was because she kept in touch with people. Whether it was a friends from past jobs, a fashion recruiter who she built a relationship with, or a former boss, all of Carla's opportunities came from her network. To her, it was natural to stay connected with people. But for many, it's not always that easy. In our interview she shares how she maintains industry relationships that turn into job offers, and how you can too.

    The life of an international fashion designer

    Working internationally sounds glamorous, but it's not without its challenges. Carla shares funny stories, hard times, and her day to day experiences that she lived while working in Shanghai, Hong Kong, and most recently Istanbul for Mavi Jeans.

    Resources mentioned in this episode:
    • Carla's Website
    • Carla on Instagram
    Enjoy the show? Help us out by:
    • Rating us on iTunes - it really helps!
    • Subscribing on iTunes
    • Subscribing on YouTube
    • Subscribing on Stitcher
    • Subscribing on Google Play
    • Subscribing on Spotify

    Click here to join the last round of FAST!


    SFD059 Mailbag: Fashion Design Career Advice on Freelancing, Gaining Industry Experience and Quitting Your Job Jul 16, 2018
    Show notes

    Many of you have loads of Q's about working in fashion...and I know it can be hard to find answers. Maybe you don't know any industry experts to ask. Maybe your coworkers are tight lipped and not willing to share their secrets. Maybe you just don't even know where to go. Which is why I'm excited to be back with another mailbag episode to give you fashion design career advice.

    Once a month, I answer your Q's on the Successful Fashion Designer Podcast. This month, I'll be giving my best advice on freelancing, how to gain industry experience, and quitting your job.

    (If you want to submit your Q, email it to me anytime at podcast [at] sewheidi [dot]com for consideration.)

    Here are the fashion design career advice questions I answer in this mailbag episode!

    On if it's possible to gain fashion industry experience freelancing...if you don't have any experience, from Afroditi [02:06]:

    How could someone start as a freelancer without much industry experience? Is it just really hard as you state it or completely impossible? Are there any ways to start doing things that just require specific skills you could gain from studying or practicing?

    On how to charge your freelance clients for traveling to factories, from Sally [10:42]:

    I have been asked by one of my freelance accounts to go on factory visit in Asia. I was just curious if you have done this and how you charged the account. Travel expenses and airfare would be covered but I am thinking about a daily rate as well. I am paid by them hourly. Want to make sure I am thinking of everything. Thoughts?

    On transitioning from a contemporary brand in NYC to a luxury house in Europe, from Andrea [16:19]:

    Do you have any advice on how an NYC designer can find work in Europe at a luxury house? I have 6 years of experience in advanced contemporary womenswear and am looking for an exciting opportunity abroad to make the move to Europe.

    On when to know if it's a good time to quit your job, from Nicole [22:00]:

    I am the only designer and tech designer for a manufacturing company. I am the first and only one they have hired. The company is experiencing a TON of growing pains and my boss has been less than cordial. The company is also an hour and a half from my house, does not offer any benefits, and seems shady sometimes. There are 5 other design companies waaaay closer to my house and I landed an interview (YAY!) but I am actually nervous to get the job! I am afraid to abandon the work I have started here, I am almost finished with the development cycle I started. I am reaching out to ask if I should feel guilty? how much do I owe this company that hasn't really treated me the best but has given me a great career opportunity even if the job itself has been crazy (not normal fashion job crazy) most days. If and when I find a new job, how do I rip this band-aid off?

    On general fashion design career advice, from Sam [26:29]:

    I wondered what advise you could give me. I've always loved design, something about it makes my insides excited and there is nothing else quite like that feeling. I went to school for fashion but didn't finish -i got confused half way through as i started to really love furniture design and textiles and interior design. they all inspire me. At home i feel like i can do it all on my own, i like working with my hands making clothes and accessories but i've never had too much experience outside of that. I keep working on small projects but not finishing, i don't know if i'm afraid to fail or I need to start from the more technical side. This e-mail is a little bit a mess and thats kind of what my life feels like but I would love any feedback you could give.

    Resources mentioned in this episode:
    • Ultimate Guide to Being a Freelance Fashion Designer
    • Ultimate Guide to Creating Your Fashion Portfolio
    • How to get freelance fashion design experience on UpWork

    If you enjoyed this episode and have questions you want answered, email them to podcast [at] sewheidi [dot] com for consideration. I'll pick the best ones and include them in the monthly mailbag show.


    Click here to join the last round of FAST!


    SFD058: Navigating the “4 P’s” of Fashion Marketing and Overcoming Networking Intimidation, with Robyn Spady Jul 09, 2018
    Show notes

    One area of the fashion industry that unites us all together is marketing - getting the right message about our products to the right people. On this episode of The Successful Fashion Designer podcast, I interview Robyn Spady, a lifelong handweaver and fashion industry professional with over 17 years of experience.

    Throughout our engaging conversation, we discuss the 4 main pillars of fashion marketing: product, price, position, and promotion. Robyn shares her secrets to successfully networking with industry pros and how to handle hearing “no” in challenging conversations.

    Her advice will surely help you approach fashion marketing the right way. It’s always easier to grow from small success than recover from large mistakes. Start your business off on the right foot by giving this podcast episode your full attention!

    Outline of This Episode
    • [3:45] Robyn Spady, textile expert and fashion professional, is my guest for this episode
    • [5:50] Robyn shares how she got started in handweaving and why she enjoys this niche market of fashion design
    • [16:55] Overcoming intimidation while networking in your niche market
    • [24:26] Learn to understand the “no’s” you receive in fashion design
    • [32:55] The importance of marketing to the right people
    • [42:28] Navigating through the 4 P’s in fashion marketing
    • [56:51] Keeping your brand fresh and examining buyer/wearer demographics
    • [1:03:24] Here’s a tool that helps gain your brand exposure
    Networking doesn’t have to be intimidating! Use these tips to secure great connections

    Networking in the fashion industry shouldn’t feel like a burden. It should always be about connecting passionate people to others in a shared community. You can leverage people and their extensive knowledge without taking advantage of them, and reaching out with questions could lead to career-changing conversations.

    Robyn shares main tips for networking success on this episode. Here they are!

    • Do your homework on potential contacts
    • Be prepared and respectful when initiating a conversation
    • Focus your questions on one specific topic - not the entire industry
    • If you receive a “no” or “not right now,” understand the reasoning behind that decision
    Fashion marketing is about 1 thing - communicating with the right customer

    The goal at the heart of fashion marketing is communicating your brand’s message and products to the right buyer at the right time. Robyn encourages all fashion designers to be laser-focused on the right type of customer. She explains, “If you market to everybody, you’ll miss everybody.”

    Many fashion designers fear missing out on sales if they have a target audience that’s too focused. But that belief simply isn’t true! Robyn believes that “When you meet a customer’s need beautifully and better than everyone else, the result will be more business than you know what to do with!”

    Don’t fall into the trap of creating products for every demographic in every size. Learn from Robyn’s extensive experience and develop your targeted fashion marketing strategy. Check out this episode for all the details.

    Here’s how to navigate the “4 P’s” in fashion marketing

    Defining the “4 P’s” in fashion marketing for your brand will give you a launchpad for future marketing initiatives. Robyn shares a few key ideas on each of the 4 and wants you to understand them. Check it out!

    1. Product - Understand what your market is looking for regarding trends and functionality
    2. Price - Know that overpricing and underpricing are two sides to the same dangerous sword. Know the value of your product and price it accordingly - people will want to pay!
    3. Position - Your position establishes the image/identity of your brand in the minds of your customers. Encouraging your buyers to be educated in the eco-conscious decisions behind your products or the fair-trade practices are all part of positioning.
    4. Promotion - Promotion answers the question, “How will you spread the word about your brand and your vision?”
    Consider buyer vs wearer demographics to increase sales and keep products fresh

    Continuing with her belief that no brand can serve the needs of every customer, Robyn wants every listener to consider buyer vs wearer demographics when designing. She points out that the wearer isn’t always the buyer (for example, grandparents purchasing clothing for a grandchild), and that special considerations in marketing and design need to be made accordingly.

    Rotating through various fabrics, colors, cuts, etc. will keep your products fresh in the eyes of buyers. Local boutiques are always searching for new and exciting pieces - your brand needs to evolve as buying interests shift. To hear more about how to keep your products on the racks, be sure to listen to this episode of The Successful Fashion Designer podcast.

    Resources & People Mentioned
    • Heddlecraft magazine
    • PODCAST: “Don’t Keep Your Day Job”
    • Ep 48, “How an Amazing Eco-Friendly Clothing Brand Was Built on the Passion of One Woman”
    • Help a Reporter Out website
    Connect with Robyn
    • Robyn’s website
    • Email Robyn

    Click here to join the last round of FAST!


    SFD057: Don’t Miss This Insider Coverage of Denver’s Massif Fashion Week Jun 25, 2018
    Show notes

    Few events are as exciting as the Massif Fashion Week held in Denver, Colorado every May. I attended the events this year and interviewed 9 different guests to capture their insights, anecdotes, and advice from the 2018 event.

    This episode is full of stories from executive planners, fashion designers, event photographers, and aspiring young fashion professionals. It’s an unfiltered glimpse into the heart of Massif, and I promise you won’t be disappointed. Be sure to listen!

    Outline of This Episode
    • [0:43] Behind the scenes at Denver’s Massif Fashion Week
    • [3:29] Kevin Alexander, co-producer and director of Massif Fashion Week
    • [9:59] Luis Gonzales, hair stylist, on training new hairdressers for runway looks
    • [15:03] Carloz Bryant on promoting the Massif brand through photography
    • [18:51] Brittany Sconier on turning her ideas into a runway-ready piece
    • [25:12] Stephanie Carlson on body positivity and fashion for sizes 8-18
    • [29:46] Julia Rhoden on working with local artists and finding her true focus
    • [33:41] Chelsea Ma, winner of Project Runway Junior Season 2
    • [37:00] Geoffrey Mac on the differences between showing in NYC vs Denver
    • [42:24] Qi Zhou on balancing fashion and motherhood
    What is the Massif Fashion Week?

    The Massif Fashion Week event is Denver’s “most exclusive, buyer-based runway showcase focused on high-end fashion design, quality construction, and ready-to-wear.” Not only does it serve as a platform for designers of all ages and backgrounds, it’s also bringing attention to the Denver fashion scene.

    Throughout this podcast, you’ll hear from the co-producer and director for the Week as well as many people working to ensure the events run smoothly. You'll also hear from new and veteran designers as they explain why they love seeing their pieces worn on the runway. Massif Fashion Week is one of the few fashion events based in a photography and film studio, and it brings together an incredible mix of designers, students, models, and buyers. This episode is one not to be missed!

    Denver’s Massif Fashion Week is great for designers of all ages and backgrounds

    Larger cities are often famously tied to high-end fashion. Think of NYC and LA. But Massif Fashion Week in Denver is evolving into a must-attend event for designers. It’s logistically easier to attend and more financially feasible for designers just starting out.

    On this episode of The Successful Fashion Designer, you’ll hear insights from both a designer fresh out of high school and a veteran designer who has had multiple showcases at Massif. You don’t want to miss hearing them tell their passionate stories, so be sure to listen.

    Designers love seeing their creations come to life during live events

    All of my guests for this episode explained that they love seeing their creations come to life during the Massif Fashion Week. From the early design stages to final fittings before hitting the runway, it all culminated during the week’s events.

    My designer interviewees describe the joy they feel when a buyer finds a perfect piece or when a collection exceeds everyone’s expectations. That’s what makes live events like Massif so incredible. You don’t want to miss hearing these stories first hand, so be sure to listen.

    You need THESE skills to successfully work fashion week events

    In order to successfully work at fashion weeks, you have to be comfortable in high-stress, high-anxiety situations. There are countless moving pieces that must be organized in order for events to run smoothly. My guests on this episode explain how stylists, photographers, managers, and designers all work together through the organized chaos to execute an excellent event. They exclaim again and again that even though it’s hectic, it’s 100% worth it.

    To hear how they gracefully work through the stress and how you can learn to do the same, be sure to listen to this episode of The Successful Fashion Designer.

    Resources & People Mentioned
    • Massif Fashion Week website
    • Follow Massif Fashion Week on Facebook
    Connect with Kevin Alexander
    • Email Kevin
    Connect with Luis Gonzales
    • Luis’ webpage
    • Email Luis
    Connect with Carloz Bryant
    • Carloz’s website
    • Follow Carloz on Instagram: @CarlozBryant
    Connect with Brittany Sconier
    • Follow Brittany on Instagram: @britachebybri
    • Brittany’s website
    Connect with Stephanie Carlson
    • Stephanie’s website
    • Follow Stephanie on Facebook
    • Follow Stephanie on Twitter
    • Follow Stephanie on Instagram: @StephanieCarlsonDesigns
    Connect with Julia Rhoden
    • Julia’s website
    • Follow Julia on Facebook
    • Follow Julia on Instagram: @JuliaRhodenDesign
    Connect with Chelsea Ma
    • Chelsea’s website
    • Follow Chelsea on Twitter
    • Follow Chelsea on Facebook
    • Follow Chelsea on Instagram: @Chelsea_Ma
    Connect with Geoffrey Mac
    • Geoffrey’s website
    • Follow Geoffrey on Facebook
    • Follow Geoffrey on Instagram: @GeoffreyMac
    Connect with Qi Zhou
    • Qi’s webpage
    • Follow Qi on Facebook
    • Follow Qi on Instagram: @designer.qi.zhou

    podcast@sewheidi.com

    Subscribe to Successful Fashion Designer oniTunes,


    SFD056: Mailbag! Your Fashion Industry Q's Answered Jun 18, 2018
    Show notes

    Many of you have loads of Q's about working in fashion...and I know it can be hard to find answers. Maybe you don't know any industry experts to ask. Maybe your coworkers are tight lipped and not willing to share their secrets. Maybe you just don't even know where to go.

    Which is why I started the monthly mailbag episode to the SFD podcast! Once a month, I take the best questions from listeners and answer them on the show.

    (If you want to submit your Q, email it to me anytime at podcast [at] sewheidi [dot]com for consideration.)

    Here are the questions I answer in this mailbag episode!

    On balancing working full-time and promoting yourself as a fashion freelancer, from Kayla [02:42]:

    I would love to freelance, but am finding it difficult to work 35-40 hours a week and promote myself as a freelance designer. How did you juggle working full time and getting your start up running??

    On doing freelance fashion work for competitive brands, from Dani [07:35]:

    I’m trying to narrow my niche into athletic wear — how do you freelance for multiple alike brands without crossing the line of conflicting interests? Or do you suggest to only work for one brand at a time? For example: I probably wouldn’t work for LuLuLemon (the dream) and for Nike (also the dream) at the same time.

    On freelancing remote for fashion brands, from PKP [11:43]:

    I have only one doubt regarding freelancing in Fashion. You had talked a lot about meeting the right people, in you "Fashion Portfolio" guide. Since I am from India, and as far as surface pattern design is concerned, I have worked with print studios in the USA and also in Europe. I have not met any of them in person, but still manage to work with them.I found all these clients with the help of email pitches. I would just give them a link to my portfolio website, is it possible to do the same with Fashion? Will companies I pitch to, be willing to hire a freelance designer without a personal meeting?

    On finding a design job if you've been out of school for a while, from Nancy [17:11]:

    I studied fashion design for four years I have my bachelors but I graduated 2 years ago I've been stuck and I'm scared I'll never be able to get myself out of this hole. I never want to give up on my dreams but now at 23 with a cashier job my dreams seem so far. All I want to do is find a job in the fashion industry doing what I love to do which is design. One day I plan on owning my own clothing company but where do I start should I go back to school which is what I'm thinking of. Honestly I'm scared stuck and lost I just want to make my degree worth my time and money.

    On the necessity of PLM experience for fashion jobs, from Lavendor [22:36]:

    Could you speak to the importance of having working knowledge of PLM ( Centric and Flex) as it has become critical when applying for Assistant to Senior level design positions...?

    On brand expectations for sketching fashion flats in Illustrator, from Rosella [27:52]:

    Is it common to draw Cads without references (photo) or mannequin? For an interview, me and the other candidates had to draw a leather jacket from scratch! Having only the jacket itself in front of us. And then, we had to load a check/plaid pattern in a shirt with Photoshop. Is it useful to know how to render the textures also?

    On breaking into fashion if you don't have any professional industry experience, from Hannah [34:29]:

    I basically did the opposite of you where I went to school for Textile and Apparel Management but found myself as a graphic designer as that has always been a hobby of mine. I have recently been missing the fashion world but still love my design jobs. How do you think I should go about combining the two. Any suggestions or tips?

    Resources mentioned in this episode:
    • Ultimate Guide to Being a Freelance Fashion Designer
    • Ultimate Guide to Creating Your Fashion Portfolio

    If you enjoyed this episode and have questions you want answered, email them to podcast [at] sewheidi [dot] com for consideration. I'll pick the best ones and include them in the monthly mailbag show.


    Click here to join the last round of FAST!


    SFD055: Follow These 4 Tips for Enhanced Fashion Media Coverage Jun 11, 2018
    Show notes

    Fashion media coverage is a challenging area for any fashion business, but Lorraine Sanders has perfected the process after years of working as a journalist. On this episode of The Successful Fashion Designer, she discusses how to tackle fashion media and press on your own, without the use of a PR firm.

    She explains 4 key areas that are essential for effective media coverage that positively impacts your bottom line. It’s an episode that will surely get you thinking, and it’s one not to be missed!

    Outline of This Episode
    • [0:45] Lorraine Sanders is my guest for this episode of The Successful Fashion Designer
    • [4:45] Lorraine shares the stories behind Spirit of 608, FEST brands, and PressDope
    • [10:09] The importance of creating opportunities for yourself in your career
    • [24:13] Build your network of connections before asking for fashion media coverage
    • [31:35] Answer THIS question for more successful fashion media coverage
    • [42:04] Set your media coverage goals and maintain your connections
    • [55:00] This is what it looks like to work with Lorraine’s company, PressDope
    #1 - Build a solid list of potential publications and writers

    One drawback to not utilizing a PR firm in fashion media is not having the credibility of the agency to back up your “ask.” Before you can ask a journalist to cover your product or brand, you first need to identify prospective publications that fit into your niche market.

    Start by building a solid list of those highly targeted people. Building a relationship with potential writers should be your priority long before asking them for coverage. Then, determine what content you’re going to pitch to which writers. Keep in mind that you should always be asking yourself, “What do I want to get out of this press coverage?” If you’re not clear with your fashion media publication goals, you’ll waste time and money without seeing any positive impacts on your bottom line.

    #2 - Help writers answer this question, “Will my readers think more highly of my publication after publishing this content?”

    Every writer wants to feel like they’ve “discovered” you. Publications are always looking for the “next best thing” and they want to ensure that the stories they publish are adding value to their publication. When you’re going after highly-targeted writers, if you’re a good fit for the publication, the appropriate fashion media coverage will follow.

    If the content you’re pitching helps a writer answer the main question of “Will my readers think more highly of my publication after publishing this content?” they’re more likely to focus on your product or brand. To hear more insights on why focusing on the right content is critical to fashion media success, don’t miss this episode of The Successful Fashion Designer.

    #3 - Create credibility for your brand, even if you’re not working with a PR agency

    Even if you choose to pursue media coverage on your own, without the use of a PR agency, you CAN create credibility for your small brand! This is achieved by focusing on a number of key areas:

    • Professional, on-brand social media accounts
    • Publishing on third-party platforms such as Medium
    • Having engaged digital followers

    Publishing your founder’s story, creating quality original content, and demonstrating that you’re active in the industry can also show potential writers and publications that your brand is a force to be reckoned with and deserves media coverage. Don’t miss even more tips, listen now!

    #4 - Follow up and maintain your fashion media coverage connections

    It’s simply not enough to have a few great press coverage events or product launches. It’s essential to maintain your relationships with fashion media contacts in between major quarterly events or product unveilings. Continue the conversation with your hard-earned connections! Consider smaller events such as minor product launches once per month, and don’t forget to send out thank-you notes for previous media pieces!

    If you plan your entire fashion media coverage process months in advance, you’ll keep your schedule and your sanity in order. Don’t miss the rest of this educational conversation with Lorraine Sanders on this episode of The Successful Fashion Designer.

    Resources & People Mentioned
    • Spirit of 608 podcast
    • PressDope website
    • Under Clothes podcast
    • Medium platform
    • Google Alerts
    • Pocket app
    • Feedly tool
    • Narro tool
    Connect with Lorraine
    • Lorraine’s personal website
    • Follow Lorraine on Instagram: @SpiritOf608
    • Connect with Lorraine on LinkedIn
    • Follow the Spirit of 608 on Facebook
    • Follow the Spirit of 608 on Twitter: @SpiritOf608
    • Follow Lorraine on Twitter: @LorraineSanders

    podcast@sewheidi.com

    Subscribe to Successful Fashion Designer oniTunes, Stitcher, Google Play, YouTube or Spotify


    Click here to join the last round of FAST!


    SFD054: Podlet Episode, The Priceless Advice of “Know Thy Customer” Jun 04, 2018
    Show notes

    You’ve probably heard about the value of getting to know your customer. It helps you understand what they need and learn how you can solve their problems. And whether you’re an up and coming brand, a freelance fashion designer, or looking for a job in the fashion industry, you have a customer.

    It’s whoever is paying you for a product, services performed or work done. It is a buyer (shopper), your client, or your boss. It is the brand you work for, or the one you’re dying to work for.

    No matter what kind of work you do, the priceless advice of “know thy customer” is something you can’t ignore in the fashion industry.

    And if you look closely, this is a theme that comes up over and over in many of the SFD interviews.

    But the problem?

    Sometimes really subtle and easy to miss exactly how these guests are “getting to know their customer” and how it’s vital to their success.

    Because as excited as you may be about your fashion designs, it’s the end customer that will determine your success.

    Which is why in the first ever mini “podlet” episode, Robyn and I discuss 5 episodes and examples of how this priceless advice can be applied to your work in fashion.

    Now, Robyn and I plan to do more of these mini “podlet” episodes focusing on valuable lessons and themes we see coming up over and over in the show.

    Before we do that, I’d love to get your input.

    Email me at {podcast at sewheidi dot com} and let me know, what did you think about this format? Is there anything you would like to see done differently?

    Your feedback helps make the show better, so don’t be a stranger and reach out anytime :).

    Episodes referenced & examples of “know thy customer”
    • Episode 4, Freelance Designer Marissa Borelli
    • Episode 12, Colleen Monroe with Untucked Workwear
    • Episode 17, Anna Livermore with Vmora
    • Episode 39, Kristen Allen with Exclusively Kristen
    • Episode 44, Timm Smith with Voormi
    Connect with cohost Robyn:
    • Learn more about Robyn and her publication, Heddlecraft Magazine.

    Click here to join the last round of FAST!


    SFD053: 4 Best Practices for Fashion Job Search Success, with Recruiter Shellie Simpson May 28, 2018
    Show notes

    The fashion job search process is not one to be taken lightly. Thankfully, my guest for this episode of The Successful Fashion Designer is Shellie Simpson, the Fashion Division Talent Director at Atrium Staffing. Shellie and her team at Atrium are creating a more personable relationship between top talent candidates and recruiters.

    She shares her 4 best practices for aspiring fashion professionals, and her insights will surely make your job search process easier and more enjoyable.

    She also explains the common freelance/employee dilemma, how to get started with a talent recruiter, and the one area that should NOT be the biggest highlight in post-internship interviews.

    Shellie shares this advice in a transparent and honest way that you don’t want to miss. Listen now!

    Outline of This Episode
    • [0:45] Shellie Simpson, Talent Director, Fashion Division, at Atrium Staffing, is my guest for this episode
    • [3:52] How does someone get started with a recruiter?
    • [5:27] Best advice for presenting your portfolio in an effective way
    • [14:52] What works and what stands out with resumes
    • [21:32] Do these things to prepare for your interviews
    • [26:07] Avoiding the freelance vs. employee trap in fashion design
    • [33:31] Can you break into the industry without a lot of work experience?
    • [38:37] Creative ways to gain experience without a fashion design degree
    • [41:22] Shellie’s best advice for older job seekers
    • [49:54] This skill should NOT be the biggest highlight in post-internship interviews
    • [55:05] Shellie’s final words of advice for fashion industry professionals
    Shellie’s best advice for presenting your portfolio in an effective way

    A fashion professional’s most effective tool is their portfolio - a creative display of your most effective ideas and a showcase of your design process. Shellie explains that interviewers want to see your work in Adobe Creative Suite programs and how you complete your design process. It’s also critical to demonstrate through your portfolio where you draw your inspiration from.

    Regarding the size of your portfolio, you can highlight your capabilities without overwhelming your interviewer. Including every project since your fashion school days may not be necessary - ensure you tailor your portfolio specifically for every company. Hear the full details on why portfolios can be your biggest asset when completed well by listening to this episode. .

    Resumes receive 6 seconds worth of attention - make yours stand out!

    Resumes go through trends, just as every other segment in the fashion industry. The current best practice is to keep it simple! Shellie explains that many interviewers favor easy to scan, bullet-point format resumes. Results-driven resume language can also set you apart from the competition. Go beyond just a list of tasks that you performed! Be sure to explain if one of your designs became a best-seller, or if you increased revenue by a certain percentage.

    Shellie also explains the importance of letting your recruiter and/or interviewer know about any gaps in employment that may be on your resume. It will come up in conversation, and it’s important to explain why the gap is present and what you were working on during that time period. Remember, the average interviewer only spends 6 seconds per resume, so yours needs to highlight your best achievements in a succinct, engaging way.

    Perfect these interviewing skills and land your dream job!

    After you’ve worked with a recruiter, fine-tuned your resume, and perfected your portfolio the final step is to interview in-person with an employer. If you chose to work with a recruiter, they will help prepare you for the interview because they know the client. It’s essential to research the company and know their product well before walking through the door.

    You should also study your own resume ahead of time. Develop ways to explain your resume in an engaging, storytelling manner. Consider bringing printed tech packs, swatches, knits, or other physical items to supplement your portfolio and resume. Shellie explains, “Whatever physical items you decide to bring, they should show how you’re always drawing inspiration from the world around you.”

    Keeping everything organizing, being authentic and relatable, and asking questions are sure to allow you the greatest chances of success in your in-person interviews. For more tips, don’t miss this episode.

    This one step is key for success in your post-graduation fashion job search

    The most important takeaway from this episode of The Successful Fashion Designer is the importance of internships. Shellie says that “They’re so key to getting a position in the industry, and they’ll help elevate you moving forward.” Internships completed while in school and post-graduation will allow you to build your network and work on “real world” projects.

    Even if they are unpaid opportunities, don’t immediately shy away from them. The academic credit and resume-building experience alone will put you light years ahead of students who have fewer internships under their belt. The sweat equity will be worth it, we promise. Don’t miss the rest of this conversation with Shellie, you'll be glad you listened!

    Connect with Shellie
    • Connect with Shellie on LinkedIn
    • Email Shellie
    • Atrium Staffing website
    • Follow Atrium Staffing on Twitter
    • Follow Atrium Staffing on Facebook

    podcast@sewheidi.com

    Subscribe to Successful Fashion Designer oniTunes, Stitcher, Google Play, YouTube or Spotify


    Click here to join the last round of FAST!


    SFD052: Mailbag! Your fashion industry Q's answered May 21, 2018
    Show notes

    Many of you have loads of Q's about working in fashion...and I know it can be hard to find answers. Maybe you don't know any industry experts to ask. Maybe your coworkers are tight lipped and not willing to share their secrets. Maybe you just don't even know where to go.

    Which is why I'm adding a monthly mailbag episode to the SFD podcast! Once a month, I'll take the best questions from listeners and answer them on the show.

    (If you want to submit your Q, email it to me anytime at podcast@sewheidi.com for consideration.)

    Here are the questions I answer in the first mailbag episode!

    On getting started in fashion, from Bridget [02:20]:

    Do you think studying under the major fashion design in college would be a waste of time & if not will my minimum knowledge make it unsuccessful for me?

    On getting more work as a freelancer, from Eirini [07:25]:

    How do you sell your freelance services at social media such as instagram without coming across too pushy and get clients?

    On the logistics of being a freelancer, from Kim [13:40]:

    How are you able to do the product development side (fit comments, tech packs, vendor communication) as a freelancer? The last company I worked at we would have meetings daily and go over issues altogether etc.. Do you contact the factories and update the client as needed on a specified basis?

    On protecting yourself as a freelance fashion designer, from Elvie [17:52]:

    I’d like to get your advice on customers who will use your service once and then seem to disappear and not contact you again. I’ve had a few customers mainly just starting/ new businesses who approach me, have me work for them on a project maybe even two, get as much info, tech packs and my supplier contacts to then not contact me again. I know I do a great job for them (as their feedback is always quite positive) but I feel like they kinda use me just to get the contacts for manufacturers or suppliers. Is there a way I can protect myself from these kinds of situations? Has this ever happened to you?

    On launching your fashion brand without any money, from Oge [25:43]:

    My question is everybody you have invited to speak will always say that you need so much money to start a fashion line, as an immigrant and a fashion design student am really striving Hard to make it in the fashion industry, I have a blog, am a fashion stylist and now lunching my Online store and is very very difficult, can you please discuss on how to start small process and methods? Example I design my own t shirts and patterns and do the whole sewing myself because I can’t afford manufactural now am i doing the right thing or not?

    On balancing fair prices and fair profits for your fashion brand, from Nicola [32:16]:

    Many people I've spoken to advise that it's best to talk about what benefits the product offers consumers as a way of justifying pricing, which is great marketing advice. However, people want a quality garment that doesn't cost the earth too. What's the ethos behind fair pricing while still making a profit????

    Resources mentioned in this episode:
    • Ellerali on starting your fashion brand without a lot of money
    • Exclusively Kristen on launching a line without loads of cash (or experience)
    • Ultimate Guide to Being a Freelance Fashion Designer

    If you enjoyed this episode and have questions you want answered, email them to podcast@sewheidi.com for consideration. I'll pick the best ones and include them in the monthly mailbag show.


    Click here to join the last round of FAST!


    SFD051: Discover How One Fashion Design Entrepreneur Created a Flexible Direct-to-Consumer Business May 14, 2018
    Show notes

    Creating a direct-to-consumer (DTC) business in the fashion industry isn’t easy. Learn from serial entrepreneur and new fashion designer Allison Floam on this episode of The Successful Fashion Designer - I promise it’s an episode you don’t want to miss.

    Allison shares the story behind her latest business venture, Bello Belts. The company specializes in unique, handcrafted belts for women and men. Allison is using her diverse background in business and finance to craft a unique company that is breaking molds in the fashion industry and innovating in their own way.

    Hear about the importance of selecting the right suppliers, how you can balance direct-to-consumer and wholesale sales opportunities, and the top 4 tips for aspiring fashion design entrepreneurs. Listen now!

    Outline of This Episode
    • [0:43] My guest for this episode is Allison Floam, and she shares her journey as a serial entrepreneur
    • [3:44] How Allison got started and why she chose NYC-based production for Bello Belts
    • [12:55] Securing the right suppliers is key to a new fashion business
    • [18:30] Allison reflects on the past year of Bello Belts business
    • [27:30] Where did the funding come from for Bello Builts & how they secured customers
    • [33:05] Moving into wholesale opportunities as well as DTC avenues
    • [41:47] The best 4 tips for aspiring entrepreneur fashion designers
    The benefits of choosing local production vs overseas options

    Allison understood the importance of flexibility and collaboration when she was selecting production companies for Bello Belts. Since she didn’t have any fashion design experience prior to starting this company 1 ½ years ago, she wanted to keep the production close to home.

    Bello Belts offers countless combinations of belt straps and buckles in various sizes and widths, and Allison wanted to be involved in the entire production process. She explains that “It’s hard to maintain control over a diverse product line with overseas-based production.” That’s why she chose to keep production based in NYC. She’s been extremely happy with her production so far, and you can learn from her journey. Don’t miss this episode for all the details.

    Strategic areas to look at when securing new supplier partnerships

    Selecting your suppliers for a new product is an essential step in creating a direct-to-consumer business. Without utilizing the best suppliers possible, your product quality and entire business will suffer.

    Allison has AMAZING suppliers that she’s very thankful for. She went to online guides, visited stores and factories, and gravitated towards the warm, welcoming people who were understanding of entrepreneurs. She urges other fashion entrepreneurs to trust their instincts when it comes to talking with potential suppliers. Always go with the people who are comfortable with collaboration and those who can answer your questions about materials, sales opportunities, and other details they specialize in.

    Handling the challenges of selling DTC as well as through wholesale opportunities

    Even though Allison started Bello Belts with the intention of being solely a direct-to-consumer business, she realized that wholesale opportunities may be a great avenue for growth in the future. With the first year of business under her team’s belt, they began to understand the key balances between having many SKU items, inventory, and production times. Once they refined the online selling process, Allison and her team began looking at other opportunities to get the Bello Belts name into the industry.

    That’s when Allison discovered the immense value in having customers see Bello Belts items in person. The product quality and value shone through! During the various in-person events and pop-up shops that Allison hosted she really enjoyed selling the product face-to-face. As Bello Belts moves forward they are examining wholesale opportunities to supplement the original direct-to-consumer business model, and you can learn from their journey. Be sure to give this episode your full attention.

    The best 4 tips for aspiring entrepreneur fashion designers

    Allison has years of entrepreneurship experience that she shares with listeners on this episode of The Successful Fashion Designer. She explains 4 essential tips that you need to hear:

    1. Keep experimenting!
    2. Surround yourself with people who support your weaknesses
    3. Be vulnerable in asking for help
    4. Be obsessively focused on identifying WHO your customer is

    The most successful direct-to-consumer business entrepreneurs aren’t afraid of utilizing other team members to make the best team possible. They innovate on their own terms, pay attention to what’s working in the business and adjust accordingly. For more insights, be sure to give this episode your full attention.

    Connect with Allison
    • Connect with Allison on LinkedIn
    • Bello Belts website
    • Follow Bello Belts on Twitter

    Subscribe to Successful Fashion Designer oniTunes, Stitcher, Google Play, YouTube or Spotify


    Click here to join the last round of FAST!


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