Stay ConnectedDaily farm and garden talk. All about growing vegetables profitably and efficiently on small farms and in gardens.
Each episode focuses on one specific topic – growing practices, how-to, farming challenges and struggles, sales and marketing, soil preparation, weed management, farm startup, market selection, and work-life balance.
Hosted and produced by Diego Footer’s Modern Grower Podcast Network.
Copyright: © Modern Grower
If you're a farmer, what are your options for selling product?
CSA's, farmers markets, on farm sales, grocery stores, and buying clubs.
Buying clubs?
It's one of the options that doesn't get talked about a lot. But it's the focus of this episode.
In this episode I am talking with Sheri Salatin of Polyface Farms about Polyfaces Metropolitan Buying Clubs.
In their words they describe buying clubs as a a local food distribution system that combines the real-time interfaces of online marketing with community-based interaction. These kinds of interfaces, without bricks and mortar, using the internet, create efficiency and economies of scale in local food distribution.
Sheri goes into a lot of the specifics about their buying club and talks about how she grew Polyface's buying club from 30 customers to over 6000. 30 to over 600.
How they manage their inventory How they started their buying club How their buying club grew How their buying club allowed them to grow the farm
If you don't know much about buying clubs now, you will leave this episode knowing a lot about buying clubs.
Learn more from this episode at permaculturevoices.com/120
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Permaculture Voices is listener supported by people just like you.Please consider making a one time or reoccurring donation to support the show at permaculturevoices.com/support
This episode is the reading of the blog post, Soil Life Exploding At Judy Farms, written by Greg Judy.
"2010 was our fourth complete year of Holistic High Density Planned Grazing on Judy farms. The last six months on Judy farms have been a real eye opener. We have seen some unique circumstances that have never been witnessed before on our farms. Some of the numbers and sights that we are seeing are going to be hard for you to believe. That is fine, skepticism is good. But………we now have much more hard data that has been collected from permanent transects on our farms. Before we dive into these latest happenings, I want to cover where we started at and the progression we have seen over the last four years. This will give you a time table of where we started at and the length of time that elapsed to the present."
To read the full post visit permaculturevoices.com/119
Taylor Walker from Green Dreams Florida joins me.
In this episode we talk being a designer, propagating and selling plants, and we get into specific plant species. Some of these are zone specific; some are more universal, like Mulberry. Towards the end of the episode Taylor goes in depth about 5 not so common plant species that make up a nice permaculture plant guild. He’s growing these plants in Zone 9 in Florida, but maybe you can find some microclimates in your own climate zone to take advantage of some of these species.
Show Notes: permaculturevoices.com/99
Today is Part 2 of an interview with farmer John Suscovich of Farm Marketing Solutions.
You can listen to Part 1 of the interview here.
Part Two was recorded a year after Part 1, and was recorded in February 2016.
So you will get two perspectives from the same person, separated by a lot time and experiences.
You hear about what John learned about life and farming over the course of year and how his farm evolved based on what he's learned.
Today's episode focuses on how things have changed on the farm over the last year. John will talk about what operations he dropped on the farm and why. He will break down the economics between laying hens and broilers. And he will talk about the macro concept of focusing on less to do things better overall.
See some of John's videos in the show notes at permaculturevoices.com/118.
Today is part one of an interview with farmer John Suscovich.
And today's episode was recorded one year ago in February 2015. And Part Two was recorded in February 2016.
So you will get two perspectives from the same person, separated by a lot time and experiences.
You hear about what John learned about life and farming over the course of year and how his farm evolved based on what he's learned.
Today's episode will help a lot of your looking to start a farm or a business by tacking on questions such as, why going from intern to full on farmer as a business was a foolish move for John. And what advice he would have for someone just starting out. He will also share his thoughts on taking on part time farming with job versus going full time farming first. And how he deals with a farm that has a diversified product offering.
Then in part two we will circle back with John one year later and see how things have changed on the farm, and why they have changed.
Because a lot has changed in the last year.
And as you will hear in this episode, in farming and business, life if going to do whatever the hell it pleases to you. All you can control is how you react to whatever life throws at you, and you can either shut down or you can soar.”
See some of the notes and John’s videos at permaculturevoices.com/117.
In this episode Curtis and I dissect an article that was published on Alternet on January 1, 2016 by farmer Jaclyn Moyer.
An article titled....
What Nobody Told Me About Small Farming: I Can’t Make a Living - People say we're "rich in other ways," but that doesn't fix the ugly fact that most farms are unsustainable
This one is a good one and we cover a lot of business basics such as...
We will break down the article to hopefully help a lot of you avoid some of the troubles that Jaclyn talked about in the article.
Read the article at permaculturevoices.com/tuf43.
Neal Spackman is regreening a portion of the desert that gets 3 inches of rain a year on average, but lately they aren’t even meeting the average. Greening the site by using true cost water accounting, meaning that they only use the equivalent of water that falls onto the site to establish the vegetation. With minimal rainfall, no pre-existing plant life and 100 plus degree summer temperatures, it is no easy task. Throw in the economic and social challenges of the village that he is working with and the task becomes even harder. But despite those challenges, progress is being made, and the sounds of crickets are now being heard. Life is coming back.
We heard his story originally in Episode 78, permaculturevoices.com/78, and today we get an update and find out how much life is coming back.
Learn more at permaculturevoices.com/116
Marty McDonald will be one of the speakers at PV3 in March 2016.Learn more about PV3 at permaculturevoices.com/pv3.The latest trend in marketing is story marking. Telling your story in a way that unique, honest, and in a way that resonates with your target market. But not all stories are created equal. And not all stories should be told by anyone. Because a good story told poorly is in affect a bad story. So what makes a good story? It's a bit like pornography; you know a good story when you hear it. But at it's core good stories take us on a journey. They are easy to follow and resonate with us emotionally. Good stories are often concise and have a clear theme, which also makes the stories shareable. Which is something that benefits you as a brand, if your customers can easily retell your story to their friends.In today's show I am joined by marketer Marty McDonald to talk about story marketing.Marty is Creative Director and Founder of egg in Seattle, a 12-year-old (and the first) communications firm focusing exclusively on sustainable brands. He has over 20 years of national ad agency experience, and he knows his stuff. You'll like this one. Learn more at permaculturevoices.com/marty.
Be very cautious about how much you are imposing on the landscape. That's something that Darren talked about on this podcast before. Because it's a big problem out there within the permaculture space. People doing work on the land because they want to do the work, not because the context of the land justifies that work.
It's a mistake that most of us have made. And it's a mistake that Darren Doherty has made in his career.
With over 2000 clients and 25 years of professional design experience all around the world, Darren has seen a lot and learned a lot.
In this episode we'll talk about what he has learned over the last 25 years.
Darren shares a lot in this interview and takes on the hard questions like will this method of land design ever catch on?
And what are some of the mistakes that he has made in his career.
You'll learn a lot about design in this one, including simple ways to be better than the average farm, and the importance of fiscal discipline.
As you go through this episode think about your design work, and how some of the insights that Darren discuses could apply to your world.
Because at the end of the episode you may realize that a lot of the work that you have done or that you want to do isn't needed, because it's not in context. And when you think about start thinking about design in the personal, environmental, and financial context, many designs become a lot simpler.
Learn more at permculturevoices.com/115
Learn more about the Engineering Success with Darren Doherty at permaculturevoices.com/darrenpv3
Curtis Stone is the owner of Green City Acres, a multi-locational urban farm based out of Kelowna, BC, Canada.In 2014 his farm generated $75,000 in gross sales on 1/3 of an acre, spread over 5 small plots of land that consist of front yards and vacant lots.In this lecture, he will share with you his 10 essentials to profitable urban farming that will help you work less, and make more money at the same time. If you are currently farming, and looking for ways to improve efficiencies on your farm, or just getting started.This presentation could save you thousands of dollars and hundreds of hours of time by implementing these steps.See the slides from this presentation at permaculturevoices.com/114Learn more from Curtis on the Profitable Urban Farming workshop held in person and online on March 6. For more information visit permaculturevoices.com/urbanfarmingpv3
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