Eyewitness Beauty

Latest Episodes:

The KRAUM Special Episode Nov 14, 2025

Show notes

Annie and Nick reunite to talk about Annie’s new company/vanity project, Kraum. Reporting in live from launch day, Nick grills Annie on how Kraum came to be. Also discussed: Nick’s clandestine project, famous people.

This episode is brought to you by Kraum, Inc.

Shop the Micro Brush Collection only at kraum.co.

Also, it’s me, Annie. I touch on this in the episode, but I want to say it here, too: thank you all for every little bit of support and encouragement on Kraum. Even as small as liking something I post, or thinking a happy thought. I have been very touched and it’s been so energizing, probably more helpful than you even realize.

That’s all for now! Send me any questions on Kraum, I love talking about it.

-Annie

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.eyewitnessbeauty.com

Episode 162: LinkedOut Feb 28, 2025

Show notes

This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.com

This week we discuss the darkest social media platform, LinkedIn and the LinkedIn-ification of Substack.

Plus —

Is Annie a b***h? Nick weighs in.

Coffee with your cosmetics? We question why every single brand must now open a cafe.

Sound off in the comments, let’s hear it!

Episode 161: The 25th Biggest Brand At Sephora Feb 20, 2025

Show notes

This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.com

First: an enthralling discussion on Nick’s Invisalign journey.

Then: we hear from the #LEAVEGLOSSIERALONE movement as the precious brand gears up to launch a new fragrance. [link: Glossier’s New Exit Strategy via Puck News]

Also:

MAC creative director Drew Elliott (@drewpsie; formerly of Paper Magazine, “America’s Next Top Model”) leaves Lauder to go to A…

Episode 160: Love, Salmon Feb 14, 2025

Show notes

Nick got something new injected into his face, Britney Spears has big plans for fragrance, problematic Super Bowl happenings, Comedians in Cars Getting Gooped.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.eyewitnessbeauty.com

Episode 158: Face Gloss Flop Jan 31, 2025

Show notes

This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.com

Nick’s back from Korea and chomping at the bit to talk beauty news: Violet Grey opening an **actual** NYC location, Ulta replaces a regular boss (man) with a #girlboss, Melania channeling her own inner #girlboss in her official portrait, someone let a Kardashian into the Chanel show, and Pat McGrath’s new launch is so two thousand and late.

Products of …

Episode 157: Republican Hair with Emily Sundberg Jan 24, 2025

Show notes

This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.com

While Nick’s away, Annie is joined by the reigning Queen of Substack, Emily Sundberg. Her newsletter, Feed Me, is the premiere ‘stack to sub for all things business and culture.

Emily was in DC for the Inauguration, and shared deets on rubbing shoulders with the children of Trump’s regime and MAGA martinis, and we talk Tiktok’s place in Meta country. Pl…

Episode 156: A Lively Story Jan 17, 2025

Show notes

This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.com

Nick and Annie catch up after a whirlwind start to the new year. Updates on Blake Brown Beauty, Invisalign, and Annie’s product of the week is a facelift for $75.

Episode 155: Crumbls and Rumbls With Caroline Goldfarb Dec 20, 2024

Show notes

Annie’s out of town this week, but worry not: friend of the pod, comedy writer and tinned-fish evangelist Caroline Goldfarb joins Nick to explain the cult cookie-to-cosmetics pipeline, her current beauty faves, and more.

Follow Caroline on Substack

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.eyewitnessbeauty.com

Episode 154: Donut Flavored Deodorant Dec 13, 2024

Show notes

This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.com

Nick expounds on his theory regarding the raw milk consumption-to-Trumper pipeline. Annie paid $50 for a stranger on the internet to Looksmaxx her. Both are fascinated by the new Dunkin’ Donuts and Crumbl deodorants.

Episode 153: Youthmaxxing with Casey Lewis Dec 06, 2024

Show notes

This is a free preview of a paid episode. To hear more, visit www.eyewitnessbeauty.com

Professional youth expert and author of the popular After School newsletter joins to talk teen fragrance flexing, the state of color cosmetics, and to finally unravel the mystery behind who is keeping Harry Styles’ Pleasing brand in business.

Subscribe to After School by Casey Lewis!

Our TOPPODCAST Picks

Follow Us

Stay Connected

Related Podcasts

Links

Stay Connected