Show notes
Rosanna Pilcher is a narrator and voice actor who records under a pseudonym - and she has a problem. So much of social media marketing requires showing your face, being on camera, being "real." But what do you do when you can't reveal who you are?
In this Summer Series episode, Marc breaks down creative options available to voice actors who need to build a brand and a following without ever showing their face.
Inside this episode:
- Why you don't need to show your face to build a loyal following - and the faceless YouTube channels with tens of millions of subscribers that prove it
- POV content - how to take your audience into the booth with you without ever appearing on screen
- Recording in silhouette - and why the mystery can become your most powerful marketing asset
- How to build a visual brand around something other than your face - a signature hat, a color palette, an animated avatar, a mascot
- Making the voice the celebrity - signature lines, consistent music, distinctive performances
- Using book content to drive engagement - the three lines that gave you chills, character showcases, accent challenges, repeatable content pillars
- Why authors understand pseudonyms better than most - and how to turn famous pen names into a content series
- The back catalog strategy - why you don't have to wait for the next book to start building content
Whether you're working under a pseudonym or just prefer to keep your face off camera, this episode will give you more content ideas than you can use.
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CONNECT WITH ROSANNA PILCHER
🖱️ Rosanna Pilcher Website - https://rosannapilcher.com
🖱️ Rosanna Pilcher on Instagram - https://www.instagram.com/rosannapilcher
🖱️ Rosanna Pilcher on LinkedIn - https://www.linkedin.com/in/rosannapilcher
🖱️ Rosanna Pilcher on Facebook - https://facebook.com/rosannapilchervo
🖱️ Marc Scott on Instagram - https://instagram.com/marcscott
🖱️ VOpreneur® on YouTube - https://youtube.com/@vopreneur
RESOURCES FOR VOICE ACTORS
* VOpreneur®
➡️ Visit https://vopreneur.com
* Get an instant $25 credit when you sign up for VoiceZam
➡️ Visit https://voicezam.com/marcscott
* For voice over services:
➡️ Visit https://marcscottvoiceover.com
* Join the VOpreneur Facebook Group
➡️ Visit https://facebook.com/groups/vopreneur
If you need guidance with your voice over business or learning how to more effectively market, I can help. Book a 15 minute free consultation with me to discuss your specific needs. https://vopreneur.com/free15
00:00 Summer Series intro - welcome Rosanna Pilcher
00:13 Rosanna's question - how do I market my pseudonym without revealing who I am?
01:01 Benjamin Franklin and Silence Doogood - a 300-year-old pseudonym strategy
02:15 Create a completely separate set of social accounts for your pseudonym
02:45 LinkedIn is different - the rules and why it matters
03:15 People don't need to see your face - the faceless YouTube channel proof
03:45 In a Nutshell, WatchMojo, The Infographic Show - tens of millions of subscribers, no faces
04:15 POV content - the camera sees what you see
04:37 Come into the booth with me - what the audience actually experiences
05:06 Get a manicure - it's a business expense now
05:30 POV, avatar, silhouette - three ways to stay on screen without showing your face
06:30 Recording in silhouette - the mystery is the brand
07:15 Build a visual anchor that isn't your face - logo, color palette, mascot
07:49 Make the voice the celebrity - signature lines, music, distinctive performances
08:10 The DocuShort approach - B-roll with voiceover narration
08:45 If you're in audiobooks - dramatic lighting, candles, vintage typewriters, bookshelves
09:15 The three lines from the book that gave you chills - repeatable content format
10:00 A 10-second short that requires nothing but a background and text on screen
10:20 Celebrate the work without revealing your identity
10:45 How many voices can you fit in one chapter? Character showcase content 11:20 Characters, voices, and the images used for inspiration
11:45 The hardest accent you've ever narrated - and why that's content gold
12:25 Tips from coaches, the visual in your head - repeatable content pillars
13:00 When the villain speaks - the shift every reader feels
13:30 Every book gives you new content - and it's all repeatable
14:00 Promoting the book and the author is a win-win
14:22 Create an entire series around famous pseudonyms
14:45 Benjamin Franklin, Silence Doogood, and why the mystery becomes the hook 15:15 Your audience is authors - and authors get it
15:45 The time-lapse booth session - in, record a chapter, out, face never shown
16:35 Warm-up rituals, prep process, behind-the-scenes - second nature to you, fascinating to them
17:00 Pillar content, back catalog, don't wait for the next book
17:30 Tag the author, tag the book - instant top-of-mind reconnection
18:00 Pick a platform, set up the accounts, find your pillars, and start
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