99: How Ruth Poundwhite Balances AI with Staying Authentic Aug 28, 2025

AI is changing the way we run our businesses, but here’s the truth—it’s not a magic button that can replace your unique voice, perspective, or expertise.

In this episode of the Empowered Business Podcast®, I sit down with Ruth Poundwhite, author, coach, and host of the Soulful Sales Show, to talk about how we can use AI as a support tool without losing the human connection that makes our work stand out. Together, we explore the balance between speed and authenticity, why self-trust is more important than ever, and how to build businesses that honor both our values and capacity.

In Today’s Episode We Discuss:

The role of copywriting in the age of AI: We discuss whether AI threatens traditional copywriting businesses and why the value of human nuance, voice, and connection will always matter in marketing.

How I use AI in my business: I open up about how I rely on AI to organize ideas, structure products, and speed up workflows—but why my own perspective and personal stories are what truly connect with my audience and drive sales.

Finding your unique voice amidst AI-generated content: Ruth shares her “lightbulb moment” when she realized her sales copy sounded polished but completely lost her philosophy and soul—and how she shifted back to infusing her voice into every piece of content.

The importance of self-trust in the AI era: We talk about how easy it is to outsource decision-making to AI and why entrepreneurs—especially newer ones—need to practice discernment, strengthen their intuition, and trust their own ideas before leaning on tech.

Human connection versus AI dependency: From using AI as a “friend” to the rise of AI clones, we unpack the risks of replacing real human interaction with artificial support—and why genuine connection remains irreplaceable in business.

AI and mental health: We dive into both the helpful and harmful ways AI can impact mental health, from reducing overwhelm and providing structure to the risks of over-reliance and misinformation.

Why women must be part of the AI conversation: Ruth and I talk about why it’s critical for women to actively shape how AI develops—ensuring our perspectives and needs aren’t left out of the equation.

Resources Mentioned:

Learn more about Ruth via her website and connect with Ruth on Instagram.

Grab Ruth’s free custom GPT to help you identify where AI can support you.

Check out the

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

Real Strategies for Recurring Revenue from My Peer Mastermind Aug 21, 2025

In this episode of The Empowered Business Podcast®, I’m bringing you behind the scenes into a candid conversation I had with my peer mastermind members. We gathered for an unfiltered roundtable discussion on recurring revenue—what’s working, what’s not, and the real strategies we use to build consistent income streams in our businesses.

You’ll hear insights from multiple business owners, including different approaches to memberships, payment plans, and beyond. My goal is to give you practical ideas and fresh perspectives that you can apply right now to grow reliable revenue in your own business.

In Today’s Episode We Discuss:

Starting a membership with a small audience
Low-ticket vs high-ticket membership models
My unique “come and go as you please” membership philosophy
The human element in the age of AI
Get it done weeks and live workshop models
Recurring revenue beyond memberships
Payment plan strategies and alternatives
Evergreen vs open/closed cart models
Managing memberships during life challenges
Creative recurring revenue ideas

Resources Mentioned:

Get to know the fabulous women in my peer mastermind group:

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

97: From Side Hustle to Wholesale Sales Powerhouse with Andee Hart Aug 14, 2025

In this episode of the Empowered Business Podcast, I’m joined by Andee Hart, an entrepreneur, sales strategist, mentor, and host of the She Sells Differently podcast. Andee’s journey from Fortune 500 sales executive to thriving candle business owner is nothing short of inspiring. We dig into her countercultural sales strategies, how she grew from making candles in her kitchen to selling in hundreds of boutiques, and the practical realities of leaving corporate life to go all in on your business. Whether you sell physical or digital products, you’ll take away valuable insights on sales, scaling, and standing out in a crowded market.

In Today’s Episode We Discuss:

How Andee’s candle business started during the pandemic
The realities of rapid business growth
Making the leap from corporate to entrepreneurship
Understanding business structures and taxes
Wholesale vs. direct-to-consumer sales
Marketing strategies for physical products
Standing out in a saturated market
Countercultural sales strategies

Resources Mentioned:

Connect with Andee on Linkedin, Instagram and Pinterest – visit her website at andeehart.com.

Learn more about the She Sells Differently podcast.

Check out Andee’s list of sales tools for entrepreneurs.

Explore Hart Design Company’s beautiful decor on Instagram.

As always, the best place to hangout with us every day to be on top of online business trends and AI is the Empowered Business Society®.

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

96: This Sales Funnel Alternative Has a 95% Retention Rate with Amy Vaughan Aug 07, 2025

This week on the Empowered Business Podcast, I’m chatting with Amy Vaughn, CEO of Together Digital—a powerhouse community that’s redefining how women grow online businesses. We’re digging into why the old-school sales funnel just doesn’t cut it anymore and how a relationship-first approach can actually scale your impact faster.

Amy breaks down the “ask and give” networking model, why so many women feel left out of traditional spaces, and how real connection leads to real growth. We also talk about where AI fits into all of this—and how it’s leveling the playing field for business owners and moms alike.

If you’re ready to ditch transactional tactics and build something that actually feels good and grows, you’re going to love this one.

In Today’s Episode We Discuss:

How relationship-first business models outperform traditional sales funnels: I talked with Amy about how her community, Together Digital, flips the script on traditional funnels by putting the human experience first—and why that approach actually drives better results.

Why networking feels broken (and how we can fix it): We explored how women often feel shut out of typical networking environments and what it looks like to create more inclusive, authentic spaces where real connection can thrive.

The power of the “ask and give” exchange: Amy broke down how her community encourages women to both ask for help and give generously—and how this simple shift builds deeper trust and stronger business relationships.

Why scaling doesn’t mean removing yourself from your business: We challenged the idea that founders have to “step back” to grow. Amy explained why doing 1:1 onboarding and staying close to her members actually fuels scalability and retention.

Rethinking community design for women: We talked about how everything from the layout of networking events to the tone of conversation impacts whether women feel safe and seen—and how small changes can create a big impact.

How AI is helping women work smarter, not harder: Amy shared how she uses AI to multiply her small team’s efforts and how her members are using it to lead innovation inside their companies and simplify their lives at home.

How to lead the AI conversation at work—even if you’re not a tech expert: We discussed the importance of women staying at the forefront of AI adoption and how to confidently advocate for its responsible use in any professional setting.

Resources Mentioned:

Connect with Amy on LinkedIn and learn more about her community at TogetherInDigital.com. You can also find her on YouTube, Instagram & Facebook.

As always, the best place to hangout with us every day to be on top of online business trends and AI is the Empowered Business Society®.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

95: Why I Ditched Weekly Flash Sales (And What I’m Doing Instead) Jul 24, 2025

In this episode of the Empowered Business Podcast, I’m sharing the behind-the-scenes strategy that helped us hit our highest revenue month of the year—without a single big launch. I’m breaking down why I moved away from weekly flash sales, how I’m using story-driven emails to connect and convert, and the role AI is playing (without taking over my voice).

If you’ve been wondering what’s working in digital product marketing right now, this is the episode you don’t want to miss!

In Today’s Episode We Discuss:

What’s working right now in my email strategy: I’m pulling back the curtain on the simple but powerful email shifts that helped generate our highest revenue month of the year—without a big launch. It’s proof that consistency and intentional messaging pay off.

Why I moved away from flash sale Fridays: I share the real reason I ditched our weekly flash sales, what I’ve learned about audience fatigue, and how to know when it’s time to pivot your sales approach.

The rise of connection-focused content: People want more than discounts—they want to feel connected. I explain why storytelling and showing up as the face behind the brand matters more now than ever, especially in the age of AI.

My new approach to writing emails with AI: Instead of starting with AI, I begin every email with a personal story. Then, I use AI to help with transitions and clarity. That one change has seriously improved our open and click rates.

How I structure the Empowered Edge Newsletter: I walk you through the exact format of my weekly strategy email—including conditional content, product highlights, and the sections that consistently drive engagement and sales.

Trends I’m seeing in sales patterns: Despite featuring shop deals on Friday, I’m not seeing conversions until Sunday. I talk about how I’m adjusting based on what the data is telling me—and how timing really impacts sales.

Resources Mentioned:

Let’s build your first app together in a day using Lovable! Register for the Monetize Your Magic Workshop.
Transform your digital products into GPTs the easy way with IP to GPT!
See what all the hoopla is about! Sign up for the Empowered Edge Newsletter.

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

IP to GPT
Turn Your Existing Trainings, Templates, and PDFs into AI-Powered Wizards (new income streams!)
Lovable: No-Code AI for Creators
Build and sell your own AI-powered tools with Lovable, no code or dev team required.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

94: 5 Smart Ways to Use No-Code Apps to Grow Your Digital Product Business Jul 18, 2025

In today’s episode, I’m building on the conversation I had with Jordan Gill in Episode 89. We’re diving deeper into one of the hottest, yet often overlooked, opportunities for entrepreneurs looking to create, sell, and scale digital products—no code apps. I want you to forget the endless PDFs and basic checklists for a minute because I’m going to reveal how interactive, user-friendly tools can take your lead generation, product offerings, and business efficiency to the next level.

I’m sharing five dynamic ways you can leverage no code apps for more leads, sales, and freedom – from crafting irresistible lead magnets and product enhancements to launching standalone tools, value-packed upgrades, and even replacing pricey software in your tech stack. Plus, I’m explaining how leveraging AI and no code platforms can unlock new streams of revenue for you—and I’m giving you a sneak peek at my upcoming workshop, Monetize Your Magic.

If you’re ready to work smarter, not harder, and turn your expertise into a thriving digital empire, this episode is your blueprint to get started.

In Today’s Episode We Discuss:

The untapped power of no-code apps: I share why no-code tools are one of the biggest missed opportunities for digital product creators—and how they can unlock more leads, sales, and freedom in your business.

Lead generation tools that convert: Instead of offering another PDF freebie, I talk about how to create high-value tools like calculators, quizzes, and workflows that give your audience instant wins—and convert like crazy.

Enhancing your digital products with usability tools: we explored how no-code apps can make your existing offers more effective and valuable by helping customers actually implement what they learn through smart, embedded tools.

Selling standalone tools as micro products: I share how you can package small, specific tools into paid products that solve real problems—everything from content repurposing planners to custody calendars and beyond.

Creating premium upgrades with interactive features: From turning templates into done-with-you tools to transforming spreadsheets into dynamic dashboards, I share ways to create upsells and order bumps that increase your average order value and wow your customers.

Replacing expensive tools in your tech stack: I explain how I’m using no-code to cut costs by replacing paid software with custom-built tools—starting with a $350/year app I recreated in minutes with Lovable.

Your systems are magic—it’s time to monetize them: I encourage you to recognize the value of your own frameworks and experiences—and how no-code apps can be

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

Lovable: No-Code AI for Creators
Build and sell your own AI-powered tools with Lovable, no code or dev team required.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

Behind the Scenes: How I Built Custom GPTs to Power My Business Jul 12, 2025

I’m so excited to share this special bonus episode with you because I’m bringing you something completely different today—a live training I did called “Wait, AI Can Do What Now?”

Look, I know AI can feel overwhelming, especially when you’re trying to build and scale digital products without losing what makes YOU unique. That’s exactly why I created this training and why I’m sharing it with you now.

I’m going to take you behind the scenes of my custom-built GPT tools—the ones I use every single day to plan, build, and scale digital products smarter and faster. And here’s the thing: these tools don’t replace your expertise or personality. They amplify it.

You’ll hear me get real about my own journey from corporate burnout to building a thriving digital business. I’m sharing the exact strategies I use to validate ideas, streamline product creation, and write high-converting sales funnels. Plus, I’m diving into how AI-powered data analysis can tell you exactly what to tweak next for even better results.

If you’ve ever found yourself stuck staring at a blank document, overwhelmed by endless decisions, or worried that using AI will make you sound like everyone else—this episode is for you. I’m giving you real use cases, time-saving tactics that actually work, and a complete walk-through of what I call my custom GPT dream team.

Whether you’re brand new to AI or you’ve been playing around with it but want to uplevel your entire digital product workflow, I’m giving you actionable steps and the inspiration to work smarter, not harder. You’ll hear my unfiltered takes on what works, answers to real questions from my live audience, and exactly how the fusion of AI and proven strategy can fuel your own empowered business journey

In Today’s Episode We Discuss:

How AI Is changing the digital product game
The power of custom GPTs for digital creators
Creating your product using AI (step-by-step)
Building funnels with AI-powered support
Analyzing and improving your funnel performance with AI
Meet MonicaBot—My brain in AI form
Who EBL AI Is for (Spoiler: everyone from newbies to experts)
What’s inside Empowered Business Lab AI®

Resources Mentioned:
Join the Empowered Business Lab® AI and get access to the all-new GPTs (Empowered Product Creator, the Empowered Funnel Builder, and the Empowered Data Analyzer) AND MonicaBot!

As always, the best place to hangout with us every day to be on top of online business trends and AI is the Empowered Business Society®.

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

93: How Destini Copp Built a Scalable Membership Using Smart AI Tools Jul 10, 2025

I’m so excited to have Dr. Destini Copp joining me today—she’s a marketing professor, business growth coach, and digital product pro who’s absolutely crushing it with AI integration. We’re diving deep into the real-world ways AI is revolutionizing digital products and memberships, and let me tell you, Destini’s insights are going to blow your mind.

If you’ve been wondering how to future-proof your digital product business, stand out from all that AI-generated noise, and create a streamlined, high-converting member experience, this episode is absolutely packed with insights you won’t want to miss.

In Today’s Episode We Discuss:

The shift from self-study courses to interactive learning
Customizing PLR products with AI enhancement
AI-powered student onboarding systems
Creating AI voice clones for 24/7 student support
Newsletter strategy that creates “Bookmark-Worthy” content
AI-driven funnel analysis and data interpretation
Automated accountability systems using SMS bots
The evolution of email marketing strategy
Leveraging years of content for AI training

Resources Mentioned:

Connect with Destini on Linkedin. Learn more about Destini’s B2B brand at Destinicopp.com and her B2C brand at Hobbyscool.com.

As always, the best place to hangout with us every day to be on top of online business trends and AI is the Empowered Business Society®

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Hello Content Shop
Quality content made easy for online business owners
Newsletter Profit Club
Turn your newsletter into a revenue-generating asset with systems, support & AI tools
Digital Product Growth Lab
build a self-sustaining growth engine powered by AI, personalized strategy, & proven systems
LouiseBot
Engage, support, and sell to prospects with chatbots that integrate text, voice, and your own videos
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

92: Creating Connection in the Age of AI: A Fresh Take on Events with Michelle Pontvert Jul 03, 2025

Welcome back to the Empowered Business Podcast! I’m so excited about today’s conversation.

I’ve got Michelle Ponvert joining me—she’s brilliant at what she calls “easy events” and low-lift business strategies. If you’ve ever felt overwhelmed by the thought of hosting a summit or felt like you had to choose between growing your business and keeping your sanity, this episode is for you.

Michelle and I are diving into digital events—summits, bundles, audio conferences—strategies that help you grow your email list and visibility without burning out. Her journey from Hollywood set decorator to Paris-based entrepreneur is incredible, and her experiences with social battery challenges and neurodivergence completely changed how she approaches online events.

We’re also tackling something I’ve been thinking about a lot—with AI everywhere now, how do we maintain genuine human connection in our businesses? How do we create experiences that actually matter instead of just adding to the noise?

You’ll walk away with actionable strategies for hosting events that work for your real life. We’re covering audio summits, collaborative content, and blending AI with personal touch to build authentic relationships.

Whether you’re an introvert, busy parent, or just done with business overwhelm, this episode is packed with sustainable strategies you can actually use.

In Today’s Episode We Discuss:

Michelle’s Early Online Event Experiments
Transition into “Evidence of Humanity” Event
Comparing Event Strategies and Results
Event Promotion and Sales Strategy
The Role of AI in Event Creation and Execution
The Importance of the Human Element
“Low Lift” Event Philosophy
Event Design- Customization and Goals
Planning and Execution Details:

Resources Mentioned:

Connect with Michell on Instagram, YouTube & Facebook.

Listen to the Event Report podcast.

Take a peek behind the scenes of Michelle’s low lift event, Evidence of Humanity.

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

91: The AI-Powered Path to an Organized Business with Shawn Lemon Jun 26, 2025

I’m excited to share this conversation with Sean Lemon from The Digital Organizer because getting organized in your business is something I’m passionate about – and I know it’s something many of you struggle with. Having come from a corporate background, I tend to be naturally organized and pretty Type A, which people often comment on when they see how my business runs on the backend.

But here’s what I’ve learned over my 12 years in this space: most people who start online businesses come into it as creatives, and before they know it, they’re running a full business without understanding the systems they need to stay organized. That’s exactly where Sean comes in, and that’s what his entire business is built around solving.

In this episode, Sean shares incredibly practical tips on how you can get your business organized, plus some tools that even I’m planning to check out and try. Whether you’re drowning in email, can’t find your files, or feel overwhelmed by project management, this conversation will give you actionable steps to create order in the chaos and run your business more efficiently.

In Today’s Episode We Discuss:

The Four Core Areas of Digital Organization:
Email Management Strategies
File Organization and Storage Systems
Shared Drives vs. My Drive
Project Management Best Practices
AI Integration in Business Organization

Practical Tools and Shortcuts Throughout our conversation, Sean shared specific tools and shortcuts that can save time, from desktop app preferences to browser settings for file downloads. These small changes can add up to significant efficiency gains.

Resources Mentioned:

Connect with Shawn Lemon on Facebook, Instagram, or LinkedIn.

Get free access to Shawn’s Digital File Organization Resource Guide.

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

90: AI Agents vs. AI Automations: Brittany Long Shows You the Future of Running a Business Jun 19, 2025

Welcome back to the Empowered Business Podcast! Today I'm sitting down with someone who literally put AI on my radar—Brittany Long, one of the original AI educators in the online business world.

I'll be honest with you—AI exploded faster than anything I've seen in my 12 years of online business. And Brittany? She was at the forefront of it all. While I was admittedly avoiding AI during a rough personal period, Brittany was already pivoting from her successful copywriting business to become an AI trainer.

In this episode, we're digging deep into the game-changing world of AI automations and agents. Brittany breaks down exactly how she's using these tools to automate and scale her business—and more importantly, how AI is helping her reclaim precious time with her daughter this summer instead of being stuck in hustle mode.

We demystify the difference between AI automations and AI agents (trust me, this distinction is crucial), and I'm asking all the questions you're probably thinking. Like, where do you even start when there are a million AI tools out there? And how do you know which ones are actually worth your time?

Whether you're looking to streamline everyday tasks, delegate more effectively, or support your clients at scale like Brittany's doing with her AI agent that handled 400+ conversations in one week (yes, you read that right!), this episode is packed with actionable insights.

In Today’s Episode We Discuss:

AI Foundations and Getting Started
Personal AI Applications for Busy Entrepreneurs
Summer Time Management with AI
Understanding AI Automations vs. AI Agents
Advanced AI Implementation: Cloning Yourself
Building AI-Powered Customer Support
Automation Tools and Platforms
The Future of AI in Business and Society

Resources Mentioned:

Connect with Brittany on Instagram and YouTube.

Catch Brittany’s podcasts, DoableWith AI& Moms Thrive with AI.

Get fr

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

AI Content Clone
Create your realistic AI clone so you can show up consistently!
AI to 100K
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Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

89: Wait… Jordan Gill Built That With AI?! The No-Code Microtool Method That’ll Blow Your Mind Jun 12, 2025

I’m thrilled to have Jordan Gill back on the podcast – you might remember her from her previous appearance where we talked all about VIP day strategies. But today, we’re diving into something that completely blew my mind: micro AI tools that anyone can develop without any coding skills required!

Jordan has evolved from building systems and VIP days to venturing into what’s called “vibe coding” – and honestly, I had never heard this term before our conversation. It’s this rapidly growing space where you can literally turn your expertise into fully functional apps using AI-backed platforms like Lovable. We explored how these user-friendly, automation-focused tools can help us entrepreneurs offer unique solutions, scale our businesses, and even package up all that hard-earned wisdom we’ve accumulated over the years into proprietary apps.

Whether you’re a coach wanting to scale your influence, a course creator like me exploring new upsell opportunities, or simply curious about what feels like the next frontier of AI-powered digital products, I know you’ll walk away from this episode as inspired as I was. I’m not kidding when I say I was ready to dive into this tool the moment we got off the call! Get ready to discover how you can take your creative vision and turn it into an automated, scalable revenue stream – without needing a developer on speed dial.

In Today’s Episode We Discuss:

Introduction to Vibe Coding
Lovable Platform Deep Dive
Real-World Success Stories
Custom GPTs vs. Standalone Apps
Monetization and Business Models
Practical Applications for Course Creators
Future Vision for Personalized Tools

Resources Mentioned:

Learn more about Jordan Gill at Systems Saved Me® and listen to the Systems Saved Me® podcast.

Follow Jordan on Instagram, Threads & LinkedIn.

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Lovable: No-Code AI for Creators
Build and sell your own AI-powered tools with Lovable, no code or dev team required.
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

88: Jillian Leslie on Ditching the Tech Headaches and Selling Digital Products with Ease May 29, 2025

Welcome back to the Empowered Business Podcast! I am so excited to share today’s conversation with you. I sat down with Jillian Leslie, who is the founder of MiloTree and host of the Blogger Genius Podcast, and let me tell you—this episode is a goldmine if you’re curious about how AI is completely transforming the way we create and sell digital products.

Jillian has been in the online business world for years, and her insights into digital product trends and how technology is making entrepreneurship more accessible are absolutely incredible. We dive deep into how MiloTree is helping creators like you launch digital products using simple, AI-powered tools—even if you’re not tech-savvy at all.

In our conversation, I pick Jillian’s brain about what types of products are actually selling right now, why building your email list is still absolutely crucial, and how you can use AI to test ideas and really understand what your audience wants. We also get into some real talk about the future of info products now that we have tools like ChatGPT, and why your personal brand and authenticity matter more than ever.

What I love most about this conversation is how practical it is. Whether you’re already running a digital product business or you’re just getting started, Jillian and I break down why it’s so important to move fast, embrace experimentation, and lean into what makes you unique in this rapidly-changing landscape.

I can’t wait for you to hear this—let’s jump into my conversation with Jillian Leslie!

In Today’s Episode We Discuss:

Jillian’s Journey from Catch My Party to MiloTree
Simple Technology Solutions for Digital Products
The Digital Product Ascension Strategy
Six Purchasing Triggers for Must-Have Products
How AI is Changing Digital Products
Email Lists as Your Most Valuable Asset
Finding Your “Gold Specs” in Customer Feedback
Authenticity as Your Competitive Advantage
Moving from Perfectionism to Action
Recurring Revenue and Upsell Strategies

Resources Mentioned:

Learn more about Milotree.

Follow Jillian on Facebook, Youtube, & Instagram.

Grab Jillian’s resource: Unlock 10 Must-Have Digital Product Ideas for Uncertain Times!

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

87: How Julie Chenell Uses AI as Her Second Brain (And You Should Too) May 22, 2025

I’m so excited to bring you today’s episode because we’re diving into one of the most important conversations happening in the digital business world right now—how to actually use AI to grow your business without losing your voice or your sanity.

I sat down with my good friend and digital marketing powerhouse Julie Chenell, who you probably know as the co-founder of Funnel Gorgeous and Digital Insiders. Julie is the real deal—she’s built multimillion-dollar businesses, isn’t afraid to speak the truth, and she’s using AI in ways that are seriously game-changing.

In this episode, we talk about everything from building a “second brain” to handle your ideas and content, to streamlining customer support, to how AI can actually support your expertise instead of replacing it. No hype. No fear-mongering. Just real talk about how you can use AI to make smarter decisions, get more done, and scale your digital product business on your terms.

Let’s cut through the noise and get into what’s really working. Trust me—you don’t want to miss this one.

In Today’s Episode We Discuss:

Julie’s entrepreneurial journey: Julie shares how she evolved from a mom blogger to building a multimillion-dollar business, including her successful pivot from ClickFunnels to High Level.

AI integration in business: We discuss how Julie is incorporating AI throughout Funnel Gorgeous, from customer support to education and even creating an AI employee with a dedicated phone number.

Using AI as your “second brain”: Julie explains her paradigm-shifting approach to using ChatGPT not just as a tool but as an extension of your thinking process by organizing and feeding it information consistently.

The value of human expertise with AI: We explore how AI enhances rather than replaces expertise, making experts more valuable by giving them better recall and data access.

Analysis of marketing performance: Julie shares how she uses AI to analyze webinar chat logs and performance data to improve future marketing efforts.

AI privacy concerns: We discuss common concerns about sharing intellectual property with AI and why many of these fears may be overblown for most business owners.

AI’s impact on content creation: We talk about how AI is becoming a mediator between content creators and consumers, and what this means for the future of digital products.

Custom GPTs vs. chat folders: Julie provides clarity on when to use custom GPTs versus simply using chat folders for personal use.

Resources Mentioned:

Learn more about Julie at JulieChenell.com.

Listen in on Julie's podcast -

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

86: What Happens When a Blog Grows Up: The Redefining Mom® Relaunch May 15, 2025

Today, I'm sharing an exciting and deeply personal update - the relaunch of my OG Redefining Mom® brand—a project five years in the making. I'm walking you through my journey from launching Redefining Mom® as a mission-driven blog for working mothers, to letting it rest while building out the Empowered Business® brand. And now, bringing it back with renewed purpose and practical new content.

You'll hear all about the 40 and Fearless Bundle, a collaboration with over 35 digital creators designed to celebrate my 40th birthday and provide real support for moms in every stage of life—from identity shifts and relationships, to finances, maternity, postpartum, productivity, and innovative AI hacks. You'll also be privy to a transparent look behind the scenes, detailing my process for rebuilding the brand, developing new email funnels, refining branding, and building out community-driven strategies.

This episode is not only an inspirational story of brand reinvention, but also a masterclass in how to revive a passion project with bold strategy, authenticity, and a focus on both meaningful impact and business scalability. If you’re looking for a little nudge to help you dust off your own long-shelved ideas, this episode is for you.

In Today’s Episode We Discuss:

Redefining Mom Brand® Relaunch
40 & Fearless Bundle
Six Content Pillars of Redefining Mom®
Brand Reinvention Strategy
Behind-the-Scenes Documentation
Tech Stack and Implementation
Product Launch Strategy
Future Plans for Redefining Mom®

Resources Mentioned:

Grab the 40 & Fearless Bundle before it disappears at midnight on Friday 5/16!

Check out the brand new Redefining Mom® AI Mom Hacks workshop series.

Follow along behind the scenes with my Redefining Mom® brand relaunch with the Comeback Case Study.

Browse the Redefining Mom® Shop to see all of our digital product offerings.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

85: The Empowered Business Lab® Got a Makeover—and AI Is the Star May 01, 2025

Welcome to a transformative episode of the Empowered Business Podcast! In this episode, I pull back the curtain on the massive changes happening inside the Empowered Business Lab, highlighting how AI is shaking up the world of digital product creation and sales. I get real about my initial skepticism of AI and share the game-changing discoveries I've made once I started to embraced these powerful tools.

From slashing product development time—from months to mere hours—to mastering pricing strategies and optimizing sales funnels, I spills the secrets to building a sustainable, scalable, and profitable digital product business. Whether you’re just starting out or looking to future-proof your online shop, this episode is packed with actionable insights on using AI the smart way—without sacrificing your unique expertise.

If you’re ready to work smarter, not harder, and turn your expertise into a thriving digital product business, this is one episode you won’t want to miss!

In Today’s Episode We Discuss:

Backstory and evolution of Empowered Business Lab®
The changing digital landscape (2023 and Beyond)
My initial skepticism and discovery with AI
Empowered Business Lab AI®: A complete overhaul
The limitations of AI in digital product creation
Packaging and pricing digital products with AI
Creating high-converting sales pages with AI
Leveraging data and AI for funnel optimization
Description of Empowered Business Lab AI®

Resources Mentioned:

Grab our BRAND NEW product - The Teach Your AI To Think Like You Guide.

Learn more about and enroll in the Empowered Business Lab AI® program.

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

84: What Keeping Your Facebook Ads Running 24/7 Does for Your Business with Zach Spuckler Apr 24, 2025

In this episode, I sit down with Zach Spuckler—the powerhouse behind Heart, Soul, and Hustle and the Not Your Average Online Marketing Podcast—for a deep dive into all things Facebook and Instagram ads. I share my personal journey of overcoming a business downturn after turning off my paid ads, and how Zach’s strategies helped me reignite my lead generation engine and get back on track. Together, we break down the essential frameworks for running successful list-building ads, the compounding benefits of consistent lead generation, and practical tips for optimizing your ad spend—whether you’re just getting started or aiming to scale big.

Zach also shares his experience growing from a vegan food blog to a leading digital marketing agency, and offers insight into the ever-evolving world of digital advertising, including why ad testing, audience selection, and creative experimentation matter more than ever. Plus, you’ll get a sneak peek into Zach’s upcoming Facebook and Instagram Ads for List Building Bootcamp—an action-oriented challenge designed to help online entrepreneurs get real results from their ad efforts.

If you’re tired of hustling for organic growth, confused by changing ad strategies, or looking for practical advice to make your digital products business more profitable, this episode is packed with unfiltered insights you won’t want to miss!

In Today's Episode, We Discuss:

The Role of Social Media in Business Growth
The Importance of Paid Ads for Lead Generation and Business Stability
Zach’s Quarterly Ad Strategy Framework
Practical Examples and Adjustments in Ad Strategy
Budgeting and Calculating Ad Spend
Tracking Ad Performance and the Limits of Attribution Tools
The Mechanics of Running Facebook and Instagram Ads
Creative and Copywriting for Ads (Incorporating AI)
Creative Design: Types of Ad Images and Videos That Work

Resources Mentioned:

Find Zach Spuckler on Instagram. or at his website, Heart, Soul & Hustle.

Listen to Zach’s podcast, Not Your Average Online Marketing Podcast for outside the box tips for online marketers.

Check out Zach’s next Facebook Ads Challenge, which will run from April 28th to May 2nd (affiliate link).

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

83: Turn Business Expenses Into Dream Trips: Credit Card Points 101 for Entrepreneurs with Megan Lanford Apr 17, 2025

In this episode I’m exploring the world of travel hacking with my guest Megan Lanford. Megan is a travel points coach and the host of the Points to Paradise Podcast, where she teaches listeners how to use credit card points to travel without breaking the bank.Megan shares her wisdom on how you can leverage both personal and business spending to take amazing trips for free or at a fraction of the cost.

Whether you’re a beginner curious about where to start or someone looking to advance your travel points game, Megan provides invaluable insights into maximizing your credit card benefits, understanding the ins and outs of transfer partners, and much more. Tune in to discover how you can turn your business and personal expenses into the vacation of your dreams!

In Today’s Episode We Discuss:

Basics of Travel Points

Travel points and credit card benefits reward your everyday spending. Personal and Business cards offer different advantages for various users. Starting with the right card, like Chase Sapphire Preferred, is essential for beginners.

Best Practices for Earning Points

Those with less credit history should build their points portfolio gradually. Signup bonuses offer the quickest way to accumulate substantial points. Combining personal and business spending optimizes point earning potential.

Advanced Strategies for Maximizing Points

Using multiple cards from issuers like Chase and Capital One benefits experienced collectors. Careful organization helps track fees and benefits across multiple cards. Advanced users can implement strategies to maximize point conversions between programs.

Managing Credit Impact and Rules

Credit card applications affect your credit score but can be managed with planning. The Chase 5/24 Rule limits approvals for those with five or more new cards in 24 months. Know which business cards report to personal credit bureaus and which don't.

Integrating Travel into Business Strategy

Points can reduce business travel costs significantly. Evaluate benefits of personal versus business spending to maximize returns on both types of expenditures.

Resources Mentioned:

Find Megan Lanford on Instagram at Points to Paradise.

Listen to Megan’s podcast, Points to Paradise, for more travel and credit card tips.

Check out Megan’s course, Travel Points Academy.

Download the free Travel Freely app which helps you manage and track you

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

82: YES, AI Helped Me Create a Digital Product. NO, It Didn't Do It For Me Apr 10, 2025

In today’s episode, we’re diving into the incredible ways AI is revolutionizing the launch of new digital products. We’ll explore the power of ChatGPT in streamlining your product creation process and the importance of adding your unique personal touch to what AI generates.

I’ll walk you through my personal journey in developing the Empowered Divorce Planner using AI, highlighting how it transformed a once time-consuming process into a streamlined, efficient operation. From reverse engineering market research to harnessing the power of AI for refining your ideas, this episode is packed with actionable insights to help you build a thriving digital product business.

In Today’s Episode We Discuss:

The Role of AI in Launching Digital Products

AI has significantly simplified the process of launching digital products in today’s market, but infusing a personal touch is still essential. Drawing from personal experience and insights creates a more meaningful connection with your audience and enhances the value of your digital offerings.

Market Insights and Strategy

TikTok has emerged as a powerful platform for organic growth in the digital product space. I suggest using a personalized approach and strategy when using TikTok to promote her offerings. Generic marketing advice often falls short on platforms like TikTok, where authenticity and unique content tend to perform much better.

Critical Thought and AI Usage

When working with AI tools, it’s necessary to apply critical thought throughout the development process. The principle of “Junk in, Junk out” holds true.

Reverse Engineering in Product Development

Reverse engineering using search engines helps identify existing gaps in the market and opportunities for new products. AI can enhance the brainstorming process and assist in refining product concepts through iterative feedback.

Case Study: Empowered Divorce Planner

The creation of the Empowered Divorce Planner was motivated by personal experiences and a desire to help others facing similar challenges. AI assisted significantly in developing and structuring the planner, helping me to organize complex information in an accessible format. My personal experience played a crucial role in the product development, providing insights that AI alone could not generate.

Finalizing a Digital Product with AI

AI tools are invaluable when fleshing out and refining the details of a digital product. However, maintaining a balance between AI assistance and critical human input is vital for the final product to be authentic and valuable for users. The Custody Clarity Planner represents the successful outcome of this balanced approach.

Resources Mentioned:

Get The Ultimate Lazy Genius Hack for Digital Products – our free guide with AI-powered prompts to help with digital product creation.

Check out the latest product we partnered with our AI to create -

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

81: The 5 Most Unexpected Ways I Use ChatGPT to Sell Digital Products Apr 03, 2025

We’re diving deep into some unexpected ways you can use ChatGPT to boost your digital product sales and efficiency. If you’ve been scratching the surface with AI by just using it for Instagram captions, you’re in for a treat. Monica Froese shares five innovative strategies to leverage ChatGPT, transforming it into more than just a tool—it’s your strategy assistant.

We’ll explore how to train ChatGPT to truly capture your brand voice, engage with customer objections intelligently, create compelling bundles, and even develop personalized upsells. Plus, Monica introduces practical prompts that can enhance your digital products and make your messages irresistible. Whether you’re a seasoned creator or just starting out, these insights will help you work smarter and generate more revenue.

So tune in to learn how ChatGPT can help you strategize like the CEO you are. And don’t miss out on the free guide “The Ultimate Lazy Genius Hack for Digital Products,” loaded with AI prompts to refine and enhance your offerings effortlessly.

In Today’s Episode We Discuss these unexpected ways to use ChatGPT for business growth:

1) Objection Crusher Matrix
ChatGPT can help you develop effective strategies to handle common customer objections, significantly improving your ability to close sales. We shared an example prompt that guides the AI in creating powerful objection rebuttals tailored to your specific products or services.

2) Pre-selling to AI
Testing product ideas with ChatGPT serves as an innovative form of focus group analysis before launch. This approach provides valuable insights into potential market reactions before investing significant resources in product creation.

3) Competition Analysis
ChatGPT can thoroughly analyze competitor strategies to reveal market opportunities and positioning advantages. By leveraging AI-generated insights about your competition, you can develop distinctive approaches that help your business stand out in crowded markets.

4) Dynamic Bundling
AI assistance enables the creation of compelling product bundles that significantly increase average order values and overall sales. ChatGPT excels at developing cohesive storytelling elements that make your bundles more appealing and logical to potential customers.

5) Creating High-Converting Upsell Offers
ChatGPT can help design strategic upsell offers based on customers’ previous purchasing behaviors and preferences. The AI provides specific guidance for crafting effective upsell pitches that feel personalized and valuable rather than merely transactional.

Resources Mentioned:

Learn how to sell your next digital offer before you even create it – Check out our Painless Preselling course!

Get The Ultimate Lazy Genius Hack for Digital Products - our free guide with AI-powered prompts to help with digital product creation.

Grab our BRAND NEW product - The Teach Your AI To Think Like You Guide.

The best place to hangout with us every day to be on top of online business trends and AI is the Empowered Business Society®

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

80: Turn ChatGPT Into Your Marketing Sidekick (for Just $20/Month) with Hayley Rissler Mar 27, 2025

If you’re not leveraging AI, you’re working harder than you need to – I’m here to tell you there is a better way!

Together with my right-hand business partner Hayley Rissler, we will explore the incredible potential of AI tools, like ChatGPT, in streamlining and revolutionizing digital content creation. Throughout the episode, we’ll share insights on how we’ve integrated AI into our businesses, making it an indispensable “second employee” for just $20 a month.

We’re revealing our personal strategies for training AI to capture our unique voices and streamline workflows. Plus, learn how Hayley has tapped into AI’s potential not only in business but in her personal life as well.

Whether you’re new to AI or looking to refine your approach, this episode is packed with tips to help you navigate the AI landscape and harness its power for sustainable business growth. Join us as we ditch the fluff, leverage AI to work smarter, and turn your expertise into a thriving digital product empire.

In Today’s Episode We Discuss:

Use of AI in Business Operations

Hayley and I have discovered the incredible potential of AI tools like ChatGPT for writing and brainstorming. Through experimentation, we’ve learned how to train AI to understand my personal and brand voice, comparing different platforms like ChatGPT and Castmagic to find the most effective solutions.

Practical Implementation of AI

We’ve also developed strategic approaches to inputting data that maximize AI efficiency. We’ve found that using transcripts can significantly improve the quality of AI suggestions, making our workflow smoother and more intelligent.

Brand Differentiation and AI Training

Maintaining a unique brand voice is crucial, and Hayley and I have developed techniques to ensure AI-generated content stays true to my brand’s identity. By carefully inputting our brand history, we can create more authentic and personalized AI interactions.

AI as a Supportive Tool in Everyday Life

AI has become an incredible companion in both our personal and professional lives. We’ve used it for creative parenting solutions and explored its potential for meal planning and dietary management. Gone are the days of traditional Google searches – now, we rely on AI-driven inquiries for more efficient and personalized information.

Development and Use of AI Tools and Resources
We’re excited to be developing a guide to help others train AI to think in their unique voice. Through our Empowered Business Lab, we’re planning workshops and updates to help people harness the full potential of artificial intelligence in their daily lives.

Resources Mentioned:

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

79: AI Unleashed: How to Turn One Digital Product into Multiple Revenue Streams Mar 20, 2025

Today, we're diving into the transformative power of AI for revolutionizing your digital product strategy.

We're uncovering how AI can elevate the repurposing of your content, turning one digital product into multiple revenue streams. We’ll explore real-world success stories, like how Taylor Swift and Disney have masterfully repurposed content, and delve into examples from my own business on using AI to enhance and reinvent products. Plus, we'll give you a sneak peek into my upcoming live session at the AI Unleashed for Business Summit, where I'll reveal groundbreaking ways AI can optimize your content strategy.

Whether you're a digital product veteran or just getting started, this episode is packed with insights to help you leverage AI for smarter, not harder, business growth.

In Today’s Episode We Discuss:

AI in Business

AI has become ubiquitous in today's business landscape, creating a clear divide between those who are embracing its potential and those who continue to ignore it. I recently participated in the AI Unleashed for Business Summit to share my experiences with integrating AI into business operations.

Overview of AI Unleashed for Business Summit

The AI Unleashed for Business Summit will take place on March 25 2025 as a live session featuring more than 30 experts in the field. The Summit focuses on delivering real strategies for implementing AI in various business contexts and offers free access to all sessions and related materials.

My Summit Session

My session at the Summit covers the history of my business journey and how it evolved to include digital product offerings. I'll discuss the development of the Empowered Business Lab® and my digital product shop, along with the creation of the Digital Shop Experience™ platform.

Content Repurposing Strategies

Content repurposing strategies have historical precedents, as demonstrated by successful examples like Taylor Swift and Disney. Before AI tools became available, businesses utilized techniques such as bundling, unbundling, and repurposing live events to maximize their content value.

Audience Engagement and Questions

I regularly engage with my audience by answering their most frequent questions through quick tip videos. These videos showcase examples of product creation and content repurposing methods that were effective even before AI tools became widely available.

Enhancements with AI

AI has enabled significant enhancements to existing content, as illustrated by my work with the Family Budget Spreadsheet. AI assistance has been invaluable in identifying adjacent audiences and creating tailored products to meet their specifi

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

78: 12 Biggest Lessons from a Decade in Online Business Mar 13, 2025

Today, we're diving into the pivotal lessons I've learned over my twelve-year journey in online business. From launching Redefining Mom® as a response to my personal challenges with maternity leave to creating a multimillion-dollar digital empire, I've navigated the rapid shifts of the online world.

In this episode, I'll unpack the 12 biggest lessons that have shaped my business journey, showing you how to adapt, thrive, and sustain long-term success. We'll explore everything from the importance of selling and lead generation to embracing AI and the power of networking.

Whether you're a seasoned entrepreneur or just starting, this episode is packed with insights to transform your digital product business.

Resources mentioned in today's episode:

Visit the Redefining Mom® Website

Visit the Redefining Mom® Shop

Learn my favorite AI hacks for mom life with our AI Mom Hacks workshop over at Redefining Mom®.

Check out our OG digital product - the Family Budget Spreadsheet over at Redefining Mom®.

Learn how to harness the power of AI to create and sell digital products with our first signature course, Empowered Business Lab® AI.

Learn how to set up an ecommerce store to sell your collection of digital products via our second signature course, the Digital Shop Experience™

The best place to hangout with us every day to be on top of online business trends and AI is the Empowered Business Society®.

For complete show notes and the transcript for today's episode head on over to:

https://monicafroese.com/78

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

77: Revolutionize Your Digital Products with AI Insights from Gemma Bonham-Carter Mar 06, 2025

In today's episode of the Empowered Business Podcast, we're diving into the transformative world of AI with one of the top innovators in online course creation, Gemma Bonham-Carter.

Gemma Bonham-Carter is a trusted voice for ambitious entrepreneurs who want to build lifestyle-first online course businesses that provide flexibility to lead a more balanced life.

Gemma founded her online education company in 2017 and has since grown it to a sustainable 7-figure business. Renowned for her expertise in online courses, email marketing, and now AI, Gemma has guided over 15,000 students through her programs and is the host of popular podcast, The Course Creator Show, and founder of the popular AI Unlocked summit.

Her insights have been featured in Entrepreneur, Inc, Fast Company, and in over 40 podcasts.

Join me as I chat with Gemma about her incredible journey from a DIY blogger to running a 7-figure online course business.

Gemma shares her insights into integrating AI into digital products and courses, making them not just informative but also actionable and engaging.

From building custom AI tools to enhance course experiences to leveraging AI for efficient backend operations, Gemma's groundbreaking strategies are set to revolutionize the way you think about digital product businesses.

Whether you're a seasoned course creator or new to digital entrepreneurship, this episode is packed with invaluable tips to help you stay ahead of the curve in the AI era. So, tune in and discover how to turn your expertise into a thriving digital empire with the power of AI.

Resources mentioned in today's episode:

Go to Gemma's Website

Get Gemma's Brand Book

Follow Gemma on Instagram

Learn my favorite AI hacks for mom life with our AI Mom Hacks workshop over at Redefining Mom®

If you are ready to dive into the world of digital products and AI, the best place to start is with our Start Your AI Engines challenge.

The best place to hangout with us every day to be on top of online business trends and AI is the Empowered Business Society®.

For complete show notes and the transcript for today's episode head on over to:

https://monicafroese.com/77

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

76: The Next Chapter: AI Integration, Course Updates, and Redefining Mom's Return Feb 21, 2025

Welcome back to the Empowered Business Podcast with your host, Monica Froese.

After a hiatus, we're thrilled to announce our return with new episodes every Thursday, starting March 6, 2025.

In this catch-up episode, Monica shares exciting updates about the Empowered Business offerings, including the revamped Empowered Business Lab® AI, designed to integrate artificial intelligence into your digital product journey.

Monica also introduces the Empowered Business Society®, now available in two affordable tiers, offering an avenue for connection, learning, and implementing AI strategies.

Additionally, Monica discusses the relaunch of the Redefining Mom® brand, aimed at modernizing her original platform to help mothers navigate life's challenges with AI insights.

Stay tuned for more details on our upcoming workshops and toolkits, all geared to streamline your business and life with the power of AI.

Join us as we embark on this new chapter, empowering entrepreneurs to achieve greater success. Be sure to like, subscribe, and leave us a review to support our relaunch.

We can't wait to connect with you every Thursday, starting March 6!

In today's episode we discuss:

Podcast Relaunch Announcement: Return date is March 6, 2025. New episodes every Thursday.

Current and Upcoming Offerings:

Empowered Business Lab® AI - our signature course on how to create, launch, and sell digital products with the help of AI.

Digital Shop Experience™ - our signature course on how to create an e-commerce storefront for your digital products that creates a cohesive buying experience.

Empowered Business Society® - we have relaunched our digital product membership with two pricing tiers and added a ton of extra support! You can get started for as little as $9.

Empowered Shop® - we will be theming each month for 2025 with two new product releases, a toolkit, and a Quick Win Workshop. Each resource will have an AI component. Our first product is our AI-Enhanced Goal Planning Workshop taking place on March 20, 2025!

Redefining Mom® Brand Relaunch Behind the Scenes - go behind the scenes of the relaunch of the Redefining Mom brand. You will get access to a live Google Doc where all of the important decisions are being documented like content strategy, email marketing, financials, social plans, and more. You will also get access to a private podcast feed where I share all of my insights on what is going on with the rebrand and how I am making strategic decisions.

Redefining Mom® Shop - is finally up and running! Our first new product is a 4-part workshop series of

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

75: How to Turn a $9 Click Into a $4,000 Weekend with a Digital Shop Oct 17, 2024

The key to making money in your digital shop has nothing to do with the price of individual products!

In the third episode of this series for course creators, I’m sharing another presentation from the Striking Gold For Course Creators Summit, which is happening at the end of this month.

I’m teaching you four strategies to increase the average order value in your digital shop, including how I brought in $4,000 in one weekend by promoting a $9 product!

Topics covered in this episode include:

How we made $4,000 by promoting a $9 product
Three things to include in your offer when promoting shop products
Pricing strategy for your shop vs. your course

By the end of this episode, you will know why focusing more on average order value is the key to success in your digital product shop!

Resources Mentioned:

Register now for the Striking Gold for Course Creators Summit https://strikinggoldsummit.com/

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/75

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

74: Repurposing Course Content: Increase Your Sales and Create Hot Leads for Your Course Oct 10, 2024

If you are a course creator, I guarantee you are sitting on a gold mine!

In part two of my new series for content creators, I’m giving you a sneak peek of the first session I recorded for the Striking Gold For Course Creators Summit.

I’m sharing how you can repurpose all kinds of existing course content into shop listings that will increase your sales and create leads for your course.

Topics covered in this episode include:

Why you need to meet customers where they’re at
Real examples of how I’ve repurposed course content into shop listings
Four ways you can use a digital shop to upsell into your course

I hope you come away from this episode with tons of ideas for lower-priced digital products you can add to your shop!

Resources Mentioned:

Register now for the Striking Gold for Course Creators Summit https://strikinggoldsummit.com/

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/74

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

73: Why My Business Switched From a Launch Model to a Shop Model Oct 03, 2024

Are you leaving money on the table?

I was, and it took me going through one of the hardest times of my life to realize how to shift my business to get way more profit than before…and I’m going to share that with you!

After a nine-month hiatus, I am happy to be back with a brand new series, especially for content creators! We’ll be talking all about how you can leverage what you've already created to make more money and impact more people.

To introduce this new series, I’m sharing what I’ve learned over the last 12 months about running our digital product shop and how it’s completely transformed my business.

Topics covered in this episode include:

A brief update on where I’ve been
Where the concept for our digital shop came from
Why you don’t need to keep creating new sales pages
What happened when we focused on the shop over launches
How you can still serve those not ready for a membership
How your shop can act as a sales funnel

If you're a course creator, if you run a digital membership, or if you have a high-ticket program, this series is going to be for you! Tune in to learn why you don’t have to keep making more content in order to make more money.

Resources Mentioned:

Register now for the Striking Gold for Course Creators Summit https://strikinggoldsummit.com/

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/73

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

72: 5 Powerful Lead Generation Strategies for Your Digital Product Shop Jan 25, 2024

Let’s talk about one of the most important things when it comes to running a business…

Lead generation.

Getting new people into your business is the biggest thorn in any business owner's side, but it is essential. I’m sharing the five powerful ways to drive new customers to your digital product shop so you can grow and scale your shop this year.

Topics covered in this episode include:

Why you can’t only rely on your warm audience
What you need to know about paid advertising
Why we need to be doing SEO around the clock
How you can leverage your email list for lead generation
Why we need to leverage our sales funnels to bring in new customers
How you can use affiliate marketing to grow your digital product shop

Lead generation is so important if you want your shop to continue to grow. Tune in to hear these top strategies to make it happen!

Resources Mentioned:

Register now for the Digital Shop Accelerator https://digitalshopexperience.com/training.

Visit Nina Gibson’s website: https://ninagibson.co/

Visit Erin Alexander’s website: https://productpowerhouse.co/

Listen to episode 66 to learn why you need sales funnels and shops: https://monicafroese.com/podcast/the-power-duo-sales-funnels-vs-shops-and-why-you-really-need-both/

Visit the Empowered Shop: https://empoweredshop.com

I would love to connect on Facebook or Instagram!

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

71: 3 Ways That Having a Digital Product Shop Can Change Your Life and Business Jan 18, 2024

It’s been a hot minute since I’ve shared a new podcast episode. But I’m back and in this episode, I’m sharing the lessons I've learned from running a multiple six-figure digital product shop and teaching hundreds of people how to recreate my success in our program, the Digital Shop Experience.

My digital shop truly changed everything about my business and I want you to be able to leverage the lessons that I have learned in your own business this year.

Topics covered in this episode include:

How my most challenging year became my highest-grossing year yet
Why repurposing my content gave my business the stability it needed
The ease that digital shops can bring to your business
The game-changing automations I use in my digital shop
How the buyer experience changes with a digital shop
Why my products are so much easier to sell now

This episode is full of very valuable lessons and insights into how a digital product shop can change your life and business. Tune in now!

Resources Mentioned:

Visit the Empowered Shop: https://empoweredshop.com

Listen to episode 57 to hear what we’ve been up to: www.monicafroese.com/57

Listen to episode 58 and learn the 5 mistakes to avoid with your digital product shop: www.monicafroese.com/58

Listen to episode 61 to learn how to repurpose your content for your shop: www.monicafroese.com/61

Listen to episode 68 to hear shop owner Anna Joy Lowell’s success story: www.monicafroese.com/68

Sign up now for the Digital Shop Accelerator: https://digitalshopexperience.com/training

I would love to connect on

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

70: Make Your Marketing Easier with AI with Menekşe Stewart Jul 27, 2023

Let’s talk about the biggest trend and buzzword in the online business world right now- AI, also known as ChatGPT.

In this episode of The Empowered Business Podcast, I sat down with Menekşe Stewart who built her own AI app to help make your marketing easier. She is seriously one of the smartest people I've ever met, and we had a fantastic conversation all about AI and its impact on both us as humans and our businesses.

I think you're really going to enjoy this conversation!

Topics covered in this episode include:

How Menekse got started using AI in business
Why we can’t really ignore AI anymore
How ChatGPT has impacted the job market and the general public
Why AI could never replace humans and it’s not as scary as people are making it seem
How entrepreneurs are positioned to use our voices for future good with AI
The AI app Menekşe built for small business owners
The incredible things that this app can do for your business
How context shifts the results you can get from AI
The importance of understanding data privacy when using AI
How and why Menekşe is pricing this app the way that she is

AI goes so much deeper than most people think. Make sure to tune in to learn all about how you can use it to your advantage!

Resources Mentioned:

Get access to the Marketing Magic app: Monicafroese.com/magic

Visit Menekşe's website: https://marketingwithmenekse.com

Follow Menekşe on Facebook: https://facebook.com/

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

69: The Power of Low-Ticket, High-Value Offers with Elizabeth Goddard Jun 29, 2023

Wondering how you can make high-value, low-ticket offers work for your business?

In this episode of The Empowered Business Podcast, I sat down with Elizabeth (Lizzy) Goddard to talk about her super unique approach to business using low ticket offers. Lizzy breaks all of the traditional marketing rules and has found so much success doing so. I’m so excited to share this conversation with you today!

Topics covered in this episode include:

How Lizzy found her voice in her online business
Why you don’t have to have a signature offer to have a successful business
How to pull people into the ecosystem of your business
How Lizzy approaches pricing her products
Different types of low-ticket offers that can be done in interesting ways
What Low Ticket Live is and why you definitely want to be there
The power of having trust and confidence in yourself when it comes to your business

You’re going to love Lizzy and her out-of-the-box approach to pricing and marketing. Make sure to tune in to learn more!

Resources Mentioned:

Sign up for Low Ticket Live: www.lowticketlive.com/monica

Visit Lizzy’s website: www.elizabethgoddard.co.uk/pod

Follow Lizzy on Instagram: https://www.instagram.com/elizabethgoddard_uk

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/69

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

68: From Blogging for Free to Profitable Digital Shop Owner: Anna Joy Lowell’s Business Journey Jun 08, 2023

Wondering what’s possible if you decide to start a digital shop?

In this episode of The Empowered Business Podcast, I sat down with one of my Digital Shop Experience students, Anna Joy Lowell, to talk about her experience in the program and how her digital shop has grown since implementing everything she learned in the program.

Topics covered in this episode include:

Anna’s journey with her blog and products
The problem with the blogging business model
Why Anna decided to start a digital shop
How The Digital Shop Experience helped her improve her store
The income Anna’s shop generates now after implementing what she learned in the program
How you can leverage your email list with your digital shop
What happened when Anna let go of the fear and started selling every week
The impact you can make by creating a digital shop

Anna’s story is so inspirational! Make sure to tune in to learn more about how her digital shop transformed her business and income.

Resources Mentioned:

Visit Anna’s website: https://kidsbibleteacher.com/

Visit Anna’s shop: https://kids-bible-teacher.com/

Listen to episode 62 about the best Shopify apps: www.monicafroese.com/62

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/68

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

67: Impact of Email Marketing on Digital Product Shops: Reviewing Numbers from 55 Weeks of Flash Sales Jun 01, 2023

Let’s nerd out over numbers!

If numbers aren’t your thing, stick with me, because taking a lot of data and turning it into actionable steps is kind of my superpower! In this episode of Empowered Business, I am sharing the impact of our email marketing on our digital product shop by reviewing the data from 55 weeks of sales.

Topics covered in this episode include:

How my digital shop performed during these 55 weeks and how much came from email marketing
The data that I got from these sales and the lessons I learned from it
How we plan to increase our clickthrough rate
The type of campaign that performed the worst, and what we learned about it
Why our new product launches performed the best
The main lessons I learned from these sales and how I plan to move forward
Why we plan to use segmentation on our list more moving forward

Data can tell you so much and make a huge impact on the success of your business. There is so much you can learn from this episode and apply to your own shop! Make sure to tune in!

Resources Mentioned:

Visit The Empowered Shop: https://empoweredshop.com

Listen to episode 57: www.monicafroese.com/57

Check out the Digital Shop Accelerator: https://digitalshopexperience.com/training

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/67

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

66: The Power Duo: Sales Funnels Vs. Shops (And Why You Really Need Both!) May 25, 2023

What is the difference between a sales funnel and a digital product shop?

In this episode of The Empowered Business Podcast, I’m diving into the difference between these two and why your business really needs both. I’m also sharing the four problems you might be facing in your business and why a digital product shop may be the solution you need.

Topics covered in this episode include:

The difference between a shop and a sales funnel
How having a digital shop simplifies the shopping experience for your customers
The four biggest problems that led me to start a digital product shop
How a digital shop can lead to more sales of your bigger program
Why you need to stop offering things for free and create a digital shop instead
Whether you should put your shop in your funnel or not

Using funnels and my digital product shop in my business has been nothing short of magic, so make sure to tune in to learn more about it!

Resources Mentioned:

Check out the Digital Shop Accelerator: https://digitalshopexperience.com/training

Listen to Episode 61: www.monicafroese.com/66

Visit the Empowered Shop™: https://empoweredshop.com

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/66

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

65: The Digital Product Shop Showdown: Etsy vs. Shopify May 18, 2023

Should you be using Shopify or Etsy to sell your digital products?

This is a hot topic these days and in this episode of The Empowered Business Podcast, I’m sharing my thoughts on this matter in a four-part series all about selling digital products. You’ll learn the five key points to consider before you make your decision between Etsy or Shopify for your digital product shop.

Topics covered in this episode include:

The core difference between Shopify and Etsy
Customer data and why you need to own it
The Etsy terms and conditions you need to know
How you can market your brand on Shopify vs. Etsy
The power of controlling the buyer journey
Why controlling your customer data and money is crucial to running a business
The pros to using Etsy for digital products and who should consider it

Choosing the right platform to sell your digital products is a big deal, and you need to fully understand them both beforehand. Tune in to learn how to choose the best platform for you.

Resources Mentioned:

Register for the Digital Shop Accelerator: https://digitalshopexperience.com/training/

Check out the Empowered Shop: https://empoweredshop.com/

Listen to episode 62 all about Shopify apps: https://monicafroese.com/podcast/5-shopify-apps-that-will-make-you-thousands-of-dollars/

Listen to episode 57 about what’s next for us: https://monicafroese.com/podcast/what-the-bleep-happened-breaking-down-where-weve-been-whats-next/

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/65

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

63: 4 Levers to Pull for Explosive Results in Your Digital Product Shop Mar 09, 2023

Let’s talk about my favorite topic- analyzing numbers! Even if you don’t like numbers, I think I’m going to change your mind with this episode.

In this episode of Empowered Business, I’m diving into why the numbers are such an important tool and 4 levers that you can pull for explosive results in your digital product shop. You’ll learn what these levers are and how they can significantly impact the amount of money you make in your shop.

Topics covered in this episode include:

What these four levers are
The numbers you need to be tracking in your shop
How to use these levers to boost your income
The shop calculator that I use to find out the fastest way to get to my goals

Tune in to learn more about how you can harness the power of these levers to increase your digital product shop income.

Resources Mentioned:

Check out the Data Export App for Shopify: https://dataexport.io/

Check out HotJar: https://monicafroese.com/hotjar

Join the Digital Shop Accelerator™: https://digitalshopexperience.com/training

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/63

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

62: 5 Shopify Apps That Will Make You Thousands of Dollars Mar 02, 2023

Are you ready to boost the bottom line in your digital product shop? This episode is for you! This is the second episode in our four-part series, all about creating profitable digital product shops.

In this episode of Empowered Business, I want to talk about the five Shopify apps that have added thousands of dollars to the bottom line of our business. Money that we might as well have lit on fire before implementing what I'm about to tell you today!

Topics covered in this episode include:

Apps for gamifying your shop
The best app for offering order bumps in your shop
An app that allows you to group products together
The app you need to gather social proof for your shop
The best affiliate marketing app for your shop

These apps have helped boost both our bottom line and our user experience, so I can’t recommend them enough. Tune in to learn what they are!

Resources Mentioned:

Join us for the Digital Shop Accelerator: https://digitalshopexperience.com/training/

Visit the Empowered Shop™: https://empoweredshop.co

Listen to episode 58: https://monicafroese.com/58

Check out Wheelio: https://apps.shopify.com/wheelio-first-interactive-exit-intent-pop-up

Check out Honeycomb: https://monicafroese.com/honeycomb

Check out Frequently Bought Together: https://apps.shopify.com/frequently-bought-together

Check out Judge.me: http://Judge.me

Check out GoAffPro: https://monicafroese.com/goaffpro

Learn more about HotJar: https://monicafroese.com/hotjar

I would love to connect on Facebook or

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

61: How To Repurpose Existing Content and Create A Profitable Digital Product Shop Feb 23, 2023

Are you wondering how you can leverage existing content into paid products for your shop?

In this episode of Empowered Business, I’m sharing how you can repurpose your hard work, free or paid content, into shop product listings that can make you money every single day. This is part one in a four-part series all about creating profitable digital product shops.

Digital product shops are the key to scaling your digital product business. The easiest way to get it started is to repurpose everything you already created and streamline the process of buying it for your customers by giving them one checkout cart and one call to action.

Smart business owners leverage all of the hard work they’ve already done before moving on to the next thing, and I want that for you.

So let’s break it down! I’m sharing the top five ways you can take existing content and turn it into scalable digital product assets. It’s all about doubling down on your existing efforts, and I’m showing you how.

Make sure to tune in to learn more!

Resources Mentioned:

Listen to episode 57: www.monicafroese.com/57

Learn more about The Empowered Business Lab: https://empoweredbusiness.co/lab

Check out the Digital Shop Accelerator™: https://digitalshopexperience.com/training

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/61

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

60: How a Digital Product Shop Can Help You Expand Your Business and Increase Your Impact with Jennifer Roskamp Dec 08, 2022

In this episode of the Empowered Business podcast, I’m sharing an interview with my dear friend, Jennifer Roskamp. I recently reached out to her and told her that I think her business would be great if she had a digital product shop. Jennifer is a quick action taker, so she did it and now she is here to share all of the amazing success she’s been having with it!

Jennifer Roskamp is a homeschooling mom of 9 and is passionate about helping women and moms put to rest the Instagram ideal of perfection and embrace stepping into reality…which is accepting that achieving perfection is an ideal that NO ONE can meet.

She is the founder and creator of The Intentional Mom where she also works as a money coach, everyday life guide, and a “learn from my mistakes” kind of mentor who isn’t afraid to say she’s not perfect.

Selling is serving, and adding a digital product shop makes it so much easier for you to solve the problems of your audience without sending them to several different landing pages. Jennifer did this for her audience, and now, she is seeing amazing results.

Tune in to learn more about Jennifer’s journey with starting a shop, the benefits of setting up a shop, when to use a landing page, and so much more.

Resources Mentioned:

Follow Jennifer on Instagram: instagram.com/theintentionalmomblog/

Visit The Intentional Mom shop: https://shop.theintentionalmom.com/

Check out the Quick Win Workshop: https://empoweredshop.co/products/quick-win-workshop-shopify

Register for the Digital Shop Experience https://empoweredbusiness.co/experience

I would love to connect on Facebo

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

59: 5 Tricks That Will Help You Explode Your Digital Product Shop to 6-Figures in 6 Months or Less Dec 01, 2022

Want to grow your digital product shop to 6-figures?

This is the third episode in our series where I share all about the big pivot I made in my business this year. In the first episode, I shared what led us to make a change. In the second episode of the series, I shared mistakes to avoid when launching your digital product shop.

In this episode of the Empowered Business podcast, I’m sharing 5 tips and tricks for exploding your digital produce shop to 6-figures in 6 months. These will be a mix of marketing (which I consider strategic) and operational (which I consider tactical tips) to help make your shop a huge success.

I learned a lot on this journey, so I’m pulling all of these tips from my own experience in creating and running a digital product shop. The tips I share in this episode are exactly what’s working for my digital product shop right now because I want you to be able to skip all of my mistakes and grow and scale your shop quickly.

Tune in to learn more about tips for templatizing, tracking data, marketing campaigns, perfecting your buyer's journey, increasing your average order value, and so much more!

Resources Mentioned:

Visit the Empowered Shop: https://empoweredshop.co/

Learn about the Digital Shop Experience: https://empoweredbusiness.co/experience/

Listen to episode 58: https://monicafroese.com/podcast/5-mistakes-to-avoid-when-you-have-a-digital-product-shop/

Listen to episode 57: https://monicafroese.com/podcast/what-the-bleep-happened-breaking-down-where-weve-been-whats-next/

I would love to connect on Facebook or Instagram!

Show notes ava

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

58: 5 Mistakes to Avoid When You Have a Digital Product Shop Nov 17, 2022

I’ve created and launched well over 100 digital products including spreadsheets, website templates, printables, courses, memberships, and more. You name it, we have probably sold it.

However, everything we launched resided on a sales page or a sales funnel. This meant that if people got to know me and wanted to buy more from me, it was harder for them to do because they had to go to multiple sales pages.

We soon found that the thing we were missing was a single call to action. One place to send people to, like a shop. Seems so simple, doesn’t it? Opening a shop gives you credibility. It provides a single place for your potential customers to see everything you have to offer.

But it wasn’t always easy, so in this episode of Empowered Business, I’m sharing the 5 mistakes we made with our digital product shop so that you can avoid them and fast-track success with your own shop.

Tune in to hear more about our tips for pricing, product descriptions, order bumps, collecting emails, and so much more.

Resources Mentioned:

Shop our Digital Products in the Empowered Shop™: https://empoweredshop.co

Join our Membership, Empowered Business Society™ :

https://empoweredbusiness.co/society

Check out our signature course on creating and launching digital products with a sales funnel, Empowered Business Lab™: https://empoweredbusiness.co/lab

Check out the Triple Dip Funnel® Course: https://empoweredshop.co/products/triple-dip-funnel-course

Listen to episode 57: www.monicafroese.com/57

I would love to connect on Facebook or Instagram

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

57: What the BLEEP Happened?! Breaking Down Where We’ve Been & What’s Next Nov 10, 2022

We’re back! It’s been nine months since my last episode, so I can’t believe that I can finally say welcome back to another episode of The Empowered Business Podcast.

I hope 2022 has been treating you well. To tell you a little more about how we are doing, I’m taking you back to the last episode, episode 56, where I told you that we are going on an indefinite hiatus. That happened back in January of this year, and at the time, I really didn’t know when I would be back.

This year, we made a big pivot, and this is going to be the backbone of the next few episodes. We doubled down on our online storefront, The Empowered Shop, and it was a game-changer.

We gave the shop a major overhaul and sent a short and sweet email to our list. This changed everything and it all clicked into place. We have an enormous amount of resources available to our customers and this was the best way to offer it all to them.

We now have a six-figure shop and needless to say, we have learned a ton about what to do and what not to do, so I can’t wait to share it with you all.

Tune in to learn more about what happened to my business this year, the pivots we made, and what we learned along the way.

Resources Mentioned:
Listen to Episode 56 - https://monicafroese.com/56
Check out Monica's Soapbox - https://empoweredbusiness.co/soapbox
Check out the Empowered Business Lab - https://empoweredbusiness.co/lab
Visit the Empowered Shop - https://empoweredshop.co

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/57

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

56: It’s Not Goodbye: Why We Are Going On Hiatus and How We’ll Be Back Better Than Ever Feb 10, 2022

This episode of The Empowered Business podcast is going to be a little different. I am delivering some news that is sad, but also a little happy in some ways.

This podcast is going to be put on a temporary hiatus.

The story behind why is a little convoluted and outside of my personality. This doesn't mean it won’t be back, it just means that I need to take a short break from it. There are a lot of reasons why and I want to be completely transparent with you about this decision.

There have been so many changes in my life and business in the last year, and I need to take some time to regroup and figure out how I want to move forward from here. I usually use a script for my episodes but I am speaking from the heart on this one.

Tune into this final episode (for now) to learn more about what brought me to this decision, how you can stay in touch with me going forward, and what’s coming up for the Empowered Business.

I’ll be sharing more about marketing trends that I have noticed as well as the impact the pandemic is making on online businesses and my thoughts on what it all means for us. You don’t want to miss this episode!

Resources Mentioned:

Check out The Empowered Business Society

Subscribe to my email list

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/56

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

55: How to Align with the Vision You Have for the Future of Your Business with Tanya Dalton Feb 03, 2022

Do you like to stay in your comfort zone?

I am the type of person who thinks that staying in our comfort zone is the death of us. You have to push yourself to think outside the box and do things that might make you a little uncomfortable if you want to grow in business or life.

That is how I felt after speaking with my guest on the Empowered Business podcast, Tanya Dalton. Getting out of my comfort zone is the best way to level up my mindset, think bigger, and make tough decisions. This conversation with Tanya really helped solidify where I have been and where I am going with that in mind.

Tanya Dalton is a best-selling author, speaker, and nationally recognized productivity expert. Tanya serves as a growth strategist for female leaders. Her highly anticipated second book, On Purpose: The Busy Woman’s Guide to an Extraordinary Life of Meaning and Success, is on sale now wherever books are sold.

In addition to having her first book, The Joy of Missing Out, being named one of the Top 10 Business Books of the year by Fortune Magazine, Tanya’s podcast, The Intentional Advantage has received millions of downloads from listeners around the world.

She is also a featured expert on several networks including NBC and Fox and is a VIP contributor for Entrepreneur.com. Tanya has been featured in some of the world’s leading publications including Forbes, Inc, Fast Company, and Real Simple. She has been awarded the elite Enterprising Women Award and has been named the Female Entrepreneur to Watch for the state of North Carolina.

Tanya is also the founder and CEO of inkWELL Press Productivity Co. a multi-million dollar company providing tools that work as a catalyst in helping women do less while achieving maximum success.

Tune in today as Tanya shares more about how to build your business without social media, why you need to define success on your own terms, and why discipline and willpower are so overrated.

Resources Mentioned:

Download your FREE First Sale Formula Guide

Visit Tanya’s website

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

54: How We Create Profitable Digital Products With the Hike Design Formula Jan 27, 2022

Ready to finally start your digital product business?

We are opening enrollment for the Empowered Business Lab this week! If you have been listening for a while, you probably already know that the Empowered Business Lab is our signature program on how to create and sell digital products. When we launched it for the first time in January of 2021, it went really well, so we are thrilled to be launching it again this month!

We have had over 400 students in the program, and it is such an honor to be a small part of the digital products they have created!

For this launch, we have decided to go back to the Founders round of the program. It will be launched for a three month cohort, and we will spend that time focusing on those students and helping them design and sell their digital products.

In this episode of The Empowered Business Podcast, you will get to listen to a recording of day 1 of our live training where we discuss the “Hike Design”. This is our unique formula for how to build and sell a digital product.

Tune in to learn more about starting your digital product business including the four main types of digital products, the questions you should ask yourself before you create your first product, how to research it, how to create a sales funnel that converts, how to nurture your customers, and so much more.

Resources Mentioned:

Join the Empowered Business Lab

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/54

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

53: What It’s Like to Work With Me Inside of the Empowered Business Lab Jan 20, 2022

In this week's episode of the Empowered Business podcast, we are doing something a little different. The doors to the Empowered Business Lab will be opening up next week and I wanted to take you behind the scenes!

The Empowered Business lab is our signature program that empowers you to create a digital product sales machine. It’s a complete solution for creating, strategizing, building, and selling your digital products.

This episode is for anyone who has ever wondered what it is like to work with me inside this program. I’m taking you inside our monthly Q&A calls and answering some of the questions that I get from my students.

There are many aspects that go into a successful business and there is no one way to do it all. It’s unique to each individual business. In this episode, you’ll hear me work with my students on their flash sales, email marketing, and even some Pinterest ads.

If you know me, you’ll know that I don’t do failure. That doesn’t mean that I never make mistakes, it means that if things don’t work out for me, I keep trying until they do. That’s what I do in my business and that’s what I help my students do in the Empowered Business Lab as well.

Tune in to hear what it’s like and see if it’s right for you!

Resources Mentioned:

Check out Digital Product Dash Live

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/53

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

52: The Power of the Pivot: The Importance of Being Adaptable In The Online Space with Megan Flatt Jan 13, 2022

When you run an online business, you really do need to roll with the punches. The online space saw more changes in 2021 than in the previous five years before. Crazy right?! Businesses were thrown for a loop and scrambling to determine their next move.

Needless to say, being flexible in your business and willing to pivot when needed is a vital trait to have if you want to be successful in business these days. In this episode of the Empowered Business podcast, I brought on my very first business coach, Megan Flatt, to talk about finding success through pivoting.

Megan Flatt is the CEO of Let’s Collective, a business growth strategy firm devoted to making entrepreneurship easier. She is also the founder of Focus Sessions, a virtual coworking and accountability membership to get your most important work done. Let's Collective's mission is to help small businesses scale without burning out through strategic planning, revenue-focused decisions, and science-backed accountability.

Megan is obsessed with lattes, post-it notes and helping women make money. When not doing that, she's hanging with her husband and two kids, probably near the water, in the San Francisco Bay Area.

Megan knows first-hand the impact that you can have on your business by being open to new ideas and not being afraid to learn something new and go for it. It is so important as an online business owner that you can shift into something new when what you’re doing doesn’t work anymore.

Tune in to hear her share her tips for shifting from a high-ticket business model to a low-ticket business model, how she plans ahead by working backwards, and so much more.

Resources Mentioned:

Try out Focus Sessions and get $10 off your first month with special code “EMPOWERED”

Follow Focus Sessions on Instagram

Follow Megan on Instagram

Check out Built To Sell: Creating A Business That Can Thrive Without You

I would

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

51: My Expert Pinterest Ad Strategy for Cracking Multiple 6-Figures in Digital Product Sales Jan 06, 2022

If you have been following me for a while, you probably know that I used to educate business owners on how they can increase their sales through Pinterest advertising.

After 4 years, I retired my signature course, Pin Practical Promotions, and shifted to helping women create digital product businesses. Even after the shift, however, I still get asked questions about promoted pins all the time.

Pinterest ads are a very powerful marketing tool, so I was asked to speak about them at a summit called Growth Week for my friend Gemma. In this episode of the Empowered Business podcast, you’ll get to hear my presentation on how to use Pinterest promotions to increase your sales.

The key is to outline a customer journey and create a Pinterest ads funnel that converts. In this episode, I am sharing all of my tips and strategies for building a promoted pins campaign that drives big results, no matter the price of your product.

Tune in to hear why digital products are so successful on Pinterest, how to use the search engine and conduct keyword research, why ads benefit your business long after your campaign is over, and my four-step process for building the ideal sales funnel.

This episode is packed with loads of information that you can directly apply to your marketing strategies. You don’t want to miss it!

Resources Mentioned:

Listen to Empowered Business episode 23 about Pinterest Ads

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/51

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

50: How to Work Less and Earn More By Offering VIP Days with Sarah Masci Dec 30, 2021

If you are offering freelance services in your business, there is a good chance that you have heard about VIP Days. They are all the rage right now for a good reason.

VIP Days allow clients to book you for a day instead of drawn-out projects that could take weeks or months to complete. Clients are willing to pay a premium price for the quick turnaround that a VIP Day offers. In fact, some clients only want to hire freelancers that offer VIP Days and will overlook you if you don’t.

So how do you get started offering day rates to your clients? In this episode of the Empowered Business podcast, I sat down with Sarah Masci to talk about what VIP Days are, the benefits to you and your clients, and how you need to get started offering them right away.

Sarah is the founder Day Rate Mastery™, an online company that teaches creative service providers how to work less and make more with a streamlined “day rate” business model.

Years of running a traditional design business, filled with scope creep, inconsistent timelines and overlapping client projects, eventually resulted in classic burnout– becoming the catalyst that sparked Sarah's desire to create a better process. Since its inception in 2019, Day Rate Mastery™ has helped thousands of freelancers rediscover joy in their work and the freedom they’d lost along the way.

There is a lot of synergy between service providers and digital product creators. Offering done-for-you services has always been an amazing way to supplement your income while working on your digital products and VIP Days are definitely the future of client-service provider relationships. You want to get on board now so you don’t get left behind.

Tune in to hear more about how and why you should get started offering VIP Days!

Resources Mentioned:

Check out Hello Audio

Follow Sarah on Instagram

Check out Sarah's website

Join the Simplify With Day Rates F

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

49: Finding Success by Going All-In On Your Business with Lauren Golden Dec 23, 2021

Are you consistent in your business? Do you utilize data to see what is working and what isn’t working?

There are many paths to success in business, and just because something doesn’t seem to pay off immediately does not mean you should throw in the towel and do something else. You have to be consistent and curious in order to achieve the success you’ve been dreaming of.

Not everyone loves collecting and interpreting data, but it can be a huge factor in the success of your business. Sometimes you have to roll up your sleeves and get into the details of why things are working or why they aren’t.

In today’s episode of the Empowered Business podcast, I sat down with Lauren Golden to talk more about why you need to be all-in on your business if you want it to be successful.

Lauren Golden is the fearless leader of The Free Mama Movement and a thriving community of tens of thousands of women who don’t want to choose between family and financial stability. Her mission is simple: Lauren wants to ensure that no mother ever has to sacrifice time with her babies in order to provide for them.

Lauren is also a 2 Comma Club Award winner and a #1 International Bestselling Author. In her book, The Free Mama: How to Work from Home, Control your Schedule and Make More Money, she shares her own story — along with plenty of practical advice for anyone looking to leave the 9-5 behind and live a totally awesome, guilt-free life.

Tune in to hear how Lauren grew her business exponentially, despite the pandemic, and how she continues to shift and grow as times change. You’ll learn her tips and strategies that you can use to create the business you’ve always wanted.

Resources Mentioned:

Sign up for Lauren's FREE On-Demand Workshop

Visit Lauren’s website

Follow The Free Mama on Facebook

Join The Free Mama Movement

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

48: Taking Imperfect Action Toward Equity, Equality and Diversity with Erica Courdae Dec 16, 2021

I don’t know about you, but I’m a perfectionist. That makes it hard for me to take action because I never want to take the wrong action.

As entrepreneurs, we can’t let this hold us back. We have to learn to take imperfect action to understand that we don’t always have the answers, but we always have to be seeking them out.

Erica Courdae has dedicated her life to expanding how others interact with the world through powerful conversations. As an entrepreneur and certified coach, her work is focused on diversity, equity, and inclusion (DEI), imperfect allyship, and imposter syndrome.

This work has taken her into communities and onto national stages as a speaker and educator at noteworthy industry events like AltSummit, ShePodcasts Live, and Being Boss.

In this episode, we dive into diversity, equity, equality, inclusion, health disparities, systemic problems and everything in between. Erica has an enormous amount of knowledge to share on these topics.

There really is something for everyone in this episode. I am confident that you will walk away with some important takeaways and ideas for your business!

Make sure to tune in!

Resources Mentioned:

Check out Erica’s website

Follow Erica on Instagram

Follow Pause On The Play on Instagram

Listen to the Pause On the Play podcast

Support Pause On The Play podcast

Check Out The From Implicit To Explicit Masterclass

I would love to connect on Facebook

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

47: Business Finances: Why the Growth of Your Business Depends on Knowing Your Numbers with Parker Stevenson Dec 09, 2021

Let’s talk about every entrepreneur's favorite topic- finances! I know what you may be thinking, that is not a fun topic. It may not be fun, but it is an important one! The hard truth is that you can’t run a successful business if you don’t know your numbers.

Don’t panic yet, once you know your numbers and you really understand them, finances can actually be fun!

If you find this topic intimidating and don’t even know where to start, you don’t want to miss this episode of the Empowered Business podcast. I sat down with Parker Stevenson to talk about bookkeeping and finances for entrepreneurs.

Parker is a managing partner and the Chief Business Officer at Evolved Finance; a bookkeeping firm that specializes in helping online entrepreneurs to build more profitable and financially stable online businesses.

For over 6 years, Parker has been advising some of the top coaches, course creators, influencers, and thought leaders on how to make more sound business decisions using their financial data. Before joining Evolved Finance, Parker spent five years at adidas America where he became the US product manager for golf footwear.

As business owners, we have to manage our income well if we want to continue to see success. There’s no way around it! Parker knows all there is to know about finances for entrepreneurs.

Make sure to tune in to learn more about different finance professionals, understanding your profit margins and expenses, and more!

Resources Mentioned:

Join Parker's Facebook Group

Follow Parker on Instagram

Follow Parker on Twitter

Check out the free finance workshop for entrepreneurs

Listen to The Bottom Line podcast

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

46: Simple Tips for Identifying Your Hiring Needs with Natalie Gingrich Dec 02, 2021

Have you heard the term virtual assistant? Online business manager? Operations assistant? Many are surprised to learn that professionals like this exist to help you run your business with ease, virtually.

If you are in need of help in your business but you just don’t know where to look, this episode of the Empowered Business podcast is for you!

Natalie Gingrich is the founder of The Ops Authority, where she certifies and mentors women who leverage their natural skillset of operations and administration. She's driven to help women earn an income with ease while doing what comes most naturally to them.

She spent 15 years in corporate operations and leadership. Her professional life has been built around human resources, project management, process development, and people leadership. Natalie ended her corporate career as the Chief of Staff for a Fortune 150 CEO. With legacy being her driver, Natalie left corporate America in search of balance and matched her leadership and operational skills to create her own business.

Natalie has scaled dozens of online businesses to 7 and 8 figures, worked alongside industry icons, and developed diverse teams. She merged her corporate career with her entrepreneurial learnings to create the Director of Operations Certification Program, the only strategic operations certification for leaders.

There are four levels to a business. You have implementation, management, strategy, and vision. Listen in as Natalie tells us the difference between the types of people who can help you in each level and how hiring the right person can make a huge impact on your business.

Resources Mentioned:

Follow The Ops Authority on Facebook

Follow The Ops Authority on Instagram

Visit The Ops Authority website

Listen to the podcast

I would love to connect on

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

45: A Special Thanksgiving Message from Monica Nov 25, 2021

Happy Thanksgiving!

This is the perfect day to slow down, and give thanks for everything in our lives.

We can all agree that things have been chaotic lately, from politics, to social movements, to a global pandemic...it’s no surprise that we are all collectively stressed out!

In today’s episode of the Empowered Business podcast, I want to take time to share the things that I am truly grateful for.

This podcast is truly a dream come true. I get to elevate and share the stories of women in business, and I am forever grateful.

There is so much left to do to help women achieve financial independence and security. Every time you take the time to listen to an interview with another rock star entrepreneur, you are helping us achieve that goal.

This business wouldn’t be what it is without people like you and all of your amazing support.

Make sure to tune in to hear more about what I am grateful for this year!

Resources Mentioned:

Check out Hayley’s episode to learn more about hiring a full-time employee

Check out Jamie’s episode to learn about keeping your business legal

Listen to my life update episode

DM us on Instagram

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/45

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

44: How SOPs Can Help You Streamline Your Daily Operations with Theresa Truong Nov 18, 2021

As your business grows, you will likely find that you can’t tackle it all alone anymore. As the CEO of your business, sometimes you need to start thinking about hiring help and delegating.

This not only lightens your workload, but it can also free up more of your time to do the things you do best in your business and the things that make you money!

Theresa Truong is an Operations Coachsultant™ and Client Experience extraordinaire with a knack for all things “left-brained”, including organizing, strategizing, and systemizing, making her an ideal fit for her “right-brained” creative CEO clients.

Through her 18+ years experience, Theresa works with creative consultants and strategists to streamline and systemize their online operations to run the right way with or without their direct involvement.

Theresa wanted the flexibility to spend time with her family, and the freedom to serve in her passion: creating, designing and refining systems for other types of businesses.

Tune in as Theresa shares her operations expertise and how SOPs can transform your day-to-day operations and save you (and your team) so much time and effort.

Resources Mentioned:

Visit Theresa’s website

Subscribe to Theresa’s YouTube channel

Follow Theresa on Instagram

Follow Theresa on Facebook

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

43: How to Make $10k in 5 Days by Pre-selling Your Signature Program Nov 11, 2021

Ready to make some real money with your signature program in 5 days? It is possible!

In this episode of the Empowered Business podcast, I am sharing a presentation I did for the Online Business Playground Summit. In this presentation, I explained how you can pre-sell your signature program using nothing but a Google Doc.

With this method, it is totally possible to make $10k in just 5 days with one to three hours of work.

Your signature program can include online courses, group coaching, and memberships and they can all be sold before you even create them.

Why would you pre-sell them? Pre-selling has many benefits that will help you ensure the success of your program before you even make it. It validates your business idea, you’ll get paid before you do the work, you can build it alongside your students and receive their valuable feedback, and it helps you refine your marketing message. It also gives you testimonials and reviews which will build up your credibility.

This is truly the best way to create and sell a signature program. Your time and work are valuable, and pre-selling is a way to ensure it pays off.

In this episode, you’ll learn more about what a signature program is, how to price it, the importance of pre-selling, and the pre-selling strategy I swear by to ensure the success of my business products. You’ll also learn about my brand new mastermind that you can think of as your digital product MBA.

Resources Mentioned:

Get my FREE Google Doc Pre-selling Template

Register for my FREE Empowered Business Mastermind Info Session

I would love to connect on Facebook or Instagram!

Show notes available at

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

42: How to Use VIP Days to Get Your Time Back and Increase Your Income with Jordan Gill Nov 04, 2021

Have you ever heard of a VIP Day?

These offers are a fantastic way to manage our time better, get paid better, and get great cash influxes into our business.

You may be thinking that this is something that only service providers can offer. That’s not the case! These are also great for coaches, course creators, agencies, and more!

In this episode of the Empowered Business Podcast, I sat down with Jordan Gill to learn what VIP Days are, how you can make it work, and how it set yourself up for success from the start.

Jordan Gill, operations consultant and founder of Systems Saved Me, helps overworked one-woman shows become streamlined solopreneurs.

Her jam is creating a cohesive operating system for managing your tasks, files, and inbox. She’s been on podcasts like What Works and CEO Vibes sharing her love of replacing monthly retainers with one-day virtual intensives. She currently lives in Dallas, TX with her Cavapoo Vivienne and collection of 1,000 piece jigsaw puzzles.

Her story is truly inspirational and she has so much wisdom to share about how you can take your business to the next level with VIP Days. Make sure you tune in!

Resources Mentioned:

Follow Systems Saved Me on Facebook

Follow Systems Saved Me on Instagram

Follow Systems Saved Me on Pinterest

Get your FREE VIP Day Roadmap

Visit the Systems Saved Me website

I would love to connect on Facebook or

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

41: How Writing a Book Can Grow Your Business Exponentially with Jasmine Womack Oct 28, 2021

Have you ever wanted to write your own book but the thought of actually doing it was just too overwhelming?

What if I told you that you could write a book and increase your brand awareness and credibility easily in 30 days?

Jasmine Womack is joining me in this episode to share how to do that. She is a writing consultant and corporate trainer who helps high-performing leaders, professionals, entrepreneurs, and executives connect with others, package their expertise, and maximize their message through storytelling.

Over the past three years, she has worked with over 400 authors to help them increase their influence and grow an expert platform through writing a book and teaching them how to expand their book into a profitable and scalable information-based business.

Her personal belief is that you should use your gifts, knowledge, expert information, and skills to glorify God and impact the world, and when you do, your gift will make room for you.

Tune in to this episode with Jasmine to hear how you can get out of your own way, write a book, and see serious growth in your business.

Resources Mentioned:

Visit Jasmine’s Website

Follow Jasmine on Instagram

Get Published and Paid: How to Write, Self Publish and Launch Your Book in 90 Days or Less

Check out the Bankable Books Tour

Check out the Six Figure Storyteller Live Event

I would love to connect on Facebook or Instagram

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

40: Lessons Learned From My “Failed” Launch Oct 21, 2021

As entrepreneurs, something we have to get used to, even though we may not want to, is failure.

Of course we all want nothing but success in our business, but there are bound to be bumps along the road at some point.

I am no exception to that.

Today I am sharing my story of what some would call a “failed launch”. I am going into detail about how I promoted it, what my goals were, what I spent, where I spent, and what my bottom line was.

I didn’t reach my goals with this launch. I was pretty far off, to be honest. However, I didn’t let this defeat me. I took this experience and learned from it. I am adjusting my strategy and expectations going forward so that I can achieve greater success during my next launch.

“Failure” is unavoidable. It is bound to happen at one time or another, but what you do with that failure is all that matters. Do you let it discourage you or do you flourish because of it?

There is no linear path to success in online business. It's all about failing fast and picking yourself up and trying new things.

Tune in to hear how I am doing exactly that!

Resources Mentioned:

Listen to episode 30

Follow me on Instagram

Sign Up for the Passion to Profit Experience

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/40

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

39: We've Made a Big Pivot (again!) Oct 14, 2021

Sometimes in business, things don’t work out the way you want them to.

It can be SO scary, but it’s okay.

As business owners, we have the freedom to pivot and grow our business to fit our lives as they change. That’s the beauty of it! You can change it whenever you want!

In this episode of the Empowered Business podcast, I am sharing the story of my biggest business pivot from October 2020. It was a huge and scary decision, but it has opened doors to the Empowered Business. This business has been amazing and it has led us to where we are today- pivoting again!

As we gained experience and grew our membership, we have also learned more about what is needed by our customers - a community!

That’s why we are introducing the Empowered Business Society so that we can be your go-to digital product source. We want you to have a reliable circle of online business peers so that you can get the community, strategy, and support you need!

Tune in to hear all about it!

Resources Mentioned:

Check Out Episode 4 to Hear About My Last Pivot

Check out the Empowered Business Society

Visit the Monica Froese shop

Follow me on Instagram

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/39

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

38: Exponentially Grow Your Business Using Facebook Ads with Claire Pelletreau Oct 07, 2021

Facebook ads can be explosive for your digital products business, but figuring out how to use them in a profitable way can be like trying to solve a jigsaw puzzle.

It doesn’t have to be that way!

In this episode of the Empowered Business podcast, we are chatting with Claire Pelletreau about how to make Facebook ads simple and profitable!

Claire Pelletreau is a Facebook and Instagram ad expert and conversion optimization expert. Her mission is for you to actually see a return on the money you’re putting into the Zuckerberg machine without the expensive help of an outside ad consultant.

Fortunately, Claire’s ad trainings are famous around the interwebs for being ridiculously easy to understand and implement.

Claire also LOVES talking about money - profit, loss, the whole shebang. She asks her guests how much they charge - and how much they earn - on her show, the Get Paid Podcast.

Join us as we talk about how to take your Facebook ads and make them simple enough to implement on your own and achieve amazing results.

Resources Mentioned:

Visit Claire's Website

Check out Claire’s 5 Ad Formula

Check out The Lead Lab

Listen to The Get Paid Podcast

We Should All Be Millionaires by Rachel Rodgers

Sign Up for the Passion to Profit Experience

I would love to connect on Facebook or Instag

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

37: The Secret to Managing Your Business Finances with Confidence and Ease with Iyanna Vaughn Sep 30, 2021

How do you feel about the finances of your business? Do you feel confident or intimidated?

As entrepreneurs, we have to learn the many ins and outs of creating a successful business. With that success, however, we also need to know how to manage the financial aspects of our business.

In this episode of the Empowered Business podcast, I sat down with Iyanna Vaughn to chat about knowing your numbers and increasing your confidence in your business finances.

Iyanna Vaughn carefully curated the Lovely Financials Group made up of accountants and financial analysts seeking to guide each client through their financial goals in order to increase profit margin, improve cash flow, heighten financial awareness, and increase company value.

At Lovely Financials Group, they pride themselves on making sure your company, business, or brand is organized and prepared to make and surpass financial goals of 7 figures or more.

As the owner, she strives to empower women entrepreneurs by bridging the financial awareness gap through education, leadership, and guidance.

Tune in to learn more about how to increase your financial literacy, the difference between business and personal expenses, understanding your cash flow, and more!

Resources Mentioned:

Visit Iyanna’s website

Follow Iyanna on Instagram

Check out Profit First by Mike Michalowicz

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

36: How to Put a Stop to Female Rivalry and Grow Together with Amber Tichenor Sep 23, 2021

Have you ever felt like you couldn't trust a close female friend because of female rivalry?

Most women have! Unfortunately, rivalry among women is a very common occurrence, but there is a shining light at the end of it. Once we are aware that this is happening, we can change it!

Amber Tichenor is an expert when it comes to this topic, so she is joining me in this episode to break it down.

Amber Tichenor has a Ph.D. in Industrial/ Organizational (I/O) Psychology and is the founder of To Be, Coaching + Consulting®. A thought leader on the topic of women’s rivalry, Amber has 20+ years’ experience as an Organizational Change Strategy and Leadership consultant where she helped guide businesses through transformational change.

Amber is deeply passionate about addressing the phenomenon of rivalry between women, and wrote her PhD thesis on the topic. She consults with organizations, offers speaking engagements and workshops on the importance of the phenomenon, the challenges and behaviors it presents, along with coping and recovery steps.

Amber’s goal is to promote collaboration over competition, to empower women to find their voice, leave the rivalry behind, and team up with a community of like-minded women.

Listen in as we discuss collaboration over competition, how we can stop feeling threatened by one another, and how we can start building each other up instead.

Resources Mentioned:

Sign Up for my FREE Training

Pre-Order Amber's New Book: Behind Frenemy Lines: Rising Above Female Rivalry To Be Unstoppable Together

Download Amber’s 3 ‘Ah-Ha’s’ About Regaining Your Sparkle

Follow Amber on Instagram

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

35: How to Set and Honor Boundaries in Your Life and Business with Racheal Cook Sep 16, 2021

Raise your hand if you have trouble setting and upholding boundaries in all aspects of your life?

If this is you, you are not alone! Standing up for what is important to you is a hard thing to do.

On this episode of the Empowered Business podcast, we are talking all about how to set boundaries in your life and business with Racheal Cook.

As an award-winning business strategist, host of the Promote Yourself to CEO podcast, and best-selling author, Racheal is on a mission to end entrepreneurial poverty for women. Over the last 10 years she has helped thousands of female entrepreneurs design predictably profitable businesses without the hustle and burnout that doing #allthethings inevitably accomplishes.

In fact, Racheal is a sought after speaker on entrepreneurship, marketing, and productivity and has been featured by the US Chamber of Commerce, Forbes Coaching Council, Female Entrepreneur Association, and more.

Her real passion, though, is supporting savvy, soulful women as they implement the strategy, systems, and support to uncomplicate their business so they can work less and live more.

Tune in to learn how to get clarity on your own needs, set and honor boundaries in your life and business, and achieve your business goals.

Resources Mentioned:

Check out Racheal’s website

Follow Racheal on Facebook

Follow Racheal on Instagram

Follow Racheal on LinkedIn

Follow Racheal on Pinterest

Follow Racheal on Youtube

Follow Racheal on Twitter

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

34: How To Become A Booked Out Freelancer as a Busy Mom with Micala Quinn Sep 09, 2021

If you are a mom wondering how you can make money from home while taking care of your little ones, this episode is for you!

There are tons of ways to make money at home that you can use to fund the things you need to sell digital products, and one of those ways is to become a freelancer.

Micala Quinn is a Kansas City mom, wife, former teacher, and current CEO solving the modern working mom dilemma. A FORBES and Fox4 KCTV featured contributor, Micala coaches women looking to lead and launch successful, sustainable freelance businesses.

Micala is chatting with us today all about how you can launch your own freelance business and make a full-time income while working part-time hours.

Micala shares how to find your right client, how to connect with them, how to package your services, and how to get your business up and running within thirty days.

Tune in to learn how you can get started today!

Resources Mentioned:

Like Micala's Facebook Page

Follow Micala on Instagram

Check out Micala’s Website

The Get Started Guide to Freelancing

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/34

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

33: How You Can Earn Passive Income with Tripwire Products with Eden Fried Sep 02, 2021

You can take content that you already have and turn it into a tripwire. Did you know that?

I'm talking to a fellow digital product strategist, Eden Fried, all about this and more topics and strategy that pertain to the digital product world.

You will learn her philosophy around tripwires, which are limited time offers, and also how she has been running a very successful Facebook ad campaign that has resulted in three thousand new purchasers.

Eden Fried ditched pant-suits and law libraries in early 2016 and traded them in for sweat pants and a laptop so she could build a business online. Ever since abandoning corporate America, Eden has successfully built a profitable online business by selling digital products. Today, she and her husband live off of passive income - the kind of income you earn while sleeping at night, out to dinner with friends, or wiping your baby’s butt cheeks. How does she do it? Well, she keeps no secrets. Eden shares her entire strategy on her website, EdenFried.com, where she teaches aspiring entrepreneurs how to build that life of freedom and financial flexibility by creating and selling digital products online

Eden and I both teach other entrepreneurs how to build digital product businesses, so this episode is jam-packed with valuable information for you! I know you are going to love it!

Tune in to learn how you too can start to have financial independence by selling digital products through tripwires.

Resources Mentioned:

Get the Instant Customers Guide

Get Your Hands on Launch List

Like Eden's Facebook Page

Follow Eden on Instagram

Visit Eden's Website

I would love to connect on

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

32: How to Create and Launch Your Digital Product With The Empowered Business Lab Aug 26, 2021

Are you interested in creating and launching your own digital products?

Most listeners of this show are!

You may have heard me talk about our signature program, The Empowered Business Lab, in the past, but in this episode, I’m pulling back the curtains to tell you why it may be exactly what you’ve been looking for if you are someone who wants to create digital products!

This episode will ultimately help you decide if The Empowered Business Lab is the program that is right for you.

I am going over who the program is for, what the actual program consists of, the support that you receive within it, frequently asked questions about the program, and last but not least, what you can expect at the end of the program.

The Empowered Business Lab will help you create a sales machine for your digital products that brings consistent leads and sales into your business every single day! It’s simple, repeatable, and scalable!

If that sounds good to you, tune in to hear more details and figure out if it is the right fit for you!

Resources Mentioned:

Sign up for The Empowered Business Lab

DM me on Instagram

Listen to Episode 2: How One $17 Product Made over $200,000

Listen to Episode 6: 13 Tips for a High-Converting Sales Page

Listen to Episode 13: How to Create the Perfect Digital Product

Listen to Episode 26: How to Marry Physical Products and Digital Products With a Subscription Box With Jessica Principe

I would love to connect on Facebook or

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

31: How to Maximize Your Digital Sales By Creating a Product Ascension Ladder with Michelle Thomas Aug 19, 2021

Do you know what a product ascension ladder is?

Essentially, a product ascension ladder is how you bring someone into your business, get them to know, like and trust you, and buy something from you. As they get wins from you, they move up the product ladder, and eventually, they become loyal fans.

Sounds pretty good, right?

This is what I teach in the Empowered Business Lab, and it is also what I am talking about in this episode with my guest Michelle Thomas!

Michelle joined the Empowered Business Lab and is now building a digital product ascension ladder that helps women keep their weight under control, and she does this all while working full time.

Coach Michelle is a mom of 3, grandma to 1.5 and wife. She helps women balance hormones, bust cravings, break plateaus and become the happy, healthy, active, hot, sexy woman, wife, mom and grandma they want to be - all while making food fun and taking the drama out of it! Her signature program, Become a MacroUnicorn™ helps women understand how to feed their body so that it works with them instead of fighting them for their final weight loss journey.

She has lost 100 lbs 3 times, and at 42, just as her hormones went wonky, she tackled the journey again and finally won a battle she has been fighting since she was 9 years old. Her mission is to help women win their weight loss battle for the last time because the more women that win, the more healthy children this world will have!

If you're not convinced that digital products are right for you, you need to listen to this episode about how Michelle integrated digital products into her own business and how it totally changed the game for her.

Resources Mentioned:

Passion to Profit Experience

3 Simple Tips for Balancing Hormones

Visit the ONEderland Wellness Website

Follow ONEderland Wellness o

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

30: Behind the Scenes of Our First 6-Figure Launch Aug 12, 2021

We officially had our first ever 6-figure live launch, so I am breaking down what happened during the launch in this episode!

I don't usually share exact numbers, but I feel like it is important to do in this episode because I want to debunk a lot of bad advice out there about what it takes to have a 6-figure launch.

I have been doing live launching since early 2018, so I have learned quite a bit over the years about nailing down the right program offering for my audience AND the right methods to make a profitable launch happen.

I am breaking down what we did, what I don’t recommend doing, how to remove the fear of failure, what I will be doing differently for our next launch and so much more.

This episode will not only give you insight into what goes into a 6-figure launch that ACTUALLY MAKES MONEY, but it will also inspire you to keep pushing in your own business.

If you are ready for a behind-the-scenes look at what it took to have a 6-figure launch, listen now!

Resources Mentioned:

Passion to Profit Experience

Empowered Business Lab

DM me on Instagram

Join the Digital Product Insiders FREE Facebook group

How I Pivoted My Entire Business in 2020 podcast episode

I would love to connect on Facebook or Instagram!

Show notes available at

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

29: How to Launch Stress-Free with Tasha Booth Aug 05, 2021

Preparing for launches can be so stressful...

I think the majority of business owners would agree to that, but not my guest in this episode, Tasha Booth, because she has totally mastered how to launch stress-free!

Tasha Booth is an agency owner, coach, and podcaster. She is the Founder & CEO of The Launch Guild - a Course Launch Support & Digital Marketing Implementation Agency supporting established coaches and course creators with Course & Podcast Launches, Operations & Systems Management, and Content Management & Repurposing. Her team is over 20 members strong and works together to support their clients in being able to focus back onto their zones of genius.

I've been launching for five years, and even though it is always stressful, I know that it has the biggest impact and moves my business forward the most.

Tasha is joining me to talk about how to remove the stress from launches which is something that I didn’t even know was possible.

If you feel the same as me, tune in to this episode to hear what Tasha recommends!

Resources Mentioned:

Visit Tasha's Website

Visit The Launch Guild's Website

Follow Tasha on Instagram

Follow The Launch Guild on Instagram

Like Tasha Booth's Facebook Page

Like The Launch Guild Facebook Page

Join Our Digital Product Insiders Facebook Group

I would love to connect on Facebook or

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

28: What a Full Time Employee Can Do to Skyrocket Your Business with My Operations Manager, Hayley Rissler Jul 29, 2021

How can hiring team members actually help you make more money?
I know without a doubt that I waited way too long to recruit business support. I was over-stressed and beyond burnout when I made the decision to begin building a team.
As female business owners, we often convince ourselves we can do it all and that needing assistance is a sign of weakness or disorganization. I am here to tell you that is a flat-out lie!
My guest in this episode is my very own unicorn, Hayley Rissler. She is my Operations Manager, and she takes care of all the logistics, marketing, and overall “people-ing” that keep us rocketing towards success.
Hayley joined Monica Froese with a solid entrepreneurial background, having run a successful blog and launching a business coaching course. She realized that she had the skills and talent to help someone work on their business, instead of in it, and it’s been a wonderful partnership ever since!

Tune in to hear Hayley’s story, how our relationship came to be, and more about what she does to help the business run smoothly!

Resources Mentioned:

Free Training: 3 Secrets to Creating Digital Products That Sell Like Crazy

Join Our Digital Product Insiders Facebook Group

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/28

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

27: 10x Your Business in Less Than a Year by Social Selling with Lattice Hudson Jul 22, 2021

Do you know much about social selling? This is a pretty new and exciting topic in the online space!

Essentially, social selling is selling through DMs instead of sales calls. The beauty of it is that it is not done in an invading or sleazy way.

This really interests me, so I am talking to Lattice Hudson about how she does it in her business.

Lattice is a business coach, leadership mentor and social sales expert. She is on a mission to help women make more money and increase their impact all while living a life that they love. Lattice believes in the quote “a woman with wealth is a woman with power”.

Throughout this conversation, we get into the difference between closing on Instagram and Facebook, why you need to define your KPIs, how to track all of your active conversations, keeping up with quick growth and so much more.

If you are looking for a new strategy when it comes to selling, this is an awesome way to do it.

Resources Mentioned:

Visit Lattice's Website

Follow Lattice on Instagram

Join the Elevated Women Entrepreneurs Facebook Group

Training: Conversations That Convert

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/27

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

26: How to Marry Physical Products and Digital Products with a Subscription Box with Jessica Principe Jul 15, 2021

Do you get subscription boxes sent to your house that you love? Have you ever thought about creating a subscription box service yourself?

Jessica Principe is the Founder of All Girl Shave Club, a women's shaving subscription service and online boutique that serves thousands of women across the US and Canada each month, and she is joining me in this episode!

As a speaker, author, and subscription strategist, she loves to help business owners leverage the power of recurring revenue, and she does that by sharing what she's learned about creating subscription boxes with other female entrepreneurs.

This is an awesome conversation about building something out of nothing, creating recurring revenue, and helping others do the very same thing.

Jessica is providing so much inspiration and even giving us a coupon code for her ebook! What could be better than that?! Don’t miss this episode!

Resources Mentioned:

Visit Jessica's Website

Check Out Jessica's FREE Subscription Box Quick Start Checklist!

Get Jessica's Subscription Box Essentials EBook

$20 OFF COUPON CODE: EMPOWERED

Visit the All Girls Shave Club Website

Follow Jessica on Instagram

Join Our FREE Facebook Group

I would love to connect on Facebook or Instagram!

Show notes a

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

25: How to Organically Grow Your Business Through Relationship Building with Shannon Mattern Jul 08, 2021

How can relationship building help you organically grow your business?

I can confidently say that the relationships that I have built over my five years of entrepreneurship have single handedly taken my business to the next level, but I think that relationship building is so often overlooked!

As online business owners, we are stuck behind our computers a lot of the time, and we don’t really think about the importance of this. My guest, Shannon Mattern, is joining me in this episode to talk all about why relationships are so important for growth.

Shannon Mattern teaches non-techie DIYers how to build a website and get found online, and she teaches web designers how to create profitable, sustainable, scalable web design businesses. Shannon is also the host of Pep Talks for Side Hustlers, a podcast that shares side-hustle success stories and advice to help listeners go from side-hustle to self-employed (without taking a pay cut)!

Shannon shares with us how she went from side hustle to self-employed, the importance of relationship building to grow your business and how consistency and persistence are the key to success through it all.

If you underestimate the power that lies in relationship building, this is the episode that you need to hear!

Resources Mentioned:

https://shannonmattern.com

https://shannonmattern.com/category/income-reports/

https://courses.shannonmattern.com/

http://free5daywebsitechallenge.com

Shannon’s Podcast: Pep Talks for Side Hustlers

https://www.instagram.com/shannonlmattern/

Clubhouse: shannonmattern

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

24: How to Use Leadpages to Get More Leads and Close More Sales with Bob Sparkins Jul 01, 2021

Have you ever heard of Leadpages?

I bet you have! This software company has really changed my life and my business. When I first started using Leadpages, I was so relieved because it is SO easy to use, and I haven’t looked back since!

I can honestly say that I would not have the business that I have today without it, so I am so excited to be talking to Bob Sparkins from Leadpages in this episode.

As the Sales Marketing Manager at Leadpages, Bob Sparkins champions the customers of the top landing page and website building conversion platform and the audiences they serve. A former high school history teacher and academic team coach, Bob has taught business owners around the world how to leverage digital marketing to impact more people with less effort since 2006. He is the author of Take Action, Revise Later; and lives in Bloomington, Minnesota with his wife, Therese, and their amusing kids, Kira and Landon.

We are covering how Leadpages helps turn strangers into leads, the difference between WordPress and Leadpages, what an ideal page has on it to create conversions, and more.

Bob is giving so many actionable tips on how to get more leads in your business and close more sales. I would consider myself an expert when it comes to Leadpages, and I even took notes and learned a lot from Bob! I know you will too, so make sure you have a notebook handy and you’re listening closely!

Resources Mentioned:

FREE Digital Product Training - https://empoweredbusiness.co/profit/

How to Blog with Leadpages (With or Without WordPress) https://monicafroese.com/lpwordpress

https://monicafroese.com/leadpages

https://www.facebook.com/leadpages

https://www.instagram.com/leadpages

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

23: Are Pinterest Ads Worth It in 2021? Jun 24, 2021

We are chatting all about Pinterest advertising in this episode!

I made a huge pivot in 2020 and moved away from teaching Pinterest advertising, but I did dedicate 4 years of my business teaching it! Because of that, I get a TON of questions about if Pinterest ads are worth it.

I get asked the most often if Pinterest ads are worth investing in and if someone should start with Facebook or Pinterest ads first, so I am answering these two questions in this episode.

You will also hear about how my thoughts on Pinterest ads have significantly evolved since I retired my Pinterest ads course last year.

I know this episode will be helpful for you to gain a greater understanding as to what’s going on with Pinterest ads in 2021 and also the differences between Facebook and Pinterest ads.

As digital product creators, it is so important that we keep up with these platforms and educate ourselves so we can make the best decisions for our businesses!

Tune in to learn more and check out the resources linked below too for even more information on everything Pinterest, Facebook and digital product related.

Resources Mentioned:

Pinterest Initial Public Offering Report - https://redefiningmom.com/pinterest-ipo/

Episode 4 - https://monicafroese.com/4

Empowered Business Lab - https://empoweredbusiness.co/lab-waitlist/

Simple Pin’s Ad Society - https://monicafroese.com/adsociety

Beth Anne’s FB Ads Intensive - https://monicafroese.com/bethanne

FREE Digital Product Training - https://empoweredbusiness.co/profit/

FREE Facebook Group -

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

22: The Importance of Financial Independence & A Life Update Jun 17, 2021

I’ve gone through a lot of major life changes in the past 6-9 months…

Between postpartum PTSD, retiring my signature course on Pinterest advertising, starting to prioritize my physical and emotional health, being more strict with my workweek and more, there have been a lot of changes!

In this episode, I am talking about how these life changes put me in a recent situation where I experienced major sexism and really solidified why my business mission is to help women achieve financial independence.

Over the years, I’ve seen way too many women in my life be in unhealthy situations because they lacked the financial resources to get out of it. This makes me EXTREMELY passionate about every single woman’s right to financial security.

I am more passionate and revved up to help women reach their financial goals than ever before, and I want you to be one of those women who crush the 6-figure mark!

Listen in for an honest conversation, and hopefully, the inspiration and direction that you need to take action if you find yourself in some of the same situations.

Resources Mentioned:

Postpartum PTSD story - https://redefiningmom.com/postpartum-ptsd/

How I Pivoted My Entire Business in 2020 - https://monicafroese.com/4

FREE Training - 3 Little-Known Secrets to Picking the PERFECT Digital Product to Sell Online - https://empoweredbusiness.co/profit

New Instagram Account - https://instagram.com/monica.froese

I would love to connect on Facebook or

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

21: How To Run a Successful Business with Only Two Projects a Year with Dan Morris from BC Stack Jun 10, 2021

Do you know about BC Stack? It's a bundle that comes out every year of different online marketing courses, and I have actually had a product in it for the last few years!

This bundle is unlike any bundle you have ever seen, so I am talking to Dan Morris, CEO, about how BC Stack got started and what his entrepreneurial journey has been like.

Every year, Dan searches the globe to find ordinary people doing extraordinary things in the world of making money online. Then, he invites them to team up by adding their very BEST online training to the “Stack” and lets them sell it for a tiny fraction of the retail price to tens of thousands of hungry and dedicated students for 7 days only.

This gives them a surge of new students in their business, Dan the opportunity to assemble the ultimate A-Z resource on what’s working in digital marketing today, and students the chance to learn from 65 vetted & approved experts for 1% of the retail price. This saves countless hours of researching and removes nearly all of the trial and error.

This episode is unlike any other episode I have done on the show so far, so you are definitely going to be getting some out-of-the-box tips and tricks from it!

Tune in to hear more from Dan or to hear more information about BC Stack!

Resources Mentioned:

bcstack.com

TracingThePath.com

twitter.com/DanRMorris

monicafroese.com/group

I would love to connect on Facebook or Instagram!

Show notes available at

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

20: Tips for Hiring and Leading a Top-Performing Team with Tina Forsyth Jun 03, 2021

How do I find someone to work inside of my business? How do I get help? Do you have any tips for hiring? These are some of the questions that I get asked the most from my community and my students.

When we first start our business, we never think that we will get to the point of needing to hire someone, and then before you know it, there aren’t enough hours in the day to get everything done. It can be very overwhelming!

Even after five years of hiring in my own business, I still don’t feel like an expert in this, so I am talking to someone who is in this episode!

Tina Forsyth works with visionaries and business leaders to align their business with their calling and to help them hire and lead top performers to take their business to the next level. For over twenty years, she has worked with 6 and 7 figure business owners to shift them out of burnout so they can shine.

Tina is a pioneer in the world of online business, having founded and built the organization that is home for the Certified OBM® Training. In the 12+ years since its inception, the Online Business Manager industry has become established as a key role on the team of fast-growing online-based businesses. Through the International Association of Online Business Managers, she is an industry champion, connecting business owners with OBMs who can help them thrive.

Tina is sharing a wealth of knowledge with us on the practical side of hiring and the mindset behind hiring, so tune in to learn more!

Resources Mentioned:

www.tinaforsyth.com

tina@tinaforsyth.com

Traction: Get a Grip on Your Business

I would love to connect on Facebook or Instagram!

Show

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

19: How to Make Informed Data-Driven Decisions In Your Digital Product Business with Jennifer Grayeb May 27, 2021

Are you ready to get a handle on your data as an entrepreneur?

Jennifer Grayeb is the CEO of The Nimble Co., a consulting group focused on helping online business owners better understand their numbers so they can make data-driven and profit-generating marketing decisions, and she is joining me in this episode!

Jennifer recently left her senior strategy role at a Fortune 5 company where she had 6 roles in just 7 years. While in that role, in just 2 years she built a productivity blog that reached over 2 million pageviews per year, which she went on to sell. In every role she’s had or every company she’s owned, one thing has been consistent: she delivers results without working 80 hour weeks. Now she helps others do the same with one of her best kept secrets - data.

The reality is that data is the backbone of every business, and this includes online businesses. Unfortunately, it doesn’t come easy to a lot of us! Luckily, we are getting some help in this episode!

If you want to be able to read and understand your data, listen in because Jennifer uncovers common mistakes and misconceptions about data as well as gives some simple steps that you can take to start getting a handle on your data right now!

Resources Mentioned:

Tag Your Traffic by Jennifer Grayeb

Measure and Maximize - 8-week program with Jennifer Grayeb

Organic Insights Dashboard

https://thenimbleco.com

https://instagram.com/jennifergrayeb

I would love to connect on Facebook or

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

18: How to Leverage PR to Gain More Attention On Your Digital Products with Amanda Berlin May 20, 2021

Have you ever considered implementing a public relations strategy to get more attention on your digital products?

You’re going to after listening to this episode with Amanda Berlin.

Amanda Berlin is a visibility and business consultant for entrepreneurs. She works with clients on holistic visibility to help them grow their business and impact based on tactics employed during her 12 years in the corporate PR world, guiding strategy for major brands.

Amanda and her clients have been featured in all types of media — from Business Insider to Entrepreneur on Fire and WNYW Fox 5 to Bustle.com. She’s the host of The Empowered Publicity Podcast and loves arming soul-powered business owners with the ideas and skill-set they need to go from hidden industry gems to recognizable trusted experts.

Public relations is a little bit outside of the scope of what we think about in terms of running an online digital product business, but it has a super powerful way of impacting visibility.

Amanda is sharing how to cultivate the right PR strategy, create the right relationships, get visibility without paying for it and much more, so tune in!

Resources Mentioned:

https://monicafroese.com/group

https://amandaberlin.com

https://www.facebook.com/amandaberlin

https://www.facebook.com/groups/createcontentthatconnects

https://www.instagram.com/amandagailberlin

https://www.linkedin.com/in/berlinamanda

I would love to connect on Facebook

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

17: Building a 4 Million Dollar Business From Scratch with Abbey Ashley May 13, 2021

Are you ready to hear the story of someone who built a $4 million business without knowing anything about the online space?

In this episode, Abbey Ashley is joining me to talk about building an online business from scratch and how staying consistent and connected to her audience helped her grow.

Abbey Ashley is the Founder of The Virtual Savvy. She helps aspiring virtual assistants launch and grow their own at-home business from scratch. Abbey started her own virtual assistant business in 2015 and was able to double the salary from her full-time corporate job, working only 20 hours a week... in just 30 days!

She's since gone on to grow a multi seven-figure business and retire her husband ALL from her at-home business. It's now her passion to help others start their own VA business so they can taste the freedom and flexibility of entrepreneurship as well.

Abbey is sharing how she got started without knowing anything about being a virtual assistant, how staying consistent benefited her, how she decided on her product, what her business looks like now and much more.

Listen in to learn more about Abbey and her business and what her advice is for growing and scaling a business from scratch.

Resources Mentioned:

FREE Digital Product Toolbox

http://hellosavvy.com

https://thevirtualsavvy.com

https://thevirtualsavvy.com/community

https://thevirtualsavvy.com/checklist

https://facebook.com/thevirtualsavvy

https://instagram.com/thevirtualsavvy

I would love

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

16: How to Make Email Marketing Fun and Profitable with Kate Doster May 06, 2021

Raise your hand if you’re not totally sure what to say to your email list!

I totally understand. Luckily, there are total experts like Kate Doster that know how to make email marketing fun and profitable.

Kate Doster is the host of the Inbox Besties Podcast, creator of the Love Your List 2.0 email marketing mega course and is dangerously obsessed with helping ethical entrepreneurs carve out their slice of the interwebs by wooing the hearts (and wallets) open of their small but mighty audiences thanks to fun email marketing and Easy Yes mini-offers.

She believes you don’t need to bleed the alphabet or be a dirty rotten spam face to write emails that jolt subscribers into taking action, gobbling up your paid offers like candy… or kale if that’s your thing.

In this episode, Kate is sharing how she became an email marketing queen, what psychology principles she recommends using in emails, what it takes to make your mark in the digital product space and more.

Listen in to learn more about Kate and her incredible tips for growing and engaging your email list.

Resources Mentioned:

The Email Marketing Fairy Course

www.katedoster.com/freetraining

www.katedoster.com/inbox-besties

www.katedoster.com

www.instagram.com/kate_doster

empoweredbusiness.co/digital-product-toolbox

I would love to connect on Facebook or

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

15: How to Sell Digital Products on Instagram with Elise Darma Apr 29, 2021

Have you ever wondered how the heck people sell things from Instagram?

I get asked all the time from my students how to use Instagram to grow a digital product business.

Since I typically use Instagram for lifestyle, I thought I would bring a total expert on the show to answer this question, so Elise Darma is joining me!

Elise Darma is an Instagram marketing educator who specializes in helping not-so-Insta-famous business people make REAL revenue directly from the free app. She has helped 20,000+ people truly grow their businesses, sell more programs and build money-making brands – all through her no-fluff courses like Story Vault and InstaGrowth Boss. Elise has been featured for her Instagram expertise in publications such as Forbes, Entrepreneur, Brit + Co, Elite Daily and The Everygirl.

She is sharing how she hit a million dollars in 2020 by selling her Instagram courses, and she's sharing the best tips on how you can grow your own digital product business using Instagram.

This episode is jam packed with insight, tips and advice so listen in to learn how you can start using Instagram to sell your digital products!

Resources Mentioned:

empoweredbusiness.co/digital-product-toolbox

instagram.com/elisedarma

youtube.com/EliseDarma

https://pinterest.com/EliseDarma

storyvault.co

elisedarma.co/reels

Elisedarma.com

I would love to connect on Facebook

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

14: Why Ruth Rackley Ditched Her High-End Photography Business to Sell Digital Products Apr 22, 2021

Are you in your own way? Do you spend hours creating free content and getting nowhere because you’re too nervous to sell something?

The reality is that you actually don’t need to be an expert to sell something. The people consuming your free content regularly will trust you enough to make a purchase.

I am joined by one of my students, Ruth Rackley, to talk about giving out free content and making money through digital products all at the same time.

Ruth was a high-end wedding photographer when she decided to start a blog about essential oils. Now, she teaches busy moms to create and manage a profitable online business so they can get back outside with their family and enjoy life.

We talk a lot about selling before you think you’re ready, building trust, creating a more sustainable business and more.

Resources Mentioned:

empoweredbusiness.co/lab

Episode 12 - Is Blogging Dead?

byoilydesign.com

instagram.com/byoilydesign

pinterest.com/ruth_rackley/

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/14

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

13: How to Create the PERFECT Digital Product Apr 15, 2021

Are you under the impression that no one will pay for your knowledge or product?

I hope not because that is so not true!

In this episode, I am teaching you how to decide on the perfect, profitable digital product that you can sell to your audience or your future audience.

By using your hobbies, professional skills or life experiences, you can create a digital product that falls into one or more digital product categories: e-books, templates, printables or courses.

Tune in to hear me break down how to identify your sweet spot, how you can repurpose what you’re already good at, how to write a passion statement and more so you can start creating a product that sells!

Resources Mentioned:

Digital Product Dash

Empowered Business Box

Empowered Business Lab

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/13

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

12: Is Blogging Dead? Apr 08, 2021

Is blogging dead?

This is SUCH a controversial topic, so I am excited to be explaining my opinion on it in this episode.

Here’s what I think: blogging without understanding your customer journey is dead, but content marketing is alive and well!

Your job is to provide content for free with a purpose, and that purpose needs to be mutually beneficial to you and your future customer. I really think that it is as simple as that.

To learn more about how to do this well along with my opinion on display ads for blogs, affiliate marketing and more, tune in!

Resources Mentioned:

Empowered Business Lab

Digital Product Dash

I would love to connect on Facebook or Instagram!

Show notes available at monicafroese.com/12

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

11: How to Start a Subscription Box Business with Julie Ball Apr 01, 2021

How many subscriptions do you have? Most of us are no stranger to these!

I am joined by one of my favorite people, Julie Ball, to talk all about how she created a subscription box from scratch and how she now teaches others to do the same thing!

Julie is the Founder and Chief Sparkler of Sparkle Hustle Grow, a multi-six figure subscription box and online community for female entrepreneurs.

We are continuing along the theme of talking to business owners who have business models other than just digital products because I think it is so important for you to hear other ways that you can grow an online business.

No matter what type of business model suits you, I know you will benefit from this conversation with Julie because we are covering everything from how to plan for hustle, how to stay unique and more!

She is also giving us a MASSIVE discount on her Subscription Box Bootcamp, so tune in!

Resources Mentioned:

Subscription Box Bootcamp

www.mrsjulieball.com

Instagram: Subscription Box Bootcamp

Facebook: Subscription Box Bootcamp

Instagram: Sparkle Hustle Grow

Facebook: Sparkle Hustle Grow

Julie’s Podcast: Subscription Box Basics

Julie’s Book: Subscription Box Basics

I would love to connect on Facebook or Instagram!

Show notes available at www.monic

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

10: Business Lessons from Pinterest Agency Owner, Kate Ahl Mar 25, 2021

Are you ready to hear yet another way that you can grow a successful online business?

I am joined by Kate Ahl, the owner and founder of Simple Pin Media, and we're talking about her business journey.

While her business is different from mine, there are so many great tips on navigating business opportunities in the online space that resonate with me as an online business owner.

I think it's so important for you to hear different ways that you can grow an online business so that you can find out which one is right for you.

We cover everything from courses to memberships to products and more, so tune in!

Resources Mentioned:

Simplepinmedia.com

The Simple Pin Collective

The Ad Society

Follow Simple Pin Media on Pinterest

Follow Simple Pin Media on Instagram

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/10

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

9: How to Create Six Figure Success in a Service Based Business with Brandi Mowles Mar 18, 2021

You won’t believe how many paths you can take to get to the same result!

I teach others how to build a business based on digital products, and my guest for this episode teaches others how to build a business based on being a service provider. These are totally different paths, but our destinations are almost identical!

In this episode, I am joined by Brandi Mowles. We are talking all about creating massive success whether you have a business based on being a service provider or a business based on digital products.

Even though these are so different, Brandi and I have found that there are SO many parallels in what leads to true success.

Tune in to hear the power of delivering to your students and pouring into them, why creating a value outcome is crucial, the importance of networking and more!

Resources Mentioned:

Free Training: Serve Scale Soar

Podcast: Serve Scale Soar

Beta to Biggie

Serve Scale Soar Episode: Ethical Marketing > Bro Marketing

Brandi Mowles on Instagram

Empowered Business Box

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/9

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

8: Improving Your Money Mindset with Chelsea Brennan Mar 11, 2021

Are you ready to feel confident with money?

It’s time to address the primary issue that most people have around money: money mindset issues.

In this episode, I am joined by Chelsea Brennan from Smart Money Mamas! We are talking all about how to create healthy money habits so we can achieve our biggest goals.

Our ability to become the best version of ourselves is very intricately tied to our relationship with money, so Chelsea is giving us some great advice and providing resources for us to keep working at this.

Tune in to hear the effect that your childhood has on your money mindset, why it's important to have a safe space to talk about money and more!

Resources Mentioned:

Join the Motivated Mama Society

Smart Money Mamas Website

Follow Smart Money Mamas on Instagram

Like Smart Money Mamas on Facebook

Subscribe to the Smart Money Mamas Youtube Channel

Follow Smart Money Mamas on Pinterest

I would love to connect on Facebook or Instagram

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

7: What You Need to Know About Keeping Your Business Legal with Jamie Lieberman Mar 04, 2021

How much do you know about the legal side of your business?

This is something that most online businesses owners avoid simply because it can be incredibly complicated.

In this episode, I am talking with my very own lawyer! Jamie Lieberman from Hashtag Legal is talking with me about the financial rewards and potential legal risks that can come with being a creator, an innovator and an entrepreneur.

This is such an important conversation because it will help you to understand how and why you need to build a strong legal foundation for your business. Jamie is even sharing her free Copyright Resource Guide with us!

Tune in to hear why creatives don’t usually want to deal with lawyers, what policies you need on your website and more!

Resources Mentioned:

Free Copyright Resource Guide

Follow Hashtag Legal on Instagram

Subscribe to Jamie's Youtube Channel

Like Hashtag Legal on Facebook

Email Jamie: info@hashtag-legal.com

FREE Digital Product Toolbox

I would love to connect on Facebook or Instagram!

Show notes available at www.mo

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

6: 13 Tips for a High-Converting Sales Page Feb 25, 2021

How well are you converting your traffic?

Without a solid sales page, it can be really hard to convert your traffic especially if they are cold traffic!

In this episode, I am taking you behind the scenes of a very unique sales funnel that I developed to use with digital products. I call it the Triple Dip Funnel®!

This process can be a total game changer for you if you are selling your own digital products.

Tune in to hear why and how you should include testimonials, key benefits, objections and 11 more components on your sales page.

Resources Mentioned:

Triple Dip Funnel® Online Course

Family Budget Spreadsheet

Family Budget System

Triple Dip Funnel® Website Templates

Monica Froese Shop

Leadpages

Elementor

FREE Digital Product Toolbox

Join the Empowered Business Lab Waitlist

Join the Empowered Business Club Waitlist

Show notes available at www.monicafroese.com/6

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

5: How I Plan to Make $1 Million in 2021 on Digital Products Feb 18, 2021

Did you know that only two percent of women owned businesses ever reach one million dollars in revenue?

That sounds like a glass ceiling I am ready to plow my way through!

In this episode, I am sharing with you my goals for 2021, and how I plan to achieve them.

Things change so much in a year especially in the online business world, so I know that setting goals can be so tough! I have a feeling this year is going to be different though because of my dedication to consistency.

Tune in to hear my top goals for the year, mistakes I have made in the past and what to expect from my business and launches in 2021!

Resources Mentioned:

FREE Digital Product Toolbox

Join the Empowered Business Lab Waitlist

Join the Empowered Business Club Waitlist

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/5

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

4: How I Pivoted My Entire Digital Product Business in 2020 Feb 11, 2021

2020 was a crazy year. It was undoubtedly filled with ups and downs for all of us!

Today I am recapping the good and the bad of the craziest year I've ever lived through. Needless to say, the plans I had at the end of 2019 were obliterated by the time March 2020 rolled around as I am sure you can probably relate to.

My family was incredibly fortunate during this difficult time. I have an online business, so while there was uncertainty about whether people would continue to buy products, I knew my income wouldn't disappear overnight. That didn’t leave me immune from struggles though!

2020 was the year I realized I was no longer happy with the direction of my business, so I completely blew up the 4 years of hard work I had created around Pinterest to pivot my business in a brand new direction.

I am talking all about that today with you. There are some major business growth takeaways packed into this episode that you don’t want to miss!

Resources Mentioned:

Exactly Why I’m Pivoting My Entire 6-Figure Business

Ultimate CEO Business Planning Spreadsheet

New Program Offers

Empowered Business Box

Join the Empowered Business Lab Waitlist

New Office Instagram Highlight

FREE Digital Product Toolbox

I would love to connect on Facebook or

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

3: Lessons Learned From Building a $1 Million Digital Product Business Feb 11, 2021

I'm so excited you’re tuning in for today's special episode!

This is an extremely valuable episode because I'm going to take you through the first three and a half years of building my digital product business.

I'm dishing out all of the most important lessons that I learned from creating and selling digital products from 2016 through 2019.
Let me just say, I have tried all the things when it comes to digital products. If you love hearing business recaps then this is an episode you won't want to miss. It's filled with lots of juicy details and lessons that I learned the hard way.

Don’t forget to tune in next week to discover the lessons I learned in 2020!

Resources Mentioned:

2019 Income Report

2018 Income Report

Postpartum PTSD

Traction by Gino Wickman

Company of One by Paul Jarvis

Built to Sell by John Warrilow

Profit First by Mike Michalowicz

Building a Story Brand by Donald Miller

FREE Digital Product Toolbox

I would love to connect on Facebook or

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

The Custom GPT Think Tank is happening exclusively inside the Empowered Business Society® Pro. This is where we turn your expertise into real AI tools that generate leads, sales, and time back on your calendar.

👉 Join EBS Pro now and claim your seat.

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

2: How One $17 Digital Product Made Over $200,000 Feb 11, 2021

Have you been on the fence about creating or scaling your digital product? Do you still not believe that it could be profitable?

Well, I'm here to prove to you that it’s definitely possible!

In this episode, I’m taking you behind the scenes of my very first digital product that has now made me over six figures. Not only has it been profitable, but this is a product that I was already using every single day in my own life for years before I ever sold it.

I’ll be deep diving into how I made a healthy profit as well as breaking down the four major lessons I learned from launching my first six figure digital product with nothing but a very small email list.

If you’re still needing that little boost of confidence to start or scale your online digital product business, then you don’t want to miss this episode!

Resources Mentioned:

Redefining Mom Website

Family Budget Spreadsheet

FREE Digital Product Toolbox

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/2

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast

🚀 Let’s build something that sells with the Reverse Idea Finder™ GPT 👇🏼

YES, I WANT THE GPT!

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

1: Welcome to the Empowered Business Podcast with Monica Froese Feb 01, 2021

Have you been hoping for a secret weapon to help you create a six-figure digital product business?

Good news! I'm on a mission to help 1,000 women make $100,000 dollars a year. That's right. One hundred million dollars towards financial independence for women.

For this pilot episode, I’d like to take the time to introduce myself and give you a little bit of my backstory. I’ll tell you about where I came from and why I'm so passionate about teaching you about digital products and online business. I'll also touch on what to expect from me in future episodes.

If you’re excited about starting or scaling your online digital product business, this episode is for you!

Resources Mentioned:

Redefining Mom Website

Family Budget Spreadsheet

Conquering Postpartum PTSD

FREE Digital Product Toolbox

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com

Grab the Reverse Idea Finder™ GPT to:

✅ Validate ideas using real customer search behavior

✅ Brainstorm product angles based on proven demand

✅ Discover gaps your new digital product can fill fast