EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Latest Episodes:

Display Ads Success – Show 154 Nov 10, 2015

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The Industry's Favorite SEO Podcast #EDGETALK : SEO Fundamentals Hey, you know those creepy little ads that follow you around after you visit a website? You know how we wish you knew how they did that, and whether it's effective? Well, let me tell you a secret: Remarketing and Display […]

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Google Conspiracy Theories – Show 153 Nov 04, 2015

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The Industry's Favorite SEO Podcast #EDGETALK : SEO Fundamentals Time to break out your tin foil hat? We are going over the elements of truth in the ideas SEO pros talk about in their most paranoid moments about Google today, and you can finally get the questions you have had […]

The post Google Conspiracy Theories – Show 153 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Never Hire an In-House SEO – Show 152 Oct 27, 2015

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SEO Radio Podcast #EDGETALK : SEO Fundamentals Hiring decisions are always tough. Making hiring decisions about a search engine optimization professional for your organization are especially challenging. Have you thought about it? Why should I hire an agency, when I could have an entire person in-house, 160 hours a month […]

The post Never Hire an In-House SEO – Show 152 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

After Optimizing Your Website, What's Next? – Show 151 Oct 20, 2015

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The Industry's Favorite SEO Podcast #EDGETALK : Content Mapping, What Is It? It happens every time. The first 3 to 6 months (longer if the website is very large and complex) of any SEO effort is almost always exclusively dedicated to fixing mistakes, improving existing issues, tweaking and tuning the […]

The post After Optimizing Your Website, What's Next? – Show 151 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Gini Dietrich on Social Media Policies – Show 150 Oct 06, 2015

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SEO Radio Podcast #EDGETALK : Social Media Policies & Omnichannel What happens to the brand of a company, particularly its brand in social media, when an employee goes rogue and starts harming the company with something that they say or do? There can be so many scary things that could […]

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Why Low Internet Marketing Budgets Fail – Show 149 Sep 29, 2015

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The Industry's Favorite SEO Podcast #EDGETALK : How Much Should You Spend On Internet Marketing? If a company invests under $1,000 per month on internet marketing and expects meaningful results, it will be sorely disappointed. Guaranteed. Low budget internet marketing works only if a company has minimal expectations. If your […]

The post Why Low Internet Marketing Budgets Fail – Show 149 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Is ROI Really What You Are Looking For? – Show 148 Sep 22, 2015

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The Industry's Favorite SEO Podcast #EDGETALK : Is ROI Really What You Are Looking For? There's a lot of talk about return on investment as a marketing metric…but ROI is inherently flawed for campaign-based marketing. A new look at ROI might be just the remedy we need to build a […]

The post Is ROI Really What You Are Looking For? – Show 148 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

10 Commandments of Content Marketing – Show 147 Sep 15, 2015

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The Industry's Favorite SEO Podcast #EDGETALK : Google's Local Snack Pack Shake Up Marketers often confuse content marketing with engagement. Just because you get someone's attention doesn't mean your audience actually cares. You spend all of this time following the work of others, listening to experts who preach soundbites and […]

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Interactive Content – The Future of Content Marketing – Show 146 Sep 01, 2015

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The Industry's Favorite SEO Podcast #EDGETALK : Google's Local Snack Pack Shake Up Okay, you're blogging, you finally decided that it had to happen, or maybe you started doing it last year and you're getting some steam going. I bet you're doing more content than you were back then, and […]

The post Interactive Content – The Future of Content Marketing – Show 146 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

Google's Local Snack Pack Shake Up – Show 145 Aug 25, 2015

Show notes

The Industry's Favorite SEO Podcast #EDGETALK : Google's Local Snack Pack Shake Up Local SEO has seen the biggest shake-up since Google launched their first local algorithm, Pigeon, just over a year ago. We've lost the 7 packs ladies and gentlemen! They aren't there anymore. Did you hear that? That […]

The post Google's Local Snack Pack Shake Up – Show 145 appeared first on Digital Marketing Podcast | SEO Podcast | Edge of the Web.

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