EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Latest Episodes:

EP 244: Understanding the Google Algorithm w/John Mueller Oct 10, 2017

Show notes

You know, this show started over five years ago with a mission to educate our audience on the different areas of digital marketing and our sweet spot has always been SEO. That where Site Strategics started - by debunking SEO myths and speaking with leaders in search and the SEO field.

We have a very special show today - we are talking to John Mueller, a Webmaster Trends Analyst at Google. It's not often that we get Google on the horn so we are especially excited for this show!

John Mueller works with the Webmaster Central, Sitemaps and Search Quality teams at Google to make sure information flows freely between webmasters and engineers at Google. He is based in Zurich, Switzerland and is known for his regular Google Webmaster Hangouts - where he takes live Q&A from webmasters and SEOs.

Join us on our conversation with John Mueller as we dive deep into some SEO topics...today on the EDGE!

EP 243: Tips to Improve Your On-Camera Presence w/David H. Lawrence XVII Oct 06, 2017

Show notes

David H. Lawrence XVII is an actor and professional voiceover talent and is best known for his role as Eric Doyle (The Puppet Master villain) in Heroes but has also had roles in The People vs. OJ Simpson, Cars 3 and Lost.

David had been in radio for over 30 years when he decided he wanted to change to become an actor and moved out to Los Angeles. After spending a few years training and gaining experience, he got his first paid role at the age of 50.

With his wealth of knowledge in radio and voiceover talent, David then decided to build an online training class called VO2GoGo that helps actors and voiceover talents use their voice to tell effective stories. Now, he is the process of developing a course called Camera Ready U - which is designed for actors, marketers, and anyone else who wants to improve their on-screen camera presence.

This week we talk with David about his background in radio, why he decided to change careers so late in life, and of course his acting career. Plus, we discuss his new training course and get a little preview of some of the topics he'll talk about in the course.

All this and more, on the Edge!

EP 242: How to Build an Online Community w/David Markovich Sep 27, 2017

Show notes

David Markovich is the Founder and CEO of Online Geniuses (OG), a community that he has built online using Slack with over 8,000 members.

Several of our past guests have mentioned this community to us and so we wanted to learn more about this group!

Listen to David talk about how he came up with the idea for Online Geniuses, how it was to move the group from Skype to Slack, and find out about the meetups in different cities across the world!

EP 241: How to Build the Marketing Agency of 2020 w/David Mihm Sep 20, 2017

Show notes

Imagine the year is 2020 and Google and Amazon have taken over the world and Skynet has become a reality. What can you do to prepare your marketing agency for this ultimate reality? We're talking to David Mihm is the founder of Tidings this week on Edge of the Web.

David Mihm has been involved in Local SEO for several years now and even founded the company GetListed.org which he sold to Moz in 2012. David's newest company is only a few months old and is looking to turn the email marketing industry on its head! This tool combines all of your social media postings and turns it into a weekly or monthly newsletter. Email marketing has proved to be one of the more effective marketing tools out there that people seem to ignore or push aside. This new tool will help to change that!

A few of the topics we cover in this episode include:

Home Service Ads Local SEO Artificial Intelligence Voice Search The Value of AdWords in the Future The Future of SEO

EP 240: The Latest Google Patents w/Bill Slawski Sep 19, 2017

Show notes

Bill Slawski is the Director of SEO Research at Go Fish Digital and he is also behind the blog SEO by the Sea. As well as his extensive SEO knowledge, Bill is known for examining and studying patents filled by search engines.

In this episode, Erin and Tom talk to Bill about the latest patent filed by Google (Project Jacquard - Textile-Based Device Controls), learn about the weirdest patent Google ever filed, and learn more about Bill's history in law.

Check out this fun interview and join us for our next show on Facebook Live for a chance to win a free account to Ahrefs!

EP 239: Your Guide to International SEO w/Aleyda Solis Sep 12, 2017

Show notes

Aleyda Solis is one of the SEO industry's top talents and we are certainly excited to have her on Edge of the Web this week.

Aleyda is a well-known & experienced international SEO consultant, author, and speaker with 10+ years of experiences working with European, American, and Latin-America companies. She has been named a top digital marketing specialist by Forbes, Entrepreneur, and was recently featured in Huffington Post.

In this episode, we get to ask her your questions and we deep dive into International SEO - we're giving you your guide to start in this area. All this and more, today on the EDGE!

EP 238: Growing Your Business and Brand Through Public Speaking w/Andrew Davis Sep 05, 2017

Show notes

A great speech isn't one big performance, it's made up of hundreds, thousands, or even millions of little moments. So this week we're talking to Andrew Davis who is a bestselling author and keynote speaker from Monumental Shift.

He is starting a new program called Amplify Speaking. This new training course from Andrew will help you improve your public speaking skills and help you land speaking gigs at some of the nation's biggest conferences.

Plus, with those speaking engagements, you should be able to get leads and new business from them! Find out how public speaking can improve your company's bottom line this week on the EDGE!

EP 237: Shooting Video With Your Phone and Tablet w/David Basulto Aug 29, 2017

Show notes

We are coming up on fall and that means it is time for all of the new smartphones to be released - and one of the features everyone looks for in their smartphone is the camera. The cameras on phones are improving every year and have made shooting video on your phone so easy to do.

David Basulto saw this trend and decided to help us all shoot better video with our phones. While he was a film teacher at a local high school David Basulto decided he wanted to help his students use the tools they already have to shoot video. And that's where he came up with the cases he creates at iOgrapher.

His company took off in 2013 and quickly he was seeing his cases being used by the Miami Dolphins, the Boston Celtics, and even Steven Speilberg! David has also written a book which explains all that you need to know about shooting video with your phone or tablet. The book came out last December and is called Life. Camera. Action.: How to Turn Your Mobile Device into a Filmmaking Powerhouse

Also - joining Erin Sparks and Tom Brodbeck in the studio is AJ Ablog, the founder, and Visual Director of Ablog Cinema. AJ is a great videographer in Indianapolis and he assists Site Strategics in all of our video work.

GIVEAWAY

We are also going to be giving away some product from iOgrapher - If you comment on the Facebook Live video, you'll be entered to win a FREE case from iOgrapher! To enter the contest, leave your comment on this video: https://www.facebook.com/EdgeoftheWeb/videos/1211891312254054/

You have until Thursday 8/31 at 2:59 p.m. to enter and we'll announce the winners on our Facebook Live at 3 p.m. on 8/31.

EP 236: Job Recruiting and Interviewing Via Text w/Aman Brar Aug 22, 2017

Show notes

What do you more often - call or text? For many (especially millennials) texting has become the preferred method of communication and Aman Brar CEO of Canvas thinks the next evolution in the hiring process should include texting.

A recent study found that 86% of respondents aged 18-30 felt positive when recruiters utilized text messaging during the interview process. Plus, there are many benefits for the recruiters and HR managers too. It eases the process of reaching today's talent, saves time, and can even eliminate bias in the hiring process.

Listen to our great conversation with Aman Brar as he joins us in the studio to talk about all the features that Canvas provides and how you can use it in your next job hire!

EP 235: Becoming an Innovative Brand w/Carla Johnson Aug 15, 2017

Show notes

Carla Johnson is a well-known keynote speaker, author and Chief Experience Officer at Type A Communications. She helps companies tell better stories in order to build stronger brand awareness, better customer engagement, and increase revenue. She is a consultant to the Content Marketing Institute and has worked with brands like American Express, Dell, and Motorola.

More recently, Carla co-authored the book Experiences: The 7th Era of Marketing with Robert Rose which teaches marketers how to develop, manage, and lead the creation of valuable experiences for their organization.

We wanted to have Carla on this week's show to talk about branding - and more specifically innovative branding. She has worked with some of the world's biggest brands and has some great insight into how to keep that innovative culture in your company.

If you enjoyed our conversation with Carla, be sure to check out her presentation at Content Marketing World in a few weeks. If you haven't bought your tickets for the event yet, use Carla's discount code to save $100. Use code SPKR100 at checkout.

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