EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

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News from 358 with Greg Finn Jun 10, 2020

Show notes

Page No-Index Guidance from Google

If you wonder which pages really should get a "noindex" tag and which ones you don't have to bother with, Google's John Mueller took a crack at explaining it in Google Webmaster Hangout.By: Roger MonttiFrom: Search Engine Journal

How Useful is AMP if It's Not Tied to Top Stories?

In 2021 Google is going to drop the AMP requirement for Top Stories Eligibility. The question is whether or not publishers will stick with AMP if they don't have to. Hard to say at this point.By: George NguyenFrom: Search Engine Land

Video Views and Lead Ads get Engagement Remarketing Option on LinkedIn

If you've been waiting…and waiting…and waiting for more targeting options in your LinkeIn advertising campaigns, it looks like the wait is finally over for Lead Ads and Video views.By: Susan WenogradFrom: Search Engine Journal

358 | Google's Ups and Downs with Greg Finn Jun 10, 2020

Show notes

Our featured guest this week on the award-winning EDGE of the Web podcast is Greg Finn, Chief Marketing Officer at Cypress North. He has been involved with the digital marketing industry for over 12 years now and is a certified Google Adwords partner. We turned to Greg to provide us insight to overcome the challenges working with Google. If you are in the digital marketing industry then you know that our relationship with Google is like a rollercoaster with the core algorithm updates and the changes in requirements when it comes to being a part of the Google Partner Program. Tune into episode 358 of EDGE of the Web to deep dive into everything Google!

Key topics discussed during the show:

Google Partner Program
- Certifications
- Shift in requirements
Issues inside of Google Ad matching
Podcasting with Search Engine Journal

News from 357 with Paul Lovell Jun 04, 2020

Show notes

Don't Panic About the Google Page Experience UpdateGoogle is talking about an algorithm update that will take place at some point in 2021, but it appears to be a combination of things they already consider. And you have time to fix them. By: Barry SchwartzFrom: Search Engine Roundtable

Watch Out TikTok, Zynn is Coming for YouIt's hard to imagine any app overtaking TikTok's momentum, unless maybe it would pay users to watch videos. And that's exactly what newcomer Zynn is doing. Will it succeed?By: Jacob KastrenakesFrom: The Verge

SMBs Looking Forward to Google's Ad CreditsGoogle is testing adding selected web page links in the results user get when searching on YouTube, with the option of clicking on the page link to visit it or conducting a Google search.By: Matt SouthernFrom: Search Engine Land

357 | Structured Data via GTM with Paul Lovell Jun 03, 2020

Show notes

When it's time to get your schema mark-up in order, it's frustrating to have to wait in what feels like an endless line for the developers to make time for it. Wouldn't it be nice if there were a way to skip that line altogether? You can, and the secret is leveraging Google Tag Manager to get the job done! This week's featured guest, Paul Lovell, founder of Always Evolving SEO, is always looking for better and more efficient ways for SEOs to get impressive results for clients. His latest obsession is leveraging the functionalities of Google Tag Manager for schema mark-up so you can bypass waiting on developers.

Key topics discussed during the show:

Structured Data 101
What Schema.org Consists Of
Managing & Deploying Structured Data
Most Common Schema Types
Deploying Schema Through GTM

News from 356 with John Wall Jun 01, 2020

Show notes

Advertisers Using AI to Find Podcast Opportunities

Podcasts are hugely popular right now, but digital marketers who want to advertise on the right ones have to wade through thousands and thousands of options. Now AI can help.

By: InsideRadio

From: Inside Radio

Facebook and Instagram Dive into eCommerce with Shops

The novel coronavirus pandemic seems to have served up the final push Facebook needed to let businesses have online stores easily accessible through both Facebook and Instagram.

By: Andrew Hutchinson

From: Social Media Today

What Happened to Google Search Results After the May Core Update?

There has been a good deal of chatter out there about something seeming amiss with Google's search results post-update. Did Google break something? And if they did, can they fix it?

By: Barry Schwartz

From: Search Engine Roundtable

356 | Is Podcasting Your Drip Method for Sales with John Wall Jun 01, 2020

Show notes

Could podcasting be your drip method for sales? Let's filter this with John Wall, and grind out the details! John Wall, Partner at Trust Insights and co-host of Marketing Over Coffee, joins us on EDGE of the Web to share his insights on how he has been building and growing his podcast for the last 12 years. Marketing Over Coffee is a marketing podcast, audio-on-demand that covers both classic and new marketing. John and Christopher S. Penn, record a show every week and then publish every Thursday morning. They've been talking about marketing at tech on Marketing Over Coffee for over 12 years which has become their leading source of customers. Tune in to episode 356 of EDGE of the Web to learn how to create a drip method for sales utilizing your own podcast.

Key topics discussed during the show:

Steps to building a podcast
Challenges with building and keeping up with your podcast
Reasons to build a podcast
Getting into your podcast subject of interest
How remote working has impacted podcasts and social media engagement

News from 355 with Katy Mann May 21, 2020

Show notes

Pandemic Impacts on Small Businesses Assembled by Facebook

The report is based on Facebook collecting responses from 86,000 small-to-medium-sized businesses, as well as 9,000 who are self-employed in providing personal goods and services.

By: Andrew HutchinsonFrom: Social Media Today

Backlash Against Businesses with Coronavirus Surcharges

A wide variety of businesses, including restaurants, salons, and even some dentist's offices, are tacking on extra fees to recoup coronavirus costs. Needless to say, there is social media backlash.

By: Brie StimsonFrom: Fox News

Major Zoom Crash Across the United Kingdom

With so many people, businesses, and organizations relying on Zoom for meetings and contact, a major platform outage like the one in the UK leaves everyone feeling angry and frustrated.

By: Bhvishya PatelFrom: Daily Mail

355 | Shifting Your Business when the World Changes with Katy Mann May 21, 2020

Show notes

Coronavirus has been affecting a lot of businesses over the past few months. Adjusting the way you operate your business during a global pandemic isn't easy but this week's featured guest is here to help! Katy Mann, Founder of Indy with Kids, is our special guest this week on the award-winning EDGE of the Web podcast. Her business is events-based, and when a global pandemic comes along and cancels everything, then no events = no business. What to do? It's about shifting and adapting and still finding ways to build your local brand. Tune in to episode 355 of EDGE of the Web to learn some strategies on how to keep business flowing!

Key topics discussed during the show:

Learn About Indy With Kids Website
Website Updates and Adjustments Over the Past 10 Years
- Change in Content
Business Pivots
Consumers Social Media Perspectives
Community/Business Changes Post COVID

News from 354 with Mordy Oberstein and Lily Ray May 14, 2020

Show notes

Keep Calm and Carry On! Google's Latest Core Update

On May 4, 2020, Google started rolling out what appears to be a big, broad core update. The full effect may not be felt for another week, but by all indications this was a very significant update.

By: Barry SchwartzFrom: Search Engine Land

Lily Ray on the May 2020 Google Core Update

Her analysis of 550 domains through the Sistrix US visibility index. As with other recent Google updates, YMYL (your money, your life) websites were once again a major focus.

By: Lily RayFrom: Path Interactive

Omni-Channel Updates in a Time of Coronavirus

Everyone's been shopping online during the COVID-19 pandemic, and now Shopify and Yelp rolled out updates to help SMBs up their omni-channel marketing game.

By: Vin GaetaFrom: IMPACT

354 | The May 2020 Google Core Update with Mordy Oberstein May 14, 2020

Show notes

Every time Google rolls out a new core update, as they did earlier this month, it unleashes a storm of panic and frustration as people try to figure who are the winners and who are the losers. This week's special guest is Mordy Oberstein, Chief Marketing Officer at Rank Ranger, and he'll help put all this in a better, more productive perspective. Mordy's expertise in this field comes from his experience writing original SEO insights and analysis. He also is a Search Engine Land author, industry speaker, and host of The In Search SEO Podcast. We reference him as a search marketing educator!

Key topics discussed during the show:

May 4th Core Google Algorithm Update
Uniform Changes Across Niches
Search Behavior Changes
Update During COVID19
Updates Responding To Search Change

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