EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Latest Episodes:

News from Episode 372 with Benjamin Shapiro Oct 21, 2020

Show notes

Why Podcasters Need Google Podcasts Manager

This new service from Google includes tools for more actively managing podcasts for Google Search as well as analytics on podcast listeners and new podcaster community forum.

Podcasts Are the New Spoken-Word Channel

In the latest Spoken Word Audio Report, Edison Research documents the continued rise of podcasting as the way people are consuming spoken-word audio, and the stats are impressive!

Updated Google Quality Rater Guidelines Emphasize "Needs Met"

It's been nearly a year since Google last updated its Quality Rater Guidelines. Changes in the newest version point to meeting user needs as a critical need for SEOs to put time into.

Significant AI Search Changes Impact Many Queries

Announcements from Google to pay attention to include BERT now being used in 100% of all English search queries, the biggest update in five years to handling misspelled words, and passage indexing.

WPBakery Vulnerability Poses Threat to 4.3 Million Sites

The popular WPBakery plugin used in more than 4.3 million WordPress websites could result malicious JavaScript being injected into posts. Update to version 6.4.1 right away!

371 | Fifteen Years of SEO with Will Critchlow Oct 16, 2020

Show notes

This week's featured guest is Will Critchlow, CEO of SearchPilot, a company owned by the founders of Distilled. SearchPilot focuses on its SEO A/B testing and meta-CMS technology (previously known as Distilled ODN). We covered a number of things regarding the history of Search and also deep-dived into the development of SearchPilot. After covering the last 15 years of SEO we went into how the machine learning era is going to evolve SEO. You won't want to miss EDGE of the Web episode 371!

Key topics discussed during the show:

Development of SearchPilot
Eras of Search
Last 15 years of SEO
Machine learning evolving SEO

News from 371 with Will Critchlow Oct 13, 2020

Show notes

Topics covered in this week's news: New data-sharing regulations causes Facebook to reconsider operations in Europe The new Web Stories WordPress plugin by Google has been publicly released Authority profile? What Google hinted at in a recent blog post about the last core update.

News from 370 with Paul Shapiro Oct 10, 2020

Show notes

More AR and VR Options Coming from Facebook

When Facebook launches its AR Glasses next year, will you be lining up for a pair? There's more happening in the VR/AR pipeline that you might have thought.

Recovering from a Google Manual Action Takes Time

Depending on what happened and why, recovering from a manual action by Google is going to take some time, and you've got to be realistic about what it means for rankings.

Delayed Search Console Reporting Confirmed by Google

Google is communicating with site owners that "longer than usual" delays are occurring with Search Console reporting, but it begs the question on everyone's mind: Why?

370 | Enterprise In-House SEO Advantages with Paul Shapiro Oct 10, 2020

Show notes

This week's featured guest is Paul Shapiro, founder of Online Geniuses, a Slack Chat-based community for internet marketers. He is a programmer and is very fond of horror movies and board games. In fact, he also operates a board game blog. He was on our show back March 2016, when we first discussed AMP on the show. This episode we discussed all things SEO. Tune-in to learn more about SEO during the EDGE of the Web episode 370.

Key topics discussed during the show:

Agency vs in-house SEO
Developing in-house SEO tools
Machine learning & SEO
SEO pro tip

News from 368 with Jeroen Corthout Sep 23, 2020

Show notes

Online-Only Grocery Stores Experiment by Whole Foods

They call them "dark stores" because they're not for walk-in customers. Instead, they only fulfill online orders for grocery delivery. Is this the future of supermarket retail?

New Membership Service: Walmart+

Consumer retail juggernaut Walmart's new membership service comes with an annual or monthly membership fee, includes unlimited shipping, and offers other perks.

Could Call Analytics be Your Missing Link?

Google search ads result in more than 80 million phone calls from consumers to advertising companies. Call analytics might help companies get more from that engagement.

369 | Google Ads Hiding Data with Kirk Williams and Sam Ruchlewicz Sep 23, 2020

Show notes

This week we called upon two of our friends, Kirk Williams and Sam Ruchlewicz, to join episode 369 of EDGE of the Web. Kirk is the owner of ZATO, his Paid Search PPC micro-agency of experts, and has been working in Digital Marketing since 2009. Sam is Vice President, Digital Strategist, and Data Analyst at Warschawski. Sam oversees client accounts and is responsible for both the strategic direction and execution of all integrated digital marketing and data analytics initiatives. With the news of Google ads hiding data, we called them in for an emergency episode to discuss what is going on.

Key topics discussed during the show:

Changes to Google ads search terms report
Cited data privacy
PPC experts reactions
Percentage of data hidden
Impact on SEOs

368 | Sales Automation and the Human Element with Jeroen Corthout Sep 23, 2020

Show notes

Our featured guest on episode 368 of EDGE of the Web is Jeroen Corthout, CEO and co-founder of Salesflare, the intelligent CRM that startups and small businesses love to use. Salesflare's mission is to automate everything in sales, but the irreplaceable human contact. It gathers this information from emails, email signatures, social profiles, and more. Everything automatically appears in your address book. Jeroen shares his knowledge and some insights on CRMs along with selling during COVID19. You won't want to miss this episode!

Key topics discussed during the show:

Saas CRMs
Comparison of Salesflare to other CRMs
Building new software with AI
Automation vs Human
Selling remotely during COVID19

367 | State of the YouTube Address with Tim Schmoyer Sep 14, 2020

Show notes

Our featured guest on EDGE of the Web episode 367 is Tim Schmoyer, CEO of Video Creators. In 2006, Tim was in graduate school and wanted to introduce his girlfriend to his family across the country, so he uploaded videos to YouTube of them hanging out together. Others started watching, which freaked him out a bit, so he started digging into YouTube to figure out how it worked. In 2011, he became the first creator to start training YouTube creators. Today his company, Video Creators, has been featured by FOX, Forbes, BBC even YouTube themselves. His team has helped their clients organically earn over 17 billion views and 70 million subscribers, but that's only the beginning as they continue to train creators to master YouTube and change lives. Tune in today to learn how to grow a loyal audience while creating top-notch video content from an expert!

Key topics discussed during the show:

YouTube During Quarantine
YouTube Trends
Tips For Content Creators
Using Video During COVID19

News from 367 with Tim Schmoyer Sep 04, 2020

Show notes

Beta Launch of "Horizon" VR Social Experience by Facebook Horizon is Facebook's sandbox creation tool for virtual reality experiences, which it wants to broaden while also keeping it social as it enters its next phase of development.

Will Apple Launch a Search Engine to Compete with Google? The signs include Apple hiring more search engineers, making changes to its Spotlight Search mobile engine to bypass Google results, and is beefing up its webcrawling Applebot.

Microsoft and Walmart Team Up in Bid to Acquire TikTok This is a significant move showing how big a deal it is to figure out who is going to take of TikTok in the US. Walmart sees huge e-commerce potential in the acquisition.

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