EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Latest Episodes:

519 | What You Didn't Know in News SEO w/ Barry Adams Jul 29, 2022

Show notes

In this second segment of our interview with Barry Adams, we unpacked further some SEO tips for the news publishing industry. We delve into misconceptions about how Google processes news sites. We also find some shocking points, including how Google looks at titles in news posts. We finish up with a discussion about truth in the news industry and how that affects rank.

Be sure to check out the first part of the interview: we start with some major SEO points common from over 50 news site audits Barry has performed.

[00:05:18] Don't Make Optimization a Challenge for the Writers

[00:08:48] The Navigation of the Site Cannot Be Overlooked

[00:12:33] EDGE of the Web Title Sponsor: Site Strategics

[00:13:19] Which is a Stronger Optimization Signal: Nav Links or Site Structure?

[00:16:53] The Title Isn't Important: How About That?

[00:18:17] Google Doesn't Even Read the Content Until It Reads the Structured Data

[00:20:05] Google Doesn't Even Render the HTML. News is Fast

[00:23:07] EDGE of the Web Sponsor: edgeofthewebradio.com/wix

[00:23:37] The Monetization Factor: Where Load Time Dies

[00:28:21] Small Changes Over Time Make the Difference.

[00:32:00] How Valuable is Trust in News?

[00:39:04] News and Editorial SEO Summit: NewsSeo.io

518 | News from the EDGE | Week of 07.25.2022 Jul 27, 2022

Show notes

Did Mordy literally try to piss off every one of our sponsors this week? Boy, it felt like it. Drop in as we cover Search Engine Journal and Content Marketing Institute articles. Dig in and have a bite of digital marketing news this week with Erin, Mordy, and Jacob!

[00:04:43] All's Fair in SEO and Relinking

[00:11:15] EDGE of the Web Title Sponsor: Site Strategics

[00:13:16] Clickbait caused $115M in ad spend loss

[00:17:03] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

[00:17:14] Is Your Thought Leadership Content Missing the Point?

[00:25:05] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower

[00:26:18] Fast Track 1: Google People Also Ask Back To Normal Levels

[00:28:29] Fast Track 2: Google Now Test Interactive Card Knowledge Panel Box Layout

[00:30:08] Fast Track 3 :Google Local Service Ads Seeing A Lot Of Fake Reviews

#StandwithUkraine edgeofthewebradio.com/ukraine

517 | News Publishing SEO with Barry Adams Jul 23, 2022

Show notes

Barry Adams returns to the EDGE to share key SEO tips for the news publishing industry. We delve into what Barry has seen from over 50 news site audits as the most common opportunities to leverage in the news ranking race. Be sure to check out the second part of the interview: we continue with these key SEO points as well as a focus on expertise and truth as it applies to News SEO.

[00:04:55] Career Path of a News Publishing SEO [00:09:03] The Volatility in News Publishing: less than 48 Hours [00:11:15] Topical Expertise, not Domain Authority [00:14:37] Your Quality Raters Guidelines Checklist [00:17:16] Page One Power: Title Sponsor edgeofthewebradio.com/pageonepower [00:17:53] Get the Structured Data Right: NewsArticle + Images [00:20:28] Having SEO Policies for News Adopted from the Top Down [00:22:24] Know Thy Internal Links/Tags [00:27:44] EDGE of the Web Sponsor: Site Strategics edgeofthewebradio.com/site [00:29:58] Infinite Scroll: Kill It [00:33:30] Slow Response Times Can Be Your Undoing

516 | News from the EDGE | Week of 7.18.2022 Jul 21, 2022

Show notes

Crystal Carter, Head of SEO Communications at Wix joins the EDGE crew in Mordy's stead to cover all of the hot topics, including the hottest topic, the HEAT! Stay cool with us as we tackle news from Search Engine Roundtable, TechCrunch, Social Media Today, and Esquire.

Be sure to RateThePodcast.com/EDGE today!

[00:06:06] Amazon sues FB group admins because of fake reviews

[00:11:42] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

[00:12:55] YouTube offering more creative options for YT Shorts

[00:19:40] Google's Artificial Intelligence has apparently hired a lawyer

[00:31:13] EDGE of the Web Title Sponsor: Site Strategics

[00:32:49] Fast Track 1: Google Reporting Outages

[00:34:32] Fast Track 2: Google Search Tests Rich Cards Layout

[00:36:23] Fast Track 3: Google Politics Ads Update

[00:40:03] #SEOChat 1PM EST THURSDAYS

#StandwithUkraine edgeofthewebradio.com/ukraine

515 | Where Has Google's Data Gone? w/ Patrick Stox Jul 17, 2022

Show notes

There was a huge bit of news that is stirring up a good deal of conversation in the SEO circles on social media. Patrick Stox and Ahrefs released a study representing almost 150,000 websites and nearly 9 billion total clicks for one month of data. He studied Google Search Console, and the clicks reported from the console were incredibly different from the click data available from the API call. The conclusion? Google Search Console hides the keyword term for 46.08% of clicks!

Some huge variations in these figures: two sites with traffic from 60 million to 100 million clicks showing 2.27% and 90.3% hidden terms, respectively.

How is this possible, and what are we in for now, seeing that we can't even see the terms that are clicked on almost 50% of the time? Listen as we unpack a shocking study today on the EDGE!

[00:01:21] EDGE Show Notes

[00:06:57] The GSC Hidden Terms Study

[00:07:47] Google Search Console is Missing 46% of Query Clicks

[00:12:22] It's Not Privacy, So What Is It?

[00:13:14] EDGE of the Web Title Sponsor: Site Strategics

[00:14:08] Another Reason from Google: They're Just Not Storing the Data

[00:18:15] From Google Every Year: 15% of Searches are New

[00:21:41] No Consistency in the Loss of Data. Couldn't Even Model It.

[00:23:03] EDGE of the Web Sponsor: edgeofthewebradio.com/Wix

[00:25:31] Google's Help Documents Changed After This Report

[00:26:30] They Aren't Storing the Data?

[00:28:43] How Do We Reconcile This To Report to our Clients?

[00:31:13] Operating in a Data-Missing Marketing World

[00:36:23] Are We Going Back to Hit Counters Per Page?

Study: https://ahrefs.com/blog/gsc-hidden-terms-study/

Check for YOUR Missing Data

Patrick Stox's Data Studio Tool: edgeofthewebradio.com/missinggsc

514 | News from the EDGE | Week of 7.11.2022 Jul 11, 2022

Show notes

Greg Finn of the Marketing o'Clock podcast comes on to step in for Mordy while he's at #MozCon! Oh wait - Mordy crashed the party! We thought we had a break from him!

Join us as we dive into articles from Search Engine Land and Search Engine Roundtable. We're trying something new out - a BarryBlast! Rapidfire Barry Schwartz articles are really the only way to keep up with the guy!

[00:03:20] New Pinterest Features Geared Towards Shopping
[00:08:22] Google Willing to Split the Company (back to itself) to Avoid DOJ Lawsuit
[00:14:31] EDGE of the Web Title Sponsor: Site Strategics
[00:15:27] New Content or Content Recycle…that is the Question
[00:23:01] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
[00:24:21] BarryBlast1: Huge Drop In Google People Also Ask
[00:26:19] BarryBlast2: Google Ad Editor Version 2.1 With Overview Page Design
[00:27:33] BarryBlast3: Google removes language in help doc calling hidden Search Console query data 'very rare'
[00:30:46] EDGE of the Web Sponsor: edgeofthewebradio.com/pageonepower
[00:31:23] #PPCCHAT & #SEOCHAT #StandwithUkraine edgeofthewebradio.com/ukraine

513 | Technical SEO Audits & Domain Name Protection with Bill Hartzer Jul 09, 2022

Show notes

Bill Hartzer, SEO veteran, and speaker joins Erin Sparks to discuss the history of technical SEO audits, the best tools to analyze log files, and key information to delve into to understand your site better. They don't stop there! Join us to learn about domain name protection - what you don't know will hurt you - today on the EDGE!

[00:01:10] RateThisPodcast.com/EDGE
[00:01:21] Introducing Page One Power
[00:02:55] Bill Hartzer: SEO Consultant since 1996
[00:12:05] Some of the Earliest SEO Auditing Tools Bill Used That Are Still Valuable Today
[00:15:23] Our Title Sponsor: Page One Power | edgeofthewebradio.com/pageonepower
[00:16:58] Google is Looking for User Intent [00:21:42] What is Missing in Technical Audits?
[00:27:45] What are Bill's Favorite Log Analysis Tools?
[00:29:21] SEO Physician: Know Thy Site
[00:30:40] Sponsor for EDGE of the Web: Site Strategics
[00:33:59] Domain Name Protection: Essential Knowledge of your Digital Assets
[00:52:09] Protect Your Digital Keychain
[00:54:34] Be Aware: Stolen Domains from Former Employees

512 | News from the EDGE | Week of 7.4.2022 Jul 07, 2022

Show notes

We take a moment to not talk SEO on the show this week. Believe that? Actually, we do sew in some key concepts about search regarding the investment in SEO in light of this time of inflation as well as the sheer fact that Google can't remove Nazi pictures from simple search results. Articles from Search Engine Journal, Social Media Today, Buzzfeed, and Search Engine Roundtable.

[00:06:12] Meta is using legal proceedings to stop data scrape sites
[00:09:41] EDGE of the Web Title Sponsor: Site Strategics
[00:11:15] How is inflation impacting ad spending?
[00:18:13] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks
[00:19:01] TikTok has something to say about unsecured data allegations
[00:27:35] Nazi stuff is STILL on Google. Why?!

#StandwithUkraine edgeofthewebradio.com/ukraine

511 | Inbound Marketing is a Romance w/ Norm Vogele Jun 29, 2022

Show notes

Norm Vogele of Page One Power joins the EDGE to discuss the concept of inbound marketing as a romance, one that has to be carefully managed and developed over time. Nuggets of gold in this show are aplenty, so many to count. We learn about the value of links at this time, the way to develop content for the pitch that is valuable to the conversation, and the reconnaissance necessary to know the gaps in the conversation. Learn more from Page One Power at edgeofthewebradio.com/pageonepower and receive a free 30-minute consultation.

[00:01:26] Title Sponsor: Page One Power edgeofthewebradio.com/pageonepower

[00:04:25] Having a Depth of Perspective

[00:06:28] The First Step: Helping Build the Assets that will Earn Links

[00:09:08] Norm's Previous Career Taught Patience

[00:11:55] The Value of Links to a Website

[00:16:57] Link Building is Dead, Right?

[00:19:29] Your Relationship with the Audience Has to Be Aligned

[00:21:16] The Challenge of Earning Links

[00:22:32] What do Links Really Represent to Today's Google Algorithm?

[00:29:08] How Do You Find the Best Opportunities for the Pitch?

[00:32:32] Bringing Something New to the Conversation

[00:34:19] Content Marketing to the Top of the Funnel

[00:38:22] Give a Mouse a Cookie

[00:39:48] The Romance | Real People and a Memorable Experience

[00:44:25] Hey, This is Content That is Missing: Know the Site

[00:49:53] Sincere and Authentic

[00:53:00] The Rest of the Site has to be As Authentic as the Pitch

[00:55:25] Going out to E.A.T.

[01:01:06] Things Are Always Changing: Revisit Old Targets

[01:02:26] Rejection Can Be a Learning Opportunity

510 | News from the EDGE | Week of 06.27.2022 Jun 28, 2022

Show notes

A chunk of the EDGE conversation this week revolves around the potential monetization of information with the news that Google is paying Wikimedia for access to its information for Knowledge Panels. Are we going down the road of a two level content visibility, the paid content and the rest of us?

And then their are Mordy's socks.

We cover news from Search Engine Journal, Search Engine Roundtable and Search Engine Land.

[00:04:26] Google says it's only the first 15 megabytes

[00:06:55] TikTok commits to updating ad policies to better align with EU rules

[00:10:28] EDGE of the Web Title Sponsor: Site Strategics

[00:11:02] Are Keywords Hidden For 46% Of Google Search Console Clicks?

[00:17:41] EDGE of the Web Sponsor: edgeofthewebradio.com/inlinks

[00:18:52] Google To Pay Wikipedia For Content In Knowledge Panel & Search

#StandwithUkraine edgeofthewebradio.com/ukraine