EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

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Latest Episodes:

589 | Women in Tech SEO Edition w/ Areej AbuAli Apr 27, 2023

Show notes

Erin Sparks welcomes guest Areej AbuAli, founder of Crawlina and Women in Tech SEO, to discuss her entrepreneurial journey, what it's like to grow a community from scratch, the importance of mentorship, and some of the challenges women face in the SEO industry.

Join them as they explore what it's like being an entrepreneur. . . on the EDGE!

[00:02:43] Introducing Areej AbuAli
[00:05:25] Interest in Technical SEO
[00:07:36] Computer Engineering and SEO?
[00:08:54] Education in SEO
[00:11:01] Enterprise vs. Mid Market/SMB
[00:14:35] Technical SEO for the Enterprise
[00:16:13] EDGE of the Web Title Sponsor: Site Strategics
[00:17:10] The Entrepreneurial Journey
[00:19:57] Women in Tech SEO Community
[00:22:52] The Challenges of Being a Woman in SEO
[00:26:47] EDGE of the Web Sponsor: Wix
[00:27:21] Women in Technical SEO Festival
[00:29:15] WTS Mentoring Focus
[00:33:17] EDGE of the Web Sponsor: SE Ranking
[00:34:25] Going International

Thanks to our sponsors!

Site Strategics https://www.sitestrategics.com

Wix: http://edgeofthewebradio.com/wix

SE Ranking: https://edgeofthewebradio.com/seranking

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588 | News from the EDGE | Week of 4.24.2023 Apr 25, 2023

Show notes

Is Google really retiring its ranking factors of mobile-friendliness, page speed, site security, and on-page experience? What will Facebook do for customers who saw a 500% increase in their CPMs over the weekend because of the bug in their system?

These topics and many others are explored by Erin Sparks, Jacob Mann, and Mordy Oberstein on this episode of the EDGE!

News from the EDGE:

[00:05:45] Retired Ranking Systems Grow as Google Gets Rid of Mobile-Friendly, Page Speed, Secure Sites, and Page Experience Metrics
[00:12:38] EDGE of the Web Title Sponsor: Site Strategics
[00:13:44] Did You Wake Up Sunday (Or Worse, MONDAY) With a Bit of a Budget Freak Out Over Your Facebook Ads?
[00:15:31] New Rules Being Rushed Into Existence by Global Leaders While AI Chatbots and Tools Continue to Grow
[00:20:55] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:22:28] Here Is What Changed With The Google Helpful Content Guidance - Page Experience & More
[00:24:45] Google Reviews Update Heats Up Again
[00:26:25] Google Bard Drafts More Varied & Bing Chat Math Formulas Nicer

Resources

Video: The AI Dilemma

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site
Inlinks https://edgeofthewebradio.com/inlinks

Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio

Would love it if you'd give us a rating on ratethispodcast.com/edge!

#StandwithUkraine edgeofthewebradio.com/ukraine

587 | What is Marketplace SEO? w/ Brodie Clark Apr 20, 2023

Show notes

What is marketplace SEO? Is it the same as e-commerce SEO? Not necessarily.

Listen to this episode to hear guest Brodie Clark, SEO consultant, discuss the unique challenges with marketplace SEO and what makes it different than e-commerce SEO. Lastly, he and Erin Sparks opine on what the SEO community needs to thrive today.

Now let's join the SEO marketplace and talk marketplace SEO. . . on the EDGE!

[00:00:34] Reintroducing Brodie Clark
[00:01:48] Marketplace SEO
[00:09:39] Top 5 Points for Marketplace SEO
[00:15:22] EDGE of the Web Title Sponsor: Site Strategics
[00:16:07] Google's Choosing Not to Index Sometimes
[00:19:36] User-Generated Content
[00:21:57] EDGE of the Web Sponsor: Wix
[00:22:31] Localized Content Strategy in Marketplace SEO
[00:24:44] Unique Content
[00:28:03] What Does the SEO Community Need to Thrive
[00:33:04] EDGE of the Web Sponsor: SE Ranking
[00:34:38] Fear of Scrutiny

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site
Wix https://edgeofthewebradio.com/wix
SE Ranking https://edgeofthewebradio.com/seranking

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586 | News from the EDGE | Week of 4.17.2023 Apr 18, 2023

Show notes

Have you heard about Google's new Project Magi? Word is that GA4 was just updated to include "one per session" conversion tracking.

Jacob Mann, Mordy Oberstein and Erin Sparks tackle these news topics and dive into Google's latest product review update, its video thumbnail update, and more.

Check out the digital marketing news for this week. . . on the EDGE!

News from the EDGE:

[00:03:50] Google is Developing a New Search Engine and Working on Additional Search Features through Project Magi
[00:11:54] GA4 Update Introduces "Once Per Session" Conversion Counting Method to Enhance User Experience
[00:14:27] EDGE of the Web Title Sponsor: Site Strategics
[00:15:03] Google's April 2023 Update Prioritizes User Experience in Reviews
[00:20:03] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:21:12] Google: Most Links SEOs Make To Gain Rankings & Manipulate Search Are Ignored
[00:23:43] Google: Just Because A Site Is Good Now, Doesn't Mean It Won't Degrade In Search Quality Later
[00:25:16] Google Removes Video Thumbnails In Search Results When Video Is Not Main Content

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Twitter: @ErinSparks
Twitter: @TheMann00
Twitter: @MordyOberstein
Twitter: @EDGEWebRadio

Would love it if you'd give us a rating on ratethispodcast.com/edge!

#StandwithUkraine edgeofthewebradio.com/ukraine

585 | SERP Snippets Over Time w/ Brodie Clark Apr 14, 2023

Show notes

How have Google's rich snippets and knowledge graphs evolved over time? What impact will generative AI have on the SERP? What tools can we use to detect AI-written content?

Guest Brodie Clark, SEO consultant, and host Erin Sparks explore these questions and many more.

Join us for some SEO tomfoolery on this episode of the EDGE!

[00:00:39] Introducing Brodie Clark
[00:04:45] Living the Agency Life
[00:06:41] Making the Transition to a Solo Consultancy
[00:09:33] Exceeding Expectations
[00:12:07] EDGE of the Web Title Sponsor: Site Strategics
[00:15:03] AI & SEO
[00:21:04] EDGE of the Web Sponsor: Wix
[00:21:38] AI Hallucinations
[00:23:47] AI Detection Tools
[00:24:53] Changing Topography of the SERP
[00:28:52] SERP Timeline Resource
[00:31:54] EDGE of the Web Sponsor: SE Ranking
[00:33:36] You Must Stay on the SERP
[00:36:40] Google's AI Web Stories
[00:38:44] What are the Best Recent Featured Snippets?

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Wix https://edgeofthewebradio.com/wix

SE Ranking https://edgeofthewebradio.com/seranking

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AI Detection Tools

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584 | News from the EDGE | Week of 4.10.2023 Apr 13, 2023

Show notes

If Facebook enters the AI chat space will he call it ZuckBot? What are Google's Quality Raters doing with Bard and is it coming to the most popular search engine anytime soon?

Jacob Mann and Erin Sparks explore these questions and dive into whether or not Google's latest core update impacted local search, it's use of pattern recognition when crawling, and more.

Check out the digital marketing news for this week. . . on the EDGE!

News from the EDGE:

[00:03:28] Meta to Release it's Own Generative AI this Year. Will it be Named Mark Zuckerberg?
[00:07:23] EDGE of the Web Title Sponsor: Site Strategics
[00:08:47] Google's Quality Raters are Keeping Busy with Having to Rate Lousey Chatbot Responses
[00:18:45] Bard is Not… Wait, No… Bard *IS* Search?
[00:24:26] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:26:00] Google March 2023 Broad Core Update Impact Local Rankings?
[00:27:57] Google: We Learn How To Crawl Your Site's URL Patterns
[00:30:12] Google: People Searching For Your Brand With Keywords Don't Help You Rank

The AI Dilemma Video

https://www.youtube.com/watch?v=xoVJKj8lcNQ

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Page One Power https://edgeofthewebradio.com/pageonepower

Twitter: @ErinSparks
Twitter: @TheMann00
Twitter: @EDGEWebRadio

Would love it if you'd give us a rating on ratethispodcast.com/edge!

#StandwithUkraine edgeofthewebradio.com/ukraine

583 | AI and Paid Media w/ Greg Finn Apr 06, 2023

Show notes

What impact will AI have on marketing and advertising in 2023? Is Discord a viable marketing channel? What's it take to build a successful podcast?

Join Erin Sparks and guest Greg Finn, partner at Cypress North and host of the Marketing O'clock podcast, as they answer these questions and many more on this episode of the EDGE podcast!

[00:00:35] Reintroducing Greg Finn
[00:01:48] Marketing O'Clock
[00:05:38] Discord Community
[00:09:42] EDGE of the Web Title Sponsor: Site Strategics
[00:11:14] The Discipline of Recording a Podcast
[00:13:18] Lessons from the First Year of Podcasting
[00:15:56] AI Content and It's Use in Paid Advertising
[00:18:29] EDGE of the Web Sponsor: Wix
[00:24:37] Data Studio to Looker
[00:25:36] EDGE of the Web Sponsor: SE Ranking
[00:26:50] 2023 Digital Marketing and AI Predictions
[00:29:03] What Excites/Bugs You About Your Industry?

Thanks to our sponsors!

Site Strategics https://www.edgeofthewebradio.com/site

Wix https://edgeofthewebradio.com/wix

SE Ranking https://www.edgeofthewebradio.com/seranking

Follow Guest

Would love it if you'd give us a rating on ratethispodcast.com/edge!

582 | News from the EDGE | Week of 4.3.2023 Apr 05, 2023

Show notes

Not a week goes by when we're not talking about AI these days. Elon Musk and Steve Wozniak say the tech world should put a six-month pause on the development of systems smarter than GPT-4 until an independent or government body can oversee it. . . AKA regulations.

Are ads coming to generative AI? Did you know Google is moving employees around to beef up its Bard division?

All this digital marketing news on more. . . on this episode of the EDGE!

News from the EDGE:

[00:05:12] You Know What's Missing from All these AI Chats? Ad Recommendations
[00:09:06] Elon Musk Finds Out He Is Behind on Tech, Requests the Whole World Takes a Time Out
[00:14:52] EDGE of the Web Title Sponsor: Site Strategics
[00:15:53] Google Moving Employees Around in an Attempt to Save Face with Bard
[00:17:48] EDGE of the Web Sponsor: InLinks

Barry Blast from Search Engine Roundtable:

[00:19:45] Google Maps Can Detect Fake Phone Numbers in Photos and Remove Them
[00:22:12] How the March 2023 Google Core Update Compared to Previous Core Updates
[00:26:56] Google Perspectives, About This Author & More Goes Live

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks

Page One Power https://edgeofthewebradio.com/pageonepower

Twitter: @ErinSparks
Twitter: @MordyOberstein
Twitter: @TheMann00
Twitter: @EDGEWebRadio

Would love it if you'd give us a rating on ratethispodcast.com/edge!

#StandwithUkraine edgeofthewebradio.com/ukraine

581 | Google – The Disingenuous Trickster? Mar 30, 2023

Show notes

Why does Google's support for paid advertising stink so bad and what's causing cost per lead to skyrocket up? Erin Sparks and Greg Finn sit down to discuss these topics and more on this episode of EDGEtalk.

Greg Finn is a partner at Cypress North, a performance digital marketing and development company in Buffalo, NY. He's also a certified Google AdWords partner and a frequent contributor to Search Engine Land.

Learn all things AdWords with Greg Finn on EDGE!

[00:00:36] Introducing Greg Finn
[00:05:33] Reflecting Back On Search Advertising in 2009
[00:07:18] Privacy Changes: What's to Come?
[00:11:47] Advertising Habits Post 2020
[00:13:35] Cost Per Lead is Rising
[00:15:12] EDGE of the Web Title Sponsor: Site Strategics
[00:16:25] Google Local Service Ads
[00:18:24] Disingenuous Trickster
[00:21:24] EDGE of the Web Sponsor: Wix
[00:22:45] Partner Badges
[00:24:30] Lack of Support from Google Ads
[00:29:35] EDGE of the Web Sponsor: SE Ranking
[00:30:43] What Can Be Done?

Thanks to our sponsors!

Site Strategics https://www.edgeofthewebradio.com/site

Wix https://edgeofthewebradio.com/wix

SE Ranking https://www.edgeofthewebradio.com/seranking

Follow Guest

Would love it if you'd give us a rating on ratethispodcast.com/edge!

580 | News from the EDGE | Week of 3.27.2023 Mar 29, 2023

Show notes

Mordy Oberstein and Jacob Mann partner up this week to tackle the digital marketing news.

It seems the SEO industry isn't that impressed with Google Bard. Apparently, for a pretty understandable reason, the US Congress isn't much of a fan of TikTok, either.

They also dig into Darren Shaw's extensive 2023 local search factors report. Mordy invents a new segment name this week. Instead of the Barry Blast he calls it the Barry Bombardment.

Come join us this week for the Barry Bombardment. . . on the EDGE!

News from the EDGE:

[00:03:11] Is Google Bard the Least AI of all the Recent AIs?
[00:08:53] EDGE of the Web Title Sponsor: SE Ranking
[00:09:49] Is TicTok about to crash and burn because US Congress doesn't understand Wifi?
[00:18:01] EDGE of the Web Sponsor: InLinks
[00:18:41] We look at Darren Shaw's SUPER extensive report on understanding how to rank for Google local search results

Barry Blast from Search Engine Roundtable:

[00:21:36] Google Clarifies Its 15MB Googlebot Limit Is For Each Individual Subresources
[00:22:26] Google Ranking Updates Added To Google Search Status Dashboard
[00:22:47] Bing Chat Access Content Behind Paywalls?

Thanks to our sponsors!

Site Strategics https://edgeofthewebradio.com/site

Inlinks https://edgeofthewebradio.com/inlinks