Ecommerce Marketing School

How Mad Rabbit Created Their Own Holiday To Build Momentum Around BFCM #630 Nov 21, 2023

Tattoo brand, Mad Rabbit, created Mad Monday leading up to BFCM to build momentum. And it's worked like a charm. On this episode of Ecommerce Marketing School, Mad Rabbit co-founder Selom Agbitor breaks down how their strategy. The best part? You can create your own holiday any time of year. Post-BFCM is the perfect time to keep the sales coming.

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How To Lead With Empathy This Holiday Season (With Feastables' Jess Cervellon) #629 Nov 16, 2023

Jess Cervellon is the VP of Customer Experience at Feastables. So she knows a thing or two about creating a memorable experience. And on today's episode of Ecommerce Marketing School, she's sharing how to lead with empathy both internally and externally this holiday season. Because if your internal teams aren't happy, they can't possibly support customers at the highest level.

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Foolproof Ways To Deliver An Elevated Shipping Experience This Holiday Season #628 Nov 14, 2023

Ever seen mixed messages about shipping as a consumer? It happens ALL the time. And this time of year, it's especially important to make sure you're setting clear expectations for your customers. Luckily, Wonderment's Brian Whalley, has tons of tips and tricks to make this foolproof. So you have happy customers and fewer support tickets to sift through - a total win-win.

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Expert Advice For Staying Sane During The Holidays As A Founder & Operator #627 Nov 09, 2023

As a founder/CEO, you have to have the ability to think about the next 5 years and 5 minutes. A balancing act that's incredibly challenging to manage. Especially during BFCM when comparison culture PEAKS. But luckily on this episode of Ecommerce Marketing School, KC Holiday shares advice for staying sane and managing expectations across the board.

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Subscriptions And BFCM: How To Turn New Customers Into Superfans #626 Nov 07, 2023

Chances are, you end up with a ton of new customers around the holidays. But that doesn't necessarily mean they stick around and become loyal customers. On this episode of Ecommerce Marketing School, Chris George, subscription guru, shares tips for keeping these new customers coming back for more.

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16 Rapid-Fire Expert Plays You Can Still Pull Off Before Black Friday #625 Nov 02, 2023

Think it's too late to get creative for Black Friday? Think again. On this episode of Ecommerce Marketing School, Val chats with ecommerce expert, Aaron Orendorff, about rapid-fire lessons they learned from other MASSIVE names in the DTC community about impactful plays you can still pull off before the holidays.

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Ahhh BFCM Horror Stories (And What You Can Learn From Them) #624 Oct 31, 2023

It doesn’t matter how big or small your business is, you're going to hit some snags during the holidays. And on this episode of Ecommerce Marketing School, Val is sharing Black Friday horror stories and what you can learn from them. So you can walk into this busy season with your head held high.

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How To Make The Most Of The Holiday Season (Even If You Don't Sell "Giftable" Products) #623 Oct 27, 2023

If you sell something like baby formula or PMS products, your products aren't necessarily "giftable." So how can you make the most of the holiday season? On this episode of Ecommerce Marketing School, Val chats with Marea Wellness' Monica Grohne about this exact topic. Find out her secrets to success and so much more.

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Building A Connection With Your Packaging (And Last Minute Tips For BFCM) #622 Oct 24, 2023

If you're using plain packaging, you're missing out on a serious opportunity to excite and connect with your customers. On this episode of Ecommerce Marketing School, Popsmith's Dave Stickland shares how they think about packaging and have created an incredible unboxing experience their audience goes nuts for. Plus, he shares last-minute ideas to up your packaging game in time for BFCM.

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What It Takes To Win Black Friday (And Create An Amazing Customer Experience) #621 Oct 19, 2023

Shoppers have been trained to wait until November to buy. So whether you're running a discount, free gift with purchase, expedited shipping, or another offer entirely, you better make sure it's profitable. But you can't stop at a single purchase. And on this episode of Ecommerce Marketing School, PostPilot's Drew Sanocki shares his secrets for what it takes to win Black Friday.

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Get A Leg Up On Returns This Holiday Season: Expert Advice For Lowering Your Return Rate #620 Oct 17, 2023

Eli Weiss is a customer experience guru. Today, he's the Senior Director CX & Retention at Jones Road Beauty. And before that, he was at Olipop. 2 absolute household names in the DTC space. And on this episode of Ecommerce Marketing School, he's chatting with Val about how to reduce returns this holiday season. It's packed with tons of actionable advice and tips you can test out ASAP.

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Quick Wins You Can Actually Pull Off To Boost CRO Before BFCM #619 Oct 05, 2023

Soooo there's good news and bad news about improving your CRO ahead of Black Friday. Bad news? The best time to start was right after BFCM last year. Good news? It's not too late to pull off some quick wins that'll give your store a serious boost ahead of the holiday season. Luckily, CRO expert, Kanika Misra, is breaking it all down on this episode of Ecommerce Marketing School with Val Geisler.

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Drive More Sales This BFCM With These Expert Email And Segmentation Secrets #618 Oct 03, 2023

Email marketing during Black Friday can get a littleee crazy. That's why on today's episode, Val chats with email expert, Jacob Sappington, to give you an in-depth look at how he handles segmentation, gift givers, tweaking existing flows, and SO much more. OH! And don't forget to send an evening text on Cyber Monday. Listen 'til the very end to find out why.

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The Email Series You HAVE To Update For BFCM (Pssst It’s Something You Should Already Have) #617 Sep 28, 2023

The most powerful thing you can do for BFCM is squeezing the most out of what you already have. And that's exactly what email expert, Samar Owais is breaking down on today's episode of Ecommerce Marketing School. The #1 email series you already have in place that *has* to be updated during BFCM. If you want to make $$ this holiday season, this is a must listen.

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This Shoe Brand Launched A Collab With Jet-Puffed Marshmallows. Here’s How It Went. #616 Sep 26, 2023

Kizik has mastered the art of collaborations. And they're not always obvious. Like their limited-edition shoe with Jet-Puffed Marshmallows. On today's episode of Ecommerce Marketing School, Brett Swensen, shares a behind-the-scenes look at their strategy and how it went (spoiler: it crushed). Plus, whether or not there's time to launch your own collab before BFCM.

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BFCM Email Tips You Can Try Out NOW (Lessons From 2 Email Marketing Geeks) #615 Sep 21, 2023

We're getting into the biggest email season of the year. And on this episode of Ecommerce Marketing School, Val chats with longtime friend (and fellow email expert) about what they learned at Litmus Live. It's a 2-day conference all about email marketing. And they're breaking down tips and tricks you can be using NOW ahead of Black Friday. Everything from copy tips to repurposing your best-performing emails.

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2 BFCM Offers That Crush For This Expert (And How They're Switching It Up This Year) #614 Sep 19, 2023

To have an amazing Black Friday, you need to nail your offers. Which is why understanding what your audience really cares about is suuuuper important. And on this episode of Ecommerce Marketing School, Jess Bachman, who runs ecommerce agency, Fireteam, is sharing the exact offers they're running for one brand this holiday season (and why). Plus, he shares how they're getting customers to buy more than once this holiday season.

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How Carnivore Snax Locked In 1k+ Paying Members In 5 Months (Plus An Inside Look At Their BFCM Plan) #613 Sep 14, 2023

Mark Ritz has been obsessed with memberships for YEARS thanks to his days at Costco. And it's paying off in a big way for his brand, Carnivore Snax. In the first month alone, they locked in 500 members and it's only grown from there. 5 months in, they're up to 1k+ members. And on today's episode, he gives a behind-the-scenes look at bringing their membership program to life. And how it plays into their BFCM plans (spoiler alert: it's critical).

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9 Ways To Grow Your Email And SMS Lists Before Black Friday #612 Sep 12, 2023

The more contacts you have, the more revenue you’ll bring in with your email and SMS campaigns. That’s why list growth needs to be a constant priority, but the next few months leading up to Black Friday are especially important. On this episode of Ecommerce Marketing School, on the all-new BFCM season, Privy's Lauren Cowan shares foolproof tips to help you boost list growth ASAP.

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Everything You Missed This Season: A Recap Of The Absolute Gold 18 Ecommerce Experts Shared #611 Aug 31, 2023

On this season of Ecommerce Marketing School, Val chatted with 18 experts about everything from top performing emails, to using holidays to drive sales, and SO much more. And now that Summer School is officially over, we're taking a short break before jumping straight into BFCM. We'll be breaking down success stories, how to prep your site, and WAY more.

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Turn AI Into An Extra Employee For Your Store With These Tips #610 Aug 29, 2023

AI has changed the way we approach marketing over the last year. And when you use it correctly for your business, you can leverage it as an extra team member. For everything from product descriptions to ad copy, there's so much that can be done. And on this episode of Ecommerce Marketing School, Triple Whale's Mary Lister shares her secrets for leveraging AI in the most powerful way.

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The Ultimate Welcome Series And How This Brand Incorporates Tons Of Personalization To Get It Right #609 Aug 24, 2023

Selling a multi thousand dollar product is HARD. But when you add insurance to the mix, it gets even more complicated. And that's exactly what Cubby Beds combats every single day. On this episode of Ecommerce Marketing School, founder, Caleb Polley, shares how they lean into serious personalization in their welcome flow and the exact order they think about sharing critical information so their audience get the right message at the perfect time.

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How To Use Holidays (Even Small Ones) To Drive Sales For Your Store #608 Aug 22, 2023

Taylor Fraser is constantly thinking about which holidays he lean into for Outway. These emails drive insane sales for their business. And on this episode of Ecommerce Marketing School, he's sharing what works well for them, the #1 thing you can do to drive better results with email and SO much more. This one's absolutely packed with value.

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An Expert Guide For What Not To Do With Your Ads #607 Aug 17, 2023

Dara Denney is an absolute ad guru. And as we get into BFCM season, it's harder to get people’s attention and more way more expensive. So on today's episode, she's sharing what not to do when it comes to paid advertising. Make sure you're not making these mistakes and get her full playbook for success.

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How To Keep Your Customers Coming Back (Even When Your Product’s Not Consumable) #606 Aug 15, 2023

As a reusable product, Stasher has unique challenges when it comes to bringing customers back again and again. But Lanie DePasquale is up for the challenge. And on this episode of Ecommerce Marketing School, she's sharing a behind-the-scenes look at what it takes to get buyers to make a purchase in the first place and how to get them to keep coming back (even without a consumable product).

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A Masterclass In Reviews: How Chomps Incentivizes, Uses And Shares Killer Customer Reviews #605 Aug 10, 2023

Imagine having a product so good your customers ask YOU how to leave a review. That's what kind of following Chomps, a jerky brand, has. And on today's episode, Zoe Kahn shares how they get and use reviews. From both superfans and customers. Because when you harness them the right way, reviews have the power to drive more sales and engage your existing audience in a really meaningful way.

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A Crash Course On UGC And How To Get It #604 Aug 08, 2023

Kristen Jones is a UGC (user generated content) expert who has been on both the operator and creator side of the business. And on today's episode, she's giving a behind-the-scenes look at how she manages the process and what it really takes to get amazing content that'll do wonders for your business.

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Unpaid Marketing And How To Get In Front Of Your Audience In Nontraditional Ways #603 Aug 04, 2023

As the founder of sexual wellness brand, Emojibator, Joe Vela is no stranger to leaning in to unpaid marketing. Without the ability to use paid ads, getting in front of their audience comes down to one thing: creativity. And whether you're in a "taboo" industry or just looking for ways to grow your business, this episode is packed with ideas. One even landed Emojibator in Rolling Stone.

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The Secret To A Winning BFCM Offer (How To Test All Year Long) #602 Aug 01, 2023

For Connor Rolain, head of growth at cookware brand, Hexclad, finding a winning BFCM offer isn’t just about running a higher discount. It’s a science that comes down to testing all year long. And he takes it seriously. Because ~50% of their revenue will come in November and December. On this episode of Ecommerce Marketing School, he shares their exact playbook for running offers all year long to land on the perfect strategy for BFCM.

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How To Build Magical Post-Purchase And Winback Experience (That Keeps Customers Coming Back) #601 Jul 27, 2023

Jess Chan has helped DTC brands generate more than $300M. So she knows a thing or two about what it takes to create campaigns that drive real results. And on today's episode, she's breaking down how to create a magical post-purchase and winback experience that really works to bring customers back. Because often the biggest drop-off brands will see is from that first to second purchase.

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A Behind-The-Scened Look At Building Relationships And Trust With SMS #600 Jul 25, 2023

Whether you're already sending regular texts or you're just getting started, email and SMS expert AND ecommerce founder, Connie Cen, is breaking down how to make your SMS program more personal. And spoiler alert: whatever you do, don't be a brand that just sends discount codes. Because yes, your texts should drive revenue for your business, but you should also be building trust and a real relationship with your subscribers with every message you send. And most brands are getting it wrong.

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This Email Expert Shares Some Of Her Top Campaigns Of All Time #599 Jul 20, 2023

Lunar Solar is known for putting out some of the best emails in the business. And on today's episode, Emily Page is breaking down some of their best-performing campaigns and strategies they use to help clients drive real results. Get inspired by these expert-backed email ideas.

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An Expert-Tested Influencer Playbook That’s Guaranteed To Crush #598 Jul 18, 2023

Ashvin Melwani, co-founder and CMO of a Health & Wellness brand called Obvi, scaled the business to $30M in revenue in 30 months completely bootstrapped. And on today's episode, he breaks down the exact influencer playbook they use to drive serious results. By leading with authenticity, they focus on real relationships and consistency. And it's a model that has worked liked a charm.

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A Copywriter's Guide To Infusing Your Brand With Humor And Personality #597 Jul 13, 2023

Humor is an incredible way to build a relationship with your audience and keep them coming back again and again. So on today's episode, copywriter, Lianna Patch, breaks down the best places to infuse your brand with a punchline or two to add personality and humor. No matter what industry you're in.

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The Emails You Can't Live Without: An Expert's Advice On The Highest Value Flows #596 Jul 11, 2023

You're not alone if you set up an automated email years ago and haven't looked at it since. But for your highest-value campaigns, it's time to change that. On this episode, Val chats with email expert, Lexie Flick, about how she works her magic and which emails you can't live without.

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A Winning Abandoned Cart Playbook: Behind The Scenes Of Kuru's 5-Email Flow #595 Jul 06, 2023

Shoppers abandon carts for SO many reasons. But the reality is that most brands aren't doing enough to bring them back (and no, that doesn't mean a discount code). So on this episode of Ecommerce Marketing School, Stacey Bishop from Kuru Footwear breaks down their 5-series flow. The best part? The 5th email converts just as well as the 3rd.

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How To Hit 1 Million Email Subscribers: The Jones Road Beauty Playbook #594 Jul 04, 2023

1 million email subscribers is a MASSIVE milestone that very few brands achieve. But Jones Road Beauty? They went from 200k to 1 million in 1 year. The main driver? A single campaign. On this episode of Ecommerce Marketing School, Val chats with Jones Road Beauty's Joanne Coffey about the exact playbook they used to make it happen. And spoiler alert: it's something she comes back to constantly.

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The Power Of Personal Touch And The Email That Drove 20%+ More Revenue For Curie #593 Jun 29, 2023

On this episode of Ecommerce Marketing School, Val chats with Sarah Moret, founder and CEO of clean body care brand, Curie. Since the very beginning, Sarah has been all about keeping things personal. From their Sniff Club to the abandoned cart flow, Curie leans way in on an experience that feels like you're talking to a friend at every touchpoint. And it's driven serious results. Sarah breaks down the email that drove a 20%+ increase in revenue (pssst it's plain text!) and so much more.

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Privy's Ecommerce Marketing School is BACK! Meet Your New Host, Val Geisler. #592 Jun 29, 2023

Welcome back to Privy's Ecommerce Marketing School, now part of the Triple Whale Network! Meet your new host, Val Geisler. She's obsessed with email marketing and retention. Like really obsessed. And on this season of the show, she’s chatting with 30 of the best ecommerce experts in the biz to share tips and tricks to help you grow your business. On this episode, she and Triple Whale's Lucas Walker tease what's coming and how you can get involved.

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Tips to Navigate Inflation in Marketing Your Small Business #591 Mar 01, 2023

Inflation is all around us, but does it actually change how you should be running your business? In this episode we'll help you understand how inflation may affect your business, creative ways to get around it, and how to still serve your customers as it becomes increasingly hard to do so.

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Is Artificial Intelligence a Danger to Ecommerce? #590 Feb 27, 2023

Artificial Intelligence (AI) is becoming more and more prevalent in today's society; in everything rom art to search engines, it's trending in almost every circle. But how should be we view it in regards to our online business? Will it help or hurt us? Should we embrace it or avoid it? In this episode, I cover how business owners area currently using it to help (or hurt) their stores.

Here is the Mars Petcare news article I promised in the show.

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Shopify Editions Winter '23: What To Expect This Year #589 Feb 24, 2023

Shopify Editions tells the Ecommerce world what updates they can expect over the next 6 months in the Shopify ecosystem. The Winter '23 was an absolute beast. They teased improvements and upgrades in every area from gaining new customers on Youtube Live to expanding your operations globally.

You can view the full report here

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How Chomps Drove 291% Increase in Ecommerce Sales in Under 2 Years #588 Feb 22, 2023

In this episode we’re chatting with Stacey Harnett, VP of Marketing & Ecommerce at CHOMPS. As Director of Ecommerce, Stacey oversaw all E-Commerce and ROI strategy as it relates to digital marketing and drove a 291% increase in E-Commerce Sales and a 32% decrease in Customer Acquisition Cost from paid media. Today, she’ll tell us how she utilizes her data-driven approach to testing, innovation, growth planning and channel development and how you can too.

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From Basement to Warehouse, How Skye Ordonez Scaled Her Handmade Business #587 Feb 20, 2023

Skye Ordonez, Founder of SkyeLights, sits down with me to discuss how she scaled her fulfillment efforts from her basement to a full warehouse. Not only does she lay out her process, but she also gets pretty real with us about how hard it can be along the way. Frankly, it wasn't quite what she signed up for. Join us as Skye lifts the curtain on scaling her business on the fulfillment side, and all of the things she wish she knew when she started.

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The Greatest March Campaign You Can Run #586 Feb 17, 2023

Many people think that March Madness is only for sports ecommerce stores, but they'd be wrong. In this episode, hear why every business can market effectively during March Madness and why it can be game changing for your business.

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SEO: Everything You Need to Know #585 Feb 15, 2023

The key to growing your business is SEO, that's Search Engine Optimization. SEO is process by which we, as storeowners, get search engines to promote and recommend our site over others. After mentioning it in one of our last episodes, we got a flurry of messages asking to elaborate on SEO. So, here is a full deep dive on everything you can do to optimize your site for search engines.

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Expert Advice to Scale from $100k to $1M in Sales #584 Feb 13, 2023

Scaling to $1 million in sales is a daunting task, especially if you don't know where to start. In this episode, we interviewed 11 business owners currently doing over $1 million in sales and asked them how to scale from $100k to $1M. While these strategies won't guarantee you results, these 6 strategies helped get them to the $1M milestone and beyond.

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How to Grow Your List From ZERO #583 Feb 10, 2023

If you look, you won't find actionable advice on how to grow your list from absolute zero, so today, we break it down for you. Here is everything you can do to get started when you have ZERO subscribers or customers.

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Improve Email and SMS Conversion Rates with Nikita Vakhrushev #582 Feb 08, 2023

In this episode, find out how Aspekt Email and SMS Marketing Agency grew a store's conversion revenue from $500 to $6000 with one change. Also, Nikita Vakhrushev, CEO of Aspekt, reveals what strategies are currently working in raising SMS and Email conversion rates for their clients.

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Everything You Need to Grow Your Ecommerce Store #581 Feb 06, 2023

Growing your ecommerce store can be difficult, but there are simple, automated strategies you can put in place to grow your store while you sleep. Oh, and did I mention you don't need a developer or any experience? Implement these strategies in your store today to start seeing automated and passive growth.

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How to Choose the Right Shopify App with Deb Mecca #580 Feb 03, 2023

When searching HOW to find the right Shopify app, all you get is lists of sponsored apps and no real opinions. In this episode, Deb Mecca breaks down the types of apps you should be looking for, and some unsponsored examples for each.

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Steal The Welcome Series That Sold Me Immediately #579 Feb 01, 2023

I purchased some MUD/WTR and was immediately hit with the best Welcome Series I've ever received. Now, I'm a fan and an avid reader of their emails. In this episode, I break down each email in detail. Let's dive in.

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The Psychology Behind Email Design with Carley Palm #578 Jan 30, 2023

Why don't people read my emails? There isn't a golden ticket or secret formula, but Carley Palm has been studying the human behavior of reading and engaging with emails. The results? Find out in today's episode and learn how you can raise the chances of your subscribers reading through your emails, engaging with them, and even looking forward to more.

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Viral or Not, How to Grow a Business Using Social Media in 2023 with Allie Mitrovich #577 Jan 27, 2023

Viral or not, social media can be a powerful driver of growth for your business. Allie Mitrovich of Allie Rose Co. joins us today to explain her process on utilizing social media to grow an audience that continues to drive sales for her business today.

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From 0 to 15,000 Contacts in 6 Months! with Denielle Lue #576 Jan 25, 2023

We interviewed Denielle Lue, Founder of WePrintUPress and she shares how she grew her list from zero to 15,000 subscribers in under 6 months! (And it was simpler than you think)

In this interview, Denielle goes over not only how to grow her list, but the first steps she took in Privy that grew her business at the same time. Check it out!

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5 Easy Campaigns You Can Start Today for a BIG February #575 Jan 23, 2023

Valentine's day is right around the corner. That's right! As a store owner, you need to think a month ahead. If you start building one of these campaigns today, you'll knock Valentine's Day sales out of the park. In this episode, we'll go over 5 examples of campaigns we saw win BIG last year, so take some notes and get ready for your next holiday.

Want to get monthly reminders about next month's holidays so you have time to prepare a campaign? Sign up for our Ultimate Calendar and Newsletter here. You can download that whole calendar and sign up for reminders. Win-win!

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How to Keep Sales Coming in the New Year with Kurt Elster #574 Jan 20, 2023

Shopify Expert Kurt Elster joins me today to tell us how to keep that holiday momentum going in January and February. Think it's time to take a break and let your business breathe? Kurt says that's the worst thing to do, and offers some alternatives.

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It's Baaack... Never Forget Another Holiday Campaign Again #573 Jan 18, 2023

We have compiled every revenue-producing holiday all into one calendar, complete with monthly reminders over email and SMS to get you prepared to bring in sales on every holiday this year. And, it's all free.

Get it here.

Unlock the Power of Newsletters in 2023 with Nikki Chan #572 Jan 16, 2023

With me today is Nikki Chan, Manager of Customer Success at Privy and similar to Steve from a couple of weeks ago, Nikki works with ecommerce business owners every day to help them optimize their email marketing and conversion strategy to really turn these subscribers into loyal consumers. We'll chat about the importance of newsletters, and how to utilize them for growth this year.

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Utilizing Purchase Data from the Holidays to Maximize Sales in The New Year #571 Jan 13, 2023

You just experienced the busiest (and hopefully most lucrative) time of the year for your business. Onto the new year... right? Wrong.
In today's episode, Steve Lunt, Sr. Manager of Customer Success at Privy shares how to analyze and utilize ALL of that customer behavior and purchase data to keep sales rolling in the new year.

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The One Business Strategy That Separates Successful Businesses From The Rest #570 Jan 11, 2023

Scott Cunningham is the founder of Socialite and Merchant Mastery and he's on a mission to help independent eCommerce businesses compete and scale globally. He’s one of the best in the business and after this episode, you’ll have a simple framework to not only understand your future customers, but you’ll have actual steps you can take to market to them more effectively this year.

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The Secret to Content Marketing in 2023 (And What Not to Do) #569 Jan 09, 2023

"Content" can be straight up annoying With all of these brands and growth gurus shoving content down our throats just for the sake of publishing content, it can put a bad taste in our mouth. In this episode we tackle how to do it right, and what not to do to to avoid turning off potential customers. There's a right way to do this.

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Ben's Big Announcement with Big Plans for 2023 #568 Jan 05, 2023

Today, Ben tells us his big plans for 2023, as well as introduces a new host for the Ecommerce Marketing School podcast. This year, it's all about cutting the fluff and telling store owners EXACTLY what they need to know to grow their business in 2023. Also, we welcome Tony DiBernardo as the new host! (We think you'll like him)

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See You In 2023! Now Go Crush The Holiday Season #567 Nov 29, 2022

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The #1 Thing You Can Do Now That Black Friday Is Here #566 Nov 24, 2022

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Are You Ready For Small Business Saturday? How 2 Brands Crush It. #565 Nov 23, 2022

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The Power Of Sending A Thanksgiving Message To Your Audience #564 Nov 22, 2022

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Are Your BFCM Onsite Campaigns Live? It's Time. #563 Nov 21, 2022

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60 BFCM Subject Line Ideas To Boost Sales #562 Nov 18, 2022

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9 Last-Minute Black Friday Offer Ideas And Tips To Inspire You #561 Nov 17, 2022

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Have You Teased Your BFCM Offers Yet? #560 Nov 16, 2022

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BFCM Creative Trends And How To Stand Out This Holiday Season #559 Nov 15, 2022

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Brand Builders: Secrets From A Brand Guru And Founder #558 Nov 10, 2022

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How This 8-Figure Sock Brand Scaled From 0 To 12K Influencers In 2 Months #557 Nov 09, 2022

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Influencers, Creators And Affiliates: Everything You Need To Know #556 Nov 08, 2022

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Are Your BFCM Popups And Campaigns Ready? #555 Nov 07, 2022

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It's Time To Finalize Your Holiday Shipping Deadlines #554 Nov 03, 2022

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Ways To Use Shopify Collections For Your Campaigns And Automations #553 Nov 02, 2022

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5 Simple Content Ideas That’ll Jumpstart Organic Growth For Your Business #552 Nov 01, 2022

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Make Sure Your Mobile Experience Is Killer For BFCM #551 Oct 31, 2022

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Steal This Expert Black Friday Advice ASAP #550 Oct 28, 2022

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Must Do: Test Your Checkout Flow Before Black Friday #549 Oct 27, 2022

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Introducing Shopify Collections For Privy: Everything You Need To Know #548 Oct 25, 2022

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5 Easy-To-Execute Halloween Campaign Ideas You Can Steal #547 Oct 24, 2022

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A Purchase Follow Up Experience To Remember: How This Brand Wows New Customers #546 Oct 20, 2022

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One Brand's Genius Post-Purchase Play To Drive Repeat Sales #545 Oct 19, 2022

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Steal These 4 Fall Campaign Ideas To Bring In Sales For Your Store #544 Oct 18, 2022

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Why You Need Holiday-Themed Photos For Your Store #543 Oct 17, 2022

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Planning Your Email And SMS Calendar For Black Friday #542 Oct 14, 2022

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How To Delight Your Customers With A Stellar Purchase Follow Up Experience #541 Oct 13, 2022

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Why You Need An Unboxing Video This Holiday Season (And Always) #540 Oct 12, 2022

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Steal This Super Simple Play To Drive Repeat Sales This Holiday Season #539 Oct 11, 2022

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How 2 Brands Used Discounts To Launch Their New Fall Collections #538 Oct 06, 2022

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Crush Creator Marketing This Black Friday With These Expert Tips #537 Oct 05, 2022

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How To Think About Segmentation For BFCM (Without Getting Overwhelmed) #536 Oct 04, 2022

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How One Brand Delights Customers With Humor (And Why It Works) #535 Oct 03, 2022

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Why It’s Time To Reach Out To Your Most Valuable Customers ASAP #534 Sep 30, 2022

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Offer Ideas You Can Steal For The Rest Of The Year #533 Sep 29, 2022

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The #1 Thing You Can Do Today To Bring In Sales For Your Store #532 Sep 28, 2022

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What Amazon’s Doing To Give DTC Brands A Major Boost In 2023 #531 Sep 27, 2022

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The Perfect Type Of Email To Send Right Now #530 Sep 22, 2022

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Prep Your SMS Strategy For Black Friday With Attentive’s Holiday Marketing Reboot #529 Sep 21, 2022

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The Genius Way This Shark Tank Brand Grows Their SMS List #528 Sep 20, 2022

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Upcoming Holidays To Pay Attention To (And How To Plan Ahead) #527 Sep 19, 2022

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Brand Builders: Poppi’s Massive Amazon Success (And Bringing In $1M+ In Sales On Prime Day) #526 Sep 15, 2022

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How To Experiment With Creators (Without Spending A Fortune) #525 Sep 14, 2022

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How To Set Goals For Black Friday (And Why It's So Important) #524 Sep 13, 2022

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Why You Need To Start Sending Regular Emails And Texts ASAP #523 Sep 12, 2022

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Send More Emails And Texts For Special Offers (And One Brand's Exact Playbook) #522 Sep 09, 2022

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Introducing The Ultimate Black Friday Calendar #521 Sep 08, 2022

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Lessons From 500+ Episodes: Secrets To Help You Grow #520 Sep 07, 2022

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The Rise Of AND1 (And What You Can Steal From Their Success) #519 Sep 06, 2022

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Are You Using This Secret Weapon For Segmentation? #518 Sep 01, 2022

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These Founders Take A Brand-First Approach To Marketing. Here’s How. #517 Aug 31, 2022

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Do You Have Enough Product Photos? Breaking Down Shopify’s Checklist #516 Aug 30, 2022

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A Native App Probably Isn’t Right For Your Brand. Here’s Why. #515 Aug 29, 2022

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Steal This Email To Grow Your SMS List Ahead Of BFCM #514 Aug 25, 2022

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This CEO’s Secret To Selling 100K Products In 1 Year (And Creating A Category) #513 Aug 24, 2022

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The State Of Ecommerce: Insights From A $100M+ Brand’s CEO #512 Aug 23, 2022

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SMS Marketing Just Got A Major Boost: How Text-To-Buy Is Changing The Game #511 Aug 22, 2022

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Back To School Campaign Ideas You Can Steal #510 Aug 18, 2022

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3 Ways Brands Are Crushing Creator Marketing (And Taking It To Another Level) #509 Aug 17, 2022

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A Behind-The-Scenes Look At Founding And Scaling Cuts Clothing From $2k To $2M In 1.5 Years #508 Aug 16, 2022

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How To Test A Product On A Budget: The $150M Playbook You Should Steal #507 Aug 15, 2022

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SMS Tips To Help You Build A Killer Program From The Ground Up #506 Aug 11, 2022

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Introducing 60+ Free SMS Marketing Templates You Can Steal #505 Aug 10, 2022

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Why Video Needs To Be On Your Radar ASAP #504 Aug 09, 2022

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2 Instagram Updates That Will Impact Your Business (In A Good Way) #503 Aug 08, 2022

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Lessons From 4 Real Shopify Stores To Inspire You #502 Aug 04, 2022

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This Expert’s Top 5 Changes To Boost Conversion (That Will Work For Every Store) #501 Aug 03, 2022

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What It Takes To Build A Lasting DTC Brand: Lessons From Working With 100+ Founders #500 Aug 02, 2022

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The Viral Video That Drove An Entire Month’s Worth Of Revenue In Just 2 Days #499 Aug 01, 2022

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5 Ways To Grow Your SMS List ASAP #498 Jul 28, 2022

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The Rise Of Zero-Party Data: What It Is And Why You’ve Gotta Be Thinking About it #497 Jul 27, 2022

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How This Beauty Brand Wins With Email And SMS #496 Jul 26, 2022

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What You Need To Know About The All New Shopify x YouTube Partnership #495 Jul 25, 2022

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How To Run An Epic Flash Sale Your Customers Will Love #494 Jul 21, 2022

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This Founder's Winning Instagram Strategy (And Why You Should Get Personal) #493 Jul 20, 2022

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3 Hacks For Boosting Your Chances Of Landing A Sale With Product Photos #492 Jul 19, 2022

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Steal This 4-Part Playbook To Get Started With SMS Today #491 Jul 18, 2022

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Brand Builders: How This Skincare Brand Uses Content As A Superpower And Takes Beauty Beyond The Binary #490 Jul 15, 2022

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Getting Started With Broadcast Texts And Turning Browsers Into Buyers #489 Jul 14, 2022

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2 Of The Most Impactful Texts To Start Sending Today #488 Jul 13, 2022

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2 Secrets For Growing Your Textable Contact List ASAP #487 Jul 12, 2022

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Your Brand Needs SMS Marketing ASAP. Here's Why. #486 Jul 11, 2022

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Are You Cross-Selling? Don’t Leave Money On The Table. #485 Jul 08, 2022

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Unlock The Power Of UGC With These Secret Weapons #484 Jul 07, 2022

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Make the Switch And Get 50% Off Your Klaviyo Bill (Guaranteed) #483 Jul 06, 2022

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How To Launch A New Product With Email And SMS (And Make Your Audience LOL) #482 Jun 30, 2022

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The Power Of Omnichannel: Why It’s Never Been More Important To Sell Everywhere #481 Jun 29, 2022

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What Is Blanding? And How To Stand Out From The Crowd. #480 Jun 28, 2022

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What's New With Shopify. What You Really Need To Know. #479 Jun 27, 2022

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Conversion Rates And SMS: A Primer For Getting Started #478 Jun 24, 2022

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How Liquid Death Went Viral (Without Spending A Dime On Paid) #477 Jun 23, 2022

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This Targeted Popup Play Converts High-Intent Visitors On Your Site #476 Jun 22, 2022

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How Shopify Audiences Could Be The Secret For Boosting Paid Performance #475 Jun 21, 2022

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The Genius Collab That Got These Brands In Front Of A New Audience #474 Jun 20, 2022

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Product Quizzes Can Inspire A First Purchase. Here’s How. #473 Jun 17, 2022

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Why Pinterest Is The Ultimate Secret Weapon For Ecommerce Brands #472 Jun 16, 2022

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One Brand's Secret To Crushing Influencer Marketing #471 Jun 15, 2022

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What Makes The Perfect Order Confirmation Email? #470 Jun 14, 2022

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This Founder’s Secret For Going From $0 To $100M In An Insanely Crowded Market #469 Jun 13, 2022

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Brand Builders: How Shady Rays Built A Purpose-Driven Company From Day 1 (Part 2) #468 Jun 10, 2022

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How This Brand Went From $0 To $30M In 30 Months In A Crowded Market #467 Jun 09, 2022

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Lessons From This Cart Abandonment Email Miss #466 Jun 08, 2022

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This Founder’s Magic Formula For SMS (And The Exact Text That Got A 38% CTR) #465 Jun 07, 2022

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The Campaign That Got This Brand 3.6M Views In 7 Days #464 Jun 06, 2022

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Expert Advice On Getting Started With Influencer Marketing #463 Jun 03, 2022

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How Krispy Kreme Crushed It With This Timely Campaign #462 Jun 02, 2022

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Why You Should Care About Shopify’s Online Store 2.0 #461 Jun 01, 2022

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How This Brand Uses A QR Code To Spark Curiosity And Nail The Basics #460 May 31, 2022

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Back to Basics 20: You Have An SMS List. Now What? Here's Where To Start. May 27, 2022

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Brand Builders: How Shady Rays Built A Purpose-Driven Company From Day 1 (Part 1) #459 May 27, 2022

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Back to Basics 19: 5 Ways To Grow A Healthy SMS List From The Ground Up May 26, 2022

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How This Shoe Brand Cuts Through The Noise In An Ultra Competitive Space #458 May 26, 2022

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Back To Basics 18: You Need These 5 Automated Emails ASAP May 25, 2022

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The Secret To Experimenting With Creative For Incredible Results #457 May 25, 2022

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Back To Basics 17: The Secret To Reducing Cart Abandonment By 10% May 24, 2022

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What’s A Strong Growth Rate For 2022? Responses From Real Brands. #456 May 24, 2022

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Back to Basics #16: Steal This Welcome Pop Up Playbook To Convert 5% Of Traffic Into Subscribers May 23, 2022

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How Shopify Audiences Is Helping Brands Generate Qualified Traffic #455 May 23, 2022

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Make More Money By Sending These 4 Types Of Emails Consistently #454 May 20, 2022

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The Compounding Power Of Getting Started With SEO Today: This Founder's Playbook #453 May 19, 2022

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2-Way Text Examples That Will Help You Build Trust ASAP #452 May 18, 2022

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What’s The Value Of URL Shortening For SMS? #451 May 17, 2022

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How This Sneaker Brand Knocks Community Out Of The Park #450 May 16, 2022

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Brand Builders: How Does Your Brand Make People Feel? Part 2 (with Dear Brightly CEO) #449 May 13, 2022

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Unconventional Ways To Win Over Customers In 2022 #448 May 12, 2022

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5 Unconventional Ways This Expert Uses Privy To Drive Sales #447 May 11, 2022

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How To Create The Perfect Unboxing Experience For Your Audience #446 May 10, 2022

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How An Incredible Experience With Live Chat Can Be Your Best Marketing #445 May 09, 2022

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It's Easier Than Ever To Get Started With Segmentation. Here's How. #444 May 06, 2022

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How This 100M+ Brand Experiments With Customer Acquisition #443 May 05, 2022

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Are You Sharing Your Story Enough As A Founder? Probably Not. #442 May 04, 2022

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Introducing Brand Settings: The Secret To Launching New Campaigns ASAP #441 May 03, 2022

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How This Brand Crushes YouTube With Edutainment (And Gets Millions Of Views) #440 May 02, 2022

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Brand Builders: How Does Your Brand Make People Feel? (with Dear Brightly CEO) #439 Apr 29, 2022

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Introducing Brand Builders: A Brand New Segment On Ecommerce Marketing School #438 Apr 28, 2022

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How To Effectively Measure Paid Ads (Plus The Biggest Mistakes To Avoid) #437 Apr 27, 2022

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Will This Chinese Alternative To Email Marketing Take Off? #436 Apr 26, 2022

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Secrets For Driving Serious Sales Without Paid Ads (Lessons From 500 Episodes) #435 Apr 25, 2022

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Don’t Ignore Social Selling. Why It’s Time To Pay Attention. #434 Apr 22, 2022

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How To Win With Influencer Marketing: Learnings From Thousands Of Campaigns #433 Apr 21, 2022

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The Evolution Of Ecommerce: What’s Changed And Where We’re Going #432 Apr 20, 2022

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The Perfect Welcome Text: What It Takes To Build Relationships From The Very Beginning #431 Apr 19, 2022

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Steal This Proven SMS Playbook To Grow Your List (Or Start From Scratch) #430 Apr 18, 2022

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4 Spring Marketing Campaign Ideas To Boost Sales #429 Apr 15, 2022

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How The Top 1% Of Shopify Stores Use Models Successfully #428 Apr 14, 2022

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How To Win With Paid TikTok: This Expert’s Secrets For Getting It Right #427 Apr 13, 2022

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Spring Holidays You’ve Gotta Remember To Bring In Sales #426 Apr 12, 2022

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Common Thread Collective's Facebook Ad Benchmarks You Need To Know #425 Apr 11, 2022

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4 Emails You Should Send To Your Engaged Contacts ASAP #424 Apr 08, 2022

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Privy Helped This Expert Capture 2x More Emails. Here’s How. #423 Apr 07, 2022

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Unlock The Magic Of Landing Pages For Your Store #422 Apr 06, 2022

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This Hot DTC Brand Launched A Magazine. Here's Why It's Such An Amazing Play. #421 Apr 05, 2022

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A Guaranteed Way To Boost Traffic To Your Store #420 Apr 04, 2022

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Why You Should Start A Blog ASAP (It’s Not Too Late!) #419 Apr 01, 2022

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What Happens If You Focus Exclusively On SMS? 1 Brand’s Strategy (+ Results) #418 Mar 31, 2022

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81% Of Consumers Subscribe To Text Messages From At Least 1 Brand: Insights from Attentive's Latest Report #417 Mar 30, 2022

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6 Secrets For Improving Email Deliverability (And Staying Out Of Spam Folders) #416 Mar 29, 2022

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The Exact Email Series That Has Driven $3k+ In 2 Weeks For This Brand #415 Mar 28, 2022

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5 Ways Brands Are Supporting Ukraine Right Now #414 Mar 25, 2022

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The Ultimate Partnership Play: How These Brands Get In Front Of Similar Audiences Constantly #413 Mar 24, 2022

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Expert Secrets For Growing Your Store: Introducing Privy Masterclass Plus #412 Mar 23, 2022

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You Need To Stop Using A White Background For Your Photos ASAP. Here’s Why. #411 Mar 23, 2022

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The Magic Of Leaning Into Your Worst Reviews #410 Mar 21, 2022

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Introducing Privy’s Smart Segment For Engaged Contacts #409 Mar 18, 2022

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To Amazon Or Not To Amazon? Why This DTC Footwear Brand Isn’t Making The Leap #408 Mar 17, 2022

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How To Sell Your Shopify Store: The Fastest Way To Get Started #407 Mar 16, 2022

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Turn Selling In a Crowded Market Into Your Biggest Advantage (Like This New Airline) #406 Mar 15, 2022

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The Key To Winning Online: How To Stand Out In A Changing Landscape #405 Mar 14, 2022

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The Slow Death of Third Party Cookies (And How Advertising Has Changed Forever) #404 Mar 11, 2022

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This Founder’s Exact Playbook For Bringing In The First $10k In Sales #403 Mar 10, 2022

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Getting 2 Million Views Overnight: The Viral TikTok Video That Launched A 7-Figure Brand #402 Mar 09, 2022

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2 Unconventional Ways This 7-Figure Brand Drives Additional Revenue #401 Mar 08, 2022

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Boost Revenue By 56% For Every Email You Send With This Simple Hack #400 Mar 07, 2022

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Conversion Rate Benchmarks And Simple Hacks To Give Your Store A Boost #399 Mar 04, 2022

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6 Ways To Create A Brand Your Audience Loves #398 Mar 03, 2022

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Getting Started With Content Creation: How To Unlock A Superpower For Your Store #397 Mar 02, 2022

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