Don't Kill the Messenger with Movie Research Expert Kevin Goetz

Latest Episodes:

Susan Cartsonis (Veteran Producer & Former Studio Executive) on Filmmaking and Championing Women’s Stories Oct 16, 2024

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In this episode of "Don't Kill the Messenger," host Kevin Goetz sits down with Susan Cartsonis, a renowned producer and former studio executive known for championing women's stories in Hollywood. From 20th Century Fox to independent producing, Susan has been behind hits like What Women Want, Where the Heart Is, Aquamarine, Sitting in Bars with Cake, and True Sprit. She shares her journey in the film industry, her passion for storytelling, and her commitment to bringing diverse perspectives to the screen.
From Theater to Hollywood: Susan's Early Career (04:32)
Susan recounts her transition from theater studies to the film industry, starting as a reader at 20th Century Fox in New York.
Favorite Projects at Fox: A Legacy of Impactful Films (19:07)
Susan reflects on some of her projects including Buffy the Vampire Slayer, Dying Young, working with Bette Midler on For the Boys, and with Jodie Foster on Nell.
Going toe to toe with Barry Diller for Sleeping With the Enemy (24:17)
Susan shares a memorable story about standing up to Barry Diller in a meeting, advocating for projects she believed in.
The Birth of Home Alone (29:25)
Susan reveals how her personal family experience helped convince executives to greenlight the beloved classic Home Alone.
Producing What Women Want and Championing Women’s Stories (31:25)
Susan discusses her involvement in producing What Women Want and her passion for supporting women filmmakers and telling stories from diverse perspectives, drawing inspiration from classic films like The Wizard of Oz.
The Importance of Inclusion and Female Leadership (39:07)
Kevin and Susan discuss the value of inclusive storytelling and advocate for more female leadership in Hollywood and beyond.
Balancing Art and Audience in Filmmaking (47:40)
Kevin and Susan discuss the delicate balance between honoring artistic vision and meeting audience expectations in film production.
The Value of Audience Testing and Interpretation (53:44)
Susan praises Kevin's ability to interpret audience feedback and find the "note beneath the note" in test screenings.
Susan Cartsonis’ passion for women's voices and her experiences as both a studio executive and producer provide listeners with a unique perspective on the film industry. From her work on blockbusters like Nell and Buffy the Vampire Slayer to more recent projects like Carrie Pilby and Beastly, Susan's career highlights the power of storytelling and the importance of representation in cinema.
If you enjoyed this episode, please leave us a review or connect on social media.
Host: Kevin Goetz
Guest: Susan Cartsonis
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, and Kari Campano
Audio Engineer: Gary Forbes (DG Entertainment)
For more information about Susan Cartsonis:
Wikipedia: https://en.wikipedia.org/wiki/Susan_Cartsonis
IMDB: https://www.imdb.com/name/nm0142134/
Instagram: https://www.instagram.com/susancartsonis/?hl=en
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoet

Spring Aspers (President of Sony Music Group, Grammy Nominated Executive) on Music Supervision and the Magic of Movie Soundtracks Oct 02, 2024

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In this episode of "Don't Kill the Messenger," host Kevin Goetz sits down with Spring Aspers, the Grammy-nominated President of Sony Pictures Music Group. With a career spanning from intern to President, Spring has become a powerhouse in the film music industry. Her work on blockbuster soundtracks like Spider-Man: Into the Spider-Versehas earned her critical acclaim and a Grammy nod. As the executive behind numerous hit movie soundtracks and a champion for emerging artists, Spring shares her process for choosing music for a film’s soundtrack, and discusses the details of music supervision in film.
From Bohemian Roots to Music Executive (03:43)
Spring recounts her unconventional upbringing in New York's art scene and how it shaped her passion for music.
The Anatomy of Film Soundtracks (07:54)
Spring shares a breakdown of the various roles in film music, from coordinators to executives, and their responsibilities. The pair also discuss the copyright intricacies in film soundtracks.
Emotional Resonance: Music in It Ends with Us (10:36)
Kevin and Spring talk about her involvement with the film "It Ends With Us." They discuss how the music added emotional depth the story.
The "Sunflower" Story and The Grammys (18:56)
Spring discusses her involvement in the song "Sunflower" by Post Malone and Swae Lee for Spider-Man: Into the Spider-Verse and her Grammy nomination experience. She shares her thoughts on the importance of capturing the essence of a character through music and how "Sunflower" embodied the spirit of Miles Morales.
The Art of Musical Matchmaking (27:20)
Spring offers insights into her process of discovering artists and pairing the perfect music with film projects. She describes herself as a "musical matchmaker," always seeking to find the right sound that resonates with the heart of the story.

Music in Filmmaking (31:39)
Spring shares the challenges of integrating music into the filmmaking process and meeting tight deadlines.
The Future of Music: AI and the Human Touch (33:52)
Kevin and Spring discuss the role of AI in the music industry and the value of human creativity. Spring has an optimistic view, acknowledging AI's potential as a tool while emphasizing the enduring importance of human energy and creativity in music.
Spring Aspers offers her insight on the intersection of music and film, emphasizing the importance of creativity and the power of music to enhance storytelling. Her passion for discovering new talent and creating memorable cinematic experiences shines throughout the conversation, providing listeners with valuable insights into the world of music in film.

Host: Kevin Goetz
Guest: Spring Aspers
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, and Kari Campano
Audio Engineer: Gary Forbes (DG Entertainment)
For more information about Spring Aspers:
LinkedIn: https://www.linkedin.com/in/spring-aspers-876b063
IMDB: https://www.imdb.com/name/nm0039650/
Variety: https://variety.com/2019/music/news/spring-aspers-sony-pictures-president-music-1203356656/
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, X/Twitter, Instagram: @KevinGoetz360
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Paula Wagner and Rick Nicita (Hollywood Power Couple) on their Illustrious Careers as Agents and Producers Sep 18, 2024

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In this episode of "Don't Kill the Messenger," host Kevin Goetz sits down with Hollywood power couple Paula Wagner and Rick Nicita. Wagner has worked in the top ranks of the entertainment industry as a talent agent, studio executive, and producer. She co-founded Cruise/Wagner Productions with Tom Cruise, producing blockbuster hits like the "Mission: Impossible" franchise. Nicita worked as a successful talent agent for 5 decades before turning to production and consultation. He is currently Chairman of the American Cinematheque. Together, Wagner and Nicita offer insight into cultivating some of the most successful careers in Hollywood.
Early Careers and Transition to Becoming Agents (02:21)
Paula Wagner shares her journey from actress to agent while Rick Nicita recounts his path from law school dropout to William Morris. The couple then talk about how they met.
Hollywood Speed Round and the Art of Being an Agent (14:45)
Rick talks about some famous clients including Kevin Costner and Nicole Kidman in a celebrity speed round, and the trio discuss negotiating deals, choosing the right projects, and the importance of building long-term relationships.
Memorable Career Moments (28:04)
Paula talks about her involvement with Tom Cruise in Rain Man and Born on the 4th of July, and Rick discusses shares his experiences with high profile clients.
Cruise/Wagner Productions and United Artists (32:57)
Paula discusses her partnership with Tom Cruise, and the pair share the challenges of reviving United Artists while navigating industry changes and economic crises.
The Changing Landscape of Hollywood (40:00)
The trio discuss stardom, and how it has changed over the years, delving into the challenges of creating new movie stars and the future of audience engagement and storytelling.
Broadway and Beyond (48:00)
Paula shares about her transition to Broadway producing and her upcoming projects High Noon, and The Others. The couple reflects on the art of balancing film and theater productions.
Paula Wagner and Rick Nicita's careers offer a unique, insider perspective on the genesis of some of Hollywood’s biggest names. Wagner's journey from actress to top agent, then to successful film producer and now Broadway impresario, demonstrates her versatility and understanding of the creative process. Nicita's legacy as an agent and his transition to production and consulting highlight his expertise in talent management. Together, their experiences provide for a fascinating and inside look at how stars become stars.
Host: Kevin Goetz
Guest: Paula Wagner and Rick Nicita
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, and Kari Campano
Audio Engineer: Gary Forbes (DG Entertainment)
For more information about Paula Wagner:
Wikipedia: https://en.wikipedia.org/wiki/Paula_Wagner
X (Formerly Twitter): https://x.com/producerpwagner
IMDB: https://www.imdb.com/name/nm0906048/
For more information about Rick Nicita:
Wikipedia: https://en.wikipedia.org/wiki/Rick_Nicita
X (Formerly Twitter): https://x.com/ricknicita?lang=en
IMDB: https://www.imdb.com/name/nm1131362/
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book:

Ron Howard (Academy Award, Golden Globe, Emmy & Grammy Award-Winning Filmmaker) on His Legendary Career in Hollywood Sep 04, 2024

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In this special 50th episode of Don't Kill the Messenger, host Kevin Goetz interviews one of Hollywood's most successful and versatile directors, Ron Howard. His extraordinary career spans over six decades, starting as a child actor including roles on The Andy Griffith Show and Happy Days before emerging as a director at the age of 23. Howard's directorial achievements include critical and commercial successes such as Splash, Cocoon, Parenthood, Apollo 13, A Beautiful Mind (for which he won the Academy Award for Best Director), Rush, Thirteen Lives, and the upcoming Eden. In this intimate conversation, Howard discusses his remarkable journey, his philosophy on maintaining artistic vision while always respecting the audience’s point of view, and his experiences working with some of Hollywood's biggest names.
Early Career and Transition to Directing (02:49)
Ron Howard discusses his journey from child actor to director, highlighting his experiences on The Andy Griffith Showand his transition from Happy Days to directing, including his early collaboration with Brian Grazer.
Working with Bette Davis as a Young Director (20:00)
Howard recounts his experience directing Bette Davis when he was 25, sharing the challenges and valuable lessons learned from working with the legendary actress.
Ron's Approach to Filmmaking (28:22)
The director explains his philosophy of creating an environment for actors to excel and his focus on understanding and communicating stories in line with audience expectations.
Ron Howard on his Notable Films and Career Highlights (31:14)
Howard reflects on his favorite projects and the diversity of his filmography.
And the Oscar Goes to… (36:16)
Ron Howard shares the emotional experience of winning Best Director for A Beautiful Mind, including an inside story about Mel Gibson presenting the award.
Unexpected Projects: Directing Solo: A Star Wars Story (40:04)
The filmmaker discusses taking on the Star Wars project under unique circumstances and his experience working in the iconic universe.
Balancing Art and Audience (43:22)
Ron Howard explains his approach to balancing artistic vision with audience expectations, emphasizing the importance of using audience feedback to inform creative decisions.
Ron Howard's career is a testament to his enduring talent, adaptability, and passion for storytelling. From his early days as Opie on The Andy Griffith Show to winning an Oscar for A Beautiful Mind, Howard has consistently delivered compelling narratives across a wide variety of genres. His ability to balance artistic vision with audience expectations has resulted in an acclaimed body of work that resonates with both critics and viewers. Ron Howard remains a well-loved and innovative figure in Hollywood, always seeking to push the boundaries of his craft while maintaining a deep respect for the audience.
Host: Kevin Goetz
Guest: Ron Howard
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, Dax Ross, Nick Nunez, and Kari Campano
Audio Engineer: Gary Forbes (DG Entertainment)
For more information about Ron Howard:
Wikipedia: https://en.wikipedia.org/wiki/Ron_Howard
X (Formerly Twitter): https://twitter.com/RealRonHoward
IMDB: https://www.imdb.com/name/nm0000165/
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
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Cheryl Boone Isaacs (Veteran Marketing Executive & Former President of AMPAS) on Breaking Barriers and Fostering Diversity in Hollywood Aug 21, 2024

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In this episode of Don't Kill the Messenger, host Kevin Goetz sits down with a trailblazing figure in the entertainment industry, Cheryl Boone Isaacs. As a public relations and marketing executive, Cheryl has worked on marketing campaigns for over 300 films, including Close Encounters of the Third Kind, Forrest Gump, and The King's Speech. As the first African American and first person of color to serve as president of the Academy of Motion Picture Arts and Sciences, Cheryl shares her experiences, insights, and the journey that led her to become a pivotal force for change in Hollywood.
#OscarsSoWhite (02:44)
Kevin and Cheryl discuss the #OscarsSoWhite movement, Cheryl’s role as president of The Academy, and her quest to implement inclusion initiatives.

Lessons Learned Early (09:02)
Cheryl talks about some good advice the stuck with her through the years – you don’t know enough to ask the right questions.

Early Career and Hollywood Journey (20:33)
Cheryl and Kevin discuss Cheryl’s background, growing up in Springfield, Massachusetts, her brother, Ashley Boone, and his influence on her career in Hollywood.

Personal Experiences in the Industry (27:45)
Cheryl shares some challenges she faced as an African American woman in Hollywood along with memorable moments from her publicity career including her first job working on Close Encounters of the Third Kind.
Notable African American Figures in Hollywood (34:01)
Kevin asks Cheryl for her quick takes on influential individuals like Spike Lee, Ava DuVernay, and others.
Teaching and Mentoring the Next Generation (38:53)
Cheryl shares her approach to educating film students and the importance of understanding filmmaking as a collaborative process.
The Future of Hollywood and Diversity (40:55)
Cheryl offers insights on the progress made and challenges ahead along with the importance of collaborative voices in the creative process.
Throughout her career, Cheryl Boone Isaacs has broken barriers. From her start in marketing, to her role as president of The Academy of Motion Picture Arts and Sciences, and continuing with her current position of guiding future filmmakers at the Sidney Poitier New American Film School, Boone Isaacs offers valuable lessons for those entering the film world, reinforcing the importance of diversity, collaboration, and perseverance in Hollywood. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!
Host: Kevin Goetz
Guest: Cheryl Boone Isaacs
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, and Kari Campano
Audio Engineer: Gary Forbes (DG Entertainment)
For more information about Cheryl Boone Isaacs:
Wikipedia: https://en.wikipedia.org/wiki/Cheryl_Boone_Isaacs
Sidney Poitier New American Film School: https://search.asu.edu/profile/4102960
IMDB: https://www.imdb.com/name/nm3723795/
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
Linked In @Kevin Goetz
Screen Engine/ASI Website: www.ScreenEngineASI.com

Will Speck and Josh Gordon (Writers, Directors, Producers) on Mastering Movies, TV, and Commercials as a Creative Duo Aug 07, 2024

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In this episode of Don't Kill the Messenger, host Kevin Goetz interviews the directing, producing, and writing team of Will Speck and Josh Gordon. This talented duo has made their mark across various media, directing feature films such as Blades of Glory, Office Christmas Party, and Lyle, Lyle, Crocodile. They've also created iconic commercials, including the Geico caveman and gecko campaigns, and ventured into television with their animated series Hit-Monkey on Hulu. The pair discusses their journey from film school to becoming successful filmmakers, their experiences with test screenings, and insights into their creative process across different mediums.
Film School and an Early Partnership (02:00)
The pair share how they met in NYU film school and started collaborating. The discussion turns to their first jobs in the industry and their transition from New York to Los Angeles.
Blades of Glory and an Intense Audience Screening (9:41)
Kevin asks Will and Josh about the making of Blades of Glory and their first test screening experience.
“Even a Caveman can do it” -- Commercial Work (20:37)
The pair discuss their work on famous commercials like the Geico caveman and gecko commercials, and how commercial work has influenced their filmmaking.
Recent Projects and Creative Growth (30:41)
Josh and Will share details about their animated series Hit Monkey on Hulu and their reflections on making the musical film Lyle, Lyle, Crocodile.
Career Reflections and Advice to Young Filmmakers (32:09)
Josh shares his proudest achievement: an impactful PSA on organ donation and Will discusses the importance of their partnership.
Upcoming Projects and Industry Outlook (41:00)
The pair share their thoughts on the future of the film industry and discuss their upcoming projects, including an adaptation of "The Wedding People" with Nicole Holofcener.
Will Speck and Josh Gordon offer a unique perspective on navigating the film industry as a writing, directing, and producing duo. Their experience across different mediums - from commercials to feature films to streaming content - demonstrates the value of maintaining a varied portfolio of work while continually pushing creative boundaries and nurturing a productive partnership. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!
Host: Kevin Goetz
Guests: Will Speck and Josh Gordon
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, and Kari Campano
Audio Engineer: Gary Forbes (DG Entertainment)
For more information about Will Speck and Josh Gordon:
Speck Gordon, Inc.: https://www.speckgordon.com/home
IMDB (Josh Gordon): https://www.imdb.com/name/nm0330347/
IMDB (Will Speck): https://www.imdb.com/name/nm0817447/
Wikipedia: https://en.wikipedia.org/wiki/Will_Speck_and_Josh_Gordon
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
Linked In @Kevin Goetz
Screen Engine/ASI Website: www.ScreenEngineASI.com

DeVon Franklin (Producer, Bestselling Author, & Former Studio Executive) on Faith, Film, & Finding Success in Hollywood Jul 17, 2024

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In this episode of Don't Kill the Messenger, Kevin Goetz sits down with DeVon Franklin, film and TV producer, bestselling author, motivational speaker, and former studio executive. Franklin is known for his work on inspirational films such as Breakthrough, Miracles from Heaven, and Flamin' Hot, as well as the BET series Kingdom Business. With a unique blend of faith, business savvy, and creative vision, Franklin has bridged the gap between mainstream entertainment and faith-based content. The conversation explores Franklin's journey in the entertainment industry, his approach to faith-based filmmaking, and his insights on what makes a successful movie.
DeVon's Background (02:10)
Kevin and DeVon discuss DeVon’s values and background in spirituality, and how his upbringing, family, and early influences shaped his views.
Early Career and Overbrook Entertainment (11:03)
Franklin talks about his internship experiences and work with Will Smith's production company, Overbrook entertainment, and the lessons he learned from working with high-profile talent.
Transition to Studio Executive (16:57)
Franklin shares his studio experiences at MGM and later Sony Pictures where he rose to become a senior executive.
Faith-Based Filmmaking (23:49)
Kevin and DeVon discuss what defines a faith-based film, and the pair analyze successful projects like Miracles from Heaven and Heaven is for Real. The talk turns to challenges and opportunities in the faith-based market.
Understanding the Audience (34:08)
Franklin touches on his approach to marketing faith-based films and the importance of knowing your audience as well as tailoring strategies for reaching both faith-based and mainstream audiences.
Current Projects and Working with Tyler Perry (36:05)
Franklin shares details on his upcoming film Relationship Goals. He discusses his partnership with Tyler Perry for Netflix.
Lessons from Past Projects (41:39)
Kevin and DeVon discuss DeVon’s animated film, The Star, and its performance which leads to reflections on learning from both successes and challenges in the industry.
DeVon Franklin's journey in Hollywood serves as a testament to the power of combining faith, business acumen, and a deep understanding of audiences. Throughout the conversation, Franklin offers insights into the nuances of faith-based filmmaking, the importance of marketing strategies, and the evolving landscape of entertainment. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!
Host: Kevin Goetz
Guest: DeVon Franklin
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, and Kari Campano
Audio Engineer: Gary Forbes (DG Entertainment)
For more information about DeVon Franklin:
Wikipedia: https://en.wikipedia.org/wiki/DeVon_FranklinInstagram: https://www.instagram.com/devonfranklin/
IMDB: https://www.imdb.com/name/nm2035952/
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
Linked In @Kevin Goetz
Screen Engine/ASI Website: www.Scre

Sharon Stone Part 2 of 2 (Award-Winning Actress, Activist, & Painter) on Her Hollywood Journey Jul 03, 2024

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In Part 2 of this 2-part episode of "Don't Kill the Messenger," host Kevin Goetz sits down with the iconic Sharon Stone to discuss her journey through Hollywood, her experiences with fame, and her philanthropic endeavors. Stone shares personal stories about her rise to stardom, her approach to acting and producing, and lessons she has learned along the way.
Basic Instinct (00:53)
With the premiere of Basic Instinct at Cannes, Sharon Stone went from being a working actress to an international movie star. She discusses her experience at the Cannes Film Festival and describes the fan reaction and her sudden rise to fame.
Navigating Fame (08:57)
Sharon talks about preparing for red carpet events, and Kevin shares a story about what it was like to accompany Sharon in Cannes.
Mentors in Hollywood (13:45)
Sharon discusses the guidance she received from established actresses like Faye Dunaway, Shirley MacLaine, Diane Cannon, Angie Dickinson, and others who helped her with advice on the realities of fame.
Producing and Casting Instincts (17:38)
Sharon talks about her role in producing The Mighty. Kevin and Sharon discuss her eye for recognizing promising actors like Russell Crowe and Leonardo DiCaprio.
Philanthropy and AIDS Advocacy (27:36)
Sharon shares the origins of her involvement with amfAR and discusses the personal and professional impact of her advocacy work. Stone's commitment to AIDS advocacy showcases her willingness to use her platform for meaningful change, even at a potential cost to her career.
Balancing Career and Authenticity (34:56)
Sharon addresses misconceptions about being "difficult" in the industry and emphasizes her professionalism and work ethic on set.
Parenting and Personal Growth (39:08)
Sharon reflects on the challenges and rewards of being a parent and discusses the impact of parenthood on her personal development.
In Part Two of this two-part interview, Sharon reveals the depth of her character beyond her silver screen persona. From her candid reflections on fame to her commitment to philanthropy, Stone shows how she uses her platform for good. Her friendship with Kevin Goetz adds a personal touch to the conversation. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!
Host: Kevin Goetz
Guest: Sharon Stone
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, and Kari Campano
Audio Engineer: Gary Forbes (DG Entertainment)
For more information about Sharon Stone:
Wikipedia: https://en.wikipedia.org/wiki/Sharon_Stone
Instagram: https://www.instagram.com/sharonstone/?hl=en
IMDB: https://www.imdb.com/name/nm0629334/
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
Linked In @Kevin Goetz
Screen Engine/ASI Website: www.ScreenEngineASI.com

Sharon Stone Part 1 of 2 (Award-Winning Actress, Activist, & Painter) on Her Hollywood Journey Jun 19, 2024

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In this episode of "Don't Kill the Messenger," Kevin Goetz sits down with his longtime friend, the legendary actress Sharon Stone. Sharon shares intimate stories about her upbringing, her journey into modeling and acting, and the challenges she has faced in the entertainment industry.
Humble Beginnings (2:00)
Sharon discusses her upbringing in the small farming community of Meadville, Pennsylvania, where her family struggled financially.
A Painful Childhood Lesson (9:12)
Sharon shares a painful childhood memory of being slapped by a popular girl in school, drawing parallels to the challenges she has faced in Hollywood. Kevin describes it as trying to “slap the different out of you,” and praises Sharon for persevering while opening herself up to criticism and ridicule.
The Craft of Acting (12:13)
Sharon and Kevin discuss her approach to acting and her preference for working with directors like Martin Scorcese in Casino, Paul Verhoeven in Basic Instinct, and Albert Brooks in The Muse, who prioritize the craft over ego. She stresses that she has never accepted a role solely for the money, always prioritizing the quality of the work.
Fair Compensation (15:56)
Sharon discusses the pay disparity between male and female actors in Hollywood, advocating for fair compensation. She highlights the importance of knowing her worth in the overall value of her films.
The Magic of Movies (18:22)
Sharon and Kevin talk about the importance of the moviegoing experience and the need for studio executives to understand the emotional connection people have with films. She stresses the significance of creating movies with emotional intelligence that evoke powerful emotions.
From Small-Town Beauty Queen to Model (20:29)
Sharon recounts her journey into modeling, starting with her participation in the Miss Crawford County pageant and her encounter with Muhammad Ali.
Working with Woody Allen and James Caan (25:39)
Sharon shares her experience getting her start as an extra on Woody Allen's Stardust Memories and how her part was expanded after impressing the director and cinematographer. She also discusses her instant rapport with James Caan on the set of a Claude Lelouch film.
In Part One of this two-part interview, Sharon Stone opens up about her journey from being a studious, small-town girl to a Hollywood icon through talent, perseverance, and commitment to her craft. Through this candid conversation with her close friend, Kevin Goetz, listeners gain an intimate look at the person behind the persona. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!
Host: Kevin Goetz
Guest: Sharon Stone
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, and Kari Campano
Audio Engineer: Gary Forbes (DG Entertainment)
For more information about Sharon Stone:
Wikipedia: https://en.wikipedia.org/wiki/Sharon_Stone
Instagram: https://www.instagram.com/sharonstone/?hl=en
IMDB: https://www.imdb.com/name/nm0629334/
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
Linked In @K

McG (Acclaimed Director & Producer) on Directing Hollywood Blockbusters and the Power of Audience Research Jun 06, 2024

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In this episode of "Don't Kill the Messenger," Kevin Goetz sits down with director and producer, Joseph McGinty Nichol, better known as McG. They discuss McG's journey in the entertainment industry, starting with music videos and leading to his directorial debut with Charlie's Angels, which had, at the time, the highest-grossing opening weekend for a directorial debut. Through his production company, Wonderland Sound and Vision, McG has overseen the production of films and television shows such as Terminator Salvation, This Means War, We Are Marshall, and Family Switch along with The OC, and Turner and Hooch for television. In this personal conversation, McG also touches on his struggles with agoraphobia, and the importance of audience feedback in the filmmaking process.
First Time Director with a Huge Budget (1:39)
McG shares his experience directing his first full-length feature film, Charlie's Angels, how Drew Barrymore helped him get the job, and how he nearly got fired multiple times due to the studio's concerns about the film's direction.
Living with Agoraphobia and Panic Attacks (9:51)
McG opens up about his struggles with agoraphobia, how it affected his career, including being fired from Superman Returns, and his path to live with the challenge.
Music Videos and Style in Filmmaking (21:49)
Kevin and McG discuss how music videos have influenced filmmakers like McG, Spike Jonze, Michael Bay, and David Fincher, helping them develop unique styles and voices in the industry.
The Secret to Success: Audience Testing (24:08)
McG reveals one of his secrets to success: working with Kevin Goetz and his audience testing process, which has helped him improve his films and connect with viewers.
Incorporating Audience Feedback on We Are Marshall (29:48)
McG recalls a specific audience feedback moment that led to a significant change in We Are Marshall, highlighting the importance of listening to, learning from, and respecting the audience.
Mentors and Influences (36:37)
McG discusses his primary filmmaking influences, including Alfred Hitchcock and Quentin Tarantino.
Kevin Goetz and McG explore the director's journey in the entertainment industry, his personal struggles, and the importance of audience feedback in the filmmaking process. The interview highlights the unique bond between the filmmaker and the audience researcher, showcasing how their collaboration can elevate a film's success. The pair close by discussing McG’s upcoming projects, Way of the Warrior Kid and Uglies. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!
Host: Kevin Goetz
Guest: McG
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, and Kari Campano
Audio Engineer: Gary Forbes, DG Entertainment
For more information about McG:
Wikipedia: https://en.wikipedia.org/wiki/McG
Instagram: https://www.instagram.com/mcgfilm/
IMDB: https://www.imdb.com/name/nm0629334/
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
Linked In @Kevin Goetz
Screen Engine/ASI Website:

Greg Foster (Former CEO of IMAX Entertainment, Industry Consultant) on Transforming IMAX, Working with Hollywood Legends, and the Future of Cinema May 15, 2024

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In this episode of "Don't Kill the Messenger," Kevin Goetz sits down with Greg Foster, former CEO of IMAX Entertainment and current owner of the entertainment and media consulting firm, Foster + Crew. Foster grew up immersed in the world of Hollywood, with a father who was a successful film producer. This early exposure to the industry laid the foundation for Foster's career. From his childhood memories of rubbing elbows with Hollywood royalty, to his pivotal role in the evolution of IMAX, to his more recent experiences as a sought-after consultant, Foster shares insider stories along with a unique perspective on the business of moviemaking and the cinematic experience.
Growing up in Hollywood and a memorable encounter with Mel Brooks (3:09)
Foster discusses his upbringing in Beverly Hills and the influence of his father, David Foster, a successful film producer, on his career path. He recounts a memorable experience early in his career at MGM/UA, where he delivered test screening results to Mel Brooks for the movie Spaceballs.
Steve McQueen, Ali MacGraw, and Greg’s Father (16:12)
Foster shares a story about his father's involvement in the production of The Getaway, starring Steve McQueen and Ali MacGraw, and the confrontation that ensued when MacGraw's then-husband, Robert Evans, discovered the affair between the two stars.
Apollo 13 and the evolution of IMAX (22:22)
The pair discuss the transformation of IMAX to a premier movie experience. IMAX's 2002 re-release partnership with Apollo 13, originally produced in 1995 by Academy Award winner Brian Grazer and directed by Oscar winner Ron Howard, marked a turning point for the company. It was the first Hollywood movie to be digitally remastered using IMAX DMR technology, showcasing IMAX's ability to enhance the emotional experience of a film.
Christopher Nolan and Batman Begins (29:15)
Kevin and Greg talk about the critical role of Warner Bros. and Christopher Nolan in the growth of IMAX, particularly with the release of Batman Begins and The Dark Knight.
Consulting with Foster + Crew (38:47)
Greg shares insights into his consulting firm, Foster + Crew, and the various services he provides to his clients in the entertainment industry.
The future of cinema in the streaming era (44:11)
Kevin and Greg touch on the impact of streaming on the theatrical experience and the future of cinema, post COVID, Barbenheimer and the 2023 Hollywood strikes.
From his early days at MGM/UA to his pivotal role in transforming IMAX into a global cinematic powerhouse, Foster's stories offer a fascinating glimpse into the evolving landscape of the film industry. Foster remains optimistic about the future of moviegoing, particularly with the impressive slate of films set for release in 2025. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!
Host: Kevin Goetz
Guest: Greg Foster
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, and Kari Campano
For more information about Greg Foster:
Variety: https://variety.com/exec/greg-foster/
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
Linked In @Kevin Goetz
Screen Engine/ASI Website:

Bill Block (Veteran Agent, Producer & Studio Head) on Audience Research, Film Financing, and the Impact of AI May 01, 2024

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In this episode of "Don't Kill the Messenger," entertainment research expert Kevin Goetz engages in an insightful conversation with Bill Block, a renowned agent, executive producer, and former studio head. As a producer, Block played a pivotal role in the groundbreaking success of The Blair Witch Project. Block’s other films include the Oscar-nominated The Holdovers, Bad Moms, the critically acclaimed Fury, and the upcoming film Here starring Tom Hanks and Robin Wright. The pair delve into Block's remarkable career, the critical role of audience research in filmmaking, and the potential impact of artificial intelligence on the entertainment industry.
Bill Block's background and early career (1:47)
Bill shares his journey from starting as a secretary at the Irv Schechter agency to becoming a successful agent then moving on to form Artisan Entertainment.
The acquisition of Live Entertainment and the success of The Blair Witch Project (7:12)
Block shares the story behind the acquisition and distribution of The Blair Witch Project, a groundbreaking film that defied traditional marketing strategies and became a massive success.
Using audience research to make decisions on the Halloween franchise reboot (15:37)
Kevin and Bill discuss how audience research played a crucial role in the decision-making process for the Halloween franchise reboot.
Navigating the complexities of film financing (24:37)
Kevin and Bill discuss the financial deals behind Oliver Stone’s W., Bad Moms, and Jason Statham action films.
Bill's insights on packaging and financing independent films (35:39)
Block discusses the importance of attaching talent, securing presales, and finding the right equity partners to fill the financing gap. Block touches on films he has been involved with like Bad Moms, Fury, and Guy Ritchie’s The Gentleman.
The potential impact of AI on the entertainment industry (41:19)
Bill and Kevin explore the rapidly advancing world of artificial intelligence and its potential to disrupt the entertainment industry.
Bill Block's extensive experience, combining financial expertise with respect for the audience, makes him an invaluable voice in the entertainment industry. His insights into the evolving landscape of film financing, distribution, and the integration of artificial intelligence demonstrate his ability to navigate the complexities of the business. His stories and observations, shared in this engaging conversation with Kevin, offer a fascinating glimpse into the future of filmmaking. If you enjoyed this episode, please leave us a review or connect on social media.
Next Guest: Greg Foster, Former CEO of IMAX Entertainment
Host: Kevin Goetz
Guest: Bill Block
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, and Kari Campano
For more information about Bill Block:
IMDB: https://www.imdb.com/name/nm1088848/
Wikipedia: https://en.wikipedia.org/wiki/Bill_Block
LinkedIn: https://www.linkedin.com/in/bill-block-ba3525104
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
Linked In @Kevin Goetz
Screen Engine/

Carol Baum (Veteran Studio Executive and Producer) on the Art of Creative Producing Apr 17, 2024

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(Recorded December 2023)
In this episode of "Don't Kill the Messenger," host Kevin Goetz sits down with veteran producer Carol Baum, whose impressive career includes working with Hollywood icons such as Dolly Parton, Barbara Streisand, Robert De Niro, Zendaya, and Steve Martin. Carol shares stories and insights from her decades in the film industry, discussing her work on memorable films like "Father of the Bride," "The Good Girl," "Dead Ringers," and "Flyaway Home." She also shares candid experiences as a studio executive at Fox and Lorimar, where she developed classic films like "Officer and a Gentleman" and "The Dead Zone." With the recent release of her book, "Creative Producing," Carol provides a wealth of knowledge for aspiring filmmakers and industry professionals.
Carol’s Early Career and Education (07:42)
Carol discusses her early career, how a girl from South Orange, New Jersey with no Hollywood connections landed a job in publishing at Bantam Books, where she discovered "The Autobiography of Malcolm X" and how she went on to produce classic movies.
Studio Executive Roles (24:28)
As a studio executive, Carol worked with Jon Peters' company, where she learned the importance of a positive work environment. She then moved on to Fox, working under Joe Wizan, and experienced a culture shift when Larry Gordon and Scott Rudin joined the studio. At Lorimar, Carol developed classic films such as "An Officer and a Gentleman" and "The Dead Zone."
Father of the Bride, Buffy the Vampire Slayer, and Sandollar Productions (30:17)
Carol shares stories of working with Sandy Gallin and Dolly Parton at Sandollar Productions where she produced successful films like "Father of the Bride" and "Buffy the Vampire Slayer" while collaborating with Howard Rosenman.
Creative Producing (38:10)
Carol discusses her book, Creative Producing, where she emphasizes the importance of the development process and working closely with writers to refine scripts and make them better.
Working with Stars Like Barbara Streisand, Steve Martin, and a Young Zendaya (42:53)
Carol shares her love for actors and their role in getting projects made. She considers Anthony Hopkins one of the greatest living actors and recounts her experiences working with Barbara Streisand, Steve Martin, and a young Zendaya.
Carol Baum's love for movies shines through and shows why she is so valuable to the film industry. Her willingness to share her experiences and lessons in this episode as well as in her book, Creative Producing, are sure to inspire and guide countless filmmakers If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!
Host: Kevin Goetz
Guest: Carol Baum
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, and Kari Campano
For more information about Carol Baum:
IMDB: https://www.imdb.com/name/nm0062071/
Wikipedia: https://en.wikipedia.org/wiki/Carol_Baum
Website: https://www.carolfriedlandbaum.com/
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
Linked In @Kevin Goetz
Screen Engine/ASI Website: www.ScreenEngineASI.com

Melva Benoit (Veteran Entertainment Researcher/Strategist) on the Intersection of Television, Audience Research, and Marketing Apr 04, 2024

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In this episode of "Don't Kill the Messenger," host Kevin Goetz sits down with Melva Benoit, founder and president of the Marian Dupree Group. A trailblazer in research and consumer insights, Benoit has held senior executive positions in major media companies including Viacom, Disney, Turner, NBC Universal, and Fox. Together, they delve into her rich background in television market research, discussing her unique insights and experiences in the entertainment industry.
Benoit's Early Career (06:01)
Growing up in Houston, Texas, Benoit developed a love for television and aspired to be in charge of Saturday morning cartoons. She attended Howard University and began her career in research at King World, eventually moving to Cartoon Network and Comedy Central.
The Role of Research in Television (09:55)
Benoit explains the three main functions of research within media institutions: keeping the lights on, taking requests, and anticipating stakeholders' needs. She emphasizes the importance of research teams contributing to meetings even when there isn't a direct need for research.
Analyzing Successful TV Shows – Seinfeld, Friends, and South Park (20:08)
Benoit discusses the testing and success of shows like Seinfeld (20:08), Friends (23:57), and South Park (40:26). She highlights the importance of understanding how audiences learn to watch and relate to characters in television shows.
The Changing Landscape of Media (27:47)
The pair discuss the importance of the audience and the challenges of targeted advertising and the need for a more nuanced approach to understanding audiences.
Reframing Audience Measurement (29:20)
Goetz and Benoit discuss a new way of looking at marketing to consumers, focusing on shared attitudes, behaviors, and values rather than solely relying on demographic information. They emphasize the importance of reaching diverse audiences and the need for the advertising industry to adapt to this new way of thinking.
Melva Benoit's insights into the world of television market research shed light on the complex relationship between content creators, audiences, and advertisers. By advocating for a more nuanced understanding of entertainment consumers and embracing the changing media landscape, Benoit and Goetz offer a unique vision for the future of the industry. This engaging conversation highlights the importance of adaptability, creativity, and audience-centric thinking in the changing media landscape. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!
Host: Kevin Goetz
Guest: Melva Benoit
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, and Kari Campano
For more information about Melva Benoit:
LinkedIn: https://www.linkedin.com/in/melvabenoit/
Twitter: https://twitter.com/MelvagBenoit
The Marian Dupree Group, Inc. https://linkedin.com/company/the-marian-dupree-group-llc/
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
Linked In @Kevin Goetz
Screen Engine/ASI Website: www.ScreenEngineASI.com

Colleen Camp (Actress and Producer) on Longevity as a Hollywood Chameleon Mar 20, 2024

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Host and entertainment research expert Kevin Goetz sits down with the multi-talented Colleen Camp. With a career spanning 6 decades in acting and over 2 decades in producing, Colleen is a true force in the entertainment industry. She has graced the screen in over 150 roles, including memorable performances in films like Clue, Die Hard with a Vengeance, Wayne's World, Election, and American Hustle. As a producer, Colleen has helped bring over 25 titles to life, showcasing her passion and dedication to the craft of filmmaking.
Current Projects and Cinema Landscape (1:40)
Colleen discusses her recent producing projects, including the films At the Gates and Day of the Fight, and the challenges of distribution in the current landscape.
The Art of Character Development (16:21)
Kevin and Colleen explore the significance of rhythm and accents in defining characters, drawing upon examples from Colleen's diverse acting roles. They discuss how these elements contribute to the authenticity and depth of a performance, allowing actors to fully embody their characters and captivate audiences.
Lessons from Legendary Directors (11:28)
Colleen shares lessons learned from collaborating with renowned directors such as Peter Bogdanovich, Francis Ford Coppola, Jonathan Lynn, and David O. Russell. She reflects on the insights gained from working with these industry giants, emphasizing the importance of adaptability, trust, and creative synergy between actors and directors.
Navigating Nudity in Film (32:30)
The conversation touches on Colleen's experience portraying a Playboy bunny in the iconic film Apocalypse Now. She candidly discusses her thoughts on nudity in film, the challenges faced by actors in such roles, and the evolution of attitudes towards on-screen intimacy over the years.
Standout Films of the Awards Season (54:13)
Kevin and Colleen engage in a lively discussion about the standout films from the current awards season, with a particular focus on The Holdovers and Oppenheimer.
Supporting Emerging Talent (59:41)
Colleen emphasizes the importance of supporting emerging filmmakers and the need for diverse, quality films to be distributed and celebrated. She stresses the significance of nurturing new voices in the industry and the role that established professionals can play in mentoring and advocating for up-and-coming talent.
Colleen Camp's passion for the entertainment industry shines through in this engaging conversation. Her ability to transform as an actress and her commitment to producing meaningful films make her a true treasure in the world of cinema. As an advocate for emerging talent and a believer in the power of the theatrical experience, Colleen continues to make a significant impact on the industry. If you enjoyed this episode, please leave us a review or connect on social media.
Host: Kevin Goetz
Guest: Colleen Camp
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, and Kari Campano
For more information about Colleen Camp:
Rotten Tomatoes: https://www.rottentomatoes.com/celebrity/colleen_camp
Wikipedia: https://en.wikipedia.org/wiki/Colleen_Camp
IMDB: https://www.imdb.com/name/nm0131974/
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @Kev

Nick Stoller (Director, Screenwriter) on Crafting Comedy Gold Mar 06, 2024

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Host and entertainment research expert Kevin Goetz sits down with talented screenwriter and director Nick Stoller. With a remarkable portfolio that includes hit comedy films like Forgetting Sarah Marshall, Get Him to the Greek, Neighbors, Bros, and the upcoming You’re Cordially Invited, Stoller provides a fascinating behind-the-scenes look at his creative process, his journey in the entertainment industry, and the invaluable role of audience research in shaping his critically acclaimed projects.
Nick Stoller's background and early influences (5:57)
Nick discusses his background and early influences, including growing up in Miami, attending boarding school in New Hampshire, and finding his passion for comedy writing at Harvard.
Pitching ideas to Judd Apatow and landing a job on "Undeclared" (11:33)
The pivotal moment when Judd Apatow hired Stoller for the show "Undeclared" based on his ability to pitch relatable college experiences that resonated with Apatow's comedic sensibilities.
The screening process for "Forgetting Sarah Marshall" and lessons learned (15:19)
Stoller delves into the screening process for "Forgetting Sarah Marshall" and the invaluable lessons he learned about audience preferences, particularly their aversion to overtly sad characters and their love for characters in denial.
Collaborating with actors like Jason Segel and Rose Byrne (24:03)
Stoller talks about working with talented actors like Jason Segel and Rose Byrne, and the unique comedic talents each brings to a project.
Advice on cutting scenes and prioritizing the story over individual jokes (29:30)
Kevin and Nick offer insightful advice on cutting scenes and prioritizing the overall story arc over individual jokes, even highly comedic ones, if they undermine character development or audience engagement.
The reshoots for "Get Him to the Greek" and the importance of point of view (33:38)
Nick talks about his love of reshoots, and how the audience feedback led him to change the beginning of Get Him to the Greek.
Preparing for the first day of shooting with Will Ferrell and Reese Witherspoon (41:24)
Stoller discusses his preparation process before the first day of shooting with stars like Will Ferrell and Reese Witherspoon, emphasizing the importance of rehearsals and collaborative exploration.
Throughout the engaging conversation, Nick Stoller's passion for storytelling, his respect for the audience, and his collaborative approach shine through. From his beginnings as a writer to his current success as a director, Stoller's journey is a testament to the power of perseverance, creativity, and a deep understanding of human emotions. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!
Host: Kevin Goetz
Guest: Nick Stoller
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, and Kari Campano
For more information about Nick Stoller:
Twitter: https://twitter.com/nicholasstoller
Wikipedia: https://en.wikipedia.org/wiki/Nicholas_Stoller
IMDB: https://www.imdb.com/name/nm0831557/
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoet

Eli Roth (Director, Screenwriter, Producer, Actor) on his Unique Directorial Vision and Testing the Limits in Horror Feb 22, 2024

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Kevin Goetz sits down with acclaimed filmmaker Eli Roth.
Eli burst onto the scene in 2002 with his indie horror hit Cabin Fever and cemented his reputation with the extremely profitable Hostel films. Known for his intense horror style and flair for marketing, Eli has built a hugely successful directing career. His latest film, the holiday slasher Thanksgiving, was released last year by Sony Pictures and he is currently working on a science fiction action comedy film, Borderlands, scheduled to be released this summer. Kevin and Eli have worked closely together using test screenings to hone Eli's movies. Their rapport is on full display as they delve deep into Eli's creative process, his career ups and downs, and the vital role testing feedback plays in the final films you see in theaters.
Kevin and Eli Discuss Eli's Upbringing and Early Interest in Filmmaking (3:20)
Eli became interested in film at a young age after seeing movies like Pinocchio, Star Wars, and Alien. He started making short films as a kid with help from a mentor. By age 11 he was making animated shorts, stop-motion films, and horror movies with his brothers and friends.
Cabin Fever and Eli's Initial Resistance to Testing (27:09)
Cabin Fever initially tested terribly but went on to be very profitable. Eli learned to analyze test data for what works rather than just looking at scores.
Eli's Experience Working His Way Up in the Film Industry (31:42)
Eli talks about his odd jobs in the film industry while writing scripts, including as an extra, a set production assistant, and Howard Stern's assistant on Private Parts.
Working with Quentin Tarantino and Making the Hostel Films (37:12)
Quentin Tarantino mentored Eli on Hostel, helping him add more realism and unexpected details. Eli discusses testing multiple endings for Hostel.
Thanksgiving Test Screenings and Editing (42:15)
Eli details his experience testing Thanksgiving and learning from audience feedback to hone the right tone, pacing, and violence level. He trimmed 15 minutes after the first test screening based on feedback. Eli says he has come to value test screening input thanks to insights from Kevin.
Eli on the Power of Test Screenings (54:19)
Eli thanks Kevin for helping filmmakers understand how to read test screening data and what audiences want. He advises filmmakers to listen to test feedback even if they don't agree.
This fascinating conversation gives rare insight into Eli Roth's unique directorial vision and his journey to becoming one of Hollywood's most successful horror filmmakers. Eli's passion for the genre and gift for understanding audiences have been instrumental in crafting crowd-pleasing terror. His embrace of the test screening process, utilizing Kevin's expert analysis, demonstrates Eli's dedication to giving viewers the best experience possible.
Host: Kevin Goetz
Guest: Eli Roth
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, and Kari Campano
For more information about Eli Roth:
Instagram: https://www.instagram.com/realeliroth/
Wikipedia: https://en.wikipedia.org/wiki/Eli_Roth
IMDB: https://www.imdb.com/name/nm0744834/
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
Linked In @Kevin Goetz

Ben Mankiewicz (Host of Turner Classic Movies) on Cinema Classics & Growing Up in a Legendary Family Feb 07, 2024

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Join Kevin Goetz as he welcomes the host of Turner Classic Movies, Ben Mankiewicz. As a member of the illustrious Mankiewicz family, Ben provides a unique insider perspective, from delightful stories about his early life surrounded by Hollywood royalty to the privileges and expectations that come with having a famous name. He also shares colorful anecdotes about his father, who spurned the movie business in favor of making an impact through politics and public service. Throughout the episode, Ben brings his deep passion for film to life, offering thoughtful analysis and critiques on everything from beloved classics like Casablanca to defining what makes a movie truly great. His joy and encyclopedic knowledge when discussing cinema is infectious.
Ben's Family Legacy and Getting into Columbia (2:42)
Ben talks about his family's long history at Columbia and getting rejected initially despite his famous relatives.
Ben’s Father Spurning Hollywood for Public Service (8:08)
Ben recounts his father Frank Mankiewicz's remarkable transition from Hollywood entertainment lawyer to a member of the Peace Corps in Peru. He further elaborates on his father's notable career milestones, which encompassed serving as Robert F. Kennedy's press secretary and spearheading George McGovern's campaign.
Following His Own Path (9:15)
Ben compares his interests to his father's drive to make a difference rather than join the movie business.
Behind the Scenes of Turner Classic Movies (12:08)
Ben describes auditioning for TCM and having long discussions about movies, playing to his strengths. Ben says seeing The Barefoot Contessa on TCM right after his audition felt like a good omen he'd get the job because it was a Mankiewicz movie.
Ben's Takes on Classic Films (20:53)
Ben argues audiences over time, not just critics, determine what becomes a classic film based on emotional impact. Ben names Paths of Glory and Casablanca as his favorites for their emotional resonance.
On the Waterfront and the Problem with Kazan (33:47)
Ben expresses admiration for On the Waterfront, acknowledging its brilliance and emotional depth, particularly praising Eva Marie Saint's performance. However, he expresses disdain for Elia Kazan's decision to name names during the McCarthy era.
Mank and the Family Name (41:36)
Ben talks about being a Mankiewicz, and describes being incredibly moved by the 2020 biographical drama film Mank directed by David Fincher capturing Ben's grandfather Herman's spirit.
Whether you're a longtime TCM fan or simply love hearing little-known details about Hollywood history straight from the source, this podcast is a must-listen. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!
Host: Kevin Goetz
Guest: Ben Mankiewicz
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, and Kari Campano
For more information about Ben Mankiewicz:
Wikipedia: https://en.wikipedia.org/wiki/Ben_Mankiewicz
Twitter: https://twitter.com/benmank77?lang=en
The Plot Thickens Podcast: https://theplotthickens.tcm.com/
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevi

Hawk Koch (Veteran Producer and Former AMPAS & PGA President) On His Extraordinary Hollywood Career And Working With Icons Jan 17, 2024

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Kevin Goetz is joined by veteran Hollywood producer Hawk Koch.
With over 50 years in the movie business, Koch has countless stories to share from his prolific career working on classic films like Chinatown, Marathon Man, Heaven Can Wait, and Wayne's World. He offers a rare insider's perspective on working with icons like Clark Gable, Ingrid Bergman, Jimmy Stewart, Jackie Gleason, and Barbra Streisand. Koch also provides wisdom on key lessons he's learned about the importance of telling the truth, taking care of people in the industry, and establishing your own identity.
What’s in a Name? (6:49)
Koch talks about changing his name at age 50 when he was bar mitzvahed, taking on the nickname "Hawk" to establish his own identity apart from his famous father, producer Howard W. Koch.
Riding Horses with Clark Gable (17:28)
Koch reminisces about getting his first horseback ride from Clark Gable as a young boy on a movie set. He describes feeling Gable's warmth and humanity in that brief interaction.
Working with Legends (20:25)
Koch shares his experience working with and being intimidated by classic actors like Jimmy Stewart and Ingrid Bergman early in his career.
Icon Lightning Round (24:01)
Kevin asks Hawk to give his quick impressions of industry figures he's worked with like Roman Polanski, Warren Beatty, Faye Dunaway, and Barbara Streisand.
Getting His Start in Music (28:11)
Hawk discusses how he got his start working in music, touring with The Dave Clark Five and getting to watch recording sessions with Frank Sinatra.
Taking Care of “Family” (33:43)
Koch talks about his dedication to the Motion Picture and Television Fund, taking care of people in the entertainment industry. He shares why it is important to him.
Taming Faye Dunaway’s Hair (35:33)
Koch tells a funny story about shooting Chinatown and director Roman Polanski pulling Faye Dunaway's hair out when it kept sticking up in a shot.
Best Advice Ever Received (38:05)
Koch stresses the importance of telling the truth in the movie business and not trying to mislead people.
Tune in as Hawk Koch shares stories that capture the golden era of Hollywood history through his interactions with legends on set and off. But beyond the celebrity anecdotes, his emphasis on truth, care for others, and finding one's path contain valuable lessons for those both inside and outside the entertainment world. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!
Host: Kevin Goetz
Guest: Hawk Koch
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, and Kari Campano
For more information about Hawk Koch:
Wikipedia: https://en.wikipedia.org/wiki/Hawk_Koch
IMDB: https://www.imdb.com/name/nm0462242/
Magic Time: https://magictime.pictures/
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
Linked In @Kevin Goetz
Screen Engine/ASI Website: www.ScreenEngineASI.com

Nicole Brown (President of TriStar Pictures) on Creative Collaboration, Movie Test Screenings, & Keeping Audiences Engaged Jan 03, 2024

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Kevin is joined by the President of TriStar Pictures, Nicole Brown
Join host Kevin Goetz as he engages Nicole Brown in a conversation about her career evolution from child actor to President of TriStar Pictures. Tracing her early acting jobs to producing and executive roles, Brown imparts thoughtful wisdom on creative collaboration, test screenings, and keeping audiences engaged. She shares insights on balancing bold artistic visions with commercial success, studio involvement, and the importance of innovation. From her experiences shepherding original films like The Woman King, Baby Driver, and A Beautiful Day in the Neighborhood, Brown offers revelations on what goes into crafting compelling films. She also has advice for emerging talent looking to push the industry forward.
Early Life and Career (4:23)
Brown describes getting bitten by the acting bug as a child growing up in Culver City, California. She began booking commercials and roles in shows she watched on TV. She reflects on how quickly acting went from an extracurricular activity to a central part of her young life.
Transition to Producing (6:05)
When Brown attended Columbia University, she began realizing that she derived more joy from facilitating creative projects behind the scenes than being on camera.
Internship with Marc Platt (11:08)
After college, Brown landed a career-changing summer internship with powerhouse producer Marc Platt. She sat in on his meetings at a major studio and soaked up his openness to ideas.
Insights on Studio-Filmmaker Collaboration (19:24)
Brown stresses that every film requires a different type of creative dance between the studio and the director. She notes that the studio's level of involvement often depends on the director's proven track record and the film's genre.
The Origin Story of The Woman King (25:16)
Brown traces how the idea for The Woman King originated when Viola Davis approached her eager to play a fierce African general leading an elite female army.
Elements of Successful Theatrical Films in a Changing Landscape (31:19)
Brown believes today's films require a sense of spectacle, urgency, and relevance that makes audiences eager to experience them immediately on the big screen.
The Power of Test Screenings (36:28)
Brown values seeing real audiences experience a film during test screenings. Beyond just the questionnaire data, she learns a great deal from the crowd's audible reactions and body language.
Advice to Emerging Talent (40:21)
Brown urges the next generation to fully immerse themselves in cinematic history and all forms of storytelling. But she also challenges them to then throw out the rulebook and bring completely new, bold ideas to revolutionize filmmaking.
Tune in as host Kevin Goetz and Nicole Brown unpack valuable filmmaking lessons.
Host: Kevin Goetz
Guest: Nicole Brown
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, and Kari Campano
For more information about Nicole Brown:
Wikipedia: https://en.wikipedia.org/wiki/Nicole_Brown_(film_executive)
IMDB: https://www.imdb.com/name/nm0114352/
Sony Pictures: https://www.sonypictures.com/
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678

Marc Evans (Former Paramount Chief & Producer) on the Triumphs and Mistakes of Making Some of Hollywood's Biggest Blockbusters Dec 20, 2023

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Kevin is joined by producer and former head of Paramount Pictures, Marc Evans
Marc Evans is a highly respected studio executive with over 25 years of experience in the film industry. Evans worked his way up in Hollywood, becoming President of the Motion Picture Group at Paramount Pictures. In this role, Evans oversaw the creative development and production of major blockbuster films like Mission: Impossible, Transformers, and Star Trek franchises. He has worked closely with top directors including J.J. Abrams, Michael Bay, David Fincher, and Martin Scorsese. Evans provides unique insights into greenlighting films and shares some behind-the-scenes stories of mistakes and triumphs during his studio tenure. After leaving Paramount, Evans founded his own production company Marc Evans Productions which has already scored hits with Netflix's The Mother starring Jennifer Lopez, and action movie The Old Guard.
The value of chaos (3:08)
Kevin and Marc recall what could have been a disastrous experience of his audience being canceled for a test screening of a major studio film.
Early days at Paramount Pictures (5:43)
Marc talks about his early days at Paramount working as an assistant for producer Julia Chasman and executive Nick Wexler, and working with legendary producer Laura Ziskin on the first Spider-Man films.
Giving blockbusters heart (12:52)
Marc shares what screenwriter Alvin Sargent told him about "the pleasure of making something big good" in regards to blockbuster franchise films.
Reshooting World War Z (22:59)
Marc and Kevin discuss what went wrong with the original cut of World War Z and why they had to redo 40 minutes of the film, and how the resulting film resonated better with audiences.
Baywatch and Monster Trucks (25:25)
Marc shares why the Baywatch movie failed to connect with audiences. The pair then discuss how Monster Trucks might have worked better as a smaller family film rather than pushing it as a major tentpole release.
Marc Evans Productions (31:54)
Marc discusses his recent production successes including The Mother starring Jennifer Lopez, The Old Guard starring Charlize Theron, and Instant Family starring Mark Wahlberg and Rose Byrne. He shares that the common theme in these movies is a strong emotional core.
Marc Evans has worked on some of the biggest Hollywood blockbusters of the last 20 years. His candid perspectives on succeeding - and occasionally stumbling - reveal thoughtful lessons for creating films that truly resonate with audiences. Evans believes in always staying connected to the emotional core in every project. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!
Host: Kevin Goetz
Guest: Marc Evans
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, and Kari Campano
For more information about Marc Evans:
LinkedIn: https://www.linkedin.com/company/marc-evans-productions/about/
IMDB: https://www.imdb.com/name/nm0263010/
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
Li

Steve Carr (Acclaimed Comedy Director, Writer, & Producer) on His Career, Making People Laugh, and Comedy Challenges Today Dec 06, 2023

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Kevin is joined by prolific comedy director, writer, and producer, Steve Carr
Go behind the laughs with comedy director Steve Carr as he joins host Kevin Goetz for a lively and enlightening conversation. With hit movies like Paul Blart: Mall Cop, Daddy Day Care, and Dr. Dolittle 2 under his belt, Steve has mastered the art of crafting crowd-pleasing and enduring comedies. In this episode, you'll gain insight into Steve's journey from directing hip-hop videos in the 90s to directing comedic blockbusters. Steve also offers thoughtful perspectives on the state of comedy films today.
Movies as comfort food (3:57)
Steve shares a story about John Travolta, and Kevin and Steve discuss how movies like Paul Blart, Mall Cop can be like “chicken soup for the soul.”
Nerves and laughs for Next Friday (09:42)
Steve recounts the magical experience of hearing audiences roar with laughter at his first feature film comedy Next Friday.
The state of comedy (19:46)
Steve and Kevin give their opinions on why big-screen comedies are struggling lately.
A change in focus (21:57)
Steve shares how he's pivoting to writing more original scripts and producing in light of changes in the comedy landscape.
Producing vs. directing (24:08)
Steve details his experience independently producing a gritty, low-budget film and the lessons learned.
Comedic influences (26:16)
Steve lists his biggest comedic influences growing up, including Mel Brooks, The Odd Couple, and "Police Squad."
Tune in for a fascinating conversation as Steve Carr shares tales from decades in Hollywood that reveal both the exhilaration of making people laugh and the challenges facing the genre today. Through it all, Steve retains his authentic humor and commitment to quality comedy with heart. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!
Host: Kevin Goetz
Guest: Steve Carr
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, and Kari Campano
For more information about Steve Carr:
Web: https://www.stevecarrdirector.com/
Wikipedia: https://en.wikipedia.org/wiki/Steve_Carr
IMDB: https://www.imdb.com/name/nm0139867/
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
Linked In @Kevin Goetz
Screen Engine/ASI Website: www.ScreenEngineASI.com

Terry Press (Entertainment Marketing Veteran & Former CBS Films Chief) on Movie Marketing & Crafting Successful Campaigns Nov 15, 2023

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Kevin is joined by award-winning entertainment marketing executive and former CBS Films President, Terry Press
Terry Press has held top marketing positions at studios like Disney, DreamWorks, and CBS Films. She's known for her brilliant campaigns for films like American Beauty, Gladiator, Shrek, and many more. In this conversation, we get an insider's peek at Terry's approach to movie marketing and what makes a film truly resonate with audiences. We also hear fun behind-the-scenes stories about working with talents like Steven Spielberg, Sam Mendes, and David Fincher.
Early Years and Love of Old Hollywood (2:47)
Terry shares how her love of classic Hollywood films was fostered by her parents at a young age.
Emotional Storytelling and The Sound of Music (9:07)
She explains why movies like The Sound of Music and American Beauty were so successful - they touched on universal human emotions and experiences.
Behind the Scenes of Testing American Beauty (18:43)
We get behind-the-scenes insight into testing American Beauty and why Terry knew it would connect despite mediocre audience testing scores.
Marketing Gladiator to Appeal to Women (22:05)
Terry explains how she strategized marketing Gladiator and its appeal to women based on the protagonist's family tragedy.
Handling Creative Conflicts (25:46)
Terry comments about periodic conflicting ideas between filmmakers and studio marketing executives regarding the creation of movie trailers.
Candid Takes on Industry Legends (38:10)
Terry gives her candid, rapid-fire takes on industry legends like Steven Spielberg, Sam Mendes, Jeffrey Katzenberg, and more.
Shyness Behind a Tough Exterior (50:07)
In a vulnerable moment, Terry reveals most don't know she's quite shy, despite her perceived tough exterior.
Tune in for a fascinating conversation as Terry Press provides wisdom from film marketing insights to stories about Hollywood legends to her unique personal perspective. Terry is driven by a genuine passion for great movies and storytelling, and she understands how to craft campaigns that don’t just sell films but reveal their deeper essence and meaning. It’s no wonder Terry is so respected by giants like Spielberg and Katzenberg. Her marketing mastery, authenticity, and humanity shine through in this chat. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!
Host: Kevin Goetz
Guest: Terry Press
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, and Kari Campano
For more information about Terry Press:
LinkedIn: https://www.linkedin.com/in/terry-press/
Twitter: https://twitter.com/reata1956
IMDB: https://www.imdb.com/name/nm1437110/
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
Linked In @Kevin Goetz
Screen Engine/ASI Website:

Will Gluck (Director/Producer/Writer) on Directing Hit Comedies & Audience Reactions. Nov 01, 2023

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Kevin is joined by director, writer, and producer Will Gluck to discuss crafting comedy on screen and the intricacies of the testing process.
Will Gluck has had an impressive career directing hit comedies like Easy A, Friends with Benefits, the Annie remake, and the Peter Rabbit films. He's also been behind popular TV shows such as The Michael J. Fox Show. In this candid, and often hilarious conversation, Will discusses his journey from TV writer to film director, his process on set, experiences testing movies with audiences, and thoughts on the state of romantic comedies in theaters. Will brings a valuable perspective as an audience-focused director who constantly shapes his films based on feedback. So, whether you're a film buff or just love a good laugh, this conversation with Golden Globe-nominated Will Gluck is a must-listen!
Thoughts on Comedy, Improvising, and Reworking Scenes (3:25)
Will talks about why he gravitated to comedy, his thoughts on improvising, and why he loves to rework scenes.
Catching a Break in Hollywood (8:39)
Will shares a hilarious story of how being a terrible driver for the head of a production company led to him getting his first writing job.
Transitioning to Feature Films and Involving Family in Films Like Easy A, Annie, and Peter Rabbit (16:46)
Kevin and Will discuss Gluck's filmography including Easy A, Friends with Benefits, Annie, and the Peter Rabbit films. Will explains why he chose to make the movies he did, and the important role his family played in those decisions.
Gluck's upcoming movie Anyone But You starring Glen Powell and Sydney Sweeney (25:14)
The pair discuss why chemistry between leads is crucial for romantic comedies, and Will talks about casting his new film, Anyone but You.
Working with Tom Rothman and Sony (27:09)
Gluck discusses his long history working with Sony Pictures and executive Tom Rothman.
Film Focus Group Feedback and Evaluation (35:00)
Gluck asks Kevin about screen testing and evaluating audiences. Kevin discusses his commitment to neutral, unbiased test screening reports, and they talk about how even great films get some bad feedback.
Tune in for a fascinating insider's look at the world of test screenings, and Will's experiences in both film and TV. Make sure to check out Will’s upcoming romantic comedy Anyone But You, starring Glen Powell and Sydney Sweeney. It offers a glimmer of hope for the struggling genre. Thanks as always to you, our listeners, for joining us on this journey exploring audience research and testing in Hollywood. If you enjoyed this episode, please leave us a review or connect on social media. We look forward to bringing you more revelations from behind the scenes next time on Don't Kill the Messenger!
Host: Kevin Goetz
Guest: Will Gluck
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, and Kari Campano
For more information about Will Gluck:
Instagram: https://www.instagram.com/willgluckwhat/
IMDB: https://www.imdb.com/name/nm0323239/bio/
Wikipedia: https://en.wikipedia.org/wiki/Will_Gluck
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @Ke

Robbie Brenner (Mattel Films President & Producer) on Audience Testing of "Barbie" Movie & More! Oct 18, 2023

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Kevin is joined by Academy Award-nominated producer and President of Mattel Films, Robbie Brenner who helped reinvent Barbie and create a contemporary movie classic.
Robbie produced the record-breaking blockbuster movie Barbie and has had an illustrious career making acclaimed films including Dallas Buyers Club, for which she was nominated for an Academy Award for Best Picture and that went on to win three Academy Awards. We'll hear Robbie's insider stories of how Barbie went from an idea that seemed destined to fail to the biggest comedy hit in years. She also shares her war stories guiding Barbie through development and testing, while creating the bold creative vision needed to reinvent an iconic brand by bringing on director Greta Gerwig at the suggestion of Margot Robbie. Robbie Brenner also shares her vision for Mattel Films and insight into her upcoming projects.
Getting Barbie Off the Ground (8:00)
Robbie shares the early development process for Barbie, and why Kevin initially thought it would fail.
The High Heel and the Birkenstock (12:16)
How Greta Gerwig and Noah Baumbach got attached to the project and shifted the tone.
Behind-the-scenes stories from test screenings of Barbie (18:18)
Kevin and Robbie share stories from the early screenings of Barbie, and the changes that were made to the film.
Convincing Mattel (25:44)
Robbie explains how she had to convince the Barbie brand team to "get comfortable with being uncomfortable" during the filmmaking process.
Polly Pocket, Hot Wheels, and Barney (35:46)
Robbie discusses the future slate of films based on Mattel brands, including Hot Wheels, Barney, and more. She shares the big Hollywood names attached to the projects; people like J.J. Abrams, Lena Dunham, and Daniel Kaluuya.
The Cultural Significance of Barbie (38:33)
Robbie explains how Barbie substantively unpacks cultural issues, beyond just being commercially appealing.
Taking Risks (42:25)
Robbie talks about having conviction as a filmmaker to take bold risks, even if you "fail miserably.”
Tune in for an entertaining glimpse behind the scenes of a contemporary classic in the making. Robbie brings an infectious energy as she shares anecdotes that capture the importance of conviction and the power of meaningful storytelling in producing great films. Robbie has an innate sense for compelling stories, a passion for telling them authentically, and the talent relationships and tenacity to get films made. Her insights into utilizing audience research to craft satisfying endings, grabbing viewer attention early, and leaning into a filmmaker's unique voice reveal why she's been behind so many memorable movies.
Host: Kevin Goetz
Guest: Robbie Brenner
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, and Kari Campano
For more information about Robbie Brenner:
Mattel Films: https://corporate.mattel.com/robbie-brenner
IMDB: https://www.imdb.com/name/nm0107509/
Wikipedia: https://en.wikipedia.org/wiki/Robbie_Brenner
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
Linked In @Kevin Goetz
Screen Engine/ASI Website:

Todd Black & Jason Blumenthal (Prolific Producers) on Filmmaking, Development, and Audience Testing! Oct 04, 2023

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Kevin is joined by the acclaimed producing team Todd Black and Jason Blumenthal, who give rare insights into their creative process and share lessons learned from decades of successful filmmaking.

In this episode, Kevin Goetz sits down with two of the most prolific, decorated, and respected producers in the business - Todd Black and Jason Blumenthal. As partners at Escape Artists, Jason and Todd have produced an incredible array of award-winning films spanning over 20 years. From critical and commercial hits like The Pursuit of Happyness, The Equalizer franchise, Seven Pounds, and Being the Ricardos, they have cultivated a reputation for making character-driven films with soul and meaning.
Jason Blumenthal’s Superpower [05:05]
Jason believes his superpower is being able to "create something from nothing" when developing film ideas.
Landing Denzel Washington for The Equalizer franchise [10:59]
After years of relationship building, Todd and Jason landed Denzel for The Equalizer by paying for the rights themselves and developing the script extensively before showing him.
The importance of character-driven movies [24:30]
Todd emphasizes having likable characters that audiences connect with as the key ingredient for successful films.
Nerves before every test screening [28:38]
Both Todd and Jason discuss their intense anxiety and physical symptoms before every test screening. Despite the nerves, the trio discuss how important the test screening process has been for the success of their films.
Memorable test screening moments that shaped their films [31:56]
To illustrate how important it is to listen to the audience, the producing pair discusses how cutting a love story from Equalizer 3 significantly improved test scores.
Will Smith's insight on why endings matter most to audiences [43:13]
After a test screening of The Pursuit of Happyness, Will Smith surprised the audience and gave Jason a valuable piece of advice about the importance of a good ending.
Tune in to hear Jason Blumenthal and Todd Black offer invaluable insights into producing in this wide-ranging conversation with host Kevin Goetz. The pair explain their creative ethos, share how test screenings have shaped their films, and recall sage advice received over their decades-long careers. Their passion for the test screening process illustrates a deep commitment to the audience above all else. With candor and humor, Jason and Todd impart hard-won lessons about the importance of likable characters, owning mistakes, and maintaining integrity in Hollywood. Their openness provides a rare look inside the art and craft of great producing.
Host: Kevin Goetz
Guests: Todd Black and Jason Blumenthal
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, & Kari Campano
For more information about Todd Black and Jason Blumenthal:
Escape Artists: https://escapeartists.com/
Instagram: https://www.instagram.com/escapeartistsentertainment/
Wikipedia: https://en.wikipedia.org/wiki/Escape_Artists
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
Linked In @Kevin Goetz
Screen Engine/ASI Website:

Antoine Fuqua (Acclaimed Director & Producer) on his Extraordinary Path, Filmmaking, Audience Testing, & More Sep 20, 2023

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Kevin is joined by acclaimed filmmaker, Antoine Fuqua.
Antoine Fuqua, director and producer, is known for his work on the films Training Day, The Magnificent Seven, and The Equalizer.
Kevin Goetz sits down with renowned Hollywood director Antoine Fuqua. They discuss Fuqua's extraordinary path from the tough streets of Pittsburgh to directing blockbusters and working with some of the greatest actors of our time. Fuqua opens up about his encounter with gun violence at age 15, which shaped his artistic style and pursuit of cinematic realism. He shares behind-the-scenes stories about working with Denzel Washington in Training Day, the value he gleans from test screenings, and his upcoming Michael Jackson biopic. Fuqua also provides insight into his intense focus on actors, self-criticism, and mission to keep evolving as a director who can capture the human condition under pressure.
Childhood Shooting (2:26)
Fuqua recalls being randomly shot at age 15 while running an errand in Pittsburgh. The traumatic event gave him a visceral sense of violence and mortality. He remembers the shooting like a vivid movie scene engraved in his mind.
Acting Process (11:34)
Fuqua explains his deep reverence for actors. Fuqua believes in giving actors space to use their own creative process and not interfering in their "magic."
“In the Moment Filmmaking” with Denzel Washington (14:18)
Fuqua shares a story from Training Day when he was so absorbed watching Denzel Washington and Ethan Hawke improvise in character that he forgot to call "cut." He stresses filmmakers must sometimes "get out of their own way" and just feel unscripted moments unfold.
Test Screenings (16:48)
The pair discuss test screenings, and Fuqua shares that even though he is tortured by the test screening process, he considers it a blessing. Fuqua discusses his love for the audience and how the feedback exposes blind spots and forces him to see the film through their eyes.
Michael Jackson Biopic (21:56)
Fuqua reveals details on his upcoming Michael Jackson biography produced by Graham King. He was drawn to the project by Jackson's global impact and complicated life. Fuqua aims to look beyond tabloid headlines to capture the man underneath.
Men Under Pressure (27:24)
Fuqua discusses men under pressure, a major theme in his filmmaking, and how he is drawn to telling stories about people making tough choices that test their morals and define their character.
Tune in for a fascinating discussion that provides rare insight into the mindset of visionary director Antoine Fuqua. From his rough upbringing to directing actors like Denzel Washington, Ethan Hawke, Will Smith, and Jake Gyllenhaal, he explains how his background shaped his directorial style and gift for portraying the human condition.
Host: Kevin Goetz
Guest: Antoine Fuqua
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, & Kari Campano
For more information about Antoine Fuqua:
Instagram: https://www.instagram.com/antoinefuqua/
IMDB: https://www.imdb.com/name/nm0298807/
Wikipedia: https://en.wikipedia.org/wiki/Antoine_Fuqua
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram:

Evgeny Afineevsky (Documentary Director & Producer) on Raising Awareness of Global Issues Through Film & Driving Positive Change Sep 07, 2023

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Kevin is joined by Oscar and Emmy Nominated Director and Producer, Evgeny Afineevsky.
Evgeny Afineevsky, Oscar-Nominated Documentary Filmmaker
Kevin Goetz is joined by acclaimed documentary filmmaker Evgeny Afineevsky. The pair discuss Afineevsky’s unlikely journey from childhood in the Soviet Union and Israel to becoming an Oscar-nominated director. Afineevsky shares behind-the-scenes stories about making powerful documentaries like Cries from Syria, Winter on Fire, which turned the world’s attention to the rising conflict in Ukraine, and Francesco, which offered him rare access to Pope Francis. He also provides insight into his filmmaking philosophy and drive to create documentaries that educate, inspire action, and work as tools for positive change in the world.
From the former Soviet Union to Israel and an early mentor in Menahem Golan (01:41)
Starting from his childhood fascination with filmmaking in the Soviet Union, Evgeny describes seeing rare foreign movies in Russia during the 1980s, like Gone with the Wind, that offered a glimpse outside the USSR. After moving to Israel, Afineevsky recounts meeting Menahem Golan and coming to Hollywood in the 1990s.
Oscar nomination for Winter on Fire and meeting Volodymyr Zelenskyy (15:35)
The pair discuss Evgeny’s transition to highly impactful documentaries like the Oscar-nominated Winter on Fire and how Afineevsky first met Volodymyr Zelenskyy in 2016, years before he became the president of Ukraine.
Documentaries and PTSD (23:02)
Afineevsky describes the risks he took to make his documentaries, and how the effects of making these films in war zones caused him to develop PTSD.
A close relationship with Pope Francis (23:41)
Afineevsky shares how he developed a close bond with Pope Francis and how he gained unprecedented access to him for the documentary Francesco. Afineevsky describes Francis becoming godfather to his son and their personal friendship.
Making movies that matter (34:58)
The pair discuss parenthood and how having a child motivated Afineevsky to make movies that can change the world.
Upcoming projects (40:52)
Afineevsky talks about his most recent documentary about Ukraine’s fight for freedom, Freedom on Fire. He also mentions potential upcoming projects, including one about Ukrainian children abducted by Russia.
Tune in to hear this compelling interview with acclaimed documentary director Evgeny Afineevsky, which provides an intimate glimpse into his inspiring life journey, from gaining unprecedented access to Pope Francis for Francesco to making Oscar-nominated films like Winter on Fire. Afineevsky offers wisdom on documentary filmmaking and shares his vision for how movies can raise awareness of global issues to drive positive change in the world.
Host: Kevin Goetz
Guest: Evgeny Afineevsky
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman and Kari Campano
For more information about Evgeny Afineevsky:
Wikipedia: https://en.wikipedia.org/wiki/Evgeny_Afineevsky
IMDB: https://www.imdb.com/name/nm1017958/
Twitter: https://twitter.com/evgeny_director
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: : https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @

Peter Bart (Legendary Studio Executive, Producer, & Journalist) on Shaping Modern Hollywood Aug 16, 2023

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Kevin is joined by Hollywood journalist and studio executive, Peter Bart.

Peter Bart, Journalist and Hollywood Executive
Over an influential career spanning over 50 years, Peter Bart has played a key role in shaping modern Hollywood. He began as a journalist at The New York Times before becoming a studio executive at Paramount in the late 1960s and 70s, overseeing movies like The Godfather, Rosemary’s Baby, and Chinatown. He later served as Editor-in-Chief of Variety for nearly 30 years. Today, Bart continues to be a prominent voice through his writing for Deadline. With his vast experience and perspective, Bart remains a living legend in the world of movies.
Early career in journalism (05:16)
Peter shares how he got his start in journalism by asking outrageous questions. The New York Times sent Bart to Hollywood to cover the rise of TV, but he was drawn to the fascinating economics of the movie business.
Getting Into the Movie Business (08:15)
Bart became friends with Bob Evans, who brought him to Paramount as head of production despite no film experience. They reinvented the studio by making artistic, character-driven films based on novels vs big-budget spectacles.
Reinventing Hollywood (13:09)
Bart bought rights to novels and quality scripts like The Godfather. He shares how he wanted to make it an art film, but its popularity pushed the studio to make it more commercial. Bart shares how he and Evans often made movies without studio oversight in order to take creative risks on movies like Rosemary’s Baby, Paper Moon, and Harold and Maude.
Drama with Frank Sinatra (22:43)
Peter shares a behind-the-scenes story from Rosemary’s Baby. Director Roman Polanski’s demanding style angered Frank Sinatra, husband of the film's star Mia Farrow.
Returning to Journalism with Variety (27:01)
Bart shares that after 18 years making films, he wanted to tell the story of Hollywood’s shifts - filmmaker power transitioning to dealmakers/businessmen running studios.
The Future of Theatrical Films (43:09)
Kevin and Peter discuss the value of the theatrical experience. As the way people watch movies is changing, Bart believes audience energy hugely enhances films. He shares how the new generation is losing out by only streaming at home.
Tune in to hear Peter Bart share invaluable insights from his legendary career spanning studio executive leadership and entertainment. He provides a unique window into the reinvention of Hollywood in the 1960s and 70s, greenlighting seminal films like The Godfather. Peter makes an impassioned case for retaining the irreplaceable theatrical experience. With unmatched experience across epochs of the film industry, Peter's perspectives are a must-listen for any cinema fan.
Host: Kevin Goetz
Guests: Peter Bart
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, Kari Campano
For more information about Peter Bart:
Wikipedia: https://en.wikipedia.org/wiki/Peter_Bart
Deadline: https://deadline.com/author/peter-bart/
Variety: https://variety.com/author/peter-bart/
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360

David Madden (Emmy-Winning Producer and Studio Executive) on Filmmaking, Major Industry Shifts, and his Pioneering New Role Aug 02, 2023

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Kevin is joined by David Madden, Emmy-winning producer and studio executive.
David Madden, Producer
Kevin Goetz is joined by acclaimed entertainment executive David Madden. David has had a fantastic career spanning over four decades in the film, television, and streaming industry. He's been on the front lines developing and overseeing some of the most acclaimed shows of our time. He has successfully produced movies like Runaway Bride, The Hand That Rocks the Cradle, and Save the Last Dance. As president of Fox Broadcasting and AMC Studios, David helped shepherd iconic series, including The Shield, The Walking Dead, Better Call Saul, and The Americans. Currently, David is head of global entertainment for Wattpad WEBTOON Studios, an innovative division of Wattpad WEBTOON built around discovering undiscovered writers and creators on its online storytelling platforms, then turning their work into movies, shows, and animated projects.
Early Career at Fox (06:55)
David talks about getting his start in the early 1980s as a script reader at Fox after months of unsuccessfully trying to get a job there. He learned the importance of giving constructive feedback on scripts rather than being snarky and dismissive.
Rising Through the Ranks (13:53)
Working his way up at Fox, David discusses collaborating with producer Robert Cort on films like Romancing the Stone. He gained insights into developing scripts and making movies more marketable. David shares his experience moving to Paramount as an executive in the mid-1980s, overseeing major box office hits like Fatal Attraction and The Untouchables.
The Sopranos and Embracing Prestige Television (18:04)
David explains having an "aha moment" watching The Sopranos, realizing television could offer the same depth and sophistication as feature films. This led him to pivot his career to focus on premium cable series.
Hits Across Cable Networks (19:50)
As an executive, David helped develop acclaimed and award-winning shows, including The Shield at FX, The Americans, The Walking Dead, and Better Call Saul.
Running Programming (21:57)
David discusses serving as President of Programming at both Fox Broadcasting and AMC Networks. At Fox, he oversaw the meteoric success of Empire.
Wattpad WEBTOON Studios (27:32)
David details his current role leading content for Wattpad WEBTOON Studios, which discovers creators on its online storytelling platforms and turns their IP into entertainment properties. David explains how Wattpad operates, with over 90 million users worldwide uploading hundreds of millions of stories.
Tune in to hear David take us on a fascinating journey from his beginnings as a script reader to overseeing some of the most acclaimed shows on television. Join Kevin and David for insightful perspectives on the major shifts happening in the business, from the disappearance of mid-budget films to the explosion of streaming. His current pioneering role at Wattpad WEBTOON Studios shows how data and technology can empower new voices and transform how content is created. David’s passion for storytelling and nurturing talent shine through in everything he does, and his career is a masterclass in adapting to industry change.

John Davis (Prolific Producer & Entrepreneur) on Filmmaking, the Art of Negotiation, and Perseverance Jul 19, 2023

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Kevin is joined by John Davis, prolific producer and founder of Davis Entertainment.
John Davis, Producer, Entrepreneur, and Founder of Davis Entertainment
Kevin Goetz is joined by John Davis, a renowned producer and the founder of Davis Entertainment. This powerhouse production company has left an indelible mark on the film and television industry. With an impressive list of credits to his name, Davis has consistently delivered captivating projects that have resonated with audiences worldwide. From high-octane action blockbusters like Predator, I, Robot, and The Man from U.N.C.L.E. to heartwarming family favorites like Dr. Dolittle and Garfield, Davis has demonstrated an exceptional range and an eye for engaging storytelling. In addition to his success in film, Davis has made significant contributions to television as an executive producer on critically acclaimed series such as The Blacklist and The Player. With Davis Entertainment as his platform, he continues to push boundaries, captivate audiences, and shape the future of storytelling in film and television.
Entrepreneurship and John’s Secret Sauce (03:10)
John discusses his love for entrepreneurship and how he sees producing movies as similar to starting a new company. John credits his success to having mass taste and understanding what audiences want to see.
Giving Back (15:30)
John and Kevin discuss the importance of giving back and how John and his wife have been passionate about providing scholarships and supporting educational institutions.
Grumpy Old Men (21:28)
John shares the determined process of getting this hit film made, including committing to produce another movie just to get Walter Matthau on board.
Audience Reactions and Test Screenings (28:14)
John and Kevin discuss the role of audience reactions in shaping a movie's success and share stories of screening experiences that made a significant impact, including how testing Jungle Cruise changed the movie.
Waterworld: A Challenged Production (42:01)
John discusses his involvement in the film Waterworld, addresses the controversy and difficulties it faced, and how he turned it into a positive.
Personal Favorites (46:42)
John reveals three movies that hold a special place in his heart and encapsulate his journey as a producer. He talks about the impact and significance of Dolomite, Predator, and Grumpy Old Men on his career and personal growth.
Tune in for a candid conversation with renowned producer and entrepreneur John Davis as he shares captivating stories and valuable insights from his prolific career. Join us as we explore the art of negotiation, the power of perseverance, and the lessons learned from both successes and failures.
Host: Kevin Goetz
Guest: John Davis
Producer: Kari Campano
Writers: Kevin Goetz, Darlene Hayman, Kari Campano
For more information about John Davis:
Wikipedia: https://en.wikipedia.org/wiki/John_Davis_(producer)
IMDB: https://www.imdb.com/name/nm0204862/
Davis Entertainment: https://en.wikipedia.org/wiki/Davis_Entertainment
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
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Cathy Schulman (Award Winning Producer) Discusses Filmmaking, the Audience Testing Process, and her Advocacy for Women in the Entertainment Industry Jul 06, 2023

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Kevin is joined by Academy Award-winning producer and activist, Cathy Schulman.
Cathy Schulman, Producer
Cathy Schulman is a force to be reckoned with in the entertainment industry, using her platform to advocate for gender equality and empowering women. In this episode, Schulman opens up about her journey, sharing how her own experiences of sexism, harassment, and bullying ignited a deep passion for change. Cathy is committed to producing content that appeals to diverse audiences, particularly women and girls. The pair also discuss Cathy's Academy Award win for the film Crash and her experiences working on projects such as The Illusionist, Bad Moms, The Woman King, and Showtime’s The First Lady.
A commitment to Diversity and Representation (03:17)
Cathy Schulman discusses her advocacy for women in the entertainment industry, which stems from her personal experiences with sexism and harassment. Cathy shares what motivated her to become involved in organizations like Women in Film and ultimately establish her organization, ReFrame.
Crash and the Academy Awards (08:50)
Cathy shares what it was like to hear the name of her movie read at the Academy Awards. She talks about her prepared speech for the Oscars, which accidentally ended up being genocide statistics instead. Despite the unexpected turn, she spoke from the heart and thanked her husband and inspirations.
Inspirations (12:39)
Kevin asks Cathy about her primary inspiration in the film industry and Cathy talks about Barbara Boyle, the first woman to run a Hollywood studio and one of the founders of Women in Film.
Audience Research and The Woman King (19:26)
Cathy and Kevin discuss the audience testing process, and how it improved The Woman King. Cathy shares her view that pace, length, and clarity are the keys to the audience research process.
Testing her upcoming project, The Idea of You (34:52)
Cathy talks about her upcoming project, The Idea of You, starring Anne Hathaway. She shares some of the testing insights on the project.
Representation and Women in Film (44:46)
Cathy discusses the organization Women in Film, and the research that she has done to advance representation in the film industry. She focuses on the economics of representation and catering to a diverse audience.
Tune in to hear Cathy and Kevin discuss the importance of listening to the audience, the challenges of filmmaking, Cathy's involvement with Women in Film, and her project, ReFrame, aimed at creating systemic change in the industry. Through her advocacy, she has emerged as a true champion for gender equality, inspiring others to challenge the status quo and rewrite the narrative, creating a future where every woman's voice is heard and valued.
Host: Kevin Goetz
Guest: Cathy Schulman
Producer: Kari Campano
For more information about Cathy Schulman:
IMDB: https://www.imdb.com/name/nm0776072/
Women in Film: https://www.instagram.com/womeninfilmla/
Welle Entertainment: https://www.welleent.com/
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
Linked In @Kevin Goetz
Screen Engine/ASI Website:

Will Packer (Film & Television Producer) Discusses his Career, Making Movies that Resonate with Audiences, and More! Jun 21, 2023

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Kevin is joined by Will Packer, acclaimed filmmaker and founder of Will Packer Productions.
Will Packer, Producer
Kevin Goetz is joined by industry trailblazer, Will Packer. A film and two-time Emmy-nominated producer, Packer is a mastermind when it comes to captivating audiences with stories that resonate across cultural boundaries. From his early days as a student filmmaker at Florida A&M University to the powerhouse behind hits like Think Like a Man, Girls Trip, and Straight Outta Compton, Will Packer has devoted his career to making movies that resonate with the audience. With an unyielding dedication to diversity and inclusivity, he has opened doors for underrepresented voices in the industry.
Beverly Hills Cop and Packer’s early influences (07:15)
Packer fondly recalls the impact of watching movies as a child and how they served as an escape and source of inspiration. He cites Beverly Hills Cop as a significant movie that made him realize the power of representation and humor, featuring a charismatic black lead who became a hero on screen.

From an engineer to a DIY filmmaker (08:11)
Will explains that his analytical mindset, combined with his creative inclinations, gives him a unique perspective. Packer shares the story of his persistence in securing a screening for his first film,Chocolate City, where the film garnered an enthusiastic response from the audience. The movie resonated with viewers portraying a world they could relate to.
Creating inclusive movies with universal themes (11:21)
Packer discusses how movies in the past were often exclusive, designed for specific audiences, but his aim is to create inclusive films with universal themes, featuring black characters but accessible to all.
Diversity leads to success (28:57)
Will and Kevin emphasize the value of diversity in the business world, stating that having more voices in the room leads to increased success. The pair agree that a creative industry thrives when there is a variety of perspectives and experiences represented.
Creating content that people love (34:40)
Kevin and Will discuss the importance of creating movies and media that people "love", not just "like". In this oversaturated media market, he focuses on creating movies that people are passionate about and will rush to tell their friends about.
Producing the Oscars and the “slap heard ‘round the world” (37:42)
Will talks about his experience producing the 2022 Academy Awards, a production that earned him an Emmy nomination. Will goes into the challenges of producing the Oscars, and how Chris Rock saved the show.
Tune in to hear Will Packer's journey in the industry, starting from his early influences and his passion for storytelling, to his contributions to the entertainment industry and his commitment to championing underrepresented voices.
Host: Kevin Goetz
Guests: Will Packer
Producer: Kari Campano
For more information about Will Packer:
Website: https://www.willpacker.com/home
Instagram: https://www.instagram.com/willpackerproductions/?hl=en
Twitter: https://twitter.com/willpowerpacker
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
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Marty Bowen & Wyck Godfrey (Powerhouse Producing Duo) Discuss Filmmaking, their Partnership Success, & More Jun 07, 2023

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Kevin is joined by Marty Bowen and Wyck Godfrey, powerhouse producers and founders of Temple Hill Entertainment.
Marty Bowen, Producer
Wyck Godfrey, Producer and Former Studio Head
Kevin Goetz is joined by two exceptional guests who have produced some of the most popular entertainment of recent years. Marty Bowen and Wyck Godfrey are the dynamic duo behind Temple Hill Entertainment. With a list of credits that includes blockbuster franchises like The Twilight Saga and The Maze Runner Trilogy, as well as critically acclaimed films like The Fault in Our Stars and First Man, these two industry powerhouses have left an indelible mark on the entertainment landscape. Their collaboration has yielded television hits such as FX's Dave, ABC's Revenge, and Hulu's Love, Victor.
Marty and Wyck’s background and early careers (3:12)
Wyck discusses his start in the film industry as an intern at New Line Cinema, his journey to becoming an executive, and his first project, National Lampoon's Spring Break. Marty talks about growing up in a small town in Texas, his international experiences, and the moment he decided to pursue a career in the movie business after watching Dances with Wolves.
Roommates and the beginning of a partnership (7:19)
Marty and Wyck reminisce about their early days as roommates, the excitement of pursuing their dreams in Hollywood, and the formation of their enduring partnership.
A surprising screening of The Fault in Our Stars (14:49)
Kevin recounts the surprisingly popular screening of The Fault in Our Stars. Godfrey shares how he tracked down John Green at a book signing, and how their shared love for Liverpool football led to their collaboration.
Running a studio (22:31)
Wyck shares his experience transitioning from being a producer to running the studio. He talks about the moment Jim Gianopulos offered him the opportunity and how he felt the need for a change. Marty Bowen reflects on Wyck's decision and compares it to his own transition from an agent to a producer.
Lessons from Paramount (24:48)
Kevin asks Wyck to share how his experience at Paramount helped the partnership when he returned to Temple Hill Entertainment. The discussion turns to the marketing of Smile and how the studio experience drove the distribution decisions.
Superpowers (35:39)
Kevin asks Marty and Wyck to discuss the other’s superpower, and what follows is an insightful discussion of the production partnership, and why it has been so successful.
Tune in to hear Marty and Wyck discuss their partnership, their journey in the film industry, and their experiences working on various projects. The podcast episode also highlights their first projects, their partnership chemistry, and their mutual respect for each other's talents.
Host: Kevin Goetz
Guests: Marty Bowen and Wyck Godfrey
Producer: Kari Campano
For more information about Wyck Godfrey and Marty Bowen:
Temple Hill Entertainment: https://www.templehillent.com/
Wikipedia: https://en.wikipedia.org/wiki/Temple_Hill_Entertainment
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
Linked In @Kevin Goetz
Screen Engine/ASI

Jim Gianopulos (Former Studio Chairman/CEO) on Making Successful Movies, Greenlighting Projects, & More! May 18, 2023

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Kevin is joined by Jim Gianopulos, former studio head of 20th Century Fox and Paramount Pictures.

Jim Gianopulos, Studio Head
Jim Gianopulos is a highly influential executive in the entertainment industry, known for his visionary leadership. With a career spanning decades, he has made significant contributions to film and television, overseeing major blockbusters such as Titanic, Avatar, and more recently, Maverick: Top Gun. Under Jim’s leadership at Paramount Pictures, he took a studio that was at an operating loss of nearly $500 million a year and built it into a significantly profitable studio. Gianopulos is celebrated for his exceptional creative instincts, strategic acumen, and unwavering dedication to storytelling, making him one of the most influential figures in modern cinema.
Influential filmmakers and the privilege of running a studio (10:42)
Jim talks about his early influencers in the film industry such as Martin Scorsese and John Cassavetes, his Greek heritage, and the privilege of running a studio.
Searchlight's Marketing Strategy (20:57)
Jim and Kevin talk about Searchlight's brilliant marketing strategy, and how they took creative risks on movies like Slumdog Millionaire.
Ice Age (27:02)
Jim shares a story about the almost missed opportunity with Ice Age, the decision to keep it, and the success of the franchise.
Avatar's Budget (30:12)
Jim talks about the challenges of greenlighting Avatar due to its expensive budget and new technology. He shares what it was like to work with James Cameron on the blockbuster film.
Castaway's Ending (34:50)
Jim discusses the audience screening of Castaway and how audience reaction led to a change in the film’s ending that was crucial to its success.
Testing Movies with Audience Feedback (39:28)
Jim and Kevin discuss the importance of testing movies with audience feedback and how it helps to serve the audience better.
The Release of Top Gun: Maverick (45:12)
Jim talks about the pressure and decision-making process behind the release of the movie Maverick during the COVID-19 pandemic.
The Changing Entertainment Landscape and the Green-Lighting Process (48:23)
Jim discusses his thoughts on the future of movie theaters and why he believes they will always exist. The conversation turns to the flexibility of film distribution and how movies can be moved between theatrical releases and streaming platforms.
Tune in to hear Kevin and Jim discuss Jim’s career in the movie industry and his guiding principles for making successful movies. Throughout the conversation, Jim stresses the importance of making bold decisions and taking calculated risks. The pair discuss the importance of audience feedback and testing in making successful movies, as well as the challenges and opportunities facing the movie industry in the current landscape.
Host: Kevin Goetz
Guest: Jim Gianopulos
Producer: Kari Campano
For more information about Jim Gianopulos:
Wikipedia: https://en.wikipedia.org/wiki/Jim_Gianopulos
IMDB: https://www.imdb.com/name/nm1963549/
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
Linked In @Kevin Goetz
Screen Eng

Mark Gordon (Film & Television Producer) on Filmmaking, Getting into Television, and More! May 03, 2023

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Kevin is joined by Mark Gordon, film and television producer, Academy Award nominee, and Golden Globe winner.
Mark Gordon, Producer
Mark Gordon, a visionary producer and executive in the entertainment industry, boasts an impressive array of career highlights. From producing critically acclaimed dramas to commercially successful films, his portfolio is a testament to his creative prowess. Notable highlights include producing groundbreaking television series like Grey's Anatomy and Criminal Minds, as well as blockbusters such as Saving Private Ryan and Speed. With a knack for identifying compelling projects and pushing boundaries, Gordon has solidified his status as a true trailblazer. His exceptional talent and creative vision have been recognized with industry honors including Emmy Awards, BAFTA Awards, PGA Awards, and an Acadamy Award nomination.
Early beginnings and challenges (8:24)
Mark Gordon talks about his decision to go to film school and focus on producing, despite the fact that film schools were primarily for aspiring directors and writers. Mark Gordon talks about his early struggles in the entertainment industry and how he picked himself up after feeling like a failure.
Swing Kids and the making of Speed (15:50)
Kevin and Mark talk about the making of the movie Swing Kids, the background of the movie, and the cast. Mark goes on to discuss the development and production of the movie Speed, including how it was almost made at Paramount, the surprising audience test screening, and the unexpected success it had at the box office.
Saving Private Ryan and the challenges of screenwriting(24:08)
Mark discusses how he got involved in producing the movie Saving Private Ryan, including the process of developing the story with Bob Rodat and pitching it to studios. Mark shares the story of keeping the involvement of Steven Spielberg a secret from the studio.
Transitioning to television and Grey’s Anatomy (31:09)
Mark discusses his transition from producing movies to producing television, including his first project with Shonda Rhimes. Mark Gordon talks about his early creative relationship with Shonda Rhimes and his involvement with Grey's Anatomy, including casting decisions and the editing process. Mark shares his philosophy on producing and how sometimes the best thing a producer can do is get out of the way.
Full circle (40:25)
Mark addresses his decision to leave Hollywood for New York and London. Kevin and Mark talk about their mutual background and love for New York, and Mark’s current project, The Life of Pi on Broadway.
Tune in to hear Kevin and Mark and their fascinating conversation about producing film and television.
Host: Kevin Goetz
Guest: Mark Gordon
Producer: Kari Campano
For more information about Mark Gordon:
IMDB: https://www.imdb.com/name/nm0330428/
Wikipedia: https://en.wikipedia.org/wiki/Mark_Gordon_(producer)
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
Linked In @Kevin Goetz
Screen Engine/ASI Website: www.ScreenEngineASI.com

Ellen Goldsmith-Vein (Film/TV Producer, Manager, & Executive) on Breaking Into the Business, Producing, & More Apr 19, 2023

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Kevin is joined by Ellen Goldsmith-Vein, founder and CEO of Gotham Group, a management and production company.
Ellen Goldsmith-Vein, Gotham Group CEO, Producer
Ellen Goldsmith-Vein is a business woman and producer, widely recognized for her prolific work as the founder and CEO of Gotham Group, a leading management company in the entertainment industry. In addition to her successful career in management, Ellen is a notable philanthropist and political fundraiser, dedicating her time and resources to various charitable causes. With an impressive portfolio spanning both television and film, Ellen has produced blockbuster hits such as The Maze Runner film series, which grossed over 1 billion dollars at the box office worldwide. She has also produced critically acclaimed films such as Star Girl and its sequel Hollywood Star Girl, Wendell and Wild, Abduction, My Best Friend's Exorcism, and The Spiderwick Chronicles. Ellen's work has earned her several accolades, including an Emmy award nomination in 2008 for her contributions to the popular television series, Creature Comforts.

Ellen's background and starting Gotham Group (3:00)
Ellen talks about being the first woman to own the size of management company that she does. She discusses how she started Gotham Group 30 years ago and how she went from a career in banking to the entertainment industry.

Ellen's transition to representation (8:10)
Ellen talks about her desire to be on the same side of the table as the talent and how she transitioned to the representation business.
Finding White Space(14:15)
Ellen discusses the importance of finding white space in the industry and how focusing on the animation space helped Gotham Group become successful.
Producing a $125 million movie (17:53)
Ellen talks about her experience producing The Spiderwick Chronicles and the challenges of being a producer.
Social activism (26:39)
Kevin and Ellen discuss Ellen and her husband Jon Vein’s involvement in social activism and their efforts to make a positive impact through their work in the entertainment industry.
Challenges of being a woman in a male-dominated industry (37:10)
Ellen talks about the difficulties of being a woman in the entertainment industry and how she had to work hard to be taken seriously.
Providing opportunities and advice for young women (38:34)
Ellen discusses the importance of providing opportunities for young women in the entertainment industry and how she tries to help them get their foot in the door. Ellen gives advice to young women to focus on their own work and not worry about what others are doing to create success for themselves.
Tune in to hear Kevin and Ellen discuss Ellen's career path, her experience as a producer, her political activism, and the challenges of being a woman in a male-dominated industry.
Host: Kevin Goetz
Guest: Ellen Goldsmith-Vein
Producer: Kari Campano
For more information about Ellen Goldsmith-Vein:
The Gotham Group: https://gotham-group.com/
Instagram: https://www.instagram.com/ellengoldsmithvein/?hl=en
Twitter: https://twitter.com/egvgotham?lang=en
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz

Martha Coolidge (Award Winning Film & Television Director) on Filmmaking and Movie Research Apr 05, 2023

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Kevin is joined by Martha Coolidge, a celebrated American film director known for her groundbreaking work in the film industry.
Martha Coolidge, Director
Coolidge has directed a wide range of films over the course of her career, including the iconic 1983 teen comedy Valley Girl, the critically acclaimed drama Rambling Rose, and the romantic comedy Introducing Dorothy Dandridge. She has received numerous awards and accolades for her work, including the Women in Film Crystal Award. She has served as the president of the Directors Guild of America, making her one of the most influential women in Hollywood. Throughout her career, Coolidge has been a trailblazer for women in the film industry, inspiring a new generation of filmmakers with her innovative storytelling approach and commitment to diversity and inclusivity.
An Actor’s Director (4:05)
Martha has the reputation of being an actor’s director. Having worked with such names as Nicolas Cage, Val Kilmer, Halle Berry, Laura Dern, and Robert Duvall, Martha shares her directing process and how her goal is to figure out what an actor needs to be relaxed.
Early career and turning trauma into a documentary (6:28)
Martha talks about her early directing experience at the Rhode Island School of Design. She discusses her early years as a documentary filmmaker.
“Gag me with a spoon.” On self-producing Valley Girl(11:28)
Kevin asks Martha about her first job in Hollywood, and Martha talks about financing Valley Girl, shooting it in New York, and capturing the idiosyncratic voice of the movement. Martha shares how Brian Grazer saw Valley Girl, liked it, and how that led to her directing Real Genius starring Val Kilmer.
The screening process and being a literal nervous wreck (13:19)
The test screening process tends to make filmmakers nervous. Martha shares her experience with the audience preview of Valley Girl and how they pulled people in off the street to preview the film.
Love for directing and making a movie several times (19:12)
Kevin asks Martha about her favorite part of filmmaking. Martha talks about her love of directing and her special relationship with actors. She also shares her passion for post-production and how you make the movie several times in post.
First woman president of the Director’s Guild of America (28:45)
Coolridge was named the first woman president of the Director’s Guild of America. She talks about how some were not ready for a woman president, but most welcomed the diversity. Kevin and Martha discuss women in filmmaking and the underrepresentation of female directors.

Host: Kevin Goetz
Guest: Martha Coolidge
Producer: Kari Campano
For more information about Martha Coolidge:
IMDB: https://www.imdb.com/name/nm0004838/
Instagram: https://www.instagram.com/marthacoolidge/?hl=en
Twitter: https://twitter.com/Martha_Coolidge
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
Linked In @Kevin Goetz
Screen Engine/ASI Website: www.ScreenEngineASI.com

Jonathan Glickman (Veteran Studio Executive and Producer) on Developing Films, Audiences, Streaming, and More Mar 15, 2023

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Kevin is joined by highly accomplished film and television producer and former studio executive, Jonathan Glickman.
Jonathan Glickman, Producer and Former Studio Executive
With over two decades of experience in the entertainment industry, he has established himself as a creative force and a visionary producer with a keen eye for identifying and developing successful projects. As president of the MGM Motion Picture Group, Glickman guided a bankrupt company into a thriving studio. During his tenure, he oversaw production on Skyfall and Spectre, the two highest-grossing installments of the James Bond franchise, as well as No Time to Die, Daniel Craig’s final outing in the series. Other highlights of his tenure include overseeing the production of the Rocky spinoff Creed and Creed 2 and the 2019 animated hit The Addams Family. After his tenure at MGM, Glickman founded Panoramic Media. His productions include Creed 3 and the Golden Globe-nominated tv series Wednesday, which recently became the second most-watched show in Netflix’s history.
Important lessons from growing up in a political family (3:42)
Jonathan grew up in Kansas, where his father was a congressman, and he learned an important political lesson that carried over to his career in entertainment, the public is always right. Kevin and Jonathan discuss the intersection of entertainment and politics.
“All that matters are beginnings and endings and in the end, the beginning doesn't matter”(10:19)
Kevin and Jonathan discuss the importance of a good ending and leaving the audience satisfied. Jonathan emphasized how everything should lead up to that ending in order to have people buzzing about the movie as they leave the theater.
The elevator pitch (12:47)
Jonathan discusses how he landed his first internship at Caravan Pictures by cornering Joe Roth, the head of Caravan, in an elevator and asking him for the internship. The pair discuss Jonathan’s rise at Caravan, how, as an intern, he pitched the idea for a Jerky Boys movie followed by While You Were Sleeping. Four years later, Jonathan became head of the studio.
The Creed Bake-Off (31:53)
The pair discuss the film Creed and how screening two different endings led to the decision to have Adonis Creed lose at the end of the first film. Jonathan relates that the film was shot with two endings which were shown to test audiences. Both endings tested well, but one tested higher. He also shares a story of what happened when Sylvester Stallone joined the Creed focus group.
Marketing and the streaming platforms (41:38)
With the success of Wednesday, Kevin and Jonathan turn the discussion to streaming platforms and marketing.
Wednesday as the main character (45:43)
Glickman talks about The Addams Family and why he wanted to focus on Wednesday as the main character for the Netflix series.
Host: Kevin Goetz
Guest: Jonathan Glickman
Producer: Kari Campano
For more information about Jonathan's upcoming projects:
Website: https://thisispanoramic.com/
IMDB: https://www.imdb.com/name/nm0322802/
Twitter: https://twitter.com/glickmania
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @Kevi

Nancy Kirhoffer (Post Production Supervisor & Producer) on Filmmaking, Post, & Test Screenings Mar 01, 2023

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Kevin is joined by Nancy Kirhoffer, a highly experienced post-production supervisor, to delve into the intricacies of successfully bringing movies to completion.
Nancy Kirhoffer, Post-Production Supervisor
Today we have the pleasure of speaking with Nancy Kirhoffer, a distinguished post-production specialist with over 150 films to her name. With a remarkable career spanning indie films to blockbuster hits, Nancy has gained a wealth of knowledge and experience in the art of bringing movies to completion. In this episode, Nancy shares her insights on the intricacies of post-production, the challenges and rewards of audience test screenings, and the secrets to delivering a successful final product.
What is the role of a post-production supervisor/producer? (3:04)
Kevin and Nancy discuss the role of a post-production producer and the difference between a post-production producer and a post-production supervisor and how her role has changed over time.
How Nancy got her start by working with one of her idols (7:30)
Nancy recounts getting her start in Hollywood, crashing film classes, and how she went from a PA to working as an assistant with one of her idols, Mary Lambert.
Guiding first-time filmmakers through the screening process (16:07)
Nancy has done a lot of work with independent filmmakers and first-time directors. Kevin asks Nancy what it is like walking a first-time director through the screening process. Nancy discusses the importance of getting out of the editing room and into a theater to see how the movie plays on the big screen, and in front of an audience.
Screening surprises and Neighbors 2 (20:35)
Kevin asks Nancy about the biggest surprise she has seen at an audience test screening. Nancy talks about the screening for Neighbors 2 and the changes that had to be made to improve the testing scores.
Walking Olivia Wilde through her first test screening (22:54)
Nancy shares a story about the first audience screening for the movie Booksmart and walking first-time director Olivia Wilde through the screening process.
Working with Screen Engine/ASI and what sets them apart (28:19)
Nancy talks about working with Kevin’s company, Screen Engine/ASI, and how the moderators at Screen Engine have a real and genuine love of movies. The pair discuss some of the intricacies of audience screen testing, and how the moderator’s enthusiasm for movies can add authenticity to the screening process.
The most important questions asked at a screen test (32:18)
Kevin asks Nancy about moderator questions during a focus group. Kevin and Nancy both share the questions that they find to be the most useful to the filmmakers.
Advice for anyone wanting to go into the field of post-production (37:21)
Nancy discusses the role of post-production, and the skill set required to be a good post-production supervisor. She talks about money and time and being able to manage both while keeping a project on track.
Host: Kevin Goetz
Guest: Nancy Kirhoffer
Producer: Kari Campano
For more information about Nancy Kirhoffer:
LinkedIn: https://www.linkedin.com/in/nancy-kirhoffer-b75007a/
IMDB: https://www.imdb.com/name/nm0449331/
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
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Amy Baer (Veteran Producer & Studio Executive) Discusses her Multi-Faceted Hollywood Career Feb 15, 2023

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Kevin is joined by Amy Baer, veteran producer and studio executive, to discuss her multi-faceted Hollywood career.
Amy Baer, Producer & Studio Executive
Today we have the pleasure of speaking with Amy Baer, a trailblazer in the entertainment industry. With a diverse background that includes work at major studios, heading an independent development fund, and producing, Amy's expertise is unparalleled. Her impressive track record speaks for itself, with films under her supervision and/or production grossing a staggering $2 billion worldwide. But that's not all, Amy is also a champion for women in the entertainment industry, serving as the board president of Women in Film and the head of Landline Pictures.
The audience is all that matters (3:00)
Kevin kicks off the podcast by delving into a topic that holds great significance to both him and Amy - the importance of knowing your audience. Amy talks about creating content, any content, and how important it is to know who you are creating that content for.
Heading up CBS Films (6:02)
Kevin asks Amy what it was like running CBS Films for four years and having the authority to green-light movies. Amy talks about her experience running the studio in a tumultuous time in the entertainment business during an actors’ strike, a writers’ strike, and an economic downturn. The pair discuss what a tremendous responsibility it is to make the decision to green-light a film and the business factors that go into making that decision.
Landline Pictures and the importance of knowing your audience (17:22)
Sticking with the theme of knowing an audience, Amy discusses her new production studio, Landline Pictures, where the focus is making movies for older audiences. Kevin talks about the importance of research, and Amy shares the amount of research that went into deciding to make films for this specific audience.
Growing up with a famous father and making it on her own (23:22)
Kevin asks Amy what it was like growing up with Happy Days’ Tom Bosley as a father. Amy shares childhood memories of visiting the set of Happy Days and hanging out with her father’s work friends including Ron Howard. The pair discuss nepotism in Hollywood and how Amy made it on her own.
Advocating and fighting for women in the entertainment industry (35:55)
With her extensive filmmaking experience, and as board president of Women in Film, Amy has a unique perspective on being a working woman in the entertainment industry. Amy discusses her early female mentors and successfully maintaining a work-life balance as a Hollywood executive. Amy stresses the importance of communication and community with other women as something that is needed in the industry.
What’s next for Amy Baer (43:39)
Kevin asks Amy what she is currently working on, and what she is excited about. Amy discusses two new projects at Landline Pictures including Back Nine, a new film starring Renée Zellweger.

Host: Kevin Goetz
Guest: Amy Baer
Producer: Kari Campano

For more information about Amy Baer:
LinkedIn: https://www.linkedin.com/in/amybaergiddenmedia/
Twitter: https://twitter.com/GiddenMedia
MRC Film/Landline Pictures: https://www.mrcentertainment.com/newsroom/mrc-film-launches-landline-pictures-with-industry-veteran-amy-baer
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book:

David Rosenbloom (Film Editor) Discusses the Moviemaking Process, the Art of Editing, and More! Jan 31, 2023

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Kevin is joined by Academy Award-nominated editor David Rosenbloom to discuss his experience in the editing room and how audience research affects the final cut.
David Rosenbloom, Editor
David Rosenbloom has had an incredible career, working on critically acclaimed and award-winning films like The Insider, Rudy, The Black Mass, All Good Things, and the recently released Plane. In this podcast, we'll delve into David's background, his process for editing, and his experience with audience screen testing. We'll also hear some behind-the-scenes stories and insights that only a seasoned film editor like David can provide. Whether you're a film buff, an aspiring editor, or just someone who appreciates the art of filmmaking, this podcast is a must-listen!
An important and close relationship (2:52)
Kevin opens the podcast by discussing the close, important relationship between the film's editor and the person who is running the test screening. Kevin calls it the closest relationship and David agrees as they discuss the value of the information gained during an audience test screening.
Good editing vs. bad editing (16:48)
David discusses the differences between good editing and bad editing, which David calls the hardest thing to judge.. He compares editing to the music in a film and knowing when to make a cut or when to let a shot go on longer.
How an audience reaction led to a big change (20:26)
Kevin asks David about the biggest change that he has made to a film based on the audience's reaction at a test screening. David brings up the film Out of the Furnace, where the lead initially dies at the end of the movie. The two discuss how the audience's reaction led to David recutting the film to save the character.
Early mentors and TV work on Hill Street Blues (20:41)
David and Kevin discuss David’s early years as an editor on television shows. The two talk about the evolution of editing technology and how a 24-year-old David was given the opportunity to direct an episode of Hill Street Blues.
The alchemy of moviemaking (32:24)
David talks about the moviemaking process and the important relationship between the film’s editor and the director. They discuss David’s experience in editing sports movies like the audience-favorite Rudy.
Applause for editing (37:45)
Together, David and Kevin explore what makes great editing and how it can elevate a film to new heights. David shares his personal experience of watching All That Jazz for the first time and the moment he realized that editing could inspire applause.
Pace is a 4-letter word (45:18)
David and Kevin talk about the intricacies of editing and why David hates the word “pace” in audience feedback. Kevin talks about the film’s length being a director’s issue while the pace is more of an editor’s issue. Audience engagement is discussed as well as when a film is too fast, too slow, or just right.
Host: Kevin Goetz
Guest: David Rosenbloom
Producer: Kari Campano
For more information about David Rosenbloom:
IMDB: https://www.imdb.com/name/nm0742430/
Wikipedia: https://en.wikipedia.org/wiki/David_Rosenbloom
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
Linked In @Kevin Goetz
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Monica Levinson (Film/TV Producer) Discusses her Career, Test Screenings, and More! Jan 17, 2023

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Kevin is joined by veteran producer Monica Levinson to discuss producing award-winning blockbusters and giving back.
Monica Levinson, Producer
Monica Levinson is a renowned film and television producer known for her exceptional range and versatility in the industry. From the critically-acclaimed drama Trial of the Chicago 7 to the blockbuster comedy Borat, Levinson's productions have received both popular and critical acclaim. She is a highly respected member of the film community, as a member of the Producers Branch of the Academy of Motion Picture Arts and Sciences, the Producers Guild of America, and the Directors Guild of America. Additionally, Levinson is a dedicated advocate for diversity and inclusivity in the film industry and has established a training program for underrepresented groups on the films she produces, and regularly mentors young and emerging filmmakers.
Working with legendary producers (5:14)
Monica talks about her early years in the film industry, where she got her start working with legendary filmmakers like Alan Pakula, Sidney Lumet, and Michael Mann. She cites her work with Alan Pakula as a defining moment in her career, as it was then that she fell in love with the entire process of film production, from pre-production to post-production.
Early work on Zoolander with Ben Stiller (7:13)
Monica recounts her experiences working on the set of Zoolander and the challenges of producing the film within budget constraints. She credits her work on Zoolander with Ben Stiller as a major stepping stone in her career and believes it led to her being recommended to Sacha Baron Cohen and eventually producing the successful film Borat.
A raucous test screening of Borat (12:24)
Kevin and Monica talk about an early test screening of Borat and the audience reaction to “that scene.”
Working with Sacha Baron Cohen and spending the night in jail (14:25)
Levinson shares what it was like working with Sacha Baron Cohen, and giving him the freedom to let the creative process flow on Borat. She recounts the story of being arrested while filming Borat.
Turning Thanksgiving Dinner into a documentary (24:41)
Kevin asks Monica to talk about her recent documentary, The Stories of Us, an intimate portrayal of her family, her Jewish roots, and her upbringing.
Test screening her new project with Bill Burr (31:57)
Kevin asks Monica to share a time that an audience test screening led to a significant change in one of her films. Monica talks about her new project with Bill Burr, Old Dads, and how the audience response led to a reshoot.
Giving back (40:13)
Kevin and Monica delve into the topic of diversity and inclusivity in the industry, with a focus on Monica's efforts to advocate for and mentor underrepresented groups. Monica shares her advice for young and emerging filmmakers and highlights some of the projects she is currently working on that aim to empower and promote women within the industry.
Host: Kevin Goetz
Guest: Monica Levinson
Producer: Kari Campano
For more information about Monica Levinson:
Instagram: https://www.instagram.com/monlevla/
Twitter: https://twitter.com/monlev
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
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George Tillman Jr. (Director, Screenwriter, & Producer) on Filmmaking, Influences, & More! Jan 03, 2023

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Kevin is joined by the critically acclaimed Director/Writer/Producer George Tillman Jr. to discuss making movies from the heart.
George Tillman Jr., Director, Producer, Writer
With a career spanning over two decades, George Tillman Jr. has brought a unique voice and perspective to the film industry, tackling a wide range of genres and themes in his work. He is best known for his films Soul Food, Men of Honor, and The Hate U Give, as well as for producing the successful Barbershop franchise.
A tale of two test screenings (3:28)
George Tillman Jr. reminisces about his disastrous first test screening in Beverly Hills and how that experience made him fearful of future audience screenings. He contrasts this with the audience screening for Soul Foodand how that screening became one of the highlights of his life.
Early influences (10:49)
Tillman discusses the two films that influenced him as a teenager: Taxi Driver and Cooley High. Cooley High was the first film Tillman saw with African Americans in the lead roles, and it showed real friendships and relationships. Taxi Driver stood out to Tillman for its camera work and the way it controlled the viewer's experience.
Working with De Niro (20:35)
Kevin asks George about his greatest influences and mentors. George talks about working with Robert De Niro on Men of Honor and how De Niro guided him in post-production, even advising Tillman to cut some of De Niro’s own performance for the sake of the film.
The $150,000 movie success (24:18)
Tillman talks about raising money for his first film, going mainly to family and friends in Chicago, and taking that movie to Hollywood and selling it to Savoy Pictures for $1,000,000. Unfortunately, Savoy Pictures went out of business, and that first film was lost, but it helped Tillman make connections that led to green lighting Soul Food.
Tell the stories you want to tell (31:17)
Kevin asks George what he has learned on his journey as a writer, producer, and director. George talks about making movies from the heart and about telling the stories that you want to tell.
Feeling the audience's reaction (43:05)
Kevin asks George to talk about audience test screenings and if the audience response was responsible for big changes in any of his films. George goes into what it feels like to participate in a test screening and sit among the audience. He talks about how he made changes to a movie based on what he felt around him at the audience test screening. They then go into positive test screenings as a validation of the filmmaker’s instincts.
Host: Kevin Goetz
Guest: George Tillman Jr.
Producer: Kari Campano
For more information about George Tillman Jr.:
Instagram: https://www.instagram.com/george_tillman/
Twitter: https://twitter.com/george_tillman
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
Linked In @Kevin Goetz
Screen Engine/ASI Website: www.ScreenEngineASI.com

William Goldenberg (Film Editor) on Film Editing, Inspirations, Working with Directors, & More Dec 20, 2022

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Kevin is joined by Academy Award-winning film editor, William Goldenberg.

William Goldenberg, Editor
William (Billy) Goldenberg is an award-winning editor who has worked on over 20 films and television shows. His numerous awards include the BAFTA and the Academy Award for Best Film Editing for Argo. Goldenberg also received Oscar nominations for his editing work on Seabiscuit, The Insider, Zero Dark Thirty, and The Imitation Game. He has worked closely with award-winning directors Michael Mann, Ben Affleck, and Kathryn Bigelow.
And the Oscar goes to… (2:25)
Billy talks about what it was like being nominated for the Academy Award for Editing for two films in the same year, Zero Dark Thirty and Argo. Goldenberg recounts how it was the most nerve-wracking thing that has ever happened to him. He talks about winning for Argo and his acceptance speech, focusing on the microphone to blur out the stars in the front row and how he has not been able to re-watch the speech.
Learning to take criticism (8:19)
Kevin asks Billy to talk about his mentor, Michael Kahn. Billy tells the story about how he took over for Kahn on the film Alive and the process of editing and re-editing on film. Kahn taught Billy a valuable lesson on how to take criticism and react positively.
Working with directors (16:16)
Billy and Kevin discuss what it takes to be a successful editor in Hollywood, and they delve into the process of what it is like to be in the editing room with such award-winning directors as Michael Mann and Ben Affleck. Goldenberg relates a story about going back and forth with Michael Mann while working on the film Ali.
Length vs. Pace (19:30)
Kevin brings up a vital concept in film editing, pace. The pair discuss the difference between the length of a film and the pace of the film and how it relates to how the audience reacts to a movie. Billy talks about being in the editing room with Ben Affleck for Gone Baby Gone and working on the pace and length of the film.
Film school and early work (31:22)
Billy talks about switching from medical school to film school and how he wanted to be an editor from early on. He talks about his first job as a PA and one of his first jobs as an assistant editor on Steven Spielberg’s film Always.
How Bradley Cooper changed Argo (40:10)
Kevin asks Billy to talk about his most memorable audience testing experience. Billy recounts multiple test screenings for Argo and how feedback from Bradley Cooper led to a significant change in the film that resulted in fantastic testing results.
Host: Kevin Goetz
Guest: William Goldenberg
Producer: Kari Campano
For more information about William Goldenberg:
IMDB: https://www.imdb.com/name/nm0325549/
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
Linked In @Kevin Goetz
Screen Engine/ASI Website: www.ScreenEngineASI.com

Todd Garner (Producer) Shares Filmmaking Stories and More! Dec 06, 2022

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Kevin is joined by veteran producer and Hollywood creative executive, Todd Garner.
Todd Garner, Producer
Todd Garner, formerly the Disney co-head of production, emerged from one of the most turbulent periods in that studio's history and transitioned from executive to producer. He co-founded Revolution Studios and then started his own production company, Broken Road Productions. He has developed, overseen, executive produced, or produced more than 170 films for more than a dozen studios and streaming services, including 25 films & television shows under his banner.
The science and art of audience testing (4:51)
Todd and Kevin discuss some of the intricacies of audience testing. Kevin talks about what he calls the science and art of audience testing and moving the audience from simply liking a film to developing a love connection with it. Todd and Kevin both agree that it’s about more than just the numbers.
Todd’s journey (8:21)
Todd recounts his journey from doing sketch comedy in high school to studying art and economics in college to a job at a major bank, and how that led to working at the Arsenio Hall Show. He talks about how his combined business & art background provided the fertile ground for a career as a producer and creative executive.

Words of advice from Jerry Bruckheimer (21:57)
Kevin states how much he admires how Todd has both the creative and business sense to be such a prolific producer. Todd mentions one of the best pieces of advice he ever received from his mentor, Jerry Bruckheimer, who said “I just make movies for me.” Todd talks about how that has guided his decision making, and how he strives to be emotionally connected to his movies.
The business of movies (28:07)
Kevin and Todd discuss how movies are greenlit in the studio system and the economics of marketing and PR when dealing with a theatrical release versus a release on a streaming service. The pair discuss why comedies, particularly romantic comedies, are easier to produce on a streaming service. What follows is an insider’s perspective on the economic advantage the streaming services have over the Hollywood studios.
A wide range of mentors (36:44)
Kevin asks Todd about his mentors, and who he looks up to in the industry. Todd talks about filmmakers who influenced him like Howard Hawks and Mel Brooks. He then talks about mentors who he worked with like Jeffrey Katzenberg, Jerry Bruckheimer, and Adam Sandler.
Memorable audience screenings (45:16)
Kevin asks Todd about his most memorable audience screenings from the 500 or so they have worked on together. Todd talks about Kevin’s gift of analyzing what is going on behind the audience research numbers and improving the movie through the audience analysis. Todd relates a hilarious story from the Con Air test screening.
Host: Kevin Goetz
Guest: Todd Garner
Producer: Kari Campano
For more information about Todd Garner’s upcoming projects:
Website: https://www.brokenroadproductions.com/
Twitter: https://twitter.com/todd_garner
Podcast: https://podcasts.apple.com/us/podcast/the-producers-guide-todd-garner-hollywoods-elite/id1363232295
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram:

Neal Moritz (Producer) Discusses the Film Industry, Filmmaking, and More! Nov 15, 2022

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Kevin is joined by one of the most prolific and successful film producers of all time, Neal Moritz.
Neal Moritz, Producer
Neal Moritz has produced over 70 films that have grossed over $11 billion worldwide. Neal founded the production company Original Film and is responsible for projects such as Sonic the Hedgehog, The Escape Room, 21 Jump Street, Passengers, XXX, as well as the TV series Prison Break and The Boys. He started with movies like I Know What You Did Last Summer and Cruel Intentions and went on to produce the Fast and the Furious franchise.
The only opinion that really counts (1:53)
Kevin and Neal jump right into the importance of audience research as Kevin asks Neal which test screenings stand out for him. Neal discusses the process and how it could be the best night of his life, an okay night, or a terrible night as he awaits the results. They go on to discuss major changes that were made to Escape Room, and how the audience reacted to the highly publicized redrawing of the Sonic the Hedgehog character.
The most important question asked in an audience screening (8:21)
Neal to identifies the single most important question asked in an audience test screening. This leads to an interesting discussion about the types of questions that are asked, how to sift through the noise, & how the findings can lead to important changes in the films.
Screening Fast and the Furious 7 after the tragic passing of a star (13:59)
Neal recalls his most memorable screening. Neal describes the decision to continue filming Fast and the Furious 7 after Paul Walker’s tragic passing. Neal shares the fear and nervousness he felt while finishing the movie. Kevin & Neal discuss the iconic final scene and how the audience’s emotional reaction at the test screening proved that Moritz and the studio made the right decision.
Neal’s favorite genre (17:29)
Neal talks about the challenges he enjoys when producing action movies. He discusses 21 Jump Street and how the combined use of action and comedy makes this his favorite type of movie to produce.
How a canvas backpack led to a Hollywood career (29:43)
Neal tells the story of how he got started in Hollywood. He talks about his childhood of growing up in a family-owned movie theater, then becoming an entrepreneur selling canvas backpacks that he saw in China, and his decision to sell his company to become a producer.
The future of the film industry (33:59)
Kevin and Neal discuss the moviegoing experience in the face of the rise of streaming companies like Netflix, Amazon, and Hulu. Neal talks about the value of seeing a movie in the theater, and how he decides which of his projects should be released theatrically versus streaming. The conversation turns to the economics of moviemaking and the value of having a proven producer attached to a film project.
Host: Kevin Goetz
Guest: Neal Moritz
Producer: Kari Campano
For more information about Neal Moritz’s upcoming projects:
Website: https://www.originalfilm.com/
Facebook: https://www.facebook.com/OriginalFilm/
Instagram: https://www.instagram.com/nhmoritz/
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram:

Roxanne Taylor (Producer) & Deon Taylor (Writer/Director) Discuss Filmmaking, Movie Research, & More! Nov 01, 2022

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Kevin is joined by visionary producer and executive Roxanne Taylor and her husband, writer, director, and producer, Deon Taylor. Together, Roxanne and Deon have produced and directed Black and Blue, Fatale, Meet the Blacks, Meet the Blacks 2, The Intruder, Supremacy, and several others.
Roxanne Avent Taylor, Producer
Deon Taylor, Writer, Director, Producer

Roxanne and Deon co-founded the film company Hidden Empire Film Group, a multidimensional independent film company that has produced a strong slate of movies and TV shows. Through Hidden Empire Film Group, Roxanne and Deon find their projects, find the financing for the projects, create the marketing campaigns, and then distribute their own films.
Underrepresentation in Hollywood (4:08)

Roxanne and Deon discuss how they got their start in Hollywood. They both loved movies and wanted to make the kind of movies they wanted to see. One of their goals was to give opportunities to underrepresented communities in Hollywood, namely the African American community. Kevin Goetz touches on a project that he is bringing to historically black colleges and universities that aims to expose students in these communities to the business of market research in film and television.
The Cheat Code and making movies for a diverse audience(14:26)

Deon talks about audience testing and how he has come to believe it is like a cheat code for making a better movie. The discussion shifts to “the culture” and how the African American community was underserved by Hollywood in the past. The trio discusses how cultural shifts and trends cross racial barriers and how this affects filmmaking and audience testing in the wake of the MeToo Movement and the Black Lives Matter Movement.
The importance of allies (25:16)

Roxanne and Deon discuss the vision of Hidden Empire Film Group and their goal of making movies for everyone. They talk about the importance of allies and how striving to work with everyone allows them to create more opportunities for underrepresented people in Hollywood and makes good business sense.
The highs and lows of audience screen testing (37:49)

Deon tells the story of the audience test screening for The Intruder and touches on the range of emotions that filmmakers go through in the audience testing process. The trio discusses other audience testing experiences, including a film that tested great and one that didn’t test well.
Sage Advice (42:52)

Kevin asks Roxanne to offer a piece of sage advice to a young person who wants to get their start in film. Roxanne discusses the benefits of education and film school, but also how education differs from the real-life experience on a movie set.
Host: Kevin Goetz
Guests: Roxanne and Deon Taylor
Producer: Kari Campano
For more information about Roxanne and Deon's upcoming projects:
Website: https://hiddenempire.tv/
Facebook: https://www.facebook.com/hiddenempirefilmgroup/
Instagram: https://www.instagram.com/hiddenempirefilmgroup/
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
Linked In @Kevin Goetz
Screen Engine/ASI Website: www.ScreenEngineASI.com

Jason Blum (Award Winning Producer) discusses Halloween, Streaming, Research, & More! Oct 18, 2022

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Kevin is joined 3-time Academy Award nominated & Emmy Award winning producer, Jason Blum in this re-released interview from earlier this year. Jason is the founder & CEO of Blumhouse Productions, regarded as the driving force in the horror movie renaissance, and has produced over 150 movies and television series. He has been recognized by TIME magazine’s 100 list of the world’s most influential people and has appeared several times on Vanity Fair’s “New Establishment List.”
Jason Blum, Producer
Jason Blum has produced iconic franchises like Halloween, Paranormal Activity, Insidious, Happy Death Day, Sinister, among several others, and received Academy Award nominations for producing Whiplash, Get Out, and BlacKkKlansman. Jason is also a two-time Primetime Emmy Award-winning and a three-time Peabody Award-winning producer. More recently, Jason produced The Black Phone, and Halloween Ends.
Scary Test Scores from Ouija and Halloween (5:17)
Jason and Kevin discuss the Blumhouse movies with the biggest jump in scores following the audience test-screening process. They talk about Ouija and the original Halloween, and the massive jumps in scores after testing and reshooting.
Scores vs. Feel and the testing issues with an entirely unique movie like Get Out (14:54)
How does an audience respond to a movie that is unlike something they have never seen before? Kevin and Jason talk about audience testing for Get Out, and how the marketing, gut feeling, & test scores come into play with an unclassifiable film.
How streaming has changed audience research and the movie-going experience (20:47)
The global pandemic saw the rise of streaming services, and Kevin talks about the changes in audience research due to this rise. A fascinating discussion follows of what types of movies do well theatrically vs. streaming.
Audience questions (32:13)
Kevin fields questions from the audience including how much faith to put in the numbers that an audience gives verses the audience reaction, how many movie screenings before a film is released, and some insider stories from Kevin’s book, Audienceology, of how the audience research process led to massive DNA changes in some of the most well-known and loved movies in Hollywood.
Testing an early version of Beauty and the Beast (38:02)
Switching gears, Jason asks Kevin about audience testing and animated movies. Kevin recounts a story from Audienceology about audience testing for an early version of Beauty and the Beast.
Join Kevin and his guest, producer Jason Blum, and learn how they successfully used audience screen testing to craft some of the most iconic horror franchises of all time. Listen in on a fascinating discussion of the future of theatrical movies in the streaming era, and enjoy some insider stories.
Host: Kevin Goetz
Guest: Jason Blum
Producer: Kari Campano
For more information about Jason's upcoming projects:
Website: blumhouse.com
Facebook: https://www.facebook.com/Blumhouse/
Twitter: https://twitter.com/blumhouse
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
Linked In @Kevin Goetz

David Leitch (Director) & Kelly McCormick (Producer) Discuss Filmmaking & Movie Research Oct 04, 2022

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Kevin is joined by the powerhouse filmmaking team of producer Kelly McCormick and director David Leitch to discuss, among other things, what makes their successful partnership work on megahits such as Deadpool 2, Fast & Furious Presents: Hobbs & Shaw, Atomic Blonde, and Bullet Train.

Kelly McCormick, Producer
Kelly produced Atomic Blonde and executive produced Deadpool 2 and Hobbs & Shaw, among countless other films and television projects prior to establishing the production company 87North with David. Among her previous credits, Kelly served as Executive Vice President of Production and Acquisitions at Sierra Affinity where she packaged and produced Academy Award®-winning and nominated films such as Hell or High Water, Whiplash, Nightcrawler, and Manchester by The Sea.

David Leitch, Producer and Director
David directed the global hits Bullet Train, Fast & Furious Presents: Hobbs & Shaw, Deadpool 2, and Atomic Blonde. He made his directorial debut co-directing John Wick, which he also produced, and subsequently served as executive producer on the sequels. David is also co-owner and co-founder of the award-winning, critically acclaimed stunt design company 87eleven Action Design with Chad Stahelski.

Twists and turns in Atomic Blonde (4:51)
The trio discuss some of the twists in the film Atomic Blonde, and how testing led to the film being changed to ensure that the audience bought in to some of the twists that Atomic Blonde took.

From stuntman to director (14:15)
David talks about how he got his start in the movies, going from a 3rd-grade teacher with a martial arts studio to directing some of the biggest action sequences of all time.

Deadpool 2 and the Bake Off (18:08)
Kevin talks about the screening process of Deadpool 2 with Kelly, who produced the film, and David, who directed it. They talk about how they both became involved with the movie, the mixture of irreverent comedy and heart that makes the Deadpool franchise successful, and the excellent screen test results of the film. They also delve into the “bake-off” concept in audience research where filmmakers can test different things with similar audiences.

Making Bullet Train at the height of the pandemic (25:00)
With Kelly as producer, and David as director, Bullet Train was made during the height of the pandemic. Listen to inside stories of what it was like working with the team to make this $100+ million blockbuster.

Coming Soon (35:25)
What’s next for Kelly and David? Here’s a taste -- action and Santa in the same movie.

Host: Kevin Goetz
Guest: Kelly McCormick and David Leitch
Producer: Kari Campano

For more information about Kelly and David’s upcoming projects:
Website: https://lnk.bio/87northaction/
Facebook: https://www.facebook.com/davidleitch8711
Twitter: https://twitter.com/davidmleitch, https://twitter.com/87northaction

For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
Linked In @Kevin Goetz
Screen Engine/ASI Website: www.ScreenEngineASI.

Andy Marx (Award-Winning Writer & Photographer) on the Beginnings of Film Testing Sep 20, 2022

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Kevin is joined by Andy Marx, an award-winning writer and photographer, to share stories about old Hollywood, writing for Variety, and tales from growing up with Hollywood royalty.

Andy Marx is a writer, producer, composer, musician, and an extraordinary artist & photographer. He is the grandson of famed television and film actor Groucho Marx of the Marx Brothers, and songwriter Gus Kahn whose hits include It Had to be You, Dream a Little Dream, and Makin’ Whoopee. Andy's work has appeared in Variety, The Los Angeles Times, and Entertainment Weekly, among others. He is also the co-founder of the comedy website, Hollywood & Swine, and author of the book, Royalties, a multi-generational, historical romance is based on the lives of his grandfathers, Groucho Marx and Gus Kahn.

The start of audience testing and research from the perspective of a young journalist (3:46)

Andy shares his fascination with audience testing, and the fascination with early box office returns in the 1980s among journalists and publicists. Andy and Kevin also touch on the earliest type of audience screening where stars like Chaplin, Buster Keaton, and Harold Lloyd would take comedic sequences to Hollywood Boulevard to test them with audiences.

Growing up with Groucho (7:52)

Andy discusses his childhood and his relationship with his grandfather, Groucho Marx. He shares inside stories about how he became, with a nudge from Jack Nicholson, the head archivist for Groucho’s hit show, You Bet Your Life.

Audience test screening in early Hollywood (15:47)

The Marx Brothers’ A Night at the Opera is one of the Marx Brothers’ all-time classic comedies. Andy tells an amazing story about how it had a terrible initial screening, but due to some brilliant behind the scenes maneuvering and a quick change of venue, the screening was saved. Andy and Kevin discuss the timeless lesson of the importance of screening with the right audience.

Creative vision and the testing process (22:42)

Kevin and Andy discuss how the Director’s creative vision can either hurt or help the audience testing process. They delve into the difference between modern-day movie blockbuster projects and how those differ from the old Hollywood studio system.

Hollywood and Swine (36:36)

Andy and his writing partner, Will McArdle, were responsible for the anonymous website, Hollywood and Swine, where they lampooned Hollywood with articles like Starbucks Bans Screenwriters From All 19,435 Locations Worldwide; Writers Guild of America Vows to Fight the Decision. Andy shares stories from writing parody, and how he doesn’t think he could get away with it today.

It Had to be You (41:54)
Andy sings and plays ukulele as he takes us out with one of his Grandfather Gus Kahn’s hits, It Had to be You.

Join Kevin and his guest, Andy Marx, and learn about the history of Hollywood and audience research, and enjoy some insider stories on Kevin's podcast, Don't Kill the Messenger!

Host: Kevin Goetz
Guest: Andy Marx
Producer: Kari Campano

For more information about Andy's upcoming projects:
Website: http://www.andymarx.com/
Instagram: https://www.instagram.com/andymarx/
Royalties Book: https://www.amazon.com/Royalties-Andy-Marx-ebook/dp/B08DC2RFHN/ref=tmm_kin_swatch_0

Dean Devlin (Producer/Writer/Director) on Filmmaking & Audience Test Screenings Sep 06, 2022

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Kevin is joined by the incredibly talented screenwriter, film producer, television producer, television director, film director, and former actor Dean Devlin to discuss filmmaking and his experiences with audience test screenings.
Dean Devlin
Dean Devlin has produced and co-written some of the most successful feature films of all time -- Independence Day, Stargate, and Godzilla -- which collectively grossed more than 1.4 billion dollars worldwide. In May of 2001, he founded Electric Entertainment, where he serves as chairman and CEO.
Changing the DNA of the film, Stargate (2:00)
Kevin and Dean jump right into the test screening for Stargate, and how they decided on a DNA change with that movie based on audience feedback that raised the testing numbers dramatically. They discuss the major changes to the film, which Kevin calls DNA changes, including film length, dialogue changes, pacing, and a pivotal change to the movie’s villain. They also discuss behind the scenes negotiations, and the push and pull with the studio to successfully make the changes they wanted.

Dean Devlin partners with Roland Emmerich (6:08)
Dean talks about his partnership with Roland Emmerich, and the way they started their working relationship, a relationship that would lead to some of the highest grossing movies of all time. Dean was acting in Roland’s first American film, when Dean asked to re-write some of his lines. Learn how this encounter led to their 12-year partnership.

On not testing Godzilla (16:26)
Dean was not able to test screen Godzilla, and he talks about what it was like watching that first screening at the back of the theater. Dean could see exactly what was wrong with the movie and talks about his frustration with knowing what was wrong, how to fix it, but not being able to do it. This was the last time Dean ever released something without testing it first.

Independence Day (21:32)
Dean and Kevin discuss how everything just fell into place with the movie Independence Day. From the audience cheers at the initial screen tests, to how the film changed Dean, to how a small change to a pivotal final scene brought the test score from a 92 to a 98.

Testing and directing Geostorm (30:32)
There are unique challenges that come from directing a film, and Dean goes into how the testing process differs from the perspective of a director versus that of a producer. Kevin and Dean discuss the heartache of knowing what needs to be changed in a movie based on the audience tests, but not being able to make those changes.

Join Kevin and his guest, producer and director Dean Devlin, and learn how they successfully used audience screen testing to craft some of the highest grossing movies of all time, and enjoy some insider stories on Kevin's podcast, Don't Kill the Messenger!

Host: Kevin Goetz
Guest: Dean Devlin
Producer: Kari Campano

For more information about Dean's upcoming projects:
Website: https://www.electricentertainment.com/
Facebook: https://www.facebook.com/electricentertainment/
Twitter: https://twitter.com/electricent1

Graham King (Film Producer) on Movie Making & Research Aug 15, 2022

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Kevin is joined by Oscar winning movie producer Graham King to discuss film producing, his experiences with audience test screenings, making and testing Bohemian Rhapsody, and more.
Graham King, Producer

Graham King is a four time Academy Award nominated producer, winning the award for The Departed. He's been involved in the making of more than 50 movies, producing films including Tomb Raider, Gangs of New York, Argo, The Town, Blood Diamond, Hugo, and Bohemian Rhapsody.

Getting his start in producing films (1:49)

Graham shares how he gravitated towards the storytelling in films and how to capture the telling of these stories through the medium of film. He has been especially drawn to true life stories and biopics. Graham looks for characters that are larger than life and finds a way to humanize them on the screen.

His first audience screening experience (3:48)

Graham speaks of the influence of his earlier films working with Martin Scorsese and how he has shared his love of previewing movies. It is critical to get the response from those who have no hidden agenda. The audience is there to like the movies. Graham believes that if you really want the truth you have to show it to those not in the industry with no personal agenda.

Audience impact on his films (6:44)

Bohemian Rhapsody was one of the top scoring films in preview and Graham discusses the decision to bring it to the big screen instead of streaming. He shares the import of capturing the experience that Freddy Mercury provided of bringing joy to the masses in his concerts and how it was important to convey that sense when experiencing the film.

About those who say screenings impede the process (13:01)

Graham believes that screenings and audience input are absolutely crucial in producing the most successful films. He believes that it is an irresponsible view to see audience input as an impediment. Audience input has a significant impact on the film. The screening process goes beyond just the cards and scores but rather the audience brings an energy when watching the film that is most useful when viewing.

Movie stories (29:15)

Graham shares stories about the making of several of his films including The Town, Jersey Boys and his new film about the Bee Gees. He discusses his responsibility in telling their stories in a way that pays respect and provides enjoyment. These interesting tidbits give the listener little known aspects of the movie making process.

Join Kevin and his guest, film producer Graham King and learn how they crack the code for playability success using audience screen testing and enjoy some insider stories on Kevin's podcast, Don't Kill the Messenger!
Host: Kevin Goetz
Guest: Graham King OBE
Producer: Kari Campano
For more information about Graham's upcoming projects:
Website: http://www.gk-films.com/
Facebook: https://www.facebook.com/GKFilms?ref=ts
Twitter: https://twitter.com/gkfilms
For more information about Kevin Goetz:
Website: www.KevinGoetz360.com
Audienceology Book: https://www.simonandschuster.com/books/Audience-ology/Kevin-Goetz/9781982186678
Facebook, Twitter, Instagram: @KevinGoetz360
Linked In @Kevin Goetz
Screen Engine/ASI Website: www.ScreenEngineASI.com

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