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110: Ian Baker of World Time Attack set out to create the ultimate time attack racing spectacle and continues to improve his event Sep 18, 2017

Show notes

Ian Baker got his racing career going first as a race car fabricator. He was on the forefront of turbo charger installations in Australia. In 2007, he worked with a shop that took a car to the Tsukuba Circuit in Japan to race and wondered why they didn't have anything like that in Australia. Over the years, he has built up World Time Attack to be the premier unlimited time attack race in the world. Even though Ian wasn't the first to host a Time Attack event, he has worked to make it the bucket list event for a lot of racers.

Last year, they sold 33,000 spectator tickets and that number grows every year. Ian's goal is to allow everybody to have a fun time, see all the cars and drivers up close, and watch a really cool race! It's a little different than most races where you have to pay extra to get down and see the cool stuff. They have recently added a car show and drifting events to supply even more entertainment for the fans. And their live stream of the event continues to expand their reach.

109: Eric Hazen explains how he and Paul Lucas use their engineering knowledge to design products at Verus Engineering Sep 04, 2017

Show notes

Eric Hazen met Paul Lucas while at college at Purdue and shared their enthusiasm of cars and engineering. During college, they both had engineering jobs at top level racing companies. After graduating, Eric continued his design engineering position at C&R and Paul started working there as well. During their lunch breaks, they imaging running their own performance business. With their knowledge of CFD modeling and air flow models, they decided to pursue designing and manufacturing aerodynamic components in their free time.

Eventually, Eric moved to Phoenix and worked from home for C&R while Paul moved on to work as a design engineer at AMS Performance. In late 2013, they decided to start making products and developed the front splitter for the FRS/BRZ. They decided to go at it full time in early 2016 and have been growing ever since! They continue to develop new aerodynamic components and are branching off into different products such as manifolds and clutch forks.

108: Mike Lewin of Professional Awesome shares how they are transforming their racing hobby into a real business Aug 28, 2017

Show notes

Mike Lewin grew up in an environmentally friendly community and then went to Purdue for Engineering. During college, he met Dan O'Donnel through the car club and they became roommates. Dan introduced Mike to Redline Time Attack and they began working on Dan's Evo 7 to make it faster and faster for each event. While they were building the car, Dan introduced Grant to the team to help build the Evo 7. At this point, they decided to begin calling themselves the Professional Awesome.

After graduation, everybody got real jobs and worked for other companies. But they continued to develop and improve Dan's Evo 7. Sadly, the car was totaled at Road Atlanta in 2013 and they were unable to salvage any of it. In the true spirit of motorsports, Doug Wind and Tony Szirka donated their winnings to the Professional Awesome. Then, multiple companies stepped up and offered to help them build another car. The team hadn't really considered giving it another shot, but the encouragement and donations from friends led them to purchase an Evo 8 and start fresh.

While building this car, they took it much more seriously and tried to design and build as many aspects of the car as possible. This has morphed their business into offering engineering support and design for other racers. They have developed several aerodynamic components and help other teams setup their suspension.

107: Victor Alvarez took his love for Supras and turned it into a business with Induction Performance Aug 21, 2017

Show notes

Victor Alvarez grew up in Long Island, NY and used to spend a lot of time working at his dad's and uncle's automotive shop. Victor was around cars since a very early age but he really fell in love with them when his dad bought a Supra. His family decided to move south to Florida to take advantage of the nicer weather when Victor was 15. When they got there, his dad started another automotive shop and Victor jumped right in to work there as well. He had plans to go to college, but he had gotten so involved with and passionate about modifying cars that he decided that career path was for him.

As time went on, he continued to work on Supras and eventually met Alpha. Alpha was tuning lots of different cars and Victor's customers would request Alpha to tune them. Victor and Alpha struck up a friendship based on their aligned business expertise and formed Induction Performance. Fast forward 5 years, and Induction Performance is about to move into a larger building to better suit their customers.

Victor also organizes FL2K every October in Florida. It is a sister event to TX2K and Victor works closely with Peter Blach (Episode 50) with the goal of bringing shops and fast cars together to drag race and roll race. It is located at Bradenton Motorsports Park on Oct 6-8, 2017.

106: Rory Connell has leveraged his network to become more successful and recently became Chairman of the SEMA YEN Select Committee Aug 14, 2017

Show notes

Rory has spent most of his life working at various automotive businesses. He grew up working on and racing go carts in California. Then went to Wyotech for a formal automotive education in Pennsylvania. He then moved back to California to work for a boat shop, a hot rod shop, and a shop which recorded the Wrecks to Riches tv show. His next job was as a fabricated at West Coast Customs where he got to work on all sorts of cool projects. He transitioned into the parts department there before moving on to Callaway Cars.

This is when he really got involved with SEMA. He had been to the show many times with West Coast Customs, but decided to volunteer for the Select Committee once he got to Callaway. He was featured in SEMA's 35 under 35 award which helped him get his next job at Body Armor 4X4. Rory then moved on to become the VP of Sales at Gibson Exhaust. His latest venture is as a sales director at Advanced Accessory Concepts where he is developing and selling a new product that he helped design.

Rory recently transitioned into the Chairman of the YEN Select Committee. His main goal is to give young people more opportunities to get together, make connections, and improve their situation at work. YEN hosts the Launch Pad Competition this year at SEMA and various networking events across the country

105: Dom Tucci is expanding the family business of building hot rods with his design firm Dom Tucci Designs Aug 07, 2017

Show notes

Dom Tucci has been exposed to hot rods his entire life. Both his dad and grandfather built many customs cars during his youth. But Dom didn't originally envision himself working with cars. He went to Syracuse University for Industrial Design and fell in love with 3D modeling and design work. As he progressed through the program, he was still helping his dad out at Tucci Hot Rods and really did enjoy the work. It was very hands-on and required a lot of visual details that he was learning in school.

After graduating he created Dom Tucci Designs. He did renderings for his dad's Tucci Hot Rods customers, designed various logos, and created branding material for companies. 3D printing has also become a large portion of his business. Using his design, Dom established a relationship with a 3D printer manufacturer and built over a dozen unique parts for their Ford Fiesta featured in the Ford booth at SEMA 2017. Dom is trying to showcase how this technology can be used to push the aftermarket industry to new levels.

104: Ben Horst of Eddy Motorworks epitomizes the term "hot rod" with his Tesla-powered Exocet Jul 17, 2017

Show notes

Ben started tinkering with cars when he got into high school. When he enrolled at Georgia Tech for Mechanical Engineering (with a minor in Chemistry), his interest grafted towards electric cars. He participated in making a solar vehicle and modifying a Camaro to be a hybrid. Then he took it to the next level and made a tube-chassis hybrid car from scratch using a V-Twin engine, a forklift AC motor, a snowmobile CVT transmission, and batteries from a Smart Car.

Ben kept bumping into Kevin Patrick of Exomotive at car shows around Atlanta. They got to talking and decided to team up to produce the Electrocet. It's an electric version of the Exocet using driveline components from a Tesla Model S. To get the company going, Ben applied to an incubator at Georgia Tech and they decided to invest in Eddy Motorworks. They have created a teaser video that you can watch here.

Their business model is to assemble the Electrocet's and sell to customers as well as doing electric car conversions to conventional vehicles. They have been chosen as a semifinalist in the 2017 SEMA Launch Pad Competition. If they make it to the finals, they get to pitch their company and compete with 9 other business ideas for a chance at a free booth at SEMA in 2018 and lots of publicity.

103: Sasha Anis of OnPoint Dyno is positioning himself as a leader in electric car performance Jul 10, 2017

Show notes

Sasha started his automotive career by buying a small shop just to work on his own car. He started to help friends with their cars and then began charging for his service. He worked at it for several years but just couldn't make it profitable. So he closed the shop and moved on. He worked a corporate job and realized very quickly that he just didn't want that life, so he decided to go back to working on cars.

Sasha decided to start tuning cars and use a mobile dyno to travel to the customer and called it OnPoint Dyno. He also does vehicle setup and driver coaching on top of the mobile dyno business. He now has 1 employee and a small shop to store equipment and tune cars. His latest big project was to transforming a Lotus Evora into an electric car. Sasha used the motor from a Tesla Model S, batteries from the Chevy Volt, and a MOTEC for traction control. They recently finished the car and went 11.4 in the ¼ mile on their first time out.

The thinking behind this electric vehicle is preparation for the future. Sasha is betting that manufacturers and consumers are shifting towards electric cars and wants to be a leader in the performance market.

102: Susan Johnson of Moore Automotive takes a deep dive into proper accounting practices Jun 05, 2017

Show notes

Susan is the VP of Finance for Moore Automotive. She has a Bachelor of Science degree in Accounting and started her career at a CPA firm. She worked at that firm for a while and then helped several other businesses "fix" their accounting and ensure that everything was setup correctly. She now has a total of 20 years of experience in Finance and Accounting. In 2010, she met Bill who owned Moore Automotive and they got married a few years later. She officially joined the business in 2015.

Moore Automotive is an interesting business story in that it actually started by a different person and was originally a service shop. Bill bought the business in 2003 and began branching out to more performance installations. They learned to tune EFI, purchased a dyno, and started working on import performance. While they still do a lot of maintenance stuff, the performance mods are the fun part!

They are in the process of doubling their square footage with a new building which they bought. Their current space isn't very efficient and has over 30 years of accumulated stuff cluttering up the space. The new building allows them to optimize the layout and increase the process flow throughout the shop.

Susan has taken running the shop very seriously and focuses on getting the most out of the operation. She excels at using data to predict future revenue and make changes to increase efficiency.

100: Reid Lunde returns as a guest for Episode 100 and tells us about Kaizenspeed and KS Tuned Apr 17, 2017

Show notes

Episode 100 features a very special guest! Reid Lunde sits down on the other side of the table for his own interview. He has spoken with dozens of other influencers in the business, but never had a chance to really share his story. Now, he gets his shot!

Reid's first experience with cars came in the form of RC racing when he was a kid. Not coming from a car family, he pretty much went out on his own to find inspiration. When he got into high school, his love of full size cars started. He made money at a telemarketing agency and saved up for an engine for his Honda. He spent a short while taking business classes while dreaming of speed. He finished his Associates degree and had plans to finish up his Bachelor's degree. But, he just couldn't get excited about school and just wanted to get to work.

In the early 2000's, he started modifying cars in a friend's backyard. Then they stepped it up and started renting a building. He has been growing the business in the Honda market for over a decade. A few years ago, Reid dove into the Chevy platform and that provided a whole new set of challenges because the market is so much different. But he persevered and now offers warrantied performance upgrades through a local Chevy dealership for his Corvette packages. To expand the business like this, Reid separated the business into two unique entities: Kaizenspeed for the domestic side and KS Tuned for the imports. This way, he can separate the content between the Honda and Corvette platforms and focus on each customer base independently.

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