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    Automotive

    DO IT FOR A LIVING

    DO IT FOR A LIVING is a podcast where YOU, the performance racing industry enthusiast and shop owner can hear from the best minds in the performance racing industry talking about business and tech. We discuss new products and services and the best resources used by the big dogs. You can listen on your way to work or in the shop. With new episodes coming out every Monday, you’ll find interesting topics and valuable information you can use to build your performance business. Now take this information and use it to build the next record-breaking car or innovative product.

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    Copyright: © My Shop Assist Inc.

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    Latest Episodes:
    160: Ben Silcock and Andre Simon return to discuss HP Academy Feb 03, 2020
    Show notes

    Its been about 4 years since we last talked to Andre and Ben of HP Academy. Originally, they were focusing on keeping the business small and running it themselves. They soon realized that they needed to hire some extra help. They have grown to 7 people and really helps generate content.

    Andre and Ben now release interviews each week and have greatly expanded their online education program. The online courses include tuning, engine machining, race car wiring, and vehicle setup. They are currently working with Engineered to Slide to even create a set of fabrication courses so be on the lookout for even more great content!

    If you're interested, they are always looking for talented individuals to join their team. So, feel free to reach out to them if you think you are qualified.


    159: Bryan Thompson of Powerhouse Racing Jan 27, 2020
    Show notes

    Bryan Thompson started out in Utah and bought himself a Toyota MR2. He quickly started modifying it to go faster. He ended up going to college to get a Computer Science degree but was cut short because of his love for cars. He then followed a friend to Dallas to begin working at Dinosaur Performance (which later purchased Powerhouse Racing). Soon enough, he was giving the reigns to run Powerhouse Racing. Even though he preferred working on cars, he soon realized he could develop parts that he really needed to make. After a few years, Bryan was given the opportunity to buy Powerhouse Racing and jumped on it!

    He has spent the past few years focusing on manufacturing products and expanding their offerings. He is putting systems in place to better handle the demand for their parts and try to get them out quicker while continuing to improve the products.


    158: AJ Hartman returns for an update on AJ Hartman Aero Jan 20, 2020
    Show notes

    Back in 2017, AJ was humming along and making composite parts for race cars and street enthusiasts. He was approached by a customer who was wanting to help AJ scale the business, so he sold off 49% of the business. They changed the name to RHR Composites, hired 2 people, contracted some aerodynamic parts to be designed, and moved to a larger facility. Along the way, their vision for the future didn't align so AJ had to buy out his partner to take back 100% of the company. Even though it was a huge struggle, AJ looks at the events as a learning experience and tries to keep a positive outlook on the situation. He shrunk the company back to just himself, changed the name back to AJ Hartman Aero, and the business is humming along nicely.

    He has focused on reducing waste and improving efficiency within his shop. Even though he has moved out of the 6,000 sqft shop and back into the 2-car garage behind his house, he has been able to get more product out and make more money. This goes to show how important it is to focus on efficiency versus trying to make more money. AJ set his mind on improving the business and getting the most use out of his time. This has translated to higher profits with fewer resources.


    157: Matt Beenen returns with BuiltRight Industries Jan 14, 2020
    Show notes

    Since he was a kid, Matt always wanted to be an entrepreneur. Using inspiration from his childhood, he decided to start a side gig to follow his dreams. His initial idea consisted of 50 latches that allow you to drop the Ford F-150 back seat down to access some secret storage. To his surprise, a Facebook post in a small F-150 group resulted in him selling out rather quickly. So, he began his journey to go at the business full-time.

    His second product development was a bedside rack system for the F-150's. This side hustle first took over a bedroom, then grew into the garage, and grew again into a storage unit that was run off a generator and a string of lights.

    His biggest struggle has been dealing with knockoffs that originate from his success on Amazon. He even wrote a blog article warning other small business owners about the pitfalls and helping people learn from his experience.

    Fast forward to today and BuiltRight Industries is housed in a 5000 sqft warehouse and has 2 full time employees and a couple part timers. He has worked hard to expand the business to other vehicles and continues to develop new products. And he has even begun selling his products through Turn14.


    156: Alejandro and Pablo Moreno of Tandem Automotive Jan 06, 2020
    Show notes

    Alejandro and Pablo Moreno didn't start a shop together but found they could grow a business by working as a team. Alejandro got his engineering degree, worked at Bell Helicopter for a while, and went back to school to get his MBA. In the meantime, Pablo was an auto mechanic, went to flight school, and then decided to start Tandem Automotive with a friend to work on drift cars (hence the name).

    When Alejandro finished grad school, he was looking for some sort of entrepreneurial venture and wanted to help Pablo. He crunched some numbers and made some changes at Tandem Automotive. His quickly discovered that something needed to change at the business if they wanted it to succeed. They looked at their current customer based and decided it was best to specialize in modifying and maintaining Toyota SUV's and trucks.

    Alejandro used his CAD skills and designed a custom wheel for their common application. While he thought it would be a great way to generate some extra profit, it turned out to be a real headache. Dealing with overseas manufacturing turned out to be extremely difficult and costly. But they overcame the hurdles and have had several hundred wheels produced.

    Tandem Automotive has also undergone several ups and downs with employees. They have tried to balance the number of techs with the workload but have struggled to hire hard workers and keep them busy with work. They have put systems in place to track the time and verify that they are charging appropriately and making money.


    155: Theresa Contreras and Sara Morosan of LGE-CTS Motorsports Oct 14, 2019
    Show notes

    The business was originally started by their parents who did maintenance and custom work in California. Theresa studied graphic design and worked as a machinist. She went back to work in the family auto body shop and worked in the front end. She taught herself how to pinstripe and paint and continues to do so to this day! Sara was also interested in working at some sort of automotive business and studied business and automotive classes. Strangely enough, she worked at a competitor's auto body shop for a few months before realizing she wanted to start a business that sold aftermarket parts. She started the business from the family body shop before building a dedicated space in 1999.

    These businesses operated separately until 2011 when they merged the two businesses. LGE-CTS Motorsports is a combination of the two original names. LGE stands for Louie & Gerry Enterprises and CTS stands for Custom Truck Shop. They now do a bunch of SEMA builds for Ford and Kia as well as custom builds for retail customers. During the slower season, they focus efforts on the repair side of the business. And they are currently working on expanding the online store to help generate revenue throughout the year.

    They now work out of a 12,000 sqft building that they rent from their parents and employ 13 people. They are both very active with SEMA and other organizations to get people (and specifically, girls) active in the automotive industry and interested in making a career out of it. You can also find them at offroad and enthusiast events throughout the year. They keep themselves very busy and wouldn't have it any other way!


    154: Vadim Belogorodsky from CANtrolls Sep 03, 2019
    Show notes

    On this episode we get a chance to talk with Vadim Belogorodsky from CANtrolls. CANtrolls is a company focused on using CAN interface hardware to make engine swaps easier… but it goes way beyond that! Vadim taught himself to program at age 13 and has since worked on medical devices, oil rigs (doing CAN-based Networking) and most recently with Zero Avia an electric aviation startup. Vadim is a standout in the automotive aftermarket for his ability to get things done. I know him personally to be an ambitious self-starter so I thought we could all learn what makes him tick, and maybe he'll teach us some things along the way.


    153: Reid Lunde returns to discuss his interconnectable relay entered in the SEMA Launch Pad Competition Aug 05, 2019
    Show notes

    Reid has been very busy lately managing several businesses. He still has KSTuned which is the Honda racing side and then has Kaizen Speed for the domestic cars. But his new venture is a weatherproof. solid-state relay that can handle heavy current and is interconnectable. This makes it very easy to daisy chain additional relays without having to run more power wires. He also made it so that you can attach a CAN control module as an option. This gives the customer the ability to keep it very simple or more complex with the CAN module.

    Reid has entered the relay into the 2019 SEMA Launch Pad Competition presented by the Young Executive Network. Reid needs your votes to move onto the finals. So, follow this link and go vote!

    Voting link – http://bit.ly/VoteLunde


    152: Johnny Cichowski of Nine Lives Racing Jul 22, 2019
    Show notes

    Johnny joined the military after high school, served his time, and then used the GI Bill to go to college. He really didn't know what he wanted to do with his life and began messing with cars and going autocrossing. He worked a short stent helping at a friend's shop and then got a job at PFC Brakes doing sales and technical support. This job took him all over the world supporting various racing platforms.

    His next job was at OG Racing selling safety gear and brakes. He was also making custom seat inserts for race teams. He began working with Elan (makers of the NP01) making seats and started looking at the extrusion they had for their wing. Eventually, they gave him one and he did some testing against a typical carbon wing. Turns out, the Elan profile added several MPH down the back straight and in turns at Road Atlanta. Right then, he knew he had something that works. He made a kit for the BMW M3's and started making wings for all different vehicles.

    Now he has 7 people and they help all sorts of teams with the aero needs. On top of creating wing kits, Nine Lives Racing can also do CFD analysis and provide information and parts to complete the aero package.


    151: Jonny Mill of WheelWell.com Mar 11, 2019
    Show notes

    Jonny Mill grew up in a small town in California and moved to LA as soon as he graduated high school. He worked at a talent recruiter and had various jobs in the entertainment industry with advertising and marketing. He always enjoyed cars, but things really took off when he developed The E-Stopp (an electronic parking brake). It was intended for handicap vans but soon found an amazing niche in the automotive restoration market. He was approached by Bryan Harrison of SEMA to compete in the first SEMA Launch Pad competition and took first place. After that, he started an innovation company and then began doing marketing/advertising for various TV shows and networks.

    He recently took a position at WheelWell.com where users can showcase their car builds. It has grown to an online hangout for car enthusiasts to share reviews, link to all the products used in their build, and even facilitate selling their vehicle. WheelWell's latest push is their marketplace which allows users to purchase the parts they see on the user's build. They have even introduced a "mod score" which rewards users for generating their own content and provides discounts in the marketplace.

    To check out all the builds, or even add your own ride, check out WheelWell.com


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