DO IT FOR A LIVING

Latest Episodes:

050: Peter Blach turned his passion for Supras into the TX2K event we know and love today! Mar 14, 2016

Show notes

Peter started TX2K back in 2000 after he went to a Supra event in Las Vegas. From the humble beginning of 40 Supras banding together to go to the drag strip, the TX2K franchise has transformed into the premier Supra, GTR, Roll Racing, and Drag Racing event in the country!

TX2K16 is improving this year by showing the roll racing speeds up on the large display boards at the end of the track. This betters the experience for the attendees by allowing them to easily see the winner and how fast they were going.

049: Chris Raymond of Garage40 debunks marketing myths and provides insight into brand management Mar 07, 2016

Show notes

Back in early 2000, Chris Raymond was building websites and forums for other people. He saw a void in the market for a DSM forum and set out to make one himself. This is what spawned DSMTuners.com

He also runs Garage 40 which focusses on automotive businesses to help them with social media, email marketing, web design, and reputation management. Brand management is tough because you have to be in every place when your shop or product is talked about by your audience.

In this interview, Chris explains the ever-changing atmosphere of online marketing and what you need to be doing to succeed.

048: Tim Bailey of Cobb Tuning explains how they control and protect their dealer network Feb 29, 2016

Show notes

Tim Bailey was one of the early Subaru tuners when the WRX hit the states. Eventually, he started Surgeline Performance which was later purchased by Trey Cobb. While Tim still works on the actual tuning, most of his time is spent controlling the dealer and tuner network for Cobb. Now he travels all over the country to set up new dealers and help out existing ones. In this interview, he goes into detail about how they manage that network and why it is so important to regulate the prices of their products.

047: Chase Lautenbach & Justin Keith tell us how they made Street Car Takeover a success Feb 22, 2016

Show notes

Chase Lautenbach & Justin Keith created Street Car Takeover just a few years ago because they saw a void in the racing market for more “streetable” cars to compete in drag racing and roll racing. Their series has expanded to 10 events in 2016 and they are looking to keep growing. While the main event is the drag racing, Street Car Takeover also incorporates a shop open house, car show, and other meetup prior to the actual racing. They want to offer more experience for the fans and encourage people to participate.

046: Peter Tarach & Dave Pratte from Speed Academy discuss how they transitioned from print media to producing online content Feb 15, 2016

Show notes

When the Modified Magazine decided to stop printing the physical magazine, both Peter and Dave found themselves without a job. So they looked for alternative means to produce content and decided on YouTube. In their channel, Speed Academy, they “focus on bringing performance oriented content to car enthusiast.” They have found that a website and YouTube channel are the perfect combination to generate content, get participation from fans, and provide the means to collect advertising money to keep going. Listen in as they provide advice for shops looking to reach a greater audience.

045: Rhys Millen explains that hard work and focus are the keys to success Feb 08, 2016

Show notes

Rhys is a professional driver. But did you know that he is also a shop owner? He has taken his love for racing and turned it into a successful company. Rhys Millen Racing produces parts, builds movie cars, and champions race teams. His repertoire includes Global RallyCross, Pikes Peak, Formula Drift, Fast & Furious cars, Penzoil commercials, and RedBull sponsorships. The dedication to the sport and the constant drive to get new contracts puts Rhys in the upper echelon of specialty shops. Tune in as he talks about the challenges of meeting deadlines and the time required to maintain his place in the industry.

044: Lucas English says the reality of getting your car sponsored is not cheap Feb 01, 2016

Show notes

Lucas English of English Racing currently has built the fastest Evo X in the world. They have also been a key player in pushing the GTR to the limits at the drag strip. He has grown from humble beginnings in the DSM scene to a world-renowned shop for fast imports. English Racing is located next to Lucas’ house in a rural area outside of Vancouver, WA (just north of Portland, OR). He has struggled with land usage permits, neighbor complaints, and unrealistic expectations from customers. But his story shows that hard work and determination can make you successful.

043: Mark Jager explains the level of effort needed off the track to be a sponsored racer on the track Jan 25, 2016

Show notes

Mark Jager doesn’t own a shop and he isn’t a professional driver. He is an enthusiast who loves to go fast and continues to push his car to the limits! Mark’s efforts off the track have raised the bar for how a driver/team can help their sponsors by actively providing updates, attending events, and using social media to generate exposure. Mark addresses some of the shortcoming that are prevalent in the racing industry when it comes to sponsorship and hopes his story can help change it.

042: Jimi Day from FM3 Marketing discusses how to get the most out of attending events Jan 18, 2016

Show notes

Jimi Day from FM3 Marketing discusses how he went from being an investment banker, to a shop owner, and finally to a marketing company that hosts and promotes motorsports events. His company is most well known for their involvement in the Hot Rod Power Tour, Holley LS Fest, the Optima Search for the Ultimate Street Car series, and their newest event called Road Trip. He took his expertise at writing proposals and took that knowledge to get sponsorships for builds. He emphasizes that you need to be humble and try to continually improve how you do business.

041: Todd Earsley from My Shop Assist discusses the importance of working ON your business, not IN your business Jan 11, 2016

Show notes

In Kevin Dubois’ first interview as an additional host, he talks with his partner, Todd Earsley, about how they are going to keep Do It For A Living going! They will be helping Reid to do more interviews and provide more episodes for the listeners.

Todd took his experience in business school and partnered with Kevin Dubois to help make shops more profitable. In today’s immediate satisfaction, internet market, it has become more and more important for shops to ensure their service side is operating at its fullest potential.

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