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    Music

    DIY Musician Podcast

    Making music has never been easier, but building a music career today is altogether different. Finding the right audience for your music takes an entrepreneurial mindset, a lot of hard work, and a willingness to experiment. The DIY Musician Podcast features interviews with artists of all styles and backgrounds who’ve found a unique but authentic pathway to success, as well as in-depth discussions with music publicists, promoters, lawyers, publishers, talent buyers, and more. This podcast is geared towards independent musicians who want to build a sustainable music career without giving up (too much) financial or creative control. The hosts work with hundreds of thousands of artists at CD Baby, and are actively releasing and promoting their own music too; they’re part of the same community they’re helping to educate and encourage with each new episode.

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    Latest Episodes:
    #280: Jackie Venson - Adapting for success Oct 20, 2021
    Show notes

    In this episode, which was recorded at the 2021 virtual DIY Musician Conference, Jackie Venson details how she adapted for continued success during the uncertain times brought on by the pandemic. Not only has she maintained her career trajectory, but it has thrived in new ways she didn't expect.


    #279: Productivity hacks for musicians Sep 10, 2021
    Show notes

    As a DIY artist, you need to manage every aspect of your music creation and marketing. At the same time, your audience's attention span is shortening, so you feel the pressure to be MORE productive than ever. It can be a grind. So how do get things done, on time, every time, without burning out? In this episode, Kevin and Chris talk 10 productivity hacks for independent musicians. Plus, they answer listener calls and questions. Distribute, monetize, and promote your music at cdbaby.com


    #278: 10 music videos you should be making right now Aug 17, 2021
    Show notes

    As a musician today, your VIDEO presence is likely what has the most impact on your ability to reach new listeners and engage your fans. So you need a steady flow of good video content. In this episode, Kevin and Chris talk through some video ideas that will help you stay inspired, get videos published on a realistic timeline, and (most importantly) help you build your following. Distribute, monetize, and promote your music at cdbaby.com


    #277: Tips for getting back on the stage in 2021 Jul 18, 2021
    Show notes

    Are you ready, like REALLY ready, for the return of live gigs? In this episode, Kevin and Chris talk about what artists should (and shouldn't) be doing to make the most of the return to concerts and touring. Plus listener calls and emails. Distribute, monetize, and promote your music at cdbaby.com


    #276: How I grew my Spotify monthly listeners over 2,000%! Jun 21, 2021
    Show notes

    Growth on Spotify. We all want it. And there are a hundred online courses teaching you how to run PAID traffic to boost your streams. But Siren & the Sea grew their monthly listeners on Spotify by more than 2000% WITHOUT running ads — using only email and organic posts on Instagram. In this episode, Kevin and Chris talk to Cristina Cano of Siren & the Sea about her creative social content, her playlist pitching, and more. Distribute, monetize, and promote your music at cdbaby.com


    #275: How you know when you're ready? Jun 01, 2021
    Show notes

    DIY musicians don't actually want to do it all themselves. Nor should they! BUT... there's a right time and wrong time to grow your team, take a big risk, or attempt the next big thing. In this episode, Kevin and Chris talk through some criteria for knowing when you're ready for the next step in your career. Distribute, monetize, and promote your music at cdbaby.com


    #274: Create the perfect release plan May 10, 2021
    Show notes

    We have big dreams whenever we releases new music — more fans, more money, more recognition. But there's a difference between a goal and a wish. In this episode, Kevin and Chris provide a detailed framework for your next release that will help you get actual results. Plus listeners calls and emails. Distribute, monetize, and promote your music at cdbaby.com


    #273: 6 Music Trends that are wasting your time Apr 07, 2021
    Show notes

    As musicians, our most valuable resource is time. Yet we often spend that time on things that don't matter. Or that won't help us achieve our actual goals of growing and engaging with our fanbase. In this episode, Chris and Kevin discuss six common or trendy things that musicians waste their time on. Plus, answers to listener calls and emails. Distribute, monetize, and promote your music at cdbaby.com


    #272: The state of music streaming Mar 11, 2021
    Show notes

    The State of Streaming: CD Baby artist's revenue increased 26% in 2020 over the previous year. What music platforms drove the most revenue? What does today's fractured listening environment mean for your music promotion? In this episode, Kevin and Chris discuss the data and the story the numbers tell.

    Distribute, monetize, and promote your music at cdbaby.com

    #271: Musicians guide to YouTube Feb 19, 2021
    Show notes

    Can musicians succeed on YouTube if they're not "YouTubers?" Yes, though there are many lessons musicians should learn from creators who use YouTube as it's intended — managing a video channel with consistent programming. In this episode, Kevin and Chris discuss those best-practices, YouTube promotion tips, and how audio content is monetized on the biggest music platform in the world.


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