Design Business Freedom

110: 15 Triggers to Sell MORE Design Oct 28, 2024

Does the word "sell" make you cringe? If so, you're not alone. Many designers feel uncomfortable with the idea of selling, but what if you could reframe it as inviting or educating your clients into working with you? In this episode, I break down 15 powerful psychological triggers that can help you sell more design services with ease and confidence. These triggers are all about building trust, creating involvement, and showcasing your expertise, so you can stop feeling awkward about sales and start seeing results.

In this episode, I walk you through each of these 15 triggers, explaining how to apply them to your design business. From involving clients in your process to using social proof, urgency, and storytelling, you'll learn how to tap into what makes clients say "yes" and move forward with their projects. And don’t worry! Selling doesn't have to feel pushy or salesy. By applying these proven techniques, you'll be able to guide clients to the best solutions and create win-win situations.

IN THIS EPISODE, YOU WILL HEAR:

(01:14) How to reframe "selling" as inviting and educating (05:40) Getting clients invested with involvement and honesty to build trust (10:39) Why honesty and transparency build trust and lead to more sales (13:34) Using social proof and authority to position yourself as the go-to expert (15:18) Justifying client investments with logical reasons and exclusive offers (21:02) How authority positions you as the go-to expert (23:51) Instilling confidence with conviction and highlighting the uniqueness of your services (34:03) Sparking client interest with curiosity and offering hope for a positive outcome (36:15) Creating urgency and addressing fear to motivate quicker decisions

MENTIONED IN THIS EPISODE:

Triggers by Joe Sugarman

Joe Polish website

The Genius Network website

Sally Hogshead website

When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

109: The 70% Solution for Your Designer Perfectionism Oct 21, 2024

Is perfectionism holding you back in your design business? Many designers struggle with getting things just right, but the truth is, perfectionism can lead to procrastination, missed opportunities, and increased stress. The pursuit of perfection often becomes the enemy of progress. What if you could get more done and experience more success by aiming for 70% instead of 100% or 110%?

In this episode, I introduce the 70% solution, a mindset shift that helps you let go of perfectionism and start making progress. You'll learn how to balance striving for excellence with getting things done, why perfectionism leads to mental chaos and overwhelm, and how applying the 70% rule can help you deliver exceptional work without the constant need for perfection. Plus, I share how iconic business leaders like Jeff Bezos use this strategy to make better decisions faster.

IN THIS EPISODE, YOU WILL HEAR:

- (03:18) The high cost of perfectionism in your design business - (08:48) The power of getting things done instead of seeking perfection - (13:49) Using deadlines and the "pause clause" to manage indecisive clients - (21:21) Why aiming for completion is more effective than perfection - (28:25) How practice and producing more work leads to better results - (30:06) The application of the 70% rule - (41:03) Five key benefits of applying the 70% rule in your business

MENTIONED IN THIS EPISODE:

The Artist’s Way by Julia Cameron

The Gifts of Imperfection by Brené Brown

When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

108: 10 Big Little Things Killing Your Design Business Oct 14, 2024

Is your design business struggling to attract clients or losing potential leads, and you can’t figure out why? It might be the small details you’ve overlooked that are making a big impact. From missing contact information to no portfolio, these seemingly minor issues could be turning away ideal clients and holding back your success. The good news is, these are simple fixes that can make a world of difference.

In this episode, I uncover 10 "big little things" that are killing your design business and share actionable steps you can take to fix them. You’ll learn about everything from the importance of having your phone number and email on your website to why you need a Google listing and social media presence. Whether you're missing a portfolio or not using your face as a personal brand, each of these small tweaks can have a significant impact on your business's success. By addressing these issues, you can create a more professional online presence and make it easier for clients to find and hire you.

IN THIS EPISODE, YOU WILL HEAR:

- (01:48) Missing phone number costs you clients - (04:59) Location info is essential for your site and social media - (06:53) Not listing an email address is a big mistake - (10:50) Lacking your name or identity hurts your brand - (13:52) Claiming your Google My Business listing is crucial - (16:06) Social media is a valuable search engine for designers - (19:28) Inactive social media and blog content damages your credibility - (23:45) Using your face over a logo strengthens your brand - (28:13) A missing footer on your site is a critical error - (29:33) No portfolio on your website is a deal-breaker

MENTIONED:

Learn more about Google My Business (GMB)

When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

107: What Are You Tolerating? Oct 07, 2024

Are you holding yourself back by tolerating poor performance, operational inefficiencies, or unfit clients? The reality is, what you tolerate in your life and business impacts your success and peace of mind. Tolerations not only drain your energy but also cost you in time, money, and health. If you've been putting up with less-than-ideal situations, this episode is your wake-up call to take action.

In this episode, I explore the ways tolerations are showing up in your design business and personal life. From underperforming team members to inefficient systems, I guide you in identifying the areas where you're settling for less than you deserve. You’ll learn how to create awareness around these tolerations, whether they’re costing you time, money, or your sanity, and how to either reframe them, release them, or replace them. It’s time to stop tolerating and start thriving.

IN THIS EPISODE, YOU WILL HEAR:

- (03:10) Identifying poor performance from team members and contractors - (04:57) The cost of tolerating operational inefficiencies - (07:02) Why long hours and lack of work-life balance are choices - (09:27) The impact of tolerating unfit clients - (10:56) Are you tolerating weak marketing and inconsistent cash flow? - (17:24) How tolerating poor health habits can affect your business - (25:44) Why you don’t have to tolerate poor performance from suppliers - (40:44) Steps to release, replace, or reframe what you’re tolerating

When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

106: Your Perfect Design Agreement Sep 30, 2024

Have you ever experienced a client misunderstanding, scope creep, or project delays that left you frustrated and underpaid? What if you had an ironclad design agreement that safeguarded your business and profits, while giving your clients clarity and confidence? Many designers are operating with incomplete contracts, and it’s costing them time, money, and peace of mind. A comprehensive design agreement can protect you from these common pitfalls and set the stage for a smooth, successful project.

In this episode, I walk you through creating the perfect design agreement, clause by clause. You’ll learn which clauses are essential for protecting your practice, your profits, and your peace of mind. I’ll explain how to include clauses that set clear expectations around project timelines, scope of work, and fees. I also share why every agreement needs an expiration date, how to avoid scope creep, and the importance of a cancellation policy. This episode is packed with insights to help you confidently manage your design projects with professionalism and ease.

IN THIS EPISODE, YOU WILL HEAR:

- (02:15) How your agreement protects your profits and peace of mind - (06:49) The need for an expiration date in your agreement - (07:51) Avoiding “chase mode” with follow-up and expiration clauses - (08:30) Clause-by-clause breakdown of the perfect design agreement - (11:17) Setting timelines and managing project delays - (12:47) The importance of milestones - (15:00) How to outline service fees and avoid surprises - (19:58) Detailing the late payment penalties - (22:31) What is procurement management - (38:56) Protecting your design intellectual property

MENTIONED:

The Right Design Agreement

When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

105: Your Perfect Design Agreement Sep 23, 2024

Are you dealing with client misunderstandings, scope creep, or unpaid work? What if a simple design agreement could protect your profits while setting clear client expectations? Many designers are working with incomplete agreements, leaving them vulnerable to disputes and unpaid fees. The right agreement can transform your business, ensuring you get paid for your time, avoid confusion, and build client trust.

In this episode, I explain why every designer needs a strong design agreement and how it can safeguard your profits, streamline communication, and prevent scope creep. I share real-world examples of how my clients have used these agreements to protect their bottom line and improve client relationships. This is Part 1 of a two-part series. In Part 2, I’ll walk you through each clause your agreement needs, highlighting which ones are essential and which are optional.

IN THIS EPISODE, YOU WILL HEAR:

- (01:49) Why every designer needs a strong design agreement - (04:36) Making your agreement more inviting with tools - (07:05) How a flexible, customizable agreement speeds up client acceptance - (09:52) Being protected is everything - (13:34) Your agreement gets you paid for the work you do - (16:51) Setting communication boundaries in your agreement - (20:43) How your agreement preserves your peace of mind - (27:06) Safeguard your practice - (34:43) The importance of walking the clients through the agreement - (36:40) Make your agreement a marketing tool

MENTIONED:

The Right Design Agreement

Canva

Proposify

Dubsado

When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

104: Your Interior Design Feasibility Package Sep 16, 2024

Are you tired of doing unpaid work for clients? Do you create preliminary plans, gather estimates, and offer advice, all without compensation? What if you could get paid for that upfront work? Most designers don’t realize they can (and should) charge for the early stages of a project. A Feasibility Package ensures you’re paid while helping clients understand their project’s scope and costs. Imagine no longer giving away your expertise for free and instead getting paid for the valuable work you're already doing.

In this episode, I explain how you can implement a Feasibility Package in your design business to get paid for your time and expertise. I dive into the structure of the package, what it should include, and how to price it effectively. You’ll also learn how this package can help you manage client expectations, build trust, and give you an early opportunity to assess whether a client is the right fit for you.

IN THIS EPISODE, YOU WILL HEAR:

- (02:00) – What is a feasibility package and when to use it?

- (03:17) – Pricing guidelines for feasibility packages

- (04:14) – What’s included in the package

- (06:06) – Importance of trades days and package fees

- (08:39) – Repurposing past work for efficiency

- (10:07) – Advising clients on contingency costs

- (15:27) – How to introduce the feasibility package to clients

- (19:38) – Using the feasibility package to qualify clients

When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

103: Profitable Interior Design Discovery Sep 09, 2024

Your website inquiry form is your first opportunity to learn about potential clients and set the tone for your relationship. Asking the right questions is essential to ensure a successful project. From project details to budget expectations, your questions can make or break the start of a collaboration. It's also important to be selective with clients, as your time and expertise are valuable.

In this episode, I explain how to improve your inquiry form to gather key information, conduct structured Zoom consultations to build trust and qualify leads, and charge for home reviews or assessments to demonstrate your expertise. I also discuss how to recognize red flags early and choose clients who align with your values and goals. Each step in the discovery process, from initial contact to assessments, helps you secure clients who are a good fit, ensuring your business is both profitable and enjoyable to manage.

IN THIS EPISODE, YOU WILL HEAR:

- (01:32) The proper way to do design discovery

- (02:08) Optimizing your website inquiry form

- (03:43) Building trust with a structured Zoom consultation

- (04:45) How to price your home reviews and assessments

- (07:01) How to handle pushback from your prospects

- (08:57) How to approach offering the letter of agreement

- (10:13) The importance of having money conversations

- (12:10) A walkthrough of all the questions in your website inquiry

When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

102: 7 Myths of Client Money Talks Sep 02, 2024

Talking about money with clients can be one of the most uncomfortable parts of running a design business. A lot of designers shy away from these conversations or avoid them altogether, but here’s the thing…most of the fear is based on common myths. What if, instead of fearing the “money talk,” you embraced it as an opportunity to build trust and value with your clients? Shifting your perspective could be the game-changer your business needs.

In this episode, I break down seven myths about client money talks that hold designers back and show you how to turn them into strengths. We’re covering everything from value-based pricing versus hourly fees to setting clear expectations. We’ll also cover why selling your services is actually a form of education and service. Plus, we will dive into how to tap into clients’ emotions and create a design process that feels like a memorable, meaningful journey.

VALUE-BASED PRICING OVER HOURLY FEES

Hourly fees are not the best way to run a design business. You might think charging for your time makes sense, but here’s the reality - if you’re a fast designer (and many are), you’re actually getting paid less for being efficient. That doesn’t seem fair, right? Here comes value-based pricing to save the day! Instead of billing for hours worked, you’re charging based on end result. Clients pay for the outcome, not the time it took to get there. It’s a win-win because they understand the value of your expertise, and you get paid for the result you deliver, not how long it took. The bottom line? You get paid what you’re worth.

SETTING CLEAR CLIENT EXPECTATIONS

Setting expectations with clients is a make-or-break move. Miscommunication is one of the biggest reasons clients feel unhappy or confused. So, it’s up to you to set things straight from the start. Talk about money early - before the contract is signed. Share your design process, walk them through potential challenges, and most importantly, be upfront about what they’re investing in. This way, your clients won’t be blindsided by costs or project timelines. Trust me, clients will appreciate your honesty, and you will save yourself a lot of headaches down the road.

SELLING AS EDUCATION AND SERVICE

Selling doesn’t have to feel slimy or uncomfortable. It’s not about pushing services or trying to make a quick buck. Instead, think of it as an opportunity to educate your clients on the value you bring to the table. When you’re selling your services, you’re actually helping clients get what they truly want…a beautifully designed space that improves their life. It’s about guiding them toward the best solutions for their needs. So, don’t be afraid of the word “sell.” You’re offering them something they need, and that’s service in itself.

TAPPING INTO CLEINT’S EMOTIONS

Clients will tell you what they need from a practical, logical frame of mind. It’s your job to listen to what they’re saying as well as what they’re not saying. When you can deliver on that emotional level, clients will not only love the design, but they’ll also be willing to invest more because you’ve given them something they didn’t even know they needed.

DESIGN AS A MEMORABLE JOURNEY

Design isn’t just about the finished product. It’s also about the journey to getting there! From the moment a client hires you to the big reveal, it’s all about creating a memorable experience. Sure, there will be bumps along the way, but how you navigate these with your client is key. By making the design process feel exciting and special, you’re giving your clients memories they will cherish long after the project is done. When you focus on the experience, clients will be thrilled with not just the outcome, but the entire ride.

Remember, that the myths you have bought into are not facts. They are merely beliefs. It’s time to release these beliefs and replace them with the truth!

IN THIS EPISODE, YOU WILL HEAR:

(3:16) What it looks like to be the expert/voice of reason
(6:12) Why you need to release your own limited beliefs about money
(13:26) The cost of the project isn’t the only thing your client cares about
(24:00) Changing the narrative and speaking to yourself with confidence
(29:07) Why you deserve to be paid in advance
(38:09) Selling can be easy, fun, and empowering
(41:44) The power of emotions when making purchases

Links: VIP DESIGNER TOUR at High Point

When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

101: Is Pay to Play Design PR Worth It? Aug 26, 2024

In the world of interior design, landing a feature in a major design publication can feel like hitting the jackpot. It’s a way to get your work noticed, build credibility, and open doors to new opportunities. But is paying for PR always worth the cost? Pay-to-play PR, where you invest in space to get featured is not cheap. It can range anywhere from a few hundred dollars to thousands. The big question is: does the payoff justify the price? I’m here to tell you that it can, but only if you have a solid strategy in place. Getting featured is just the beginning. The real magic happens when you know how to maximize your return on that investment.

In this episode, I dive into the topic of pay-to-play PR and, more importantly, how to make sure you’re getting the most bang for your buck. I talk about why having a distribution plan is key to making your investment worth it, and how client engagement and feedback should play a huge role in your decision-making. It’s not just about landing the feature - you need to know how to leverage it for your business. Whether you’re on the fence about paying for PR or have already jumped in, this episode is packed with insights to help you make it work for you.

CLIENT ENGAGEMENT AND FEEDBACK: YOUR UNOFFICIAL BOARD OF DIRECTORS

Client engagement and feedback are absolutely essential when deciding if pay-to-play PR is the right move for you. I always recommend gathering feedback from your clients or trusted industry peers - think of them as your unofficial board of directors. Ask them if they read or care about the publication you’re considering. If the answer is no, that’s a huge red flag! It’s easy to get caught up in the excitement of being featured, but if your audience isn’t seeing or engaging with that platform, it’s not going to do much for your business. Getting honest feedback upfront ensures you’re making a smart, informed decision instead of just throwing money at something that sounds impressive.

STRATEGIC EMAIL MARKETING

Once you’ve decided to move forward, it’s time to get strategic about spreading the word, and email marketing is one of the best ways to do it. But here’s the thing: it’s all about the subject line. I can’t stress enough how important it is to spend time crafting a killer subject line because if that doesn’t grab people’s attention, the rest of the email won’t even matter. I like to play around with using questions or numbers to pique curiosity. And don’t be afraid to send follow-ups to people who didn’t open your first email! Trust me, email marketing is a game-changer when done right.

THE POWER OF PERSONALIZATION AND PRESENTATION

Another thing I’m a huge fan of? Personalization and presentation. It’s tempting to take the easy route with things like printed labels or mass emails, but adding a personal touch goes a long way. For example, if you’re sending a physical copy of your feature, don’t just toss it in a generic envelope and call it a day. Get creative with it. Use a colored or metallic envelope and handwrite the address. People don’t get much snail mail these days, so when something special shows up in their mailbox, it will get noticed. Presentation isn't just about looking good - it’s about making your feature memorable and worth opening.

So, here’s the bottom line: pay-to-play PR can absolutely be worth it, but it’s all about how you approach it. With the right distribution plan, tapping into client feedback, using smart email marketing, and going the extra mile with the presentation, you can make sure your investment doesn’t go to waste. And hey, if you’ve tried pay-to-play PR before and it didn’t quite deliver, don’t beat yourself up - now you know how to make it work for you.

IN THIS EPISODE, YOU WILL HEAR:

(2:20) A time when I invested in PR and didn’t see any ROI
(3:45) Getting specific marketing feedback from your “Board of Directors”
(8:40) The only reasons to do pay-to-play
(10:50) What your distribution plan should look like
(11:30) Having a 90-day social media plan in place
(14:40) Spending more time crafting a subject line versus the message
(17:10) The power of calling people by their names
(20:20) The right way to mail physical copies of the feature

Mentioned: VIP DESIGNER TOUR at High Point

When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

100: You Are Only as Good as Your Sources Aug 19, 2024

In interior design, your creativity is only as powerful as the resources you have at your fingertips. It’s not just about having a great eye for color or space. It’s about knowing where to find the perfect pieces that bring your vision to life. Without the right sources, even the most talented designers can struggle to create something truly special.

This episode is all about sourcing. We’re talking about the importance of building a solid list of go-to vendors, why attending High Point Market is a game-changer, the value of relationships with reps and workrooms, the magic of adding “pop” pieces to your designs, and how you can keep growing through networking and exploration. These are the keys to not just surviving in the design world, but thriving and standing out from the crowd.

IMPORTANCE OF BUILDING A ROBUST SOURCING LIST

Let’s start with the basics - your sourcing list. Think of it as your toolkit. Without it, you’re not going to get very far. Melissa Galt emphasizes that having a strong, well-rounded list of vendors and manufacturers is essential. This list should cover all the categories you need, from flooring to artwork, so that you’re always ready to pull out the perfect piece for any project. But here’s the thing…your list should never be static! As you grow your business, your list should grow with you. Keep adding new sources so you’re not just recycling the same options. This keeps your designs fresh, innovative, and aligned with what your clients want.

ATTENDING HIGH POINT MARKET FOR EXCEPTIONAL SOURCING

If you’re serious about sourcing, High Point Market needs to be on your calendar. This is the ultimate destination for home furnishings, and if you haven’t been yet, you’re missing out. I am a huge advocate for making the trip at least once a year. There are over 2,000 manufacturers under one roof! But it’s not just about the quantity of options. High Point is where you find those hidden gems that can take your designs to the next level. Whether you’re new to the market or a regular, there’s always something new to discover. Plus, if you join our VIP Design Tour, you will get an insider’s look at the vendors that really make a difference. We will skip the big names and go straight to the unique, must-have resources.

THE ROLE OF REPS AND WORKROOMS IN ENHANCING DESIGN PROJECTS

Now, let’s talk about relationships. In design, who you know can be just as important as what you know. This is especially true when it comes to your reps and workrooms. These industry insiders can be your secret weapon, offering you access to exclusive products and saving you time and money. I share how relationships I’ve built wth reps have been game-changing, especially in high-stakes projects like showhouses. Good reps know their stuff, and they can introduce you to options you didn’t even know existed. And let’s not forget about workrooms and installers - they know what works and what doesn’t, and their expertise can ensure your projects go off without a hitch.

ADDING “POP” ELEMENTS TO CREATE MEMORABLE DESIGNS

Every design needs that special something - that “wow” factor. I call these “pop” elements, and they’re what make a project truly memorable. Whether it’s a striking piece of art, an incredible rug, or a custom piece of furniture, these pops are what set your designs apart from the rest. The key to finding these show-stopping pieces? A diverse sourcing list that includes vendors who specialize in unique, one-of-a-kind items. These are the pieces that clients remember and that make your work stand out.

CONTINUOUS GROWTH THROUGH NETWORKING AND EXPLORATION

Sourcing isn’t a one-time thing…it’s an ongoing journey. The design world is always changing, and to stay ahead, you need to keep exploring new vendors, building new relationships, and expanding your network. Whether you’re attending High Point Market, joining online design communities, or just chatting with colleagues, the more you connect, the more you grow. I encourage you to frequently ask yourself this question, “Who have I added to my list this month?” This approach keeps your designs fresh, original, and always on the cutting edge.

IN THIS EPISODE, YOU WILL HEAR:

(02:05) - Why you need to attend High Point at least once a year
(05:50) - The 10 categories of sources you need in your foundational list
(07:15) - The reason artwork is not in the accessories/accents category
(10:30) - Why you should never underestimate the power of your reps
(15:45) - Installers and workrooms - they have tons of knowledge and sources
(18:35) - Seeking out advice from colleagues and Facebook groups
(22:00) - Join our VIP tour - it’s different from the rest
(24:45) - The difference between “shopping” and “sourcing”
(33:05) - Why every project needs a “wow” factor
(37:50) - Why I invest in original art
(41:45) - Training someone on your team to do your installs

Mentioned: VIP DESIGNER TOUR at High Point

When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

099: Interior Design Business Recession Remedies Aug 12, 2024

Let’s face it. Uncertain economic times can make even the most confident business owners feel uneasy. As an interior designer, your business thrives on creativity and vision, but when the economy takes a turn, it is easy to feel like your options are dwindling. There is hope though! With the right strategies, you can not only survive but thrive, no matter what the financial forecast looks like. Let’s dive into how you can recession-proof your interior design business and come out stronger on the other side.

In this episode, I’m sharing 10 crucial tips to help you navigate these uncertain economic times. We’re going to talk about smart ways to cut costs, how to get financially prepared, ways to adapt and diversify your services, and why keeping a positive mindset is more important than ever. These actionable insights will give you the tools you need to take control of your business’s future and tackle whatever challenges come your way.

CUTTING COSTS WITHOUT SACRIFICING QUALITY

When the economy gets shaky, cutting back on unnecessary costs is the first thing you should be doing to keep your business steady. Start by taking a good, hard look at your office overhead. Can you renegotiate your lease, or better yet, go fully remote? We all learned during the pandemic that remote work can be just as effective and it can save you a ton of money. Also, it’s time to get real about those subscriptions, memberships, and equipment leases. Are you still paying for things you rarely use? Cutting these out can free up cash that could be better spent elsewhere, helping you stay financially secure during lean times.

GETTING FINANCIALLY PREPARED

If there’s one thing you should always have in your back pocket, it’s financial preparedness. Building an emergency fund is non-negotiable. Aim to cover at least three to six months of operating expenses. This financial cushion is your safety net, keeping you from hitting the panic button if things slow down. But it doens’t stop there. Knowing your numbers inside and out is just as crucial. Don’t leave it all up to your accountant. Make it a point to regularly review your financials so you know exactly where you stand. This knowledge puts you in the driver’s seat, allowing you to make quick, informed decisions when the market shifts.

ADAPTING AND DIVERSIFYING YOUR SERVICES

When your usual projects slow down, it’s time to get creative and diversify. Maybe new construction isn’t as hot right now - no problem. Shift your focus to remodeling, which tends to hold steady even when the economy dips. And don’t stop there. Think about expanding your services. Diversifying your offerings not only keeps the revenue coming in but also helps you tap into new client bases.

KEEPING A POSITIVE MINDSET

Finally, let’s talk about your mindset because it’s your most powerful tool in uncertain times. It’s easy to get sucked into the negativity on social media or the news, but staying hopeful is key. Surround yourself with people who are looking for opportunities, not dwelling on the doom and gloom. By focusing on growth and keeping a hopeful outlook, you will be more likely to spot opportunities when they arise. Trust me, they will! Many businesses not only survive but actually grow during recessions, and yours can too if you stay focused and optimistic.

We can’t predict what’s around the corner, but with these strategies, you’ll be ready for whatever comes your way. By cutting costs, building up your financial safety net, diversifying your services, and keeping your mindset sharp, you’re setting your business up not just to survive but to thrive, no matter what the economy throws at you.

IN THIS EPISODE, YOU WILL HEAR:

(3:00) Accessing your overhead
(4:15) Reviewing and reducing your expenses
(5:30) How letting go of a team member can be beneficial for both parties
(9:15) What to do if you don’t have an emergency fund
(11:50) Creative growth opportunities
(13:15) Different ways to diversify your services
(15:10) My favorite add-on service for current clients
(20:05) Looking for bargains and using consignment
(23:15) The type of mindset you need to have
(27:35) Cashflow and credit card processing

Mentioned: VIP DESIGNER TOUR at High Point

When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

098: Interior Design as a Second Career: You Have What It Takes Aug 05, 2024

Jumping into a new career can be both exciting and a bit scary, especially when you are diving into something as creative as interior design. Thankfully I have good news for you! The experience, skills, and achievements of your past job are not just baggage. They are your secret weapon in your new career.

In this episode, I want to encourage you as you venture into your second career of becoming an interior designer. We discuss how to leverage your past career skills, the value of showcasing your unique background, and I also give you specific examples of how skills transfer from different professions. LEVERAGING PAST CAREER SKILLS

Your past career has given you a treasure trove of skills that can give you an advantage in interior design. Whether you were in corporate, healthcare, sales, or any other field, you’ve got the skills that are pure gold in the design world. For instance, if you were in sales, you probably have amazing relationship-buildig and negotiation skills. These are perfect for dealing with clients, getting great deals with vendors, and managing project budgets. If you were in healthcare, your attention to detail and ability to handle high-stress situations can make you a project management superstar and a client service expert.

Don’t just brush these skills aside. They’re part of a your unique perspective and capabilities. Embrace them and use them as part of your professional toolkit as you step into the design world. This not only will boost your confidence, but it lets you offer something truly unique to your clients.

PERSONAL BRANDING AND UNIQUE EXPERIENCES

Standing out in the world of interior design is crucial. One of the best ways to do this is by showcasing your unique background and personal journey. Your past experiences, skills, and achievements make you special. They set you apart from other designers who might have taken a more traditional route into the industry.

Make sure your bio and social media profiles reflect this uniqueness. Instead of sounding generic and boring, weave in parts of your past that highlight your strengths and versatility. If you have a background in law, talk about your critical thinking and problem-solving skills. If you were in healthcare, highlight your compassion and high emotional intelligence. These qualities not only enrich your design practice but also connect you with clients who are looking for a designer who understands them.

By sharing your journey authentically, you create a personal brand that’s memorable and relatable. Clients will feel a deeper connection with you, appreciating the diverse experiences you bring to the table.

TRANSFERRING SPECIFIC CAREER SKILLS TO DESIGN

Every career gives you skills that can be incredibly useful in interior design. Here are some examples: 1. Law and Legal Services:

Skills like attention to detail, critical thinking, and negotiation are invaluable in interior design. They help with contract management and client negotiations and ensure every project detail is perfect.

2. Healthcare:

The healthcare field teaches patience, empathy, and the ability to handle high-pressure situations. These skills are essential when dealing with client demands, managing timelines, and ensuring a smooth design process.

3. Sales:

A background in sales gives you excellent communication, persuasion, and relationship-building skills. These are key for marketing your services, closing deals, and maintaining long-term client relationships.

4. Parenting:

Yes, even skills from full-time parenting are super relevant. Organizational skills, multitasking, and managing diverse needs simultaneously are all a part of being a successful interior designer. And the list goes on! In the episode, I share even more examples of how unique skills from various professions can be transferred to a career in interior design.

By identifying and transferring these specific skills, you can carve out your special place in the interior design market. Each profession brings strengths that can enhance your design practice, making you a well-rounded and versatile designer.

Venturing into interior design as a second career isn’t about starting from scratch. It’s about building on the foundation you’ve already got. By leveraging your past career skills, showcasing your unique background, and transferring specific skills to design, you can create a successful and fulfilling career in interior design.

You do have what it takes! Embrace your unique journey and let your past propel you forward.

IN THIS EPISODE, YOU WILL HEAR:

(2:25) Leveraging your talent, skills, and experience in your bio
(4:50) Specific examples of how one’s past career paths can help in design
(9:15) What to do if you aren’t sure if you have certain qualities or not
(13:30) Why full-time parents are greatly suited to be a designer
(17:40) Why graphic designers are amazing interior designers
(22:18) Skills that make HR professionals great interior designers

Mentioned: VIP DESIGNER TOUR at High Point

When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

097: Your True Value as an Interior Designer Jul 29, 2024

As an interior designer, your job is much more than choosing the right color palette or picking out the perfect piece of furniture. You are a master of many trades, balancing creativity with practicality, and empathy with expertise. Each decision you make shapes not just the space, but the mood and lives of your clients. I want you to understand just how multifaceted and indispensable your role truly is. It’s crucial to recognize this value and never discount yourself or your prices, as your expertise and skills are what make you truly exceptional.

In this episode, I dive into the 18 different hats you wear in your business. You are more than just the label “interior designer.” You are a multifaceted juggler, with specialized knowledge, offering emotional support to your clients, as well as being a great leader and manager. Remember, knowing your value means confidently charging what you are worth and understanding the immense value you bring to your clients.

THE MULTIFACED ROLE OF INTERIOR DESIGNERS

Interior designers juggle numerous roles that extend beyond traditional design tasks. From being a materials master who understands the intricacies of various building materials, finishes, and fabrics, to acting as a Project Manager who coordinates every aspect of a project, your versatility is key. You might also find yourself being a furniture designer, creating custom pieces or modifying existing ones. The role of a space planner is crucial too, ensuring that each room not only looks good but functions efficiently. Lastly, as a purchasing agent and resource pro, you source the best materials and products, ensuring quality and value for your clients. This multifaceted approach highlights the vast range of skills you bring to every project, showcasing your ability to handle multiple responsibilities seamlessly.

THE IMPORTANCE OF SPECIALIZED KNOWLEDGE

Specialized knowledge sets you apart in the interior design industry. As a materials master, you possess a deep understanding of various materials and their applications. The role of a color expert allows you to utilize color psychology to influence the mood and perception of a space. Being a fabric magician means you know the best materials for upholstery, draper, and more, ensuring both aesthetics and functionality. Additionally, as a lighting designer, you understand how to use lighting to enhance a space, creating the right ambiance and highlighting key design elements. This specialized knowledge not only elevates your work but also builds trust and credibility with your clients, demonstrating your expertise and dedication to excellence.

EMOTIONAL AND PSYCHOLOGICAL IMPACT

Your role extends beyond the physical aspects of design. You also offer significant emotional and psychological support to your clients. Acting as an unofficial psychologist, you address clients’ concerns and help them navigate the stresses of renovation or redesign projects. Your ability to read clients’ needs intuitively, akin to being a psychic, ensures that their visions are brought to life even when they struggle to articulate them. As a peacemaker, you mediate conflicts that arise during projects, often keeping couples together through the tumultuous design process. Finally, as a mood maker, you create spaces that evoke specific emotions. This emotional intelligence and empathy make your work deeply personal and impactful.

LEADERSHIP AND MANAGEMENT SKILLS

Effective leadership and management are crucial to the success of your projects. As a project manager, you coordinate all aspects of a project, ensuring everything runs smoothly and on schedule. The role of a team leader involves guiding and inspiring your team, from contractors to installers, ensuring everyone works towards a common goal. Being a time management ninja is also essential, as it allows you to juggle multiple tasks and deadlines efficiently. Finally, as a marketing maverick, you understand the importance of promoting your services effectively, ensuring continued growth and success for your business. These skills are the backbone of your operations, enabling you to deliver outstanding results.

IN THIS EPISODE, YOU WILL HEAR:

(2:00) All the hats you wear, besides “interior designer”
(5:05) Why you need to share your expertise with clients
(8:30) The psychology behind colors
(15:30) Why you should not share too many options with clients
(16:45) The importance of knowing fabrics and materials
(21:55) Purchasing - why you should outsource it
(23:15) Everyone involved in the design process
(25:50) Why you must own your creative genius

Mentioned: VIP DESIGNER TOUR at High Point

When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

096: 15 MORE Tips for Design Business Efficiency (Part 2) Jul 22, 2024

Efficiency is the cornerstone of a thriving design business. As a business owner, your ability to streamline processes, enhance client interactions, and empower your team directly impacts your overall success. Welcome to part 2 of our series on boosting efficiency in your design business. Make sure you go back and listen to Part 1 for 10 more useful tips.

In this episode, we dive into 15 more tips (aka: action steps) you can implement to become infinitely more efficient in your business. We cover areas like client interaction and feedback, team management and delegation, operational efficiency and tools, and continuous learning and improvements.

CLIENT INTERACTION & FEEDBACK

Gathering client feedback is crucial. It helps you improve services and keep clients smiling. Assign someone to have short, meaningful conversations with clients regularly. This personal touch makes clients feel valued and heard, and you’ll also obtain more detailed and actionable feedback along the way. Celebrating wins with your clients is huge, too. Don’t just celebrate when you complete a project, but acknowledge milestones together. It builds trust, boosts morale, and keeps clients coming back.

TEAM MANAGEMENT AND DELEGATION

Investing in the growth of your team is key. When you encourage and support professional development in your team members, it creates a win-win situation. Providing opportunities for training and skill development not only enhances their capabilities, but it also increases job satisfaction. While many business owners aren’t always comfortable with it, you must learn how to delegate decision-making. By providing clear protocols and standard operating procedures, you empower your team to make informed decisions independently. It’s important that you verbally let them know how much you trust them to make their own decisions. You don’t want them always running to you, and you definitely want to avoid becoming a “master micromanager.”

Don’t forget about internal feedback loops. Getting feedback from employees is as important as getting feedback from clients. Regular check-ins allow team members to share insights and collaborate effectively. This allows you all to improve processes together.

OPERATIONAL EFFICIENCY AND TOOLS

I know how important it is for you to have a successful design business. You wouldn’t be here if it wasn’t important. To do this, you need to implement tools and processes to become more efficient in your operations. One way to speed up decision-making and enhance communication with clients is by utilizing 3D visualization and rendering tools. Clients struggle to understand blueprints and elevations, but using these tools will help them understand exactly what their space will look like.

Building a comprehensive knowledge base is also a must. This bank of information streamlines processes and improves efficiency by providing quick access to standard operating procedures and frequently asked questions. Having clear guidelines and procedures keeps things running smoothly.

CONTINUOUS LEARNING AND IMPROVEMENTS

Continuous improvements is how you stay ahead. After each project, sit down with clients for a debrief. Find out what worked and what could be better. This helps to refine and improve your processes, and it also strengthens client relationships by showing you truly value their input. Internally, keep track of what you learn from each project. This information will be included in the comprehensive knowledge base I mentioned earlier. All of this information can only make you and your team stronger as your business grows.

And don’t forget to implement tools and strategies that boost efficiency across the board, to ensure you are always moving forward.

TURN YOUR BUSINESS INTO A WELL-OILED MACHINE

By implementing the action steps outlined in both episodes, parts 1 and 2, you can transform your business into a well-oiled machine with streamlined operations, a motivated team, and happy clients. Remember, the goal is to build a business that can operate smoothly even when you aren’t there, giving you the freedom to enjoy the fruits of your labor.

IN THIS EPISODE, YOU WILL HEAR:

(2:15) Why you need to have standardized templates
(9:55) The benefits of having your team track their time
(16:15) Why you should never start a project without an estimated completion date
(20:50) Why you need to check your Profit & Loss statement once a month
(25:05) Feedback loops - what are they and why you need them
(32:15) Having an internal and external FAQ list
(39:55) How to properly handle mistakes with your team members
(43:25) Why you must have a debrief session at the completion of every project

Mentioned:

EP 94: 10 Tips for an Efficient Design Business, Part 1 VIP DESIGNER TOUR at High Point

When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

095: Saving Time & Money with AI Jul 15, 2024

In the fast-paced world of design, staying ahead of the curve is a must. One powerful way to achieve this is by implementing the use of AI, aka: “artificial intelligence.” Gone are the days when AI was seen only as a novelty, used for writing love poems. Today, it’s a powerful tool that can transform your business. From automating repetitive tasks to generating fresh ideas, AI is changing the way designers work. If you are hesitant about this change, I want to remind you that change isn’t necessarily a bad thing. In fact, AI can be so helpful and powerful, that it saves you time and money.

In this episode, we dive into how AI can shake things up in your design business. We talk about embracing change and innovation, maximizing efficiency, and why exploration and learning are essential practices when it comes to integrating AI into your workflow.

EMBRACING CHANGE AND INNOVATION

Embracing change is key to staying relevant. AI presents a unique opportunity for designers to innovate, by giving them back time, so they can focus on their most creative tasks. AI can help you amplify your creativity. It’s not about replacing your ideas, but supercharging them!

Innovation doesn’t stop at generating ideas or creating designs. When you adopt new AI tools, you can streamline your entire design process. Whether it’s through AI-driven design renderings, email newsletter creation, or writing website copy, the innovation potential is beyond what you can fathom. It’s time to embrace these changes, so you aren’t left behind while the rest of the industry is moving forward.

EFFICIENCY AND TIME MANAGEMENT

Time is a precious resource, and thankfully, AI can improve time management and productivity. It’s almost like an assistant you have always wished you could find. It automates repetitive tasks like project management, so you have more time to focus on other aspects of your work.

Imagine having more time to explore new concepts or fine-tune your current projects! That’s the power of AI. It’s not about working harder, it’s about working smarter and getting more done in less time. EXPLORATION AND LEARNING

Integrating AI into your design practice should be a fun, exploration. Allowing yourself to experiment and “play” with new tools can lead to improvements. You need to approach this with a mindset of curiosity and fun. This is a wonderful opportunity to enhance your skills and expand your capabilities.

Don’t rely solely on formal training, to start using this technology. I believe the best way to approach AI, is with hands-on experience. Dive in, play around, and see what works best for you and your business. It’s all about embracing the journey of discovery and using AI to enhance your design skills.

TAKE A CHANCE ON AI - IT JUST MAY SURPRISE YOU

By embracing change and innovation, optimizing your efficiency, and staying curious through exploration and learning, you can harness the full potential of AI in your business.

If you are ready to save time and money, then embrace the change, explore the possibilities, and let AI become a tool to help you achieve greater success.

IN THIS EPISODE, YOU WILL HEAR:

(2:15) Why you should use AI in your marketing tasks
(5:20) 7 marketing tasks you can outsource to AI
(10:50) Benefits to using Chat GPT in your marketing
(17:30) Website copy and the specific pages you need on your site
(24:20) The mindset you need to have when approaching AI
(26:50) A list of different AI tools you can use as a designer
(36:15) Why I don’t like chatbots
(39:40) Whether you should be trained how to use AI

Mentioned:

081: The Four Steps to Landing Every Project

When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

094: 10 Tips for an Efficient Design Business, Part 1 Jul 08, 2024

Running a design business can be both rewarding and challenging. With tight deadlines, demanding clients, and the pressure to stay creative, efficiency sometimes takes a backseat. What if there were simple, actionable tips that could transform your workflow, boost your profits, and ultimately lead to more satisfying work and happier clients? In this episode, you will discover 10 tips to help you run an efficient design business. These tips focus on strategic planning and goal setting, efficient communication and collaboration, and productivity and delegation. By implementing these strategies, you will be on your way to mastering efficiency and achieving success in your design business.

STRATEGIC PLANNING AND GOAL SETTING

In order to run an efficient design business, you need clear and realistic goals. You must establish these goals at the beginning of each year, and then break them down into quarterly, monthly, and weekly goals. This approach not only makes the tasks more manageable but it also ensures steady progress throughout the year. Tracking progress, setting milestones, and celebrating small wins can keep your team motivated and on track. Also, it is much easier to correct your course, when you regularly review your progress against your goals. Another critical aspect of strategic planning is setting healthy boundaries with clients. Implementing boundaries is a life changer, especially if your clients are frequently texting you, asking questions about the project. Including clear expectations and boundaries in your letter of agreement helps to manage client relationships effectively. Regular project updates, whether weekly or biweekly, ensure that everyone is on the same page. This strategic approach not only streamlines operations but also builds a more professional and respectful relationship with clients.

EFFICIENT COMMUNICATION AND COLLABORATION

Streamlining communication within your team and with your clients can significantly boost efficiency. Reducing email clutter will save you time. Utilizing team communication tools helps maintain organized communication channels. Leveraging email subject lines and having digital folders for each client makes it easier to find important information quickly. Regularly cleaning out spam and trash emails keeps your inbox manageable. My personal rule is to never have more than 50 unread emails in my inbox at a time. Assigning buddies to new hires and conducting regular check-ins ensures that new team members integrate smoothly and are up to speed. By leveraging these tools and practices, you create an environment where communication flows effortlessly.

PRODUCTIVITY AND DELEGATION

If you have ever heard that multitasking is effective, I am here to tell you that is false! Multitasking might seem like a good idea, but it leads to decreased productivity and it increases stress. Focusing on one task at a time, or uni-tasking, allows you to enter your zone of genius where creativity and productivity thrive. There is nothing more powerful than being able to give your total focus to one project. Speaking of focus, having a private office space can help you minimize distractions and maximize your focus.

Delegating and outsourcing are other vital strategies you should start exploring if you aren’t doing so already. Outsourcing tasks like bookkeeping, rendering, and presentation board creation can free up your time to focus on what you do best. Additionally, automating routine tasks through AI can also enhance efficiency.

If you are ready to master efficiency, so you can make more profit, serve happier clients, and do more fulfilling work, then make sure to listen to this episode for all 10 tips!

IN THIS EPISODE, YOU WILL HEAR:

(1:45) Establishing realistic goals
(3:55) Streamlining your communication
(10:40) Setting healthy boundaries with clients and your team
(13:40) The importance of project management software
(15:45) Reducing the frequency and length of meetings
(18:15) Encouraging teamwork
(20:55) Enhancing the work environment
(23:50) Why you need to stop multitasking
(27:40) Working distraction-free in a private office area
(29:20) The types of tasks you need to outsource
(32:40) Automating tasks using AI

When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

093: 5 Steps to Get Everything You Want Jul 01, 2024

As a designer, you might find yourself stuck in old patterns and beliefs that are preventing you from reaching your goals. You may think you aren’t good enough to be published. You may believe that you have to always say “yes” to every single prospect, regardless if it’s an ideal project or not. These types of patterns and beliefs don’t just affect your business, but your personal life as well. In this episode, you will learn about the transformative power of identity shifts and how they can help you achieve everything you want, in business and personal life. I am sharing the five steps you need to implement in order to shift your identity and see profound changes in your life.

THE POWER OF THE “I AM” STATEMENT

Understanding the power of identity is crucial for professional and personal growth. Your “I am” statements define your self-perception and guide your actions. Whether you say, “I am a runner” or “I am a workaholic,” each statement reflects your commitment to specific behaviors and actions you take. Changing your identity involves aligning your actions with the person you aspire to become. Overcoming limiting beliefs and adopting new habits can lead to transformative shifts. By intentionally shaping our identities and consistently taking steps toward our goals, you empower yourself to get everything you want.

WHO DO YOU WANT TO BE?

Take some time to think about the person you aspire to become. What qualities define this ideal version of yourself? Write down these qualities and values as a guidepost. For inspiration, look for someone who is real and relatable, such as friends, peers, or fellow designers. Study their journey and the actions they took to achieve their goals. By understanding their journey, you can gain insights that may help you shape your own path.

After actively seeking out 1 to 3 individuals who inspire you, the next step is to deliberately emulate their actions and behaviors. Don’t just copy and do what they do. After all, they may not have the same exact goals that you do. This process is more about embodying their mindset and approach. As you immerse yourself in similar practices, you will start to mold yourself into the person you envision.

EMBODY AND CELEBRATE YOUR NEW IDENTITY

As you become more committed to this change, you need to embody your new identity. It’s not just about going through the motions, it’s about internalizing these actions until they become second nature. Act as if you are already the person you aspire to be. This shift from doing to being is transformative. To reinforce this transformation, it’s critical that you celebrate your progress along the way. When you find yourself aligning your actions with your new identity, you need to stop and appreciate those moments. Acknowledge and reward yourself for the steps you are taking towards your growth. This positive reinforcement strengthens your commitment and motivates you to keep moving forward.

SELF-COMPASSION ALONG THE WAY

While celebrating your progress is critical, it’s equally as important to show yourself compassion when you falter on your journey. Journeys include setbacks and you will make mistakes along the way. When these setbacks occur, reflect on how the new version of you would respond. Instead of dwelling on failure, give yourself grace and learn from the experience. The new version of you would not give up in the face of challenges. They would choose to learn and grow. By embracing this mindset, you empower yourself to navigate obstacles with resilience and determination.

It’s time to embrace change, get out of your comfort zone, and become the person who achieves everything they set their heart on.

IN THIS EPISODE, YOU WILL HEAR:

(1:35) Figuring out your “I am” statements
(5:45) Examples of limiting beliefs designers hold
(9:50) Why taking action without shifting your identity is self-sabotage
(12:45) The power of changing your identity with intention
(20:05) The five steps to shifting your identity
(34:45) Why comfort zones are not actually comfortable
(36:30) The question you need to ask yourself at the start of the day

092: 45 Ways to Stop Doing Too Much Jun 24, 2024

Many business owners fall into the trap of "doing" too much and forget the simple joy of just "being." If this sounds familiar, you're not alone. We “do-ers” feel like we are being lazy if we aren’t constantly performing. Let me clue you in on a lesson I had to learn the hard way. If your switch is always set to “do” instead of set to “be,” your creativity, productivity, and profits will suffer.

In today's episode, you will discover the benefits of stepping into "being" and away from "doing."

You will learn that doing less can lead to more productivity, profitability, and fulfillment. I will also share practical ways to incorporate more "being" into your life. It's time to shift gears and embrace a more fulfilling, balanced approach to life. For all you do-ers out there, I’m giving you permission to do less, stop the overwhelm, and step into “being.”

THE BENEFITS OF STEPPING INTO “BEING”

Taking a step back from constant activity and learning to simply be can transform your life. When you allow yourself to be present and in the moment, you not only reduce stress but also open yourself up to greater creativity and joy. When you shift from the relentless cycle of doing to a state of being, you feel more aligned, relaxed, and fulfilled.

By focusing on "being," you can accomplish more since you’ll be more productive and profitable while feeling a deeper sense of fulfillment. This shift can feel drastic, especially for those who thrive on staying busy, but the rewards are profound. Giving yourself permission to step back and be creates space for personal growth, leading to greater happiness and contentment.

45 WAYS TO INCORPORATE MORE “BEING” INTO YOUR LIFE

I have created a list of 45 practical activities designed to help you embrace the joy of being. These suggestions are adaptable, allowing you to find what resonates most with you. Whether it's binge-watching your favorite series without guilt or exploring nature to rejuvenate your spirit, these activities are meant to bring balance and joy into your life. Many of the items on the list of 45 have helped me feel more inspired, fueled, curious, energized, rejuvenated, and joyous. Instead of feeling constantly drained and worn out from always doing, I encourage you to engage in a few of these activities I share in the episode.

These activities are not just about taking breaks but about creating moments of joy and relaxation that can recharge you for the tasks ahead. By integrating these practices into your routine, you’ll find a better balance between doing and being, which will bring positive results to your business and personal life. DOING LESS CAN LEAD TO MORE PRODUCTIVITY, PROFITABILITY, AND FULFILLMENT

It might seem counterintuitive, but doing less can help you achieve more. When you stop overdoing and start being, you align yourself with a natural flow that boosts productivity. Stepping back from constant busyness leads to increased creativity and efficiency, making you more profitable in your business endeavors.

Focusing on being allows you to tap into a deeper sense of fulfillment, encouraging quality over quantity in your efforts. You can approach tasks with greater clarity and efficiency, when you feel mentally refreshed. For example, decluttering your workspace can lead to better focus and creativity, and taking breaks to play with your pet or enjoy a hobby can provide a mental reset that boosts overall productivity.

Embracing the joy of being rather than the constant push to do more can transform your life. By integrating these practices into your daily routine, you will be more productive, profitable, and deeply fulfilled. So take a step back, breathe, and give yourself permission to just be.

IN THIS EPISODE, YOU WILL HEAR:

(2:05) The benefits of stepping into “being” and away from “doing”
(3:50) A list of 45 different activities to encourage “being”
(14:55) Activities that bring feelings of awe, love, and inspiration
(18:55) The benefits of decluttering, organizing, and purging
(22:25) Creating space for things that actually fulfill you
(31:05) Exercising your body and your mind
(36:05) Becoming more vulnerable and opening our hearts
(47:55) The joy that comes from living in a place of “being-ness”

When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

091: Your Vision Board is Broken: How to Fix It Jun 17, 2024

I’m sure you’ve heard business and life coaches advise on the importance of creating a vision board. Essentially, a vision board is a tool for personal development and achievement. The purpose is to motivate and inspire you as you work towards accomplishing your dreams. While vision boards have been a traditional tool for goal-setting, they aren’t as effective as they could be. It’s time we upgrade this broken tool and turn it into something that will produce the results we desire. In today’s episode, you will learn why traditional vision boards are not helping you reach your goals. I also dive into the importance of specificity and visualization. You’ll discover what areas of your life to include on your board. I will also explain why you should approach your board from a flow state, ensuring your intentions are aligned with your authentic being.

THE PROBLEM WITH VISION BOARDS Even though vision boards are popular with designers, they often fall short of their intended purpose. These boards may be beautiful to look at, but achieving your dreams takes more than just hanging up a pretty board on your wall or saving the digital version to your computer desktop. I believe most vision boards are too vague to be truly effective. People often create their boards with generalized goals. The board ends up looking like it could belong to just about anybody. I mean, who hasn’t said “I want a new car,” or “I want to go on a trip to Europe.” To achieve your deepest desires, you must move from vague aspirations to clearly defined milestones. In order to fix these broken vision boards, I suggest we not only change how we approach them, but we should also change what we call them. You can call it a “goal board” or “accomplishment board,” but my favorite is “celebration board.” After all, you’ll be celebrating once you achieve your desires.

SETTING SPECIFIC GOALS

Be particular and selective with the goals you put on your board. Your fantasies can only become realities when you know exactly what you want in life and business. For example, if you want to move into a new office to run your business, don’t just stop at “new office.” Think about where the office is located, how big the space is, how many windows it has, and what floor it’s on. This board isn’t just for setting business goals. I encourage you to include goals for different areas of your life. These areas include: Business, Finances, Relationships, Health, Travel, Investments, and more.

THE POWER OF VISUALIZATION

My clients often come to me, telling me they feel stuck when creating vision boards. To help them feel less stuck, I remind them about the power of visualization. They visualize every day in their work, without even realizing it. Allow me to share an example.

As a designer, you can walk into a new home and after just a few moments, you’re already envisioning the transformation. You clearly see the newly designed space in your mind with such specificity. Your brain is establishing a roadmap for the upcoming project.

You see, you already have the ability to visualize transformations in your mind. This is the same level of clarity you need to bring to your board. When you visualize your future with clarity and specificity, then your board becomes a roadmap for your desires, goals, and celebrations.

WHAT IS HOLDING YOU BACK FROM DOING THIS?

There are a multitude of factors that hold us back from setting, visualizing, and achieving our dreams. For one, we all deal with an inner imposter that tries to tell us to think small. I want you to silence that imposter and push yourself beyond your comfort zone. Another factor that keeps us from achieving our goals is a lack of awareness. We are unsure what our truest desires are. Our energetic alignment is out of whack because we are approaching life from a hustle mindset. By constantly grinding and “doing,” we can’t reflect on or access what we want out of life.

Your goals will become a reality when you are in a state of flow and energetic alignment. I want you to let go of all the “doing” and practice just “being.” You hold the answers to what you most want. You just have to shut out the noise, pause, and tune into yourself.

IN THIS EPISODE, YOU WILL HEAR:

(1:45) Why traditional vision boards don’t work
(4:30) How writing a “100 List” will inspire the goals you put on your board
(13:05) The power of defining and declaring what you desire most
(18:05) The areas of your life you need to include on the board
(23:30) Why you should be celebrating along the way
(28:55) My one rule for the goals you put on your board
(34:50) What it looks like to come from a place of “being”
(41:35) Why you need support from mentors and loved ones

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Supporting Resources

For more information about The Affluent Creative, check out my website www.melissagalt.com Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

090: How to Prioritize Your Profit Jun 10, 2024

In the world of interior design, design firm principals are constantly juggling a million and one tasks. From design discovery to client onboarding, floor plans to renderings, networking to social media, project management to client care, you do it all. Let’s face it, you’re wearing upwards of 36 hats at any one time, and it can leave you feeling overwhelmed and under-earning. And that leaves less time and energy for the activities that bring you real profit.

EARN MORE WHILE DOING WHAT YOU LOVE

You started your business to make money, doing what you love…design. Many designers are so bogged down with low-dollar tasks, that their finances and creativity both take a hit. If you want to increase your profit and engage in the work you love doing, then you must start focusing your efforts on the right activities. I remind my clients, “Where your focus goes, your finances flow.”

In today’s episode, you’ll learn how to distinguish between high-dollar and low-dollar tasks, so you can prioritize activities that directly contribute to your profit. While low-dollar tasks are necessary activities within your business that must be completed, they are not a priority. As a designer and business owner, you should focus on tasks that impact your bottom line and require higher levels of expertise and skill.

The categories here can make it simpler: lead generation and marketing, SEO and visibility, sales and offers, creative work, project management, communication, and admin.

LEARN TO DOLLARIZE YOUR DAY FOR MORE PROFIT

Discover which activities you should prioritize and which you should outsource when it comes to administrative tasks, marketing and advertising, sales, creative work, and more. You only have a finite amount of time. Knowing where your time is going each day will make a big difference. Let’s find out where you’re spending your time, so we can make you more money!

You’ll learn how to dollarize your days, so you earn more in every activity. And you can delegate low dollar tasks. Your time as principal designer, Creative Director, or CEO is best invested in $1k tasks vs. the many $100 and $10 that can be delegated to team or outsourcing online.

DELEGATE TO INCREASE PROFITS & AVOID BURNOUT

When you stay focused on your Zone of Genius work at least 80% of the time, you’ll find yourself more productive, more fulfilled and more profitable. It’s vital that you relinquish the idea that you must do it all yourself. This is a myth and a costly one.

Instead, when you assign a dollar value to each task, you’ll find that by delegating what you aren’t efficient at, what you don’t love, and what isn’t impacting the bottom line directly, that more gets done and you step out of sacrifice and off the burn out path.

Your firm will earn more with the right team in place. Whenever you can outsource or delegate to someone who is a fraction of your hourly rate (internal use only, you know I advocate flat fees) you get time back for the actions that matter most.

To find out how you can effectively grow your design business, BOOK-A-CALL here, it’s complementary and a way to explore the fit, as well as create your plan.

IN THIS EPISODE, YOU WILL HEAR:

(3:00) The difference between high-dollar and low-dollar tasks.
(4:20) Which aspects of social media are high-dollar versus low-dollar.
(7:10) What high-dollar marketing looks like.
(13:33) How to change your money mindset.
(15:30) What high-dollar creative work and low-dollar creative work entail.
(19:40) The value in finding a good stylist.
(24:00) How to dollarize your calendar.
(28:05) How to completely transform your business.

MENTIONED:

Episode 081: The Four Steps to Landing Every Project (Design Discovery Process)

FOLLOW AND REVIEW:

We’d love for you to follow us if you haven’t yet. Click that purple ‘+’ in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

SUPPORTING RESOURCES:

For more information about The Affluent Creative, check out my website www.melissagalt.com Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

089: How To Prepare For MORE Profit Jun 03, 2024

Working in design, we know how important a living space can be for our clients’ well-being. We design entire rooms looking for ways to make our clients’ lives easier, more efficient, and more beautiful. But, how often do we do the same for ourselves?

I’m not just talking about our curated office spaces. When was the last time you purged yourself of those old files, cleaned up your drive, and really took an inventory of your projects, resources, and client files? You might be surprised at how much what you hold onto is holding you back. I know this from experience–I have gone through my fair share of slow times in my business and I had to learn the hard way how my anxious reactions were not serving me.

Today, I’m sharing my hard-won tips to prepare for your future profits without getting sidetracked by anxiety. Learn how the energy you project can draw positive outcomes and why decluttering both your physical and digital spaces is essential for creativity and productivity. We’ll also dive into practical tips for archiving old project materials and updating sample libraries to make room for fresh opportunities.

Discover how visual clutter can stifle your creativity and get actionable strategies to foster a workspace that not only looks good but feels inviting and energizing. Let’s tackle those fears that you’re holding onto and stop them from holding you back!

In this episode, you will hear:

Opportunities for decluttering to create an environment that fosters confidence and positivity
Strategies for managing fluctuating demands using tools like whiteboards and Google Calendar to track projects
Tips on maintaining a visually organized workspace that fuels your own creativity
The correlation between the depth of client relationships and the height of business revenue

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

088: 5 Ways To Beat Overwhelm May 27, 2024

Feeling like you're constantly chasing your tail in your design practice? I know I've been there—drowning in emails, juggling multiple tasks, and never quite feeling like I'm on solid ground. However, the most important thing to remember about overwhelm is that it is just your perspective on a moment in time. It does not have to be your reality. I've found a lifeline through simple, yet effective strategies to curb the chaos and I’m here to walk you through five key steps to take back control. From setting non-negotiable communication boundaries to the benefits of an organized, color-coded calendar, you’ll say goodbye to the paralysis of overload and hello to the well-oiled machine that is your creative business.

Imagine your day compartmentalized into neat, color-coded blocks, each dedicated to a specific task—no more bouncing between tasks like a pinball. In this episode, I share the transformative power of time blocking using accessible tools like Google Calendar. You'll learn how to prioritize effectively with just an index card and why multitasking might actually be your kryptonite. Plus, I'll let you in on the secret to maintaining a sense of accomplishment and focus, cultivating control in your professional journey and personal life. Each segment of your day can be a stepping stone to building a thriving practice without feeling like you're constantly on the brink.

I've got some creative communication tactics up my sleeve that will endear you to your clients and keep them excited about the progress of their projects while still setting clear boundaries for your time. And for those who are ready to take their creative business to stratospheric levels, I'm rolling out the red carpet to the Go Beyond Intensive event in sunny Scottsdale. It's a chance to connect, learn, and grow with fellow designers who are all about embracing smart systems and a mindset that propels them forward. So tune in, get inspired, and let's journey together toward a design practice that nurtures your extraordinary life without the burnout.

In this episode, you will hear:

Strategies to eliminate overwhelm in your design practice
The importance of regular project updates and setting communication boundaries
Ways to use time-blocking tools like Google Calendar for productivity

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

087: Are You Using the F– Word In Your Business? May 20, 2024

Free: what does it make you think of? A bargain? A steal? Now consider…are those concepts really the ideas you want your clients to associate with your brand? Whether we like it or not, words are loaded with associations and, starting now, this is one word I want you to avoid in your branding. Free does not encourage engagement or investment into your services. A complimentary gift, however, is priceless.

Let's talk about how the subtle art of offering 'complimentary' services, rather than ‘free’, not only upholds the value of your work but transforms the way clients see your business. In this episode, I'll share, from my own blunders and triumphs in the world of design, the transformative power of terminology in the services you offer. From the overlooked digital downloads that clutter our inboxes to the impactful strategy of nurturing client relationships with value-packed, complimentary offerings, you’ll learn how to avoid diminishing your worth and instead, position your work as the generous gift it is.

Remember the last time a simple act of kindness turned a good day into a great one? That's the feeling you should be striving to recreate for clients with special, unexpected surprises that foster a sense of exclusivity and appreciation. We'll discuss how to weave this art of surprise into your design business, creating an exclusive client experience that not only fosters loyalty but also ignites word-of-mouth. Whether you're looking to refine your approach or seeking inspiration on how to enrich client interactions, join me as we redefine the standards of service and success in the creative industry.

In this episode, you will hear:

The difference between "complimentary" and "free"
The psychological effects of freebies and how they can lead to clutter and diminished appreciation of your services
Strategies for using complimentary offerings to enhance client relationships and maintain the integrity of your work's worth
The importance of surprise and thoughtful gestures in creating a memorable and loyal client base

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

086: Your Clients Aren’t Qualified, Take the Lead May 13, 2024

Ever felt lost in the maze of design decisions, wondering if you're making the right choices for your clients? As a designer, it is important to embrace your role as a navigator, steering your clients towards the beautiful and functional spaces they dream of. This episode is brimming with insights on how to assert your expertise from the get-go, ensuring your clients see you as not just a designer, but as a visionary leader. From the thrill of the discovery phase to confidently handling challenging proposals and redlines, I'll share the secrets to solidifying client relationships that thrive long after the last piece of furniture is placed.

The landscape of interior design is evolving, and staying ahead means adapting with grace and innovation. Today, I delve into the art of transforming spaces with detailed renderings that bring your vision to life, and the shift towards leveraging online resources. Discover how to set the stage for success with strategies that showcase your adaptability and meticulous planning. I'll also discuss the art of setting clear expectations through disclaimers, ensuring your designs are not only protected but poised for enhancement, with the vast selection of resources at our disposal.

In a world where choice can overwhelm, we can save our clients from the dreaded decision fatigue and keep their journey toward a perfect home enjoyable and stress-free. As your guide through these intricacies, I aim to empower you to maintain control, avoid common pitfalls, and achieve a harmonious final installation that reflects your vision as a creative expert. So, whether you're an emerging designer or a seasoned pro, join us in this conversation for insights that will help you lead your clients with confidence.

In this episode, you will hear:

Why you need to take the lead in the discovery process
How standing your ground in agreement negotiations can reinforce your expertise and pave the way to successful project completion
Ways to streamline your design process
Smart strategies that you can use to more effectively manage the delivery and placement of your clients’ pieces

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

085: Mastering Client Testimonials, Referrals, and Photography to Propel Creative Business Success May 06, 2024

Did you know that there are three actionable ways to guarantee every project that you take on will grow your business? Leveraging client testimonials, referrals, and photography are the best ways to use your prior successes to propel your future ones. Today, I’m deep-diving into each so that you can be more successful with every project you take on.

From the art of amplifying your brand's credibility using client testimonials to the value of top-notch photography, my tips will have you securing referrals that will blossom into your dream client list. You won’t have to wonder where your next project will spring from because you’ll have a steady stream of ideal clientele already dying to work with you.

Discover how to deepen client relationships with personalized touches, ensuring your work remains etched in their memory. I’ll share methods for seeking referrals that reflect your past triumphs and set the stage for a thriving future filled with projects you adore. Prepare to elevate your presence in the industry with strategies that do more than just showcase your talent! Tune in today and let's ensure your client list is as curated and impactful as the work you put out into the world.

In this episode, you will hear:

How to deepen client relationships and leverage client testimonials effectively to enhance your brand’s credibility
The significance of professional photography in showcasing projects to grow your client base
Techniques for acquiring client referrals that align with your desired project types and clientele
Strategies for getting your work published in both digital and print media

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

Testimonial Writing Service
How to Get Press, Amy Flurry
For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

084: Build Your Business Around Travel & Thrive! Success Story with Megan Siason of M Studio Interior Design Apr 29, 2024

What if I told you that at this time next year, you could be taking a client Zoom call while in Thailand, with another trip to Italy planned for the following month, all without missing a beat–or a profit–in your creative business? My special guest today, Megan Siason of M Studio Interior Design is here to prove that such a claim isn’t a pipe dream, it can be your reality!

On this episode, we’re revealing the ins and outs of Megan’s innovative approach to building a flourishing design practice that doesn’t just sustain but truly complements an adventurous lifestyle filled with travel. Discover how she's navigated the challenges of enhancing her rates and establishing systems that empower her to roam freely, while her remote team ensures the business thrives. As we unravel the fabric of digital innovation, Megan and I discuss how tools like Proposify and Dubsado have been game-changers in the design world, bringing client interactions into the modern age. This digital shift, partly propelled by the pandemic, has made it entirely possible to manage projects and teams from any corner of the globe–meaning that all those trips you’ve been putting off can finally be achieved without sacrificing any of your business’ success. And, we’ll share the art of seamless client communication across time zones, and how personal touches from your travels, like sending postcards to clients, can solidify professional relationships with your clients.

So, embark with us on an inspiring voyage through the realms of creative entrepreneurship. This episode is an invitation to reimagine your passion for design as a gateway to a well-traveled and joy-filled entrepreneurial life.

In this episode, you will hear:

Tips to find the balance between travel, play, and keeping clients happy and updated
Strategies for planning and scheduling client communication while traveling
The importance of open, clear communication with clients when traveling
Why discernment of clients and understanding your own value is the first step in opening your business to travel

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

083: Uncover the Home’s Interior Potential (Design Discovery 3) Apr 22, 2024

As we round out our tour of the design discovery process, it’s time to explore the art of the home review report. In guiding you through the third installment of our design discovery series, I’ll explore the art of conducting a thorough home review to assess the style and comfort of your new clients. Though this is a straightforward process, you must take the right steps to vet the project for compatibility and give your clients the security they need to agree to your vision enthusiastically.

Ensuring you're punctual and prepared to document every detail is just the start of this process. As we walk through the systematic approach to each room, I'll show you how to offer expert design recommendations that provide real value to your clients. These insights are then transformed into a comprehensive graphic report that serves as both a visual aid and a scope of work, setting the stage for a successful and collaborative design journey.

Throughout this episode, I share the ins and outs of creating design boards for client projects, highlighting the significance of inspiration platforms and the necessity of having a design assistant. You’ll learn how to set project priorities, timelines, and budgets before moving to the contract phase, and discover how affirming these details with clients during report presentations can lead to a smoother transition into the design process. Finally, I’ll share my strategies for balancing your client roster, ensuring a thriving design practice that doesn't sacrifice your well-being. Prepare to capture every nuance with precision, from the welcoming embrace of the foyer to the intimate corners of personal spaces. The home review isn't just a feast for the eyes; it's the cornerstone of a collaborative design process that promises to bring your client's dream to life.

In this episode, you will hear:

How to conduct a thorough home review to assess style and comfort.
The importance of creating robust visual reports as a tool for collaboration with clients
Tips for utilizing design boards and inspiration platforms like Pinterest to streamline the design discovery process and report
Strategies for managing a client roster to avoid burnout and maintain work-life balance

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

082: Design Discovery that Guarantees You Land the Project Apr 15, 2024

As creatives, we often fall into the temptation of leapfrogging the business aspect of a new project in order to dive right into the creative. However, if you want the most creatively satisfying projects, you need to take care of the business side of things with your client first. This means crafting rapport and a quality relationship with your clients that will allow them to trust your vision wholeheartedly so that your creative prowess can shine.

In today’s episode, I’ll reveal my most effective blueprint to gather the intel you need to create a proposal that your client will sign with enthusiasm, guaranteeing that you land every project and nab those creative opportunities of your dreams. The art of the design discovery process is an invaluable step that goes far beyond a simple phone call. It's about building a bond of trust and rapport, setting you up to craft irresistible proposals that clients will jump at the chance to accept.

I’ll guide you through the intricacies of client-designer dynamics to help you take control of the design process and steer your clients toward success. Learn how to select clients who resonate with your services, ask the right questions concerning their home attachment and budget, and manage the common misconceptions shaped by home improvement shows. By asserting your role as the expert, you'll lead your clients to make sound furniture investments and ensure the design journey is smooth sailing. We’ll also tackle the profound influence of varied landscapes of decision-making styles on design projects and I'll share strategic insights on aligning with clients whose decision-making speed complements your work rhythm. This will help you to set realistic expectations, and gracefully bow out of projects that don't match your brand. By conducting a meticulous home review, you position yourself for a successful partnership and a project that stands as a testament to your expertise. Tune in, and let's take this step together toward becoming the affluent creative you are destined to be.

In this episode, you will hear:

The importance of a comprehensive design discovery process to build trust and rapport
Tips on managing client-designer dynamics and guiding clients through the design process
How to identify and align with clients' decision-making styles to ensure smooth collaboration
Strategies for tactfully declining projects that don't match your brand without losing additional client opportunities

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

081: The Four Steps to Landing Every Project Apr 08, 2024

Ever felt like you're running a marathon with business opportunities, only to end up with a hodgepodge of projects that leave you breathless and unfulfilled? I've been there, juggling clients and deadlines, until I realized the power of the Golden Door Qualifier. It's a game-changer: a four-step method that starts with an intricate website inquiry form and ends with selecting projects that mirror your passion and expertise. Today, I'm peeling back the layers of this meticulous design discovery process, discussing why saying 'yes' to every client can lead to professional burnout, and how to pivot towards working smarter by embracing quality over quantity.

Branding and project management are two sides of the same coin, and in this episode, I'm revealing how platforms like AD Pro and the Scout Guide are tools for crafting your brand's narrative. It's all about strategic visibility, not just lead generation. I'll walk you through setting realistic project timelines, managing expectations, and the savvy move of researching a prospect's address to tailor your pitch. Plus, I'll share my insights on commanding respect by redefining 'budget' as 'planned interior investment,' ensuring clients see the true value in your design expertise.

It can be so easy to want to shortcut through the initial project inquiry and design discovery stages to secure exciting new projects and clients. However, skipping these steps only shortchanges you from achieving your ideal clientele and most inspirational projects. Nurturing a mutually beneficial relationship with clients from the get-go–even when they are just potential clients–is the compass that guides your content toward your aspirations. So, let's embark on this journey together and tailor a design practice that supports not just a thriving career, but an extraordinary life.

In this episode, you will hear:

Introduction to the Golden Door Qualifier for vetting potential design clients effectively
Discussion on branding and project management, including the use of platforms like AD Pro and the Scout Guide
Importance of personal consultations to ensure client-designer compatibility and shared work style
Strategies for researching project addresses and gaining insights for tailored pitches

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

080: Money Personalities for More Profit: Bethany Palmer of Interiors by Bethany in Colorado Springs, CO Apr 01, 2024

Embark on an enlightening journey with financial guru-turned-designer Bethany Palmer as she sits down with me to unravel her life-changing switch from working with an interior designer to being one. Bethany’s backstory of swapping stock markets for swatches illustrates how a keen understanding of a client's financial demeanor can transform the interior design process. She is proof that with a lot of passion, hard work—and some coaching assistance—we can always make changes to better our lives and careers by doing what we love most. Her particular wisdom is a beacon for creatives seeking to navigate their projects with both empathy and efficacy, ensuring that the investment in a client’s home is as nurturing as it is financially sound.

Bethany has a gift for assessing a client’s money personality from a simple conversation, information which then guides her specific language choices to put a client at ease and make them less resistant to her design expertise. Her skill is something all designers would love to have–and in our conversation, she walks us through her techniques and insight. As our conversation weaves through the delicate relationship between money personalities and client interactions, we uncover the quintet of financial types that can make or break a design endeavor. Recognizing whether your client is a thrifty saver, a luxurious spender, or falls somewhere in between can be the difference between a fraught project and a harmonious creation. Bethany’s expertise will help you tailor your own approach to match the financial heartbeat of your clientele, paving the way for streamlined communication and project success.

We’ll also dive into the family dynamics of money management, where parenting styles and financial personalities intertwine, and explore the transformative power of having a design coach in your corner when you’re looking to try something new. Whether you're taking bold steps outside your comfort zone or navigating through the complexities of personality-driven design choices, my conversation with Bethany will guide you to the shores of success, fulfillment, and personal growth. Join us and harness the tools to not just design spaces, but shape all aspects of the experiences that resonate with your clients.

In this episode, you will hear:

Tips from Bethany Palmer's transition from finance to interior design
Insights on navigating financial dialogue with clients for project success
The five financial archetypes and strategies for engaging with each type
The benefits of hiring a design coach for business success and avoiding burnout

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

079: If She’d Only Met Me 8 Years Ago Mar 25, 2024

If you’ve been feeling the burn-out of doing things the way you’ve always done them, you definitely want to tune in today. In today’s episode, I had the delightful opportunity to sit down with the remarkable Catherine Hersacher, president and interior design principal of Bespoke Fine Interiors in Aiken, South Carolina.

When we met last year at my designer training day, Catherine was already a seasoned pro in the design industry. However, she had no idea how much some of her old ways were holding her back from even greater success. Within a few weeks from our first meeting, she and her team had implemented flat fees and gained their first proposal at just under six figures. The changes she instated even made a sabbatical from her practice possible, allowing her to pull back and focus on growing in other aspects of her life as well. And it all came from just a few steps outside of her comfort zone.

In our candid conversation, we tackle the pressing challenges that come with the always-changing territory of design entrepreneurship. From serendipitous partnerships within a team to mutually fulfilling collaborations, Catherine shares the unfiltered realities of managing a thriving and authentic design business and the steps she had to take along the way. We dive deep into the strategic choices she's made, such as finding peace with being a design chameleon, and how these choices have shaped her path to success. Tune in to our conversation for inspiration filled with authenticity, confidence, and the flexibility to adapt to the ever-changing tides of the industry.

In this episode, you will hear:

How strategic changes to your business practice can allow for more freedom in all aspects of your life
Insights from Catherine’s success with rehauling strategies that weren’t working anymore
Tips for being selective with clients and projects
The importance of maintaining your value and investing in yourself

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Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

078: Your Library Card to Designer PR Opportunities Without the PR Firm Commitment with guest Molly Schoneveld Founder & CEO of The Storied Group Mar 18, 2024

Ever wondered how a design goes from a creative's mind to the glossy pages of your favorite magazine? My superstar guest, Molly Schoeneveld, CEO of The Storied Group, pulls back the curtain on the world of design PR for an enlightening discussion on public relations within the design world. A boon for designers during the pandemic and beyond, Molly's concept of a Library Card membership for designers has revolutionized how designers can access media opportunities, breaking barriers to traditional PR approaches. As we unravel the story behind this game-changing service, you’ll hear firsthand about its positive reception among designers and discover the unique ways it has streamlined the media engagement process.

The devil's in the details, they say, and nowhere is this truer than in interior design. The episode peels back the layers of what it takes to capture a design story through the lens, ensuring each photograph speaks volumes about both the design and the brand. Molly and I swap insights on the art of personal branding, the shift toward authenticity in styling, and the importance of a well-captured portfolio—because an image is worth more than a thousand words when it's your work on display.

Tune in as we explore the intricacies of presenting design work for public relations, celebrate the success stories birthed from community and collaboration, and the strategic moves that can propel a design from the drafting board to the dream board. From building strong client foundations to the tools that keep the business engine running smoothly, we wrap with a personal touch that reminds us why we adore what we do. Get ready to be inspired, informed, and perhaps, to see your next design project in a whole new light. Whether you're a seasoned designer or new to the scene, this discussion will arm you with the knowledge to elevate your brand and make a lasting impression in the world of design PR.

In this episode, you will hear:

Insights into Molly’s game-changing Library Card concept
Tips on aligning PR with your personal brand to craft a narrative through images
The importance of authenticity in design styling
How to overcome challenges with photography in design PR, including avoiding over-stylization and ensuring a variety of shots
Strategies for using PR to build strong client relationships and maintain visibility in a competitive industry

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Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits:

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

077: Getting Published To Get More Ideal Clients Mar 11, 2024

Ever wondered how the splash of recognition from a published piece can rain new clients into your creative business? Getting your work published can be a gratifying ego boost, but it’s also crucial for securing more clients by getting your name and work out there in the wild. Today, I’m revealing the blueprint for harnessing the power of print and digital media to attract your ideal clientele.

In our latest episode, we unpack the art of picking the perfect publications that align with your audience and I share the secret sauce for building relationships with those all-important industry insiders—photographers, stylists, and editors—who can help put your work in the limelight. You’ll get the lowdown on assembling a knockout media kit and curating a press page that will have your website visitors buzzing with excitement.

It's time to think beyond the likes and shares of social media. I’m laying out strategies for maximizing your PR success, ensuring your featured work has a life beyond the initial buzz by mailing reprints to a well-chosen list and embedding media mentions into every facet of your brand's presence. And keep your ears perked for my conversation with Molly Schoneveld from The Storied Group, who'll be joining us in a later episode to further demystify the PR game for creatives seeking affluent success. Together, we’ll craft your path to visibility and prosperity in the creative world.

In this episode, you will hear:

Where to get published for your ideal clients
The pros and cons of traditional PR versus self-publishing
What you can do to maximize your exposure once published
Tips for crafting a successful distribution plan for your publication
How to create your own media kit for micro-influence opportunities
What to put on your website press page

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Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

076: How Being Cheap Is Killing Your Profits Mar 04, 2024

It may sound truly counterintuitive, but being cheap is killing your profits. We often look for ways to complete important tasks for our business by ourselves to save money. We think that this will maximize our profits because we aren’t spending the money to outsource the job. But taking on too many tasks that you don’t enjoy or aren’t skilled at is really just taking you away from your zone of genius.

When you are in your zone of genius, you’re at that intersection of what you absolutely love to do, what you're truly brilliant at, and what you're fast at completing. And if the tasks you are completing for your business don’t live in your zone of genius, you should be outsourcing or delegating them so you can spend more time doing the things you love to do. This will keep you from burning out but will also maximize your profits because your time will be free to complete the work for your business that only you can do.

In today’s episode, I will walk you through some of the ways that you're actually being cheap. I have solutions for how to work around these tasks that I will share with you. Your business should never feel like a chore–I want you to enjoy your work and be in your highest and best talent. I want you to do what you do best, what you do with ease, and I want you to delegate, outsource, or delete the rest.

In this episode, you will hear:

Why you need to stick to your zone of genius
Ten ways that you are cheapening yourself and your business
How to distinguish between tasks you should complete yourself and tasks you should delegate, outsource, or delete

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Supporting Resources:

Contact Tricia for Testimonial Support
For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, LinkedIn, and TikTok @MelissaGalt

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

075: Thriving in Economic Uncertainty: Growth and Stability Tactics for Design Businesses Feb 26, 2024

The past few years were a great time for design firms, with an extraordinarily high demand for our creative services. However, the times are beginning to change and we are seeing more and more economic uncertainty, which can be unsettling for many designers. Recessions are a normal part of economic cycles and we can't avoid them. But, we can be prepared to not only survive them, but to even thrive during them.

One of the keys to surviving an economic downturn is to avoid panic and worry and instead, apply strategic safeguards and seek creative growth opportunities. To make sure that your business is prepared, it is time to evaluate and streamline. I want you entering these uncertain times debt free, or as close to it as possible to reduce your risk.

It may take some careful consideration to get there, but it starts with pushing your creative boundaries and embracing new solutions that your creative mind is already so prepared to find. In today’s episode, I will share with you my ten tips to prepare for the economic uncertainty that we are starting to experience. These tips will help you to be strategic and focused and will give you a sense of confidence and ease that will help you breathe easier and feel prepared for anything that may come your way.

In this episode, you will hear:

Ten tips for surviving and thriving during economic uncertainty
The importance of building and maintaining an emergency fund
How your creativity can be used in your favor when looking for new ways to streamline your business practices

Subscribe and Review

Have you subscribed to our podcast? We’d love to welcome you to our creative community, if you haven’t yet subscribed.

We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and spreads the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

074: Think & Get Clients Feb 19, 2024

Are you ready to redefine the landscape of your design career as well as your personal well-being? In chatting with the designers I coach, I’ve noticed that a fog of uncertainty has started to settle over many of us. I’m here as your beacon of hope through today’s pivotal and life-changing episode. Today, we're peeling back the layers of confusion and resentment that we often find ourselves dwelling in and instead focusing on the essentials needed to flourish in the competitive world of design.

Visualize with me for a moment, the life and career you've always dreamed of—it's not only possible, it's within reach. With your mind's eye as your guide, I'll show you how to construct affirmations that aren't just wishful thinking, but magnetic blueprints for success. We’ll journey together through the act of intentional visualization, crafting affirmations that resonate deeply with your design aspirations. We'll also delve deep into the transformative power of exercise and practicing gratitude to combat the insidious grip of seasonal affective disorder and low motivation during these challenging phases.

Now, imagine weaving these powerful mental practices seamlessly into your design business. As we explore the essential role of a positive mind-set and strategic heart-set, I'll equip you with the tools to not only attract your ideal clients but to shape a brand that vibrates with authenticity and allure. Discover how to shift from a reactive to a proactive stance in securing ideal clients, helping you not just anticipate success but act from a place where it's already a given.

Mental health and visualization aren't just buzzwords—they are the cornerstone of a successful design practice. Let's transform these concepts into concrete strategies that will pave your way to a year of unparalleled triumphs in the design industry.

In this episode, you will hear:

The power of visualization and intentional thinking in shaping professional and personal life
Encouragement to change negative thoughts and focus on gratitude for personal and professional upliftment
Strategies for overcoming client hesitancy by adopting a positive mindset and strategic heart-set
The role of passion and energy in attracting clients and creating a memorable brand

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

073: Are Your Clients Allies or Obstacles? Feb 12, 2024

Sourdough toast with sour cherry jam might just be my secret ingredient to celebrating the wrap of a recording session, but it's the client-designer relationship that's the true bread and butter of our industry. Today, I peel back the curtain on the collaborative dance we engage in with clients, sharing candidly how a project's end can actually become the beginning of a lifelong partnership. And while it can be easy to get caught in the trap of viewing your clients as adversaries to your vision at times, I’ll help you discover why embracing clients as precious gifts can redefine your entire approach to your craft.

As we weave through, you’ll learn to recognize that the codependency which underpins a service relationship can actually be pure magic for your design process. Passion is the compass that should guide our business endeavors-–and when we start to see clients as fuel to that fire rather than obstacles to our process, our creativity can only grow. Whether it's the thrill of a new client aligning with our values or the spark of creativity reignited, this episode is an ode to infusing our work with soul. So join the conversation, share your thoughts in our Interior Design Business Mastery Facebook group or slide into my Instagram DMs – let's continue to champion the joy in our professional and personal journeys together.

In this episode, you will hear:

The importance of client-designer relationships as foundational to the design industry
Why treating clients as allies will help you cultivate a service relationship that feels like a gift
The impact of perspective on client interactions and the overall success of design projects
Strategies for engaging with clients to create rich, long-lasting relationships

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

072: 4 Must-Haves for Every Client Feb 05, 2024

Have you ever walked away from a conversation feeling completely unheard? It's a common plight, but in the design world, this can spell disaster for client relationships. In today’s episode, we’ll explore the transformative art of client communication and care that makes the difference between a one-time project and a lifelong partnership. From the power of active listening to the strategic distribution of talk time with the one-third, two-thirds rule, I’m sharing insider strategies that will ensure your clients feel not just heard, but deeply understood, valued, and cared for.

Our discussion goes beyond the basics as we highlight the role of a client concierge, offering personalized experiences that turn ordinary projects into memorable journeys. Imagine writing 'love notes' to your ideal clients—sounds unconventional, right? Yet, it's these touches of human connection, alongside choosing projects that mirror your values, that keep clients coming back for more. Join me as I unpack the importance of clear communication, proactive updates, and the excitement that emerges from aligning with clients who share your vision, all wrapped up in the vibrant storytelling our listeners have come to love.

In this episode, you will hear:

The importance of client communication, focusing on the four needs of every client: feeling heard, understood, valued, and cared for
Strategies for active listening, note-taking, and recapping meetings to ensure clear communication and client satisfaction
How to keep your clients from feeling the friction of the design process
A special invitation to my Upcoming High Point Market events for networking, client acquisition, and profit strategies

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

071: The Power of One Jan 29, 2024

Have you ever felt the magnetic pull of a single, life-changing idea that could revolutionize your creative business? That's precisely what we're unwrapping in today's episode of The Affluent Creative. In today’s episode, I’d like to introduce you to the 'Power of One' strategy, a transformative approach that could be the compass to your success. Imagine setting one clear vision, selecting a singular goal, working with one coach, and channeling your efforts into one social media platform to amplify your message. Though this may seem counterintuitive since we are so used to juggling it all, letting your subconscious be your guide and avoiding the chaos of the 'how' can combat the sense of overwhelm hindering you from your best.

In today’s episode, I will guide you in sifting through the clutter to pinpoint the undeniable benefits of dedicating yourself to one set of strategies to implement. As we dissect the importance of focus in both coaching and marketing, you'll learn why it's critical to align with a coach whose vision resonates with your own. We'll discuss the potency of consistent messaging and the strength of understanding your ideal client so deeply that communication becomes second nature. Through the neuroscience of singular focus and the art of trusting your intuition, prepare to tailor your strategies to fit your unique journey as a creative entrepreneur. Forget about spreading yourself thin across multiple fronts and embark on a journey of focused growth and unparalleled clarity.

In this episode, you will hear:

How to embrace the "Power of One" philosophy to achieve exponential growth in business and life.
The importance of selecting one coach, strategy, client avatar, and social media platform for focused success.
Tips for using vision boarding as a tool for setting clear intentions and goals for the year.
Guidance on choosing an industry coach that resonates with you and aligns with your vision for success.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

070: What To Do If You Get A Bad Review Jan 22, 2024

The dreaded bad review–it’s happened to the best of us. Perhaps you had a falling out with a tough client who then decided to take their anger out through a malicious and untruthful review on your social media page. Or, maybe you aren’t even entirely sure where the negative review came from because it has been signed by someone not in your client roster. Whatever the case or reason, bad reviews can be devastating to your brand’s image as well as your self-image.

Luckily, I am here with seven actionable steps you can take when you get a bad review–and none of them are to panic and freak out! Journey with me through the tales of industry peers who've faced the sting of criticism and learn how to discern which reviews demand attention, and which to let slide into oblivion. You'll be equipped with tools to verify the impact of a review, understand when to engage professional services for removal, and master the art of a professional and impactful response. Plus, I'll show you how to fortify your online presence by mobilizing a network of support to highlight the positives that far outweigh the negatives.

While we live in a world where reviews are expected in everything we do, that also means that there are many things you can do to deal with negative and untruthful reviews. From ways to respond without being on the defense to steps you can take to refute the review entirely, I’ve got you covered. Join me and take control of your brand narrative, establishing a legacy of excellence that speaks through the voices of your delighted clients.

In this episode, you will hear:

Strategies for handling and responding to bad reviews
The importance of verifying the review platform and its impact on business
When to engage professional services for review removal
Techniques for collecting positive testimonials at optimal project moments

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

Podcast Resources - https://melissagalt.com/70
For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

069: 7.5 Weekly Questions To Grow You And Your Business Jan 15, 2024

As a creative business owner, it's crucial to regularly check in with your practice to ensure you're on the right track toward success. One effective way to do this is by asking yourself a few questions every week which can help you identify areas for improvement, celebrate your achievements, and maintain a healthy balance between your personal and professional life. There are so many ways that you may not be allowing your business to flourish to its full potential if you aren’t regularly reflecting on what is working for it and what is not.

Today, I’m sharing with you the 7.5 essential questions that you should be asking yourself weekly to supercharge your design practice and boost both productivity and profits as well as your own joy and creativity. These questions touch on the importance of delegation, assembling a stellar, cross-trained team, and concentrating on your zone of genius to avoid burnout and cultivate a thriving creative business. Taking the time to implement these good practices in a weekly reflection will help you to find your flow and allow it to carry you to new heights in your business where you are excited and connected in everything you do.

In this episode, you will hear:

The importance of checking in and reflecting on your business practices regularly
Why you should probably be delegating more
How embracing interruptions and disruptions can rekindle your creativity
The power of vision boards in helping you to stay goal-oriented and excited

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

Check out my downloadable resource to see these questions in action: https://melissagalt.kartra.com/page/podcast-downloads-weekly-questions-grow
For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

068: C.R.E.A.T.E. a More Profitable Practice Jan 08, 2024

In the realm of design, connecting with clients goes beyond aesthetics; it's about speaking their language and sharing values that echo through your work. It's all about leveraging your unique journey—from the places you've lived to your personal hobbies—to establish a brand that resonates and creates enduring client relationships.

In today’s episode, I illuminate the path to standing out in the design industry by leveraging your unique story and building meaningful connections with clients. My CREATE formula, your personal blueprint to success and profitability, is the first step to unlocking the secrets to a flourishing creative career. It will help you transform your vision for your business and life into a reality. Starting with a vision board to solidify your objectives, we’ll work together to craft your vision for what your personality can bring to your brand. I’ll delve into the art of sharing common experiences and values to set yourself apart from competitors and the importance of demystifying the design process to cultivate a solid relationship based on mutual understanding.

I’m here to help you harness the 'star factor' that makes your brand irresistibly and authentically you. Whether you're stepping into a new year or simply a new phase in your career, this episode is a call to action for designers to embrace their full potential, using the CREATE strategy to craft a business that truly reflects their vision and values. So, grab your vision board and get ready to elevate your design practice to dazzling new heights.

In this episode, you will hear:

The CREATE formula for a profitable design practice: Connect, Relate, Educate, Activate, Touch, and Engage
How to craft a vision board to create a blueprint that reflects both business and personal aspirations
The importance of the Know, Like, and Trust factor and how it can secure you a lifetime of rewarding projects
Why personalizing client interactions with tools like video messages and celebrating client milestones can help nurture and keep long-term client relationships

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

067: Guaranteed Growth From Every Project Jan 01, 2024

If you’ve ever found yourself wishing that the stellar work on the latest design project you’ve been devoting your time to would definitively translate into sustained growth even after that project is over…well, you’re in for a treat this episode. There are three specific ways to guarantee that you will grow your business with every project that you take on. Today, I am deep-diving into each method to ensure you get the most bang from each project you take on.

I’m walking you through the art of amplifying your brand's credibility using client testimonials, underscoring the value of top-notch photography, and sharing the savoir-faire of securing referrals that will blossom into your dream client list. These tips will make it so that you won’t have to wonder where your next project will spring from–instead, you’ll have a steady stream of ideal clientele looking to work with you.

I'll take you through the process of getting your projects published utilizing Amy Flurry's coveted recipe for press and tapping into her digital media list. Discover how to deepen client relationships with personalized touches, ensuring your work remains etched in their memory. Plus, I’ll share my secret weapon for seeking referrals that reflect your past triumphs and set the stage for a thriving future filled with projects you adore. Prepare to elevate your presence in the industry with strategies that do more than just showcase your talent! So tune in and let's ensure your client list is as curated and impactful as the work you put out into the world.

In this episode, you will hear:

How to deepen client relationships and leverage client testimonials effectively to enhance your brand’s credibility
The significance of professional photography in showcasing projects to grow your client base
Techniques for acquiring client referrals that align with your desired project types and clientele
Strategies for getting your work published in both digital and print media

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

Testimonial Writing Service
How to Get Press, Amy Flurry
For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

066: 7 Steps to Your Best Design Year Ever Dec 25, 2023

Have you ever scribbled a dream into existence? My creative journey began with a single goal etched onto paper, a simple act that set the wheels of my design business into motion. So today, ahead of the New Year, I’m revealing the transformative power of writing down your intentions and the seven steps to craft your most lucrative design year yet. We’ll traverse the landscape of strategic goal setting, the significance of celebrating victories, and the surprising benefits that ripple from focusing on one major objective.

Imagine receiving a life-changing opportunity from a connection you made years ago. In today's conversation, I recount how a Cornell alumni list became the springboard for my first client and share insights on how to tap into similar networks to enhance your design business. I also delve into some of my clients’ successful journeys to underscore the importance of implementing processes and boundaries to achieve professional fulfillment and financial growth. Together, we'll explore how setting clear parameters and evaluating project profitability prevents burnout and propels your business forward.

Finally, we’ll examine the joy of design work and the critical need for clear client agreements. I’ll dissect the 'design delight factor', emphasizing your creative satisfaction and the influence of client involvement on your work. Let's raise a toast to success stories and the small yet mighty 'book of wins' that can elevate both your craft and spirit.

In this episode, you will hear:

How to set clear, achievable goals and track progress for design business success
Tips on leveraging personal and indirect connections to secure ideal clients and maximize profits
Why embracing the "design delight factor" can influence project outcomes and client satisfaction
The importance of structured processes and valuing personal time to transform design ventures

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

Workbook for Your Best Year Ever
Tricia Molloy Testimonials
Amy Flurry, Recipe for Press
For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

065: The Language of Luxury Dec 18, 2023

What if I told you that the words you choose can have an impact on your bottom line? One of the best ways to attract affluent clients is by choosing the right words–words that not only magnify the worth of your work but sow the seeds of success. That means discarding limiting words like "expensive" and "cheap" and embracing empowering language that reflects the true value of your projects and services.

But, that’s not to say that this is an easy fix! Amending how you use and choose words in your vocabulary can be one of the most difficult changes you can make because the way we speak is so patterned and ingrained in our minds. But, if you can make the changes with fidelity in all aspects of your life–even behind the scenes–you will shift your world and your worth.

Join me in today’s episode for my suggestions for the words you need to eliminate and those you should adopt to sound more on-brand for your affluent clients and support your bottom line on the way.

In this episode, you will hear:

How word choices can increase the worth of your projects and attract affluent clients
The impact of client language on the perception of design services and projects.
Words to avoid to help you step away from perpetuating limiting beliefs
Suggestions for using more creative, empowering language and replacing cliched or negative phrasing

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

Get the Book: “Marketing Luxury Design: Attracting Affluent Clients”
For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

064: What Your Affluent Clients Want Dec 11, 2023

Over the past few episodes, I’ve been sharing a variety of ways that you can push your own brand further into the affluent realm. But have you considered what your affluent clients themselves are really looking for when they are choosing a designer to work with? Today we are delving straight into the heart of what affluent clients seek. Your ideal client wants to feel that they can trust who they are working with. I have some great tips to share that will help you achieve that balancing act of maintaining a personal style that resonates with your brand, which could entail stepping out of your comfort zone from time to time while also sometimes priotizing self-care and authenticity.

As we venture in further, I’ll help you unlock the secrets to understanding the needs of affluent clients through the four key elements to forging successful relationships. We talk about refining your client profile, understanding the client's language, and the magic of branding. We also discuss the importance of crafting a luxurious, personalized design experience, emphasizing the power of romance in design and tips on building strong client relationships.

This journey is about you stepping into the next version of your creative business. So tune in, take notes, and transform your business into a magnet for affluent clientele.

In this episode, you will hear:

The importance of understanding the needs and desires of affluent clients to effectively cater to them
The role of strong client relationships and personalized experiences in attracting and retaining affluent clients
How to use sensory language to make design selections more appealing and luxurious for clients

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

Get the Book: “Marketing Luxury Design: Attracting Affluent Clients”
For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

063: Mastering the Art of Hiring and Onboarding in Creative Businesses Dec 04, 2023

When holding interviews, it's common to feel as if you're the one being interviewed. Sometimes our nerves get the best of us, and we talk more than we listen, or we don't allow ourselves to see the candidate for the person they are presenting themselves to be. So, today, we're going to dive into some of my best interviewing and onboarding tips and tricks.

In last week's episode, we discussed how to hire local assistants correctly the first time. Today's episode builds on that theme, with my interviewing tips and tricks for hiring that sticks. Hiring and team building are such broad topics with so much to dig into, so I've divided them into smaller chunks that you can focus and take action on.

Follow along with the process and join in!

In this episode, you will hear:

Unexpected question suggestions for strategic and insightful interviews
How to get a feel for a candidate’s skills and experience during the interview process
Things to keep in mind during a new hire’s onboarding process
Tips on structuring a thorough employment agreement

Subscribe and Review

Have you subscribed to our podcast? We’d love to welcome you to our creative community if you haven’t yet subscribed.

We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and helps spread the word about the podcast.

Supporting Resources:

View and download all the resources mentioned in today’s episode here: https://melissagalt.mykajabi.com/resources-for-hire-local
For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

062: Who Your Brand Needs To Be For Affluent Clients, Part 2 Nov 27, 2023

Do you know what it takes to attract and satisfy the crème de la crème of clients? In today’s episode of The Affluent Creative, we are picking up where we left off on the art of crafting a robust brand that appeals to the affluent clientele. While previously we focused on tips to incorporate to build your physical brand presence, today, we are diving into communication strategies from social media to socializing. I’m talking about establishing a commanding online presence and remaining consistent with your brand image on different social media platforms, all while building more knowledge of the luxurious pastimes of your most ideal clients.

Infusing luxury into your brand’s social media presence can significantly up the ante and make sure your clients keep coming back. The affluent are in search of experiences, not just purchases, and the right approach to social media can help you tap into this desire. From understanding the intricacies of luxury to gaining knowledge about exquisite wine, spirits, and travel locations, I will share with you insights from my own years of experience that you can use to make a lasting impact.

Discover the essence of maintaining a polished and professional image in your social media presence, email etiquette, and even payment process through the channels that your ideal client looks for the most. We've got a session brimming with insights, strategies, and resources to position your brand for luxury.

In this episode, you will hear:

The significance of branding in every aspect of your business from travel gear to email signatures
Ways to enhance brand image for affluent clients
Tips on creating experiences rather than mere purchases
The significance of having knowledge about luxury spirits, wine and other beverages in boosting brand appeal and confidence

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

GET THE BOOK “Marketing Luxury Design: Attracting Affluent Clients”, the source for Who Your Brand Needs to Be to Attract Affluent Clients
Additional Episode Resources Here
For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

061: Who Your Brand Needs To Be For Affluent Clients, Part 1 Nov 20, 2023

Ever wondered how your fashion choices could determine your success? Today, we’re exploring the power of aligning values with your ideal clients rather than hard-selling and how your style choices – from your wardrobe to your eyewear – can impact your brand's image. We’re looking at the undeniable allure of fascination–which is why making an outrageous eyewear statement, for example, could actually be a game-changer for your business, taking cues from icons like Elton John and Iris Apfel.

Who knew that your choice of car, jewelry, and even technology could narrate your brand's story? Whether it be your snazzy watch, architectural jewelry, or the sleek car you drive, these factors all contribute to your brand's narrative. Learn how to harness these elements and reflect your brand's ethos powerfully. Drawing inspiration from the successful designer Peter Marino, we’ll learn how to think, dress, and act out of the box. We'll also delve into the often overlooked aspects of our lives – our phone cases, ringtones, and screensavers – and how they silently communicate our brand to the world.

It's not just about what you wear; it's about crafting a brand wardrobe that speaks volumes. Tune in as I share my journey of breaking away from a signature look to create a new wardrobe that better aligns with my brand identity. We’ll take a closer look at the concept of a 'brand wardrobe' and understand how a support network plays a pivotal role in building your business. Wrapping up, we'll explore the benefits of subscribing and sharing the podcast and how you can interact with me directly. Let's take this captivating journey together and step closer to becoming an affluent creative!

In this episode, you will hear:

The importance of creating a remarkable and recognizable brand image through fashion and personal style
The impact that personal choices like eyewear, jewelry, cars, and technology can have on your brand image
Tips on crafting a 'brand wardrobe' that aligns with your brand identity
How to use tech and business cards to effectively represent your brand

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

060: When You Let Love Lead, Business Grows: Meet Jenna Wedemeyer of Schnabel Interiors in Lexington KY Nov 13, 2023

Get ready to be captivated by Jenna Wedemeyer of Schnabel Interiors as she dishes on her journey from nearly burning out to finding the perfect work-life balance and uplifting her business. Jenna's narrative of finding joy in horse riding, reconnecting with a long-lost sweetheart, and successfully moving her life and business proves that personal happiness can coexist with professional accomplishment.

Jenna and I plunge into deep discussions about the significant aspects of business investment and how she leveraged her education to fuel her design business. Our conversation takes you through the art of forming client relationships and setting boundaries, to managing a website that reflects your brand. Jenna's penchant for minimalism and decluttering, and her expertise in the design market's dynamics provide a fresh perspective in the field.

Jenna and I also delve into the essence of networking and partnerships in scaling a business. Our conversation sheds light on the changing resources for designers and the increasing importance of forging meaningful connections with other professionals. Jenna's experience with the value of having a mentor to guide your entrepreneurial journey will inspire you to take risks and find others to help you explore your potential. So, sit back and let Jenna's story motivate you to create your dream creative business.

In this episode, you will hear:

Jenna Wedemeyer's transition from burnout to achieving work-life balance and business success
How personal happiness and professional accomplishment can coexist
What the changing landscape of resources means for designers
The importance of forging meaningful connections with other professionals

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

Check out Jenna’s work on Schnabel Interiors Website and Schnabel Interiors Instagram
For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

059: What to Release for More Revenue Nov 06, 2023

Struggling to shed those last 10 pounds taught me a lot more than just the importance of discipline and perseverance - it also taught me about growth. Personal growth, yes, but also business growth. What started as a quest to shed weight evolved into a passionate exploration of the powerful connection between personal and business transformation.

In this journey of personal and professional evolution, I discovered the power of restructuring your business framework. I'm not talking about a simple cosmetic change, I'm talking about a fundamental shift in the way you operate. Breaking free from limiting beliefs, inefficient systems, inadequate clients, and low rates - it's more than just boundary-setting, it's about reclaiming your power, it's about revamping your business and paving its way to growth. And believe it or not, I found the humble pen and paper to be my greatest ally in this venture. There's something about putting your thoughts on paper that makes them seem more tangible and more real.

In today’s episode, we are tapping into the power of releasing to invite more freedom, peace, and profit into your business. It's about letting go of the past, being fully present, and looking forward to the possibilities of the future. I'll walk you through the 10 things you need to release, starting with the fallacy that more revenue requires more work. It's time to release what no longer serves you, reclaim what needs to be reclaimed, and set your sights on a prosperous future. Join me in this exciting journey of personal growth, business transformation, and strategic decisions.

In this episode, you will hear:

10 things to let go of in your business, including the myth that increased revenue always equals more work
How powerful the concept of “release” can be for your happiness and success in business
The value of a well-matched team and my tips on managing underperformers
The importance of restructuring your business, challenging limiting beliefs, and overhauling ineffective systems when they just aren’t working for you

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach
"What to Release for MORE Revenue"

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

058: Your 4 Ingredients for Higher Profits Oct 30, 2023

Ever struggled to balance your creative instincts with the cold hard facts of business profitability? At the recent High Point Market, I had the chance to sit down with three successful designers - Isabel Ladd, Duvall Reynolds, and Justine Knox - to unlock the mystery of building a profitable creative practice. Now, I want to share some of those insights with you all. The best part is that these four ingredients are all things that you already have going for you!

What are these four essential ingredients to success? Personality, point of view, process, and portfolio. You might be surprised, but price isn't on my list–and it isn’t as significant as you may think.

In our conversation, I’ll explore how Isabel, Duvall, and Justine each harnessed their unique perspectives to attract their ideal clients. We’ll also delve into the art of simplifying choices for clients to reinforce your expertise and relieve decision fatigue. By the end of today’s episode, you will have collected a treasure trove of insights to help you amplify, optimize, and maximize the four essential ingredients of success in your website, social media, and stories. Tune in to discover the secrets to a less stressful, more profitable creative practice!

In this episode, you will hear:

Strategies to improve productivity, confidence, and profit with ingredients you already bring to the table
Inspiring ways that these successful designers have utilized the four keys to creative success in their businesses
Why your price should not be the ultimate reason clients hire you
The importance of portfolio and process in attracting clients and increasing profit

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

Justine Knox’s website
Isabel Ladd’s website
Duval Reynolds’ website
Podcast Episode: Your Client’s Aren’t Qualified
The Go Beyond Intensive
For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

057: Unlocking the Principles of Profit: Harnessing Social Media for Your Creative Business Oct 23, 2023

Social media is an amazing tool that, when used correctly, can serve and support your business’ success. It is not something that you need to dedicate gobs of time to either, as long as you can use it strategically. Selecting only certain feeds to follow, setting specific goals for engagement and activity, and not overwhelming yourself by managing too many accounts are just some of the strategies I’ll be diving deeper into throughout today’s episode.

Today, I’m sharing with you 12 specific principles to follow when using social media to increase your profit. With each principle, I will also leave you with a couple of action steps you can start trying immediately to help you move forward. We are all about taking action here, and these steps are smart, targeted strategies that you can implement on your creative journey to success.

In this episode, you will hear:

Why using social media strategically is so important for your business
What the 12 Social Media Principals of Profit are and how to implement them
Specific action steps for each principle for a clear and actionable way forward

Subscribe and Review

Have you subscribed to our podcast? We’d love to welcome you to our creative community if you haven’t yet subscribed.

We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and helps spread the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

056: 7 Unexpected Ways to Amplify Your Client Base in the Creative Industry Oct 16, 2023

We all hit a rut at some point in our design careers. Perhaps you've gotten to a place where business seems to have slowed down and you want to hit the refresh button to jumpstart yourself into a new market of clients. Or, maybe you are a budding new designer, trying to build up your portfolio and make it into your ideal client market.

Whether you are new to the game or simply looking for a new perspective, you need to step outside of your comfort zone and use the tools you have at your disposal to expand your business. That also means looking for clients in places that you may have yet to consider.

In today’s episode, we’re diving into 7 unexpected ways to find clients when you are just starting out or stuck in your business. Think of it as both inspiration and strategic guidance to help you get from starting out into a place of momentum and accomplishment.

In this episode, you will hear:

Seven out-of-the-box solutions to tracking down new markets for potential clients
Why being your own client can be especially rewarding
The importance of leveraging social media in your business
Why doing whatever it takes will get you farther than just stopping at your best

Subscribe and Review

Have you subscribed to our podcast? We’d love to welcome you to our creative community, if you haven’t yet subscribed.

We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and helps spread the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

055: From Zero to $1.5M in 18 Months with Lisa Scott Oct 09, 2023

I’m thrilled to have Lisa Scott, the creative genius behind the highly successful Scott Design Studio in Florida, as our guest for this episode. Lisa's story is an inspiring one. In a short span of just 18 months, she's managed to skyrocket from having no clients to making a whopping one and a half million in revenue!

Today, we're excited to dive deep into her journey and the secret strategies behind her rapid success. Lisa's journey is inspirational, not only because of her rapid rise but also because of her unique approach to business. She believes in the power of visualization and the importance of taking a bold leap of faith. These strategies helped her land the biggest contract of her life, propelling her towards rapid success.

During our chat, Lisa shares the challenges she faced while expanding her business and managing her team. From procurement to impressing clients with stunning renderings, Lisa spills the beans on how she navigated these obstacles. She also provides valuable advice on how to handle last-minute design changes and collaborate with design rookies. Lisa also highlights the importance of self-awareness and strategic planning for personal growth and business success. We delve into her transformative journey towards becoming an entrepreneur and the mindset shift that came with it.

From future aspirations to plans for generating additional revenue streams, Lisa's story is packed with practical advice and inspiration. So whether you're a seasoned entrepreneur or a budding one, tune in to this episode and learn from Lisa's experiences. It's a conversation filled with nuggets of wisdom that will help you navigate your journey to success.

In this episode, you will hear:

Lisa Scott's journey from having no clients to making one and a half million in revenue in 18 months
Strategies and hurdles she faced while managing a design team and expanding a business
The significance of self-awareness and strategic planning in promoting personal growth and achieving business targets
How to build a successful creative business and manage a design team's challenges in procurement

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

054: Hybrid Career Designer Deanne Bridenstine on Hiding Your Stuff Oct 02, 2023

On todays episode of The Affluent Creative, I have the pleasure of featuring my guest client and dear friend, Deanne Bridenstine to discuss her journey from architecture to entrepreneurship. Deanne is the principal designer and CEO of Pure Design Interiors, as well as the director of merchandising and design for Tailored Closets and Premier Garages. I’ve been so fortunate to watch her growth as a designer and am delighted to give her the opportunity to share her insights and journey with you.

Throughout our conversation, we dive into her strategic approach towards sustainable growth and how transforming Pure Design into a boutique firm has been instrumental in reaching her revenue goals. Deanne also talks about the significant impact her partnership with Tailored Living has had on her business. We uncover Deanne's trials and triumphs in transitioning from the corporate world to owning a small business in the home building industry.

She details how she overcame networking fears and learned to capitalize on current trends in closet and garage organization systems in a way that was pivotal for her partnership with Tailored Closets and Premier Garages. Deanne also shares her remote work experiences in Venice and West Africa, and the benefits of breaking away from routine for motivation. Deanne is a wealth of practical knowledge and you are not going to want to miss our conversation. Join us as we embark on this enlightening journey where creativity, design, and business intersect!

In this episode, you will hear:

Deanne Bridenstine's transition from architecture to entrepreneurship
How she transformed Pure Design into a boutique firm
Her strategies for sustainable growth within design firms
Deanne's experiences in overcoming networking fears when transitioning from corporate to small business ownership

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

For more information about Deanne, check out her company websites: https://tailoredcloset.com/ and https://www.premiergarage.com/
For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

053: Unlocking Business Growth with Effective Design Contracts: An In-depth Guide Sep 25, 2023

Believe it or not, I see so many designers flying without a net, which is what I call it when you work without a letter of agreement or with one that has absolutely no protection for you in it. A letter of agreement is just another word for a contract, but it sounds much friendlier. Most importantly, a letter of agreement will outline all stipulations, clauses, and information that you and your client need to set up a positive and professional project timeline.

Your business needs to have a document that provides protection for your profits and peace of mind for you as the principal of the firm while at the same time providing clarity and confidence to your client. And even though this is so important, the legalese that most contracts are written in often makes both designers and clients uncomfortable and overwhelmed.

My attorney-approved letter of agreement template is written in plain English and covers everything needed for protection from any snafus that may arise. And in today’s episode, I will walk you through my process of creating the right letter of agreement that is not going to overwhelm you or your clients but will still provide all of the clarity, confidence, and cohesiveness needed for your next project.

In this episode, you will hear:

How to craft a thorough and protective letter of agreement in plain English that will be easy for you and your clients to navigate
Which clauses to walk your clients through when reviewing your Letter of Agreement
The importance of presentation and ease of information when crafting your letter

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Supporting Resources:

View my Letter of Agreement template here
For more information about The Affluent Creative, check out my website www.melissagalt.com
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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

052: What To Do When Inquiries Aren’t Coming In Sep 18, 2023

In many parts of the country, we are seeing a downturn in business. The kneejerk response for many designers is panic mode–and that might be your reaction as well if you are dealing with the uncertainty of losing your steady stream of client inquiries. Economic uncertainties are bound to happen, but they shouldn't dictate the trajectory of your creative business. It’s easy to panic and worry when inquiries aren’t pouring in, but remember - what you focus on expands, what you think about you bring about.

Listen In → www.melissagalt.com/ac052

Mastering your business numbers and marketing strategies is crucial, especially in tough economic times. Are you familiar with your break-even number? Do you understand your overhead expenses? Do you have an emergency fund in place? We discuss all of this and more in today’s episode, including insights on strategic team and payroll reductions, client incentivization, and getting ahead of the curve by ordering before price increases.

We'll also shed light on the importance of networking and due diligence when venturing into new territories. Whether you're struggling with financial management, grappling with marketing strategies, or seeking ways to attract your ideal client in a dry spell, harnessing the power of a positive mindset and masterful business strategies will help you overcome these hurdles. Don't let economic uncertainty deter you! Instead, let's turn it into an opportunity to redefine and revolutionize your creative practice.

In this episode, you will hear:

Recommended strategies to help you maintain a positive mindset as a creative in uncertain times
How knowing your exact overhead numbers can help you stay afloat in a pinch
Tips on finding the right agents, builders, and other professionals when moving your business into a new neighborhood
The importance of having a clear, client-targeted website and marketing strategy that reflects your unique personality when attracting ideal clients

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Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

051: Your Clients Aren’t Qualified, Take the Lead Sep 11, 2023

Ever wondered why some client interactions leave you feeling frustrated and undervalued? The answer may lie in how you manage the design process for your clients. On today’s episode, we’re all about taking command and elevating your client interactions to streamline your design process. I’ll share insights from my decades of design experience to help remind you why you should be the one in control of the project, not your clients.

First, we delve into leading our clients as affluent creatives. We discuss the importance of taking charge of the discovery process and not allowing your clients to steamroll the project out of your creative direction. I share strategies for standing your ground, reinforcing your expertise, and leading the project to successful completion. We’ll also focus on streamlining selections, procurements, and installations, and how to combat decision-making fatigue.

Listen in today for my actionable advice on how to navigate client relationships with grace and confidence, leading them to their desired interior destination and beyond. This episode is packed with value, and I can't wait for you to listen in!

In this episode, you will hear:

Why you need to take the lead in the discovery process
How standing your ground in agreement negotiations can reinforce your expertise and pave the way to successful project completion
Ways to streamline your design process
Smart strategies that you can use to more effectively manage the delivery and placement of your clients’ pieces

Follow and Review:

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Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

050: Where Your Focus Goes, Finances Grow Sep 04, 2023

If you’re anything like the many designers I coach, you may feel like your focus is pulled in so many directions that it is hard to clear a path forward to higher profits. Something that I have found is true of most of these designers, however, is that they are often focusing too much on the wrong things.

When you give our attention too frequently to small, low-dollar tasks, you are not helping your business move forward. Those small tasks are taking your focus away from the high-dollar tasks that can truly make an impact on your profits. But how can you determine what tasks in your business are high-dollar versus low-dollar priorities? And what should you be doing to narrow your focus in order to better serve your bottom line?

In this episode of The Affluent Creative, we are diving into my specially curated list of designated high and low-dollar tasks to help you figure out where you should be shifting your focus in order to grow your profits. Together, we will comb through every single task in your business and categorize them into low-dollar or high-dollar, allowing you to identify your zones of genius: those activities that light you up, come naturally to you and bring you joy to focus on. These are the tasks that you should be sinking your teeth into, the ones that you alone can solve. Stop giving away your genius for pennies and start making your business work for you!

In this episode, you will hear:

Strategies to help you categorize business tasks into low-dollar or high-dollar
Insights on how to identify your zone of genius
The crucial role of lead generation and marketing in tightening your focus and growing your profits
Tips on presenting your design agreement to clients in a high-dollar way

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Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach
Success Guide Download
SEO Execution Guide

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

049: Get Your Team to Get More Done Aug 28, 2023

When did you last professionally check in with your team members? Have you ever tried utilizing a third party to collect self-evaluation answers from your team members rather than relying on skewed answers from bringing these questions up during evaluations?

Today’s episode of The Affluent Creative is one you won’t want to miss, whether your team is local, remote, or maybe not even yet existent. Chances are, even if you don’t yet have a team working for your design business, you will eventually need to hire one. And, even if it seems like your team is working out well, there may be issues you aren’t aware of that are getting in the way of maximizing your design business’ profits and your team’s satisfaction. You might even find yourself wanting to self-reflect on your own employee happiness and contributions within your own business.

Today, we are talking about the ways to get your team to get more done. I have so many tips and strategies to share with you that will help you to get the most out of your team, by getting their honest views on their workload, making them feel valued, and delegating tasks as needed to share the workload respectfully. The key is getting your team to take ownership of their role in the business so that they will be able to perform at higher levels. I’ll help you to shine a spotlight on the hidden talents within your team and guide you on how to motivate your team to align with your company's mission and goals.

In this episode, you will hear:

The importance of having a self-evaluation for team members, especially when distributed through a third-party system
Strategies to maximize team members' effectiveness by uncovering hidden talents and delegating tasks appropriately.
How to build a culture of ownership and engagement within a team, including creating a shared vision
Why transparency is so important in a creative business

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Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Resources: Get Your Team to Get More Done Books Referenced:

The Third Door The Comfort Crisis

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

048: Your Permission Slip to Play (for More Profit) Aug 21, 2023

When was the last time that you invested and treated yourself to some quality self-care time? Is self-care something that you allow for yourself regularly or do you find yourself putting it off until you’re less busy? The way that you view self-care is directly connected to the path of burnout. And though it may sound daunting at first, it is very possible to build a successful creative practice without compromising your well-being. You just need to give yourself permission.

Today’s episode aims to give you just that: the permission to figure out your ticks, your expectations, and your preferences, and allow yourself to indulge in them from time to time, gifting yourself the kind of self-care that you deserve. We’re talking all about that critical ingredient of balance within your business so that you can step off the path to burnout.

I will share with you my strategies for managing a busy creative career, family time, and rest in such a manner that one aspect doesn't undermine the others. Together, we'll explore strategies and solutions, including treating yourself to some luxury, blocking off personal time on your calendar months ahead, and checking in with your own expectations of what play looks like for you.

In this episode, you will hear:

Tips on achieving a harmonious work-life balance and avoiding burnout
The crucial role of setting clear expectations and standards, especially when traveling with others
The necessity of being aware of one's triggers and how to manage them effectively

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

047: The Ultimate Sourcing System for More Profit Aug 14, 2023

High Point Market is only two months away! Can you believe it? If you haven’t already signed up to join me on my VIP tour of the best sourcing sites you’ve never heard of, you can head to www.melissasviphpmkttour.com to secure yourself the exclusive treatment of being shown to all of my favorite outlying sources at High Point. And for those of you who aren’t able to make it this time, or that just want to get your hands on some stellar sourcing resources right now, I’ve got you covered in the meanwhile with today’s episode.

Sourcing makes up 30 to 50% of your business, so you want to ensure you do it as efficiently as possible. Today we are delving into the art of crafting the ultimate sourcing system. Transitioning from shopping to sourcing can be a game-changer in your design business. By creating a sourcing system, you can not only save time and money but also discover hidden gems that will enhance your projects and boost your profits.

I'll share how to use social media to maximize your reach and build a team of trade partners and vendors, and how to identify the 20 types of trade team members you should have on your side. Plus, I'll guide you through my world of sourcing unique pieces in interior design and how to create an irresistible story to sell your pieces, secure publication rights, and boost your social media presence. Tune in to elevate your interior design business, make it stand out, and get published!

In this episode, you will hear:

How to leverage trade partners and vendor teams to maximize your social media reach and get published
My advice on building a quality trade team and identifying new vendors for unique pieces
Tips on getting trade pricing, securing an accommodation order, and the importance of getting paid upfront

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Your Exclusive Seat on the VIP HPMKT Tour of Irresistible Resources You Didn’t Know Existed and Now Can’t Live Without!

Success Guide Download Remember as a designer, you do NOT shop or buy, that’s what your clients do. Declare your expertise by upleveling your language in conversation, on social media, and on your website. Instead you: Source Resource Specify Select Curate Design Create Procure Purchase

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

046: When You Break Your Process, You Break Your Profit Aug 07, 2023

How faithful are you to your process? Do you find yourself sometimes skipping over, ignoring, or avoiding steps? Maybe they make you uncomfortable or just don’t seem important enough at the time.

However, whether accidentally or intentionally, when you break your process, you break your profit. Your design process needs to be followed tightly because it will lead you to more profit, save you time, and increase your productivity. Having a process takes you out of winging it and puts you into winning it; sticking to your process removes random and delivers revenue.

Today, I’m your guide on a deep dive into process management and client relationships, two key areas that could make or break your design business. I’ll share with you some practical tips on how to spot red flags and protect your practice from potential pitfalls by identifying poor-fit clients from the get-go. We’ll discuss the importance of having open conversations about your client's design investment early on, as well as how to conquer that uncomfortable feeling when discussing numbers.

But it's not all doom and gloom! I’ve got some top tips on how to secure your ideal client and craft an offer that's too good for them to resist, ensuring your bottom line stays healthy while you attract clients that are a perfect fit for you. Staying true to your process will help you grow your profits in the long run, so tune in to fine-tune those details now so you can stick to them later.

In this episode, you will hear:

The importance of effective process management in maximizing profits in design practices.
Strategies to identify and weed out poor fit clients, including recognizing warning signs and managing client expectations
Ways to navigate the discomfort associated with talking numbers with your clients
How to protect your practice from potential pitfalls, such as unrealistic timelines and indecisive decision-makers

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

045: 10 Secrets to Get Yourself out of the Comparison Trap Jul 31, 2023

Comparison can be a destructive force, leading us to undermine our confidence and personal success. Today, I’m sharing ten secrets to escape this trap and claim your success, focusing on recognizing your unique blend of education, experience, expertise, talent, personality, hobbies, and interests.

First, we’ll explore the all-too-common problem of falling into the comparison trap. Together, we delve into understanding the triggers that lead us to destructive comparisons, often exacerbated by the role of social media. I share strategies to tackle these triggers and remind you that you are unique, with a combination of education, experience, and talent that sets you apart. I’m also sharing some insights from Benjamin Hardy and Dan Sullivan, authors of The Gap and The Gain, who offer guidance on how to stay in the 'gain' space for optimal well-being.

Throughout this episode, we explore a variety of tools and tactics to build confidence and avoid the pitfall of comparison. We delve into the importance of celebrating victories, no matter how small, and discuss the concept of a confidence kit or brag book. By the end of this episode, you will be equipped with the tools to escape the comparison trap and focus on your personal journey to success.

Join us on this enlightening journey as we escape the comparison trap and focus on our path to success. You are you, and that is your superpower.

In this episode, you will hear:

How to identify and reduce triggers that lead to destructive comparisons
Why minimizing time spent on social media can help you avoid harmful comparisons
Insights from authors Benjamin Hardy and Dan Sullivan about staying in the 'gain' space for improved wellness
The importance of gratitude in maintaining a healthy perspective and boosting self-confidence

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

044: Your Creative Business Wouldn’t Exist Without This, Take Care Of It! Jul 24, 2023

When was the last time you took care of yourself? Really take care of yourself? Not just eating healthy and getting enough sleep, but doing something that made you feel good, something that made you happy, or made your creative genius shine?

If you can't remember, or if it's been a while, it's time to make some changes. Taking care of yourself is not selfish, it's essential! When you're taking care of yourself, you're better able to take care of others, especially your business. You're more productive in your work, you're more patient with family, friends, and clients, and you're just happier overall.

There are areas in your life that are probably taking a toll on you which you probably aren't paying enough attention to. As creatives, our well-being is something that we often don't think about enough because we just naturally presume that we will always be the ones to take care of it all. It’s how we’re wired! But I really want you to change that, for the good of your business and most importantly, yourself.

In today’s episode, I’m exploring the importance of self-care for creative professionals, to help you remember that you're so much more than just a designer! We’ll dive into the necessity of self-care in its many unique forms, dispelling the myth that self-care is selfish or weak. I also have some ideas to share with you for how you can implement self-care into your routine in ways that make sense for you and benefit your whole self. Remember, your business thrives when you do. Join me as we debunk misconceptions and redefine what self-care can look like for you.

In this episode, you will hear:

Why it is more selfish to neglect your self-care
The importance of prioritizing physical, emotional, mental, and spiritual wellbeing when implementing self-care practices into your routine
How you can help see yourself as a client worthy of your own attention as well
Ways you might consider implementing self-care in a way that works for you

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

043: How Perfectionism is Killing Your Profits and What to Do About It Jul 17, 2023

I’m willing to bet that if you are about to tune into this show, there is a 90% chance that you are a perfectionist. I can confidently make that claim because I have yet to meet a creative who wasn’t!

As creatives, we often fall into the trap of postponing opportunities and stalling our business progress in the name of achieving that "perfect" standard. We may laugh it off or even try to turn it into a strength, but this bad habit can harm our business profits. In today’s episode, we’re having a crucial conversation about perfectionism and how it is sabotaging your business success.

First, we’ll explore the 10 hotspots where perfectionism might lurk in your business, from logo design to your website, business cards, and photography. Then, we’ll discuss the three different types of perfectionism and the two dimensions of perfectionism, all of which could be costing you time, money, and opportunities. I’ll also share my best strategies for beating perfectionism and unlocking the true potential of your business.

Remember, perfectionism is not a strength but a self-imposed standard that often stands in the way of progress. Let’s beat perfectionism together so you can maintain your business momentum!

In this episode, you will hear:

The most common areas within your business that perfectionism is disrupting and how to overcome these tendencies
How setting realistic and flexible goals can help you beat perfectionism
The importance of allowing yourself to be bad at something until you get good at it
How to embrace imperfections and harness the gifts they offer

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

042: 7 Signs You’re Stuck in a Business Rut & 7 Ways to Get Out Of It Jul 10, 2023

With such unprecedented demand for design since the pandemic, a lot of designers ended up putting themselves in overdrive. They got so busy producing and delivering the work that they lost sight of their actual goals and are now feeling depleted, wiped out, and that they've lost their passion for design. If that sounds familiar, I encourage you to really lean into this episode, as I've got some simple and small steps for solutions.

Sometimes we all find ourselves stuck in a creative rut, feeling frustrated and bored with our work. We can find ourselves in many types of ruts: you could be caught in a rut with your revenue, team, clientele, systems, environment, or even your brand. It's important to recognize the signs of being stuck and take the steps to get yourself off that hamster wheel and back into your best creative headspace.

On today’s episode of The Affluent Creative, we're diving into how to break free from a creative rut and reignite our passion for achieving business success. I’ll share my own experiences of navigating my way out of creative ruts as well as how to differentiate when you are experiencing depression versus creative stagnancy. Through my tips, you’ll learn how to identify when you are feeling stuck and in what capacity, and most importantly, what to do about getting out. From rearranging your office to changing your business style, every move contributes significantly to reigniting the creative fire within you. Join me as we conquer this challenge together and reclaim your passion.

In this episode, you will hear:

How to recognize when you’re in a business rut
How to differentiate a creative rut from depression
The importance of identifying and implementing personal "fuel" points to help refuel creativity and break the cycle
The power of testimonials in helping you to overcome your rut

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

7 Signs You're Stuck in a Business Rut: https://melissagalt.kartra.com/page/podcast-downloads-7-signs-stuck
Get Testimonials for Your Business: https://www.molloycom.com/testimonial-writing-service/
For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

041: What Are The Three G’s for a Successful Business? Jul 03, 2023

When aiming for success, sometimes the biggest obstacles are your own personal thoughts and beliefs. Whether you are limiting yourself, doubting yourself, or just not pushing yourself hard enough, all of these can hold you back from the greatness that you are so capable of! That’s where the Three Gs of Success will help. I’m talking about Gratitude, Goals, and Grit, in that order. These three qualities are so important in pushing yourself to become the best creative that you can be. You need to show gratitude for the successes you’ve already had, set goals for the success you want to achieve, and have grit to face the challenges ahead.

In today’s episode, I am diving into what the Three Gs of Success look like, why they are so important in helping you achieve success, and how to incorporate them into your daily life.

In this episode, you will hear:

How practicing gratitude in your daily life can shift your thinking toward success
Why it is so important to set specific and ambitious goals for yourself
How building grit can help you learn to tackle obstacles in the way of your success

Subscribe and Review

Have you subscribed to our podcast? We’d love to welcome you to our creative community, if you haven’t yet subscribed. We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and spreads the word about the podcast.

Supporting Resources:

Download the Secret Super App
- App Store Link: https://apps.apple.com/us/app/the-secret-super-app/id1486428772
- Google Play Link: https://play.google.com/store/apps/details?id=com.secretsuper&hl=en_US&gl=US&pli=1
Try out the Five Minute Gratitude Journal: https://www.amazon.com/Gratitude-Journal-Affirmation-Productivity-Mindfulness/dp/B09NPVVKWR/ref=asc_df_B09NPVVKWR/
Get your own Gratitude Jar: https://www.1800flowers.com/the-gratitude-jar-156706
For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

040: How to Work With Contractors Without Losing Your Mind Jun 26, 2023

Unless you are a designer that works in furnishings only, you are going to have to work with a contractor at some point. I don’t just mean general contractors either—plumbers, electricians, painters, drywallers, roofers, flooring specialists, wallpaper, hangers, appliance installers, cabinet makers and the list goes on.

Contractors are an integral part of design, remodeling, renovation, and new construction. Unfortunately, there are great and not-so-great contractors out there and you are going to have to work with both kinds. It’s important that you know where to find quality contractors and that you know how to work with them effectively.

In today’s episode, I'm diving in with my best advice for finding quality contractors you can trust, and the right way to vet them. I’ll go over the five must-haves to validate quality contractors every time, and why you want to craft a contract or code of conduct so that you can accurately and precisely set expectations.

In this episode, you will hear:

How to avoid the frustrations that working with contractors can sometimes bring
The importance of using a thorough process when vetting potential contractors
How and why you should craft a code of conduct or contract
Strategies to help you work effectively and foster successful working relationships

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

Free Resource - https://melissagalt.kartra.com/page/podcast-downloads-work-with-contractors
Check out the various associations for quality contractors NAHB, NARI, and NAPAC
For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

039: 7.5 Weekly Questions To Grow You And Your Business Jun 19, 2023

As a creative business owner, it's crucial to regularly check in with your practice to ensure you're on the right track toward success. One effective way to do this is by asking yourself a few questions every week which can help you identify areas for improvement, celebrate your achievements, and maintain a healthy balance between your personal and professional life. There are so many ways that you may not be allowing your business to flourish to its full potential if you aren’t regularly reflecting on what is working for it and what is not.

Today, I’m sharing with you the 7.5 essential questions that you should be asking yourself weekly to supercharge your design practice and boost both productivity and profits as well as your own joy and creativity. These questions touch on the importance of delegation, assembling a stellar, cross-trained team, and concentrating on your zone of genius to avoid burnout and cultivate a thriving creative business. Taking the time to implement these good practices in a weekly reflection will help you to find your flow and allow it to carry you to new heights in your business where you are excited and connected in everything you do.

In this episode, you will hear:

The importance of checking in and reflecting on your business practices regularly
Why you should probably be delegating more
How embracing interruptions and disruptions can rekindle your creativity
The power of vision boards in helping you to stay goal-oriented and excited

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

Check out my downloadable resource to see these questions in action: https://melissagalt.kartra.com/page/podcast-downloads-weekly-questions-grow
For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

038: Building Your Circle of Influence and Income Jun 12, 2023

Welcome back to another episode of The Affluent Creative where today, we are uncovering the secrets to constructing a powerful circle of influence and income within your design business. Building a robust circle of influence is a foundational element of your creative design firm’s success. Yet, very few designers actually know how to cultivate this circle or are neglecting the circle they already have.

That’s why I wanted to dive in and share my strategies for maintaining effective marketing and client communication. From expanding your list of contacts to crafting compelling email subject lines, we’re digging into techniques to elevate your business that you might not have thought of yet. We’ll discuss the importance of building connections with a variety of profitable partners and leveraging special occasions to send out personalized messages to those potential future clients.

Additionally, we explore layering digital marketing with non-digital techniques, such as utilizing quarterly snail mail newsletters to boost brand awareness. I will share with you a simple plan for creating a successful newsletter that includes a personal touch without overcomplicating it. If you are a designer that hasn’t put much thought into your potential client connections, you've got a wobbly inside your business! Following these tips will help you to expand your influence while leading your business to firmer ground.

In this episode, you will hear:

Connections that you should be adding to your list of contacts
Why you still need to utilize snail mail, even if your marketing is primarily digital
The importance of a captivating subject line for ensuring your email gets opened
My simple template for creating effective and engaging newsletters

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

037: When Bad Business Habits Happen to Good Designers Jun 05, 2023

Are you tired of feeling held back by bad habits in your design business? Think of habits simply as patterns of behavior that have become routine. There are healthy habits and unhealthy habits, and we all have a bit of both. Unfortunately, some of these unhealthy habits can be costing you a lot more in your design practices than you might realize and they can be very easy to fall into but trickier to break.

In today’s episode, I am going to walk you through a list of some of the bad habits that I encounter in many of the designers I work with. By pointing these habits out, I want to create awareness and shine a light on unhealthy business habits to give you a chance to take corrective action. Your awareness of these habits is key to helping yourself to reclaim time, money, energy, and productivity. Plus, there's a whole lot of extras that you're going to reap as a benefit of breaking these bad business habits.

In this episode, you will hear:

Bad habits in sourcing, billing, and client communication that might surprise you
Strategies that you can use to break free from unhealthy habits
The importance of setting boundaries and proactively establishing communication practices with clients early on
The power of asking for testimonials for boosting future design business

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

Check out my downloadable resources for this episode here: https://melissagalt.kartra.com/page/podcast-downloads-bad-habits-happen
For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

036: 15 Reasons You May Not Be Getting Hired May 29, 2023

When you're working at the right end of the market, it’s actually incredibly rare that a client won't move forward once they've been educated about the value of your design proposal, even if they give some initial pushback on pricing. So, if you find yourself struggling to seal that deal with your ideal client, you need to look at some of the other, surprising factors that may be making your ideal client hesitate to work with you. That’s why today, I want to share with you 15 reasons that might be stopping you from getting hired, even when your price is right.

The absence of a thorough design process, a low Know-Like-Trust factor, and even a potential client's partner feeling insecure can drastically impact your success rate. In this episode, I will guide you through the process of focusing on your client's interests, making your relationship with potential clients an inviting and exciting courtship, and allowing your own personality to shine through your business to attract similarly-minded clients.

I also discuss ways to make your clients feel special throughout the design journey – from sending thoughtful check-ins and gifts to walking them through their agreements so they are familiar with your process every step of the way. Tune in today to learn how to provide that first-class client care your ideal client expects, increase proposal acceptance rates, and uncover the secrets of getting hired and creating lasting connections with your clients.

In this episode, you will hear:

Surprising factors that impact your success rate in getting hired
Why making the courtship with potential clients more inviting and exciting can help secure long-term client relationships.
How to provide first-class client care
The importance of walking clients through your agreements and leveraging digital tools to remove obstacles during the discovery process

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

035: How to Get More Done in Less Time May 22, 2023

Time is our greatest non-renewable resource. There never seems to be enough of it, but worrying about not having enough time only limits you further. When we worry about feeling overwhelmed or lacking the hours in a day to get everything accomplished, we give into the kind of time-shrinking thoughts that interfere with our productivity. Today, I want you to identify your limiting beliefs around time to take better control of your time once and for all.

In today’s episode, I am diving into the best ways to increase your productivity and manage your behaviors around time. This does not mean making you busier! Instead, we’ll look at the difference between being busy and being productive and how shifting our mindset from time-shrinking thoughts to time-enhancing thoughts will unlock a healthier approach to time management. I want to pull you out of the busy trap and shift your gears and get you into being more productive and more profitable.

I will also share my best strategies for identifying those revenue rabbit holes or areas where you are losing precious time that you may not even be aware of. We may not be able to manage time itself, but we can always manage our behaviors around time. Learning this distinction will put you on the first step to revolutionizing your scheduling and reclaiming your time.

In this episode, you will hear:

How to be productive beyond being busy
Ways to replace your time-shrinking thoughts with time-expanding ones
The benefits of time tracking and time blocking
Why honoring your boundaries is one of the most important components to healthy time management skills

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

034: The 20 Keys to Effective Client Communication May 15, 2023

Let’s face it, as designers, we are in a business that is very complex, which can create a lot of frustration for our clients through everything from the long lead times to construction challenges. Your communication can not only land you the project, but it can also keep your client happy through that long dark tunnel of design.

As designers, we’ve got to remember that while we are used to the stress and frustration of the design process, our clients aren't. But, if you are following the most important keys to communication, you will keep things on track, moving forward, and alleviating your client’s frustration just by paying attention to them.

Today we are diving into my 20 keys to effective client communication. And I want you to grab a pen and paper to jot these down! Applying these effective guidelines for communication will serve both you and your client in staying stress-free on all fronts.

In this episode, you will hear:

The importance of separating facts from feelings and fiction
Why avoiding defensiveness is crucial for successful communication
How to create win-win scenarios for yourself and your client
Real-life examples of how these principles have helped me and my clients achieve better outcomes in our projects

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoac

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

033: How To Be Your Design Client’s Superhero May 08, 2023

As a creative, one of your biggest assets is your talent. You have the ability to envision, create, and orchestrate things in ways that others might deem impossible for themselves. This is your scope of genius and it is something you really need to lean into within your design practice.

When your clients see your expertise, they treat your services differently. You essentially become a superhero: someone who can anticipate and identify their problems and find creative solutions for them in ways they could never do on their own. This elevates your clients’ experience of design and makes them willing to invest far more into the project because they truly understand and appreciate the impact your designs have on their daily lives.

In today's episode, I'm going to share with you how to become a superhero for your design clients. We are covering the ups and downs of positioning yourself as an expert in their home and just how powerfully you can leverage your expertise throughout the process.

In this episode, you will hear:

How to have conversations that deliver cash to you and comfort to your clients
The three universal problems you solve with every design and why they matter
How to turn any furniture piece into a life-changing piece that clients can't resist
The crazy simple communication skill that every client wishes you had

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

032: Is Your Marketing Working? May 01, 2023

Are you marketing?

Often, when I ask designers this question, many tell me they have acquired a full practice by being word-of-mouth only. And while that is impressive, it can also leave you in a lurch. In our ever-changing economy, there are going to be times when that word of mouth goes silent–they could be right around the corner, and we’ll never know! If you don't have other engines for marketing ignited and running in your business, such uncertain times are going to be especially stressful for you.

The kind of marketing that I'm going to share with you today is measurable and trackable. You can apply metrics to it to keep on top of it and make sure it is continually working to your benefit. I also have a very simple scorecard that you can use as a strategic tool to help you to track the number of leads that you gain from each marketing strategy used. There are so many lead sources that I have lined up for you–we’re talking social media, lifestyle referrals, profit partners, and more. I’m here today to walk you through each so you can be sure you are getting the most out of the platforms and strategies that you are using in your marketing to keep your business profitable and your creativity flowing.

In this episode, you will hear:

Why relying on word-of-mouth marketing only can be risky
How to use my scorecard method to track and rate your lead sources
Which lead sources will be most beneficial for you to sink your teeth into
How to tell if your marketing is not working

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

Designer Score Card & Success Guides
Google My Business Optimization Plan
For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

031: How To Reclaim Your Productivity & Profit From Procrastination Apr 24, 2023

If you are anything like how I was as a young creative, you may view procrastination as a productivity tool. I pretended that waiting until the 11th hour to do something meant that I would get it done better, faster, and stronger. Instead, I got it done with a ton of unnecessary stress put on both myself and my teammates.

There’s a reason I don’t recommend that approach, and I can say that I’ve learned a lot since those days. That’s why today, I want to share with you the rules and tips that I’ve mastered over the years to help with reclaiming your productivity.

There are plenty of important tasks that many designers and creatives tend to procrastinate on–I’m looking at you, invoicing! But I’ve got a few tricks up my sleeve to help you reclaim your focus on those daunting tasks, reset your mind frame, and learn to prioritize productivity over perfectionism.

In this episode, you will hear:

My two rules and twelve tips for reclaiming your productivity
The best way to make yourself a lasting and impactful list of incompletions
Creative ways to hold yourself accountable for finishing up those incompletions
How sometimes sprucing up your working environment can also make the task at hand more enjoyable

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

030: Designer Tips to Maximize High Point Market Experience Apr 17, 2023

We’re quickly approaching the eve of this spring’s High Point Market so on today’s episode, I’m diving in with some tips on how to maximize your High Point Market experience. High Point is the world's largest furniture market with 12 million square feet of showrooms. Whether you've been before or you're a complete newbie planning your very first visit, it is going to be an epic experience–but you always need to go in with a plan.

I want your experience at High Point to be stress-free so you can experience all that it has to offer you as a creative person. High Point is one of those rare places where you really can connect with designers at every level of the market and from anywhere in the world. When you are around your people you can let your guard down, share your expertise, and learn from others. It's an amazing place to refresh and just see what is out there. My goal is to prepare you for the experience and lend you some of my expert tips for getting around, planning your visit, and making the most of your time there, so that you can enjoy all the excitement of High Point and none of the stress. There are a bunch of resources linked in the show notes for you to take advantage of throughout your visit. I am also sharing where you can find me at High Point because I've got some cool stuff going on that you probably want in on!

In this episode, you will hear:

Where to find me and the exciting opportunities I’m offering throughout the weekend
Recommendations for my personal favorite showrooms, social experiences, and more
Guides to follow to maximize your experience at High Point
The importance of expanding your vendors and getting a head start by planning before heading into High Point

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

Friday, April 21, 9-4 +(BONUS destination with celebration)

VIP HPMKT Tour with Melissa (Vendors You Didn’t Know Existed and Now Can’t Live Without)
Just 1 SEAT LEFT! + SWAG BAGS

Saturday, April 22, 10-11am Training + 11am-Noon Meetup

How to Set Flat Rates to Earn More with Less Stress, UNIVERSAL FURNITURE

Sunday, April 23, 10-11am Training

The Ultimate Sourcing System to Save Time & Get the Best Product, CODARUS, Broad Hall

Monday, April 24, 2-3pm Training + 3-4pm Book Signing “Marketing Luxury Design: Attracting Affluent Clients”
Playground for Profit: Marketing that Gets You, Clients, While You’re Having Fun:

https://melissagalt.kartra.com/page/hpmkt-the-point

Tuesday, April 25, 10-11am Training

How to Build a Team and Avoid Burnout

High Point Market, Spring 2023 Events Guide
For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

029: How to Sell the Design Dream Apr 10, 2023

In this episode of The Affluent Creative, I'm sharing some fun tricks and tips for how to sell the design dream. In my experience, taking a new client from a prospect to a VIP is a process of courtship. It is all about the romance and the wooing that needs to take place for your client. And to navigate that place most successfully, you need to learn how to use the correct language to paint a picture of the transformation you're going to deliver for them.

You want to create that vision in a way that they can see it, smell it, taste it, feel it, and hear it. A lot of this comes down to using sensory language to make a journey of all five senses for your client throughout the whole design process.

Interior Design truly does encompass every sense. I want you to harness your creativity to turn your design brand and process into a multi-sensory experience. We’re diving in today with methods to help you create that luxurious design journey for your clients.

In this episode, you will hear:

How using sensory language can elevate the entire design experience for your client Examples of creative phrases you can incorporate into your vocabulary to romance your designs The impact that experiencing high-end, luxury goods has on your ability to present them effectively.

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

028: Are You Forgetting Your Clients? Apr 03, 2023

It’s so easy to geek out over the design process–it’s what gets our creative juices going. But something that we always have to remember is that as designers, we would not have a place for those creative talents to flow if we didn't have clients. Even so, you’d be surprised how often I notice the client missing almost entirely from the focus of the design process.

There may be a space where you, too, are forgetting or ignoring your clients inside your design business. We’re talking about that important space before you even begin to discuss the scope of work or dive into targeted expert design recommendations, when the focus needs to be all on the client.

So, in today’s episode, I want to point these places out because they are costing you in many ways. Building that trust and creating those connections early on will only make the design process that much smoother for both yourself and your client. Awareness of all of the places where you need to leverage that fascination factor to get to know your clients will light the way for creatively rewarding, profitable, and potentially even lifelong partnerships with your most ideal clients.

In this episode, you will hear:

Places where you may be forgetting your clients within your design business
The importance of finding out more about your potential clients
Why you should be building client stories into your portfolio
Questions to ask your client to build your rapport and understanding of them in addition to their design needs

Follow and Review:

We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources:

See my resource guide to recap the information from today’s episode.
For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

027: Overcoming Client Objections for Designers Mar 27, 2023

Receiving objections from clients can feel incredibly uncomfortable without the right frame of mind. It’s so easy to fall into the trap of taking objections personally or resisting them outright. It can feel like your own worth is being rejected.

However, dealing with objections becomes much easier when you can learn to actually welcome them. They can instead become an opportunity to educate your client on the value of your design and the transformation that you are going to create for them.

In today’s episode, we are tackling how to overcome those negative associations with objections. Instead of being afraid and resisting when clients push back, I want to help you embrace them. The goal is to reframe the potential for an objection to be viewed as an opportunity to build more trust, clarity, confidence, and comfort for your client.

In this episode, you will hear:

Ways to reframe your relationship with client objections
Why you should never reduce your fees
The importance of a thorough and vetted client agreement
How to distinguish between objections to overcome versus objections to honor

Subscribe and Review

Have you subscribed to our podcast? We’d love to welcome you to our creative community if you haven’t yet subscribed.

We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and helps spread the word about the podcast.

Supporting Resources:

See my resource guide to recap the information from today’s episode:
For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

026: The Fast Path to Revenue Referrals for Designers Mar 20, 2023

As a creative, you may be terrified of networking. I get it–even if you were to throw me into a room of people without my cloak of expertise, I’d be heading for the closest comfortable wall to hide! I know that this makes sourcing client referrals feel overwhelming and uncomfortable at times, so I’ve put together my best advice on how to make networking work for you. Today, we’re diving into the ways that you can build your own network of referrals and collaborative partners that you love and want to work with. This is what I call a Profit Posse for your revenue referrals. Instead of putting yourself into uncomfortable networking situations, I want you to draw on your individual talents to grow your business, specifically with fellow professionals who share your ideal clients but are not competitors.

In our conversation, I’ll be sharing my tips on how to build your own private network for lucrative and ideal client referrals, how to identify who already serves your ideal clients, and is not a competitor, and how to build revenue relationships through research.

In this episode, you will hear:

The importance of looking for referral resources at all levels of a project
How to select the best members for your profit posse
My suggestions for well-crafted email invites to send to potential partners
Tips for putting together an in-person launch meeting for your newly assembled posse

Subscribe and Review

Have you subscribed to our podcast? We’d love to welcome you to our creative community if you haven’t yet subscribed.

We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and helps spread the word about the podcast.

Supporting Resources:

See my resource guide to recap the information from today’s episode:
For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

025: Harness the Power of Instagram to Build Your Brand, Part 2: Hashtags and Who To Follow Mar 13, 2023

Today, we’re continuing our two-parter series on the impact of Instagram on your business and how to harness its power to build your creative brand. In the last episode, we talked about why you should be using Instagram, what to post and when to post it, and a few other nuggets such as how to create your bio and design your grid. In today’s episode, we are diving into how to make sure that you are seen on Instagram–because what good is it to spend your precious time on Instagram if it is not getting you that needed client traffic?

I wanted to focus an episode exclusively on hashtags and who to follow because simply posting without engaging or deploying hashtags in a strategic manner is going to be a big, hairy waste of your time. The point of using hashtags when you post is to get you found faster. And I’ve spent a lot of time geeking out over these hashtag tips to save you time in that trial and error stage and help you target exactly who you are looking for through the words they are using. These strategies will help you to approach your engagement in an efficient and targeted way so you’re not just pulling at straws trying to get your clients to find your posts and interact with your content.

In this episode, you will hear:

What hashtags are and how to use them to your benefit through localized tags and project tags
How hashtag blocks can save you time when posting
Why it is so important to strike the perfect balance of low-use, mid-use, and high-use tags
Where to look for followers that will help to increase your client traffic

Subscribe and Review

Have you subscribed to our podcast? We’d love to welcome you to our creative community if you haven’t yet subscribed.

We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and helps spread the word about the podcast.

Supporting Resources:

See my resource guide to recap the information from today’s episode: https://melissagalt.com/instagram

Check out my Instagram @MelissaGalt to see these tips in action

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

024: Harness the Power of Instagram to Build Your Brand, Part 1 Mar 06, 2023

I know learning a new social media platform can be uncomfortable, or something many designers don’t want to bother with. In fact, I was apprehensive about Instagram myself when it first arrived on the scene. However, its staying power has persisted and it has continued to reshape the way that consumers interact with brands and businesses. At this point, you’re only doing yourself a disservice if you are still avoiding it.

Today, we’re starting a two-parter series on the impact of Instagram on your business and how to harness its power to build your creative brand. And, if you haven’t already tuned in for my last episode about the 12 Principles of Social Media, I highly encourage you to go back and check that out as well. The principles I discuss in that episode apply across the board to all platforms, including Instagram, to give you a strong foundation for marketing with social media. Today, we are going to focus on tips specific to Instagram, which can be an incredibly valuable (and free!) tool, particularly for designers.

As creatives, everything we do is about the visual and tactile components, which is why Instagram can serve us so well. In our episode today, you’ll learn how harnessing those visual and tactile components makes engaging with your clients beneficial to your brand but also how Instagram can be a fun and exciting method of inspiration for yourself and your own creativity. It does not have to be as overwhelming as you may think! It’s all about your approach, which I am here to guide you on today.

In this episode, you will hear:

Strategies to follow to make engaging with Instagram fun
Why it’s so important to blend business and personal when curating your content
What to include when crafting your bio
Tips for setting up a routine of impact that will gain you the most engagement

Subscribe and Review

Have you subscribed to our podcast? We’d love to welcome you to our creative community if you haven’t yet subscribed.

We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and helps spread the word about the podcast.

Supporting Resources:

See my resource guide to recap the information from today’s episode:
Check out my Instagram @MelissaGalt to see these tips in action
Gain some inspiration from the Instagram feeds of @trimqueen and @HatCliffConstruction
For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

023: The 12 Social Media Principles of Profit Feb 27, 2023

Social media is an amazing tool that, when used correctly, can serve and support your business’ success. It is not something that you need to dedicate gobs of time to either, as long as you can use it strategically. Selecting only certain feeds to follow, setting specific goals for engagement and activity, and not overwhelming yourself by managing too many accounts are just some of the strategies I’ll be diving deeper into throughout today’s episode.

Today, I’m sharing with you 12 specific principles to follow when using social media to increase your profit. With each principle, I will also leave you with a couple of action steps you can start trying immediately to help you move forward. We are all about taking action here, and these steps are smart, targeted strategies that you can implement on your creative journey to success.

In this episode, you will hear:

Why using social media strategically is so important for your business
What the 12 Social Media Principals of Profit are and how to implement them
Specific action steps for each principle for a clear and actionable way forward

Subscribe and Review

Have you subscribed to our podcast? We’d love to welcome you to our creative community if you haven’t yet subscribed.

We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and helps spread the word about the podcast.

Supporting Resources:

See my resource guide to recap the information from today’s episode:
For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

022: Multiply Each Project Investment To Maximize Profit Feb 20, 2023

Today, we’re diving into how to deploy the ten layers of design to maximize, multiply, and drive your profits. When we talk about these ten layers, I am referring to how you incorporate the following ten design components into each finished project: flooring, rugs, paint, upholstery, pillows and throws, case goods, lamps and lighting, accessories and art objects, artwork or wall decor, and window treatments and drapery.

Including selections from all ten of these layers maintains your scope of profit while achieving a tailored and thorough final product for your client. Every selection is a layer of investment for your client, which is a layer of profit for you. And this layering is possible with every single project! As you will learn in our conversation, the ten Layers don’t change, even if your client is a maximalist or a minimalist in their design preference.

I have a very simple, proven process that I've used for years that I will be sharing with you in today’s episode to help you leverage those layers and multiply those profits for your business. Be sure to tune in!

In this episode, you will hear:

What the ten layers of design are
How to use the ten Layers to multiply your profits
How to apply the layering process for both maximalist and minimalist clients
How to move your client away from focusing on their needs and toward taping into their wants

Subscribe and Review

Have you subscribed to our podcast? We’d love to welcome you to our creative community if you haven’t yet subscribed.

We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and helps spread the word about the podcast.

Supporting Resources:

See my resource guide to recap the information from today’s episode: https://melissagalt.mykajabi.com/profitable-expectations
For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

021: Creating Profitable Client Expectations Every Time Feb 13, 2023

Today is all about great expectations. We’re talking about creating profitable client expectations for every project, every time. When you enter into a design agreement with a new client, there needs to be clarity and transparency at all stages of the conversation. Too often I hear from designers frustrated that their clients don't have realistic expectations of their work. Working this way is stressful on both ends–the client and the designer– because it creates false expectations and preconceived, inaccurate, notions.

The solution may not be easy, but you have to remember that you are in charge of helping your client create appropriate, realistic, and profitable (for your benefit!) expectations. You have to be brave enough to shine a light on those false expectations and inappropriate or preconceived notions and show your clients the truth diplomatically and professionally. Because if you don’t, it's going to land you in a great deal of frustration, stress, and potential loss of profitability—none of which I want you to endure.

In today’s episode, we’re digging into my strategies for maintaining that crucial sense of transparency at all stages with your clients. I’ll help you to navigate your process with the intention to set clear expectations for your client.

In this episode, you will hear:

How to address false client expectations
The importance of having clear expectations at the start of your design journey with a client
What to include in your design agreement to help set those expectations early

Subscribe and Review

Have you subscribed to our podcast? We’d love to welcome you to our creative community if you haven’t yet subscribed.

We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and helps spread the word about the podcast.

Supporting Resources:

https://melissagalt.mykajabi.com/profitable-expectations
For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

020: Outsource Online for Ultimate Flexibility Feb 06, 2023

Today, we are diving into our next installment on the onboarding and hiring process: when and how to outsource online. Outsourcing is about hiring digital remote talent to help you in your business.

Because remote talent is flexible and can be hired out on an as-needed basis, using online outsourcing keeps you nimble in both uncertain times and wonderful times. You're not locked into a commitment of hours per week, you don't have benefits to pay, and you don't have vacation time to consider. For all of these reasons, it can be extremely cost-effective.

In today’s episode, we are digging into the ins and outs of hiring remote talent. I’ll share my recommendations for the types of work to be outsourced, when outsourcing can be especially beneficial for your practice, how to properly vet your sources and candidates, and so much more.

In this episode, you will hear:

The types of work you should consider outsourcing
Resources to use when looking for remote freelancing work
Best practices for filtering through remote candidates
What to include in your outsourced job posting and onboarding process

Subscribe and Review

Have you subscribed to our podcast? We’d love to welcome you to our creative community if you haven’t yet subscribed.

We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and helps spread the word about the podcast.

Supporting Resources:

View and download all the resources mentioned in today’s episode here: https://melissagalt.mykajabi.com/resources-for-hire-local
For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

019: Interviewing Tips and Tricks for Hires that Stick Jan 30, 2023

When holding interviews, it's common to feel as if you're the one being interviewed. Sometimes our nerves get the best of us, and we talk more than we listen, or we don't allow ourselves to see the candidate for the person they are presenting themselves to be. So today, we're going to dive into some of my best interviewing and onboarding tips and tricks.

In last week's episode, we discussed how to hire local assistants correctly the first time. Today's episode builds on that theme, with my interviewing tips and tricks for hiring that sticks. Hiring and team building are such broad topics with so much to dig into, so I've divided them into smaller chunks that you can focus and take action on.

Follow along with the process and join in!

In this episode, you will hear:

Unexpected question suggestions for strategic and insightful interviews
How to get a feel for a candidate’s skills and experience during the interview process
Things to keep in mind during a new hire’s onboarding process
Tips on structuring a thorough employment agreement

Subscribe and Review

Have you subscribed to our podcast? We’d love to welcome you to our creative community if you haven’t yet subscribed.

We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and helps spread the word about the podcast.

Supporting Resources:

View and download all the resources mentioned in today’s episode here: https://melissagalt.mykajabi.com/resources-for-hire-local
For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

018: How To Hire Local Assistants Right the First Time Jan 23, 2023

Diving into hiring for the first time doesn't have to be complicated. It can be simple as long as you follow the process that you need for success. Often, what stops designers from hiring is that they are afraid of managing people. Yet the right team can effectively manage themselves while saving you time and giving you back that creative energy for projects where you thrive.

Today, I want to focus in on hiring additional talent locally, as it seems to be the first step most designers take. We’ll discuss the ins and outs of how to identify what positions you need to fill, how to write job descriptions that will attract quality applicants, how to sift through resumes quickly and efficiently, where to seek the best talent, and so much more. I’ll also share with you some of my tried and true tips on getting to know your team and managing them effectively so that you can feel confident taking on additional hires in your business.

Tune into today’s episode to get that jump start into effective hiring and next week, we’ll continue our discussion of the process by going into further detail about what to expect during the interview process and beyond.

In this episode, you will hear:

How to identify what positions to fill and write a job description for those positions that will attract quality applicants.
What a red velvet rope policy is and how to apply it
Where to post to attract the best talent
How to know who will be the best fit for your team

Subscribe and Review

Have you subscribed to our podcast? We’d love to welcome you to our creative community, if you haven’t yet subscribed.

We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and helps spread the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

017: 7 Unexpected Ways to Get Clients When You’re Starting Out or Stuck Jan 16, 2023

We all hit a rut at some point in our design careers. Perhaps you've gotten to a place where business seems to have slowed down and you want to hit the refresh button to jumpstart yourself into a new market of clients. Or, maybe you are a budding new designer, trying to build up your portfolio and make it into your ideal client market.

Whether you are new to the game or simply looking for a new perspective, you need to step outside of your comfort zone and use the tools you have at your disposal to expand your business. That also means looking for clients in places that you may have yet to consider.

In today’s episode, we’re diving into 7 unexpected ways to find clients when you are just starting out or stuck in your business. Think of it as both inspiration and strategic guidance to help you get from starting out into a place of momentum and accomplishment.

In this episode, you will hear:

Seven out-of-the-box solutions to tracking down new markets for potential clients
Why being your own client can be especially rewarding
The importance of leveraging social media in your business
Why doing whatever it takes will get you farther than just stopping at your best

Subscribe and Review

Have you subscribed to our podcast? We’d love to welcome you to our creative community, if you haven’t yet subscribed. We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and helps spread the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

016: When and How to Fire a Client Jan 09, 2023

The topic we will discuss in today’s episode might come as a bit of a surprise. When you are listening here with me, you are used to getting a heavy dose of strategic inspiration, motivation, and momentum. And I know that talking about firing a client may seem like a bit of a downer. But the fact of the matter is that you need to be in charge of your business at all times, and that means when a client goes rogue, becomes abusive, or goes from being a great fit to being a poor fit, you have the right to fire them.

It is never an easy decision to make when you are considering firing a client. You will need to make sure you have all of your ducks in a row, that you have thought through your options and are not making decisions in the heat of the moment, and that you and your business are protected. However, I have experience in navigating these situations and I am here to help guide you through the process. I want you to be working with clients that you genuinely enjoy and look forward to hearing from, not ones that bring you and your team down.

In today’s episode, I want to share some of the most common reasons that you may want to make the tough call to fire a client. We will also look at circumstances when it is in your best interest not to fire a client as well as how to go about the firing process. So before you find yourself sacrificing your peace of mind to make a project work for someone not willing to work with your terms, listen in to today’s episode for some practical solutions. In this episode, you will hear:

The most common reasons for firing a client
How to navigate the process of discontinuing your work with a client
The best ways to ensure you and your team are protected when working with clients
Reasons you may want to hold off on making the decision to fire

Subscribe and Review

Have you subscribed to our podcast? We’d love to welcome you to our creative community, if you haven’t yet subscribed.

We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and helps spread the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

015: The Welcome Kit That Wins Clients Jan 02, 2023

When you are gearing up to begin the design discovery process with a new client, one of the best investments to provide them with is a welcome kit. A welcome kit provides your client with a glimpse into you and your team, social proof of your work, and a peek into your design process and pricing. You want to provide your future client with a preview of the perks they will receive when working with you and information to help them consider their potential investment.

There’s a lot of debate on what to include in a welcome kit and how to present it to a client. One thing is for sure–it needs to be easy to navigate and read, beautifully presented, and filled with testimonial proof of your creative genius. Today, I am walking you through the steps to put together an incredibly attractive and informative welcome kit that is going to win clients at first look.

In this episode, you will hear:

How to tier your welcome kit for every level of client
What to include in a welcome kit to make it informational and clear
The importance of taking a sensory approach when packaging and selecting your welcome kit materials
Why using client-friendly language throughout is necessary for securing clients

Subscribe and Review

Have you subscribed to our podcast? We’d love to welcome you to our creative community, if you haven’t yet subscribed.

We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and spreads the word about the podcast.

Supporting Resources:

Take a peek at https://thescoutguide.com/ for welcome kit design inspiration
For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, LinkedIn, and TikTok @MelissaGalt

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

014: The Three G’s for a Successful Business Dec 26, 2022

When aiming for success, sometimes the biggest obstacles are your own personal thoughts and beliefs. Whether you are limiting yourself, doubting yourself, or just not pushing yourself hard enough, all of these can hold you back from the greatness that you are so capable of!

That’s where the Three Gs of Success will help. I’m talking about Gratitude, Goals, and Grit, in that order. These three qualities are so important in pushing yourself to become the best creative that you can be. You need to show gratitude for the successes you’ve already had, set goals for the success you want to achieve, and have grit to face the challenges ahead.

In today’s episode, I am diving into what the Three Gs of Success look like, why they are so important in helping you achieve success, and how to incorporate them into your daily life.

In this episode, you will hear:

How practicing gratitude in your daily life can shift your thinking towards success
Why it is so important to set specific and ambitious goals for yourself
How building grit can help yourself learn to tackle obstacles in the way of your success

Subscribe and Review

Have you subscribed to our podcast? We’d love to welcome you to our creative community, if you haven’t yet subscribed. We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and spreads the word about the podcast.

Supporting Resources:

Download the Secret Super App
- App Store Link: https://apps.apple.com/us/app/the-secret-super-app/id1486428772
- Google Play Link: https://play.google.com/store/apps/details?id=com.secretsuper&hl=en_US&gl=US&pli=1
Try out the Five Minute Gratitude Journal: https://www.amazon.com/Gratitude-Journal-Affirmation-Productivity-Mindfulness/dp/B09NPVVKWR/ref=asc_df_B09NPVVKWR/
Get your own Gratitude Jar: https://www.1800flowers.com/the-gratitude-jar-156706
For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, and LinkedIn @MelissaGalt and TikTok @MelissaGaltBusinessCoach

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

013: The Right Design Agreement To Protect Your Profit & Peace of Mind Dec 19, 2022

Believe it or not, I see so many designers flying without a net, which is what I call it when you work without a letter of agreement or with one that has absolutely no protection for you in it. A letter of agreement is just another word for a contract, but it sounds much friendlier. Most importantly, a letter of agreement will outline all stipulations, clauses, and information that you and your client need to set up a positive and professional project timeline.

Your business needs to have a document that provides protection for your profits and peace of mind for you as the principal of the firm while at the same time providing clarity and confidence to your client. And even though this is so important, the legalese that most contracts are written in often makes both designers and clients uncomfortable and overwhelmed.

My attorney-approved letter of agreement template is written in plain English and covers everything needed for protection from any snafus that may arise. And in today’s episode, I will walk you through my process of creating the right letter of agreement that is not going to overwhelm you or your clients but will still provide all of the clarity, confidence, and cohesiveness needed for your next project.

In this episode, you will hear:

How to craft a thorough and protective letter of agreement in plain English that will be easy for you and your clients to navigate
Which clauses to walk your clients through when reviewing your Letter of Agreement
The importance of presentation and ease of information when crafting your letter

Subscribe and Review

Have you subscribed to our podcast? We’d love to welcome you to our creative community, if you haven’t yet subscribed. We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and spreads the word about the podcast

Supporting Resources:

View my Letter of Agreement template - https://melissagalt.kartra.com/page/the-right-design-agreement
For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, LinkedIn, and TikTok @MelissaGalt

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

012: Five Steps to Planning Your Best Design Year Ever! Dec 12, 2022

As the fiscal year comes to a close, it can be tempting to plow straight ahead and into next year’s work without pause. You might find yourself in over-drive, trying to tie-up those loose ends from this year while preparing for next year’s project load. Or, maybe you had a great year and you’re looking forward to what next year will bring and just can’t wait to dive in.

Whatever it may be that’s pushing you full speed ahead into the upcoming year, I want you to do yourself a favor and take a moment to pause. It is so important to take some time for yourself at the end of each year to reflect on your past practices and set goals for your upcoming year. Your success needs to be intentional, strategic, purposeful, and guaranteed. And the only way that you can make that happen is by taking a break away from your business, ideally in a relaxing space away from the grind, and reflecting. Assess what worked well and what didn’t, where you can find improvements, and set some goals for yourself.

I want you stepping out of the day-to-day and stepping into a space of vision, planning, and reaching. In today’s episode, I am going go be diving into how to assess the year that you’ve just wrapped up and use your reflections to predict and guarantee your best year ever in business.

In this episode, you will hear:

Five tips for planning your best design year ever
Why setting stretch goals are so important for your future achievement
How frequently you should be setting goals and evaluating your progress
The importance of social media in business and why you need to stay in touch with your clients

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Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, LinkedIn, and TikTok @MelissaGalt

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

011: How To Prepare For Uncertain Economic Times Dec 05, 2022

The past few years were a great time for design firms, with an extraordinarily high demand for our creative services. However, the times are beginning to change and we are seeing more and more economic uncertainty, which can be unsettling for many designers. Recessions are a normal part of economic cycles and we can't avoid them. But, we can be prepared to not only survive them, but to even thrive during them.

One of the keys to surviving an economic downturn is to avoid panic and worry and instead, apply strategic safeguards and seek creative growth opportunities. To make sure that your business is prepared, it is time to evaluate and streamline. I want you entering these uncertain times debt free, or as close to it as possible to reduce your risk.

It may take some careful consideration to get there, but it starts with pushing your creative boundaries and embracing new solutions that your creative mind is already so prepared to find. In today’s episode, I will share with you my ten tips to prepare for the economic uncertainty that we are starting to experience. These tips will help you to be strategic and focused and will give you a sense of confidence and ease that will help you breathe easier and feel prepared for anything that may come your way.

In this episode, you will hear:

Ten tips for surviving and thriving during economic uncertainty
The importance of building and maintaining an emergency fund
How your creativity can be used in your favor when looking for new ways to streamline your business practices

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Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, LinkedIn, and TikTok @MelissaGalt

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

010: Never Worry About Money Again When You Learn to Fuel the Soul of Your Business Nov 28, 2022

Think about your current client load and project pipeline. Are you satisfied and fulfilled by every decision that you’ve lined up at this moment? Or are you, like many creatives, worried about how you are going to manage all of the tasks and requests that you’ve agreed to while also jumping through hoops for a client’s every whim to get them on board with your vision?

Many of the designers that I work with have found themselves in the latter camp at some point in their creative endeavors. And you may feel this way too. As creatives, we often get ourselves involved in projects or agreements that do not necessarily align with our standard of business because we are solely chasing monetary profits or word-of-mouth advertisement, or because we just can’t say, “No.”

However, when you focus exclusively on your bank account, you starve the soul of your business. You actually wind up earning far less and becoming less satisfied and successful. So, this means that you will have to learn the power of saying “No” sometimes! You do not have to say “Yes” to every business proposition or client request if it does not align with the vision you have for your business. Being selective is key. But, getting there is the hard part!

In today’s episode, I will walk you through my best practices for legitimizing your business prospects through the power of selective discernment. In other words, I will key you into all the things you need to learn to say “No” to so that you can start saying “Yes” to higher satisfaction, a greater work-life balance, and more reliable and profitable project pipelines.

In this episode, you will hear:

The nine business basics that you need to have a legitimate and professional business
The most important things that you need to learn say “no” to for a successful business
How to use discernment to your advantage when navigating business decisions

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Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com Follow me on Instagram, Facebook, LinkedIn, and TikTok @MelissaGalt

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

009: Taking Care of WHO Matters Most In Your Business Nov 21, 2022

What are you doing for the whole of your body and soul?

Think about it for a moment. If your first reaction is to say, “Oh, I don’t have time for that, I’m on a roll in my business and self-care has to wait,” then I have some news for you. When you short-change yourself, you short-change your family, your friends, your clients, and, yes, your business. It’s just that important.

Putting yourself first isn't selfish. It's healthy and it is self-preservation that helps you to thrive rather than just survive. If you don't care for yourself first, you put yourself on the fast track to burn-out, sick-out, and checking out. Self-care isn’t something that should be thought of as your last priority, it should be your first.

In today’s episode, I am going to be diving into the care and feeding of your greatest business asset: you. This is an opportunity to become aware of the ways that you are neglecting your best self. I will provide you with some simple strategies for you to put in place to correct the deficiencies, to correct the self-neglect, get off the hamster wheel, and get back your sanity.

In this episode, you will hear:

Why self-care is such a key component for the success of your business
How to distinguish between self-indulgence and self-care
Strategies for creating a self-care routine that works for you
Inspiration from my own self-care routine that may help you to personalize your own

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We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and spreads the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, LinkedIn, and TikTok @MelissaGalt

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know we sent you.

008: How Being Cheap Is Killing Your Profits Nov 14, 2022

It may sound truly counterintuitive, but being cheap is killing your profits. We often look for ways to complete important tasks for our business by ourselves to save money. We think that this will maximize our profits because we aren’t spending the money to outsource the job. But taking on too many tasks that you don’t enjoy or aren’t skilled at is really just taking you away from your zone of genius.

When you are in your zone of genius, you’re at that intersection of what you absolutely love to do, what you're truly brilliant at, and what you're fast at completing. And if the tasks you are completing for your business don’t live in your zone of genius, you should be outsourcing or delegating them so you can spend more time doing the things you love to do. This will keep you from burning out but will also maximize your profits because your time will be free to complete the work for your business that only you can do.

In today’s episode, I will walk you through some of the ways that you're actually being cheap. I have solutions for how to work around these tasks that I will share with you. Your business should never feel like a chore–I want you to enjoy your work and be in your highest and best talent. I want you to do what you do best, what you do with ease, and I want you to delegate, outsource, or delete the rest.

In this episode, you will hear:

Why you need to stick to your zone of genius
Ten ways that you are cheapening yourself and your business
How to distinguish between tasks you should complete yourself and tasks you should delegate, outsource, or delete

Subscribe and Review Have you subscribed to our podcast? We’d love to welcome you to our creative community, if you haven’t yet subscribed.

We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and spreads the word about the podcast.

Supporting Resources:

Contact Tricia for Testimonial Support For more information about The Affluent Creative, check out my website www.melissagalt.com Follow me on Instagram, Facebook, LinkedIn, and TikTok @MelissaGalt

Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

007: Lead Generation to Fill Your Profit Pipeline Nov 07, 2022

Most creatives tend to go job to job, project to project, and client to client without any sense of a waitlist or a queue. This usually ends up feeling like a rollercoaster of cash flow and profits in your business. And while a rollercoaster ride is always exciting at an amusement park, it is much less enjoyable when it comes to your business model. The last thing I want is for you to feel overwhelmed by an incessant flow of projects without time to manage them all or, on the flip side, worried about where your next project will come from.

That’s why in today’s episode, we are diving into how lead generation can help you fill your profit pipeline without becoming overwhelming or unmanageable for your creative process. Having a project pipeline and building it on a continual and consistent basis eliminates the rollercoaster and puts you squarely in charge of the projects and the clients that you're working with and the timeline that you're working with them on.

I am not asking you to overload yourself and I do not want you on the fast path to burnout. Instead, I want you to feel in control of the projects that you take on, when you take them on, and why you are taking them on. And that does not mean sacrificing your steady workflow (and, importantly, your cash flow) either! So, grab a pen and paper and tune in for my best-researched and proven strategies for generating project leads and designing a practical process for managing them which will benefit both you and your client.

In this episode, you will hear:

What a profit pipeline is and why you need one
How to create a paid VIP waitlist for clients
Various lead generation strategies to seek out clients you will most benefit from working with
The importance of connecting and building relationships with clients
How partnering for profit can help you increase your client market and gain new opportunities

Subscribe and Review

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We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and spreads the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, LinkedIn, and TikTok @MelissaGalt

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

006: How To Define & Identify Your Ideal Hot & Buying Client Oct 31, 2022

When I first started my design business, I found myself in a client trap. 80% of my revenue was coming from 20% of my clients, but 80% of my clients were delivering just 20% of my revenue. When it came to choosing clients for the first five years of my business, I was not selective and I was not discerning. I didn't even know about an ideal client. But once I made this discovery and started to focus on the 20% of my ideal clients, my workload dropped significantly. I cut loose all the lovely people that were clients, but were too small or required too much hand-holding.

Since I have made this shift myself, I have shortcuts to share to get you on the path to becoming more selective and discerning with your own clients. Marketing to your ideal client means you're able to rise head and shoulders above the competition, you're able to be seen, heard, and valued beyond the crowd. I want you to assess and evaluate who your best fits are, instead of taking whoever shows up.

To do that, you need to start conversing with your clients and creating key points of connection with them. In today’s episode, I will walk you through my shortcuts for identifying and connecting with your ideal client. Creating these connections will lead to lasting client relationships that will make your business thrive without burning you out.

In this episode, you will hear:

Why you need to identify your ideal client
What are the four key types of client intel that you need to know
How to turn points of connection into points of profit

Subscribe and Review

Have you subscribed to our podcast? We’d love to welcome you to our creative community, if you haven’t yet subscribed.

We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and spreads the word about the podcast.

Supporting Resources:

Download the Success Guide to visualize key points from this episode
For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, LinkedIn, and TikTok @MelissaGalt

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

005: How To Stop Hiding In Your Business and Get Hired Oct 24, 2022

In today’s episode, we are diving into the many ways that you may be hiding inside your business. We are going to look at all the little ways that you are getting hung up on the mechanics of your business instead of getting yourself out there and participating in the magic of your creative energy.

I define creativity as the space where art and science meet and make magic. And I want you to be a creator of that magic rather than hiding on the sidelines! There are so many ways that you may be avoiding the big picture in your creative business. You may be trying too hard to achieve perfection in everything you accomplish, or feeling like you need to have all of the small components of your business set before you can go out and get yourself those clients.

I’m here to tell you that all you need to start a successful business is a client, a project, and a project. Logos, business cards, mission statements—they can come later. What you need to be doing now is getting yourself out there, presenting your unique talents to the world, and solving the problems for your clients that only you can solve. So, tune in today for that extra push to get out of hiding and into your creative practice.

In this episode, you will hear:

Why you need to be out there being found instead of hiding in your business
10 ways that you may be hiding in your business practices instead of developing your creative process and client interactions
How perfectionism is your biggest trap
The importance of being consistent and persistent in your social media presence

Subscribe and Review

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We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and spreads the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, LinkedIn, and TikTok @MelissaGalt

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

004: How To Reclaim Hours Each Week Oct 17, 2022

Time is our greatest non-renewable resource. There never seems to be enough of it, but worrying about not having enough time only limits you further. When we worry about feeling overwhelmed or lacking the hours in a day to get everything accomplished, we give into the kind of time-shrinking thoughts that interfere with our productivity. Today, I want you to identify your limiting beliefs around time to take better control of your time once and for all.

In today’s episode, I am diving into the best ways to increase your productivity and manage your behaviors around time. This does not mean making you busier! Instead, we’ll look at the difference between being busy and being productive and how shifting our mindset from time-shrinking thoughts to time-enhancing thoughts will unlock a healthier approach to time management. I want to pull you out of the busy trap and shift your gears and get you into being more productive and more profitable.

I will also share my best strategies for identifying those revenue rabbit holes, or areas where you are losing precious time that you may not even be aware of. We may not be able to manage time itself, but we can always manage our behaviors around time. Learning this distinction will put you on the first step to revolutionizing your scheduling and reclaiming your time.

In this episode, you will hear:

How to be productive beyond being busy
Ways to replace your time-shrinking thoughts with time-expanding ones
The benefits of time tracking and time blocking
Why honoring your boundaries is one of the most important components to healthy time management skills

Subscribe and Review

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We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and spreads the word about the podcast.

Supporting Resources:

Download the Success Guide to visualize key points from this episode
For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, LinkedIn, and TikTok @MelissaGalt

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

003: How to Charge Your Value: A Money & Value Episode Oct 03, 2022

When was the last time that you evaluated how you are compensated for your creative services? The last time that you raised your rates to reflect your experience and value? You know what I’m about to tell you: it’s time, in fact, you’re overdue! Today we’re diving into how to accurately charge for your services based on your value rather than your worth. You’ll learn how the solutions that you provide to the three universal problems every client has–health, wealth, and relationships–are your greatest advantage in accurately pricing your services. You’ll understand why it’s so important to adjust your fees based on the return on investment that your services give to clients, rather than on the amount of time it took for you to complete. Remember, you only get paid for your work once, even though it will be enjoyed by your clients for years to come. It’s crucial to learn how to harness and embed your value into your pricing, so that your business can stay lucrative and you don’t burn yourself out. Fortunately, I have key strategies for you to get the most out of your service pricing without discounting your own worth. Tune into today’s episode to hear my proven tips on how to ask for everything you deserve: because you don’t get what you don’t ask for.

In this episode, you will hear:

How to solve the three universal problems that all clients have.
How to move your client from need (logic and their head) to want (emotion and their heart) to increase their investment in your services
The importance of pricing your services based on outcome value rather than on time
How to get yourself out of the hourly trap

Subscribe and Review

Have you subscribed to our podcast? We’d love to welcome you to our creative community, if you haven’t yet subscribed.

We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and helps spread the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, LinkedIn, and TikTok @MelissaGalt

Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

002: You’ve Got This, I’ve Got You Oct 03, 2022

Today’s episode focuses on my big “why”: why I have taken on this podcast and how it can help you in your pathway to creative success. I hope that through sharing my experiences, giving you tips and tricks of the trade, and bringing in creative luminaries throughout the field, you will gain the insight and confidence to do what it takes to spark your passion. Coaching, training, inspiring, and speaking with creatives on their path to business success is something that brings me joy and fulfills me. That is why I am here with you. My goal is to give you the essential tools and resources you need to avoid being overworked and undervalued. I want to help you succeed in ways that you may not have thought possible or practical.

Most importantly, I understand that you are a one-of-a-kind combination of education, expertise, experience, talent, personality, hobbies and interests. My advice will never be “one size fits all.” I’m bringing you a wealth of strategy, smart systems, tested tools and tips that you can digest and apply at your own pace and wherever you are on your journey. So grab a pen and a pad and let’s dig in!

In this episode, you will hear:

The importance of not undervaluing your skills and product
Ways to deepen your focus and expand your productivity
Why it is so important to practice discernment in selecting clients and projects
Tips for maintaining unique contact with your clients

Subscribe and Review Have you subscribed to our podcast? We’d love for you to subscribe if you haven’t yet.

We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast.

Supporting Resources: For more information about The Affluent Creative, check out my website www.melissagalt.com

Follow me on LinkedIn and Instagram @MelissaGalt

Episode Credits If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

001: The Story You Didn’t Know Oct 03, 2022

Welcome to the Affluent Creative podcast! During our time together, you’ll hear my story of building a business and brand while seeking that elusive work-life balance. It’s less of a balance than a fusion because as a creative, we don’t flip on our creativity at 7am and turn it off at 5pm. It’s running 24/7/365 and it’s who we are, beyond what we do.

I want to share the wisdom I’ve gained from moving from chaos to clarity, fear to focus, and from seeing obstacles to opportunity. My goal is that in listening to my stories and experiences, you will find the inspiration, courage, and motivation to overcome your challenges while knowing that you are never alone in them. To kick off our inaugural episode, I’ll give you a glimpse into my story. However, my story would not exist were it not for my mother’s story, and even my godmother’s story. I come from a long line of creatives and each has shaped me into the person that I am today. It was a journey to uncover and tap into my innate creativity and find the right focus that put me on track to living and working, tuned in, turned on, engaged and connecting and making a powerful positive impact. Growing up in the shadows of my renowned mother and godmother, I was pulled in many directions. However, I was unsure which direction I wanted to pursue. For some time, I found myself chasing the dream my mother had for me because I lacked the courage to follow my own dream. It took my mother’s sudden passing and five years beyond it, to get the big lesson and uncover what would be the secret to my success (and might well be the secret to yours too.) Join me in today’s episode as I share these stories which will inspire you to take that leap of faith and transform your creativity into a business that informs and inspires, fuels and feeds, and serves and supports the WHOLE of your life, it does NOT swallow you whole.

In this episode, you will hear:

How losing my mother, gave me the freedom to find myself
The importance of living a “Why not?” instead of a “What if?” life
Why it is so important to listen to your intuition
What you need to ask yourself to ensure you are making the best decisions for yourself, your business, and your creativity

Subscribe and ReviewHave you subscribed to our podcast? We’d love to welcome you to our creative community, if you haven’t yet subscribed.

We’d truly appreciate it if you drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and helps spread the word about the podcast.

Supporting Resources:

For more information about The Affluent Creative, check out my website www.melissagalt.com
Follow me on Instagram, Facebook, LinkedIn, and TikTok @MelissaGalt

Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com Let them know we sent you.

Welcome to the Affluent Creative! Aug 29, 2022

What if you had a business coach who was a creative just like you, and could ask them about how they built a successful business they love? That’s what we do each week on The Affluent Creative. Hosted by Melissa Galt –– award winning business coach, marketing consultant, and interior designer with over 3 decades of creative experience –– every episode is an in-depth look at how to create systems and processes, increase your confidence, and build a quality team to support you. The goal is to give you the information and resources you need to avoid being overworked and undervalued, and help you earn more in less time with less stress.

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