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    Games & Hobbies

    Deconstructor of Fun

    Deconstructor of Fun podcast is created by games professionals for games professionals. We explore the business side of the games industry with the goal of bringing listeners content that is relevant, insightful, and entertaining on a weekly basis.

    Hosts:
    Michail Katkoff www.linkedin.com/in/michailkatkoff/
    Eric Kress www.linkedin.com/in/erickress/
    Phillip Black www.linkedin.com/in/phillip-black-economist/
    Jen Donahoe www.linkedin.com/in/jenniferdonahoe

    Advertise

    Copyright: © Deconstructor of Fun

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Growth Triggers #6 The Right Way to Build Your Game Marketing Team Mar 04, 2021
    Show notes

    Growth Triggers is a segment focusing on all matters of growth. In this episode, we discuss:

    • Whether to embed UA staff or not?
    • Who do you count in a UA team
    • What are the vital UA functions for a game team?
    • Who/what do you need for the best chances of success in SL?

    Your hosts

    Michail Katkoff and Eric Seufert


    TWIG #122: PUBG New State, Genshin Impact Dev Costs, Google Stadia Problem?, & Spotify Remote Work Mar 03, 2021
    Show notes

    Welcome to TWIG #122!

    Today we cover:

    #1. PUBG: New State is a futuristic new battle royale game for Android and iOS

    #2. Genshin Impact Dev Costs

    #3. Google Stadia Problem? A Video Game Unit That’s Not Googley Enough

    #4. Spotify says it's letting employees work from anywhere, while still paying San Francisco and New York salaries

    Hosts:

    - Miska Katkoff (@m_katkoff)

    - Joe Kim (@jokim1)

    - Eric Kress (@ekress)

    - Adam Telfer (@adamwtelfer)

    As always, pls feel free to send us feedback!

    Check out TWIG on the GameMakers YouTube Channel!


    How to Market Mobile Games in 2021 with Kieran O’Leary, VP Marketing at Rovio Mar 01, 2021
    Show notes

    ATT will handicap ad platforms’ abilities to target specific users throwing a wrench in the growth strategies of most top mobile game publishers. The three key changes will be:

    1. Resurrection of Product Marketing
    2. The Role of an IP in performance marketing
    3. The Broadening of Media Mix

    In this episode I'm joined by Kieran O'Leary, VP of Marketing at Rovio, to discuss mobile games marketing in 2021. We focus on the topics above and discuss what's the best way for the game and marketing team to work together.



    TWIG #121: BlizzCon, Zynga accelerates, Rovio's financials and VALHEIM! Feb 24, 2021
    Show notes

    Welcome to TWIG #120!

    Today we cover:

    #1. Zynga’s plan to accelerate growth in 2021

    #2. BlizzCon Online 2021

    #3. Valheim: How a 5-Person Team Created the Most Popular Game on Steam

    #4. Rovio 2020 Financial Statement

    Hosts:

    - Miska Katkoff (@m_katkoff)

    - Joe Kim (@jokim1)

    - Eric Kress (@ekress)

    As always, pls feel free to send us feedback!

    Check out TWIG on the GameMakers YouTube Channel!


    Growth Triggers #5 Why AppLovin and Zynga are Building Content Fortresses Feb 22, 2021
    Show notes

    Growth Triggers is a segment focusing on all matters of growth. In this episode, we discuss AppLovin's acquisition of an attribution platform Adjust, and Zynga's intention to invest in ad tech.

    Your hosts

    Michail Katkoff and Eric Seufert


    Embracer Group: Strategy, Outlook, and Focus on the Long-term | Kenshi Arasaki (ATA), Ken Go (DECA), and Randy Pitchford (Gearbox), Lars Wingefors (Embracer), Feb 19, 2021
    Show notes

    We get a comprehensive and in-depth discussion talking about industry consolidation/consolidators and more specifically about the Embracer Group. In a unique discussion, we get a very holistic perspective on Embracer speaking to:

    - Kenshi Arasaki, CEO, A Thinking Ape, One of the best in the industry at long-tail and forever franchise games with titles from the early days of IOS like Kingdoms at War.

    - Ken Go, CEO, DECA Games, Who specialize in live operations having taken over and successfully managed live titles such as former gree titles like Knights & Dragons and Modern War.

    - Randy Pitchford, President and Co-founder Gearbox, I think everyone knows Gearbox games most notably Borderlands.

    - Lars Wingefors, Co-founder and Group CEO, Embracer Group, Quickly becoming famous for a lot of the recent industry acquisitions they have been making.

    Host:

    - Joe Kim, CEO LILA Games


    TWIG #120: Supercell on 2nd Decade, Zynga Ad Network, Bad Robot Entering Games, Microsoft on Future of Games Feb 18, 2021
    Show notes

    Welcome to TWIG #120!

    Today we cover:

    #1. Zynga Is Building Its Own Ad Network, Mulling M&A

    #2. Bad Robot looking to be the rare Hollywood-and-games success story

    #3. Microsoft's Head of Cloud Gaming James Gwertzman Talks Past, Present, and Future of Gaming Tech

    #4. MY TAKE ON SUPERCELL IN 2020 AS WE BEGIN OUR SECOND DECADE

    Hosts:

    - Miska Katkoff (@m_katkoff)

    - Joe Kim (@jokim1)

    - Eric Kress (@ekress)

    As always, pls feel free to send us feedback!

    Check out TWIG on the GameMakers YouTube Channel!

    CLUBHOUSE EVENT

    • This Friday 2/19/2021 at 12PM PST
    • https://www.joinclubhouse.com/event/xob8aNOK

    Sponsors

    Square ENIX Montreal. Check out their open job positions here: semmtl.com/dof


    Learnings from Building My Dream Team with Sophie Vo, Studio Lead at Voodoo Feb 15, 2021
    Show notes

    How do you build a dream team from scratch?
    In this episode Sophie Vo, Studio Lead at Voodoo, details her journey of building a game team. We discuss how to craft a team culture, hire according to set values and lead through lockdowns.
    Sophie has a true passion towards leadership. Her approach is very methodical and constantly improving as she analyses, plans, executes and recalibrates based on learnings.

    Don't miss Sophie's original article "A Dream Team is All You Need".


    Future of PC Games | David Brevik (OG!), Sean Haran (Gearbox), Tim Morten (Frost Giant) Feb 12, 2021
    Show notes

    Today we will be speaking about the future of PC Gaming.

    Here with us to talk about this are 3 incredible speakers

    - David Brevik, Famous of course for founding Blizzard North and for Diablo but then also founding other game studios including Gazillion and now as President of Skystone Games

    - Sean Haran who’s held senior executive roles at 20th Century Fox, Marvel, Riot, and now as Chief Business Officer at Gearbox

    - Tim Morten who was at Activision, was CEO of Savage Entertainment, held exec positions at EA, Santa Monica and Blizzard before starting Frost Giant as CEO.

    Host:

    - Joseph Kim, CEO of LILA Games


    TWIG #119: EA Buys Glu, AppLovin Buys Adjust, Embracer Buys Gearbox, and Predictions (Shooters, Marketing) Feb 10, 2021
    Show notes

    Welcome to TWIG #119!

    Today we cover:

    #1. Why Did AL Buy Adjust

    #2. EA buys GLU

    #3. Embracer Group acquires Borderlands maker Gearbox Entertainment for $1.3B

    Predictions: Shooters and Marketing

    Hosts:

    - Miska Katkoff (@m_katkoff)

    - Joe Kim (@jokim1)

    - Eric Kress (@ekress)

    - Adam Telfer (@adamwtelfer)

    As always, pls feel free to send us feedback!

    Check out TWIG on the GameMakers YouTube Channel!


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