Dear Art Producer

Latest Episodes:

101: Pete Anderson and Robyn Swierk of Freshworks Nov 13, 2023

Show notes

In this episode of Dear Art Producer, Heather Elder, is joined by Robyn Swierk, the Senior Creative Program Manager, and Pete Anderson, the Global Video Lead, both from FreshWorks During the discussion, Robyn and Pete share their roles at FreshWorks, their workflow, how they engage with artists for projects, as well as tips for how artists can effectively pitch their work. They also reveal their predictions for the remainder of 2023 and share their dream jobs. Listen in for valuable insights into the creative process at FreshWorks. Stay tuned for more episodes of Dear Art Producer, bringing you the inside scoop on the enthralling world of creative production.

In an industry where the rules are always changing, it's helpful to hear from those on the front lines. Heather Elder is the visionary behind NotesFromARepsJournal.com; visit HeatherElder.com for industry updates, stunning photography and video, and the artists behind the work.

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Find Robyn on LinkedIn: https://www.linkedin.com/in/robynswierk/

Find Pete on LinkedIn: https://www.linkedin.com/in/pete-anderson-a689106/

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100: Sandra Gomez, SVP, Group Director, Creative Production Oct 26, 2023

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The 100th episode of the "Dear Art Producer," Heather Elder welcomes Sandra Gomez, Senior VP and Group Director in Creative Production at FCB Health. In their conversation they delve into Sandra's illustrious career and contributions to the industry. Her journey from a production assistant to her current leadership role at FCB Health exemplifies the transformative power of passion and purpose in the creative field. Listen in as they discuss the importance of fostering a supportive work environment, utilizing efficient systems like for streamlining production, and the critical role of scoping and spec sheets in successful project execution. Also discussed is Sandra's criteria for evaluating artists and the value of emotionally connecting with their work, and the significance of inclusivity in artist selections.

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Find Sandra on LinkedIn: https://www.linkedin.com/in/sandra-gomez-834b714/

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099: Christina Cort, Executive Producer Oct 19, 2023

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In this episode of Dear Art Producer, Heather Elder sits down with Christina Court, Executive Producer at JOAN Creative, for an insightful conversation about her journey in the world of art production and the ever-evolving landscape of the advertising industry. Listen in as Heather and Christina delve into various aspects of her career, her role as an executive producer, and her thoughts on the future generation of talent.

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Find Chris on LinkedIn: https://www.linkedin.com/in/christina-cort/

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098: Aggie Ryan, Assistant Producer Oct 12, 2023

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In the latest episode of "Dear Art Producer," host Heather Elder engages in an insightful conversation with Aggie Ryan, Assistant Producer at Preacher, an advertising agency in Austin, Texas. Aggie shares her unique experiences in the world of advertising and filmmaking, highlighting projects like the Preacher confessional radio station at Willie Nelson's ranch and the importance of flexibility and adaptability in the industry. The episode delves into various aspects of the creative process, client interactions, and the evolving landscape of marketing, making it a must-listen for anyone interested in the advertising and production world in 2023.

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Find Aggie on LinkedIn: https://www.linkedin.com/in/aggie-ryan-946a56159/

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097: Ali Berk, Director of Art + Print Production Sep 15, 2023

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In this episode of Dear Art Producer, host Heather Elder interviews Ali Berk, Director of Art and Print Production at 72andSunny in Los Angeles. Ali shares her fascinating career journey, starting as an intern in the fashion industry at Tommy Hilfiger at a young age, moving through high fashion brands and editorial magazines, and eventually transitioning to the advertising photography side. Listen in as she discusses her role at 72andSunny, where she oversees art production, photography, illustration, CGI, animation, and graphic design, the importance of creating meaningful partnerships between artists and brands, and the value of being deeply involved in the creative process. The conversation also touches on the challenges and opportunities in the current production landscape, with a focus on providing value and creating work that is hard to ignore.

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Find Ali on LinkedIn: https://www.linkedin.com/in/alison-berk-9010636/

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096: Liz Aviles, SVP Strategy and Cultural Insights Jun 22, 2023

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In this episode, Liz Aviles shares insights from the annual trend report she develops as Senior Vice President of Strategy and Cultural Insights at Upshot, a marketing agency that identifies insights and crafts strategies at the intersection of culture and commerce. From mindful maximalism to chaotic cooking, Liz explores the trends inspiring creative business innovation across various categories. Heather and Liz also discuss the impact of disruptions on art, the rise of micro-cultures, and the rapid growth of AI, and offer their insights on how creatives and brands can stay ahead of the curve. If you're looking to expand your vision and tap into the energy and appetite for change in the culture, this podcast is a must-listen!

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Find Liz on LinkedIn: https://www.linkedin.com/in/lizaviles/

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095: Erika Henke, Photo Production Manager Jun 01, 2023

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Join host Heather Elder on Dear Art Producer as she sits down with Erika Henke, the Photo Production Manager at Land's End. With over two decades of experience in fashion, commercial photography, and video production, Erika manages teams of creatives to produce stunning work across all forms of media. In this episode, Heather and Erika discuss the importance of building strong relationships in the industry, as well as the challenges faced by new entrants. They also delve into the importance of personal connections with artists, developing a budget to cover all aspects of a photo shoot, and the impact of AI in the advertising industry.

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Find Erika on LinkedIn: https://www.linkedin.com/in/erikahenke/

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094: Cliff Lewis, Director of Art Production May 12, 2023

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Welcome back to another episode of Dear Art Producer. This week host Heather Elder interviews Cliff Lewis, Director of Art Production at Droga5 in New York. Previously in his career, Cliff was the Director of Art Production at BBH in London and New York overseeing award-winning work for such brands as Levi Strauss, Audi,and more. Now at Droga5, Cliff manages a team of art producers who are part of an integrated system of production. Listen in as they take a deep dive into Cliff's world and cover topics such as social media, finding your voice, and being ambitiously creative.

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Find Cliff on LinkedIn: https://www.linkedin.com/in/cliffl/

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093: Kim Stoerker, Senior Integrated Producer May 05, 2023

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Welcome to Dear Art Producer. Listen in as host, Heather Elder interviews the talented Kim Stoerker, a freelance integrated art producer, on her inspiring journey from college student to one of the most sought after art producers in the industry. Kim shares valuable insights on the ever-evolving role of art producers, the importance of successful creative calls and treatments, and the challenges of bidding on projects. But that's not all - the duo talks about everything from the changing role of technology in art production to the increasing importance of providing feedback to underdog photographers.

More about our guest:

Find Kim on LinkedIn: https://www.linkedin.com/in/kimberly-stoerker-4621129/

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092: Karen Blatchford, Senior Art Producer Apr 27, 2023

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Welcome to an all new season of Dear Art Producer! On this episode, host Heather Elder sits down with Karen Blatchford, Senior Producer at VMLY&R in Chicago. Karen is, an experienced and multi-talented producer with over 20 years of experience in the industry. Listen in as Karen talks about her background in photography, her experience as a cost consultant, and her passion for print productions. She also provides valuable insight on how to get a producer's attention, the challenges of integrating broadcast and print productions, and the impact of budget constraints on photography projects.

More about our guest:

Find Karen on LinkedIn: https://www.linkedin.com/in/karen-blatchford-baa2642/

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Heather Elder's Bio: https://www.heatherelder.com/CONNECT-&-RESOURCES/thumbs

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