Dealer Talk With Jen Suzuki

Latest Episodes:

Ep5 Internet Sales Series: Stop Sending Boring Emails! Level Up Your Video Game! Nov 03, 2025

Show notes

Emails alone won't cut it anymore. In this episode of Dealer Talk with Jen Suzuki, we dive into how to leverage video to boost responses, engage leads, and convert more sales.

Jen walks you through:

Using AI to craft tailored video scripts for introductions, follow-ups, and appointment confirmations.
The 4 "moments that matter" in every customer journey — from first contact to sold.
Be-back videos and loyalty follow-ups to reconnect with previous buyers.
Tips for thumbnails, intros, and video length that actually get watched.

Learn why video isn't just a trend — it's now a must-have in the dealership sales toolkit. Perfect for salespeople, BDC agents, and managers looking to boost engagement and close more deals.

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Ep4 Internet Sales Series | Stop Being Transactional: Connect, Build Trust, Sell More Oct 29, 2025

Show notes

Are you still saying, "What I'd like to do is get you down here…"? That old-school, transactional approach is dead. In this episode of Dealer Talk with Jen Suzuki, we explore the relational selling mindset — the strategy that builds trust, boosts confidence, and creates lifelong customers.

Jen walks you through:

The difference between transactional and relational selling
How to connect with customers, uncover what matters, and avoid rushing the sale
Using AI and smart word tracks to pivot conversations toward value, not just price
The 5 "checkboxes" to establish rapport, confidence, and trust before asking for an appointment
Real-world examples and exercises to shift your sales approach immediately

If you want to stop high-pressure selling and start building relationships that convert, this episode is your roadmap.

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Ep3 Internet Sales Series | The 3-Step Framework to Convert Internet Leads Into Appointments Oct 27, 2025

Show notes

So many people avoid calling internet leads — and it's not fear, it's lack of process. In this episode of Dealer Talk with Jen Suzuki, I break down my 3-step call framework that builds trust, uncovers what customers really want, and locks in appointments fast.

You'll learn:

How to lead with helper vibes instead of "sales vibes."
How to get into flex mode to understand their needs and preferences.
How to confidently set appointments and ask for commitment.

No scripts. No robotic pitches. Just human-to-human connection that converts.

Perfect for BDC agents, sales consultants, and dealership leaders who want to level up their call game.

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Ep2 Internet Sales Series | Aggressive 72-Hour Internet Lead Follow-Up Strategy Oct 22, 2025

Show notes

Unlock the secrets to mastering internet lead follow-up with Jen Suzuki! In this episode of Dealer Talk with Jen Suzuki, Jen dives deep into her aggressive, results-driven 72-hour follow-up cadence for internet leads. She shares proven strategies for phone calls, texts, voicemails, personalized videos, and AI-assisted messaging—designed to help dealerships convert more buyers, build trust, and stand out in a competitive market.

Whether you're a BDC rep, salesperson, or manager, Jen's insights will show you how to find the low-hanging fruit, engage customers with personalized content, and maximize your internet sales conversions. Tune in for actionable tips, real-world examples, and a few laughs along the way!

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Ep1 Internet Sales Series | Stop Sounding Basic! Level Up Your Phone Game with Jen Suzuki Oct 20, 2025

Show notes

In this solo episode, Jen Suzuki kicks off her new Sales Series with the energy, insight, and strategy that'll transform your phone calls into conversions.

Jen breaks down her favorite real-world techniques that work for inbound, outbound, internet, and service calls — the same tactics she teaches top-performing dealership teams across the country.

You'll learn:

How to make an intro that hooks customers instantly
How to use loyalty recognition to build instant trust
How to sell the appointment before asking for it
Why energy, benefits, and connection beat old-school sales scripts every time
The "What are you doing right now?" technique that boosts same-day appointments

This episode is pure gold for salespeople, BDC agents, and managers who want to stand out on the phone and close more deals — without sounding robotic or desperate.

Tune in and get ready to level up your sales conversations!

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Leadership That Sells Cars: How Raul Gomila Took City Kia to #3 in the Nation Oct 16, 2025

Show notes

Get ready to meet Raul Gomila, General Manager of City Kia of Greater Orlando, and one of the highest-performing dealership leaders in the nation!

Jen Suzuki dives deep into Raul's playbook on leadership, management, and dealership growth — and how he built a championship culture that sells +/- 500 cars a month.

Raul shares how he turned an average store into a national powerhouse through daily coaching, empowering managers, and creating a customer-centric, ethical, high-performance culture. From handling downturns to motivating teams, promoting talent, and expanding massive service operations, Raul reveals what it truly takes to lead a winning dealership.

If you're a GM, sales manager, or dealership operator, this episode will fire you up with real-world strategies, leadership inspiration, and practical systems that drive results — no excuses, just execution!

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Ep. 8 2.0 MPI Follow-Up Calls: Turning Conversations into Approvals Oct 13, 2025

Show notes

In this episode of Dealer Talk with Jen Suzuki, I break down how to take everything from the previous service advisor lessons — warm greetings, Job-Risk-Reward (JRR), analogies, and MPI preparation — and execute a 2.0 follow-up call that drives approvals.

I'll cover:

How to personalize each call and start with a warm, human touch
Using good news first to relax customers before addressing needed work
Incorporating JRR and analogies to make repairs clear and relatable
Strategies for texts and follow-ups when customers don't pick up
Tracking approvals and keeping momentum for a seamless customer experience

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Ep. 7 Real MPIs, Real Practice, Real Results: Boost Approvals with Hands-On Training Oct 08, 2025

Show notes

Learning concepts is only half the battle — the real skill comes from practice. In this episode of Dealer Talk with Jen Suzuki, I share an interactive activity from my live classes that helps service advisors take everything they've learned — from warm greetings to Job-Risk-Reward explanations and analogies — and put it into action using real MPIs.

I'll cover:

How to use MPIs, photos, and videos to plan conversations
Partnered role-play exercises to practice greetings, JRR, and analogies
Tips for managers to coach their teams during practice
Turning practice into confidence so live customer conversations feel effortless
A weekly challenge: pick two MPIs, create analogies, practice, get feedback, and level up your team

When advisors practice in a safe environment, their confidence rises, explanations become clear, and customer trust — and approvals — soar.

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Ep. 6 Stop the Tech Talk: Why Analogies Win Service Approvals Oct 06, 2025

Show notes

Specs, millimeters, torque, hydraulic pressure… customers check out FAST when advisors go "full tech mode." That's where analogies change the game.

In this episode of Dealer Talk with Jen Suzuki, I share one of my favorite techniques that helps customers understand repairs without feeling overwhelmed: turning technical jargon into relatable stories.

I'll cover:

Why customers decline work when they don't understand the language
How to use simple, everyday analogies (like crayons, sneakers, or coffee filters)
The power of humor and storytelling to reduce tension and win trust
How to practice analogies as a team for fun, memorable customer experiences
A weekly challenge: turn two MPI jobs into analogies and test them with your team

When you swap tech talk for real talk, customers nod, laugh, and approve more often. Analogies make the complex simple — and that's where credibility (and sales) live.

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Ep. 5 The #1 Takeaway from My Service Classes: J-R-R Explained Oct 01, 2025

Show notes

Most customers don't wake up excited to buy brake pads or a cabin filter. That's where YOU come in.

In this episode of Dealer Talk with Jen Suzuki, I reveal the secret weapon that service advisors across the country call their #1 takeaway from my classes: the J-R-R Formula (Job – Risk – Reward).

Here's what we cover:

How to explain any repair in plain English without jargon
Why "just listing repairs" kills approvals and trust
The easy 3-step J-R-R approach that makes recommendations stick
How to weave in humor + humanity to keep it real (and not salesy)
A weekly challenge to put J-R-R into practice on brakes, tires, filters, alignments, and more

This is Trust-Building 101. When you use J-R-R, you stop sounding transactional and start sounding relational. And that shift is what customers respect — and approve.

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

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