Dealer Talk With Jen Suzuki

Latest Episodes:

Top Dealer, Rob Cochran's Vision for Automotive Excellence Nov 20, 2024

In this episode, I sit down with Rob Cochran, Chairman & CEO of Cochran Automotive Group, 39th largest dealer group in the nation, to dive into the future of the automotive industry and the critical changes dealers must embrace. Rob has also been on the NADA board since 2020 and is the upcoming 2025 Vice Chairman and 2026 Group Chairman.

Rob sheds light on the government mandates, OEM conformity, and digitalization that are reshaping the landscape. From ADAS and autonomous driving to the impact of China on global OEMs, Rob explains how the industry is evolving and why the focus must remain on the customer.

We discuss the importance of building strong, long-term relationships with customers, as dealers must adapt to new technologies and changing shopping behaviors. Rob emphasizes the need for dealerships to shift from short-term targets to a customer-centric, experience-driven approach that nurtures loyalty and supports sustainable growth.

As we explore the rise of AI, Rob highlights how it’s revolutionizing both sales and service processes, and how dealers must rethink traditional methods to stay ahead. With a deep dive into leadership philosophy, culture, and growth strategies, Rob offers valuable insights into leading a dealership through these changing times.

Don’t miss this compelling conversation about navigating change, fostering loyalty, and driving the future of the automotive retail industry

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Selling Your Credibility: The Key to Successful 🚙 Sales! Nov 11, 2024

In this episode, I dive deep into a crucial yet often overlooked aspect of the sales process: the importance of teaching salespeople how to sell their own credibility. When engaging with potential buyers, establishing trust and demonstrating expertise is paramount. Many sales professionals struggle with this, but it’s essential for building meaningful connections and fostering a customer-centric approach.

Join me as I explore strategies for establishing credibility, highlighting your expertise, and forging personal connections that resonate with buyers. We’ll discuss the power of a confident introduction and the importance of bringing genuine value to the table—often in the form of saving your customers time.

I’ll share insights on how to effectively communicate your credibility, especially in today’s remote sales landscape where words carry more weight than ever. With the right credibility statements woven into your sales conversations, you can inspire trust and confidence in your potential clients.

Drawing from my daily experiences working with salespeople in dealerships, I’ll provide practical examples and techniques to help you set yourself up as a respectable professional. Whether you’re meeting buyers face-to-face or through a screen, the skills you develop in selling your credibility will make all the difference in your sales success.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

GM’s and Sales Managers: This is a highly effective training activity! I use this too and it works! Nov 03, 2024

In this episode, we're diving into effective appointment-show techniques specifically designed for general managers and sales managers in the dealership environment. This is a highly successful activity that can transform your approach to customer interactions and drive next-level success.

Join me as I share powerful training and coaching techniques that high-performing managers use to break barriers every day. We’ll reflect on concepts from a previous episode on Reverse T.O./E.M.I., identifying three key strategies that bridge the gap between BDC and Sales. You'll learn how to create a VIP experience for every customer with an appointment, ensuring they feel welcomed and valued.

I’ll outline specific goals for managers to embrace, empowering them to support their salespeople and BDC teams effectively. You’ll walk away with a step-by-step role-playing activity that engages GM’s in the sales process, helping them set clear expectations that can be practiced repeatedly. By incorporating customer notes into this warm welcome, you’ll find that write-ups become smoother, communication improves, and deals are made and delivered more efficiently.

Sales managers can also adopt this activity to help their teams master the improved sales process, reinforcing the importance of practice within your organization. Plus, don’t forget to grab some flip chart paper for this engaging exercise!

Tune in to elevate your appointment-show game and foster a culture of continuous improvement in your dealership!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Order Takers Are Moving Out! Consider These Updated Interviewing and Onboarding Strategies Oct 29, 2024

In this episode, we're exploring innovative strategies for interviewing and onboarding new salespeople in your dealership for 2024. As the sales process continues to evolve, it's crucial that our interview and onboarding practices keep pace. Join me as I discuss how setting clear expectations from the outset can empower new team members to understand their roles and what it takes to succeed in your organization.

With the majority of car buyers engaging through calls, texts, and emails before they even step foot in the dealership, the importance of strong phone skills cannot be overstated. As inbound calls continue to rise, we need to communicate to new hires that making calls is a key expectation. I’ll share how to tie this essential skill into your interview process, ensuring everyone is aligned from day one.

Throughout the episode, I’ll cover effective interview questions, streamlined processes, and actionable onboarding steps that will inspire you to elevate this critical aspect of your business. Whether you're a seasoned manager or new to the hiring process, you’ll gain valuable insights to enhance your team's performance and drive success in the coming year.

Tune in to revamp your approach to onboarding and prepare your dealership for success in 2024!

Unlock Higher Conversions | Personalize Car Buyer Engagement with ActivEngage! Oct 20, 2024

Join us for an insightful episode where I sit down with Bill Reidy, VP of Sales, and Carol Marshall, COO at ActivEngage, a leader in people-powered messaging solutions for car dealerships. We delve into how personalized engagement transforms the car-buying experience, ensuring online shoppers feel valued and cared for.

Discover the evolution of customer engagement through digital interactions, including chat and SMS, and learn why these channels deserve the same attention as in-person conversations. We'll explore the critical differences between actively engaged and fully engaged customers, emphasizing the importance of relationship-building in the sales process.

We highlight the art of engagement that uncovers customers' needs and pain points, accelerating the sales funnel. ActivEngage’s innovative approach helps dealerships harness the power of digital retailing, driving higher-quality leads and faster closing rates.

This episode is packed with strategies to avoid outdated methods and enhance your dealership’s online presence. Learn how to maximize your marketing spend, track chat data for insights, and ensure your team is prepared to engage customers at every opportunity.

Tune in to discover how to leverage value-based conversations to boost your conversion rates. Don't miss out—check out ActivEngage now or visit them at the NADA Show this January!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

ActivEngage is your digital messaging driver with more then 14,000 satisfied customers in automotive chat.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Learn Smart Marketing: AI, Machine Learning & Market Strategies with Carla Wade! 🚗 Oct 14, 2024

Join us for an insightful episode with Carla Wade, Chief Revenue Officer at Lotlinx, to discuss the current challenges facing car dealerships in our "State of the Union" segment. With dealers scrambling to offload bloated inventories, we delve into the evolving landscape of automotive sales where traditional advertising methods are becoming obsolete.

As consumers spend 13-15 hours making vehicle decisions over a span of 1-3 months, inflation and rising interest rates have made buyers more cautious, often driving them over 50 miles to find the right deal. Carla highlights the pressing need for dealers to enhance their online presence, emphasizing the importance of VIN-level marketing and effective dealership website management.

In this episode, Carla breaks down the critical differences between AI and machine learning, explaining how each can be leveraged to make smarter inventory management decisions. She discusses how Lotlinx stands at the forefront of this technological evolution, guiding dealerships to choose the right tools that not only streamline operations but also provide valuable insights into market dynamics.

Discover how improved vehicle descriptions, competitive pricing, and high-quality photos can attract buyers in today’s market. Carla shares insights on using AI and machine learning to optimize pricing strategies and enhance inventory visibility, allowing dealerships to make informed decisions without the overwhelming manual effort.

Learn how technology can help pinpoint low-funnel buyers and ensure that vehicles are seen by the right customers at the right time. Carla emphasizes the importance of understanding specific dealership needs to effectively harness data, leading to better decision-making and increased profitability.

With practical metrics and a simple checklist, she breaks down how dealers can maximize efficiency and profitability while reducing the need for discounts. Tune in to learn how to navigate the complexities of today’s automotive market and harness the power of Lotlinx’s expertise to reclaim your time and boost your bottom line!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Driving Excellence: GM Practices for Effective Training in Dealerships From Top Auto Group Leader Oct 08, 2024

Join my interview with Liz Hernandez, a powerhouse in dealership growth and training with the Morgan Automotive Group. With passion and energy at an all-time high, Liz discusses her tireless efforts to uplift numerous dealerships under her guidance. She highlights the crucial role of culture and leadership in driving success, emphasizing that when General Managers (GMs) and managers actively engage with salespeople, everyone benefits. “Train your people,” she says repeatedly making the point that you must “love on people.”

Liz shares her approach to training, addressing the common excuse of being “too busy.” She believes that when the entire team is in sync, more appointments are made, leading to increased sales. Her unique ability to encourage salespeople to seek feedback on their calls reflects a growing confidence and commitment to improvement.

Delving into the dynamics of leadership, Liz outlines how successful GMs set the tone for the day by prioritizing collaborative training sessions. She emphasizes that building a strong culture requires GMs to actively participate in daily training on product knowledge, rapport building, and phone skills, ensuring that every salesperson has the tools to succeed.

Liz also confronts the challenges faced by service departments, stressing the need for ongoing training. She points out that service advisors, as the frontline of the brand, often struggle with difficult customer interactions. By investing time in training, managers can empower their teams to handle calls effectively, leading to greater customer loyalty and satisfaction.

Throughout the episode, Liz advocates for a culture where complacency is absent, and training is embraced as a vital part of daily operations. She shares strategies to celebrate successes and recognize efforts, reinforcing the idea that investing in people leads to better results.

Tune in to discover how to cultivate a thriving dealership environment through dedicated training, strong leadership, and a focus on nurturing your team!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Why Documenting Notes Is So Important for Dealer Sales Teams Oct 01, 2024

In this episode, we dive deep into a crucial yet often overlooked aspect of the sales process: documenting notes. Whether you're a manager, a BDC representative, or a sales rep, this episode is tailored for you.

I explore why documenting customer interactions is essential for improving sales performance and enhancing customer relationships. We’ll discuss how thorough note-taking can help each team member make more personalized connections with customers, ultimately leading to more successful car deals.

I pull up my worksheet on what to document that I use in dealerships when I’m training and coaching. Ask me for a copy!

Discover how consistent documentation fosters unity within the team, ensuring everyone is on the same page and that every customer feels valued. Just like putting cars back on the lot, this practice requires ongoing attention and commitment. Don’t miss this opportunity to elevate your customer service and sales strategies! Tune in and learn how to turn your notes into a powerful tool for success.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

From Tesla to Dealerships: Denise Leleux, CEO on Mobile Service Success! Sep 24, 2024

In this episode, we sit down with Denise Leleux, CEO of Curbee, a pioneering mobile service tech platform designed specifically for dealerships. After their successful time deploying mobile with Tesla, Denise and her team gained invaluable insights that led to the creation of playbooks and standards to help dealers seamlessly deploy mobile service solutions.

Join us as Denise shares her expertise on setting up mobile service initiatives, tackling some of the biggest challenges dealers face, and the transformative benefits of adopting mobile service. Discover how this innovative approach not only enhances customer service but also builds trust through transparency and retains clients even after their warranties expire.

We dive into the future of mobile service, the lessons learned from working with Tesla, and how dealers can leverage this knowledge to improve sales and customer relationships. Whether you're a dealership owner or a sales professional, this episode highlights the many advantages mobile service brings to the table and offers actionable insights that can elevate your sales strategy. Tune in for an enlightening conversation that could change the way you think about mobile service in the automotive industry!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Welcome to VIP: Mastering the Reverse T.O. for Exceptional Customer Engagement Sep 17, 2024

General Managers, Desk Managers and Sales Teams! Learn how to execute the reverse T.O. and set the tone for a car deal, a solid review and a repeat client!

In this episode, I teach the art of creating a warm and welcoming atmosphere for car buyers through the innovative concept of the reverse T.O. General managers and sales managers this is the vital act that first impressions play in the sales process.

Discover how to make every customer feel like a VIP from the moment they step into the dealership. We’ll discuss the importance of personal connections, immediate engagement, and how to effectively represent your dealership and brand. Learn actionable strategies to ensure that customers feel anticipated and valued, transforming their experience into one that feels tailored just for them.

We’ll explore the power of prior customer research and how it allows managers to initiate meaningful conversations that make customers feel like gold. When sales managers introduce customers to their salespeople while sharing insights about the preparation that went into their visit, it not only boosts the credibility of the salesperson but also enhances the overall value of the team.

This episode is packed with practical tips and real-world examples that will empower managers to kick off every car deal in the most favorable way. By mastering the greeting, managers can set a positive tone for the entire sales process and demonstrate their commitment to the success of each salesperson on their team.

Listen in to level up your skills in customer engagement and learn how to build value at hello—because the first impression truly makes all the difference!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

The Power of Continuous Training & Team Development with 🥇Award Winning Manager, Mike Lucente Sep 12, 2024

Quotes from guest, Mike Lucente. "Speed of the leader is the speed of the team", "Be more of a coach then a manager" and "Unrelenting in your vision."

In an insightful interview with Mike, a seasoned manager at Alabama's largest Kia dealership, he emphasizes the importance of nurturing team members' success and fostering an environment of continuous learning. With over 30 years of experience at the dealership and a history of achieving the prestigious President's Award, Mike believes that effective leadership requires a deep commitment and hard work, especially in today's fast-paced automotive landscape.

Mike notes that many of his team members are millennials and Gen Z, who joined during the challenging times of COVID-19. This shift has brought new energy to the dealership, and Mike is dedicated to ensuring that onboarding for both sales and Business Development Center (BDC) teams is consistent and thorough. He highlights the value of structured, process-driven training that every team member undergoes, reinforcing the importance of maintaining focus and adherence to established protocols.

Rebuilding the sales department and refining processes are critical objectives for Mike. He understands that training extends beyond video modules; it requires a hands-on approach where managers actively engage with their teams. "The speed of the leader is the speed of the team," he asserts, stressing that an interactive leadership style can significantly boost energy and enthusiasm within the team.

To facilitate collaboration, Mike champions a strong team concept that fosters interdependency between BDC and sales personnel. This synergy is vital to providing a seamless customer experience, ensuring that guests do not have to repeat their interests upon arrival, after already discussing them with the BDC.

Mike's approach to training is both consistent and interactive. He insists that when customer engagement falters, managers must step in immediately to guide the process. He advocates for managers' involvement in sales calls, particularly when complex customer questions arise, allowing BDC representatives and salespeople to observe and learn from the strategies employed.

By adopting a "you do one, I do one" training methodology, Mike cultivates a supportive environment where team members feel comfortable and empowered to improve. He underscores the importance of nurturing frontline skills through live sales calls, asserting that managers, with their wealth of experience, are ideally positioned to demonstrate effective techniques in real-time.

In Mike's perspective, the key to success lies in active involvement, continuous training, and fostering strong relationships within the team. His commitment to these principles not only enhances team cohesion but also drives the dealership's overall performance.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Embracing Change with Jen Suzuki | From Resistance to Resilience Sep 03, 2024

In this power punched episode, I tackle the critical need for change in today’s fast-paced business environment! And this motivating epiisode is quick to the point and provides many examples to dial into for process improvement in your business.

In example, salespeople lead customers through the sales process vs customer immediately all over you demanding #’s quickly leading to no deal.

Soooo, change in sales process is necessary. Learn a process to structure a change initiative to execute. Be aware though, people start thinking about this change and under pressure they can crack and get discouraged even abandoning the change. Be ready for this! Here's another example. Service MPI call includes value, risk and reward vs price drop only. Change is necessary. I share ways to zoom into this and have a strategy to change the outcomes! ANDDDDD, another one: Long winded meetings that can go 1.5 hours vs 10-minute power meeting. Learn a simple strategy to conduct shorter meetings that includes a quick activity to implement right away to reinforce your meeting focus.

Discover how to structure a change initiative that empowers your team, preventing the pitfalls of pressure and discouragement.

Change is a collaborative effort that demands reinforcement and commitment. I provide practical performance measurement strategies to ensure that new practices become the norm. By the end of this episode, you’ll be equipped to not only manage change but to thrive in it, unlocking new possibilities for your organization.

Tune in to learn how to elevate your business practices, foster professional development, and set your teams up for success. Change may require determination, but the rewards are boundless—watch as everyone thrives!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Mastering Service BDC Department Success: 10 Tips to Set More Appointments with Jen Suzuki! Aug 26, 2024

In this episode, join me as I go hard into the world of service BDC appointments! I'm sharing 10 ways to get more service appointments and this epi is moneyyy! 💰

Dealerships are in a constant battle to secure loyalty from existing clients while also attracting new ones. At the heart of this challenge lies the crucial role of the service department, where customer relationships are nurtured and sustained. So, dealerships need a lot of appointments on the books! Those calls coming in and going out are GOLD! I share 10 things that will boost your call appointment conversions!

Every day, a barrage of phone calls floods the service department, making each interaction a potential turning point in customer loyalty. I shed light on the pivotal role of appointments in ensuring that service BDC reps can effectively engage customers into the store. Through a deep dive into the world of service Business Development Centers (BDCs), I share insights gained from conducting weekly training sessions and meticulously analyzing customer calls on a daily basis.

Discover the essential ten actions that can revolutionize outcomes in service BDC, from improving customer satisfaction to driving appointment bookings. Learn the art of identifying key customer cues and concerns during calls, enabling service teams to pivot swiftly, address issues, and secure crucial appointments. After all, it is these personalized interactions that lay the foundation for long-lasting customer loyalty and dealership success.

Tune in to this episode to unlock the secrets of nurturing loyalty through calls and empowering your service department to thrive in the competitive automotive landscape.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Building Wealth and Brands with Lisa Copeland | From Top 1% Real Estate Agent Aug 20, 2024

https://www.meetlisacopeland.com

Join us for an inspiring conversation with Lisa Copeland, a top 1% real estate agent among 90,000 peers, co-founder of Cardone Mortgage, and host of *American Dream*. Lisa shares her remarkable journey from entrepreneur and car dealer to real estate powerhouse, emphasizing the importance of personal branding and the impact it can have on your career.

In this episode, Lisa discusses her partnership with Grant and Elana Cardone, revealing how she made the leap into real estate in 2020 and why she believes in the power of networking—“always take the meeting.” She shares invaluable insights on what it takes to become a top performer, from self-belief to strategic investment in real estate.

Lisa says there is three ways to build wealth—inheritance, exit strategies, and self-driven initiatives—and passionately advocates for homeownership as a key to financial freedom. With her experience, she highlights the benefits of real estate as a hedge against inflation and the importance of finding a knowledgeable realtor.

We also explore the challenges posed by COVID-19, how Lisa pivoted her career, and the impressive 1,200-agent network she built globally with Elana Cardone. Drawing inspiration from her entrepreneurial father, Lisa shares lessons learned from both successes and setbacks, making this episode a must-listen for anyone looking to elevate their career and financial future.

Tune in for a wealth of knowledge and inspiration on branding, investment, and the entrepreneurial spirit!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Enhancing Dealer Valuations and Succession Planning with Dave Cantin Aug 11, 2024

This guy is a blast to chat with! This episode is fast-paced and packed full of great info. I love this interview, Dave's energy & momentum! 🤩 He openly gives his expert advice based on what he is seeing with current dealers who are looking to sell.

Meet Dave Cantin, CEO of Dave Cantin Group, a leading Strategic Mergers and Acquisitions advisory firm that specializes in representing publicly traded companies and top 150 dealerships to protect their assets and legacy through succession planning, even if they are not considering a merger or acquisition. Dave shares valuable insights into the industry that can significantly improve dealer valuations.

Dave delves into the key strategies operators can implement right now to evaluate their infrastructure focus and unlock growth potential within their businesses. By reviewing specific expenses and tightening up areas like inventory control, managing new car supplies, optimizing fixed operations, and scrutinizing expenses, dealerships can enhance their enterprise value and prepare for a successful sale in the future.

During the interview, Dave highlights three critical areas that run parallel to improving dealer valuations. Firstly, he emphasizes the importance of inventory control, managing new car supplies, days in stock, and optimizing floor plan expenses. Secondly, he discusses the significance of fixed operations and how investing time in understanding clients can lead to tangible improvements in business performance. Lastly, Dave stresses the need for dealerships to closely examine their expenses, identify areas of overspending, and eliminate duplicate resources to boost profitability.

By implementing Dave's actionable steps and insights, operators can streamline their operations, enhance business efficiency, and ultimately increase their dealership's valuation potential. Tune in to discover how strategic planning and meticulous attention to detail can set your dealership up for long-term success and financial growth.

Succession planning, as Dave explains, is not just about exiting a business but also about acquiring and protecting assets. By having a well-thought-out plan in place, dealerships can ensure continuity and protect their legacy. Dave emphasizes the importance of revisiting and reassessing the succession plan annually, much like tax evaluations, to adapt to changing circumstances and maintain growth potential.

To navigate potential catastrophic events and ensure business continuity, Dave advocates for clear leadership structures and instant triggers for key decisions. By proactively planning for various scenarios, businesses can mitigate risks and enhance their overall valuation.

Don't miss this opportunity to learn from Dave Cantin and discover actionable strategies to improve your dealership's valuation and future prospects. Visit DaveCantinGroup.com to access the Market Research Report featured in Forbes and explore JumpIQ for additional insights and resources. Tune in to elevate your dealership's success and secure its long-term legacy.

>>> www.davecantingroup.com

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Path to Sustainable Growth with Glenn Lundy | Building Teams, Volume Thinking, High Performing Business Aug 06, 2024

I sit down with Glenn Lundy, the dynamic CEO of 800% Elite Automotive Club, newly accomplished car dealer, and esteemed motivational speaker. Glenn, widely known for his impactful shows like The Morning 5 and Rise & Grind, delves into the crucial distinctions between investing versus spending and balancing, urging listeners to change their terms to change their actions.

glennlundy.com

Discover the inner workings of Glenn's revolutionary 800% Auto Elite Club, where a diverse mix of dealership DNA fosters a vibrant learning environment. Gain exclusive insights into why breaking free from the confines of a 30-day month window is essential for shattering limited thinking and embracing continuous growth through innovative approaches.

Unveil the secrets behind achieving unprecedented 800% growth as Glenn dissects why many settle for merely doubling up to 200%. Learn why sustaining long-term growth demands relentless action even after initial success, as Glenn imparts invaluable advice on viewing businesses with a forward-thinking mindset.

Explore the transformative power of fostering relationships with team members who are driven by a shared desire for growth, rather than being reduced to mere numbers on a spreadsheet. Glenn shares strategies on shifting language and narratives surrounding business expansion, emphasizing the importance of volume thinking over gross thinking and how volume can be the ultimate problem-solving tool.

Gain a deeper understanding of the significance of not solely relying on financial statements when making decisions, and discover why aligning your entire team's efforts is crucial for creating abundant opportunities. Learn how every action taken today contributes to the infinite game of business, and uncover the rewards of owning your role within your organization.

Tune in to this episode to unlock key strategies for sustainable growth, empower your team to strive for excellence, and embrace a transformative mindset that paves the way for long-lasting success in the ever-evolving business landscape.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

Reynolds and Reynolds offers automotive retailers the industry’s exclusive Retail Management System (DMS), along with integrated retailing tools to enhance dealership operations and customer satisfaction. https://www.reyrey.com/solutions/dms

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Maintaining Loyal Clients in Service & Sales | Easy Actions That Impact Customer Retention and Satisfaction Jul 30, 2024

In this fast-paced solo episode, I focus on the world of customer loyalty and the intricate strategies involved in creating and maintaining loyal clients. I share invaluable insights on the often-overlooked aspects that can make a significant impact on customer retention and satisfaction.

With a keen focus on the service department, the episode delves into the critical role that service actions play in fostering loyalty. By pinpointing small yet crucial areas that are frequently disregarded, our host sheds light on the importance of setting up robust systems and processes to ensure a seamless customer experience.

I also highlight the significance of confirmation texts or calls to mitigate no-shows and enhance customer engagement. From addressing missed appointments to defining trade appraisal processes on the service drive, she offers practical approaches to maximize client outreach and capitalize on sales opportunities.

Drawing attention to the untapped potential of contacting clients with unused maintenance plans, our host emphasizes the need for proactive communication to retain customers and drive sales. By bridging the gap between sales and service, I underscore the importance of acknowledging and rewarding loyalty to foster long-term relationships.

Through personalized contact strategies, such as reading and highlighting client history and notes, I advocate creating a tailored experience that sets your dealership apart. By demonstrating genuine interest, showing appreciation, and maintaining a high level of etiquette, I emphasize the power of building rapport and trust with customers.

The episode concludes with actionable steps to enhance customer loyalty, including consistent follow-up calls, personalized interactions, and value-driven communications. By leveraging low rates from OEMs and conducting post-visit follow-ups, I showcase how a customer-centric approach can drive satisfaction, loyalty, and ultimately, business growth.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Tips to Increase Line Items for Service Teams Jul 25, 2024

In this episode, we will explore valuable tips and techniques for service advisors looking to boost their bottom line by increasing line items during service interactions when writing service in a car dealership. The Power of Personal Connection As a service advisor, the check-in process is your first opportunity to connect with customers and set the stage for a successful service experience. We discuss the importance of slowing down, making genuine connections, and building trust with customers during the check-in process. By incorporating simple gestures and personalized touches, you can establish yourself as a trusted advisor and enhance the overall customer experience. The Post-It Note Technique Discover the power of the post-it note technique and how it can help you increase line items and generate more revenue. We delve into the details of this effective strategy and explore real-world examples of how service advisors have successfully implemented it to drive results. Learn how a small note can make a big impact on your service interactions and improve customer satisfaction. Mastering the MPI Call Gain valuable insights into the art of conducting Multi-Point Inspection (MPI) calls to propose additional work and secure customer approvals. We compare a standard call to an enhanced "2.0" call, highlighting the importance of communication skills, active listening, and building rapport with customers. By mastering the MPI call process, you can increase line items and drive profitability for your dealership. Demonstrating Your Value We explore practical strategies for reminding customers of your unique value as a service advisor. From sharing success stories to highlighting your expertise and dedication, we discuss ways to differentiate yourself and strengthen customer relationships. By focusing on building trust and showcasing your worth, you can set yourself apart and enhance customer loyalty. Thank you for tuning in to this episode of Dealer Talk with Jen Suzuki! We hope you found these tips and techniques valuable for improving your performance as a service advisor in a car dealership. By mastering the art of personal connection, leveraging the post-it note technique, refining your MPI calls, and demonstrating your value to customers, you can elevate your service interactions and drive success in your role. Stay tuned for more insights and strategies to help you thrive in the dynamic world of automotive service advising. Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com 🔥Check out our sponsors!🔥 LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability Reynolds and Reynolds offers automotive retailers the industry’s exclusive Retail Management System (DMS), along with integrated retailing tools to enhance dealership operations and customer satisfaction. https://www.reyrey.com/solutions/dms CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Take Another Swing When You Get Appointment Pushback in Service & Sales Jul 23, 2024

In this episode, I help you with a plan to address common objections and challenges encountered when attempting to schedule appointments with customers. Whether you're in Service BDC, a Service Advisor, or a Salesperson, this episode provides valuable insights applicable to both sides of the business, highlighting parallels in the appointment-setting process that lead to successful outcomes.

Many times, people may attempt to avoid committing to an appointment, citing the need to check their schedule or get back to you later. Instead of accepting this as a dead-end, why not take another swing at securing the appointment? Discover a range of techniques and strategies to navigate these scenarios effectively, empowering you to persist and engage prospects in a meaningful way.

Drawing from real-world examples and practical advice, I tackle the nuances of reengaging prospects who show resistance to booking appointments. By emphasizing the importance of understanding the customer's needs, articulating the urgency of addressing their concerns, and presenting your solution as the best-fit option, you can compel prospects to take the next step and commit to an appointment.

Uncover actionable solutions to address customers' interest in servicing their vehicles, focusing on highlighting their concerns, demonstrating your understanding, and presenting a compelling case for why they should choose your dealership. By reframing your approach and proactively addressing objections, you can propel conversations forward, increase appointment rates, and drive higher conversions.

Challenge yourself to rethink your strategies for overcoming objections and pushing towards securing appointments, knowing that each interaction presents an opportunity to improve your odds and elevate your success rate. With the right mindset and techniques at your disposal, you can confidently navigate appointment-setting challenges and achieve remarkable results in both service and sales. Tune in to this episode and unlock the secrets to mastering appointment setting – your success awaits!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

Racing to the Top with Jessica Colon | Sales, BDC & Leadership | Top 3 Kia Store in Country Jul 14, 2024

Meet Jessica Colon @jcolon@citykia.com | City Kia of Greater Orlando has raced to the top 3 Kia stores in the country! She's amazing! A top performer! 🥇💯

In this episode, we delve into the extraordinary journey of a remarkable individual who has ascended to the pinnacle of the automotive world as the best Business Development Center (BDC) manager, in my opinion. With a track record of orchestrating the seamless collaboration between sales and BDC teams, she effortlessly drives an astonishing 450 to 500 units per month, with BDC accounting for 50% of sales ignition.

From the bustling streets of New York to the sunny shores of Florida, she has spearheaded a phenomenal growth spurt of over 120% in business. Through her candid narrative, she reveals the challenges of navigating the BDC landscape without prior experience, shedding light on her mindset for fostering growth and nurturing a fresh team that has flourished into management positions and even ownership.

She shares insights on leveraging CRM tools to enhance customer experiences, the importance of modernizing pay plans to optimize results, and the pivotal role of team bonuses in fueling motivation for both sales and BDC members. By fostering a culture of collaboration and communication, she has bridged the gap between the two teams, emphasizing the significance of precise processes and sales examples in driving success.

With a keen focus on the sales process and key aspects that catalyze successful transactions, she underscores the importance of equity mining tools and leveraging service opportunities to bolster sales and forge lasting customer relationships. By involving BDC in sales meetings and weekend spiffs, she ensures that every team member plays a pivotal role in the collective success of the dealership.

Through her leadership and unwavering dedication to excellence, she has earned the respect of the sales desk, emphasizing the value of patience over discounts to improve gross margins and enhance the overall sales experience.

Join us as we unravel the secrets behind building a championship team, the importance of consistent communication, and the art of transforming service opportunities into loyal customer relationships. Leadership lessons abound as we dissect the playbook for success in the competitive world of automotive sales.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

This is how YOU DO Inbound Sales Calls | Strategies to Mitigate Problems and Boost Conversions! Jul 14, 2024

In this episode, I dive into the world of inbound sales calls, I say are the low-hanging fruit for increasing income and maximizing conversions in the car sales! Learn how to craft a sales process tailored to address common challenges encountered during inbound sales calls, such as customers rushing for out-the-door (OTD) pricing, seeking trade values upfront, or inquiring about rates and availability before committing.

Join me as I explore the art of mitigating problems on your sales calls and devising a proactive strategy to preempt and resolve issues that may hinder your sales success. Learn actionable techniques to shift the odds in your favor, ensuring more favorable outcomes aligned with your desired results.

Many sales professionals face the challenge of being derailed right from the initial greeting, making it difficult to secure appointments when customers press for information upfront or hesitate to visit the dealership. Gain insights into different approaches to handling sales calls effectively, presented through diverse scenarios and examples aimed at positioning you as a trusted advisor rather than a mere seller, fostering a sense of confidence and rapport with potential customers.

Uncover a blueprint for structuring a refined call process that minimizes common pitfalls and enhances your overall call performance. Embrace the notion that persistent problems indicate a need for process improvement, and explore specific strategies and methodologies to elevate your call outcomes consistently.

To succeed in inbound sales calls, it's crucial to convey confidence, expertise, and genuine care through your interactions. Let's embark on this journey together to redefine your communication style, refine your questions, and reshape your statements to establish yourself as a valuable resource and guide for customers.

Commit to adopting new processes and embracing change to propel your sales performance to new heights. Embrace the challenge of mastering inbound sales calls, and unlock your full potential as a top-tier sales professional. Are you ready to elevate your sales game and achieve greatness in every call? Tune in now and take the first step towards sales excellence!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Unpacking FTC's Vehicle Shopping Rule: A Reynolds Legal Perspective on Compliance and Transparency in Auto Sales Jul 11, 2024

📍Meet Guests at upcoming Reynolds Retail Summit Amplify24 ReyRey.com/Amplify

Join us as we delve into the intricacies of the Federal Trade Commission's controversial Vehicle Shopping Rule in the automotive industry. In this episode, representing Reynolds and Reynolds legal expert Matt Chacey, Product Development Attorney and Sales Director for Compliance Team, Jason Gaskill, shed light on the implications of this new regulation for car buyers and dealers alike.

Critics of the Vehicle Shopping Rule argue that it may lead to increased costs, more paperwork, and a longer sales process, potentially making the car buying experience more cumbersome for consumers. With members of Congress closely monitoring the situation, concerns are being raised about the rule's impact and the need for legislative action to address perceived shortcomings.

FTC enforcement actions, resulting in significant settlements, have put every dealer under the regulatory radar. From transparency in consumer transactions to the prohibition of misrepresentations, the importance of clarity and honesty in sales practices cannot be overstated.

Matt and Jason discuss the complexities of compliance, highlighting issues such as conflicting language in documents, the inclusion of arbitration clauses, and the presentation of optional products to customers. They emphasize the need for transparency and strategic redundancy in conveying information to customers, ensuring that they understand the terms and conditions of each product offered.

Tune in to gain valuable insights into navigating the evolving regulatory landscape, protecting dealerships, and promoting transparency in auto sales. Learn how to ensure that customers are well-informed about their options and rights, empowering them to make informed decisions with confidence.

Status:

On Jan. 18, the FTC postponed the VSR’s effective date of July 30, 2024 pending judicial review in response to a petition for review filed by NADA in the U.S. Court of Appeals for the Fifth Circuit. (See NADA’s opening brief.) NADA-supported language to deny FTC funding to enforce the VSR was included in the FY25 FSGG appropriations bill that passed the House FSGG subcommittee on June 5.

NADA also supports the “FTC REDO Act” (H.R. 7101/S. 3014) which would stop the VSR and require the FTC to follow certain procedures to ensure the rule is the result of an informed process if it chooses to “REDO” the rule. The bill requires the FTC to 1) issue an Advance Notice of Proposed Rulemaking; 2) conduct a quantitative study on auto retailing; 3) undertake consumer testing; and 4) publish a cost benefit analysis based on actual data. The FTC failed to perform these essential steps before finalizing its rule. Members of Congress are urged to cosponsor the “FTC REDO Act” to stop the flawed VSR and prevent the FTC from needlessly imposing significant burdens and costs on consumers and small business dealers.

Main Points:

✔️This FTC rule will add time, costs, and complexity for car-buyers and make it harder to conduct online sales. Vehicle sales are already extensively regulated with a document-intensive process, yet the FTC finalized these mandates without testing whether they enhance consumer understanding, education or protection. Under the rule, every time a consumer asks about a specific vehicle or monthly payments, it would involve new written forms harming the industry’s ability to streamline and modernize the car buying process.

✔️The VSR is duplicative as all the harms the rule is aimed at addressing are already against the law, and the agency presently has sufficient enforcement authority to police any alleged wrongdoing. The rule will duplicate and, in some cases, conflict with, extensive state and federal laws that protect consumers (e.g., the Federal Truth-in-Lending Act). The rule introduces ambiguous terms such as “express informed consent” and states that a customer signature by itself will NOT suffice, contrary to many state laws.

✔️The FTC’s rule dramatically increases the agency’s power without an informed regulatory process and will severely harm small businesses. The rule empowers the FTC to issue $51,744 per violation fines against dealers for unnecessary and vague requirements. The rule also imposes new recordkeeping burdens that more closely resemble retention requirements for supervised financial institutions, such as forcing dealers to capture every written communication, including texts.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

Answering "What's in it for me?" for Sales and Service Teams Jul 09, 2024

In this episode, I get into a crucial aspect of sales conversations that can transform your approach to engaging customers effectively. For both service and sales teams, the question "What's in it for me?" takes center stage as we explore how to reframe this inquiry into "How will this benefit me?" to emphasize the specific advantages and benefits customers can expect from your product or service.

Service advisors, BDC advisors, and sales consultants will discover actionable strategies to enhance their value proposition by consistently addressing the customer-centric query of "What's in it for me?" Understanding and articulating the unique value proposition is essential for maximizing revenue and gaining top-notch reviews.

Listeners will gain insights on navigating customer inquiries about pricing, learning to address the WIFM question before resorting to discounts. Through real-world examples and practical advice, I illustrate how focusing on the benefits and value customers receive for their investment can build trust and confidence in your offerings.

Moreover, I underscore the significance of showcasing the quality work and products offered by dealerships to distinguish them from competitors. Communicating the benefits effectively is crucial to positioning your brand as the best choice for customers, especially in a competitive market.

For sales BDC professionals handling internet leads dispersed among various dealerships, addressing the WIFM question becomes paramount in standing out and securing customer interest. We explore the importance of crafting compelling intros and videos that clearly communicate the value customers can expect, going beyond basic sales pitches to create lasting impressions and drive conversions.

Tune in to this episode for a wealth of examples, techniques, and expert insights aimed at empowering your sales and service teams to elevate their customer interactions, boost confidence in their offerings, and ultimately drive business success.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

The George Saliba Approach to Buying & Selling Cars on Social Media | Build a Following | Viral Videos Jul 02, 2024

George@sellmyev.com | @georgejsaliba | J & S Autohaus | Sellmyev.com | J & S Mitsubishi

I had a great time chatting it up with with George Saliba! He is a car dealer based in New Jersey who has taken the world of social media by storm with his innovative approach to content creation and marketing strategies. George shares insights into his journey of building a thriving online presence, boasting over 100k followers in just one year. Now over 335K. He puts down his blueprint and the detailed journey to get here.

George reveals how a simple piece of advice from a friend in September 2023 transformed his social media game: "Post 2-3 times per day." With a focus on showcasing a wide selection of highline, exotic, and Tesla vehicles, George emphasizes the importance of consistency in content creation. He demystifies the process by advocating a straightforward approach: "Just shoot and post."

Opening up about his early struggles with social media anxiety, George recounts the breakthrough moment when one of his videos garnered 300k views overnight. He stresses the significance of experimentation and learning from what works and what doesn't, leading him to post twice a day to identify winning content strategies.

A pivotal moment in George's social media journey is highlighted when he shares the story of a daring customer negotiation video that went viral, showcasing bold moves that challenged conventional norms. By pushing the envelope and infusing energy and effort into his content, George witnessed a surge in engagement and lead generation.

With a growing following of 332k, George unveils his strategic approach to content creation, emphasizing the importance of consistency and authenticity. Leveraging the power of TikTok, he secured 40 deals in May alone, demonstrating his prowess in generating leads and driving business growth.

George's dedication to his craft shines through as he envisions his online presence as a lead-generating machine, attracting a diverse clientele that includes football players and daily TikTok customers looking to buy or sell cars. By combining passion with strategy, George Saliba is reshaping the landscape of highline car sales through the lens of social media innovation.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Revolutionizing Automotive Sales: Unveiling Jeff Ramsey's Strategies for Customer Engagement and AI Integration Jun 25, 2024

In this episode, join us as we delve into the world of automotive sales with Jeff Ramsey, the Variable Operations Director at Ourismen Automotive Group. Jeff shares his invaluable insights on customer engagement and conversation strategies, shedding light on his unique mindset when approaching sales and CRM tactics.

Discover how Jeff leverages AI to categorize leads into engaged and disengaged customer buckets, utilizing technology to maximize car deals. Gain exclusive access to Jeff's perspective on the role of AI in the sales process and the importance of setting realistic expectations for its implementation.

Say goodbye to outdated sales techniques as Jeff discusses innovative approaches to communication, emphasizing the power of personalized messages over generic templates. Learn effective methods to make your phone and inbox buzz with potential buyers, paving the way for increased sales conversions.

Jeff reveals a fresh perspective on goal-setting, strategy development, and branding, offering practical tips to drive customer conversion. Explore the significance of nurturing the customer journey and optimizing marketing budgets to enhance gross profits in the automotive industry.

Uncover Jeff's bold leadership mentality and his unwavering commitment to exploring what truly works in the dynamic world of automotive sales. Gain insights into the evolving landscape of salesmanship and the importance of hard work and dedication in achieving success.

Join us as Jeff shares his strategies for coaching, training, and fostering accountability among sales teams, empowering individuals to adapt to the changing demands of the market and secure rewarding paychecks. Don't miss this opportunity to learn from a seasoned expert who is reshaping the future of automotive sales.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

Navigating the Evolving Car Buyer Journey with Cox Automotive | Car Buying Journey Study Findings Jun 18, 2024

Free learning series - coxautoinc.com/thecompleteprofitpicture

Join us in this insightful episode as we sit down with Jade Terreberry, Senior Director of Strategic Development from Cox Automotive Group to delve into the findings of their 14th annual car buying journey study. Jade shares valuable insights on the evolving landscape of automotive retail and consumer behavior.

In this episode, Jade emphasizes the importance of every touchpoint in the car buying process, highlighting the significance of timely and relevant communications. With the average consumer receiving three trade value offers, the spread can be as wide as $2,000, underlining the need for a sophisticated buyer experience that values data and research.

Gone are the days when the focus was solely on the right car at the right price. Today, consumers seek personalized communication and relevant content, even in virtual interactions with brands and dealerships. Some customers prefer self-guided research and the flexibility to engage at their own pace, whether in person or remotely.

Jade sheds light on the concept of "distance retailing," where customers are willing to travel beyond their local market for the right experience and information. With a shortage of used cars on the market, the emphasis is on having experts with rapid response times and efficient communication channels to meet consumer expectations.

Trust is paramount in today's car buying journey, with consumers expecting seamless interactions and quick access to information across various touchpoints. Jade highlights the importance of adapting sales approaches to align with modern consumer preferences and ensuring a non-linear, streamlined experience that resonates with today's tech-savvy buyers.

Tune in to discover how Cox Automotive Group's insights can help dealerships navigate the changing landscape of automotive retail and elevate the customer experience to new heights!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Success Strategies for Frontline Excellence in Auto Service & Sales With CallRevu Jun 11, 2024

Join us for an insightful episode as we delve into the world of service and sales department challenges and solutions with Maria Maleki, Regional Sales Manager, a seasoned expert at CallRevu. In this interview, Maria sheds light on the critical aspects of service department communication, sales training, and development, particularly focusing on the Service BDC (Business Development Center).

Maria highlights common weaknesses that hinder effective communication in service departments, emphasizing the importance of building strong relationships with customers. She points out that newer and younger personnel often struggle when faced with complex customer inquiries related to service work, pricing, and timeframes, which can lead to missed opportunities and customer dissatisfaction.

Throughout the conversation, Maria provides valuable tips to address these challenges, emphasizing the significance of active listening, rapport-building, and effective questioning techniques. By recapping conversations, expanding on responses, and demonstrating understanding, service advisors can enhance the customer experience, increase appointment conversions, and foster continued engagement.

Maria also shares key tactics to position service advisors as trusted problem solvers, focusing on value rather than price alone. By showcasing the process of diagnostics in a transparent and non-intimidating manner, advisors can instill confidence in customers and emphasize the importance of choosing their services.

Furthermore, Maria discusses the use of AI technology to analyze customer interactions, flagging keywords related to common issues such as pricing concerns or competitor mentions. By leveraging AI insights to identify and address recurring problems, service departments can proactively coach and train staff for better outcomes, ultimately improving customer satisfaction and retention.

Tune in to discover practical strategies and techniques to enhance service department communication, build customer relationships, and drive business success in the competitive automotive service industry.

Contact Maria: mariamaleki@callrevu.com

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Sales Series: E8 Handling Hottest Sales Objections Jun 07, 2024

Sales Series Episode 8

Join me as I unveil a simple yet powerful strategy to conquer the hottest objections in sales today. I’m dropping tactics and strategies that will equip you with the confidence and skills to overcome objections and close more deals. Embracing a can-do attitude is key as I arm you with the tools to create effective snapbacks that will set you apart, boost your sales, and elevate your team's performance.

Discover the art of addressing objections such as customers wanting trade-in values before stepping foot in the dealership, facing competition from other dealers offering discounts, and the request for Out-The-Door (OTD) prices upfront. Learn how to navigate these challenges with finesse, using a blend of process, strategic questions, value propositions, and a winning mindset to guide your interactions and drive conversions.

In this jam-packed episode, I hand over practical insights on crafting natural and engaging responses that steer clear of robo scripts and pushy sales tactics. By mastering the art of being conversational yet persuasive, you'll build rapport, earn trust, and enhance the customer experience while boosting your bottom line.

Equip yourself and your team with the tools needed to tackle objections head-on, seize every sales opportunity, and exceed customer expectations. Don't miss this opportunity to transform your approach, elevate your performance, and unlock your potential for success in the competitive world of sales. Tune in and revolutionize your sales game today!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

Driving Customer Loyalty: Automotive Insights from JD Power Studies with Chris Sutton Jun 04, 2024

Join us in an enlightening conversation as we sit down with Chris Sutton, Vice President Retail at JD Power and Associates, to unravel insights from their comprehensive study involving 35,000 car buyers. Delve into the dynamics of the automotive industry, where constraints and high prices challenge buyers, yet improvements in the overall consumer experience continue to shine through.

Despite service appointment delays and the absence of loaners, consumers have reported incremental enhancements in their service interactions, showcasing a resilient and evolving landscape. The heart of positive sales and service experiences lies in the personal connections forged with salespeople and advisors, emphasizing the pivotal role of human touch in delivering a friendly and memorable customer journey.

In the quest to foster customer loyalty, retailers are recognizing the significance of building lasting relationships through meaningful interactions. Chris sheds light on the transformative impact of video inspections and MPI (Multi-Point Inspections) in building trust and confidence among customers, essential elements that drive business growth and enhance customer loyalty.

With over 30 years of industry benchmarking expertise, JD Power and Associates unveil key consumer preferences in dealership experiences, shedding light on the evolving landscape of digital retailing. While online transactions have gained traction, a significant percentage of customers still prefer a blend of online and in-store experiences, especially in the realm of EV (Electric Vehicle) purchases.

As customer expectations continue to rise, retailers are urged to streamline processes and reduce wait times to meet evolving demands. Discover how the automotive industry is adapting to the changing landscape of consumer preferences and digital advancements to enhance business performance and customer loyalty.

Tune in to gain valuable insights into consumer expectations, digital retailing trends, and the future of dealership experiences from the industry expert, Chris Sutton.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Sales Series: E7 Bridge Gap Between BDC & Sales to Make Car Deals May 31, 2024

Sales Series Episode 7

In this episode, I get into the critical role of the Business Development Center (BDC) in a car dealership's sales success and uncover the common pitfalls leading to financial losses in the gap. This is a very serious issue plaguing sales teams and BDC departments, shedding light on the root causes such as the lack of a structured process, poor communication between sales and BDC teams, and the neglect of CRM systems.

I see these problems all the time during my sales training dealership visits.Don’t worry! I got your back! I share actionable solutions to transform BDC operations, including the implementation of written processes, defining clear roles and responsibilities, and incentivizing CRM utilization. By fostering a cohesive and collaborative environment where sales and BDC work hand in hand towards a common goal, dealerships can unlock their full potential and drive sustainable growth.

Moreover, I explore the power of creating a memorable guest experience that goes beyond transactions, focusing on making buyers feel valued, appreciated, wanted, and welcomed from the moment they step into the dealership. Learn how cultivating a customer-centric approach can not only boost sales but also establish long-lasting relationships that drive repeat business and referrals.

Tune in to this episode for expert insights, practical strategies, and inspiring stories that will empower car dealership professionals to bridge the gap between BDC and sales teams, paving the way for enhanced profitability and customer satisfaction.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Sales Series E6: Car Sales Follow-Up Strategies May 30, 2024

Developing an effective lead follow-up strategy in a car dealership environment where there are various levels of in-market buyers and internet leads can be challenging. Balancing the need to stay engaged with potential customers without appearing overly aggressive is key. I'm giving some tips on how to structure a lead follow-up cadence that is effective and respectful.

In this episode, I focus on the art of effective sales follow-up strategies that are guaranteed to boost customer engagement and drive conversions. From personalized approaches to establishing cadence and response times, we explore how leveraging your CRM system can enhance the value of interactions with potential clients. Discover the importance of nurturing long-term relationships through consistent communication to stay top of mind and secure lasting customer loyalty.

Tune in for expert insights and practical tips on optimizing your follow-up game for sales success!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

Prosperity Through Partnership: The Power of Relationships in Business with Brian MacDonald, CDK Global CEO & Dr. Matt Bennett, Northwood University VP May 21, 2024

Embark on a journey of discovery and enlightenment in our latest episode, where we explore the intertwined realms of relationships, personal growth, and business success with two distinguished guests: Brian MacDonald, the visionary CEO and President of CDK Global, and Dr. Matt Bennett, the esteemed Vice President Graduate and Professional Studies of Northwood University.

In this dynamic conversation, we delve into the significance of building strong business relationships and fostering personal connections as catalysts for success. Witness how the partnership between Northwood University and CDK Global serves as a beacon of inspiration for students aspiring to excel in the business world, emphasizing the pivotal role of relationships in shaping future leaders.

Dr. Matt Bennett shares invaluable advice for emerging leaders, emphasizing the transformative power of making a difference through hard work, positivity, and personal responsibility. Discover how personal connections and meaningful engagements can drive organizational growth and create a culture where collaboration thrives.

Brian MacDonald sheds light on the importance of personal development and the continuous evolution of leadership skills in propelling individuals to greater heights. Uncover his insights on leveraging connections with people to unlock new opportunities and drive innovation in the ever-evolving business landscape.

Together, Brian and Matt underscore the profound impact of personal relationships on organizational success, highlighting the interconnected nature of the world and the potential for every interaction to pave the way for future partnerships and collaborations. Join us as we unravel factors to navigating relationships, fostering personal growth, and achieving business excellence in a world driven by meaningful connections and collaborative problem-solving.

Listen in to gain actionable insights, inspirational stories, and practical strategies from Brian MacDonald and Dr. Matt Bennett as we embark on a quest to unlock the keys to success through the power of relationships, personal growth, and shared prosperity.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

About CDK GLobal: 15k dealers

CDK is focused on connecting dealers with their customers to continuously improve this pivotal relationship. The Epicenter of Automotive Retail. More than a DMS provider, CDK is your strategic partner across the OEM and dealer network ecosystem. At CDK Global, we empower OEMs and Dealer networks to fully serve consumers at all stages of the customer journey while they shop, buy and own their vehicles. CDK strengthens the OEM and dealer relationship across the entire workflow and fills the customer experience gap to ensure a fully maximized partnership that enhances the customer journey while building trust and loyalty. CDK Global Data and Intelligence solutions provide Independent Software Vendors (ISVs) with the tools they need to seamlessly integrate and sell to dealers. The Friction Points study is our guiding light each year that highlights the success and setbacks in the car buying process and establishes the landscape for much of the exploration.

About Northwood University:

Northwood University (NU) is a private university focused on business education with its main campus in Midland, Michigan. Opened in 1959, more than 33,000 people have graduated from the institution. 92% job placement rate. Northwood University, is a prestigious private institution renowned for its focus on business education.

Northwood has annually ranked among the best online programs, including our bachelor’s in business degree in 2021 and 2022. Also in 2022, we ranked among the best online programs for graduate business and MBA degrees.

Our Mission: We develop free-enterprise leaders who drive global economic and social progress. Our Vision: We inspire human potential through immersive learning to advance economic freedom, for everyone, everywhere.

Known as America’s free enterprise university - The free enterprise system incentivizes investment, innovation, efficiency, and determination. We are unified by an unwavering belief in the advantages of an entrepreneurial, free enterprise society, personal freedom, and individual responsibility.

We promote the belief that entrepreneurship and private business is the best way for free citizens to demonstrate their highest human qualities and attain lasting satisfaction, success, and a life well-lived.

Sales Series E5 | Use Internal Messaging Systems in Dealership Sales & Service May 18, 2024

Focusing on the critical role of internal messaging systems in optimizing workflow efficiency and enhancing customer service within dealership sales and service departments! In an industry where time is money, effective communication is paramount to ensure customers receive top-notch care and service.

Explore with me the significance of utilizing internal messaging tools for facilitating quick and seamless communication, fostering team collaboration, and ensuring efficient customer service delivery. Discover how these systems aid in information sharing, training, recordkeeping, and documentation, laying the foundation for a well-informed and highly productive sales team! Everyone needs this!

By harnessing the power of internal messaging systems, sales & service departments and car dealerships can revolutionize their operations, driving improved communication, collaboration, and overall efficiency. Learn how these tools play a pivotal role in enhancing customer service, boosting sales performance, and elevating customer satisfaction in the fiercely competitive automotive industry.

Tune in to uncover the transformative impact of internal messaging systems on dealership success and how leveraging these tools effectively can propel your team towards greater achievements and excellence in customer service.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Sales Series E4 | The Critical Role of TO’s on Sales Calls May 16, 2024

Sales Series E4

This is a compelling episode for dealership managers and those looking to improve their personal sales numbers. The pivotal role of TO’s in the call handling sales process is broken.

Manager TO’s and involvement on calls is crucial for maximizing sales opportunities, boosting customer loyalty, enhancing bottom line and CSI.

Many sales managers tend to concentrate on showroom traffic when a salesperson encounters challenges or needs assistance in closing a deal. However, with the majority of customers engaging over phone calls today, the absence of manager involvement during these critical interactions can lead to missed opportunities and lost deals.

Don’t you worry - you know your Sales BFF here has your back! 😉

Learn strategies and best practices for effectively implementing TO’s in sales calls to streamline the process and ensure timely intervention. Understand why TO’s is essential for driving sales success, improving efficiency, fostering accountability, and tracking performance within the sales team.

In this episode, I emphasize the vital role of manager TO’s in modern sales environments, highlighting how their involvement leads to increased sales, revenue, and overall dealership success.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

Evolving Sales Strategies 🤩 |The Power of 📞Call Analysis with Tim Smith of Volz Auto Group May 14, 2024

Tim Smith, the dynamic General Manager of Volz Auto Group in New York, chats with me about the world of sales call analysis and its transformative impact on sales performance. Tim shares his expertise on utilizing recorded calls as a tool for accountability, evaluation, and continuous improvement within his sales team. 2024 Vibes and you have to be careful when leveraging with your teams!

Tim reveals his process of reviewing recorded sales calls via CallRevu system to hold his team accountable and assess the effectiveness of their customer interactions. Through the use of call transcripts, looking for key words and constructive feedback, Tim illustrates how he identifies areas for improvement, addresses discrepancies, and ultimately enhances the performance of his sales force.

Tim sheds light on the evolution of his sales call analysis approach over the years, emphasizing the importance of continuous learning, adaptive strategies, and the cultivation of a culture of improvement within the sales team. Discover how his commitment to leveraging call analysis as a strategic tool has led to enhanced sales strategies and a more dynamic, customer-centric sales environment at Volz Auto Group.

Listen to this informative episode with Tim Smith and I on the power of call analysis in driving sales excellence and fostering a culture of continuous improvement within the automotive industry!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

Sales Series E1: 📆 Appointment Setting Strategies That Secure Showed Appointments! 🔥🔥🔥 May 11, 2024

Sales Series Part 1

🛑 I will be holding an in-person sales workshop on setting appointments on May 15, 2024. Find out more information and register - https://bit.ly/3Jmw9Or

Listen in as I tackle a few aspects important to leverage into your sales process when you are setting appointments! Get inspired to atteend my workshop! 🚘💰

Learn how to steer conversations effectively to build rapport and prevent hijacks, creating the space needed to become a trusted solution provider.

Discover the importance of recognizing and leveraging loyalty to tailor personalized approaches that resonate with clients.

Master the art of getting buyers to open up and share their needs through strategic questioning, enabling you to guide the sales process towards successful appointments.

✅ Active Listening: Utilize active listening to understand buyer preferences and pain points, allowing you to tailor your approach effectively.

✅ Lead Conversations: Employ loaded questions to steer conversations and redirect when necessary, driving the sales process towards securing appointments.

✅ Benefits of an Appointment: Present the benefits of appointments strategically to increase the likelihood of buyer agreement, enhancing conversion rates with a well-crafted conversation.

Tune in to explore these powerful strategies that will elevate your appointment setting skills and increase your success in converting leads into loyal customers. Don't miss out on the opportunity to transform your approach and achieve remarkable results in your appointment setting endeavors!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Sales Series E2: ⏱Learn How to Effectively Train Your Team in 10-Minutes! | Long Meetings are Ineffective 🔥 May 11, 2024

Sales Series Part 2

🔥 Sales Series for Dealership Teams 🔥

In today's fast-paced business world, lengthy meetings can drain productivity and hinder progress. In this episode, we dive into strategies for managers to revolutionize team training by condensing it into short, impactful sessions. Say goodbye to hour-long meetings and hello to efficient, engaging training that drives results!

I introduce the concept of leveraging short teachable moments during team gatherings to make meetings both enjoyable and informative while enhancing skill development. By identifying and utilizing the strengths of each manager, a foundation is laid for building a championship team where expertise is shared and celebrated.

Discover practical tips on how managers can incorporate various training activities, such as role-playing exercises, to boost engagement and create a dynamic learning environment within their sales teams. Learn how to make learning fun while driving better results and fostering a culture of continuous improvement.

To help streamline your training sessions, I offer a valuable worksheet for organizing time-efficient meetings. Reach out to jennifer@edealersolution.com to get your hands on this resource and kickstart your journey towards more effective team training.

Throughout the episode, I walk you through each step of the process, providing real-world examples and demonstrating how to implement these techniques seamlessly. By focusing on simplicity and relevance, managers will be empowered to conduct their first efficient meeting with confidence and impact.

Tune in to this episode for actionable insights, practical strategies, and a fresh perspective on transforming team training into a dynamic and results-driven experience. Get ready to elevate your leadership skills and unleash the full potential of your team!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

Sales Series E3: Learn Engaging Training Activities May 11, 2024

Series - Part 3

Previously I recorded an episode on 10-minute training which was well received by many of you! This is the next part! What will you train on? What topics will you cover? Often topics are reactive to problem situations going on during the sales process or a heat case. All good and I challenge you to explore other ways to teach your team new skills. Even if you aren't a manager and you are reaching to that next level, you can do these activities with self.

Think about where he majority of traffic that comes into the store comes from? Most would say inbound calls and internet leads.

Tools that reinforce your training meetings: Flip chart paper with sticky backs, recorded calls, handouts i.e. process steps, goals, worksheets, colored markers, motivational video clips (YouTube), visual aids, beach ball for objections, gamification i.e.Kahoot subscription, CRM, sales process videos, gif's and meme's, ChatGPT, books, sales paperwork write-ups...

Contests are also a great way to end your meeting to launch your next meeting. This inspires everyone and inspires creativity while competing to win with user rated winners!

Challenges and activities in teams creates a safer environment to learn. Learn activities in this episode to implement.

Small prizes also help encourage fun while learning.

Think about building trust and confidence from your team members. You want to do these things to encourage dynamic learning and strengthens camaraderie. Get your team members sharing their experiences and get everyone talking solutions! Peer to peer learning is so 2024!

Have a speaker come in or Zoom in to boost variety in your meetings!

I also talk about leveraging books - audio or hardcover that will foster continuous learning practices!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Inspirational Pathway to Leadership Success with Mario Murgado, Entrepreneur & Visionary 🚘Dealer May 08, 2024

This is an incredibly inspiring and powerful conversation with the remarkable car dealer, Mario Murgado. Mario's journey from arriving in this country with nothing to now owning and operating 26 successful dealerships is a testament to the power of hard work, dedication, and leadership.

Mario shares his insights on the fundamentals of a wildly successful leader, he emphasizes that the enemy of great is settling for good enough. According to him, people are only as great as the leaders guiding them. Mario reveals three key rules that serve as guiding principles in his leadership philosophy.

One of Mario's impactful initiatives is the General Managers Summit, where he brings together partners, GMs, and controllers to foster a culture of excellence. By prioritizing first-class service and demonstrating it at these meetings, Mario instills a sense of camaraderie, confidence, and trust among his team. He allocates 16 days a year for team-building activities to promote diversity in his stores and strengthen the bond within his team.

Mario's mantra of giving a hundred percent every day extends to how he approaches team member growth. Many individuals have risen from entry-level positions to leadership roles under his mentorship, showcasing his commitment to investing in people.

Throughout the episode, Mario delves into his operational strategies, leadership style, and the importance of building a winning team. He candidly discusses his mindset, decision-making process, and the necessity of adapting quickly in the competitive business landscape.

By sharing personal anecdotes of commitment, sacrifices, and investments, Mario illustrates what it takes to achieve one's aspirations. He provides actionable insights that listeners can implement to forge successful careers and businesses of their own.

Tune in to this episode as Mario Morado offers invaluable advice on leadership, growth, and seizing opportunities to reach new heights in both business and life.

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

Evolution in Vehicle Movement with Dave Sperau, Founder of Autosled May 07, 2024

Autosled is speaking and exhibiting May 21-23, 2004 at Finished Vehicle Logistics conference in Huntington Beach, CA! They are giving FREE VIP when you register using code AutosledVIP @ https://bit.ly/3WwlVCN

In this episode, I sit down with Dave Sperau, the visionary founder of Autosled, a game-changing company disrupting the transportation industry. Dave shares exciting updates on how Autosled is reshaping the way vehicles are moved across markets and states, revolutionizing the business for both dealers and everyday car buyers. Dave m 678-794-1787.

One of the key innovations Dave discusses is the unveiling of Autosled Direct, a groundbreaking solution that empowers dealers to streamline the vehicle transportation process. Recognizing that dealers often prefer not to be involved in the logistics of moving cars, Autosled Direct allows them to connect directly with car buyers, simplifying transactions and enhancing customer experience.

Dave highlights how customer preferences can drive them to look beyond local markets and states for their next vehicle purchase. Thanks to the trust and transparency established by dealers in their vehicle descriptions and images, buyers are increasingly comfortable buying cars from outside their immediate area.

In a recent conference, Cox economist anticipates a significant increase in vehicle movements this year. Autosled is already witnessing this growth firsthand. By implementing additional layers of verification and security measures, Autosled is ensuring a more protected environment for dealers as they transport vehicles.

The conversation also delves into the expansion of Autosled's product features, particularly the innovative Dealer Trade platform. With dealers' inventories on the rise and a growing demand for vehicle transportation services, the platform facilitates seamless trades and movement of cars. By enabling drivers to accept multi-leg trips with return options, Autosled optimizes efficiency and simplifies the process, ultimately benefiting both dealers and customers.

Join us as we explore how Autosled is transforming the automotive industry landscape, one innovative solution at a time. Dave Sperau's insights and vision shed light on the exciting future of vehicle transportation and dealership operations.

🔥Check out our sponsors!🔥

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Unlocking Profitability in Auto Dealerships with Data and Machine Learning with Jason Knight, CEO @ Lotlinx May 03, 2024

Lotlinx has tracked every car online for over a decade! Their machine learning is helping dealers make great decsiions when it comes to managing invenotry and promotion!

Check out their latest publication on Auto Success - https://bit.ly/3y4ULJ9

In this episode, I sit down with Jason Knight, CEO of Lotlinx, to delve into the world of automotive retail and explore how dealers can leverage data and machine learning to boost profitability and streamline inventory management. Discover actionable insights on addressing flagged issues, understanding market dynamics, and optimizing merchandising strategies to drive sales and efficiency in your dealership.

Jason shares valuable insights on understanding consumer preferences, pricing strategies, and the impact of competitive activities on inventory turnover. Learn how to adapt to market fluctuations, capitalize on incentives, and maximize profitability by making data-driven decisions in real-time.

🔥https://lotlinx.com/lotlinx-advantage/

Explore the power of machine learning in transforming inventory management practices and enhancing operational efficiency in automotive retail. Discover how leveraging technology can help dealers focus on selling cars rather than getting bogged down in manual inventory tasks.

Uncover the key principles of inventory management - the 3 P's: Price, Positioning, and Promotion - and how they can drive revenue growth and cost savings. Learn how to identify market trends, optimize marketing spend, and prioritize inventory based on real-time insights to stay ahead of the competition.

Join us as we unlock the secrets to success in the automotive industry and empower dealers to thrive in a dynamic and competitive market. Tune in to learn how data and machine learning can revolutionize your dealership's operations and drive sustainable growth!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Service BDC Series E8: Syncing Sales to Service: Enhancing Loyalty with Effective Call Structures for First Free Oil Change Scheduling Apr 26, 2024

One of the biggest struggles is bridging the gap between sales and service departments. I’ve got one of many hacks for this in this episode! 😉

So here it is….the art of making outbound calls to schedule clients for their first free oil change and how it can be a powerful tool for customer engagement and building goodwill! Join me as I explore my suggested call structure designed to create a positive customer experience and highlight the benefits to agents, emphasizing the importance of each call.

Some key factors I cover are: Outlining the key steps in the outbound call structure, beginning with a warm introduction to establish trust and set a friendly tone. Expressing gratitude and acknowledging the customer's recent purchase helps to make them feel valued and appreciated. Informing customers about their entitlement to a complimentary first oil change showcases the dealership's commitment to customer care and loyalty.

Then, I discuss the importance of highlighting the benefits of the oil change service, such as improved vehicle performance, longevity, and maintenance. By emphasizing these advantages, agents can effectively communicate the value that the dealership places on the customer's ownership experience, fostering a lasting relationship built on trust and exceptional service.

Tune in to discover how making outbound calls for first free oil changes can be more than just a scheduling task – it can be a meaningful opportunity to connect with customers and demonstrate a genuine commitment to their satisfaction and well-being!

Service BDC is where it's at! The heart of the dealership...let that sink in...they are the start of most RO's and tasked with enabling loyal clients existence! Hit me up with your feedback - jennifer@edealersolution.com.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Service BDC Series E5: Unveiling the Value of Your 🛠Service Department: A Customer-Centric Approach Apr 26, 2024

Service BDC is where it's at! The heart of the dealership...let that sink in😉...they are the start of most RO's and tasked with enabling loyal clients existence! Hit me up with your feedback - jennifer@edealersolution.com.

This episode is gold. It’s the secret weapon in sales! 🤩 When you understand the value in what you bring to the table, it is easy to sell naturally.

Jumpin’ in on essential components that define the worth of a dealership's service department and how effectively communicating this value can drive customer loyalty and satisfaction. In this podcast, we delve into the significance of understanding and articulating the unique value propositions that set your service department apart from the competition.

Discover how highlighting the latest factory facility, cutting-edge diagnostic equipment, and modern tools, along with the expertise of factory-trained technicians, can differentiate your dealership and build trust with customers seeking top-tier service. Learn how emphasizing the expertise of technicians trained directly by the manufacturer can instill confidence in customers and assure them of the quality of service they will receive.

Explore the impact of using factory parts that are custom-made, enhancing vehicle performance and longevity while reducing potential problems. Delve into the importance of communicating the value of consistently servicing with the brand, leading to increased trade-in value and loyalty incentives for customers.

Join us as we discuss effective strategies for dealership personnel, service departments, and BDC call centers to effectively convey and sell the value of the service department, ultimately fostering customer trust, loyalty, and satisfaction. Tune in to "Unveiling the Value of Your Service Department" and elevate your dealership's service experience to new heights.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Service BDC Series E6: Turning Weaknesses into Strengths | Transforming Customer Calls in Your 🔧Service Department Apr 26, 2024

Welcome back! I’m drawing attention to common weaknesses faced by car dealership service department and BDC representatives during customer calls and explore strategies to overcome these challenges for improved customer satisfaction and business success. In this episode, I’m focusing on empowering dealership personnel to enhance customer interactions and foster lasting relationships.

I confront common weaknesses such as low energy, lack of engagement, long hold times, failure to offer solutions, reluctance to ask for appointments, lack of customer information, absence of control and rapport, minimal customer interactions, and instances where customers perceive dealerships as expensive or are directed to other service providers. Discover how addressing these weaknesses head-on can transform customer interactions and elevate the dealership's service experience.

Learn why injecting energy and enthusiasm into customer interactions is vital for creating a positive impression and driving customer engagement. Explore the impact of minimizing hold times and proactively offering solutions to meet customer needs promptly and efficiently. Understand the importance of building rapport, gathering customer information, and taking control of the conversation to deliver exceptional service and foster customer loyalty.

Listen in and equip your dealership personnel with the tools and strategies needed to address common weaknesses, enhance customer interactions, and elevate the service department's performance to new heights of excellence.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Service BDC Series E7: Crafting a Winning Service BDC Call Script for Appointment Setting | Unlocking Success! 🔥 Apr 26, 2024

Setting appointments is the name of the game! 🎯

You gotta craft compelling call guides that make all the difference in customer engagement, appointment conversions, and overall service experience! Join me as I explore a step-by-step process for scheduling appointments, outlining key actions and the benefits they bring along the way.

Here's a sneak peek at what you can expect:

✅ Introduction and Greeting | Learn how a warm greeting sets the right tone and builds rapport from the get-go.

✅ Identifying Customer's Needs | Discover the power of active listening in understanding and addressing customer requirements.

✅ Providing Service Information | Uncover tips on explaining services, appointment availability, and promotions to drive customer interest.

✅Offering Solutions and Recommendations | Find out how tailored recommendations can empower customers to make informed decisions and secure appointments seamlessly.

Tune in to gain insights, strategies, and best practices that can elevate your appointment setting game and leave customers delighted with their service experience. Don't miss this episode packed with actionable tips for mastering the art of engaging customers over the phone!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Service BDC Series E3: Efficient Office Setup for BDC Success Apr 16, 2024

This is an 8-episode series focused soley on a bad ass Service BDC Department! What do you think? Hit me up! Jennifer@edealersolution.com

We don't often talk about the importance of an effective work environment including work station so here it goes! I'm diving deep on key elements essential for creating a comfortable and efficient office setup that enhances the performance of BDC representatives responsible for setting appointments in the service department.

From designing the perfect workspace with the right furniture and lighting to providing the necessary tools such as reliable computers, high-quality headsets, and CRM software, we delve into the details that can make a significant difference in the daily operations of BDC representatives. A stable internet connection, clear communication devices, and a well-crafted call script are just a few of the topics we cover to ensure that your BDC team is equipped for success.

Join us as we share practical tips, expert advice, and real-world examples to help you create an office setup that fosters focus, efficiency, and customer satisfaction. Tune in to "Efficient Office Setup for BDC Success" and unlock the potential of your BDC team today!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Service BDC Series E4: Motivating BDC Reps with Incentives & Competitions Apr 16, 2024

Ready to explore effective strategies for inspiring and incentivizing Business Development Center (BDC) representatives in the service department to excel in their call volume and appointment setting goals?! In this episode, I hit up creative ideas and proven methods for implementing incentives and competitions that drive motivation and performance within your BDC team.

Discover the power of performance-based bonuses that reward representatives for surpassing call volume and appointment targets, providing a tangible incentive for consistent high performance. Listen in on the impact of recognition and awards in boosting morale and acknowledging the hard work of top-performing representatives within the team or dealership.

Learn how team-based competitions can foster teamwork and friendly rivalries, encouraging collaboration and healthy competition among BDC representatives striving for excellence. Delve into the effectiveness of individual challenges tailored to each representative's goals and aspirations, offering personalized incentives for reaching key milestones and performance metrics.

Join me as I discuss the value of prizes and rewards in driving motivation and engagement, enticing BDC representatives to push their limits and achieve new heights of success. It’s time to unlock the potential of your BDC team through strategic motivation tactics and inspiring incentives.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Service BDC Series E1: The Active BDC Service Manager: Leading by Doing in the Business Development Center Apr 16, 2024

In this episode, we explore the crucial role of a Business Development Center (BDC) manager as a coach and trainer who actively engages with each team member. By getting in the game with their team, managers set a positive example, build trust and respect, provide real-time feedback and coaching, and identify training needs. Learn how this hands-on approach can lead to a more cohesive team and drive success in the business development arena.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Service BDC Series E2: Leveraging Lead Lists for Appointment Setting in Car Dealership Service BDC Apr 16, 2024

Let me know what you think of this series 👊- jennifer@edealersolution.com

In this episode, we explore the importance of using targeted lead lists to increase appointment set rates in a car dealership's service department Business Development Center (BDC).

Discover key lead lists that service department BDC agents should consider utilizing, including targeting existing customers, utilizing service reminder lists, following up with declined service leads, and identifying warranty expiration leads.

Learn how leveraging these high-quality leads can enhance appointment setting efforts, improve customer engagement, and drive success in the competitive automotive service industry.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

What Is Salesforce Doing for Car Dealerships? Find out From a User's Perspective with Vicki Poponi! Apr 11, 2024

Meet Vicki Poponi, former C Suite Executive at Honda, now automotive industry advisor with Salesforce! SHe shares her firsthand experience with Salesforce as a game-changer in the automotive industry. Discover how Salesforce, a global force for over 24 years, is transforming automotive dealerships with its innovative solutions.

Vicki delves into the essence of Salesforce for dealers, highlighting its versatility and customization capabilities. Learn how Salesforce provides an out-of-the-box solution that covers 80% of dealership needs, allowing for seamless customization through their App Store. Explore how dealers can tailor their client systems without the hassle of complex integrations, thanks to Salesforce's open API that enables developers to create add-on features.

Unravel the power of Salesforce's Auto Cloud tailored for automotive dealers, starting from the Marketing Cloud and expanding into a comprehensive platform beyond traditional CRM capabilities. Dive into the vision of Salesforce for better customer experiences, focusing on creating seamless transitions and enhancing customer interactions throughout the sales journey.

Discover how Salesforce empowers businesses to build personalized systems that align perfectly with their unique requirements, without the need for extensive IT support. Explore the limitless possibilities of Salesforce's platform, designed to elevate sales operations and drive exceptional customer engagement in the competitive automotive landscape.

Tune in to gain valuable insights from Vicki's perspective on leveraging Salesforce to revolutionize automotive sales processes and deliver unparalleled customer experiences that drive lasting success in the industry.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

The Name, the Vision, and the Evolution: Unveiling the Tekion Story with Pedram Faed - A Dive into Automotive Tech Innovation Apr 09, 2024

In this episode, we delve into the fascinating world of automotive technology innovation with Pedram Faed, Vice President & General Manager at Tekion. Discover the intriguing origins of Tekion's name, rooted in both science and heritage, including a connection to a significant era when founder Jay worked alongside Elon Musk.

Pedram sheds light on Tekion's unconventional approach to product testing, such as acquiring a dealership to create a real-world environment for their solutions. He shares insights gained from this hands-on experience and the importance of embracing change through a focus on people and processes alongside technology.

Exploring the setbacks faced by Tekion, Pedram reveals how they pivoted towards contactless sales during challenging times like the Covid era, leading to a shift towards mobile-forward solutions over desktop interfaces. This shift unlocked new capabilities for dealership teams, sparking a wave of innovation within the company.

Delving deeper, we discuss the common challenges dealers face with DMS systems and how Tekion's platform addresses these issues by bridging fragmented systems and disconnected OEM portals. Pedram highlights the importance of creating an ecosystem where OEMs and dealers can collaborate seamlessly on a unified platform, driving efficiency and innovation in the automotive industry.

Join us as we unravel the journey of Tekion, from its inception to its transformative impact on the automotive tech landscape, and gain valuable insights into the future of dealership operations and technology integration.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Maximizing Car Dealership Inventory Management: Strategies for Success with Jasen Rice! Apr 08, 2024

Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

Meet Jasen Rice, CEO/Owner of LotPop! We delve into the critical aspects of inventory management in the automotive industry, focusing on the challenges and strategies for success when it comes to handling inventory volume and gross. We explore the key principle of "Carry what you sell - sell what you carry" and how dealers can optimize their inventory to drive sales efficiency.

Jasen sheds light on the significance of the first 30 days in inventory turnover, emphasizing that a substantial percentage of cars, typically 60-70%, are sold within the initial 60 days. We discuss the impact of fast depreciation rates on inventory value and the evolving dynamics of managing inventory in today's market environment.

Moreover, we uncover the importance of lead management in maximizing sales opportunities, revealing that a significant portion of leads may not immediately convert into purchases. By reevaluating how dealers engage with leads, leveraging data analytics, and refining the sales process, dealers can tap into a goldmine of potential sales from both new and aged leads.

Jasen shares insights from a revealing study on lead conversion rates, highlighting the extended timeline for lead conversion and the need for persistent follow-up strategies. We explore the concept of "working the driveway, not the lead" and how this approach can transform dealerships' sales performance by prioritizing personalized customer interactions.

Furthermore, we discuss the power of leveraging data, customer behavior insights, and optimized sales processes to enhance lead conversion rates and maximize inventory turnover. By reevaluating how dealerships allocate resources to leads and inventory, dealers can unlock hidden sales opportunities and drive sustainable growth in a competitive market landscape.

Tune in to gain valuable strategies and actionable insights on how car dealerships can revolutionize their inventory management practices to boost sales performance and drive business success in the digital age!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Learn What Microsoft Autos is Doing For Dealers & Car Buyers with Lizz Callaway! Apr 08, 2024

Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

Empowering car buyers and car dealers with as much information to enable great customer experiences and car deals! Microsoft Autos is shortening shopping time and making the experience finding a car much more fun for buyers! She tells us how it works for both parties. They are also able to provide much more personalized information to dealers when delivering opportunities to dealers to make communicating much more personalized!

In this episode, we sit down with Lizz Callaway from Microsoft Autos as she unveils an exciting new program designed to transform the way car buyers and dealers interact. Microsoft Autos: My Garage is a game-changing platform that offers a wide array of features to help you manage your car-related needs effortlessly.

Join us as we explore the key components of My Garage, which includes its revolutionary recall alerts system. By signing up for this free service, users can receive instant notifications about any safety recalls affecting their vehicle, ensuring peace of mind for themselves and their passengers.

Research Microsoft Autos and learn more about My Garage's market value tool that provides accurate estimates of car's worth based on various factors, empowering buyers to make informed decisions when selling or trading in their vehicle.

Stay informed and entertained with the latest automotive news, reviews, and videos available on My Garage. Whether you're a car enthusiast or simply looking to stay up to date with industry trends, this feature has something for everyone.

Tune in to learn more about Microsoft Autos: My Garage and how this innovative platform is set to revolutionize the way we manage our cars.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Bruce Miller, From Sales to Car Dealer: Navigating Challenges in the Automotive Industry Apr 08, 2024

Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

Meet Bruce Miller, Owner & Operator, Miller Motors & G & C Auto Sales & Service, Partner!

Join us as we follow the inspiring journey of a former salesperson turned independent car dealer, who shares his resilience and determination in the face of industry challenges. Listen as he discusses overcoming obstacles in the subprime used car market, adapting to market shifts, and maintaining a loyal team during tough times.

Despite battling terminal cancer for eight years, Bruce's motto "All Gas No Brakes" reflects his unwavering drive towards success. Discover his ambitious goal of owning 10 franchise dealerships and his message of perseverance, goal-setting, and never giving up on your dreams, even in the face of adversity. Tune in for a story of determination, growth, and seizing opportunities during difficult times.

Listen to his previous episode where he opens up about his life from salesperson to car dealer.

www.millermotorswestbank.com

🎙https://spoti.fi/3VKQqEN | 🎙https://apple.co/3TKaYKW

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

NADA SHOW Live Series | Modern Leadership Practices with Kayla Kody on Employee Retention in Dealerships Mar 13, 2024

Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

This is a thought-provoking episode! Meet Kayla Kody, an esteemed industry leader in automotive who oversees three thriving dealerships in Virginia. Through Kayla's highly modern and outside the box decision making, we delve into the transformative power of cultivating a culture that fosters employee retention and long-term success!

Kayla candidly shares her journey of navigating the challenges of high turnover rates when she first assumed leadership roles in the dealership realm—a true "trial by fire" that sparked a realization about the critical importance of investing in people. Discover why Kayla challenges the common notion that leaders hesitate to allocate resources to training out of fear that employees might leave, posing the counter-question: what if they stayed and flourished within the organization?

Exploring the dynamic environment of three interconnected stores brimming with collective knowledge, Kayla unveils the innovative strategies she implemented to promote collaboration and knowledge-sharing among departments. From incentivizing competitions with tangible rewards to fostering a culture of learning where veterans and fresh perspectives converge, Kayla's approach emphasizes the value of diverse experiences and continuous growth.

Learn how Kayla orchestrates engaging training sessions that actively involve managers in observing and supporting their teams' development. By creating opportunities for hands-on learning and real-time feedback, Kayla ensures that every individual receives the guidance they need to thrive in their roles.

Delve into Kayla's unique approach to leveraging personality tests like the Predictive Index to optimize team dynamics and empower individuals to align their career paths with their personal aspirations. Discover how Kayla identifies future leaders within her organization, using insights from assessments to inform recruitment decisions and guide employees towards fulfilling roles that resonate with their strengths and motivations.

In this enlightening conversation, we unravel the essence of a nurturing culture that empowers employees to build enduring careers within the automotive industry. Join us as we explore the principles and practices that underpin Kayla Kody's vision for sustainable success and employee retention in the modern dealership landscape.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Empowering Dealerships: Enhancing Customer Experience through Communication Intelligence with Eric Glass @ CallRevu Mar 02, 2024

Eric and I drop a lot of important actions that improve dealer profitability and customer loyalty!

Sooooo meet Eric Glass! The esteemed Senior Director of Sales Engineering and Product Enablement at CallRevu, as we explore the dynamic world of communication intelligence in the automotive industry. With over two decades of experience in enterprise SaaS, Eric shares invaluable insights into managing high-performing teams and revolutionizing the customer experience!

💬 ericglass@callrevu.com

Eric collaborates with dealership teams and gives us some techniques to leverage communication intelligence and personalize the customer journey, ultimately enhancing satisfaction and fostering loyalty among car buyers. Through call tracking software, Eric empowers sales and service teams to analyze interactions, gain new perspectives, and optimize conversions and relationships. When this is done on a reg, dealerships boost profits and CSI!

We talk openly about how CallRevu's cutting-edge call interaction monitoring technology transforms the customer journey, leading to tangible improvements for clients. Eric provides real-world examples of how this technology has optimized processes and elevated customer satisfaction levels.

Explore the common pain points faced by dealerships in the call handling process for both service and sales, and learn actionable strategies to address and resolve these challenges effectively. Eric sheds light on the best practices adopted by top-performing dealerships in terms of processes and accountability, offering valuable insights into achieving superior results in both departments.

Uncover the significance of daily reporting and analytics in driving better business decisions for dealerships. Learn how data derived from call interactions can inform strategic decisions, enhance operational efficiency, and drive revenue growth. Discover how dealerships can leverage this information to gain a competitive edge and elevate the overall customer experience.

Tune in to this episode to gain expert advice from Eric Glass on harnessing communication intelligence to revolutionize dealership operations and drive sustainable growth in the automotive industry!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Driving Trust and Transparency: Revolutionizing Customer Experience with Video in the Service Department feat. Joe Shaker, Founder & Car Dealer Mar 02, 2024

Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

Really fun chatting with Joe Shaker, the innovative car dealer and founder of Tru Video, to uncover the transformative power of technician videos in the service department and beyond. With a track record of selling over 10,000 cars annually, Joe shares his insights on leveraging video content to drive customer loyalty, profits, and eliminate doubt in the automotive service experience.

Discover how Joe's journey began with a focus on addressing customer doubts and enhancing transparency in service work through visual aids and proof in the form of engaging videos. By embracing trust and transparency, Joe revolutionized the customer experience and set a new standard for service excellence in the automotive industry.

Explore the impact of video content on consumer behavior, as Joe emphasizes the preference for visual communication over traditional text-based or verbal interactions. With an impressive 850,000 video views per month and over 1 million videos sent, Joe's approach resonates with modern consumers who value concise and engaging communication.

Learn about the evolution of the Maintenance Program Inspection (MPI) tool and its limitations in effectively communicating car health issues to customers. Joe highlights the importance of video content in bridging this gap and enhancing the sales equation by providing a clear and visual understanding of vehicle problems.

Uncover the remarkable statistic that 34% of videos were shared, indicating their effectiveness in influencing decision-makers and driving customer engagement. By sending videos to spouses or other key decision-makers, Joe's team successfully increased the impact and reach of their video content, leading to improved customer satisfaction and retention.

Join us as we explore Joe Shaker's pioneering approach to leveraging video content in the automotive service industry and learn how these strategies can revolutionize customer experiences, drive loyalty, and boost profitability in dealership operations.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Used Car Risk Management on Your Mind? | Gain Strategies from Aleks Keric, GM Murgado Auto Group Mar 02, 2024

Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

Meet Aleks Keric, General Manager of the Murgado Automotive Group in Chicago! We get into the world of used car strategies and risk management in the automotive industry. In this insightful conversation, Aleks sheds light on how managing risk can be a powerful strategy, often overlooked by operators who fail to see its potential impact.

We explore the challenges of taking in a high volume of trade-ins on a busy day, with a slammed service department, and the risks involved in owning inventory for retail. Alex shares his unique approach to risk management, likening it to monitoring the stock market, and emphasizes the importance of focusing on at-risk cars with low demand to optimize sales.

As a dedicated user of LotLinx, Aleks reveals how AI and machine learning tools have revolutionized his decision-making process, particularly in identifying cars that require more marketing activity. By leveraging LotLinx's VVO tool and collaborating closely with his marketing team, Alex streamlines his operations and accelerates the sales cycle, ultimately saving costs and boosting efficiency.

Discover the innovative strategies Aleks has implemented to adapt his business in 2024, including the implementation of a strict 60-day hard turn policy. Learn how he maximizes vehicle descriptions with compelling language, incorporating ChatGPT and emojis to enhance customer engagement and drive sales.

Tune in to this episode to gain valuable insights from Alex Carrick on transforming risk management into a strategic advantage and optimizing used car operations in the ever-evolving automotive landscape.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Dominic Scruggs, Seasoned GM now Entrepreneur Shares Expert Insights on Moving Used Cars & Through Innovative Marketing! Mar 02, 2024

Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

I’m standing on stage at the LotLinx booth right in front of Dominic Scruggs, a seasoned automotive industry veteran who made waves by boosting his sales by a staggering 241% within a year using cutting-edge machine learning marketing techniques. Featured in Automotive News for his remarkable successes, Dominic shares his insights and journey from a 20-year tenure as a general manager in the car business to founding Willowood Ventures.

Dominic delves into his insightful approach to used car acquisition, emphasizing the importance of having the cleanest cars at the lowest prices. He believes that the key to success lies in the service department, where the story of each vehicle unfolds. By targeting the specific cars his market desires, identified through customer service appointments, Dominic ensures a seamless transition into the sales process.

Through his experience, Dominic reveals the significance of targeting existing customers with scheduled appointments as the low-hanging fruit in the sales ecosystem. Leveraging customer familiarity and vehicle history, he explains how to keep clients within the dealership's ecosystem for repeat business and retention.

Transitioning to marketing strategies, Dominic sheds light on the common challenges faced by dealerships, such as stagnant inventory due to pricing or visibility issues. By addressing each car's unique selling points early on, he highlights the importance of understanding the vehicle's market positioning for swift and profitable sales.

Drawing from his expertise, Dominic shares his tactics for standing out in a sea of generic third-party listings by crafting compelling and distinctive vehicle descriptions. He unveils insider tips on refining listing descriptions to showcase the uniqueness and value of each car, ultimately driving sales and maximizing profitability.

Tune in to discover the transformative insights and strategies shared by Dominic Scruggs that are guaranteed to revolutionize your approach to automotive sales and marketing!

Dominic Scruggs, Founder & CEO, Willowood Ventures and 20-year General Manager

http://linkedin.com/in/dominic-scruggs-86958867 | https://willowoodventuresllc.com | dom.scruggs@gmail.com | 864-909-6038

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

I Used This to Get My New Car! | Leveling Up Again! Autosled Unlocks a NEW Feature! 🚘Transportation App for Consumers! Mar 02, 2024

Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

I'm standing alongside Autosled Co-Founder, Dave Sperau and Mike Buerger, the Marketing Director, to explore the latest feature of their innovative technology revolutionizing dealer transportation! 🚘

Autosled, often described as the "Uber for dealer transportation," has recently launched a groundbreaking feature—the direct-to-consumer model. I can testify to how easy it is to use when you need a transporter to move your car! I recently utilized the Autosled app to effortlessly transport my car from South Carolina to Colorado. It was seamless! No more lifting a finger or making endless calls—just one upfront price with no hidden fees.

Discover how this tech company continuously refines its products by testing new features, gathering feedback, and enhancing the user experience. Autosled's commitment to excellence shines through as they bridge the gap between dealers and transporters, now extending their services to everyday consumers.

In a world where online purchases are on the rise and consumers seek options beyond their local market, Autosled's innovative approach caters to the evolving needs of both dealers and customers. Learn why some dealers prefer to entrust transportation to Autosled while others appreciate the hassle-free link that streamlines the process for their customers.

Find out the driving forces behind Autosled's expansion into the consumer market and how they are reshaping the landscape of transportation services! Don't miss this insightful conversation with the minds behind a game-changing technology that's revolutionizing the way we move vehicles across distances!

💥Contact these guys!💥

💬Dave Sperau, david.sperau@autosled.com

💬Mike Buerger, mike.buerger@autosled.com

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Culture Catalysts: The Art of Attracting and Retaining Talent with Michael Thomas and Daniel Govaer Mar 01, 2024

Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

Join my live conversation on stage with Michael Thomas and Daniel Govaer, esteemed colleagues, clients, and friends, renowned for their leadership roles at a high-performing Mercedes dealership. With years of experience and a shared passion for cultivating excellence, Michael and Daniel offer invaluable insights on attracting and retaining top talent in the competitive automotive industry.

Michael and Daniel share their insights and strategies into the art of building a thriving organizational culture that fosters employee loyalty and engagement. From modern incentives to the significance of team building through community initiatives, they emphasize the importance of creating a workplace where individuals not only excel professionally but also feel valued and supported.

Sharing their innovative approach to leadership, Michael and Daniel highlight the power of trust, communication, and individual empowerment in driving team success. They discuss the pivotal role of asking thought-provoking questions and encouraging open dialogue to understand employees on a deeper level and nurture their potential.

Unveiling their secrets to employee retention, Michael and Daniel reveal the impactful strategies they implement, from quarterly surveys and team feedback mechanisms to small gestures like free ice cream Fridays and personalized incentives. By instilling a sense of trust, empowerment, and genuine care within their team, they have created a culture where employees feel valued, motivated, and inspired to deliver their best work.

Discover the keys to building a high-performing team, fostering a culture of trust and empowerment, and nurturing lasting relationships with employees as Michael and Daniel share their wisdom and experience in this insightful episode. Tune in to learn how you can attract, retain, and empower the right people to drive success in your dealership and beyond.

Daniel Govaer, Dealership Executive | Check out his LinkedIn! The Michael Thomas Method | 330.595.4580 direct | www.themichaelthomasmethod.com 💬michael@LisTinar.com

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

From Jabba to Jedi: Elevating Sales with Modern Tactics with Steve Roessler! 🥳💥 Mar 01, 2024

Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

The dynamic sales expert, Steve Roessler with Drive Centric is slaying the sales game with his modern and fun sales tactics focused on what he terms "conversational commerce."

Reflecting on the seismic shift in the sales landscape, Steve discusses the transition from the stagnant 2023 vibes, reminiscent of waiting for opportunities like Jabba the Hutt, to the proactive and engaging approach required in 2024 - the era of conversational commerce and building customer retention.

Unpacking the essence of relational selling in the current sales climate, Steve emphasizes the importance of getting to know the customer on a personal level and steering away from traditional transactional approaches. Drawing parallels between effective communication and a Christmas tree, he illuminates the significance of modern CRM tools in fostering lasting relationships with clients.

Delving deeper, Steve shares insightful tips on leveraging memes for improved communication, embracing two-way interactions, and infusing fun into texting to engage customers effectively. Furthermore, he sheds light on the power of video sales games and the evolving landscape of video conferencing in the sales process.

Join Steve and I as we laugh and make jokes while unraveling the secrets to unlocking sales success in 2024 through innovative communication strategies, customer-centric approaches, and a dash of fun that will transform salespeople into Jedi masters of the conversational commerce realm. Tune in to discover how you can elevate your sales game and cultivate meaningful connections with your customers in the digital age!

💬 Steve Roessler, steve@drivecentric.com

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

NADA Show Live Series: Best Strategies in Fixed Op's 🛠 with Mitch Kudler, VP of Fixed Op's 14 Stores! Feb 29, 2024

Welcome to a special series where I interview industry leaders LIVE during the NADA Show!

Mitch Kudler, is the Vice President of Fixed Operations with Price Simms Family Dealerships that includes 14 prominent dealerships in California. Not only is Mitch a respected colleague in the automotive industry, but he's also a longtime friend whom I deeply admire.

In this insightful interview, Mitch shares the best strategies in fixed operations, focusing on mastering the basics to provide exceptional customer service. Discover how Mitch trains advisors to read customers effectively, creating a comfortable environment that guides customers through the service process seamlessly. Learn why Mitch emphasizes evaluating individuals' energy levels during hiring, knowing that it will directly impact their performance on the job.

Mitch's dedication to excellence is evident in his hands-on approach to training, including a specialized 30-minute "train the trainer" module for service advisors. Find out why Mitch prioritizes the presence of the service manager on the drive during the crucial first two hours of the morning, setting the tone for a successful day.

Join us as Mitch reveals his customer-centric philosophy, where a structured cadence ensures that everyone in the organization, from customers to employees, GMs to owners, and the factory, prioritizes the customer experience above all else. Tune in to gain valuable insights from Mitch Kudler on elevating fixed operations and putting customers first in the automotive industry!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

NADA SHOW Live Series on stage with Alex Karpyza on Translating AI and Machine Learning for Car Dealers Feb 27, 2024

Join Alex Karpyza, a seasoned expert in AI & machine learning for over a decade! I ask him to sneak away from the convention to break down AI and machine learning for dealers inventory into simpler terms for us.

He makes it sound so simple when he touches on how AI simplifies complex data to understand the past and predict the future, considering various factors such as demand, market trends, environmental influences, and economic changes.

Learn how AI recommendations can revolutionize inventory management for dealers, enabling them to proactively address issues before they become problematic.

Explore how AI constantly learns from its outcomes, empowering you to make informed decisions and stay ahead of the curve in the dynamic automotive industry.

Uncover the power of AI in analyzing data points and identifying key engagement factors for success, providing valuable insights for dealers to optimize their strategies.

Imagine the possibilities with AI - from monitoring every car on dealer lots to predicting market trends and adapting in real time. Let AI crunch millions of data points and guide you with live predictions throughout the day.

Discover how AI can streamline your workflow and highlight flagged cars that are either overpriced or under-advertised, offering a comprehensive solution to keep your business competitive and thriving.

Tune in to our live podcast and unlock the potential of AI for your dealership – revolutionize your approach and stay ahead of the game with expert insights and innovative solutions!

Alex Karpyza, LotLinx, Vice President RevOps Program, Product, Enablement, Business Development - akarpyza@lotlinx.com

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

Unveiling the Entrepreneurial Journey with Mike Lane: From Startup to $1 Billion Cash Exit Feb 21, 2024

As a colleague in the biz, I watched Mike and his partners go from working out of a house to building a wildly successful company! I invite you to listen to Mike Lane, the visionary co-founder of Dealer.com, a trailblazing company that soared to success with a staggering $1 billion cash exit and his remarkable entrepreneurial journey! In this exclusive interview, he generously shares his invaluable insights on leadership, values, resilience, and innovation that propelled him to the pinnacles of success.

Listen to his riveting narrative as he recounts the gripping tale of building a company from the ground up, navigating the challenges of scaling operations, and ultimately orchestrating a monumental acquisition by an industry titan! He opens up on pivotal lessons he gleaned along the way, the strategic vision that fueled his endeavors, and the unwavering commitment to excellence that defined his entrepreneurial spirit.

From the highs of innovation to the lows of adversity, Mike candidly discusses the trials and triumphs of his entrepreneurial adventure, offering advice and pearls of wisdom for aspiring entrepreneurs and leaders seeking to carve their own path to success. Learn how his experience shaped his new ventures and how the lessons learned continue to resonate in his entrepreneurial endeavors.

Tune in to this captivating conversation as Mike Lane unravels the blueprint for building and scaling a thriving company, encapsulating the essence of grit, determination, and strategic foresight that underpin every entrepreneurial conquest. Join us as we uncover the untold story behind the rise of a visionary leader and the legacy he forged in the journey of entrepreneurship.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

Save Hours Leveraging ChatGPT in Your Service & Sales Processes! | Share with your teams! 🛠🚘🎯 Feb 13, 2024

I use ChatGPT everyday in my sales process and I use it in dealerships with both Service & Sales teams. I save hours by leveraging this tool to come up with human like responses on tons of topics.

There are ways to use this tool more effectively and I share some scenario's along with my journey in discovering how to best use this thing!

Product knowledge, service jobs, handling objections, follow up texts and emails, engaging questions...actually....endless topics!

No more basic messages! You literally just leveled up! 👊🎯

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Empowering Dealership Professionals: Financial Planning and Investing for Commission-Based Pay Feb 08, 2024

Diving into the world of financial empowerment for dealership professionals. In this special episode, I sit down with Robert Bacharach, RB Wealth, a seasoned expert in financial planning and a Chartered Retirement Planning Counselor, who has a unique perspective as a former car salesperson who once struggled with the uncertainties of commission-based income.

Rob Bacharach, Financial Planner CERTIFIED FINANCIAL PLANNER™ RB Wealth, President Ph: (704) 727-7129 Email: rob.bacharach@wealthrb.com Website: www.wealthrb.com

Rob draws from personal experience to shed light on the challenges faced by dealership salespeople and service advisors, discussing the reluctance to save and invest when paychecks are unpredictable. We explore the spectrum of savers, from those who excel at saving to those who struggle, and provide guidance for those unsure of where to start.

In an era of heightened financial pressures and tighter profit margins, we emphasize the importance of financial education and preparedness. As commission checks fluctuate and business levels out, stress often arises from the lack of financial planning, potentially leading to job dissatisfaction and decreased productivity.

Our conversation delves into the critical aspects of financial planning, including creating budgets and strategies that accommodate variable incomes. We tackle the pressing issue of how to save and invest effectively, providing actionable insights and practical advice for navigating the complexities of financial management in a commission-based environment.

Join us as we uncover essential strategies for financial stability and growth, offering valuable tips on investing during times of income variability. Don't miss this insightful episode, designed to support dealership team members in achieving their financial goals and securing their future.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Unveiling the Sales Team Training Secrets of a Top Five Kia Dealership! Feb 01, 2024

Gabe and JP are two top sales managers at a top 5 Kia dealership! Not that long ago before Raul Gomila took over as GM this store wasn’t even ranking amongst Kia peers.

Within 1.5 years leadership changed the culture and sales process strategy. Everything became about guest experience and smashing it!

I got the opportunity to be a partner in their success. I have trained with them since the start of 2020. Watching them rise up gives me all the proud feels! Even selling over 500 cars a month! Becoming 3rd in the nation for new car sales! They kill it! Always focused on winning!

I watched their managers take on roles as trainers and coaches and execute regular exercises to ensure the team is consistently sharp! I asked Gabe & JP to share some of their strategies with my listeners with the intent to encourage others to do the same. Invest in people and watch the team win together!

They lead consistently successful sales training meetings. These industry leaders open up about their unique approaches to training and developing their sales teams, offering valuable insights into the key components of their training programs.

They share a wealth of knowledge about the activities and initiatives they employ to ensure consistent and effective education for their teams. They discuss the impact of their training programs on their teams' performance and provide invaluable advice on navigating the ups and downs of implementing consistent dealer education.

They also shed light on the pivotal role of leadership, detailing how their general manager instructs sales managers and demonstrates effective training and coaching techniques on a daily basis. They share real-world examples of challenges they've faced and conquered, offering a candid look at the trials and triumphs of dealership sales training.

In addition, these guys reveal how they measure the effectiveness of their training programs, providing practical insights that can benefit sales managers and leaders across the automotive industry!

Tune in as we uncover the secrets to successful dealership sales training and gain invaluable knowledge from these industry trailblazers. Whether you're a seasoned sales manager or a budding automotive professional, this episode is packed with actionable advice that will elevate your training and leadership skills to new heights!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #4213W

automotiveMastermind provides trusted data and technology solutions for the automotive industry, using its Mastermind solution to empower retailers to enhance sales through predictive analytics and personalized experiences. NADA Show Booth #2927W

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing. NADA Show Booth #4841W

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #1501W

Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #4213W

CEO Insights: How Machine Learning Revolutionizes 🚘Dealership Inventory Management | 2024 Predictions Unleased! Jan 30, 2024

This is not AI that everyone is saying they have in their product. Machine learning is much more intricate than many know about! It's far more robust and uses pattern recognition, data-driven decision making and iterative improvement when given a set of data to recognize and compute.

Ask ChatGPT, what is machine learning!

Machine learning is revolutionary yet Len Short, CEO & Founder of LotLinx has been leveraging it for years to help dealers make on-point inventory decisions that increase profitability and move cars faster!

In our in-depth chat, we delve into the specifics of the 2024 inventory predictions and the prevailing market risks within the automotive industry, spanning both new and used vehicles. Our discussion encompasses vehicle sales projections, with a particular focus on the evolving landscape of the EV market in 2024. We shine a spotlight on the financial risks that dealers face in managing their inventory and how the current market dynamics are influencing their buying and selling decisions.

Len provides valuable insights into the identification of specific vehicle segments that are becoming increasingly risky due to affordability challenges and shifting consumer preferences. We explore pricing implications, including the impact of markdowns for unsold inventory, and how dealer decision-making directly affects associated risks.

Tune in to gain a comprehensive understanding of the intricate interplay between machine learning, market dynamics, and dealership inventory management!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #4213W

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #1501W

My Internet Sales Process Converts! | Learn how to draw attention to you and set appointments!! 🤩 Jan 25, 2024

You wanna master internet calls?

Here's my guide for BDC and Salespeople to help you gain new processes and approaches to initiatate convo's and move them forward to conversions! In this episode, I go deep into the world of internet lead handling, a crucial aspect of modern sales and business development. Whether you're a seasoned sales professional or just starting out, understanding how to effectively handle internet leads can make a significant impact on your conversion rates.

I crammed invaluable insights and actionable tips for converting internet leads into meaningful appointments or next conversations. If you've ever wondered what to say when reaching out to potential leads, this episode is for you!

You may not have thought about different types of internet lead sources, including third-party platforms, OEM channels, and company websites,and the modifications you can take to connect bettween with customers. I shed some light on the distinct client journeys associated with each. By understanding these unique pathways, you can tailor your selling strategy and craft personalized messages that resonate with your audience!

I also hit on the importance of leveraging your CRM system to connect with customers effectively, highlighting the significance of drawing attention to yourself without coming across as too sales-oriented. By following a carefully developed sales approach and asking the right questions, you can gain control of the conversation and provide valuable information that resonates with your potential customers.

Ultimately, the end goal is to demonstrate the value of your role and guide buyers through the buying cycle, helping them recognize the benefits of engaging with your product or service. If you're eager to enhance your internet lead handling skills and boost your conversion rates, this podcast episode is a must-listen for you and your sales team!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #1501W

Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #4213W

Master 📞Call Handling in Dealerships & Safeguard 🏆 Best Client Experiences! Jan 23, 2024

In this uplifting episode, we delve into the pivotal world of call monitoring processes with a focus on safeguarding customer loyalty and retention. Join us as we uncover the critical steps necessary to excel in customer service, drive revenue, and fortify client relationships.

Get ready to uncover the money-making best practices that leverage call review tools! Our special guest, Robert Manuel, a seasoned expert who has witnessed the inner workings of countless dealerships nationwide, shares invaluable insights into identifying and overcoming the most pressing challenges faced in the industry. Discover the game-changing solutions that will not only save you time and money but also elevate your clients' experiences to new heights!

Together, Robert and I explore a myriad of innovative strategies for dealerships to maximize profitability. His unwavering passion and wealth of experience shine through as we unravel the secrets to driving service and sales numbers to unprecedented levels. Don't miss out on this opportunity to revolutionize your dealership's approach to customer engagement and business growth!

👉 Contact Robert Manuel, CallRevu Partner Success Manager | 610-823-1141 robertmanuel@callrevu.com | www.callrevu.com

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #1501W

Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #4213W

Accelerate Your Success Through Goal Planning for Car Dealership Professionals w/ Jen Suzuki Jan 23, 2024

This solo episode designed exclusively for hardworking professionals in the car dealership industry is near and dear to me. Achieving next levels year over year is an obsession. I love sharing things that work and this will get you thinking about your game plan.

In this episode, I offer a comprehensive step-by-step plan for setting and achieving goals, drawing from my own years of experience and success. This is my personal annual process that has consistently propelled me to new levels of achievement. Whether you're aiming to surpass last year's performance or striving for continuous growth, this episode is your guide to rising to new heights in your career.

Tune in and empower yourself to make this year your best one yet! 🎯📈

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #1501W

Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #4213W

automotiveMastermind.com is an automated sales and marketing platform that empowers dealers to increase loyalty and close more deals by predicting who is ready to sell or buy, and communicating to them with proactive marketing. NADA Show Booth #2927W

Goals & Proven Sales Tactics for Dealership Growth with MC @ automotiveMastermind Jan 17, 2024

We want growth! Many know where they want to go but so many don’t know how to get there. An action plan to support it eliminates the wish and hope and converts into reality! This is what MC (Mary Catherine) @ automotiveMastermind states as we open up this real-real conversation that will inspire Dealers, Managers and Sales Members!

Do you have a scoreboard past and present? MC shares her personal experiences and coins the goal focus… “wildly important goals”…try this strategy out!

Since we both see and talk to hundreds of dealership leaders, we can highlight what's trending to inspire this years initiatives! We share real world sales approaches to winning! All realistic sales approaches that will provoke next level success.

Spoiler Tip: Value based conversation is landing and attracting engagement! Get some examples so you can apply and try some new stuff and expect different results! Better is better! 😉

Trying new things that enable new outcomes is 2024 vibes!

We dive into prospecting mindset, tactics, actions all designed to build a solid sales pipeline that turns deals consistently. Find a goal to dial into this year and destroy last years numbers!!! Let’s do this!

She is projecting that many will decide to start a dedicated service to sales team! 🤩 So we drop value💣's on things to consider.

👉Contact: MC Watson | mc@automotivemastermind.com

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #1501W

Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #4213W

Electrifying Sales | Strategies for Selling EV's🚘 in Your Dealership with Jen Suzuki Jan 11, 2024

You ready to explore the strategies that car salespeople can employ to effectively sell more electric vehicles?! Then, let’s goooo!

As the automotive industry undergoes a significant shift towards sustainable transportation, it has become increasingly important for sales professionals to understand and promote the benefits of electric vehicles (EVs) with confidence and expertise.

I’m diving in on the crucial role of education and awareness in selling EVs, highlighting the cost savings, environmental benefits, and addressing common concerns that potential buyers may have. We explore the power of test drives and demonstrations in showcasing the unique features of electric vehicles and dispelling misconceptions surrounding range, charging infrastructure, and battery longevity.

Enjoy and gain valuable knowledge and practical tips that can empower car sales professionals to confidently promote and sell electric vehicles! Why not, the cars are just marinating on your lot! 😳

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #4213W

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #1501W

Tech Revolution Transforms Dealer Transportation: Unlocking Profitability & Efficiency with Autosled - Demo at NADA Show! Jan 08, 2024

It’s so incredible to watch a company like Autosled transform a part of the car business that is old and crusty! Business is evolving and tech is here to make things better! The amount of setbacks for dealers when it comes to transportation is insane! Talk about an old and antiquated system! But now, it’s all changed because a car dealer got fed up and started building software to help fellow dealers squash all the inefficiencies that weigh down profits and peoples time!

I sit down with two leaders at Autosled. We identify the current setbacks dealers are facing and start the process of addressing each and every one of them. When you pinpoint the real problems it is clear to see the need for better systems and processes. As I have got to know these guys, I am thrilled to continue to expose the problems while sharing solutions that will change dealers business for the better! Chck them out at NADA Show Booth #4213W

We delve into the world of dealer transportation and the game-changing solutions being pioneered by Autosled, a leading dealer transportation technology company. Join us as we sit down with two key figures at Autosled to gain insights into the pivotal role technology plays in addressing the persistent challenges faced by dealers in transporting their vehicles.

Our first guest is Sam Goldenberg, the Director of Enterprise Sales at Autosled, who provides a comprehensive overview of the myriad issues that plague dealer transportation. From time-consuming administrative tasks that burden accounting departments to the logistical nightmare of verifying transporter insurance, Sam sheds light on the inefficiencies that have long hindered the industry. She discusses the detrimental impact of delays in vehicle pick-ups on dealership profitability and highlights the urgent need for a streamlined, tech-driven solution.

sam.goldenberg@autosled.com | cell 202-744-4544

Next, we're joined by Boris Romanov, the Director of Sales at Autosled, who takes us behind the scenes of the cutting-edge platform that is revolutionizing dealer transportation. Boris explains how Autosled's innovative technology empowers dealers to efficiently track and communicate with drivers, ensuring real-time visibility and control over the transportation process. He emphasizes the role of photo documentation in mitigating disputes over vehicle condition, and outlines how Autosled's system expedites the movement of cars, ultimately saving dealers valuable time and money.

boris.rozanov@autosled.com cell 480-246-5300

Throughout the episode, our guests underscore the pivotal role of immediate payment to transporters in fostering a network of reliable partners, thereby expediting pick-ups and deliveries for dealers. Autosled's forward-thinking approach not only addresses the pressing pain points of dealer transportation, but also cultivates a mutually beneficial ecosystem for all stakeholders involved.

Tune in as we explore how Autosled's transformative technology is finally providing much-needed solutions to the long-standing challenges of dealer transportation, ushering in a new era of efficiency and profitability for dealerships nationwide.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability. NADA Show Booth #1501W

Autosled.com is the next-generation automotive transportation logistics platform and marketplace. NADA Show Booth #4213W

Part 2 - Janine Driver, Mastering Sales and Elevating Your Numbers : The Power of Body Language Jan 04, 2024

Welcome back to Part 2 with Janine Driver! In this episode, I had the pleasure of sitting down with Janine, an internationally recognized body language expert, to discuss the vital role of body language in sales conversations. Janine shares invaluable insights on how understanding and leveraging body language can significantly impact sales professionals' success by fostering trust and building genuine connections. She’s fun to listen and learn from!

In this captivating interview, Janine delves into the ways in which body language can be harnessed as a powerful tool in sales, enabling professionals to convey messages effectively and develop emotional intelligence. She emphasizes how mastering body language can propel salespeople to the top faster, as it enhances their ability to connect with clients on a deeper level.

Listeners will gain a deeper understanding of key body language indicators that are crucial for salespeople to observe during client interactions. Janine provides practical advice on how to interpret these indicators to better comprehend clients' needs and motivations, ultimately empowering sales professionals to tailor their approach accordingly.

Moreover, Janine generously shares a wealth of body language techniques designed to infuse credibility and authenticity into client meetings and negotiations. By implementing these techniques, sales professionals can elevate their communication skills and create lasting, meaningful connections with clients.

Tune in to this episode to unlock the secrets of leveraging body language in sales, and gain invaluable insights from Janine Driver that will undoubtedly transform your approach to client interactions and propel your sales career to new heights!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Part 1 - Janine Driver, Persuasion & Influence Expert Decodes Words and Embedded Commands to Improve Your Selling Power! Dec 27, 2023

Janine Driver, Owner Lyin Tamer, President and Lead Instructor of the Body Language Institute, and The Today Show Contributor for 17 years now! She was trained as a lie detection expert for the ATF, FBI, and the CIA and is a New York Times bestselling author (You Say More Than You Think). Now she makes a powerful and incontrovertible declaration: You Can’t Lie to Me. Driver—who is known in professional circles as “the Lyin’ Tamer” and has demonstrated her world-renowned expertise on such programs as The Today Show, The Dr. Oz Show, Rachael Ray and Nancy Grace—now offers readers essential tools that will enable them to detect deceptions, recognize a liar, and ultimately improve their lives. Search up her Ted Talks or watch some of her educational videos on YouTube!

Janine Driver unveils the transformative potential of understanding the intricate relationship between words, nonverbal cues, and the art of persuasion in the realm of sales.

Join us as Janine shares her wealth of knowledge on decoding nonverbal communication to enhance sales effectiveness. Discover how mastering the nuances of body language and language patterns can empower sales professionals to detect deception, build trust, and close deals with unparalleled efficiency. Uncover the secrets to spotting liars, understanding customer signals, and fostering stronger connections that breed loyalty and advocacy.

Through our conversation, Janine unveils the strategic use of specific words and embedded commands that can revolutionize the sales process. Learn how simple linguistic cues like "actually," "because," and "I'm wondering" can be leveraged to influence and persuade, ultimately leading to more efficient, impactful sales interactions. By integrating these linguistic tools, sales professionals can increase emotional intelligence, decipher weak denials, and propel themselves toward achieving and surpassing their sales quotas.

Discover how decoding nonverbal cues and mastering influential language can enhance team communication, identify customer needs, and ultimately elevate the entire sales experience. Join us as we unlock the potential to increase trust, prevent unnecessary conflicts, and create a legion of loyal customers who become raving fans of your brand.

Tune in to this enlightening interview and unleash the power of words and body language to revolutionize your approach to sales, propelling you toward unparalleled success in your professional journey. Subscribe now to gain exclusive access to Janine Driver's invaluable insights and practical strategies.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

automotiveMastermind.com The automotive industry's trusted data and technology provider that anticipates customer needs and delivers a personalized experience. aM leverages predictive analytics to help dealers identify potential buyers and tailor their approach.

🔥Tips & Tricks to Using automotiveMastermind | Stay Connected to Your Clients & Sell More🚘! Dec 20, 2023

🎧Tune in to our latest episode as I sit down with MC, the Business Development Manager of automotiveMastermind, a groundbreaking tool transforming the 🚘automotive industry. She gives a quick overview of Mastermind platform, delving into how it's reshaping the way car dealerships engage with their customers. Discover the inspiring journey behind the evolution of this innovative product!

During the interview, we delve into the intricacies of prospecting and staying in touch with clients using the software and we share invaluable best practices for lead lists and sales approaches. MC sheds light on the importance of prioritizing high-potential leads and reveals key features and strategies that can supercharge sales efforts. Uncover the secrets to identifying opportunities for higher conversion rates and boosting sales! 📈

MC offers a treasure trove of tips and tricks that sales professionals often overlook but which can significantly impact their ability to connect with customers and drive revenue. From leveraging data insights to enhancing the understanding of customer needs and preferences, learn how to adjust your sales approach more effectively. Don't miss this episode packed with actionable insights for anyone in the automotive sales industry!

👉Contact: Mary Catherine Watson aka MC - mc@automotivemastermind.com 👈

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

automotiveMastermind.com - The automotive industry's trusted data and technology provider that anticipates customer needs and delivers a personalized experience. aM leverages predictive analytics to help dealers identify potential buyers and tailor their approach.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Decoding Loyalty vs. Retention in your Dealership with Industry Leader | Which One Leads Your Growth? 🤔 Dec 12, 2023

Welcome back everyone! My esteemed guest, Daniel Govaer, General Manager and is the host of ASOTU podcast, The Wheelhouse.

In this episode, we dive deep into the world of automotive dealership management with a seasoned industry leader to uncover the crucial distinctions between customer loyalty and retention!

Join us as we unravel the misconception that loyalty and retention are synonymous, and explore the pivotal difference: while retention focuses on preventing customers from leaving, loyalty inspires enduring, meaningful relationships that extend beyond a single transaction.

DG sheds light on the strategies and practices necessary to cultivate genuine customer loyalty – emphasizing the importance of building strong, lasting connections with clients. We discuss how every interaction and engagement contributes to shaping customer sentiment, and how fostering memorable experiences is key to nurturing loyalty.

Furthermore, we delve into the significance of insulating your dealership from market fluctuations that can erode margins, and how authenticity at every touchpoint across all departments throughout the customer lifecycle is paramount in fostering loyalty.

Listeners are invited to contemplate their own customer communications and evaluate whether they truly resonate with building loyal clientele. We challenge the conventional approach to client interactions by posing the question: How can any salesperson call a client without remembering key details about them, despite multiple transactions? Are we simply going through the motions to retain customers, or are we genuinely approaching each individual with care and consideration to foster true loyalty?

Tune in to this thought-provoking episode to gain invaluable insights into cultivating customer loyalty in the automotive industry, and discover actionable strategies to create lasting, meaningful connections with your clientele.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

automotiveMastermind.com - An automated sales and marketing platform that empowers dealers to increase loyalty and close more deals by predicting who is ready to sell or buy, and communicating to them with proactive marketing.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Chris Walsh, President of Reynolds & Reynolds on Leading Change in High Growth Organizations Dec 06, 2023

Meet Chris Walsh, the President of Reynolds & Reynolds, who has over 37 years with this company! His journey to the top is just one small part of a big conversation on this episode!

Join us for an insightful episode as we explore the dynamic world of organizational change and innovation. In this episode, we delve into the strategies and leadership approach of a visionary president who is revolutionizing the traditional ways of thinking within the organization.

Discover how he is driving meaningful evolution, both in people and processes, to meet competitive challenges and ensure exceptional customer experiences. We explore the impact of change on internal teams, customer relationships, and the overall market landscape, particularly within a large organization like Reynolds, with over 4000 employees.

Gain valuable insights into navigating organizational growth and change, and learn how this approach is making a positive impact on customers, internal teams, and operational processes. Don't miss this engaging discussion on driving transformation and innovation in today's business environment.

About Reynolds & Reynolds:

Reynolds and Reynolds is a well-established company with a rich history in the automotive industry!

Reynolds and Reynolds is a prominent player in the automotive industry, providing a wide range of software, technology, and consulting services tailored to automotive retailers and manufacturers. The company offers comprehensive solutions for automotive retailing, including dealership management systems, customer relationship management, document services, and consulting, catering to the diverse needs of automotive businesses. With a history dating back to 1866, Reynolds and Reynolds boasts a long-standing presence in the automotive market, leveraging its extensive experience to provide innovative and effective solutions for its clients.

The company emphasizes innovation and technological advancement, continually developing and refining its products and services to meet the evolving demands of the automotive industry and its clients.

Reynolds and Reynolds prioritizes a customer-centric approach, aiming to deliver exceptional customer experiences and provide valuable support to automotive retailers and manufacturers, fostering long-term relationships based on trust and reliability.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Make MONEY with 📞Call Tracking! | Latest AI Tech Targets Lost Opp’s with Ben Chodor, CEO CallRevu Nov 28, 2023

A lot of calls that come into a dealership are for the Service department. Sometimes calls are unanswered, hit a VM or go to the wrong department. All sorts of things can compromise the client experience! The worst is letting down current clients and new ones!

There are ways to confront and correct. We unlock the ways to get you there!

A second chance with a customer? Ohhhh yeah…here we go!

The question is…Did the call lead to business? It’s time to find out!

Over 50% of calls that go to VM do not reply back. This is just one moment that when confronted and corrected will save deals, loyal clients and improve CSI.

After Hours…what happens to these calls? There’s incredible data that will help you target opp’s and help you determine how to make a change that squashes these problems.

Ad spend - call tracking helps determine what’s working and where your money should be invested.

Ben Chodor opens about how dalerships can take advantage of the latest AI tech in call handling! Ask him yourself....benchoder@callrevu.com 🔥\

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Unleashing Your Potential: Navigating Change, Purpose, and Personal Transformation with Danny Zaslavsky, Co-Founder of VinCue Nov 15, 2023

This whole episode is a vibe! He’s genuine. He pushes limits. He uncovers his true self and unlocks his next level in life….all from just well, changing!

It's hard to embrace change and even the unknown. Not many are up for it! Do you feel like you are not meeting your potential sometimes and feel challenged to try something new? We get into it on a personal and professional level!

Meet Danny Zaslavsky, Co-Founder of tech company, VinCue. He's also a car dealer. He opens up on how and why he ventured into learning software! He exposes meaningful and impactful insights we can all gain from! This is an episode like no other I've done and it's one of my fav's!

"Run faster" is his motto - "Leaders should have vision, pace and do what they expect others to do! Get out there and make yourself uncomfortable and do things to help others without worrying about what's in it for me."

We talk:

✔️Identifying purpose

✔️Your why

✔️The people/partners in your life

✔️Experiencing pain can launch new thinking and new successes

✔️Ridding noise that takes up valuable time & space in your life

✔️Intentions

✔️Leadership

✔️Risk tolerance

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

From Car Dealerships to Digital Empires: Navigating Adversity and Building Innovative Solutions with Brett Sutherlin Nov 08, 2023

In this inspiring episode, we sit down with Brett Sutherlin, a remarkable entrepreneur and fellow Northwood University graduate, as he takes us on a journey through his career in the automotive industry and his path to building successful digital companies. Brett shares his background and experiences, highlighting how they shaped his entrepreneurial mindset.

As the owner of car dealerships and the founder of three digital companies, including the highly successful Fusion Zone Automotive, Brett delves into what inspired him to venture into software development and create a groundbreaking solution tailored for the automotive industry. He reveals how he identified the opportunity in the market and mustered the courage to pursue it.

Building a software company from scratch is no easy feat, and Brett openly discusses the challenges and adversities he faced during the early stages. He provides valuable insights into his problem-solving approach and how he overcame setbacks that ultimately led to breakthroughs for his business. Through his personal experiences, Brett emphasizes the importance of fostering a culture within a company that encourages adaptation and embraces core values and fundamentals.

Throughout the conversation, we explore the theme of handling adversity in business and the significance of staying innovative and forward-thinking. Brett shares practical advice on taking calculated risks and reveals the lessons he learned along the way that contributed to his overall success.

This episode is a must-listen for car dealers, managers, and professionals in the industry who face adversity and seek better ways to overcome challenges. Brett's entrepreneurial journey is a testament to the power of stepping out, identifying problems, and focusing on developing innovative solutions. Join us as we delve into his inspiring story and gain valuable insights into building an empire through perseverance, adaptability, and a forward-thinking mindset.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

🔥 Innovation in Overdrive: Unleashing the Future of 🚗Automotive Retail with Steve Greenfield! 💥 Oct 31, 2023

Join me as we dive deep into the transformative landscape of the automotive industry with the visionary CEO and founder of Automotive Ventures, Steve Greenfield.

Contact: Steve Greenfield | steve@AutomotiveVentures.com | Book: The Future of Automotive Retail - https://a.co/d/f4tTHJ3

Steve takes us on a thrilling journey through the most pivotal era in automotive history, where innovation reigns supreme. Drawing from his wealth of experience and insights, we explore the pages of his captivating book as he unveils the secrets to surviving and thriving in this rapidly evolving industry.

With an expert eye on the horizon, Steve paints a vivid picture of what the future holds for automotive technology. From groundbreaking advancements to emerging trends, we discover the cutting-edge technologies that will shape the automotive landscape of tomorrow. But it's not just about technology; it's about adaptation. Steve shares invaluable advice on how traditional automotive retailers can pivot and remain relevant amidst shifting consumer preferences and the rise of disruptive technologies.

As we delve into the economic climate and market conditions, Steve provides strategic investment strategies that dealers can leverage to seize opportunities and navigate through challenges. We discuss the rise of electric vehicles and the advent of autonomous technology, uncovering the immense potential they hold and the hurdles that must be overcome for widespread adoption.

But it doesn't stop there. We explore the broader scope of mobility, technology, and key areas of innovation within the automotive industry. Steve's keen insights shed light on investment opportunities and the criteria he employs to evaluate their potential.

So, fasten your seatbelt and join us on this captivating episode as we embark on a thrilling expedition with Steve Greenfield, driven by innovation. Get ready to rev your engines and gain a front-row perspective on the future of automotive retail and the exciting possibilities that lie ahead!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

CallRevu.com is the leading automotive communications intelligence platform, offering call monitoring and call analysis, with technology optimized for sales, service (fixed ops) and marketing.

Economic Conditions Influencing How Dealers Need to Adjust | 🔥Great Advice from 🚗 Guys! Oct 26, 2023

Meet Tom Gage, Chief Strategy Officer - Data Analytics expert with Lotlinx and meet Dave Hefko, Vice President of Carousel Motors and a partner, who provides a valuable dealer's perspective on the various topics discussed.

Together we discuss the economy's impact on dealerships and the automotive industry. In this episode, Tom Gauge delves into the intricate relationship between the economy and the automotive industry. He begins by shedding light on how economic factors, such as the recent UAW strike, play a crucial role in shaping dealers' strategies and adjusting their operations. Tom explores how pricing and affordability for consumers buying cars are influenced by the UAW strike, along with the impact of interest rates on the market.

Furthermore, Tom Gauge delves into the complex dynamics of the supply chain and days supply, emphasizing their significance for dealerships. Listeners gain valuable insights into how dealerships manage their inventory turn amidst changing price points and market demands. Tom also highlights the challenges and opportunities that arise as dealerships strive to strike the right balance between maintaining inventory and meeting consumer expectations.

To provide a holistic view, Dave Hefko, shares his firsthand experience and perspective as a dealer. He offers practical insights into how dealerships navigate the changing landscape, addressing the topics discussed by Tom Gauge from the dealer's standpoint. Dave's expertise adds depth and nuance to the conversation, making this interview a well-rounded exploration of the economic factors impacting the automotive industry.

Tune in to this enlightening podcast episode to gain a comprehensive understanding of how the economy influences dealerships, consumer affordability, supply chains, and inventory management in the ever-evolving automotive market. This interview provides valuable insights from both data analytics and dealer perspectives!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Contact Tom Gage: Thomas.Gage@lotlinx.com

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Covideo.com is the sales enablement tool that puts your people front and center. Because people want to do business with people.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

You Lose When You Prospect with 80’s Word Tracks! Get Some New Game! | Get My Pro Prospecting Tips Now Oct 18, 2023

I'm thrilled to have you join me as I delve into the world of sales and explore the strategies that will help you prospect effectively and build a rock-solid pipeline to maximize your income potential with consistent results.

In today's fast-paced market, relying on outdated sales tactics from the 80s is a surefire way to miss out on valuable opportunities. Car buyers today are more informed and discerning than ever before, which means we need to adapt our approach and employ relevant sales techniques to attract and convert customers successfully.

Why should you trust me? Well, I'm not just a sales enthusiast; I'm in the trenches every week, working closely with dealerships where I put my prospecting skills to the test. I've honed my approaches to ensure they remain effective in the ever-changing sales landscape. In fact, dealerships value my expertise so much that they pay me to train their teams every single day.

But here's the exciting part: I'm here to share those very same sales practices with you, my valued listeners. Throughout this episode, I'll be unveiling my latest tips and techniques, garnered from years of experience, to help you prospect more effectively, build a pipeline that delivers outstanding results, and ultimately sell more cars.

Together, we'll explore:

✔️The essential elements of a modern sales approach that truly resonate with today's car buyers.

✔️Proven tactics for successful prospecting that will set you apart from the competition.

✔️Strategies for building a high-performing pipeline that consistently yields impressive outcomes.

✔️Insider insights into the sales practices embraced by top-performing dealerships.

Whether you're a seasoned sales professional looking to enhance your skills or a passionate newcomer eager to make your mark in the industry, this episode is a goldmine of knowledge. I'm here to guide you, sharing my expertise and providing you with the tools you need to revolutionize your approach to sales.

So, grab your notepad, buckle up, and get ready to embark on a journey of sales mastery. Together, we'll unlock your full potential and achieve remarkable success in the world of car sales using the invaluable insights I'm about to share.

Don't forget to subscribe to our podcast to ensure you never miss an episode. By doing so, you'll gain access to a wealth of knowledge from industry experts, all designed to help you stay ahead of the game.

Get ready to transform your sales game and reach new heights of success!

Follow the show and get notified when episodes like this one drop!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

🔥Check out our sponsors!🔥

Covideo.com is the sales enablement tool that puts your people front and center. Because people want to do business with people.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Elevate Your Leadership: Lessons from Dave Anderson, an Extraordinary Coach 🏆 Oct 09, 2023

🎙In this inspiring episode, we have the privilege of sitting down with Dave Anderson, a renowned leadership coach who has transformed countless high-growth organizations. With a laser focus on building, reinforcing, and protecting high-performance, high-accountability cultures, Dave has become a trusted advisor to leaders seeking to drive results.

Meet Dave @ Learn to Lead Elite Center

📚Read one of his 16 books! Or check out his 📝online lea

rning, Dave on Demand! Many of my dealership clients have had him in their stores and I always here it's life changing! 🔥👊 And check out his 🎙podcast, The Game Changer Life!

Join us as Dave shares his profound insights on execution and accountability principles that are essential for success. With an unwavering dedication to inspiring and coaching leaders on vision, strategy, and tactics, Dave brings a wealth of expertise to the table.

Whether you're a seasoned executive or an aspiring leader, this conversation is a must-listen. Discover the strategies and approaches that can help you elevate your leadership game and create a culture of excellence within your organization. Get ready to be inspired and equipped with the tools needed to unleash your leadership potential!

Follow my pod and get notified when episodes like this one drop!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

Covideo is the sales enablement tool that puts your people front and center. Because people want to do business with people.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Unlock the World of Video in Your Sales Process! | A Step-by-Step Approach w/ Margaret @ Covideo! Oct 03, 2023

In this episode meet Margaret Henney, esteemed guest and a renowned video expert! She is the Director of Marketing for Covideo Dealer Services and opens up to our salesforce who can improve their income potential using video in their sales process.

CoVideo Dealer Services Info! 👉 https://bit.ly/3F0h56R

In this high-energy conversation, Margaret shares her invaluable insights and experiences, both personal and client-based, on leveraging the power of video to turbocharge the car sales process.

She provides a wealth of practical examples that will get you revved up and ready to harness the true potential of video. Discover how to create impactful videos that captivate and engage clients, ultimately leading to enhanced conversions and sales!

Whether you're a seasoned automotive professional or just venturing into the industry, this episode is a goldmine of tips and tricks to get started with video marketing. Her expertise will guide you through the essential steps and reveal the types of videos that leave the greatest impact on client engagement and conversion rates!!!

Don't miss out on this conversation that will unlock the secrets to skyrocketing your automotive sales through the power of video!!! Tune in now and revitalize your dealership's sales strategy!

Margaret Henney - 574.870.6672 | margaret@covideo.com

Follow the show and get notified when episodes like this one drop!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!

Covideo Dealer Services is the sales enablement tool that puts your people front and center. Because people want to do business with people.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

💥 These Actions Generate Income in Your 🛠️ Service Department! | 8 Pro Tips! Sep 26, 2023

The service department is busy and sometimes when we are really busy, we can overlook business and income opportunities!

As I work with service teams throughout the country, I am a friend to this department in a coaching role pursuing next level performance. I want everyone to maximize their income potential! So, when I see outstanding aspects of the sales process, I want to highlight that for you so you can get the most out of your days and make that money! 😏

These tips will help you get aligned with your goals so you grow your business and maintain clientele.

In this episode, I’m shining a spotlight on the often underappreciated revenue-generating potential of service departments. Learn strategies, actions, and insights that can transform service departments into profit centers, driving substantial income for businesses.

I share 8 actions and initiatives that can boost profitability within service departments. Find out how service departments can create a culture of exceptional service, establish long-term relationships with customers, and leverage positive customer interactions to generate additional revenue streams.

As the episode progresses, I discuss effective marketing and promotional techniques to attract new customers.

Whether you are a business owner, service manager, or aspiring entrepreneur, this episode offers valuable insights and actionable advice to transform your service department into a thriving income generator.

Tune in to this enlightening episode and discover the untapped opportunities within service departments that can drive substantial income for your business!

Follow the show and get notified when episodes like this one drop!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

🔥Check out our sponsors!🔥

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

10 Actions That Will Help 🛠Service Advisors Make More Money💵! Sep 19, 2023

Welcome back listeners to Dealer Talk with Jen Suzuki pod!🎙

Our service teams work hard to solve customer problems everyday! They deal with busy shops, a ton of customers and many personalities! As I continue to train with Service teams across the country, I wanted to share some actions that will help improve your income potential and keep you focused on your goals! 💰👊

In this episode, I share 10 strategies every Service Advisor can implement to enhance the customer experience, promote additional services, and ultimately write more business for the car dealership!

Follow the show and get notified when episodes like this one drop!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

🔥Check out our sponsors!🔥

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Meet Entrepreneur, Dave Sperau who is Revolutionizing Dealer Transportation! Sep 12, 2023

In this episode, I sit down with an innovative entrepreneur who has reshaped the way vehicle transport functions within the automotive industry. By harnessing the power of technology, Autosled's founder, Dave Sperau has developed a groundbreaking solution to address the transportation needs of OEMs and dealers. Dave, an Entrepreneur and former car dealer, candidly discusses the most pressing challenges facing OEMs and dealers in the realm of transportation. From access struggles to misallocated inventory, he sheds light on the complexities that hinder efficient vehicle shipment operations. The scarcity of used cars is an ongoing issue for dealers nationwide, and Dave provides valuable insights into what's happening. He unveils innovative solutions that enable dealers to overcome sourcing challenges and expand their market reach. By offering reliable transportation options at reasonable fees, dealers gain the freedom to explore opportunities beyond their local markets, ultimately enhancing profitability. This episode also delves into the remarkable journey of building a company that is revolutionizing vehicle transport logistics for dealers. Dave shares the problems his company successfully solves for dealers, alongside the transformative impact of his solution. Furthermore, he provides an insightful update on notable changes and developments within the business since our last podcast episode. The conversation doesn't solely revolve around dealerships; Dave emphasizes the mutual benefits of a business model that emphasizes transporter success. He also dives into how Autosled has been able to make business far easier for transporters- allowing this reliable network to grow exponentially! Understanding the pivotal role they play in the transportation process, Dave highlights the measures taken to ensure transporter satisfaction and engagement. As a result, he has built a bridge of collaboration that enhances the overall effectiveness of the entire retail vehicle transport process. Tune in to this episode as we explore the fascinating story behind this entrepreneur's journey, unravel the challenges faced by the transportation industry, and gain key insights into the future of streamlined and efficient automotive transportation.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

Exploring Auto Industry Challenges and the Electrified Road Ahead with the NADA President and CEO Sep 05, 2023

This is a must listen for everyone in the auto industry! In this episode, we have an exclusive interview with the President and CEO of the National Automobile Dealers Association (NADA), who provides unique insights into the major challenges currently facing the auto industry.

Mike shares his perspective on the dynamic landscape of the automotive industry and how NADA is actively addressing these challenges head-on. We explore topics such as the evolving role of traditional dealerships in the face of electrification and the critical role NADA plays in assisting dealerships to adapt to this transformative shift.

Discover how NADA collaborates with automakers and industry stakeholders to enhance the overall automotive ecosystem. Mike reveals the strategic initiatives, partnerships, and innovative approaches employed by NADA to ensure a seamless transition to the future of mobility.

Listen in as we uncover the strategies and forward-thinking perspectives that drive the success of the auto industry and its stakeholders. Whether you're an automotive enthusiast, industry professional, or simply curious about the future of transportation, this podcast provides a unique opportunity to gain valuable insights from one of the industry's most influential voices.

Tune in and accelerate your understanding of the challenges and opportunities shaping the automotive industry, as we navigate the road ahead with the President and CEO of the National Automobile Dealers Association.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

Driving into the Future | An Exclusive Interview with Hyundai Motor America's CEO Aug 29, 2023

Welcome to Dealer Talk with Jen Suzuki where we dive into how the auto industry is evolving! In this episode, I had the privilege of sitting down with Randy Parker, the esteemed CEO of Hyundai Motor America, who shared fascinating insights into the company's vision and strategies for a prosperous future!

In our conversation, we explored why it's an exceptional time to be a Hyundai dealer. The CEO shed light on the remarkable opportunities and support available to dealers, highlighting how Hyundai is actively working towards future-proofing their businesses for sustained success. We delved into the investments being made in electric vehicles (EVs) and the robust infrastructure that will underpin their widespread adoption.

Our discussion ventured into Hyundai Motor America's electric strategy and performance, unveiling their exciting plans to revolutionize the automotive landscape with an impressive lineup of EV models. We uncovered the CEO's perspectives on the evolving relationship between the manufacturer and dealers, as they navigate the ever-changing marketplace.

Join us as we gain exclusive insights into Hyundai Motor America's commitment to driving change and sustainability. Discover how their investment in EVs and infrastructure is propelling them into the future, while ensuring that dealers have the tools and support needed to thrive in this transformative era.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Unleashing Sales Potential | Mastering Motivation! Let’s GOOOOOO! 🔥🏆🤩 Aug 15, 2023

Sales is not for the weak. The more your prospect, the more no's you get. At the same time, the more yes's you get! So keeping your motivation up and onward is key to staying focused, nurturing consistency in growth and winning! Key for top producers!

It's time to check-in with yourself and connect with something in this episode that will help you with this game plan for life!

Discover practical strategies to stay motivated in sales as I unlock ways to stay in the selling game (*from years of failure and personal experiences)!

From setting clear goals and cultivating a positive mindset to embracing self-discipline and continuous learning, this episode provides invaluable insights to overcome challenges, navigate emotions, and achieve exceptional results. Learn the art of motivation, unleash your sales potential, and conquer the competitive sales landscape.

Your commitment to personal and professional growth will in fact keep you motivated even through the valleys we all face in sales!

Dealer Talk with Jen Suzuki Pod |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Power of Persistence | Sales Success Formula! Jul 24, 2023

In the competitive world of sales, persistence is the key to achieving remarkable results!🎯

Sales professionals understand that success rarely comes overnight, but rather through consistent effort, determination, and a refusal to give up!

Being persistent in sales means having the resilience to bounce back from rejection, the tenacity to keep pursuing leads and prospects, and the ability to consistently deliver value to clients. It's about maintaining a positive 🧠mindset, staying focused on goals, and continually adapting and refining sales strategies. By embracing persistence, salespeople can overcome obstacles, build strong relationships, and ultimately close more deals! 💸

It's fast-paced right now with an ever-evolving 🚘sales landscape, so being persistent is more important than ever.

With increased competition, changing buyer behaviors, and evolving market trends, sales professionals must be able to adapt and persevere in order to thrive. Persistence allows salespeople to build rapport and trust with potential clients over time, as it often takes multiple touchpoints and interactions to convert prospects into customers. Moreover, persistence enables sales professionals to navigate objections and address concerns effectively, demonstrating their commitment to solving customer problems and delivering value. By consistently following up, staying engaged, and providing ongoing support, salespeople can differentiate themselves from competitors and establish themselves as trusted advisors in the eyes of their clients.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Get Motivated in a Growth Mindset | Learn this Belief System That Enables Next Levels! Jul 19, 2023

This episode is dedicated to exploring the transformative effects of adopting a growth mindset! So necessary to achieve the levels you know you are capable of achieving! It’s time to unlock your true potential! ✅

I will equip you with the tools, inspiration, and guidance to adopt a growth mindset and unleash your full potential!

Are you ready to transform your thinking, conquer challenges, and embark on a journey of continuous growth? Tune in and let's unlock the doors to a limitless future together!!!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Mastering Talent Acquisition: Fresh Moves from Expert, Brandon Hardison with Jim Ellis Auto Group! Jul 11, 2023

Welcome to Dealer Talk with Jen Suzuki, where we dive deep into the world of talent acquisition and career development! In this episode, Brandon Hardison, Director of Sales Training with Jim Ellis Automotive Group and an expert in the field, will share invaluable insights and actionable steps on how to effectively recruit today's youth and foster a path towards long-term career success!

Recruiting talented individuals in today's competitive landscape requires a fresh approach and an understanding of the evolving needs and aspirations of the younger generation. Our guest, with years of experience in talent acquisition and sales training, will guide us through attracting and engaging top young talent! It’s outside the box! It works!

During this enlightening conversation, Brandon will explore innovative recruitment strategies that go beyond traditional methods to reach and connect with young professionals in his community!

Check out this awesome video he produced! 👉https://vimeo.com/801245019

But it doesn't stop there! He also delves into the importance of nurturing an effective career path for new hires, providing mentorship, training, and growth opportunities. You'll gain practical insights on how to support team members in remaining knowledgeable in their roles through healthy competition!

Whether you're an HR professional or a business leader, this episode will equip you with the knowledge and strategies you need to thrive in the competitive landscape of talent acquisition. Get ready to unlock the secrets to recruiting and nurturing the next generation of top talent with the best in the biz!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

🔥Check out our sponsor!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

That Clutch Sales👋Greeting! | + Call-handling Tips ! Jun 29, 2023

I’m dialing into one of the most important aspects of any sales call - the greeting! As a sales pro, the first impression you make on a prospect can set the tone for the entire conversation and determine whether or not you will be able to move forward on your end game!

In this episode, I share some of the best practices for crafting a powerful and effective sales call greeting. Learn key elements of a great greeting, including how to introduce yourself and your company, how to establish common ground with the prospect, and how to create a sense of urgency and excitement around the call.

I’ll also discuss some common mistakes that salespeople make when greeting prospects on sales calls, such as using generic or unmemorable greetings, failing to personalize the conversation, or coming across as pushy or aggressive.

Throughout the episode, I share real-world examples of effective greetings (ones I use when I am in dealerships prospecting!), as well as tips and tricks for customizing your greeting to fit the unique needs and preferences of each prospect.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

Driving Success | The Power of Metrics in a 🚗 Dealership Jun 19, 2023

In this episode I explore the importance of metrics in a car dealership and how they can drive success! I share insights on specific metrics you can track and how they impact dealership's success. From store conversion rates to salesperson and BDC rates, I discuss key metrics that dealerships should be paying attention to and how they can use data to make informed decisions. ✅

Whether you're a dealership manager, salesperson, or just interested in the automotive industry, this episode will provide valuable insights into how metrics can help you drive success.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

Do Your Future Customers Feel Catfished? | Bridge the gap from BDC to Salesperson! Jun 12, 2023

👋 Listeners! Especially Dealership Owners and Managers! This is a major problem that can easily be corrected so you make more 🚗 deals!

In this episode, we explore the common experience of customers who work with a 🚘dealership's Business Development Center (BDC) department on the 📞, only to be disappointed when they arrive and find a disconnected sales process! They feel catfished!

Many customers assume that the person they speak with on the phone in the BDC will be their direct point of contact throughout the sales process, leading to a seamless and easy experience. However, this is often not the case. 😬 When this happens, we lose buyers who have neg feels about us, we send biz to other stores and we don’t meet gross potential.

I will discuss the importance of bridging the gap between the BDC and the sales team to ensure a smoother experience for the customer. This may involve better communication and collaboration between the two departments, as well as clear expectations set for the customer at the outset of the sales process. I give ya some of my personal examples that work! 🤗

We also explore the reasons why this gap exists in the first place, including the challenges of managing a high volume of leads and the potential for miscommunication between departments. We offer insights and solutions for dealerships looking to improve their customer experience and bridge the gap between their BDC and sales teams.

Join us as I dive into this important topic and explore how 🚘dealerships can better serve their customers and improve their bottom line by addressing this common issue!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

🔥Check out our sponsors!🔥

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.