Cyber PR Music Podcast

Copyright: Copyright © 2019 Ariel Hyatt and Ariel Publicity, Artist Relations, and Booking, LLC. All rights reserved. Materials are to be used as a reference only and may not be duplicated, printed, reproduced, posted, modified, distributed or sold, in whole or in

Latest Episodes:

Music Marketing 101 with Bryan Calhoun Sep 04, 2020

Show notes

In this episode, Bryan and Ariel discuss:

His impressive roster of working with G-Eazy, Drake, Kanye and Lil Wayne (to name a few)
Why vanity metrics don't really matter
The difference between social media management and marketing plans
The self-service tools different platforms offer that you want to make sure you're taking advantage of
Where to spend your money if you're getting into music marketing for the first time
How you can engage and interact with your fans across all platforms and discover look-a-like fans
Music Business Toolbox - what it is and where it's headed!

Creating Community With Ashley Kervabon Jul 31, 2020

Show notes

In this episode, Ashley and Ariel discuss:

What #WomenCrushMusic is, Why it began, and how it spread to 16 cities in their first year
How #WCM has gone virtual during the COVID crisis
Why connection and community are the most important things in this industry
Surprise wins that #WCM has experienced as a result of the Digital transition
What #WCM is planning for the future
Why getting vulnerable and being real with your fans is important for your career
How musicians can work on bouncing back from this pandemic

Beat Your Inner Critic with Angela Beeching Jun 12, 2020

Show notes

In this episode Angela and Ariel discuss:

How Angela helps transform musicians' careers
The importance of creating authentic fan connections especially during quarantine
The Hero's Journey and how it relates to your career
What your musician's bio should actually say
How to overcome your inner critic
Real exercises you can do today to break down your hurdles and gain momentum as an artist

Fighting COVID Through Connection May 29, 2020

Show notes

In this episode Ariel discusses:

How to communicate with your audience during this time
Why you can foster deeper connections with your fans more than ever before
The reasons you should continue to release music throughout this pandemic

Breaking Down The Business with Ryan Kairalla May 05, 2020

Show notes

In this episode Ryan and Ariel discuss:

The importance of not taking any shortcuts when building your career
Resources for legal advice for every budget
Why meeting the "right person" won't make your career take off
Why copyrights are the most important thing you can do for yourself in your career
Some dangerous documents that might be disguised as your "big break"
Why you should focus more on building your career as an independent artist as opposed to seeking a record deal

Twitch for Musicians Pt. 2 with Karen Allen Mar 27, 2020

Show notes

In this episode Karen and Ariel discuss:

Twitch and the audience in depth
What tools you need to stream on Twitch
How to produce a stream on Twitch
Levels of Twitch users and their differences
How to make money on Twitch before you qualify for monetization

If you're interested in Karen's book, Twitch for Musicians you can purchase it here.

If you'd like to sign up for her online course, click here and use the code CYBERPR30 for 30% off!

Twitch for Musicians Pt. 1 with Karen Allen Mar 27, 2020

Show notes

In This Episode Karen and Ariel Discuss:

Her career highlights including working for the RIAA
Her new E-Book and course, Twitch for Musicians
How musicians can try Twitch for free before committing to the platform through her account In Rotation
How and why you can monetize more effectively while livestreaming
What livestreaming is & what it isn't
Examples of people mastering Twitch
Based on your numbers how much monthly income you could bring in on Twitch

Why Authenticity is Key with Emily White Mar 16, 2020

Show notes

In this episode Emily and I discuss:

Her new book, How To Build A Sustainable Music Career And Collect All Revenue Streams
Emily's background at Collective Entertainment and her non-profit #iVoted
Emily's time with The Dresden Dolls and what she learned from her work tour managing them
The importance of building and nurturing your email list
Answers to her most asked question at Clive Davis: how do I get a manager?
Where artists are making mistakes NOW
How and why you should collect data from your fans on your website
Why you should never pay for followers and be cautious about running ads on social media
Everything you need to know about Text Clubs

Bandsintown, The Indie Artist's Best Friend Feb 25, 2020

Show notes

In this episode Kristin and I discuss:

Tips to optimize your profiles on other platforms including your artist website utilizing Bandsintown
Why Bandsintown can be your new and improved mailing list
How Bandsintown gives smaller artists a leg up
How to not exhaust your mailing list with the use of Bandsintowns' new VIP geo-tracking feature
What is working for other artists on Bandsintown
What the promoter platform is and how can it help you grow your numbers number of trackers easily!

Women In Music 2020 and Beyond Jan 15, 2020

Show notes

In this episode Nicole and Ariel discuss:

WIM'S history - it was founded in 1985 and up until 5 years ago was only based in New York City. It is now a global organization with over seven thousand members
How to join, the benefits you will receive as a WIM member (the best $75 you will spend each year for your music career) and how to take advantage of their active Google group and the new private member portal. How to join a volunteer team and be a contribution to other women in the business
WIM'S global reach - there are now chapters all over the world - throughout Europe, India, Japan, and South America with additional chapters coming in 2020.
A breakdown of the 3 major initiatives for 2020

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