Crushing Classical

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**Crushing Classical**

Crushing Classical is an entrepreneurship and empowerment podcast for classical musicians. Host Jennet Ingle interviews classical musicians who are forging unique paths with their talent, creating their own artistic fulfillment and financial comfort, and finding ways to thrive. YOU TOO are allowed to thrive, and your artistry matters.

Latest Episodes:

Carrie Knowles, Author: The Key To Feeding Your Soul As A Freelancer May 23, 2019

Show notes

What you'll hear:

How learning how to tell better stories is crucial for musicians
In today’s world with so much going on - what draws people to concerts? We discuss
On being a freelancer: the mindset and strategy that keeps you fulfilled and energized
The fringe benefits of your jobs outside of the repertoire and playing experience; this one is valuable and often forgotten about
The deeper way to find and show your humanity as a musician - and how that can grow and cultivate your audience
The steps to creating a summer chamber music festival and education program - how she did it!
Feeding your money-making side with your creative side: why feeding yourself is so important for your life
And much more!

Carrie's website: https://www.cjanework.com/

Mentioned on the show: Carrie’s upcoming book launch: Black Tie Optional is available on Amazon: https://amzn.to/2HMsHwb

Her other books are also on Amazon: https://www.amazon.com/s?k=carrie+knowles&ref=nb_sb_noss_2

The play adaptation of her short story - the performance is in RALEIGH soon! Sunday, May 26th at Burning Coal Theater in Raleigh!

http://burningcoal.org/

Information about Six: https://www.womenstheatrefestival.com/six

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than FICKS!

https://www.ficksmusic.com/discount/CRUSH

Use the link above to get 10% off your first order!

Book a free discovery call with me! We can spend an hour looking at your creative career. You deserve to thrive, and your artistry matters.

https://calendly.com/jennet/thm

Make sure you SUBSCRIBE to Crushing Classical, and maybe even leave a nice review!
Thanks for joining me on Crushing Classical!
Theme music by DreamVance.
I help people to lean into their creative careers and start or grow their income streams. You can read more or hop onto a discovery call from my website. https://jennetingle.com/work-with-me
I'm your host, Jennet Ingle. I love you all. Stay safe out there!

Aubrey Bergauer: Making Bold Moves - Transforming The Orchestra Business Model And Revolutionizing The Classical Music Audience Experience May 09, 2019

Show notes

Today on the show I have Aubrey Bergauer, Executive Director of the California Symphony. What you'll hear:

Allowing concert goers to use their PHONES ON SILENT… the reaction from people inside the orchestra business and how people handle it in real life
The shocking marketing figure about social media… and what orchestras are MISSING when it comes to marketing. This one surprised me!
The phenomenon true for all humans that is extremely detrimental to arts organizations - and what to do about it
The surprising discoveries she found from a UNIQUE survey she conducted and the changes she made because of it
Orchestras: The problem you think you have (we need to build a new/younger audience) is not your actual problem. What it really is and what to do about it
And SO much more - this is a must-listen for all musicians, orchestra managements, festivals and opera companies who care about the future of classical music and the success of their own institutions!

Book recommendation: The Marketing Rebellion by Mark Schaefer

Southwest Magazine article about Aubrey:https://www.southwestmag.com/aubrey-bergauer/

Aubrey’s blog on Medium.com: https://medium.com/@AubreyBergauer

California Symphony website and social media pages: https://www.californiasymphony.org/

Facebook: https://www.facebook.com/californiasymphony/

Instagram: @californiasymphony

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than FICKS!

https://www.ficksmusic.com/discount/CRUSH

Use the link above to get 10% off your first order!

Book a free discovery call with me! We can spend an hour looking at your creative career. You deserve to thrive, and your artistry matters.

https://calendly.com/jennet/thm

Amy Beth Horman: Unintentional Instagram Influencer, Violin Soloist And Teacher: Pulling It All Together To Create A Fabulous Unique Career Apr 25, 2019

Show notes

What you'll hear:

How Amy Beth grew hers/her daughter’s Instagram account to over 28,000 followers
How she self-created her own career as a soloist
How she navigated an extremely difficult time in her life that put her solo career on hold - and how she jump-started it again
How being TRUE to YOURSELF, while sometimes scary - WORKS in creating a career you love
Some great ideas for creating MORE than a just a teaching studio
The BIG career move she just made, the process and the advice she has for musicians who think they might want to make a change

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than FICKS!

https://www.ficksmusic.com/discount/CRUSH

Use the link above to get 10% off your first order!

A HUGE thanks to Gaby Castro of Fourplay Clarinet and composer of the NEW Crushing Classical theme music! Check her out at @fourplayclarinet on Facebook and Instagram!

Book a free discovery call with me! We can spend an hour looking at your creative career. You deserve to thrive, and your artistry matters.

https://calendly.com/jennet/thm

Kate Kayaian: Having The Guts To Be A Soloist On Your OWN Terms Apr 12, 2019

Show notes

What you'll hear:

The realization that Kate had about her career that caused her to immediately begin pursuing a solo concert career
The actual steps she did to start
The game-changer that people don’t realize makes this career path much more palatable
Management: the pros and cons
Keeping it all organized… her solid and do-able method
The key to managing yourself and your organization
Great tip for traveling for cellists!

Check out Kate’s website for where she’s performing, and my favorite post of hers on her blog:

https://katekayaian.com/

https://talesfromthelane.com/2018/11/12/5-steps-to-turning-a-funk-into-your-next-breakthrough/

Kate’s planner:

https://inkandvolt.com/

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than FICKS MUSIC!

https://www.ficksmusic.com/discount/CRUSH

Use the link above to get 10% off your first order!

A big thank you to GABY CASTRO for our new THEME MUSIC! Check out Gaby at her clarinet quartet Fourplay Clarinet at @fourplayclarinet on Facebook and Instagram

Book a free discovery call with me! We can spend an hour looking at your creative career. You deserve to thrive, and your artistry matters.

https://calendly.com/jennet/thm

Ingrid Gerling, Violinist & Jazz Singer: Creating Your Unique Career In Real Time Mar 28, 2019

Show notes

What you'll hear:

Choosing a college to support YOU, who you are and putting your unique self and needs first in that choice
How doing a different major led Ingrid back to music
The importance of independence in creating your own career
How she found a full-ride to music - something to consider!
The benefits of *not* going to a big name conservatory
How Ingrid realized she *could* make singing a part of her career
Designing your own major - yes, this is a thing
Why worrying on “focusing on one thing” in school may not be the best advice all the time
The MAIN THING to look at when you’re seeking out a music school

A HUGE THANK YOU to GABY CASTRO of FOURPLAY CLARINET for composing my new theme music! Thank you! Check out Gaby and her ensemble @fourplayclarinet on IG, FB and YouTube and subscribe to their channel!!!

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than https://www.ficksmusic.com/discount/CRUSH

Use the link above to get 10% off your order!

Mentioned in the episode:

Follow Ingrid on Instagram: @violingrid

Azusa Pacific: https://www.apu.edu/

University North Texas String Institute: https://ssi.music.unt.edu/

Axiom Camp: https://www.axiomquartet.com/camp

https://www.afatexas.org/summer/

Book a free discovery call with me! We can spend an hour looking at your creative career. You deserve to thrive, and your artistry matters.

https://calendly.com/jennet/thm

Andrew Ousley: PR Done RIGHT For Musicians + How To Create A Seriously Buzz-worthy Concert Series Mar 08, 2019

Show notes

What you'll hear:

What his first job in the record industry taught him
How the dark period after Tower Records closed led him to creating his own business
The biggest mistakes people make in PR
How much does it cost? Real talk about WHEN you need a PR firm
The importance of STORYTELLING and how you do it
The best time to hire a publicist

To find out more about Andrew, Unison Media, Crypt and Catacombs concert series and his Burger project:

https://www.unison.media/

https://www.deathofclassical.com/cryptsessions

http://www.brgrclub.com/

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than https://www.ficksmusic.com/discount/CRUSH

Use the link above to get 10% off your order!

Book a free discovery call with me! We can spend an hour looking at your creative career. You deserve to thrive, and your artistry matters.

https://calendly.com/jennet/thm

Sarah Kenner: The Hungry Musician: The Journey Of Turning A Hobby Into A Potential Income Stream Feb 21, 2019

Show notes

How a hobby can become a big part of what you do… and a potential career facet and income stream
How Sarah grew her Instagram following from a personal page with some posts about violin to a 13,000 following connected to her food blog
How her large following on Instagram led to *delicious* brand partnerships
A look outside the box on this podcast showed Sarah some other options for her food facet of her career she hasn’t thought of yet…
Talking through monetizing a hobby… the pros and cons
Getting started building your audience WHILE you’re still in school… the reasons you’ll be glad you did
Some great advice about Instagram…

Sarah's blog: http://thehungrymusician.com/

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than https://www.ficksmusic.com/discount/CRUSH

Use the link above to get 10% off your order!

Book a free discovery call with me! We can spend an hour looking at your creative career. You deserve to thrive, and your artistry matters.

https://calendly.com/jennet/thm

Jodie Landau: Building A Music Career Totally Unique To YOU Feb 07, 2019

Show notes

What you'll hear:

The benefits and challenges of being in a category on ONE
How to navigate a music education when you have more than one musical interest and focus
How to forge relationships for collaboration
The project he did which showed him a whole world with regards for what creating your own musical business can look like

To hear Jodie with WildUP Friday, 2/8 at 8:00

https://www.carolinaperformingarts.org/ros_perf_series/wild-up-2/

To learn more about Jodie:

http://jodielandau.com/

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than https://www.ficksmusic.com/discount/CRUSH

Use the link above to get 10% off your order!

Book a free discovery call with me! We can spend an hour looking at your creative career. You deserve to thrive, and your artistry matters.

https://calendly.com/jennet/thm

Cory Hills: The Journey Of Finding Your Unique Voice As A Musician Jan 25, 2019

Show notes

What you'll hear:

The UNIQUE programs Cory found that led him to finding his voice
The benefits of repeat performances - how doing something a lot transforms what you’re doing
The benefactor who changed Cory’s path - and led him to creating the business model he has today
How Cory found his true audience - the gut feeling and the actions he took to follow that knowingness
How the happenstance of not having a professor at grad school gave him a head-start on his future
The one thing musicians say that Cory strongly disagrees with

Find Cory at and his books and CDs at:

http://splatboombang.com/percussive-storytelling/

YouTube Channel:

https://www.youtube.com/channel/UCUeSTBu3HOtUDNkrmZjnbPw

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than https://www.ficksmusic.com/discount/CRUSH

Book a free discovery call with me! We can spend an hour looking at your creative career. You deserve to thrive, and your artistry matters.

https://calendly.com/jennet/thm

Lorenzo Brewer: Founder of nkoda: Revolutionizing Sheet Music For The Digital Age Jan 10, 2019

Show notes

What you'll hear:

Coming of age with streaming - how Spotify influenced his entrepreneurial venture
The true mindset needed for *actual* entrepreneurship (hint: it’s likely not taught in any class)
The reactions from the publishing industry - this answer surprised me
How a digital music app can actually help the paper music publishing companies - something I hadn’t thought of
The most important part of partnership-based businesses - the key to creating long-term relationships
Dealing with rejection when raising money - Lorenzo gives the real talk about this - and the parallels to raising money for a nonprofit
... And much more!

I want to thank Ficks Music for sponsoring Crushing Classical. When you’re looking for high quality sheet music, look no further than https://www.ficksmusic.com/discount/CRUSH

Use the link above to get 10% off your order!

Mentioned on the show:

https://www.nkoda.com/

https://www.facebook.com/nkodamusic/

https://www.instagram.com/nkodamusic/?hl=en

https://twitter.com/nkoda?lang=en

https://www.modacity.co/

Book a free discovery call with me! We can spend an hour looking at your creative career. You deserve to thrive, and your artistry matters.

https://calendly.com/jennet/thm