Creatives Rule the World

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**Creatives Rule the World**

**This show is for creators who are done playing small, the ones who know their ideas aren’t just a passion… they’re** ***a portal***

Here, we’re rewriting the rules of entrepreneurship.
Forget cookie-cutter blueprints and burnout culture, I’m here to help you grow a business that feels good, pays well, and the kind of personal freedom that only comes when you’re brave enough to do things your own way.

Through solo episodes and honest conversations with creative entrepreneurs, artists, and founders, I’ll give you the mindset shifts, marketing moves, and business tools you need to grow with clarity, flow, and profitability.

**You’ll learn how to build wealth on your terms, show up with confidence, and finally trust that you don’t have to choose between creativity and success, you get to have both.**

**So if you’re ready to step into your next level, grow your income, and build a business that actually works for your life, you’re in the right place.**

Latest Episodes:

EP193: The BEST Sales Strategy That Attracts Repeat Sales Mar 18, 2019

Show notes

Do you have 1000 True Fans?

Trust me, it’s A-OK if you don’t.

But are you ready to have 1000 people eager, willing and ready to support your business this year?

I learned this philosophy from Kevin Kelly and wholeheartedly believe that it’s the best sales strategy to attract those repeat buyers.

If you can get X number of people buying from you every single year…

Then you can get a rough estimate of how much revenue you'll make a year!

Simple enough, right? Let me explain…

Sometimes we feel a bit technologically challenged.

Or we don't understand the innovation that is happening in marketing now.

So we stick to our old ways and that’s exactly what hurts business in the long run.

At one point, I couldn’t keep up with the times.

I was being more reactive and less proactive about my sales strategies and how I handled customers on a grand scale.

I was losing weight, hair falling out, you name it, I experienced it. I was sad and frustrated all of the time!

And until I lost my first business, I didn’t understand the importance of training customers to buy and how to get repeat sales FOREVER.

That’s also when I built my Sales Success Model — it covers a couple of basic philosophies in the jewelry business and in growing business in general.

Why complicate things? My model is straightforward and simple.

Are you ready to learn how to keep clients coming back? For good?

Listen to episode #193 The BEST Sales Strategy That Attracts Repeat Sales & Buyers

EP192: The Best in Content Marketing Strategy from Traffic & Conversion 2019 Mar 11, 2019

Show notes

Traffic + Conversion = my 2 favorite words right now.

Seriously!

Can you name a better feeling than having your voice reach millions of fans?

I know that there are people in the jewelry biz struggling to get their content consumed by the people actually BUYING their products.

Which is why it’s becoming sooo important to diversify our revenue streams.

Especially for those of you who are selling to stores and at live events.

You have to have inventory for the shows, you have to show up, set the booth up, stand outside in sideways rain or blazing hot weather or something in between and go, go, go.

All your weekends are given to the shows.

At a certain point, it's exciting because that's how you're building your business…

But eventually it gets… Exhausting.

That’s exactly why it’s so important to be able to diversify your strategy so that you're leveraging the tools that you have and you're training your customers to actually buy from you online.

Building a biz is a full time job.

I’m constantly learning more and more content marketing strategies from the master, Ezra Firestone.

And many of these strategies are really great for training your customers to buy from you online.

I’ve also learned from Brendon Burchard how to secure recurring revenue and repeat customers — something Ezra Firestone talks about as well.

Which is why I’m always reminding folks that your website really is your BIGGEST tool.

That’s where all of the traffic and conversion magic happens.

For those of you who are selling wholesale, selling direct to consumer, or for just about any business model if you're doing custom work or working with a production line.

It will work for any strategy; it's just about tweaking it to match your business model!

And it’s so much easier than you think.

I’m dishing ALL of the secrets.

Listen to episode #192 The Best in Content Marketing Strategy from Traffic & Conversion 2019

EP191: How to train your customers to buy from you online Mar 04, 2019

Show notes

Yes, you can sell your jewelry online!

Or have you been doubting yourself?

We all feel great doing what we know…but why is it so hard to pivot out of our routines?

The real big struggle is when you get too caught up working “in” your business that you can't decipher the right activities you should be doing to build your online business.

Sometimes people make it soooo complicated… I’ve been guilty of this too.

Take my friend, designer Chelsea Farmer, for example.

She is someone who has done an incredible job at creating an amazing user experience for her customers.

But she’s said to me once, “I'm afraid to send out an email because we're going to get so many orders I don't know what to do.”

Not all problems are bad problems.

It's really easy as business owners to fall back into what we know instead of welcoming the unknown.

What IF your email list blows up with sales? Or what IF you don’t get more than a couple of sales a week?

It’s time we rethink your approach to running a business and think about how you can maximize your time.

I’m here to help you get more customers buying from your website so that you can continue building every single year and train people to actually buy from you online.

Listen to episode #191 How To Train Your Customers To Buy From You Online

EP190: 4 Things Standing in the Way of Reaching Your Money Goals in the next 90 days Feb 25, 2019

Show notes

Meet Anna Shilina — she’ll help you make more money!

At the end of the day we're all responsible for our own businesses, right?

And if you're not showing up for your business then you could be making excuses about why things aren't happening.

That’s when we have to take a look at ourselves, my friends!

Anna Shilina is an abundance coach that is ready to help you make more money.

She helps people remove money blocks and gets them to the space where they're really thinking strategically about what they're doing.

“We work on mindset, we work on the way you approach things, we work on really focusing on productivity and being in that space of your highest self so that you can get the most out of your efforts, the most out of your business, the most out of your growth.”

And she’s determined that we can all reach our biggest goals in 90 days (or less)!

The best time to start your goals was two months ago…

But the second best time to start your goals is today — as in right now!

U.S government employees just recently experienced a shut down on their money for about a month!

One of our SOS members said it was beyond stressful because people weren't getting paid at all.

People get paralyzed when something like that happens, so instead of making that time useful, they start freaking out.

With the fact that a regular source of income isn't coming in, I’d start to panic too.

But our member did something powerfully different.

She used that time to almost replace her six-figure a year of salary.

Anna has a few powerful tools to help you reach your money goals this year and years to come!

EP189: How to Avoid Burnout Feb 18, 2019

Show notes

Big goals + Big responsibilities = Burnout? It doesn't have to!

Are you tired? Like really tired?

If you tell yourself “I’m busy but I’ve got this” then keep reading.

I sat down with Nina Cooper, founder of Nina Designs, on our show after reflecting on the last time I felt completely and utterly burned out.

I took a sabbatical last year for 6 weeks and went to Europe just for the mental break that I needed to rejigger and recharge.

And if I’d taken better care of myself, I might not have needed to do that.

Don’t get me wrong, it was a great 6 weeks… But how why I arrived at taking it was NOT healthy.

Let me ask… are YOU remembering to reset and recharge?

You can still continue growing your jewelry biz. But what if Nina and I showed you how you can do both?

We’re all capable of managing our time, energy, and stress.

In our latest podcast, Nina and I share loads of tips to recenter yourself among all of your creative chaos.

And we both agreed one of the greatest challenges of chasing a goal out of your comfort zone is getting there without burning out.

Good news… we’re gonna give you one less thing to worry about today!

Here are a few of tips for being the boss you want to be without depleting your energy.

I totally wish I talked to Nina before I burned out last year…

A lot of the advice I got was to “slow down and take it easy”. Which, when you’re as passionate about your biz as I am, really isn’t helpful.

I learned how to treat myself better so my productivity doesn’t tank. Shoutout to Nina for helping me out with that!

Ready to dive in? Listen to episode #189 How to Avoid Burnout with Nina Cooper.

EP188: How to Protect Yourself From Health Hazards in Your Jewelry Studio Feb 11, 2019

Show notes

Is your studio healthy or hazardous? Here’s how to create the jewelry you love while keeping your health in check.

Yep, I get it! You LOVE making jewelry.

But did you know this creative career could potentially be one of the most dangerous jobs on the planet?

Your subjecting yourself to chemicals on a daily basis…how do you know if your studio is safe!?!

I know I didn’t. I remember having a Shingles scare because of a rash that broke out while moving chemicals around my studio here in NYC several years ago.

One of our SOS coaches, Sarah McAleer, overcame a bought with Sepsis that was brought on by poor ventilation in her studio.

How much are we risking as jewelry makers?

Today, we’re talking about best practices to have an eco-friendly jewelry studio and take control of your health and safety.

I invited Christine Dhein on the show to talk about how to protect ourselves from the inherent hazards that come along with being a jeweler and working on the bench.

You don’t have to give up the creative career you love to stay healthy. You just need to follow some best practices for a healthy, eco-studio.

Christine is an author, a jeweler and a grant-winning educator… She is the founder of Green Jewelry News, the author of “The Eco-Jewelry Handbook.”

Let’s get your studio in tip top shape on today’s show! Listen to episode #188 How To Protect Yourself From Health Hazards In Your Jewelry Studio.

EP187: Visionary Series: Tips to Creatively Solve Problems in Your Business Feb 04, 2019

Show notes

Have you heard the saying: Mo’ Money Mo’ Problems?

It’s the idea that your problems don’t go away when you have more money (or your business grows).

In business terms: Mo’ Money, Different Problems.

When my first company was growing, I used to throw money at problems. Uhh…bad idea.

All that did was make me broke because the money I was spending was NOT an investment in the growth of the company.

Trying to scale a business during an economic downturn with -$2.02 in the bank was interesting…but it was a gift.

You know what happened? I was forced to be creative.

Creative with cash flow. Creative with strategy. Creative with my time.

Using my creativity to problem solve, got me exposure on shows like American Idol, got me out of a pickle with QVC, and helped me land some of my biggest accounts, like the Sundance Catalog.

When you’re cash flow and resources are tight, you gotta be scrappy. And that’s where creativity comes in.

Your creativity is NOT just something you use to make beautiful jewelry. Your creativity your biggest asset to grow your business.

And since you’re always going to have business problems, it’s time to tap into your innate creative genius to solve them when they come up.

It starts with today’s episode on the Thrive by Design Podcast (it’s part of the visionary series I’m doing over at Creatives Rule the World): #187 Visionary Series: Tips to Creatively Solve Problems in Your Business.

Listen to today’s episode here…

EP186: How to Become an A-Player in Business (and Get What You Want) Jan 28, 2019

Show notes

Who are some of your favorite icons in the world? Maybe it’s Beyonce, or Marie Forleo, or Oprah, or a world leader.

They’re people that we look up to and admire, and may even want to be like in some capacity.

They are A Players.

What if I told you that you could be an A Player in business too? You might not believe me. When I was first creating my businesses I probably wouldn’t have believed me either.

But it’s true. Every single one of us has the capability to become an A Player in business and get exactly what we want.

That’s what today’s episode is all about. I’m taking all of the lessons about how to be one of the best that I’ve learned from the 3 (yes THREE) businesses that I’ve started, and sharing them all with you.

Do you want to play in the big leagues, and grow a business that makes a difference in your world? Then you need to be an A Player.

EP185: How to Use Storytelling to Sell More Jewelry Jan 21, 2019

Show notes

Think about all of the important lessons you’ve been taught in your life.

Whether it was from a parent, or a college class, or an elderly person you met in line at the grocery store. Why are those the lessons that stick with you all of your life?

Don’t think too hard on it, because I’m going to give you the answer.

I can pretty much guarantee you that the reason they’ve stuck with you for a lifetime is because they were delivered using the art of storytelling.

Because 65% to 75% of information shared through stories is retained by the people listening to the storytelling as opposed to only 5% of information that is retained through a scripted presentation or the delivery of facts.

And it works the same way in business that it does in life…but I like to call it STORYSELLING when I’m talking selling my jewelry.

Stories create connections. Sales can get a bad rap for being all about pushing and trying to manipulate a potential buyer.

But the truth is if you're a good storyteller you have the opportunity to invite them into your world and show them the story behind why you create what you do in the way that you do it.

It's much easier and nicer feeling and it's not hard. It really isn't.

My good friend and co-founder Robin Kramer is joining me today to teach you the art of storytelling in Episode #185 How to Use Storyselling to Sell More Jewelry.

EP184: The Truth About Why Most Jewelry Businesses are Broke (and What to Do About It) Jan 14, 2019

Show notes

Do you ever feel stressed about money in your business? 💳

No matter how hard you try to make sales and keep the cash flow coming in, you can’t seem to keep the money in your account or even pay yourself?

Trust me, I hear ya! There was a time when I had a measly -$2.02 in my bank account. (Yes negative). And payroll was due the next day.

Talk about being stressed…my hair started falling out and I was losing tons of weight.

I’m ashamed to admit this, but I even started smoking cigs like a chimney. Gross!

Until I realized there was a better way to run the business…

The truth is most start-up jewelry businesses are broke for a few simple reasons (at least the ones that don’t “get it” yet).

First and foremost, they treat their jewelry business like a hobby instead of like a real business.

A business is a for-profit entity that pays its owner a salary.

A hobby is not something that’s typically profitable or paying its owner anything.

Let me highlight the difference….

A business owner invests in the people and programs that actually grow their business (themselves, team, consultants, coaches, etc.)

They get excited about reading a business book and putting 10% of their profit into a savings account.

A hobbyist spends all of their money on supplies, gems, and widgets that consume cash flow making them broke.

They get excited about the next gem or bead show and want to cry when they leave the Tucson with exactly $5 left in their bank account.

Who will you be: profitable business owner or expensive hobbyist!?!
Allow me to help you shift your business paradigm and build a more profitable business.

There’s no shame if you aren’t there yet. Awareness is the first step!

In fact, I’m hosting a brand new masterclass to help you stand out in a saturated jewelry market (so you can kiss 💋 “being broke,” goodbye).

Let’s dive into today’s episode #184: The Truth About Why Most Jewelry Businesses are Broke (and What to Do About It)

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