Creatives Rule the World

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**Creatives Rule the World**

**This show is for creators who are done playing small, the ones who know their ideas aren’t just a passion… they’re** ***a portal***

Here, we’re rewriting the rules of entrepreneurship.
Forget cookie-cutter blueprints and burnout culture, I’m here to help you grow a business that feels good, pays well, and the kind of personal freedom that only comes when you’re brave enough to do things your own way.

Through solo episodes and honest conversations with creative entrepreneurs, artists, and founders, I’ll give you the mindset shifts, marketing moves, and business tools you need to grow with clarity, flow, and profitability.

**You’ll learn how to build wealth on your terms, show up with confidence, and finally trust that you don’t have to choose between creativity and success, you get to have both.**

**So if you’re ready to step into your next level, grow your income, and build a business that actually works for your life, you’re in the right place.**

Latest Episodes:

EP231:Top 7 Business Lessons from 2019 Dec 24, 2019

Show notes

Let Go of Stories that Hold You Back

Sometimes you hold on to stories about the world and your place in it that hold you back from our true potential.

Those stories will keep limiting you until you acknowledge them and do the work to clear them.

Negative mantras that drag you down, like, “There isn’t enough money to go around.” can be reframed in the positive: “There is enough money to go around.”

The first step is to identify YOUR limiting beliefs and stories. What it will take to clear them?

Take Full Responsibility for Your Success

Have you ever caught yourself playing the “Blame Game?” I know I have.

Tsk tsk tsk.

It’s easy to blame others for your problems and avoid taking responsibility, but it’s neither realistic nor productive.

As a jewelry-preneur and creative visionary, you are responsible for your own success. Own it. And when those sweet moments of success do come, they’ll be even better!

Always Operate from a Growth Mindset

At times, it can be a challenge to stay positive and operate from a growth mindset, rather than a scarcity mindset. But when you do it, it pays off.

Every. Single. Time.

Don’t expect miracles to happen when you haven’t done the work. Take action. Implement what you learn. The miracles will come.

If you nurture a mindset that is open to new opportunities, you will start to notice them all around you. It’s like magic.

That’s all I can say for now. To hear the rest of the 7 lessons from 2019, listen to the full episode above.

I’m wishing you restful holidays, m’dear!

EP230: Chicago Responsible Jewelry Conference Recap with Jess Gebauer Dec 16, 2019

Show notes

Have you ever thought about the impact your brand has on the environment and in communities around the globe?

There’s a shift happening in the jewelry industry right now. People all the way down the chain, from consumers to designers to miners, are becoming aware of the environmental and social impact of jewelry.

The Chicago Responsible Jewelry Conference is an annual event dedicated to changing the jewelry industry for the better. It’s only in its third year, but its already making an impact.

Director of Education Jessica Gebauer sat down to talk through the major takeaways from this year’s conference with Niki Grandics, founder of Enji Studio and the co-chair of marketing and communications for Ethical Metalsmiths.

They talked about a few things YOU can do to start making a difference.

EP229: How to Know When It's Time to Do the Work to Ask for Help Dec 09, 2019

Show notes

1) You Feel Overly Defensive of Your Biz

Someone asks a critical question about your business or offers constructive feedback, and you immediately snap into defense mode. That’s a red flag.

As the creative visionary, you may be too close to your biz to see some of the big-picture problems.

I get it, you’re passionate about what you do. That passion is what fuels your success, but it can also get in the way of growth if you let it.

If you find yourself feeling overly defensive of your business decisions, that’s usually the first sign it’s time to get some outside perspective on things.

2) You’re Operating from a Scarcity Mindset

You feel stressed because there’s not enough money to go around, not enough room in the marketplace for your work, etc.

It’s not true.

Repeat after me, and believe it: money is limitless, sales are limitless, your opportunities for growth are limitless. It’s only a matter of getting your head in the right space and putting in the work.

The best cure for a scarcity mindset is to reach out to a supportive community of like-minded artists who can help you shift your thinking.

3) Your Actions and Goals are Misaligned

You are setting ambitious goals but not making a plan or implementing the actions that will allow you to follow through.

Here’s the unfortunate truth: sometimes the person you are today is not going to the person you want to be in the future.

Recognizing this forces you to reflect on your own approach to business. This is where a coach or mentor can really help you out.

If you’re feeling a little called out right now, don’t be too hard on yourself! This is the first step of tapping into your potential for growth.

Listen to the rest of the podcast, where I talk about the actions you can take once you’ve identified that it’s time to ask for help.

Until next week, m’dear!

xo, Tracy

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EP228: She Hired a Virtual Assistant and Her Business Scaled – Here's How She Did It. Dec 02, 2019

Show notes

Do you ever feel like you’re trying to do everything at once?

This is a problem. When you’re trying to run a business and handle everything by yourself, it quickly becomes overwhelming and you end up focusing on menial tasks that aren’t actually moving your business forward.

That’s why “Delegate to Elevate” is an intrinsic part of the Desired Brand Effect methodology.

In this episode, I chatted with Krista DeJoseph, someone who really took “Delegate to Elevate” to heart.

As the creative behind Queens Metal, Krista has been at the helm of her company for over a decade. Designing and fabricating jewelry is her passion, and nothing makes her happier than smashing the hell out of a piece of metal.

When Krista decided she wanted to take winters off to travel, she knew she needed someone to keep an eye on things while she was gone. This led her to “stumble into” (her words) hiring a virtual assistant.

But she never expected what happened next.

EP227: How One Skeptical Designer Doubled Her Sales This Year By Taking Our Advice Nov 25, 2019

Show notes

In the six months since Peggy Houchin, the designer behind Peggy Houchin Jewelry started Laying the Foundation, she’s increased her online following by 75% and doubled her sales from last year!

I brought her on to talk about the changes she made in her biz that brought her such raving success.

You won’t believe what she’s accomplished with a few simple tweaks!

Listen to episode #227 of Thrive by Design to get your all-access pass to How One Skeptical Designer Doubled Her Sales This Year By Taking Our Advice

EP226: The Desired Brand Effect – Here's How to Use It In Your Business Nov 18, 2019

Show notes

Authentic Connection

I’ve said it before and I’ll say it again - faceless brands are dying. As sales move to the online sphere, social media is shaping buying decisions more than ever. People buy from people.

At the end of the day, sales is about building relationships with your customers.

Gone are the days of target demographics. In an oversaturated online market, it’s all about dialing into the specifics of your Dream Client and standing out in a sea of faceless brands.

The connections you make - through messaging, branding, pricing, customer service, web copy - are what set you apart from the crowd.

Connected Conversion

As a jewelry designer, you may feel afraid to sell.

It’s okay to admit it; I was too, in the beginning. It took years of flexing my confidence muscle to feel comfortable converting a prospect into a buyer.

Even if you’ve built an authentic connection with your Dream Clients, the sales won’t be rolling in if you’re sitting behind your bench all day.

It takes consistent outreach and excellent customer service to maintain a steady flow of sales. If you’re not getting enough sales, you’re probably not doing the right outreach.

Removal to Scale

You probably want freedom and security in your business, right? The key is to build a business that is not dependent on you for profit.

This is where the big-picture stuff comes in. Systems and automation that free up time and allow you to step back, and long-term planning that can be broken down into bite-sized goals.

Above all, this also includes your community. Whether it be hiring the right people, seeking mentorship, or just connecting with fellow designers - the people around you can make or break your business.

I’ve only grazed the surface of these 3 pillars. If you’re ready to dive deeper into these concepts, listen to the full episode of Thrive by Design. Or, even better, pre-order The Desired Brand Effect!

Until next week, m’dear!

xo, Tracy

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Best of series EP225: How to Make $7,000 or More in 2 Hour Using Facebook Live Nov 12, 2019

Show notes

I have the amazing Lisa Lehman here from Studio Jewel with me to talk about her very successful Facebook live sale!

The girl made $7,000 in just two hours using Facebook live, like, are you kidding me?

Seriously she’s awesome! She has been in our mastermind for a year and is all signed up for our SOS Accelerator as well.

We love Lisa, and I know you will too once you hear her story!

Listen now to hear all about how she did it.

It’s All About the Pregame

It’s super important to build up anticipation for your event! Social media is an awesome tool to create a buzz. Start posting well in advance and often! Make an event on Facebook and send out invitations. Seriously, people will love it and totally show up on the day of your live sale!

Send out emails! Your email list is another great way to get people excited for a live event. Listen now to get more awesome tips from Lisa for your email list!

Don’t Forget Friends and Family

I hear designers say all the time they want to move past selling to their friends and family. That’s great! However, friends and family can be a huge source of business. They will still show up to events and sometimes spend a ton of money.

Your friends will tell their friends! Make sure your friends and family know about the event. Posting on your personal Facebook can get friends and family engaged. More often than not they’ll totally want to share the deets with their friends too!

Have Fun With It

Going live can be a little scary, I get it! Just remember it’s supposed to be fun. You get to talk with your clients in real time which is so cool! Creating a fun environment will get people excited and allow you to have a stress free live event!

Lisa had her daughter model the pieces, which I think is so great! It adds a personal touch, plus she totally hammed it up and made it really exciting. Lisa also had the sale in her studio.

I think that’s so cool for clients, they get to see where you actually make all your amazing stuff!

These are just a few ways to keep your sale light and playful.

Best of Series EP224:The Epic Black Friday Online Promotion Strategy that Brought in $8200 in 4 Days Nov 04, 2019

Show notes

I’m often asked: what does it really take for an emerging jewelry brand | designer | maker to successfully sell jewelry online?

It requires 4 things:

Strategy
Resourcefulness
Creativity
A Can Do Attitude

Here’s why: There’s a lot of strategy “conversion nuance” involved in getting customers to actually buy from your jewelry website or online channels.

Because of that, you’ve gotta be creative in your approach to selling online, take action to implement your ideas, and resourceful, especially when, things don’t go your way!.

Typically, designers try something once and think: ‘that doesn’t work for me!”

Instead, they should be thinking: “how can I tweak my strategy to make this work for me?”

So, when I hear people out there saying, “I sell jewelry online” –

I’m ready to show them how it’s done…

and proof that with the right strategy and actions, you can sell WAY more than your dinky holiday shows….

(I’m not dissing shows…they’re good too! 😂)

Enter Jeana and Jared Rushton of the TheFoxandStone.com.

The millenial power couple 💃🏻🕺 (giggles) just absolutely crushed their Black Friday Weekend promotion for the first time and they’re here to tell us how.

But first, let me set the stage.

In previous years, Jared and Jeana banked on Etsy sales and live events for a large portion of their Holiday Jewelry Sales.

When a fluke occurrence happened early in 2017 and they got a flood of orders from Etsy, they knew they needed to do “something” to fill in the income gaps between months (sometimes upwards of $10K).

At the time, they were members of the Diamond Insiders Mentorship program and Jared quit his full-time job to support Jeana in the business.

Knowing they could use some outside eyes on their biz, they joined our SOS coaching program and leaned on several of our coaches to help them fill in those gaps this year.

In previous years, they rarely paid attention to Black Friday, BUT they were dropped from their “Best Show” in Seattle so they had to find another way to fill that income gap.

They worked with many of our coaches, including our planning master, Inta, to map out this kick-butt strategy…

And, M’Dear, I hope you’re inspired to put some of these ideas into action!

Enjoy our Best of Series EP224:The Epic Black Friday Online Promotion Strategy that Brought in $8200 in 4 Days…

EP223: Don't Keep Your Day Job with Cathy Heller Oct 28, 2019

Show notes

EP222: The 3 Pillars Product Content Strategy with the Jaqueline and Minna of the Product Boss Oct 21, 2019

Show notes

Creating online content for your product-based business doesn’t have to be a headache if you have an effective strategy.

I’d like to introduce you to two incredible ladies who have been working with brands just like yours to launch innovative products and gain visibility online.

Meet Minna Khounlo-Sithep, owner of Lil' Labels, LLC, and Jacqueline Snyder, owner of Designer Consulting Coop.

They’re both business experts with years of experience and knowledge. Together, they formed the Product Boss Podcast for high-achieving women who own product-based businesses.

One thing their demographic has in common is a struggle to create online content. When you own a product-based business, you might hope your product will speak for itself and you can sit back and watch the sales flow in.

Unfortunately, it doesn’t work like that.

In this day and age, people buy from people. If there’s no face to your company, there’s nothing for your customers to connect with.

So, Minna and Jacqueline came up with their 3 Pillars Product Content Strategy to help business owners create content that builds know-like-trust with their customers.

Just remember the three C’s of content, Calendar, Conversational, and Cornerstone.