Creatives Rule the World

Get Your Creative Energy BACK When You’re Burnt Out (New Year's Refresh) Dec 31, 2025

Show notes

Feeling burnt out and wondering why another planner or goal list isn't fixing it? That's because more strategy won't help if you're still dragging the old version of you into the new year.

In this episode, I'm breaking down why resolutions fail (they're behavior-based, not identity-based) and sharing the exact prompts I use to help creatives step into a higher capacity version of themselves.

In this episode, you'll discover:

[01:30] Why more planners and strategy won't help if your identity doesn't shift first
[05:00] The real reason resolutions die by February (and what to do instead)
[07:19] How to set intentions that come from desire, not lack (with a personal example)
[08:39] The powerful question: What are you no longer available for in 2026?
[10:00] How to choose your rooms and step into greater visibility
[12:56] The exercise that helps you leave old versions of yourself behind
[15:00] Vision prompts for radical honesty that will change everything

If you're ready to stop playing small with your vision and actually embody the person who can hold your biggest dreams, this episode is your New Year's reset.

Here are the resources mentioned in the show:

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xo, Tracy Matthews

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The Breakthrough 21-Day Activation

The Breakthrough Year: Make 2026 The Year It All Clicks Dec 23, 2025

Show notes

If you're the best-kept secret in your world and you know you're meant for a bigger year, this episode is for you.

I’m breaking down what actually creates breakthrough years (hint: it's not better goal-setting). I’m sharing real transformation stories from my clients Shirley and Amelie, revealing the manifestation strategy that brought my partner into my life at 45, and challenging you to stop playing small with your vision.

Learn how to collapse time between your vision and reality, tap into your creative frequency, and make 2026 the year you finally stop hiding your power.

In this episode, you’ll learn:

[00:00] Why being the "best-kept secret" is keeping you broke
[02:15] The real story of how I manifested my partner Jason
[07:45] Shirley's impossible dream that came true faster than expected
[12:30] Amelie's conviction while building a business with two young kids
[15:47] Why "realistic" goals are killing your breakthrough
[18:20] How to tap into your creative frequency
[20:15] Creating your audacious, unimaginable vision

Here are the resources mentioned in the show:

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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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From Stripper to CEO: How One Woman's AI Bot is Replacing $10K Coaches With Andrea Crowder Dec 17, 2025

Show notes

What happens when you accidentally build an AI that coaches better than you do?

Andrea Crowder wasn't trying to become an AI expert. Six months ago, she'd barely touched ChatGPT. But when she uploaded her coaching content into a custom bot for her $59/month subscription program, something extraordinary happened. Legend AI started transforming lives.

People started messaging her: "This replaced my therapist." "I feel like I finally understand myself." "My seven-year-old foster daughter is using Legend to work through her emotions."

In this raw, powerful conversation, Andrea shares her journey from being a military wife supporting a partner with severe PTSD to building a seven-figure business that was destroying her nervous system. She talks about the anxiety that had her rocking herself in her bedroom, the healing modalities that actually worked, and how she accidentally created an AI tool that launched itself to $150K in sales.

We explore feminine and masculine energy dynamics, why women choosing themselves changes everything, and how AI can help us return home to ourselves at lightning speed. This isn't just another AI episode. It's about transformation, identity shifts, and what becomes possible when we stop trying to hold everything alone.

In this episode, you'll learn:

[03:21] The hidden cost of a seven-figure business and why success doesn't guarantee happiness
[07:54] How Legend AI was created by accident and why it coaches with superhuman emotional intelligence
[14:19] The six core business roles Legend AI can assist with (and why she'll never replace human connection)
[21:17] How to use AI to analyze your communication and become a stronger leader
[29:37] What Andrea's Special Forces father taught her about feminine receptivity (and why it changed everything)
[40:09] The difference between coping strategies and clearing strategies in trauma healing

Here are the resources mentioned in the show:

Follow @love_andreacrowder on Instagram
Legend AI
Join the Awaken Your Creative & Wealthy Frequency 21-Day Activation

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Select “Ratings and Reviews” and “Write a Review”
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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2026 The Year of Overflow: How To Unlock Limitless Abundance and Wealth as a Creative Dec 10, 2025

Show notes

What if 2026 could be your most creative AND most wealthy year yet?

In this powerful solo episode, I'm breaking down why the Year of the Horse is inviting creatives everywhere to step into overflow energy, limitless abundance, and a whole new paradigm of what it means to be a wealthy creative.

We're leaving behind the Year of the Snake (shedding old patterns) and galloping full speed into the Year of the Horse, where creatives get to RUN towards their visions without holding back.

I'll walk you through the three pillars of overflow: Energetic Alignment, Embodied Wealth, and Creative Frequency, and how these unlock a life where you're not hustling harder, but channeling abundance through your creativity itself.

In this episode, you’ll discover:

[05:18] Year of the Snake vs Year of the Horse: shifting from shedding to sprinting
[09:34] The three pillars of overflow: Energetic Alignment, Embodied Wealth, Creative Frequency
[24:15] The new paradigm: Creatives who are wealthy, branded, and magnetic
[28:56] Introducing the Awaken Your Creative + Wealthy Year 21-Day Activation
[32:18] A personal story: When art class was for "stupid people"
[37:44] Honoring my first love and the full circle moment that shaped my mission

Here are the resources mentioned in the show:

Join the Awaken Your Creative + Wealthy Year 21-Day Activation
Get Early Access to Icon Era: DM @iamtracymatthews on Instagram
Join the Jewelry Business Challenge - Creativity to Cash Flow
Your Year to Thrive

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xo, Tracy Matthews

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What Resistance Is Really Trying to Tell You (And Why You Should Listen) with Tracy Matthews and Heather Chauvin Dec 03, 2025

Show notes

What if the resistance you're feeling isn't a wall to break through, but a doorway to walk through?

In this powerful conversation, leadership coach Heather Chauvin and I get radically honest about resistance, fear, self-trust, and what it really takes to build a business that doesn't break you. Heather built her coaching practice while battling stage 4 cancer, and her story will remind you why you started this journey in the first place.

We dive deep into why resistance shows up (and what it's really trying to tell you), the difference between failure and pivoting, how to know when to push through versus when to lean in and wait, and Heather's game-changing "wouldn't it be nice if" journaling technique.

This conversation went places I didn't expect. We both cried. We talked about our mothers, our fears, and the moments that shaped who we've become. If you're in a season of uncertainty or feeling stuck, this episode will give you permission to trust yourself again.

In this episode, you’ll learn:

[9:03] Why resistance is actually your body trying to keep you safe (and how to use it as a growth tool instead of fighting it)
[13:07] Heather's powerful story: building her coaching business from her hospital bed while battling stage 4 cancer
[25:06] The critical difference between failure and pivoting, and why one keeps you stuck while the other moves you forward
[31:07] Tracy's story: intentionally descaling a seven-figure business and sitting in two years of uncertainty before clarity came
[43:21] The "wouldn't it be nice if" journaling practice that brings instant clarity when you're stuck or overwhelmed
[52:31] Why becoming the adult you needed as a child is the deepest work of entrepreneurship and how it connects to business success

Here are the resources mentioned in the show:

Follow @heatherchauvin_ on Instagram
Heather's Podcast: Emotionally Uncomfortable
Heather's Website
Join the 21-Day Creativity to Cash Flow Challenge ($1/day for 21 days of actionable sales strategies)

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Select “Ratings and Reviews” and “Write a Review”
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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How to Stop Abandoning Yourself and Finally Build a Life You Don't Need to Escape with Danielle Laura Nov 20, 2025

Show notes

What if the thing keeping you stuck isn't your strategy, your team, or your market? What if it's how often you abandon yourself without even realizing it?

In this episode, I sit down with Danielle Laura, a human design expert, clairvoyant, and former healthcare executive who completely transformed her life after experiencing what she calls "soul death." Danielle shares her journey from climbing the corporate ladder to losing everything when she finally chose to honor her gifts, and how she built an unshakable sense of self-loyalty in the process.

We get into the real signs of self-abandonment that most entrepreneurs miss, why visionaries and creatives often feel like outsiders, and the micro-moment shifts that can change your entire trajectory without burning you out. Danielle also shares her favorite nervous system regulation practices and explains the difference between maintenance seasons and evolution seasons in business.

If you've ever felt like you're living someone else's life, or you're so busy taking care of everyone else that you've lost yourself, this conversation will give you the permission and the practical tools to choose yourself first.

In this episode, you’ll learn:

[04:46] Danielle's journey from healthcare executive to experiencing "soul death"
[08:47] How human design and gene keys became the missing link
[15:06] Signs you're living in self-abandonment (and don't even know it)
[20:40] The "future cost" question that makes hard decisions easier
[27:55] Why micro-moment shifts beat massive life overhauls
[35:17] Nervous system regulation practices for high achievers

Here are the resources mentioned in the show:

Follow @_daniellelaura_ on Instagram
Listen to H.O.T Talks Podcast
Danielle’s Website
Join the 21-Day Creativity to Cashflow Challenge

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
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If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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How to Start a Podcast That Builds a Ride-or-Die Community (Even If You're Scared) Nov 06, 2025

Show notes

Want to start a podcast but terrified your first episodes will be terrible? Good news: they will be. And that's exactly why you should start anyway. Jessica Burgio launched her podcast during COVID with mediocre equipment, zero followers, and a whole lot of fear. Four years later, she's built a thriving business and a ride-or-die community through the power of podcasting.

In this episode, Jessica shares her complete roadmap for starting and growing a podcast that builds community and generates revenue. You'll learn why your "awful" first episodes are your greatest teacher, how to batch content so you're not scrambling every week, the marketing strategy Lewis Howes still uses on his massive show, and how to pivot your podcast when it stops feeling aligned. Jessica reveals the raw truth about building her show from 0 to 300+ episodes, including her cringiest moments and biggest wins.

If you've been sitting on a podcast idea, this is your sign to start.

In this episode, you’ll learn:

[02:53] Jessica's journey from hairstylist to business mentor and borrowing belief from mentors
[10:00] Starting Beauty Inspires Beauty during COVID and rebranding to Unscripted
[27:33] Cringiest podcasting moments: bad audio and wrong guests
[30:00] Practical tips for starting your podcast today
[35:00] Marketing strategies that work, including Lewis Howes' personal outreach tactic
[40:00] Attraction marketing: how to draw your ideal listeners to you
[45:00] Advice for creatives stuck in the middle of a pivot

Here are the resources mentioned in the show:

Follow @jessicaburgio on Instagram
Follow @unscriptedthepodcast on Instagram
Join the 21-Day Creativity to Cash Flow Challenge ($1/day for 21 days of actionable sales strategies)

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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The DM Selling Method: Why Sales Calls Are Killing Your Conversions with Jillian Murphy Oct 30, 2025

Show notes

What if the thing you think is helping you close more sales is actually costing you conversions? My guest today, Jillian Murphy, is about to flip everything you know about selling on its head.

Jillian went from being unexpectedly let go from her corporate sales job during the pandemic to building a seven-figure coaching business in just two years, all through Instagram DMs. No fancy funnels. No automation. No sales calls. Just authentic conversations that convert. In this episode, Jillian pulls back the curtain on her entire DM selling method, including how she closes clients up to $56K without ever jumping on a call, why making people book a calendar link is costing you sales, and how her content does 99% of the selling for her.

If you've ever felt overwhelmed by all the "shoulds" in online business (the webinars, the ads, the complex funnels), this conversation will be a breath of fresh air. Jillian's approach is refreshingly simple, deeply relational, and incredibly effective. Whether you're selling jewelry, coaching, services, or products, this episode will change how you think about sales forever.

In this episode, you’ll learn:

[2:42] The moment everything changed: How Jillian lost her corporate identity and found her true calling in less than 48 hours
[5:14] Why attending a mastermind six weeks before getting fired became the catalyst for a seven-figure business
[8:36] The Facebook group strategy that generated $68K in her first launch (and why she still doesn't have a website)
[12:00] The Google Doc that replaces fancy sales pages, and why simpler is more profitable
[15:58] The "bursting pipe" theory: Why calendar links are killing your conversions and what to do instead
[20:11] How to handle ghosting in the DMs without losing your dignity (or the sale)
[22:56] The objection-handling framework that closed a $56K deal entirely through Instagram messages
[25:10] Why Jillian refuses to automate her DMs, and how she still has time for everything

Here are the resources mentioned in the show:

Follow @theJillianMurphy on Instagram
Jillian’s Free Weekly Webinar: Mastering DM Selling (Every Wednesday)
Jillian's Podcast: Scale Your Sales
Join the 21-Day Creativity to Cash Flow Challenge ($1/day for 21 days of actionable sales strategies)

Click here to review the show on Apple podcast or your favorite platform
Select “Ratings and Reviews” and “Write a Review”
Share your favorite insights and inspirations

If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

xo, Tracy Matthews

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