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    Arts

    Creatives Rule the World

    This show is for creators who are done playing small, the ones who know their ideas aren’t just a passion… they’re a portal 

    Here, we’re rewriting the rules of entrepreneurship.
    Forget cookie-cutter blueprints and burnout culture, I’m here to help you grow a business that feels good, pays well, and the kind of personal freedom that only comes when you’re brave enough to do things your own way.

    Through solo episodes and honest conversations with creative entrepreneurs, artists, and founders, I’ll give you the mindset shifts, marketing moves, and business tools you need to grow with clarity, flow, and profitability.

    You’ll learn how to build wealth on your terms, show up with confidence, and finally trust that you don’t have to choose between creativity and success, you get to have both.

    So if you’re ready to step into your next level, grow your income, and build a business that actually works for your life, you’re in the right place.

    Advertise

    Copyright: © 265809

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    Latest Episodes:
    Episode #489: From Hitting Rock Bottom to Her BEST Year Yet with Laura Stamper Aug 27, 2024
    Show notes

    What would you do if you lost everything?

    That happened to today’s guest Laura Stamper.

    In just 3 months - she lost everything. Her husband, her house, and her art studio.

    But Laura didn’t let that stop her.

    She invested in herself and her business - and her business grew 7x❗when compared with the same quarter as last year.

    And she credits the coaches at F&TA for giving her two big pieces of advice that made it possible.

    • [0:00] Latest News and Announcements
    • [1:43] Who is Laura?
    • [4:55] How Laura lost everything
    • [12:07] Overcoming indecision and turning her life around
    • [16:05] The case for selling wholesale: hourly rate
    • [19:07] Investing in her business: 3x ROI in just one year
    • [23:06] The biggest factor to growing her business: email marketing
    • [27:58] What’s it like working with the coaches at Flourish & Thrive?
    • [31:57] What are the biggest changes coaching made for your business?
    • [34:02] Specific sales growth quarter-by-quarter
    • [35:20] Laura’s advice to YOU

    Here are the resources mentioned in the show:

    Follow Laura Stamper on Instagram!

    Laura Stamper’s Website

    Laying the Foundation

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

    1. Click here to review the show on Apple podcast or your favorite platform
    2. Select “Ratings and Reviews” and “Write a Review”
    3. Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

    xo, Tracy Matthews

    Follow on Instagram:

    Follow @Flourish_Thrive on Instagram


    Episode #488: Why Your Marketing Isn't Making Sales – It's not what you think! Aug 21, 2024
    Show notes

    Do you ever feel like the wrong people are buying from you?

    Many of my students come to me with a vision of their dream customer.

    The problem?

    The only people buying their Jewelry are outside their target demographic.

    And worse - this misalignment results in low sales.

    These students don’t understand why their marketing seems to be attracting the wrong people.

    In today’s episode - I cover aligning your marketing so that it attracts your dream client and increases your sales.

    In this episode, I cover:

    • [0:00] Latest News and Announcements

    • [5:32] Identifying your ideal client

    • [14:10] Why most Jewelry lines repel your dream client - and which attract them

    • [18:16] Aligning your brand’s story & messaging to your ideal customer

    • [21:27] The social media strategies that discourage engagement - and what to do instead

    • [26:04] Picking photography models that resonate with your dream customer

    • [29:05] Email marketing strategies that nurture email leads to conversion

    Here are the resources mentioned in the show:

    Jewelry Brand Makeover Bootcamp (September 3-6, 2024)

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

    1. Click here to review the show on Apple podcast or your favorite platform

    2. Select “Ratings and Reviews” and “Write a Review”

    3. Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

    xo, Tracy Matthews

    Follow on Instagram:

    Follow @Flourish_Thrive on Instagram

    Follow @TracyMatthewsNY Instagram

    Follow Flourish & Thrive Facebook

    Follow us on Tik Tok:

    Follow @Flourish_Thrive Tik Tok

    Follow @TracyMatthewsNY on Tik Tok


    Episode #487: How to Add Permanent Jewelry To Your Business For Holiday With Ashley Donnell Aug 15, 2024
    Show notes

    Are you interested in offering a new jewelry service that has a relatively low investement to get started, high margins, and a myriad of ways to diferentiate yourself?

    In today’s episode, Ashely - owner and founder of The Babe Standard, an accessories business based in Kansas City - shares how offering permanent jewelry can completely change a Jewelry Business Owner’s business model - and lead to higher margins and profits with a relatively low starting investment.

    In this episode, you’ll learn:

    • [0:00] Latest News & Announcements

    • [6:10] Ashley’s Journey to Selling Permanent Jewelry

    • [11:51] What are the obstacles?

    • [16:08] Repeat customers & adding value

    • [19:15] Getting started

    • [20:03] Marketing permanent jewelry
    • [20:50] Differentiating yourself
    • [22:45] Justifying your pricing

    • [24:10] Offering warranties

    • [26:30] Getting Positive Online Reviews

    Here are the resources mentioned in the show:

    The Babe Standard

    Sunstone Permanent Jewelry Welders

    Desired Brand Effect Mastermind Experience: Scottsdale, AZ September 17th and 18th

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

    1. Click here to review the show on Apple podcast or your favorite platform

    1. Select “Ratings and Reviews” and “Write a Review”

    1. Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

    xo, Tracy Matthews

    Follow on Instagram:

    Follow @Flourish_Thrive on Instagram

    Follow @TracyMatthewsNY Instagram

    Follow Flourish & Thrive Facebook

    Follow us on Tik Tok:

    Follow @Flourish_Thrive Tik Tok

    Follow @TracyMatthewsNY on Tik Tok


    Episode #486: Key Takeaways From Powerhouse Women + My Mastermind Weekend Aug 14, 2024
    Show notes

    One of the biggest mistakes I see creatives and business owners make is trying to do everything on their own.

    I attribute many of my recent successes to getting in the room with powerful people - networking, learning from, and making friends with other successful business owners.

    In today’s episode - I share my key takeaways from a mastermind I attended last week.

    This episode’s rundown:

    • [0:00] Latest News & Announcements

    • [4:15] Getting in the room with powerful people

    • [14:28] Clarity & Stillness

    • [16:19]] Unfrazzling your business

    • [17:44] Deciding to Transform

    • [20:24] Seasons of Business

    • [22:39] The 6 Pillars of Wealth

    • [24:27] Don’t let the “no’s” keep you from knowing

    • [28:08] The power of being with powerful people

    Here are the resources mentioned in the show:

    Desired Brand Effect Mastermind Experience: Scottsdale, AZ September 17th and 18th (THIS WEEKEND)

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

    1. Click here to review the show on Apple podcast or your favorite platform

    2. Select “Ratings and Reviews” and “Write a Review”

    3. Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

    xo, Tracy Matthews

    Follow on Instagram:

    Follow @Flourish_Thrive on Instagram

    Follow @TracyMatthewsNY Instagram

    Follow Flourish & Thrive Facebook

    Follow us on Tik Tok:

    Follow @Flourish_Thrive Tik Tok

    Follow @TracyMatthewsNY on Tik Tok


    Episode #485: Unmask Yourself With Paula Owen Aug 07, 2024
    Show notes

    Do you feel like you wear a mask as you go through life?

    In today’s Thrive By Design podcast episode, meet Paula Owen - a photographer who has the special ability to see the different masks that people put on…

    And help take them off.

    She does this in a process she calls - appropriately enough - unmasking.

    If you feel like you wear masks so often in your life that you no longer know who you are underneath - this is an episode you won’t want to miss!

    In this episode:

    • [0:00] Latest News & Announcements

    • [4:00] Introducing Paula

    • [5:00] How Tracy & Paula met & Unblocking compliments

    • [7:50] Tracy’s Masks

    • [12:42] When Paula discovered her gift

    • [21:14] Spiritual Shorthand

    • [23:18] Childhood & Self-Forgiveness

    • [27:05] Tracy’s Real-time Unmasking

    • [31:21] How Unmaking Changes Photography

    • [34:43] Unmask Yourself

    Here are the resources mentioned in the show:

    Follow Paula on Instagram!

    Book a Session with Paula

    5-step Jewelry Sales Playbook

    Buy my book: The Desired Brand Effect

    Desired Brand Effect Mastermind Retreat

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

    1. Click here to review the show on Apple podcast or your favorite platform

    1. Select “Ratings and Reviews” and “Write a Review”

    1. Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

    xo, Tracy Matthews

    Follow on Instagram:

    Follow @Flourish_Thrive on Instagram

    Follow @TracyMatthewsNY Instagram


    Episode #484: Light Work in Action: How Spiritual Principles Transform Your Business with Jessica Zweig Aug 02, 2024
    Show notes

    Reclaim Your Feminine Power, Live Your Cosmic Truth, and Illuminate the World

    It’s easy to get lost in the daily business grind.

    But isn’t there more to business than that?

    In Today’s Thrive By Design Podcast - Jessica Zweig - a successful female business owner and personal branding expert - argues that there is so much more to business than just work, work, work.

    This episode’s rundown:

    • [0:00] Announcements and Introducing Jessica

    • [5:25] Tracy & Jessica vibe together

    • [7:28] How Jessica built and sold her business

    • [14:06] Why Jessica wrote her new book

    • [18:54] Spiritual Principles for Leadership

    • [23:45] Your Invitation to unlock your Light

    • [25:45] Feminine Leadership

    • [32:34] Your most important takeaway

    Here are the resources mentioned in the show:

    Pre-order the Light Work Book

    Follow Jessica Zweig on Instagram

    Free Masterclass: The Five-step Jewelry Sales Playbook

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

    1. Click here to review the show on Apple podcast or your favorite platform

    1. Select “Ratings and Reviews” and “Write a Review”

    1. Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

    xo, Tracy Matthews

    Follow on Instagram:

    Follow @Flourish_Thrive on Instagram

    Follow @TracyMatthewsNY Instagram

    Follow Flourish & Thrive Facebook

    Follow us on Tik Tok:

    Follow @Flourish_Thrive Tik Tok

    Follow @TracyMatthewsNY on Tik Tok


    Episode #483: How to Optimize Your IG Bio Pinned Posts to Grow Your Sales Jul 30, 2024
    Show notes

    Your IG Bio is one of your most powerful tools for raising your brand’s awareness and gathering leads.

    In today’s Thrive By Design episode - I show you exactly what you need to put in your Instagram Bio to raise awareness of your brand, gather leads, and build trust.

    And the best part is - once you’ve set up your IG bio - it works for you 24/7!

    In this episode, I cover:

    • [0:00] F&TA: Latest News and Upcoming Events

    • [2:54] Your IG Bio - an often wasted space

    • [5:14] The 3 pinned posts your IG Bio needs

    • [5:55] Pinned post #1: Introducing yourself

    • [10:19] Pinned post #2: Providing value and getting leads

    • [12:22] Pinned post #3: Building Trust

    Here are the resources mentioned in the show:

    Free Masterclass: The Five-step Jewelry Sales Playbook

    The Jewelry Marketing Collective (Open for enrollment)

    Desired Brand Mastermind Retreat

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

    1. Click here to review the show on Apple podcast or your favorite platform

    1. Select “Ratings and Reviews” and “Write a Review”

    1. Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

    xo, Tracy Matthews

    Follow on Instagram:

    Follow @Flourish_Thrive on Instagram

    Follow @TracyMatthewsNY Instagram

    Follow Flourish & Thrive Facebook

    Follow us on Tik Tok:

    Follow @Flourish_Thrive Tik Tok

    Follow @TracyMatthewsNY on Tik Tok


    Episode #482: How to Use Etsy To Acquire New Customers with Monica Little Jul 25, 2024
    Show notes

    If you’ve been selling Jewelry for awhile, you probably have an opinion on Etsy.

    Special guest Monica Little - a Hand-made product business coach who has sold over $100k on Etsy - says it is possible to get started today on Etsy, stand out even as a new seller, and sell high-priced items worth hundreds of dollars.

    And today she shares with us the same advice she gives her coaching students on how to use Etsy to sell their products:

    • [0:56] Monica’s story: from 9-5 to successful business owner and later coach

    • [3:41] Why Etsy is an excellent source of supplementary income

    • [5:38] Getting started and standing out

    • [8:22] Avoiding common mistakes

    • [11:53] Getting found: Product naming

    • [15:13] Building Trust: Reviews

    • [17:25] Developing a Profitable Ad Strategy

    • [24:00] Converting Etsy Shoppers into Loyal Customers

    Here are the resources mentioned in the show:

    Monica Little's Website

    Follow Monica Little on Instagram!

    Follow Monica Little On Facebook!

    Free Masterclass: The Five-step Jewelry Sales Playbook

    The Jewelry Marketing Collective (Open for enrollment)

    Desired Brand Mastermind Retreat

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

    1. Click here to review the show on Apple podcast or your favorite platform

    1. Select “Ratings and Reviews” and “Write a Review”

    1. Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

    xo, Tracy Matthews

    Follow on Instagram:

    Foll


    Episode #481: Rising Fine Metal Costs? Here's How to Handle Pricing! Jul 18, 2024
    Show notes

    Are rising metal costs driving your profits into the ground? Are you tired of losing sales to customers shocked at your new prices?

    In 2008, I had to close my business because expenses were rising faster than I could adapt. So, when I started my second Jewelry business - I developed strategies to prepare myself in case it happened again.

    In today’s episode - I share what you can do in your business to not only survive but thrive in today’s highly inflated precious metals market.

    In this episode, we go over:

    • [3:41] How 2008 prepared me for today

    • [5:30] The economic reasons why precious metals price spike

    • [11:40] Ways to adjust your prices to account for the rising cost of materials

    • [13:30] Develop a Customer Communication Plan for use with wholesalers and repeat buyers

    • [15:47] Diversifying your product line to reduce material costs while keeping value

    • [17:34] Optimizing your supply chain to secure better deals

    • [18:31] Elevating your value proposition so customers recognize other sources of value

    • [19:32] Reducing or removing non-essential business and personal expenses

    Here are the resources mentioned in the show:

    Free Masterclass: The Five-step Jewelry Sales Playbook

    The Jewelry Marketing Collective (Early Bird Sale)

    Laying the Foundation

    Buy My Book: The Desired Brand Effect

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

    1. Click here to review the show on Apple podcast or your favorite platform

    2. Select “Ratings and Reviews” and “Write a Review”

    3. Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you listen to podcasts and on Apple Podcast for special bonus content you won’t get elsewhere.

    xo, Tracy Matthews

    Follow on Instagram:

    Follow @Flourish_Thrive on Instagram

    Follow @TracyMatthewsNY Instagram

    <

    Episode #480: The Fear That You're Avoiding Jul 09, 2024
    Show notes

    “Fear was running the show - not me”

    That was the realization I had last week as I went on a journey of self-discovery.

    I had been thinking about “expansion” and what the word meant for me and my business.

    And as I thought about it - all my deepest fears came welling up to the surface.

    I reached out to some people I trusted most - and they came through for me.

    They gave me some actionable advice that enabled me to work through the fear - and today I want to share what I learned with you.

    In this episode, you’ll discover:

    • [00:48] Why playing not to lose is keeping you from winning

    • [1:28] How mindset is crucial to my success - and the success of every famous person I know

    • [2:19] How “expansion” brought up my deepest and darkest fears - and the advice I got from those closest to me

    • [4:20] How feeling my greatest fears brought peace and acceptance

    • [5:20] The 3 stages of fear

    • [6:34] The 4 steps for overcoming fear - and the first is clarity

    • [11:54] How undealt with fear is actually running the show - not you

    If you’ve ever experienced fear so strong you didn’t know what to do or how to get through it - whether in business or in your personal life…

    This is an episode you won’t want to miss!

    So get to listening!

    Here are the resources mentioned in the show:

    My FREE masterclass How to Stand Out in a Saturated Market with a Timeless Jewelry Brand

    My free resource 101 Ways to Make Daily Jewelry Sales in Your Business.

    Learn more about the Jewelry Marketing Collective and/or Join the Waitlist!

    Check out my book The Desired Brand Effect - How to Stand Out in a Saturated Market with a Timeless Jewelry Brand.

    Are you enjoying the podcast? We’d be so grateful if you gave us a rating and review! Your 5 star ratings help us reach more businesses like yours and allows us to continue to deliver valuable content every single week.

    1. Click here to review the show on Apple podcast or your favorite platform

    1. Select “Ratings and Reviews” and “Write a Review”

    1. Share your favorite insights and inspirations

    If you haven’t done so yet, make sure that you subscribe to the show wherever you li


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