Stay ConnectedCreative Juice, brought to you by Indepreneur, is a weekly 1-hour podcast dedicated to enabling you to pursue your creative passion. Each week we interview successful independent musicians, music industry professionals, and music marketers to give you an inside look at what it’s like to treat your “dream” like your “fallback”.
We also take you inside whats working now at the cutting edge of music marketing. You’ll learn exactly how to gain control, clarity, and confidence in your music career.
Many artists miss a fundamental business truth. Turning one-time buyers into lifelong customers and building your fan base year over year is where real growth happens.
In this episode of Creative Juice, Jack and Circa share strategies and stories about how to keep your fans coming back for more after they've made their first purchase! Learn the three ways to grow a business, why high-ticket offers should have a place in your membership and product lineup, and why your best fans want to buy more from you—and how your marketing should actually scare the wrong people away!
If you want to build a loyal customer base and create more predictable revenue in your music career, this episode will give you the tools to make it happen!
DISCOVER:
What The Three Ways To Grow Your Music Business Are And How To Use Them
Why Including High-ticket Offers Can Unlock More Revenue From Your Best Fans
How 20% of Your Customers Could Be Responsible for 80% of Your Income
What To Expect When Using Free + Shipping & Handling Offers And The Trade-offs Involved
Why Your Marketing Should Repel The Wrong People To Attract The Right Ones
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Getting fans to follow you is one thing — getting them to buy from you is another. But when you do it right, it can change everything for your music career...
In this episode of Creative Juice, Jack and Circa share stories of converting fans into first time customers and different ways we've seen it happen! Learn how to expand your playbook with offers that actually fit your brand, use live shows as powerful sales moments, and monetize viral growth the right way!
If you've been wondering how to turn all that attention you're getting into real revenue, this episode will give you offer ideas to get you started!
DISCOVER:
How To Create Offers That Feel Natural To You And Your Fans
Why Live Shows Are A Great Catalyst For Turning Fans Into Customers
What To Do After Viral Growth To Capture And Convert New Audiences
How To Use Tripwires To Get Your Fans To Buy
Why Building Simple Sales Systems Now Will Help As Your Audience Scales
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Ever feel stuck wondering when (and how) to actually make offers to your fans? Most artists either rush it... or never do it at all!
In this episode of Creative Juice, Jack and Circa have a candid conversation about timing your calls to action and why so many artists struggle to get it right! Learn about what needs to be in place before you make an offer, why attention alone isn't enough, and how to shift from content mode to offer mode without losing momentum!
If you've been putting off launching your first product or promotion because you're unsure if it's "the right time," this episode will give you the confidence and strategy to move it forward!
DISCOVER:
Why Artists Either Rush Or Avoid Making Offers—and How To Avoid Both Mistakes
When To Start Planning Your First Call To Action Once Your Attention System Is Working
How To Set Expectations For Your First Offer (Or Your Next One)
What To Do When The Path To Monetization Feels Slow Or Painful
Why Taking Cues From Other Artists May Be Holding You Back
What Types Of Monetization Paths You Can Explore
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Is your marketing starting to feel stale? Not sure how to get better results or break out of a creative rut? It might be time to run some tests...
In this episode of Creative Juice, Jack and Circa break down 3 split tests we've run at IndieX so that you can run them to improve your own music marketing with data-driven decisions! Learn how to compare interest targeting groups vs individual ad sets, why open targeting depends on the quality of your content, and how to split test email subject lines in a way most artists overlook!
If you want better results from your ads, emails, and the rest of your music marketing without guessing what works, these tests will give you a clear starting point to experiment and grow!
DISCOVER:
What We've Learned From Testing Grouped Interests Vs Individual Ad Sets In Meta Campaigns
Why Open Targeting Can Actually Work Better With High-performing Content
How To Test Email Subject Lines The Right Way (Hint: It's Not What You Think)
Why Breaking Away From "Industry Standard" Email Styles Will Boost Your Engagement
How To Use Split Testing To Improve Your Music Marketing Over Time
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Starting with a small fan base online and want to see that number grow? The right content strategy can be a major unlock for artists...
In this episode of Creative Juice, Jack and Circa are joined by IndieX Strategist and As December Falls guitarist Ande Hunter, who shares the story of their song "Therapy" going viral across social media! Learn about the three-step process that helped triple their Spotify monthly listeners and double their social media following and how to establish a reliable system for content creation for your music career!
If you're looking to tap into organic social media and give your fan base a growth spurt, the story from this episode is packed with strategies to start using!
DISCOVER:
What 3 Step Process As December Falls Used To Create Viral Videos for "Therapy"
Why Researching And Modeling Successful Content Can Set You Up For Success
Why Focusing On Performance-Driven Content Is The Right Move
How Streaming Numbers Serve As A B2b Metric
What It Means To Syndicate Your Successful Content
How To Pivot Your Song Selection And Marketing Strategy Post-Virality
What Challenges Come With Monetizing Fans Who Discover You Through Short-Form Content
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
EP198: How As December Falls Sold Out Their UK Tour (Case Study)
Looking to expand your team or need marketing help? Apply to work with IndieX!
What if music is the attention-getter in your career but not the main value driver? If this seems out of this world, it might deserve a deeper look...
In this episode of Creative Juice, Jack and Circa dive into the marketing behind Selena Gomez and Benny Blanco's new album "I Said I Love You First" and unpack the concept of features, benefits, and storytelling to your fans! Learn about her brand Rare Beauty and how it intertwines with her music strategy and revenue streams, as well as how to make your music releases fan-centric!
If you want to understand how to leverage your brand beyond just music, this episode brings insights from a music marketing story happening in real time!
DISCOVER:
How Selena Gomez's Brand Rare Beauty Influences Her Music Marketing
How Her Approach To Email Marketing Changed Leading Up To The Release
Why You Should Focus Your Music Releases On Your Fans
What Crowdsourced Content Does For Fan Engagement
Why Music Might Be The Loss Leader In Your Business
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
EP286: Dollars, Percentages, and Why Artists Stay Poor
Looking to expand your team or need marketing help? Apply to work with IndieX!
The music industry is famous for being extremely litigious. And now in 2025, it's more complex than ever, and knowing the legal ins and outs is critical for artists...
In this episode of Creative Juice, Jack and Circa are joined by music lawyer Ryan Schmidt to dive deep into the music industry's legal landscape in 2025! Ryan shares his unique journey from artist to attorney and discusses why he chose to focus on advocating for artists. Learn about the common legal traps artists fall into, the ethical and legal challenges presented by AI in music, and how to separate deal promises from the paperwork!
If you're looking to understand the legal essentials of the music industry and how to protect yourself as an artist, this episode is packed with insights straight from an expert in the field!
DISCOVER:
Why Understanding Music Law Is Crucial For Artists In 2025
How AI Is Changing The Legal And Ethical Landscape Of The Industry
What Separates A Good Deal From A Bad One
What Sam Altman's Comments On US Copyright Laws Mean
Which Legal Basics Artists Absolutely Must Get Right
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Follow Ryan on Instagram at @ryanschmidt.esq
Looking to expand your team or need marketing help? Apply to work with IndieX!
Ever heard the saying "the fortune is in the follow-up"? It's a core principle in marketing, but applying it to a music career can feel a bit strange for artists...
In this episode of Creative Juice, Jack and Circa talk about how to follow up with fans in automated sequences and our go-to follow up practices that we install for our clients for you to swipe! Learn to build engagement sequences that spark continuous interaction, abandoned cart automations that recover lost sales and post-purchase sequences that keep your customers coming back to support!
If you need ways to keep in touch with your fans after they've made a purchase or interacted with your content, this episode is packed with strategies you can apply right away!
DISCOVER:
What Most Artists Miss In Their Abandoned Cart Automations
What Makes Winback Strategies So Powerful For Your Bottom Line
How Incremental Changes Improve Your Overall Marketing Strategy
What To Include In Your Post Purchase Emails To Make Your Fans Love You
Why Follow Up Is The PERFECT Place For Your Exclusive Content
How To "Flirt" With Your Audience Using Content Loops To Keep Them Engaged
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Are you reaching all your fans effectively or just casting a wide net and hoping for the best? Segmenting and targeting your fans is a tactic everyone LOVES to talk about but rarely gets right...
In this episode of Creative Juice, Jack and Circa demystify fanbase segmentation in digital marketing, how to do it effectively, and what it means for your music career! Learn the real differences between your customers and subscribers, why the music industry often gets it wrong, and the initial fan segmentation process every artist should follow!
If you've ever felt stuck in the weeds targeting your fans without seeing real impact, this episode is here to help you clear the path and start optimizing your fan engagement like never before!
DISCOVER:
How To Split Your Customer And Subscriber Lists
Why Most Of The Music Industry Talks To Every Fan The Same Way
How To Keep Your Email And Text Marketing Lists Clean
What Simple Engagement Segmentation Looks Like And Why It Matters
Where To Focus Once You Start Seeing Results From Your Segmentation Efforts
When To Get Hyper Targeted In Your Paid Ad Campaigns
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Are you crafting your artist brand, or is it unintentionally crafting you? For artists, it's easy to fall into traps that strip away your identity, especially online...
In this episode of Creative Juice, Jack and Circa tackle the tall task of developing a three-dimensional artist brand that's authentic to you! Learn the difference between emotional and visual branding, the risks associated with misaligned branding efforts, how to listen to your fans, and the essential questions that help you build a brand that sticks!
If you're wrestling with the balance between marketing and branding, this episode will get you on track and thinking differently about your artist brand!
DISCOVER:
Why Too Many Constraints Can Dilute Your Brand
How To Ask The Right Branding Questions As An Artist
What Artists Can Learn from Mark Rebillet About Branding
What The Key Differences Are Between Marketing And Branding
How To Use Active And Passive Listening With Your Fans
When Branding Becomes A Waste Of Time And How To Time It
How To Deploy A Stupid Simple Branding Strategy
RESOURCES:
Learn The Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
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