Stay ConnectedWhat’s next – and how do you act on it?
Join Cassandra Napoli, Head of Consumer Insight at WGSN, the world’s leading trend forecaster, as she talks with inspiring industry voices about emerging trends and how they become real products and services, helping designers, product developers, buyers and marketers stay ahead.
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WGSN Managing Director Carla Buzasi is joined by Amiyra Perkins who as well as being one of the directors of WGSN's Mindset consulting business, also leads the Equality Vision team within the business. In an honest and personal exchange the pair speak about the Black Lives Matter movement and why, in the year of the pandemic, it is forcing us all to reassess how we think about diversity and inclusion and more importantly, what we're going to do about it.
The events of the past six months have created a tremendous amount of anxiety, however, we are now seeing an opportunity to refocus on the positive experiences that we have had during lockdown and can continue to do so when we emerge from this crisis. While this is not to make light of the devastating and tragic losses that many of us are experiencing right now, this break from life as normal is providing an opportunity for us to create a better, more optimistic future for our businesses and consumers.
In light of the protests and demonstrations against police brutality and social injustice that we have seen across America and around the world this week, we are taking the opportunity to highlight an episode of a podcast published by our sister brand Cannes Lions. Last week their host Simon Cook had a frank and open conversation with Endeavor CMO Bozoma Saint John, which had such a clear and powerful message about racial inclusion and diversity, that we wanted to share that with you today.
How we eat has changed tremendously over the first half of this year, as enforced lockdowns have led to increased food stockpiling and most of the world eating all of their meals at home. This is leading to new attitudes towards food. Today we explore the shifts that are taking place in the food & drink sector and and what will be the winning strategies for success in a post-coronavirus world.
This episode explores what the shift to the home will mean for broader design trends in the wake of the coronavirus pandemic. As people continue to spend more time at home, businesses will have to create a sense of the stability and security to convince them to come back out into the world. The WGSN team dives into some of the key strategies that businesses will need to adopt to tap into the home consumer.
Our topic this episode is the future of the beauty industry in a post-COVID-19 world. Despite the quickly-shifting landscape, the beauty industry will play a big role as we begin on the road to recovery. It is an industry that is likely to have increasing resonance as it evolves to meet a changing consumer and support their wellness needs in a very anxious and uncertain time.
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