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    Education

    Create If Writing

    Create If Writing is a weekly podcast for writers and bloggers dealing with authentic platform building online. You will hear from experts on list-building, connecting through Twitter, and how to utilize Facebook. But tools for building an audience would feel empty without a little inspiration, so these training episodes are balanced with inspirational interviews with writers who share their creative process, ups and downs, and how they have dealt with success or failure.

    Kirsten Oliphant is a self-published author with an MFA in Fiction who has been blogging for 11 years and is in the top 20 of Houston’s Social Media Power Influencers. She has spoken at Blog Elevated, Houston Social Media Breakfast, Adventure Con, Houston Business Advancement Conference, and Social Media Day Houston. She created the Free Email Course and loves to get nerdy about all things email list.

    Advertise

    Copyright: © Create If Writing 2015

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    Latest Episodes:
    135 - Pick One Thing Sep 07, 2018
    Show notes

    In this blog post and podcast episode, I'm sharing about the power of having a single focus. I don't do well with one thing at a time, but I'm telling you to pick one thing and sharing what happened when *I* did! I am a serial starter. I am reading probably eight books right now. I have no less than four half-finished paintings in my house. I am currently working on three books. I DO NOT LIKE TO NARROW DOWN. But I learned something this summer. Even though I don't like doing one thing at a time, there is incredible power when you pick one thing and have a singular focus. Listen or read to learn the whys and hows of narrowing your focus for powerful results. LISTEN TO EPISODE 135 - THE POWER OF A SINGLE FOCUS Subscribe on Apple Podcasts Listen on Stitcher, Google Play, or Spotify WHY HAVING A SINGLE FOCUS IS POWERFUL Everyone works differently, so please take what I say here with that in mind. I am NOT advocating for all people at all times to do just one thing. I'd like to just start with that. Always: do what works for YOU and YOUR goals. Having a single focus serves two big purposes: It helps you actually attain your goal It helps you learn to do that task more efficiently and automatically Research shows that you’re 2-3x more likely to accomplish something when you’re specific about how you plan to implement. Creating a goal isn't enough. You need to have a BUT that only works if you have a single focus. (Read more about that in this blog post from James Clear on mastering one thing.) A habit becomes more automatic if you continue to do just that one thing over time. It becomes habit forming. The more reps, the more second nature it becomes. When I played roller derby, one of the big things you learn FIRST is falling. You learn to fall well and practice falling well until your body naturally falls well every time. When you focus on one thing over time, it's like muscle memory. You're teaching your body how to do that task correctly and with ease. My Results of a Single-Focus Summer This past summer I stopped almost everything. I closed my Facebook group to new members. I stopped blogging and creating new podcast episodes. And I wrote four books and had a $3500 month on pure book sales. (SQUEEEE!) I learned that I can write a book in two weeks, but generally can write a novel now in a month. I had NO idea until I shifted my focus to this one thing. It's been amazing and now I'm slowly adding things back in. You can find Emma's books HERE if you're interested. HOW YOU CAN SUCCESSFULLY FOCUS ON ONE THING If you want to have a single (or even mostly single) focus, you need to plan. It's rough. Set your mindset - no guilt! Do what you need to do! Make a list of all the things you're doing. Figure out what HAS to stay on your to-do list. Figure out what CAN go. Make the final decision based on the ROI- what is actually performing? Make a plan. This may mean planning your daily time and over months. Consider retreats. I did 2-3 this summer to finish edits. Hire out what you can. It's hard to let go of things. But you might be surprised how letting things go doesn't matter. Not blogging for three months? Had ZERO negative impact on my financials. (Or my traffic, which stayed about the same. Thanks, Pinterest!) Not podcasting? Same. I kept up with my email (because PIVOTAL) and with my Facebook group, which is the heart of my community. When you focus, you can really accomplish something. If you’re pivoting like I have been, you may need to do this and have a seriously focused time. CALL TO ACTION Consider whether you need to have a focus. If so, then go through the things you’re doing and what you can get rid of. Make a list of all the things that go along with the new single focus and then do those things.


    134 - Writing Rules and When to Break Them May 28, 2018
    Show notes

    In this post and podcast episode, we'll be diving into the idea of writing rules and when you can break them. I was honestly surprised with where I landed on this. Keep reading and see if you agree!

    We've all heard that phrase: "Learn the rules; then you can break them." Or something like it. But how do you know what the rules are? And when can you actually break them?

    This post contains affiliate links, which means I may earn a commission if you purchase something by clicking through.

    WHY THERE AREN'T REALLY WRITING RULES

    We live in a time period where things are much more open. Language is changing and has been affected by social media and texting. (Don't feel too upset by this because language is always changing. People were mad at Shakespeare in his day. It's not a new problem!)

    There are also different schools of rules. Personally, I adhere to the Chicago Manual of Style for my punctuation and grammar. While others might use the MLA or AP or something else. These don't all agree! (It's a good idea to find out which of these your particular niche uses so you can also adhere to the common guide in your niche!)

    RULES & EXPECTATIONS

    The rules we will be talking about today are really more of expectations that your readers have for your particular genre, niche, or medium.

    When you write a query to an editor and you have two spaces after a period, they may not read your manuscript. PERIOD. They are too busy to read everything and this choice gives them an easy out to toss your manuscript.

    When you buck the expectations and the rules, you are sending a message. Usually that message is- I'm ignorant OR I don't care. Neither is a good thing.

    Writer in another group talked about just not understanding why people care about punctuation and spelling. "It's about story," she argued. But readers won't read your story if there are tons of errors. It tells people that you are careless and that you haven't taken the time or effort to do the bare minimum.

    Same with covers. Constantly in writer's groups, people are saying things like "What do you think of my cover?" And when the responses are, "Hire a designer," they say "No." Cover matter. Period.

    They sell books. They set expectations. They keep people from buying books.

    LESSONS I LEARNED ABOUT RULES

    I personally was surprised (as a rebel) to find freedom in following the genre rules. I started writing clean fiction under a pen name in December. I'm a writer by instinct first, so I wrote, then realized that I had messed up some big conventions and expectations. Namely that one of my short stories didn't have a Happily Ever After ending. THEY MUST in this genre.

    Typically these books also switch back and forth between the perspectives of the two characters falling in love. I normally like a close third narration sticking to ONE character. This was hard for me.

    Both were actually hard--I like resolution, but not necessarily happy endings. I also like my choice for sticking to one character.

    FREEDOM WITHIN THE FRAMEWORK

    But I found that when I started writing within what seemed like strict confines, I wrote better. I wrote faster. In fact, I've published two full novels in 2018, with the third coming out in June. In addition to two short stories in December. I wrote almost 30k words this past week. I believe MUCH of this had to do with the freedom and framework I found in sticking to the conventions.

    REFRAMING THE RULES

    If you are struggling with rules (like me), see if you can reframe. This is a way of sort of tricking your mind by giving something another name and a different association.

    Call the rules expectations. Call them a framework or best practices. Do what it takes to help wrap your brain around finding and sticking to the rules that you need to for your niche, genre, or medium.

    Just know that for most of these things, you need to fit into expectations if you want to ever SELL things and connect with an audience.

    WHEN YOU CAN BREAK THE RULES AND BUCK EXPECTATIONS

    It's important to note that rules can be broken. New things can emerge. Now we are talking about disruption. Disruptive innovation is when something changes in the market that makes a huge impact. Brand new markets for different kinds of customers.

    Netflix is an example. They first disrupted the video stores and shut them DOWN. Then they doubled down on streaming and within a few years, TV will be totally different. (My opinion.)

    As content creators, writing an unexpected blog post or type of book is more a micro-disruption. You might choose to do something outside the rules and find great success because of the contrast. But generally speaking, if you want an audience and/or money, you should know the expectations and do your best to meet them.

    The three times you can break the rules are when you are:

    1. Famous
    2. Genius
    3. Lucky

    Those are typically the only ways that breaking the rules will mean success. You're famous and already have an audience of raving fans, you can do whatever you want.

    You're a genius and you happen to stumble upon disruptive innovation that WORKS and changes the game.

    Or...you're lucky. You happen to break a rule at the right time or get in front of the right audience or have some crazy stroke of luck. Often there is hard work behind luck. But sometimes there is just...luck. It just happened to work, even though it shouldn't have.

    DO NOT BASE WHAT YOU DO ON THESE OUTLIERS.

    You can't look at what someone famous does and say, "Well, breaking the rules worked for THEM." If you see someone breaking the rules successfully, chances are they are famous, a genius, or lucky. You'll do best to stick to best practices, not base your decisions on the outliers and minority finding success breaking the rules.

    BREAKING THE RULES CAN BE SELFISH

    When it comes down to it, if you are breaking the rules because you feel like you need to for your art, you are being selfish. You are putting yourself ahead of your readers.

    You might say that you're writing for art, not for money. That's fine. But following the rules is NOT just about money.

    Expectations and rules are a gift to your readers. In some ways breaking the rules isn't just about art, it's about YOU. You are thinking of YOURSELF first when you break the rules. Readers have expectations and they may be best served when you follow the expectations of your niche or genre, whether that's clean romance or the kind of blog you write or even within podcasts.

    GO OUT AND CREATE CONTENT YOU LOVE THAT SERVES YOUR PEOPLE WELL.

    I'd love to hear in the comments if you agree/disagree with this idea of freedom within the rules or my strong statement that breaking the rules can be selfish! {ducks head waiting for tomatoes to be thrown}

    LINKS I MENTIONED IN THE EPISODE-

    Emma St. Clair - my pen name for clean romance

    Two free short stories by Emma St. Clair - referenced as not fully adhering to conventions

    Two spaces after a period

    Bad reviews given to famous works

    Disruptive Innovation

    The Writing Life - being open to cover changes by Robert Kugler

    Tim Storm & Storm Writing School

    KDP Rocket - a tool I use for keywords (I'm an affiliate and happy user!!)

    Go On Write - great affordable covers (I use his branding package)

    German Creative on Fiverr - affordable cover designs

    Write to Market - book by Chris Fox


    133 - Why Writers Need Writing Groups May 14, 2018
    Show notes

    Writers don't write in a vacuum. Or...they SHOULDN'T. Writers need writing groups and communities of other writers to help support, teach, encourage, and promote. We need each other! Keep reading to find the why and the how.

    Successful writers don't write alone.

    Okay, let me qualify that. Successful writers may write alone, but they don't WORK alone. They have writing groups and writing communities, both online and offline that help them to achieve their goals. (This is true of bloggers as well and podcasters and any -ers that you want to toss in here, I'd wager.) We need community. And the depth of community we create determines our success.

    BOOM.

    WHY WRITERS NEED WRITING GROUPS AND COMMUNITIES

    During the recent #cockygate, I saw a few big takeaways, no matter WHERE you fell on that whole mess. (If you don't know what that is, check out a smart and funny summary and then some legal stuff.) Here are the big things I saw from that.

    Writers in Community Get Inspired, But Don't Copy

    I think the impetus (from my understanding) of the author going for a trademark was the fact that other people were copying her books in title and cover because they were successful.

    Y'ALL. Do your own thing! Pay attention to what other people are doing. Watch them. Study them. (I know I do!) Then apply what you learn to your OWN WAY OF DOING THINGS. You do you.

    Writers in Community Don't Hurt the Community

    Trademarking a common word sets a dangerous precedent. Sending emails about changing things like book titles and covers (which isn't always a small expense) is NOT helping the community.

    There are two opposite poles-- doing what's best for you and doing what's best for others. As a writer in healthy community, you should be in the middle. Helping the community helps YOU. But it shouldn't just be about them either. Find your happy spot. But don't hurt a community, because you NEED them. (More on that later.)

    Writers in Community Don't Become a Mob

    While I think the trademark action wasn't the best for the community, neither was the community turning into a mob a good thing. I never like the mob mentality. Often it acts first and thinks later. I think the backlash to #cockygate was ugly. Surprising? No. But ugly, VERY much.

    Should writers band together? YES. Marie Force is a great example, being at the helm of the Indie Author Support Network, which is banding indie authors together. The goal is to be able to reach out to companies like iBooks and Amazon with concerns, bringing the force of over 1000 authors with them. That isn't a mob. It's a mobilized, logical force.

    When we turn on each other (even thought I totally get it sometimes), we aren't helping the community as a whole. What if that same mob turned on YOU? Think about that before you join an emotionally charged group.

    HOW TO FIND GOOD WRITING GROUPS AND COMMUNITIES

    I would recommend that you find writing groups of various sizes. I have a few one-on-one people that I go to for the most personal and vulnerable of things. I'm in a few larger groups of a few hundred and then some larger of a few thousand. I'm missing the in-between of one to hundreds, which I think is super important. I'd love to have a group of about ten or less. These sizes allow for different trust factors.

    But what should you look for in writing groups?

    You should absolutely look for groups where people:

    • are honest
    • speak kindly
    • have your best interest at heart
    • know what they are talking about

    I've seen writing groups that fail at one or several of these, and they are a MESS. If you have an honest group that isn't kind and doesn't have your best interest at heart, it's horrible. If you have a group that is kind but doesn't know what they are talking about, that helps NO ONE. I think these are the four most important things.

    A FEW GOOD WRITING GROUPS

    Here are a few of my favorite writing groups, with a bit about each.

    Create If Writing - Yup, this is my group. And it's epic. We talk about platform-building, our writing, blogging, social media, and have share weekends. Oh, and we celebrate small wins. Big wins too. But small wins matter.

    I Am a Writer - This group connects to Write Now, the podcast from Sarah Werner. She is kind and generous and cultivates community that is so helpful!

    20Booksto50K - This is a behemoth group and may be intimidating. Especially if you are new and drop in just to ask questions that have been answered in full a LOT. Go listen. Read. Watch.

    If you want more on Facebook groups and why they are particularly important and what is changing about them, read this post on what you need to know.

    Do you have advice for finding great writing groups? Or have a writing group I should add to the list? Leave a comment to let me know!


    132 - Tips for GDPR Compliance and Why Data Matters Apr 23, 2018
    Show notes

    If you haven't heard of GDPR, get ready. Like the term "data," you're going to be hearing this buzzword a LOT. I've got several posts on it already and will likely have more to say. In this post and podcast episode I'll share why all this data talk is significant, why we need to think about it to not be smarmy, and tips for GDRP compliance.

    I'm also running a free workshop this week on Freebies + GDPR you won't want to miss. REGISTER NOW!

    WHY DATA MATTERS

    Did anyone else catch all those memes and silly videos about Congress questioning Zuckerberg? Many of us laughed at that, but here's the thing: were you surprised by anything he said?

    Like maybe how Facebook might be tracking you on a website that's not Facebook even if you don't USE Facebook?

    Here's reality: Data has long been overlooked and it's about to change.

    People haven't realized how precious data is and the common user of the internet has very little idea what is being tracked and how. These data conversations are really GOOD because they are forcing transparency.

    I think this is going to have massive ramifications and this whole data buzz word will be around for a while. It also may have long-reaching impact on your business, if you are doing things like running Facebook ads or having a website or email list. I think that there will be some pushback from the typical users who may not like that your blog is storing their info or sharing with third parties.

    Oh- you didn't know your website was doing that? Let's look at what it IS doing.

    WHAT DATA YOU MIGHT BE STORING

    If you have Google Analytics on your site, the Facebook tracking pixel, or run advertisements with third parties, accept comments on your blog, or have comment forms, you are collecting data.

    How much depends on what you're using. Even if you don't KNOW it, you are tracking data.

    If you head into the back end of your blog, you'll find that commenters have email addresses stored on your site. That's data that you've collected and GDPR says you are responsible for it. WHAT. Same with contact and other forms on your site.

    It goes deeper with Google Analytics, even though that typically is using ip addresses and has lots of anonymity (from my understanding). And if you have the Facebook pixel on your site or are using Google ads or other advertisers, you may be sharing your readers' data with third parties EVEN IF YOU DON'T KNOW IT.

    So if this sounds creepy to you at all, you'll understand why I said that there is going to be long-term fallout and some people are really going to balk at this.

    DATA, GDPR, AND BEING SMARMY

    Y'all know I'm all for not being smarmy. So in one sense, I LOVE that this is being brought to light. As bloggers and people using the internet, we need to KNOW that we are storing data. We should know what is being tracked and we should be up front about that with our readers.

    It's not smarmy if you don't know and don't tell your readers because you simply didn't know. However, as this data conversation continues, ignorance will not keep you from potential fines or from being responsible for the data you're (unknowingly) collecting.

    I like that now we are creating some accountability.

    I don't always like some of the specific ways this is playing out with GDPR, but I think that we are moving in a good direction by making all of this more transparent and honest. It's not going to be the wild west of data anymore.

    Now you know and knowing is half the battle. The other half is doing something with that knowledge. So let's get into specific tips for GDPR compliance.

    TIPS FOR GRPR COMPLIANCE

    Here are a few very actionable and fairly simple items you can do:

    Get the GDPR COMPLIANCE plugin. This will add a checkbox for consent on your comments and also any forms on your site.

    Update your privacy policy. I know...BORING. There are templates out there, so you might find a good one, but if you want to be SURE you're covered, I'm an affiliate for the products over at Businessese. They JUST updated their privacy policy to have GDRP compliance.

    Add a banner or overlay asking consent for cookies. I used a widget called EU Cookie Law Banner that I found in my Wordpress site under appearance/widgets. Likely you will see this banner floating along the bottom. I updated it with custom GDPR language. You can also check out the free option from Cookiebot...but I found it a little more robust than I think (hope) is needed.

    Find out what your email service provider is doing. If you are not using a trustworthy email service provider, this is the time to switch. Under GDPR, you are the data controller, but a lot of the heavy lifting will fall to your data processor. You are responsible, but they do a lot of the tech stuff. Email them to ask. I know that Convertkit, Mailerlite, and Mailchimp have things in place and have already heard from a sad listener who is losing tons of subscribers because of her email service provider and GDRP.

    Sign up for my free workshop on GDPR and freebies. I think this is going to be one of the biggest areas of impact, so I'm going to dive DEEP into what this looks like. If you are using freebies, lead magnets, or reader magnets to get people to sign up for your email list, you need to come. (If you don't know what those things are, read my post on freebies.)

    Sign up for the workshop HERE!

    Links mentioned in the episode:

    • Data being more precious than oil
    • GDPR FAQs
    • Which Email Service Provider You Should Use
    • Disclosure - You're Doing It Wrong
    • Amazon Disclosure
    • Affiliate Programs and Disclosure
    • GDPR Compliance Plugin
    • Cookiebot
    • Businessese Privacy Policy (this is my affiliate link!)
    • ConvertKit - get 30 days free! (this is my affiliate link- message me so I can give you my bonus freebies when you sign up)

    I hope you found these tips for GDPR compliance helpful and that you are not too freaked out by the whole data situation and what you are collecting and what is being collected by other people when you go to mom blogs on the internet, for example. This is the world we live in!


    131 - How to Plan a Writer's Retreat on a Budget Apr 09, 2018
    Show notes

    It's no secret that I go on a lot of writer's retreats. Well. For a mom of five pretty young kids I go on a lot of writing retreats. This post will explain why, how, and how you can DIY a writer's retreat on a budget!

    You may be familiar with the idea of writer's conferences (and blogger conferences!) as an important part of community and growth for many writers. I am a conference JUNKIE and have attended tons. But I don't think people talk enough about a writer's retreat and how to make one possible for YOU.

    I try to take 1-2 writer's retreats per year, completely by myself. As an introvert, this is luxurious.

    And if that sounds terrifying to you, you can also do a writer's retreat with other people. This post is more geared toward the single-person retreat, but you can apply some of the ideas for a partner or group retreat.

    But let's take a step back...WHY are writer's retreats a good idea?? Then I'll share some of my tips for planning.

    BENEFITS OF A WRITER'S RETREAT

    While conferences have many benefits like learning, networking, and getting new ideas, retreats are all about the work. Specifically, pulling away from the normal day-to-day in order to focus on the work.

    Retreat actually means to withdraw, which is how I think of a writing retreat: I'm withdrawing from the normal tasks, plans, and people to focus solely on the work of writing.

    But writing retreats do more than just help you focus. Here are some of the benefits of a writer's retreat:

    • Completing a task or project
    • Refreshing yourself and recharging
    • Harnessing a single-minded focus

    On past writing retreats, I have completed editing manuscripts, built courses, finished off tasks I couldn't seem to get done otherwise, and written drafts of novels. For me, these retreats are one of the only times I get multiple, uninterrupted hours of work on projects. It allows me to finish things, but also to access a focus and energy that I typically don't in my 1-2 hour blocks during a typical week.

    I balance out the work (which I find refreshing in and of itself) with other inspiring things like being in nature, reading books, painting, pampering myself, and sometimes hanging out with other people.

    I return feeling refreshed and accomplished, ready to re-enter the typical grind and schedule. As an introvert, the recharging of a day or two alone is incredible!

    HOW TO PLAN YOUR WRITING RETREAT

    As I mentioned, you don't just have to write on a retreat. If you have other nagging tasks that you can't ever seem to complete, finishing those might help remove the mental burden and strain, enabling you to write better.

    On my retreats I have finished editing and uploading podcast episodes and show notes, edited and formatted books, and built out whole courses.

    The important thing is to know what you hope to accomplish going in. Just like at home in your day-to-day, you need to prioritize if you want to complete things. Put the first things first. What could you NOT do in your normal life? Or, what would be the BEST use of that time?

    Make a list of the things you REALLY want to finish, then those that you HOPE to complete (or at least work on). I also make sure that I have some life-giving other work, like books loaded up in my kindle or in print versions, great music, and maybe some plans to step out a bit. Even on a retreat, I sometimes need a retreat.

    You might even make a list of things you WON'T do. Perhaps you will ignore social media for the time or you aren't going to check email. (Unless those are included in your priority tasks!) Go somewhere without wifi so that you can ignore the internet altogether.

    (As a humorous note, I didn't intentionally add showering to the list of things I wouldn't do, but that's how it worked out on the last retreat I took. I stayed in a tiny house with an outdoor shower and a sudden cold front dropped the temps to the mid-30s. I returned home from the retreat rested...and a bit smelly.)

    Once you know what your plans and priorities are, this might actually help narrow down where you go. If you're on a serious budget, you may have to choose place first or place based on price, whereas if you have flexibility, make a plan and then pick the best place.

    BUDGET-FRIENDLY TIPS

    With five kids, saying we are on a budget doesn't quite cover it. So how have I been able to afford 1-2 writing retreats a year? Here are my tips.

    Be determined. If you REALLY feel strongly about having a retreat, you have to make it happen and give it the priority it deserves. Because I feel like these are incredibly important, I've shared that with my husband, who totally supports me in this.

    Between his help and my parents, I didn't pay for childcare, which would have been the biggest expense otherwise. If you don't have kids, that's one less cost/concern, but if you DO, you must try to your spouse or support system understand why you need a retreat and then ask for help.

    Check first for free options. I have done several retreats house-sitting for friends. Put a call out on Facebook or other social media (if you dare) to ask if anyone has a place. Look for someone who has a garage apartment, guest room, RV, vacation home, or simply works long hours and has an empty home.

    Several times I stayed with a friend who had no kids and who worked until around 9pm at night. That gave me tons of daytime hours and then we often hung out for a bit at night. If people know that you are someone who wants to take retreats, they may consider letting you know when they travel and have an empty home.

    Use VRBO or AirBNB. I cannot say enough about these sites and how incredible they've been for my travel. You can choose simply a room in a house or look for a tiny home or other cheaper option. If you want an inspiring location, you can find that, but if you just need a space to work that has wifi, you can look for that too.

    Pro Tip: Be sure to check the cleaning fee. Some places that are $30 per night have a $30 cleaning fee, which ends up making it as or more expensive than other options. Also do make sure there is wifi if needed.

    In December I stayed at a tiny home in the country with cows right outside my door. It was amazing! There was no TV, so I simply wrote. When I needed a break, I headed into the small town to eat something or just look around.

    You never know what you'll find on these sites, so if you haven't tried them, definitely see what's in your area or nearby.

    Pack food. If you are on a super tight budget, you could bring your own meals if possible. Even if you stayed in a Motel 6 or something with a mini fridge and microwave, you could buy frozen meals for a few dollars a piece. Anything you get at a grocery store would likely be cheaper than eating out, so do check for a place that has the kitchen options you need.

    Be food frugal. I wrote a post on my lifestyle blog about the best foods for family travel, and that might be good to check out. Almost every fast food place has a dollar or value menu. Breakfasts as dinners are often a great choice.

    I tend to treat myself to at least one nice meal (can I get an Amen from people who love eating alone at restaurants??), but otherwise stock up on things from the grocery or dollar menu.

    Take what you get. My ideal writer's retreat would be on a beach, have lots of wine and great food, and maybe be for like a week. Typically I get one night, maybe two, sometimes in a guest bedroom eating salad from a bag. IT'S STILL AMAZING. And maybe one day when my kids are older and I'm making bank, I'll be writing from a Greek Island.

    Have you prioritized having a writer's retreat? What would you do if you had a day or night to yourself to write?

    I hope that these tips help! If you feel like it's something that could never happen for you, I would encourage you to make it a priority, get the people who support you on board, save up or plan a super budget-friendly option, and MAKE IT HAPPEN.

    Do you have any other tips that I missed? Share here in the comments or in the Facebook community!


    130 - Why You Need to Just START Apr 02, 2018
    Show notes

    It's time to START. Why you need to stop listening to fear and join the conversation.

    Evergreen Platform School

    http://createifwriting.com/algorithm

    $49 through the end of April 2!

    AFTER April 2, use code podcast to get 30% off.


    BONUS: A Modern-Day Easter Parable Apr 02, 2018
    Show notes

    In a departure from the norm, I'm sharing a modern-day Easter parable with you!

    music by http://bensound.com


    Update: Where Are New Episodes? Mar 19, 2018
    Show notes

    Hey, guys! I wanted to share why I've missed a few episodes lately. First: my computer crashed in a most epic way. But it's okay! It's back now...but then I got sick. You can hear it on this episode, but it hurts to talk and I have asthma, so I can't even. But hopefully it will be back. Soon.

    For now, know that my platform isn't just about the podcast! It's about the PEOPLE. And that's YOU.

    So please connect with me where we can talk like people:

    http://createifwriting.com/community <- FREE Facebook group

    http://createifwriting.com/quickfix <- FREE weekly email

    http://createifwriting.com/algorithm <- FREE training on how to algorithm-proof your platform

    And if you'd like to see what I've been up to lately, you can see my new book that just came out from my pen name. It's clean romance, which is a happy, sappy love story.

    http://createifwriting.com/coldfeet <- READ the book here

    I hope to be back soon! But until then, connect with me where the people are!


    129 - How to Create Viral Content Feb 26, 2018
    Show notes

    I've written about how to create binge-worthy content, but today it's all about how to create viral content. You know: the kind that everyone keeps sharing like hotcakes until your blog catches fire? That kind. Let's dive in!

    Going viral. I'd really love to know what comes to mind when you hear those words. Good thing? Bad thing? Something you've experienced or just hoped for? My question to you today is this: If you knew how to create viral content, would you?

    The easy answer might be yes. Because who doesn't want a viral post! But today I'm talking with Paula Rollo of Beauty Through Imperfection and Quick Blogging Tips about how to create a viral post, the downside no one talks about, and how to take your viral post into a binge-worthy post.

    Listen to Episode 128 - How to Create a Viral Post HOW TO DEFINE VIRAL CONTENT

    First up, what IS viral content? It depends who you ask. There is full-on viral posts, which are the kinds of posts that take off and go worldwide. That's rarely what we get to see. Viral is often used to mean a post with a much higher reach than the normal for you, OR a post that has massive reach.

    Paula's encouragement was that you NOT compare yourself to others or feel like you'll never hit that massive reach. Consider what's viral for YOU. Aim for a post that has significantly more reach than your normal post.

    THE DOWNSIDE OF A VIRAL POST

    People don't often talk about the downside of viral posts. But you should realize that more eyeballs on your post can mean a few things. Here are a few negative sides when you create a viral post.

    1. If your post isn't on brand, it's not super helpful
    2. If your post is controversial, you will get the trolls
    3. If your post isn't something you're willing to stand behind, it's not helpful!

    I would say that you should always ask yourself before hitting publish: What if this goes viral? You don't always know if it's going to happen. You probably aren't going to get into that category of worldwide attention. But...if you did, is this the hill you want to die on? Is this post a great representation of you?

    Viral posts can bring unwanted attention. And if your posts goes viral, but isn't the kind of thing you usually write about or is one of those one-off posts that doesn't fully represent you, it's not going to be super helpful.

    If you wrote about something that's controversial or that people disagree with (which could be anything these days), you may also get ugly comments or people sharing your post because they HATE it. You could get angry emails or other negative responses. The more your post gets shared, the more likely you'll face criticism.

    THE UPSIDE TO A VIRAL POST

    On the plus side...when you have a post go viral, it gets tons of eyeballs on your site. Some people will meet you for the first time and these new readers that might become raving fans.

    The best-case-scenario is that you have a post that's close to your heart and your brand go viral. That will bring the right kind of readers to your post.

    HOW TO CREATE A VIRAL POST

    Viral posts aren't often the how-to posts or the ones that solve a tangible problem. Yes, those can take off and be read and shared. But the posts that get people sharing and sharing and sharing are the ones with an emotional connection.

    When you resonate with readers, they will share your post. So if you want to reverse engineer a post to go viral, you need to start with one emotion that you're hoping to evoke in readers.

    You'll need to find an image that somehow relates in feel or in the content to that one feeling. You can use stock photos or your own photos, but again--your looking for connection.

    As for your headlines, you can consider something like the Coschedule Headline Analyzer (also great for email subject lines!) and consider what would motivate someone to click.

    Your framing and description matter as well. Framing is how you introduce the post when you are sharing on social media. The description is usually the meta description that you create when you are setting up the post in SEO for Wordpress by Yoast or whatever tool you use for SEO and metadescriptions. (I do this in Yoast and also in my Social Warfare plugin.)

    TIPS FOR WHEN YOUR POST GOES VIRAL

    If you have a post go viral, you want to do the best job you can to optimize the post.


    128 - State Of Create If Feb 19, 2018
    Show notes

    This is a new (hopefully) annual feature at Create If Writing. Consider this my State of the Union Address, where I share my goals for the Create If Writing community. THE STATE OF CREATE IF

    This episode and post will share with you my heart for Create If Writing this year. I'm going to walk through my goals for Create If Writing, my goals for 2018, and the offers (free & paid) that I'll have for you this year.

    Watch the video in the Create If Writing group! (You'll have to join first. Then either revisit this link, or look under videos.)

    Create If Writing Goals

    If you've listened to the podcast, you can say this along with me: Create If Writing is for writers, bloggers, and creatives who want to build an online platform without being smarmy.

    To break that down...

    I want to help you connect with the perfect audience, grow that audience, and make more money doing something you love, WITHOUT using smarmy and sleazy tactics.

    2018 Goals for Create If Writing

    I want to help you guys with a few big things this year. Here are my specific goals:

    • Help my community publish (specifically self-publish) their books
    • Help my community promote and market their books & blogs
    • Help foster and grow the existing supportive, amazing, and helpful community

    Until more of my kids are in school (which will be fall of 2018), I'll be holding back a little on the bigger programs and retreats and other ideas that I have.

    Free Offers

    I have a TON of great content on this site, such as the free planner, the Free Email Course, and, of course, this podcast, and the weekly Quick Fix (my epic Friday email).

    Paid Offers

    Can I say something about paid products for a sec? I want to be clear that I consider the paid products and services I have as OFFERS. This means that I have paid things and I'm holding them out to you. If they fit for your needs and budgets, YAY! If not, that's totally fine. Refer to the free offers I just mentioned.

    Books on Amazon

    You can find all of my books on Amazon (and sometimes a few other places). These are great, affordable ways to learn. All three of these have very practical information for you!

    • Email Lists Made Easy for Writers and Bloggers
    • Creative Collaborations
    • 31 Small Steps to Grow Your Blog

    FIND ALL OF MY BOOKS ON AMAZON

    1-on-1 Coaching

    If you want to jump ahead, working with me one-on-one will provide you with clarity, an action plan, and a confidence to move forward. I have various packages and am happy to create something custom for you. I've worked with nonprofits, writers, and bloggers to help them clarify their message, set up their email lists, and streamline their brand. I only take 2-3 clients per month and am currently booked out through mid-March.

    FIND OUT MORE ABOUT MY COACHING PACKAGES

    The Create If Community

    If you'd like more advanced help, but want something more long-term and love the idea of community, you should consider the Create If Writing Membership Community. This is a paid membership including a 40+ video content library, monthly Q&As, and the best Facebook group you could imagine. I'm closing this at 50 members or by March 1, whichever comes first.

    The feedback I hear again and again from members is that this is their safe space, their happy place, and that the members have become real friends. I love that!

    FIND OUT MORE ABOUT THE COMMUNITY MEMBERSHIP

    A WORD ABOUT RECALIBRATING

    If you are like me and you started out with a plan that's already off-track by mid-February, don't despair! Just recalibrate.

    My kids LOVE to jump on our scale at home. I mean literally. So this nudges it off the true zero. When you go to weigh yourself, it doesn't start at 0 anymore. With my non-digital scale, you just turn a little wheel to reset back to zero. Easy!

    Do the same with your life and your goals.

    If you are off-track, don't beat yourself up. Don't feel ashamed or frustrated. RECALIBRATE. See what you need to adjust and just keep moving forward.

    Questions? Want to connect? Shoot me an email: kirsten at kirstenoliphant.com or join the community and reach out there.


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