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    Arts

    Craft Beer Storm

    A Podcast dedicated to educating Beer Drinkers across the Planet about Craft Beer and that there IS an alternative to watered down, mass-produced beer. Join us on our Mission and spread the word! Published every Monday, Wednesday and Friday.

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    Latest Episodes:
    Craft Brew News # 76 – Craft Breweries Need Your Help! May 01, 2020
    Show notes

    Craft Brew News
    05/01/20
    (Courtesy of Brewbound.com)
    Nearly Half of New York Breweries Say Their Businesses Could Close in 3 Months, According to Guild Survey
    The majority of New York craft brewers have seen their sales drop by 75% or more and nearly half have stopped production entirely, according to a survey conducted by the New York State Brewers Association (NYSBA).
    The survey’s conclusion read. “Without increased and consistent local, federal and state help, it is possible that nearly half of the breweries operating in New York state could shut down after three months,” Nearly half — 46% of breweries — said they could last between one and three months under current conditions. About a quarter said they could continue operating for three to six months. Ten percent said they could last for the next one to four weeks.
    New York has been the epicenter of the COVID-19 pandemic in the U.S., with nearly 300,000 cases and 17,000 deaths. Gov. Andrew Cuomo was among the first governors to mandate a statewide shutdown of on-premise sales at bars and restaurants shutdowns on March 16.
    On Sunday, Cuomo announced that the order will likely extend beyond its planned expiration date of May 15, but he said some regions of the state could see a relaxation of restrictions based on infection rates, Reuters reported.
    As breweries nationwide have lost taproom draft sales, they’ve pivoted to offer to-go sales, curbside pickups and home delivery. In New York, 37% of breweries are offering to-go sales, a quarter are offering curbside pickup and 8% are offering home delivery. Twenty percent are selling beer through their distribution network.
    Brewers Association Lays Off 23% of Staff, Reduces Salaries of Management Team
    The Brewers Association (BA) laid off 23% of its staff last week “in order to maintain the long-term viability” of the national trade group, which represents the interests of small and independent U.S. craft brewers.
    The BA announced the job cuts on its website Monday.
    In addition to the job cuts, the BA has enacted tiered salary reduction for its management team, in addition to operational budget cuts that were made earlier in April.
    The BA was forced to cancel two of its signature events — the annual Craft Brewers Conference & BrewExpo America and SAVOR — as well as the World Beer Cup competition earlier this spring due to concerns caused by the spread of COVID-19 in the U.S. CBC was expected to draw more than 13,000 industry professionals to San Antonio, Texas, from April19-22.
    Tickets are still on sale for the BA’s next event, the American Homebrewers Association’s Homebrew Con, which is slated to take place June 18-20 in Nashville, Tennessee.
    Brewers Association, Bottleshare Introduce Fund for Breweries, Guilds
    The Brewers Association (BA) today announced it has formed a partnership with nonprofit fundraising organization Bottleshare to establish the “Believe in Beer Fund” to support breweries and state brewers guilds across the country that have been affected by the COVID-19 pandemic.
    Starting today, the BA and Bottleshare are accepting applications from guilds and breweries in need of financial support, as well as donations from consumers for the fund via GoFundMe, with a stated goal of raising $1 million, through Sunday, May 17. The goal of the fund is to provide financial support to pay payroll, rent and utilities.
    Boston Beer Execs Discuss Keeping Up with Truly Hard Seltzer Demand, On-Premise ‘Devastation’
    The story of Boston Beer Company’s Truly Hard Seltzer brand remains the same; the company can’t keep up with demand for the hard seltzer category’s second largest brand. The mid-March pantry stock up caused by the novel coronavirus shutting down virtually all on-premise sales led to a spike in Truly sales earlier than expected.
    Executives from Boston Beer explained Wednesday that the inventory that they had built up for an expected summer rush of sales was instead depleted earlier than planned (Boston Beer reported Q1 depletions growth of 32% and shipments growth of 36%).
    So Boston Beer’s summer inventory is smaller than anticipated, but the company believes it has enough capacity between its internal capacity and external production at contract facility City Brewery in Memphis.
    Supplementing that capacity is two new full-time canning lines, Boston Beer founder Jim Koch said. The first came online within the last two weeks at Boston Beer’s Pennsylvania brewery, and the second at City Brewery in Memphis will be operational in May. Both of those lines will more than double Boston Beer’s production of Truly in order to meet demand in the summer months and the back-half of 2020.
    Craft Beer Storm Website: www.craftbeerstorm.com
    *** A Top 20 Podcast in Food on iTunes ***
    Subscribe to Craft Beer Storm Podcast iTunes:
    https://itunes.apple.com/us/podcast/craft-beer-storm/id1438117278?mt=2
    Michael Beara is the Host of Craft Beer Storm and Founder/Brewer at Beara Brewing Co. in Portsmouth, NH
    *** Interested in starting your own brewery? Our Portsmouth, NH TURNKEY facility is for sale! Follow link for more info:
    https://www.neren.com/Listing/2800-Lafayette-Rd-12A/5cdda2dabf34cb9150a7faeb
    If your Company, Hotel or Restaurant wants to book a CraftBeer Weekend or Craft Beer Evening for your guests or employees send an email to Michael@craftbeerstorm.com
    Michael Potorti
    Founder/Brewer
    Host of "Craft Beer Storm" Podcast
    michael@craftbeerstorm.com
    Linked In: https://www.linkedin.com/in/craft-beer-storm-podcast-30776075/
    **LISTEN to our Craft Beer Storm Podcast and share with a friend**
    Craft Beer Storm Podcast iTunes:
    https://podcasts.apple.com/us/podcast/craft-beer-storm/id1438117278
    Craft Beer Storm You Tube: https://www.youtube.com/channel/UCp3PVuCGmywNWlGFh0N0ukg?view_as=subscriber
    Craft Beer Storm Podcast Stitcher:
    https://www.stitcher.com/podcast/podcast-center-la-2/craft-beer-storm
    Craft Beer Storm Linked In:
    https://www.linkedin.com/in/craft-beer-storm-podcast-30776075/
    Craft Beer Storm Facebook:
    https://www.facebook.com/craftbeerstorm/
    Craft Beer Storm Instagram:
    https://www.instagram.com/craftbeerstorm/


    Beer Styles #75 – Belgian-Style Pale Ale Apr 29, 2020
    Show notes

    Belgian-Style Pale Ale
    Description (Courtesy of Beer Advocate)
    Belgian Pale Ale
    The Belgian brewing scene is littered with Belgian Pales, which were initially brewed to compete with Pilseners during the WWII era. Traditionally, they differ from other regional Pale Ales by being less bitter, using aged hops for a delicate hop finish, and having sweet to toasty malt overtones. They should be decanted properly, leaving the yeast in the bottle. This will showcase their brilliant color range from pale straw yellow to various amber hues. Most will be crowned with thick, clinging, rocky white heads. Flavors and aromas will vary. Some have natural spice character contributed by yeast and hops, while others are deliberately spiced. There's also a more recent trend to make hoppier Pale Ales to entice the US market and its hopheads.
    -Color – Gold to copper
    -Clarity: Chill haze is acceptable at low temperatures
    -Perceived Malt Aroma & Flavor: Malt aroma should be low. Caramel or toasted malt flavor is acceptable.
    -Perceived Hop Aroma & Flavor: Low but noticeable. Noble-type hops are commonly used.
    -Perceived Bitterness: Low to medium
    -Body: Low to medium
    -ABV: 4.1%-6.3%
    -Glassware: Tulip
    Examples
    Rare Vos Amber Ale
    Brewery Ommegang, Cooperstown, New York
    ABV: 6.5%
    Notes: Rare Vos Amber Ale is styled after the smooth, drinkable beers popular in Belgian cafés. It pours a light copper hue, contrasting beautifully with a big, creamy white head. The nose offers orange blossoms and slight spice. On the palate, the caramel maltiness shines strongly but with little sweetness. The profile leans toward dry fruity (yeast-affiliated), slightly fruity/hoppy with a beguiling spiciness. This complex, medium-bodied beer has a smooth mid-palate and moderate dry finish. Well-balanced in all elements, it's a mild, mellow brew.
    Redemption
    Russian River Brewing Company, Santa Rosa, CA
    ABV: 5.2%
    Notes:
    This beer was inspired by the Belgian Single or Blonde Ales. It has a fruity, banana bouquet with a spicy, mild finish. Straw with tons of carbonation and 3 fingers of white head. Smells of Belgian yeasts, coriander and light malts. The taste follows the nose to perfection.
    Craft Beer Storm Website: www.craftbeerstorm.com
    *** A Top 20 Podcast in Food on iTunes ***
    Subscribe to Craft Beer Storm Podcast iTunes:
    https://itunes.apple.com/us/podcast/craft-beer-storm/id1438117278?mt=2
    Michael Beara is the Host of Craft Beer Storm and Founder/Brewer at Beara Brewing Co. in Portsmouth, NH
    *** Interested in starting your own brewery? Our Portsmouth, NH TURNKEY facility is for sale! Follow link for more info:
    https://www.neren.com/Listing/2800-Lafayette-Rd-12A/5cdda2dabf34cb9150a7faeb
    If your Company, Hotel or Restaurant wants to book a CraftBeer Weekend or Craft Beer Evening for your guests or employees send an email to Michael@craftbeerstorm.com
    Michael Potorti
    Founder/Brewer
    Host of "Craft Beer Storm" Podcast
    michael@craftbeerstorm.com
    Linked In: https://www.linkedin.com/in/craft-beer-storm-podcast-30776075/
    **LISTEN to our Craft Beer Storm Podcast and share with a friend**
    Craft Beer Storm Podcast iTunes:
    https://podcasts.apple.com/us/podcast/craft-beer-storm/id1438117278
    Craft Beer Storm You Tube: https://www.youtube.com/channel/UCp3PVuCGmywNWlGFh0N0ukg?view_as=subscriber
    Craft Beer Storm Podcast Stitcher:
    https://www.stitcher.com/podcast/podcast-center-la-2/craft-beer-storm
    Craft Beer Storm Linked In:
    https://www.linkedin.com/in/craft-beer-storm-podcast-30776075/
    Craft Beer Storm Facebook:
    https://www.facebook.com/craftbeerstorm/
    Craft Beer Storm Instagram:
    https://www.instagram.com/craftbeerstorm/


    Episode # 92 – Throwback Monday - Heady Topper, The Alchemist Brewery and Co-Founder John Kimmich Apr 27, 2020
    Show notes

    Michael interviews the legendary John Kimmich, Co-Founder of The Alchemist Brewery in Stowe, VT to discuss the success of Heady Topper and give us insights on how he produces some of the most sought after beer in the WORLD.
    The Alchemist is a family run brewery specializing in fresh, unfiltered IPA. John and Jen Kimmich originally opened The Alchemist as a 60 seat brew pub in the village of Waterbury in 2003. After eight years of success and growing popularity, they decided to open a small production brewery. Today The Alchemist currently operates two breweries in Vermont and handles all local distribution.
    THE ALCHEMIST – WATERBURY
    In early 2011 we built the Alchemist Cannery, a 15 barrel brewery and canning line, for the production of our flagship IPA Heady Topper. The first cans of Heady Topper rolled off the line just two days after Tropical Storm Irene demolished The Alchemist Pub and Brewery. Today, we move all of our beer weekly in a concerted effort to provide the freshest, hoppiest packaged IPA on the market. Heady Topper is brewed only in Waterbury, Vermont and is distributed within a 25 mile radius. Our Waterbury brewery is not open to the public. However, we distribute a portion of Heady Topper to our Stowe brewery and Visitor’s Center for retail sales and tasting. If you are not visiting our Stowe Visitor’s Center and would like to purchase Heady Topper elsewhere, please visit our WHERE TO BUY page to find a retailer close to you.
    THE ALCHEMIST – STOWE
    Opened in July 2016, this state of the art facility was designed to be as low impact as possible while providing us with enough space to serve our community and the growing number of beer tourists to Vermont. Our second year round beer, Focal Banger, is brewed in Stowe as well as seasonal beers that rotate throughout the year. The Alchemist Brewery and Visitor’s Center in Stowe provides samples of beer for tasting, retail beer sales, merchandise and a fun, educational experience.


    Craft Brew News #75 – Oktoberfest 2020 CANCELLED But Breweries Starting to Bring Employees Back Apr 24, 2020
    Show notes

    Craft Brew News
    4/24/20
    Germany Cancels 2020 Oktoberfest
    German officials today cancelled the country’s famed Oktoberfest celebration due to concerns about the COVID-19 pandemic.
    Bavarian Minister President Markus Söder said during a press conference. “It hurts. It’s such a pity,” “We have agreed that the risk is simply too high.”
    The festival, originally slated for September 19 through October 4, usually draws 6 million people to Munich. Chancellor Angela Merkel announced that all large events be cancelled through August 31; however, officials said Oktoberfest, or the Wiesn in local parlance, is too large of an undertaking to adjust or postpone.
    Event manager Clemens Baumgärtner said. “The Wiesn is a total work of art that you either do completely or not at all, and this work of art cannot be moved backwards or made in a smaller form,”
    Oktoberfest, which dates back to 1810, generates more than 1 billion euros for the city of Munich and draws 2 million travelers to the city from other countries, according to Reuters.
    Molson Coors Extends HEXO CBD Beverage Partnership to US
    Molson Coors Beverage Company is deepening its relationship with Quebec-based cannabis company HEXO, today announcing the launch of a new joint venture to produce non-alcoholic CBD-infused beverages in Colorado.
    The new venture, Truss CBD USA, will be majority owned by Molson Coors and operate as an independent company with its own board of directors, management and resources. All products will be produced in Colorado and distributed exclusively for sale within the state.
    Molson Coors isn’t the only major beer company exploring the potential for cannabis beverages in Canada, which approved legal sales in December 2019. Anheuser-Busch InBev and Toronto-based cannabis brand Tilray launched a joint venture to research both THC- and CBD-infused beverages in December 2018, with each side committing $50 million to the project. Constellation Brands, the world’s largest spirits company, also has a minority ownership in Canopy Growth Corp.
    According to cannabis market research firm Brightfield Group, the U.S. CBD beverage market was worth $143.1 million in 2019. Colorado ranks 10th in the country in terms of CBD beverage consumers by state, with that group representing 2.9% of U.S. users.
    Minnesota Allows Restaurants to Sell Beer and Wine To Go
    Minnesota Gov. Tim Walz signed legislation last week that permits the sale of beer and wine to-go from restaurants during the COVID-19 pandemic, according to the Associated Press.
    Walz said. “This is a small but important step to provide relief for the local restaurants that are struggling to keep their lights on during this pandemic.
    Restaurants and bars are now allowed to sell a bottle of wine or six-pack of beer with food orders.
    Atlanta-Based Monday Night Brewing Begins Rehiring Furloughed Staff
    Atlanta’s Monday Night Brewing shared last week that it had begun rehiring some of its furloughed employees.
    The company wrote on Instagram.
    “Because of your willingness to purchase directly from our small brewery and generous contributions, we will actually be able to bring some of our furloughed staff back onto payroll
    Four furloughed employees were brought back and other employees whose hours were cut have received additional work. Monday Night will continue donating 25% of to-go sales and 100% of donations to its staff fund.
    The company wrote. “Your willingness to step up to the plate for the survival of our brewery and our team has been an incredibly life-giving and humbling experience for us,”
    Craft Beer Storm Website: www.craftbeerstorm.com
    *** A Top 20 Podcast in Food on iTunes ***
    Subscribe to Craft Beer Storm Podcast iTunes:
    https://itunes.apple.com/us/podcast/craft-beer-storm/id1438117278?mt=2
    Michael Beara is the Host of Craft Beer Storm and Founder/Brewer at Beara Brewing Co. in Portsmouth, NH
    *** Interested in starting your own brewery? Our Portsmouth, NH TURNKEY facility is for sale! Follow link for more info:
    https://www.neren.com/Listing/2800-Lafayette-Rd-12A/5cdda2dabf34cb9150a7faeb
    If your Company, Hotel or Restaurant wants to book a CraftBeer Weekend or Craft Beer Evening for your guests or employees send an email to Michael@craftbeerstorm.com
    Michael Potorti
    Founder/Brewer
    Host of "Craft Beer Storm" Podcast
    michael@craftbeerstorm.com
    Linked In: https://www.linkedin.com/in/craft-beer-storm-podcast-30776075/
    **LISTEN to our Craft Beer Storm Podcast and share with a friend**
    Craft Beer Storm Podcast iTunes:
    https://podcasts.apple.com/us/podcast/craft-beer-storm/id1438117278
    Craft Beer Storm You Tube: https://www.youtube.com/channel/UCp3PVuCGmywNWlGFh0N0ukg?view_as=subscriber
    Craft Beer Storm Podcast Stitcher:
    https://www.stitcher.com/podcast/podcast-center-la-2/craft-beer-storm
    Craft Beer Storm Linked In:
    https://www.linkedin.com/in/craft-beer-storm-podcast-30776075/
    Craft Beer Storm Facebook:
    https://www.facebook.com/craftbeerstorm/
    Craft Beer Storm Instagram:
    https://www.instagram.com/craftbeerstorm/


    Beer Styles #74 - South German-Style Weizenbock Apr 22, 2020
    Show notes

    South German-Style Weizenbock
    Description (courtesy of Beer Advocate)
    -The German-style Weizenbock is a wheat version of a German-Style Bock, or a bigger and beefier Dunkelweizen. If served with yeast, the appearance may appropriately be very cloudy. With flavors of bready malt and dark fruits like plum, raisin, and grape, this style is low on bitterness and high on carbonation. Balanced clove-like phenols and fruity, banana-like esters produce a well-rounded aroma.
    -Color – Gold to very dark
    -Clarity: If served with yeast, appearance may be very cloudy.
    -Perceived Malt Aroma & Flavor: Medium malty sweetness should be present. If dark, a mild roast malt character should emerge in the flavor and, to a lesser degree, in the aroma
    -Perceived Hop Aroma & Flavor: Not present
    -Perceived Bitterness: Low
    -Body : Medium to full
    -Additional notes: These beers are made with at least 50 percent wheat malt. They are often roused during pouring, and when yeast is present, they will have a yeasty flavor and a fuller mouthfeel.
    -ABV: 7.0%-9.5%
    -Glassware: Tulip Glass - A stemmed glass, obviously tulip-shaped, wherein the top of the glass pushes out a bit to form a lip in order to capture the head and the body is bulbous. Scotch Ales are often served in a "thistle glass," which is a modified tulip glass that resembles Scotland's national flower.
    Benefits: Captures and enhances volatiles, while it induces and supports large foamy heads.
    Example
    Schneider Weisse Tap 6 Unser Aventinus - Weisses Bräuhaus G. Schneider & Sohn GmbH
    ABV 8.2 %
    Notes: For golden moments by the fireplace: "Mein Aventinus" - the wholehearted, dark ruby coloured wheat beer, intensive and fiery, warming, well-balanced and tender. Bavaria's oldest wheat "Doppelbock" - brewed since 1907! Its sturdy body in combination with its sweet malty aroma is an invitation to profound indulgence - an ingenious blend with a strong body. Perfectly matches rustic dishes, dark roasts and sweet desserts.
    Craft Beer Storm Website: www.craftbeerstorm.com
    If your Company, Hotel or Restaurant wants to book a CraftBeer Weekend or Craft Beer Evening for your guests or employees send an email to Michael@craftbeerstorm.com
    Linked In: https://www.linkedin.com/in/craft-beer-storm-podcast-30776075/
    Subscribe to Craft Beer Storm Podcast iTunes:
    https://itunes.apple.com/us/podcast/craft-beer-storm/id1438117278?mt=2
    *** A Top 20 Podcast in Food on iTunes ***
    Michael Potorti is the Host of Craft Beer Storm and Founder/Brewer at Beara Brewing Co. in Portsmouth, NH
    *** Interested in starting your own brewery? Our Portsmouth, NH TURNKEY facility is for sale! Follow link for more info:
    https://www.neren.com/Listing/2800-Lafayette-Rd-12A/5cdda2dabf34cb9150a7faeb
    Michael Potorti
    Founder/Brewer
    Host of "Craft Beer Storm" Podcast
    michael@craftbeerstorm.com
    **LISTEN to our Craft Beer Storm Podcast and share with a friend**
    Craft Beer Storm Podcast iTunes:
    https://podcasts.apple.com/us/podcast/craft-beer-storm/id1438117278
    Craft Beer Storm You Tube: https://www.youtube.com/channel/UCp3PVuCGmywNWlGFh0N0ukg?view_as=subscriber
    Craft Beer Storm Podcast Stitcher:
    https://www.stitcher.com/podcast/podcast-center-la-2/craft-beer-storm
    Craft Beer Storm Linked In:
    https://www.linkedin.com/in/craft-beer-storm-podcast-30776075/
    Craft Beer Storm Facebook:
    https://www.facebook.com/craftbeerstorm/
    Craft Beer Storm Instagram:
    https://www.instagram.com/craftbeerstorm/


    Episode # 91 – Julia Herz, Craft Beer Program Director – Brewers Association Apr 20, 2020
    Show notes

    Michael speaks with Julia Herz, Craft Beer Program Director of the Brewers Association about her experience, the COVID-19 impact on the Craft Beer world and the way forward.
    Julia Herz, co-author of the CraftBeer.com Beer & Food Course, is the Craft Beer Program director at the Brewers Association, publisher of CraftBeer.com.
    Herz is a BJCP-certified beer judge, an award-winning homebrewer, a Certified Cicerone® and a beer educator. She has been featured by The Splendid Table, The Food Network’s Unwrapped, CNBC’s Closing Bell, Good Morning America Live and is a regular beer blogger for HuffPost Taste. She is also the co-author of Beer Pairing: The Essential Guide from the Pairing Pros (Voyageur Press, 2015).
    Check out her site at https://www.craftbeer.com/
    Craft Beer Storm Website: www.craftbeerstorm.com
    If your Company, Hotel or Restaurant wants to book a CraftBeer Weekend or Craft Beer Evening for your guests or employees send an email to Michael@craftbeerstorm.com
    Linked In: https://www.linkedin.com/in/craft-beer-storm-podcast-30776075/
    Subscribe to Craft Beer Storm Podcast iTunes:
    https://itunes.apple.com/us/podcast/craft-beer-storm/id1438117278?mt=2
    *** A Top 20 Podcast in Food on iTunes ***
    Michael Potorti is the Host of Craft Beer Storm and Founder/Brewer at Beara Brewing Co. in Portsmouth, NH
    *** Interested in starting your own brewery? Our Portsmouth, NH TURNKEY facility is for sale! Follow link for more info:
    https://www.neren.com/Listing/2800-Lafayette-Rd-12A/5cdda2dabf34cb9150a7faeb
    Michael Potorti
    Founder/Brewer
    Host of "Craft Beer Storm" Podcast
    michael@craftbeerstorm.com
    **LISTEN to our Craft Beer Storm Podcast and share with a friend**
    Craft Beer Storm Podcast iTunes:
    https://podcasts.apple.com/us/podcast/craft-beer-storm/id1438117278
    Craft Beer Storm You Tube: https://www.youtube.com/channel/UCp3PVuCGmywNWlGFh0N0ukg?view_as=subscriber
    Craft Beer Storm Podcast Stitcher:
    https://www.stitcher.com/podcast/podcast-center-la-2/craft-beer-storm
    Craft Beer Storm Linked In:
    https://www.linkedin.com/in/craft-beer-storm-podcast-30776075/
    Craft Beer Storm Facebook:
    https://www.facebook.com/craftbeerstorm/
    Craft Beer Storm Instagram:
    https://www.instagram.com/craftbeerstorm/


    Craft Brew News # 74 - COVID-19 - A "Shock to the System" for Craft Breweries Apr 17, 2020
    Show notes

    Craft Brew News
    4/17/20
    (Courtesy of www.Brewbound.com)
    BA’s Bart Watson: COVID-19 ‘A Shock to the System’ for Craft Breweries
    By most metrics, small and independent craft brewing companies posted solid volume growth in 2019. However, the disruption caused by the COVID-19 pandemic, which has forced many craft brewers into “survival mode,” is overshadowing 2019’s growth.
    In 2019, BA-defined craft brewing companies held 13.6% of the beer industry’s market share by volume, and accounted for more than a quarter of the industry’s dollar sales.
    Nevertheless, craft breweries have lost a considerable amount of sales in 2020 as on-premise and own-premise sales were cut off in mid-March 2020.
    That’s left many craft breweries struggling to survive. According to the BA’s second impact survey, 46% of respondents said they may be forced to close their doors within the next three months if the shutdown continues.
    Asked which breweries might be most at-risk of closing, Watson said the smallest breweries are the most at-risk due to relying on onsite sales and draft production.
    Responding to a question of how the current downturn compares to the recession that began in late 2007, Watson said beer and other alcoholic beverages are “recession-resistant, but not recession-proof.” Consumers are likely to continue buying beer, wine and spirits, even after they cut spending elsewhere. Since 2009, beer prices have increased, while wine and spirit prices have decreased.
    Watson also addressed the number of breweries in planning. The BA counted 8,275 in operation in the U.S. in 2019. Citing Alcohol and Tobacco Tax and Trade Bureau (TTB) numbers, he said there are now 11,800 active brewing permits in the U.S., of which he estimated there are around 2,000 breweries in the planning stages.
    Watson added the industry was already moving in a direction similar to the restaurant and bar industries, in which locations close and new ones open in their place.
    “We were already seeing 25% to 30% of breweries that close get a new brewery going in,” he said. “And that rate may rise over the next few years as people look to get in at a lower price point than they couldn’t before.”
    The way those breweries operate once they open may also change. A flaw in the taproom brewery model, which has been hailed as possibly the best way to build a brand and cash flow a brewery by selling beer directly to consumers with little to no distribution, was exposed by COVID-19. Watson said in a post-COVID-19 world, businesses will be forced to consider other revenue streams, such as beer to-go sales and direct-to-consumer sales with limited distribution, either self-distribution or through a wholesaler, where legal, “as a hedge against future shutdowns.”
    A common thread in off-premise data reporting since the pandemic began is a resurgence of the nation’s largest craft brewers’ long-declining flagship offerings, which haven’t grown in months or even years. Though it may be easy to assume that troubling times inspire consumers to turn to trusted brands, Watson pointed out that these brands have much wider distribution than their smaller craft counterparts.
    Since March 9, off-premise dollar sales in retailers such as grocery stores, where shelves are typically stocked with products from major domestic and regional craft brewers, topped $3.4 billion, according to market research firm Nielsen.
    Social Standards Examines Possible Loss of Summer Drinking Occasions, Increase in Virtual Happy Hours
    With summer drinking occasions at risk of being lost due to the coronavirus disease COVID-19 shutting down gatherings at beaches and pools, consumer insights firm Social Standards looked at the potential effects of that loss on beverage alcohol products.
    The firm analyzed 30 beverage alcohol products whose conversation volume increased more than 10% between the first and third quarter of 2019 in an effort to determine those that “may be most vulnerable if social distancing continues.”
    Products on Social Standards’ potential most vulnerable list include canned wine, Mexican beer, hard seltzer, rosé and non-alcoholic offerings.
    Those least affected by the potential loss of summer gatherings include malbecs, wheat beer and craft cider.
    Whether those projections become reality are still to be seen. For example, hard seltzers have maintained their triple-digit dollar sales growth and continued to be the beer category’s growth driver in off-premise retailers during the COVID-19 crisis. According to market research firm Nielsen, hard seltzers increased dollar sales 327% and gained 2.5 share points during the week ending March 28, outpacing pre-COVID-19 growth rates.
    As consumers connect to family, friends and co-workers on platforms such as Google and Zoom, conversations around virtual happy hours have increased 1,505% during March, according to Social Standards.
    The winners so far have been wines and whiskeys — but not beer, despite several beer companies turning to virtual happy hours in an effort to engage with consumers. Over-indexing in virtual happy hour conversations are classic cocktails, such as martinis and old fashions, as well as spritzes and margaritas.
    So who is posting to social media the most about virtual happy hours? Social Standards said they are women, ages 30- to 44-year-old, in higher income brackets relative to the average beverage-alcohol consumer. Those posters also skew more toward urban tech hubs, including San Francisco, Seattle and Austin.
    Social Standards also examined why people are hosting virtual happy hours. The top reasons are to replace canceled events and stay connected with family, friends and co-workers. Those events also over-index in relation to supporting local businesses, which indicates that virtual happy hour participants want to support local businesses.
    Craft Beer Storm Website: www.craftbeerstorm.com
    If your Company, Hotel or Restaurant wants to book a CraftBeer Weekend or Craft Beer Evening for your guests or employees send an email to Michael@craftbeerstorm.com
    Linked In: https://www.linkedin.com/in/craft-beer-storm-podcast-30776075/
    Subscribe to Craft Beer Storm Podcast iTunes:
    https://itunes.apple.com/us/podcast/craft-beer-storm/id1438117278?mt=2
    *** A Top 20 Podcast in Food on iTunes ***
    Michael Potorti is the Host of Craft Beer Storm and Founder/Brewer at Beara Brewing Co. in Portsmouth, NH
    *** Interested in starting your own brewery? Our Portsmouth, NH TURNKEY facility is for sale! Follow link for more info:
    https://www.neren.com/Listing/2800-Lafayette-Rd-12A/5cdda2dabf34cb9150a7faeb
    Michael Potorti
    Founder/Brewer
    Host of "Craft Beer Storm" Podcast
    michael@craftbeerstorm.com
    **LISTEN to our Craft Beer Storm Podcast and share with a friend**
    Craft Beer Storm Podcast iTunes:
    https://podcasts.apple.com/us/podcast/craft-beer-storm/id1438117278
    Craft Beer Storm You Tube: https://www.youtube.com/channel/UCp3PVuCGmywNWlGFh0N0ukg?view_as=subscriber
    Craft Beer Storm Podcast Stitcher:
    https://www.stitcher.com/podcast/podcast-center-la-2/craft-beer-storm
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    https://www.linkedin.com/in/craft-beer-storm-podcast-30776075/
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    Beer Styles #73 – South German-Style Dunkel Weizen Apr 15, 2020
    Show notes

    South German-Style Dunkel Weizen
    Description (courtesy of Beer Advocate)
    Similar to a Hefeweizen, these southern German wheat beers are brewed as darker versions (Dunkel means "dark") with deliciously complex malts and a low balancing bitterness. Creamy and full-bodied, most Dunkelweizen are medium amber to amber-brown and appear slightly murky from the weizen yeast. Phenolic (clove) and fruity (banana, bubble gum) character will usually be present in the nose, and some examples may even taste like banana bread.
    -Color – Copper-brown to very dark
    -Clarity: If served with yeast, appearance may be very cloudy.
    -Perceived Malt Aroma & Flavor: Distinct sweet maltiness and a chocolate-like character from roasted malt characterize this beer style. Dark barley malts are frequently used along with dark Cara or color malts.
    -Perceived Hop Aroma & Flavor: Not present
    -Perceived Bitterness: Low
    -Body : Medium to full
    -Additional notes: These beers are made with at least 50 percent wheat malt. They are often roused during pouring, and when yeast is present, they will have a yeasty flavor and a fuller mouthfeel.
    -ABV: 4.8%-5.4%
    -Glassware: Weizen Glass
    Example
    Erdinger Weissbier Dunkel - Erdinger Weissbräu -
    ABV 5.3 %
    Notes: Carefully selected dark malts with delicate roasting aromas give ERDINGER Dunkel its full-bodied flavor and strong character.
    This elegant wheat beer has a lustrous, deep dark-brown appearance in the glass. The first sip reveals a harmonious symphony of carefully selected wheat and barley malts with exquisite Hallertau aroma hops. The taste buds detect hints of caramel, nuts and fresh bread. An unmistakable top-fermenting accent is provided by ERDINGER’s traditional yeast.
    ERDINGER Dunkel first saw the light of day in 1989, when ERDINGER’s master brewers created a dark wheat beer as a birthday present for the private brewery’s owner, Werner Brombach. He liked it so much that he decided to put it on the market in 1990.
    Craft Beer Storm Website: www.craftbeerstorm.com
    If your Company, Hotel or Restaurant wants to book a CraftBeer Weekend or Craft Beer Evening for your guests or employees send an email to Michael@craftbeerstorm.com
    Linked In: https://www.linkedin.com/in/craft-beer-storm-podcast-30776075/
    Subscribe to Craft Beer Storm Podcast iTunes:
    https://itunes.apple.com/us/podcast/craft-beer-storm/id1438117278?mt=2
    *** A Top 20 Podcast in Food on iTunes ***
    Michael Potorti is the Host of Craft Beer Storm and Founder/Brewer at Beara Brewing Co. in Portsmouth, NH
    *** Interested in starting your own brewery? Our Portsmouth, NH TURNKEY facility is for sale! Follow link for more info:
    https://www.neren.com/Listing/2800-Lafayette-Rd-12A/5cdda2dabf34cb9150a7faeb
    Michael Potorti
    Founder/Brewer
    Host of "Craft Beer Storm" Podcast
    michael@craftbeerstorm.com
    **LISTEN to our Craft Beer Storm Podcast and share with a friend**
    Craft Beer Storm Podcast iTunes:
    https://podcasts.apple.com/us/podcast/craft-beer-storm/id1438117278
    Craft Beer Storm You Tube: https://www.youtube.com/channel/UCp3PVuCGmywNWlGFh0N0ukg?view_as=subscriber
    Craft Beer Storm Podcast Stitcher:
    https://www.stitcher.com/podcast/podcast-center-la-2/craft-beer-storm
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    Episode # 90 – Love the Water – Bent Water Brewing Co. Apr 13, 2020
    Show notes

    Michael talks with Head Brewer, Adam Denny Golab about how the Brewery is surviving through the Coronavirus Pandemic and distribution throughout the region.
    BENT WATER BREWING CO. IS LOCATED AT 180 COMMERCIAL STREET, LYNN MASSACHUSETTS, RIGHT OFF OF RT 1A (THE LYNNWAY) AND SMACK-DAB IN THE HEART OF THE NEWLY DEVELOPING LYNN WATERFRONT DISTRICT. OR, IF YOU'RE A LYNNER, WE ARE LOCATED AT THE SITE OF THE OLD LYNN LUMBER YARD.
    WE ARE A SELF-CANNING, SELF-DISTRIBUTING BREWERY WITH AN ONSITE TAPROOM FEATURING 14 FREQUENTLY ROTATING TAPS. WE BREW OUR BEER ON A 30-BARREL SYSTEM AND ALSO A 3.5-BARREL PILOT SYSTEM. IN ADDITION TO USING STANDARD STEEL FERMENTERS, WE ARE THE FIRST BREWERY EAST OF THE MISSISSIPPI RIVER TO USE CONCRETE VINTNER TANKS TYPICALLY USED FOR WINE FERMENTATION IN SONOMA.
    BENT WATER IS PROUD TO CALL LYNN ITS HOME. LYNN'S RICH INDUSTRIAL HISTORY AND SUPERIOR WATER SOURCE WERE KEY IN OUR DECISION TO PLANT OUR PASSION HERE. EVERY BEER BEGINS WITH WATER, AND WITH CAREFUL, CREATIVE MANIPULATION, WE BEND WATER INTO UNIQUE, FLAVORFUL BREWS.
    LOVE THE WATER
    BENT WATER BEGAN AMONG 4 NORTH SHORE FRIENDS AS AN INTERSECTION OF SCIENCE, ART AND LOVE. TODAY, WE SHARE THE LOVE WITH MANY MORE;OUR 20+ EMPLOYEES, OUR HOME TEAM SUPPORTERS ON THE NORTH SHORE, AND THE DISCERNING BEER DRINKERS OF GREATER BOSTON AND BEYOND. THANK YOU FOR CONTINUALLY TRYING AND CHOOSING BENT WATER, AND FOR JOINING US ON THIS DELICIOUS JOURNEY.
    Craft Beer Storm Website: www.craftbeerstorm.com
    If your Company, Hotel or Restaurant wants to book a CraftBeer Weekend or Craft Beer Evening for your guests or employees send an email to Michael@craftbeerstorm.com
    Linked In: https://www.linkedin.com/in/craft-beer-storm-podcast-30776075/
    Subscribe to Craft Beer Storm Podcast iTunes:
    https://itunes.apple.com/us/podcast/craft-beer-storm/id1438117278?mt=2
    *** A Top 20 Podcast in Food on iTunes ***
    Michael Potorti is the Host of Craft Beer Storm and Founder/Brewer at Beara Brewing Co. in Portsmouth, NH
    *** Interested in starting your own brewery? Our Portsmouth, NH TURNKEY facility is for sale! Follow link for more info:
    https://www.neren.com/Listing/2800-Lafayette-Rd-12A/5cdda2dabf34cb9150a7faeb
    Michael Potorti
    Founder/Brewer
    Host of "Craft Beer Storm" Podcast
    michael@craftbeerstorm.com
    **LISTEN to our Craft Beer Storm Podcast and share with a friend**
    Craft Beer Storm Podcast iTunes:
    https://podcasts.apple.com/us/podcast/craft-beer-storm/id1438117278
    Craft Beer Storm You Tube: https://www.youtube.com/channel/UCp3PVuCGmywNWlGFh0N0ukg?view_as=subscriber
    Craft Beer Storm Podcast Stitcher:
    https://www.stitcher.com/podcast/podcast-center-la-2/craft-beer-storm
    Craft Beer Storm Linked In:
    https://www.linkedin.com/in/craft-beer-storm-podcast-30776075/
    Craft Beer Storm Facebook:
    https://www.facebook.com/craftbeerstorm/
    Craft Beer Storm Instagram:
    https://www.instagram.com/craftbeerstorm/


    Craft Brew News # 73 - Distilleries Producing Sanitizer and a Virtual Craft Brewers Conference Apr 10, 2020
    Show notes

    Craft Brew News
    04/10/20
    (Courtesy of www.Brewbound.com)
    Breweries, Distilleries Partner to Create Hand Sanitizer During COVID-19 Outbreak
    Cody Morris is reincarnating out of code draft beer as hand sanitizer.
    A professional brewer and the son of distillery owners, he knew that all the beer sitting idle in kegs could be distilled into hand sanitizer, which is needed for essential workers nationwide during the COVID-19 pandemic.
    His parents own Hardware Distilling in Hoodsport, Washington, and they wanted to make sanitizer, which needs to be at least 60% ethanol, according to the Centers for Disease Control and Prevention.
    To start the process, Morris runs beer he’s collected through Hardware Distilling’s column still twice.
    Morris is donating sanitizer to first responders, filling up consumers’ own containers at the distillery and selling small bottles to the local grocery store at a low cost.
    Without using beer as a base, it would take two weeks longer to start making sanitizer from scratch.
    Last month, the Brewers Association (BA) canceled the in-person version of its Craft Brewers Conference, which led to the stranding of entries to its biennial World Beer Cup at its warehouse in Colorado.
    With the help of Denver-area distilleries Denver Distillery and Ballmer Peak Distillery, the BA converted the beer, which poured into Colorado from 2,700 craft breweries nationwide, into hand sanitizer.
    In Milton, Delaware, Dogfish Head Craft Brewery, which also distills spirits, used its gin as a base for sanitizer, co-founder Sam Calagione said in a video op-ed today for the New York Times.
    The sanitizer created will be donated to hospitals, first responders and police departments.
    Brewers Association Announces Virtual Craft Brewers Conference, Releases Schedule
    The Brewers Association’s Craft Brewers Conference will go on in 2020 — at a social distance.
    The trade group that represents small and independent craft brewers today announced plans to hold the event virtually over the next five weeks, from April 13 through May 15, with many days featuring two live streamed seminars.
    The BA said more than 70 industry experts will give 40 free presentations over the next five weeks.
    The BA canceled CBC, which was supposed to take place from April 19-22 in San Antonio, Texas, on March 12, citing concerns over the novel coronavirus disease COVID-19. CBC, as well as Brew Expo and the World Beer Cup competition were expected to draw more than 13,000 attendees to San Antonio.
    One of the most anticipated presentations of the year, the annual “State of the Craft Brewing Industry” address from BA chief economist Bart Watson will take place at 4 p.m. ET on Wednesday, April 15.
    Nevada Declares Breweries Non-Essential, Despite Trade Associations Securing National Essential Business Designation
    In many states, bars and restaurants were among the first businesses forced to alter their operations to keep people from gathering in large groups. Since then, shutdowns have expanded to other non-essential businesses, such as hair and nail salons, clothing stores and gyms.
    The beer industry has been deemed essential under guidelines from the Department of Homeland Security’s Cybersecurity and Infrastructure Security Agency (CISA), something the heads of beer trade associations worked to secure.
    Nevada Gov. Steve Sisolak set guidelines on March 12 outlining which businesses were essential and which were not, but breweries, wineries, pubs and bars fell on the non-essential side of the line.
    Nevada breweries, however, are permitted to keep brewing and selling beer for distribution. The state’s liquor stores are non-essential and closed, but grocery stores sell beer. Craft breweries can offer safe locations for beer purchasing to cull crowds at grocery stores.
    The essential business designation has enabled breweries nationwide to remain open and sell beer to-go from taprooms and into the three-tier system. However, the loss of on-premise service, at least for the country’s nearly 6,000 brewpub and taproom brewers, has been “in a word, devastating,” Brewers Association (BA) president and CEO Bob Pease added.
    “If this goes two months, four months, six months, then there’s going to be a significant toll,” he said.
    Constellation Brands Does Not Expect Disruption of Corona and Modelo Brands; Posts $8.34 Billion in Sales for FY 2020
    Constellation Brands will continue production of import brands Corona, Modelo and Pacifico at its facilities in Mexico, despite the suspension of nonessential businesses in that country.
    The Mexican government issued a decree Tuesday suspending all nonessential operations, including beer manufacturing, through the end of April. During the company’s fourth quarter and full-year 2020 earnings call, Constellation Brands CEO Bill Newlands told investors and analysts that the company’s production facilities are open and operating in Mexico, the U.S., Italy and New Zealand.
    Constellation is taking employees’ temperature as they arrive at its facilities and has staggered shifts to encourage social distancing.
    Meanwhile, Anheuser-Busch InBev-owned Grupo Modelo, which produces and sells Corona, Modelo and Pacifico outside the U.S., announced Friday it will halt production, according to CNN. Heineken N.V. also announced that it will suspend production and distribution of its products from its seven manufacturing facilities in Mexico, effective Sunday, according to Reuters.
    Constellation Brands’ net sales, encompassing its beer, spirits and wine business, increased 3%, to $8.344 billion for the full 2020 fiscal year.
    As of press time, Constellation Brands (STZ) stock was up around 1%, to around $132, which is down considerably from its 52-week high of $214.48.
    Craft Beer Storm Website: www.craftbeerstorm.com
    If your Company, Hotel or Restaurant wants to book a CraftBeer Weekend or Craft Beer Evening for your guests or employees send an email to Michael@craftbeerstorm.com
    Linked In: https://www.linkedin.com/in/craft-beer-storm-podcast-30776075/
    Subscribe to Craft Beer Storm Podcast iTunes:
    https://itunes.apple.com/us/podcast/craft-beer-storm/id1438117278?mt=2
    *** A Top 20 Podcast in Food on iTunes ***
    Michael Potorti is the Host of Craft Beer Storm and Founder/Brewer at Beara Brewing Co. in Portsmouth, NH
    *** Interested in starting your own brewery? Our Portsmouth, NH TURNKEY facility is for sale! Follow link for more info:
    https://www.neren.com/Listing/2800-Lafayette-Rd-12A/5cdda2dabf34cb9150a7faeb
    Michael Potorti
    Founder/Brewer
    Host of "Craft Beer Storm" Podcast
    michael@craftbeerstorm.com
    **LISTEN to our Craft Beer Storm Podcast and share with a friend**
    Craft Beer Storm Podcast iTunes:
    https://podcasts.apple.com/us/podcast/craft-beer-storm/id1438117278
    Craft Beer Storm You Tube: https://www.youtube.com/channel/UCp3PVuCGmywNWlGFh0N0ukg?view_as=subscriber
    Craft Beer Storm Podcast Stitcher:
    https://www.stitcher.com/podcast/podcast-center-la-2/craft-beer-storm
    Craft Beer Storm Linked In:
    https://www.linkedin.com/in/craft-beer-storm-podcast-30776075/
    Craft Beer Storm Facebook:
    https://www.facebook.com/craftbeerstorm/
    Craft Beer Storm Instagram:
    https://www.instagram.com/craftbeerstorm/


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