CMO Confidential - Mike Linton // I Hear Everything Podcast Network

Jean English | Big Tech & B2B Marketing-What You Need to Know | Juniper Networks | CMO Confidential Oct 29, 2024

A CMO Confidential Interview with Jean English, CMO of Juniper Networks, formerly the CMO of Armis, Palo Alto Networks and NetApp. Jean describes the ongoing digital transformation journey, how the "Infrastructure Layer" works and why it's so important to marketers, and why Marketing and IT should be BFF's. Key topics include: the forces driving tech consolidation; a 3-part process to integrate AI into your team; and key questions to ask during a marketing interview with a tech company. Tune in to hear an infrastructure case story about The Gap and why her mantra is "Be Bold. Be Kind."

Discover the transformative power of AI in marketing with "AI in Marketing: Don't Get Left Behind." Join Mike Linton, a seasoned CMO, as he hosts Jean English, CMO of Juniper Networks. Key topics include the intersection of AI and digital transformation, challenges in B2B technology, and the critical role of infrastructure in seamless operations. Tune in to hear Jean's unique insights on leveraging AI for real-time customer engagement, personalizing experiences, and enhancing cybersecurity. With over 25 years in tech, Jean shares invaluable advice for marketers aiming to thrive in a tech-driven world. Learn about the importance of aligning marketing with IT for optimal data use and the strategic benefits of acquisitions. This episode is packed with actionable insights and strategies to ensure you stay ahead in the evolving marketing landscape. Don't miss out—subscribe to the CMO Confidential Newsletter for exclusive content and stay connected for more episodes on Spotify, Apple, and YouTube.

#b2bmarketing #digitalmarketing #digitaltransformation #digitaltransformationtutorial #businesstransformation

CHAPTERS:

00:00 - Intro

01:25 - B2B Tech Marketing Overview

03:38 - Digital Transformation Journey Assessment

05:38 - Understanding the Infrastructure Layer for Marketers

10:22 - Impact of AI on Infrastructure Layer

13:45 - Leveraging AI for Marketing Strategies

17:17 - Importance of Cyber Security in Marketing

19:50 - Career Considerations for Tech Marketers

24:00 - Industry Consolidation and Acquisitions Insights

26:30 - Experience of Being Acquired

28:20 - Common Blind Spots for B2B Marketers

28:40 - Essential Needs for CMOs

30:25 - Final Thoughts: Funny Story or Listener Advice

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Joyce Kim | Report From the Front Lines of Cybersecurity & What It Means for Marketers | Zscaler Oct 22, 2024

A CMO Confidential Interview with Joyce Kim, CMO of cloud cybersecurity company Zscaler. In this highly informative and conversational interview, Joyce describes the ongoing race between companies and the innovative onslaught of bad actors, the concept of "Zero Trust," and how marketers can be good partners with their Chief Information Security Officers (CISOs). Key topics include: what to do if you have a breach; why marketers are often on the front lines of cyber; and questions she asks during the interview process to better understand the candidate's perspective on where marketing fits in a tech company. Also, tune in to hear why she always asks what everyone is wearing before an event.

Avoid This Security Mistake: Insights from Top CMOs is a must-watch for marketers seeking to understand the evolving landscape of cybersecurity. Hosted by five-time CMO Mike Linton, this episode of CMO Confidential features Joyce Kim, CMO of Zscaler, a leader in cloud security. Tune in to hear Joyce's insights as she navigates the complexities of cybersecurity, from endpoint protection to zero trust architecture. Key topics include the growing threat of breaches, the role of AI in cyber defense, and the importance of maintaining consumer trust.

Joyce Kim, with her extensive background at Google, Microsoft, and Zscaler, brings a wealth of knowledge on mitigating risks in a digital world. Learn how marketers can collaborate with IT to protect their organizations and explore best practices for managing breach responses. This episode offers invaluable perspectives on how to safeguard your company's assets while driving innovation.

Subscribe to the CMO Confidential Newsletter for Exclusive Content and keep up with industry-leading insights. Stay connected with us on Spotify, Apple Podcasts, and more.

#zerotrust #cloudsecurity #zerotrustsecurityposture #marketinginsights #customerjourney

CHAPTERS:

00:00 - Intro

00:40 - Cybersecurity Strategies

06:19 - Impact of Data Breaches

08:14 - Good vs. Bad Actors in Cybersecurity

11:58 - AI and Cybersecurity for Marketers

12:25 - Marketing Best Practices

17:20 - Consequences of Rogue Behavior

19:30 - Response to Data Breaches

22:35 - Marketing Security Solutions

25:22 - Technology and Marketing Integration

28:33 - Final Thoughts

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The Digital Ad Industry is Built on the Wrong Principles & Other Things That Make You Go Hmmm Oct 15, 2024

A CMO Confidential Interview with Tom Goodwin, author, speaker, and former head of innovation at Publicis, Zenith and Havas. Tom makes the case that much of today's marketing spending is wasted on a "playbook of precision" where everything can be attributed and all customers can be micro-targeted. Key topics include: why branding in the AI Age is more important than ever; why claiming performance marketing success may not represent actual success; and his belief that advertising and brand building are slow and weak, but necessary for the long-term success of most businesses. Tune in to hear a Restoration Hardware case study and learn about Fredkin's Paradox and the Dopamine Culture.

Discover the digital ad secrets that could be wasting 80% of your budget in this insightful episode of CMO Confidential, hosted by seasoned marketing executive Mike Linton. Tune in to hear from Tom Goodwin, a leader in innovation and change, known for his thought-provoking book "Digital Darwinism." Key topics include the pitfalls of digital advertising, the over-reliance on attribution, and the misunderstood role of AI in marketing. Tom shares his unique perspective on the industry's outdated principles and the need for a return to brand-building fundamentals. As the former Head of Innovation at Zenith and SVP of Strategy and Innovation at Havas, Tom's insights offer valuable lessons for CMOs and marketers navigating today's complex landscape. Don't miss the chance to learn how to optimize your marketing strategies effectively. Subscribe to the CMO Confidential Newsletter for exclusive content and stay updated with the latest marketing insights.

#marketingagainstthegrain #affiliatemarketing #socialmediamarketing #mediabuying #marketinganalytics

CHAPTERS:

00:00 - Intro

01:34 - AI in Marketing

08:38 - Issues in Digital Advertising

10:53 - Flaws in Marketing Principles

14:30 - Restoration Hardware Case Study

16:43 - Role of CMOs in Marketing

19:30 - Understanding Slow and Weak Marketing

22:40 - Importance of Good Writing Skills

25:00 - The WASL Effect and Dopamine Culture

31:00 - Tom’s Top Marketing Prediction

32:40 - Final Thoughts and Questions

34:35 - Outro

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Scott Griffiths | Primer on the Marketing CFO - Why it Might Be Right for You | CMO Confidential Oct 08, 2024

A CMO Confidential Interview with Scott Griffiths, CFO of the Affiliati Network, formerly the Marketing CFO at Farmers and VP at Countrywide. Scott discusses how marketing and finance can get into a self fulfilling doom loop by avoiding hard discussions, what it takes to be a good Marketing CFO, and his belief that it is important to recognize the true leaders versus solid performers. Key topics include: how to manage your built in bias for certain marketing components, why Marketing CFO's need to be comfortable with ambiguity and "building a circumstantial case," and why teams shouldn't move levers independently. Listen in to hear a funny story about an Englishman at the Farmers Insurance Open.

Step into the world of marketing and finance as we uncover "The Truth About Marketing & Finance: Inside the Drama" on CMO Confidential. Hosted by seasoned CMO Mike Linton, this episode delves into the dynamic intersection of marketing and finance. Join special guest Scott Griffiths, the trailblazing Marketing CFO at Farmers Insurance, as he shares insider insights on navigating the complexities of marketing strategy and financial accountability. Key topics include aligning marketing efforts with strategic goals, the art of saying 'no' with impact, and identifying what makes a team truly excel. Tune in to hear how Scott's journey from KPMG auditor to CFO has shaped his unique perspective on balancing creativity with data-driven decisions. Discover actionable advice for marketers and finance professionals alike, and learn how conflict, when managed well, can lead to superior outcomes. Subscribe to the CMO Confidential Newsletter for exclusive content and stay updated with the latest marketing insights.

CHAPTERS:

00:00 - Intro

00:40 - What is a Marketing CFO

04:24 - Aligning on Key Metrics

09:28 - Improving Job Performance

13:17 - Characteristics of a Bad Finance Person

16:40 - Traits of a Poor Marketing Person

20:32 - Resolving Conflict for Better Solutions

28:54 - Tips for Finance Professionals

31:07 - Final Question Insights

33:50 - Outro

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Seth Matlins |Why is Marketing in a Perpetual State of Chaos? | CMO Confidential | Forbes CMO Network Oct 01, 2024

A CMO Confidential Interview with Seth Matlins, Managing Director of the Forbes CMO Network, formerly Head of Cultural Strategy and Insights at Endeavor, Global CMO of Live Nation, President of Rock the Vote and Founder of CAA Marketing. Seth discusses why he thinks the media is overhyping the drama around the CMO position, the CEO misperception that they understand marketing because they have been marketed to, and the difference between "dull truths and exciting lies."

Key topics include: how easy it is to be ignored when there is "no emotional response" to your marketing; how the Forbes Most Influential CMO list is compiled; and why basic marketing truths still matter. Tune in to hear his thoughts on retail advertising networks, Nike, and the cookie switcheroo.

Unlock the secrets of the Chaos Era in marketing with the dynamic insights shared in "CMO Secrets: The Chaos Era Revealed." Join host Mike Linton, former CMO of Best Buy, eBay, and more, as he dives into a riveting conversation with Seth Matlin, Managing Director of the Forbes CMO Network. Key topics include the evolving state of marketing, the challenges facing Chief Marketing Officers today, and how to navigate the tumultuous landscape of advertising and brand strategy. Tune in to hear Seth's expert take on the influence of CEOs on marketing roles, the implications of digital transformation, and the critical balance between emotional and logical marketing strategies. This episode promises to equip you with actionable insights from industry leaders. Subscribe to the CMO Confidential Newsletter for exclusive content and stay ahead in the ever-changing world of marketing.

CHAPTERS:

00:00 - Intro

00:40 - Chaos in Marketing: Understanding Constant Change

06:19 - Overcoming Dullness: Solutions for Marketing Chaos

14:47 - Forbes CMO List: Influential Leaders in Marketing

20:02 - Current Marketing Chaos: Trends and Challenges

24:03 - Nike: Marketing Strategies and Success

27:30 - Final Advice for Marketers: Key Takeaways

28:19 - Funniest Marketing Story: Insights and Humor

31:27 - Outro

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Matt Carey |Home Depot | The Marketing Interface With Tech, IT, AI and CX - An Acronym Feast! | CMO Confidential Sep 24, 2024

A CMO Confidential Interview with Matt Carey, EVP Customer Experience and CIO at Home Depot, formerly the SVP and CTO at both eBay and Wal-Mart. Matt discusses how the majority of customer experience is provided by tech, why you shouldn't buy "tech for tech's sake," and why marketers should always "know precisely what problem they want to solve" when interfacing with IT. Key topics include: why you should always have use cases for the MarTech stack; why microscopic measures are important; and practical step-by-step advice on AI - pro tip - don't start with "I want to apply AI!" Tune in to hear practical examples from Home Depot and Delta.

Discover "The Untold Impact of AI on Customer Experience" as CMO Confidential dives into the intersection of marketing and technology. Hosted by Mike Linton, a five-time CMO with expertise from Best Buy, eBay, and more, this episode features guest Matt Carey, EVP of Customer Experience at Home Depot and former CTO at eBay and Walmart. Key topics include the integration of AI in enhancing customer interactions, the challenges of aligning company efficiency with customer satisfaction, and practical steps for marketers to effectively collaborate with IT teams. Tune in to hear Matt's insights on leveraging AI without overwhelming your customer base and the importance of specificity in problem-solving. Whether you're a marketing executive or an aspiring leader, this episode offers valuable lessons on navigating the evolving landscape of customer experience. Embrace the future of marketing with clarity and precision. Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay ahead in the marketing world.

CHAPTERS:

00:00 - Introduction to Customer Experience

00:40 - Matt Carey, EVP at Home Depot

03:44 - Managing Data and Technology

09:56 - Measuring Customer Experience

14:05 - Artificial Intelligence in CX

19:18 - Marketing Technology Stack

22:45 - Collaborating with IT Teams

27:17 - Final Thoughts and Questions

27:54 - Expert Advice for Success

28:39 - Conclusion and Outro

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Michael Treff | CMO Confidential | Using AI for Anticipation vs. Reaction - An Agency Perspective Sep 17, 2024

A CMO Confidential Interview with Michael Treff, the CEO of Code + Theory, a growing 2000 person agency which combines engineers and creatives. Michael discusses how AI combines new factors and current data to anticipate consumer behavior, why AI represents "change management for humans," and how his agency is writing AI into job descriptions. Key topics include: why money saved with AI efficiency should be invested in customer innovation; how thinking B2B is different puts creativity in a box; and the difference between "structuring and using" data versus "collecting" data. Tune in to hear travel and publishing examples and a punk rock story about a band called Baby Teeth.

Unlock the secrets to mastering AI in marketing with "Avoid AI Prediction Pitfalls: Anticipate Like a Pro." Tune in to hear the insights of Mike Linton, 5-time CMO and host of CMO Confidential, as he dives deep into the nuances of AI anticipation versus reaction. Joining him is Michael Treff, CEO of Code and Theory, an agency renowned for its innovative blend of creativity and technology. Key topics include the evolving role of AI in predicting consumer behavior, the difference between prediction and anticipation, and how businesses can leverage AI to create unique customer experiences. Michael shares valuable insights from his extensive experience with tech, financial services, and e-commerce clients. Discover how to transform AI from a tool for efficiency to a creative enabler in your marketing strategies. Don't miss out on this opportunity to elevate your understanding of AI's potential in business. Subscribe to the CMO Confidential Newsletter for exclusive content and stay informed on the latest marketing trends.

CHAPTERS:

00:00 - Intro

01:42 - Anticipation vs Reaction

07:55 - Anticipation in Travel

14:00 - Historical Example of Anticipation

16:25 - Marketers' Perspective on Anticipation

16:40 - Actionable Strategies for Marketers

19:55 - Getting Started with AI

24:33 - AI Applications in B2B Marketing

28:33 - Punk Rock Influence

30:11 - Final Question

31:32 - Outro

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Kim Whitler | A Marketing Potpourri - CMO Stages, Activism Research and Name Image & Likeness(NIL) Sep 10, 2024

A CMO Confidential Interview with Kim Whitler, business professor at the University of Virginia and former GM and CMO. Kim joins us to discuss how start-ups require different CMO's at the various stages starting with seed money and ending with an IPO, how good intentions can jeopardize business success on the corporate activism front, and how to think about NIL from the perspective of marketers and athletes. Key topics include: why blue chip CMO's often fail when they move to the start-up world; why you should reframe activism from "right versus wrong" to a "risk lens;" and the difference between eyeballs and brand fit when evaluating NIL. Listen in to hear the difference between a "steel man" vs. a "straw man" argument and why you should think about the former for your business.

Unlock CMO Success: The Stages You MUST Master with insights from CMO Confidential, a podcast hosted by Mike Linton, former CMO of companies like Best Buy and eBay. Tune in to hear Dr. Kim Whitler, Assistant Professor of Marketing at the University of Virginia Darden School of Business, share her unique perspective on the stages of CMO success. Key topics include the evolving role of a CMO from startup phases to IPO, the impact of corporate activism, and the strategic use of name, image, and likeness in marketing. Discover how CMOs can navigate the complex landscape of marketing leadership and learn from real-world examples of successful strategies. This episode offers valuable insights for marketers aiming to enhance their leadership skills and stay ahead in the competitive business environment. Subscribe to the CMO Confidential Newsletter for exclusive content and stay informed with the latest marketing insights. Don't miss out on this opportunity to elevate your marketing knowledge!

CHAPTERS:

00:00 - Intro

00:40 - Kim Whitler, PhD

01:52 - CMO Success: Marketing Strategies

09:31 - Corporate Activism: Business Risks

16:21 - Name, Image, and Likeness (NIL)

18:15 - Athlete Branding Strategies

22:19 - Monetizing Your Brand: Follower Count

26:51 - Measuring NIL ROI Effectively

29:45 - Marketing Best & Worst Practices

33:02 - Practical Advice for Marketers

33:21 - Steelmanning: Navigating Activism

35:30 - Outro

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Daniel McCarthy | CMO Confidential | The Rise & Fall of Peloton as Seen Through the Eyes of CLTV Aug 27, 2024

A CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland. Dan uses a customer lifetime value (CLTV) analysis to show how Peloton's pursuit of growth after a very successful launch negatively impacted its financials and cratered its stock price, leaving its future uncertain. Key decision points include: misreading Covid trends as a permanent demand shift; price decreases which backfired; the importance of cohort analysis and churn rates; and the unintended consequences of chasing growth through rowers and treadmills. Tune in to learn why "Valuation is a painkiller" and "Everything can be good, but it comes at a price."

Dive into the dramatic journey of Peloton in our latest episode of CMO Confidential, "Peloton's Rise & Fall: What Marketers Must Learn." Hosted by Mike Linton, former CMO of Best Buy and eBay, this episode features Dr. Dan McCarthy, a tenured professor at the University of Maryland and a pioneer in customer lifetime value (CLTV) analytics. Key topics include Peloton's strategic missteps, the impact of aggressive growth strategies, and the essential lessons marketers can draw from this cautionary tale. Tune in to hear Dr. McCarthy's expert analysis on how Peloton's quest for rapid expansion led to a significant downturn, and what this means for marketers navigating similar challenges. Learn how to balance growth with profitability and the importance of understanding your total addressable market. This insightful discussion also explores the role of customer acquisition costs and retention strategies in sustaining business success. Subscribe to CMO Confidential for more invaluable marketing insights and stay ahead in the ever-evolving marketing landscape!

CHAPTERS:

00:00 - Intro

00:40 - Dan McCarthy

02:00 - Customer Lifetime Value

05:20 - Peloton Story

10:40 - Data Sources

12:14 - Peloton's Evolving Strategy

17:34 - Profitability Analysis: Peloton's Price Cut Impact

19:30 - Overhead Expenses and CLV Impact

21:35 - Peloton's Growth Strategy Insights

25:27 - Communicating Growth Challenges to Management

29:55 - Valuation as a Business Strategy

32:50 - Peloton's Strategic Decisions

33:29 - Practical Audience Advice

33:30 - Closing

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Karna Crawford | CMO Confidential | The Customer Loyalty Crisis & What to Do About It Aug 20, 2024

A CMO Confidential Interview with Karna Crawford, CMO of Marqeta, formerly SVP at JPMorgan Chase, and Head of US Marketing at Ford. Karna discusses how a number of factors have created more "promiscuous customers," the challenge of constantly delivering against rising value expectations, and why the marketplace has left many companies behind in the loyalty race. Key topics include: how companies become overly focused on acquisition and ignore churn; how the core principles of loyalty apply to both B2B and B2C; and why GAP and United are examples of how not to solve the issue. Tune in to hear a business comparison to the 5 Love Languages.

Dive into "The Loyalty Crisis: What CMOs Must Do NOW!" with Mike Linton on CMO Confidential. Tune in to hear marketing expert Karna Crawford, CMO of Marketa, discuss the pressing issue of declining customer loyalty. Key topics include defining customer loyalty, the rise of brand promiscuity, and how companies can leverage AI to personalize customer experiences. Karna draws on her extensive experience from roles at JPMorgan, Moxie, and Ford to provide actionable insights for marketers. Discover how to balance customer acquisition with retention and the importance of building brand love. Don't miss this engaging discussion to enhance your marketing strategy and leadership skills. Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay ahead in the dynamic world of marketing.

#RetainingCustomerLoyalty #MarketingLeadership #LoyaltyPrograms #LoyaltyProgramsForBrands #AiInMarketing

CHAPTERS:

00:00 - Intro

01:34 - Understanding Loyalty in Business

06:00 - Common Missteps by Companies

11:32 - Strategies for Marketers to Reach C-Suite

16:14 - Effective Use of AI in Marketing

21:02 - Differences Between B2B and B2C Marketing

24:26 - Marketing Horror Story

29:47 - Final Thoughts and Questions

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Kate Bullis | CMO Confidential | A Top Search Executive's View of Tech, Marketing & the Marketplace Aug 13, 2024

A CMO Confidential Interview with Kate Bullis, Global Marketing Practice Leader and Managing Director at ZRG Partners. Kate discusses the "growth renaissance" occuring in tech, B2B, and Private Equity where marketing is emerging as a growth driver, why companies in transition often look for new talent, and "what a difference maker" great marketers are to companies. Key topics include: why diversity of skills on boards is important; why many companies are moving away from pattern matching and playbook hiring; and key questions to ask in the interview process including picking up on "the little things." Listen in to hear why you should never take a position where Marketing is "The Yes Center."

Discover the truth behind today's CMO job market in this insightful episode of CMO Confidential! Join Mike Linton, a seasoned five-time CMO, as he dives deep into the current state of the chief marketing officer landscape with Kate Bullis, Global Marketing and Revenue Practice Leader and Managing Director at ZRG Partners. Kate brings invaluable experience, handling 20 to 25 executive marketing assignments annually, and she’s here to share her expert insights.

Key topics include the fluctuating demand for CMO roles, the impact of economic corrections on marketing opportunities, and the evolving expectations of marketing leadership in B2B and enterprise technology sectors. Tune in to hear Kate's perspective on how companies in transition and transformation are always in need of new marketing leadership, and the critical differences in hiring trends between public, private, and venture capital-backed companies.

Understand the essential qualities and strategic mindset required for aspiring CMOs to navigate and succeed in today’s competitive job market. Kate also shares practical advice on avoiding the "yes center" trap and emphasizes the importance of qualitative skills in leadership roles.

Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay tuned for more episodes on Spotify, Apple, YouTube, and the I Hear Everything Network. Enhance your marketing acumen and stay safe out there!

#MarketingMarketplace #B2BMarketingStrategies #ExecutiveMarketingRoles #MarketingRolesExplained #MarketingLeadership

CHAPTERS:

00:00 - Intro

01:24 - Job Market Trends

03:46 - B2B Market Revival

07:17 - Understanding Company Types

12:28 - Search Duration Insights

14:55 - Importance of Marketing

16:40 - Marketers on Corporate Boards

18:53 - Consumerization in Marketing

20:02 - Identifying Marketing Believers

28:24 - Tips for Aspiring CMOs

31:38 - Funniest Marketing Stories

33:40 - Outro

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How to Collaborate With Non-Believers Panel |Association of National Advertisers | CMO Confidential Aug 06, 2024

In a new twist for CMO Confidential, host Mike Linton moderates a panel for The Association of National Advertisers on Industry Thought Leadership.

Unlock the secrets to collaborating with non-believers in marketing with insights from top CMOs and executives! 🎥 In this engaging panel discussion, moderated by Mike Linton, host of the CMO Confidential Podcast, we bring together industry leaders Jeff Lowe, Chief Commercial Officer at Smart Technologies, Roula Nassar, Chief Financial Officer at Smart Technologies, and Rob Whitney, VP of Marketing Innovation at Univar Solutions.

Key topics include understanding the perspectives of finance and sales, overcoming the perception of marketing as "fluff," and practical strategies for fostering cross-departmental collaboration. Tune in to hear how Roula transitioned from viewing marketing as an expense to recognizing its vital role in driving revenue. Discover Jeff's approach to aligning marketing and finance through shared goals and metrics, including the importance of sales accepted leads (SALs) and share of voice. Rob shares his journey of turning skeptics into believers by demonstrating tangible value and building strong business relationships.

This video is packed with actionable advice and real-world examples to help you navigate the challenges of collaborating with non-believers in your organization. Learn from the experts and elevate your marketing strategy to new heights!

Subscribe to the CMO Confidential Newsletter for exclusive content and stay ahead in the ever-evolving field of marketing. 🌟 Don't forget to like, comment, and share your thoughts below!

#MarketingStrategies #CustomerJourneyMetrics #UnderstandingMarketingValue #ExecutiveTeamAlignment #StrategicMarketingPartnerships

CHAPTERS:

00:00 - Welcome to the panel

01:24 - Insights from CMOs

02:21 - Roula’s Journey: Nonbeliever to Believer

07:56 - Tips for Gaining CFO Support

12:21 - Getting Started with Marketing Strategy

16:09 - Key Performance Measures That Matter

22:20 - Overcoming Marketing Obstacles

26:14 - Engaging Non-Believers in Marketing

27:23 - Unique Practical Marketing Advice

29:50 - Audience Q&A Session

31:00 - Sales Perspective on Marketing

32:58 - Finance's Impact on Creativity

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What Your Team Wants to Tell You But Won't | Leesa Eichberger Amanda Reierson | CMO Confidential Jul 30, 2024

A CMO Confidential Interview with Leesa Eichberger, Former CMO of Jenny Craig & Ring Central and Amanda Reierson, former CMO of Avant and Head of Marketing at Thumbtack. We all worked together at Farmers Insurance. Amanda and Leesa discuss tips for evaluating "communication health," what to do in a company that doesn't like bad news, and how to manage a situation where you think your boss is making an error. Key topics include: why you should always have next steps and a solution; understanding and respecting the culture; and why you shouldn't "make stuff up." Tune in to hear some amusing worst practices and why you might want to keep a "head scratcher list."

Welcome to CMO Confidential, where you get an insider's perspective on the challenges and triumphs of being a Chief Marketing Officer! In this episode, "What Your Team Hates But Won't Tell You! Secrets from Top CMOs," join host Mike Linton, former CMO of Best Buy, eBay, Farmers Insurance, and Ancestry.com, as he sits down with marketing powerhouses Leesa Eichberger and Amanda Reierson.

Key topics include:

- Identifying and addressing communication gaps within your team.

- Strategies for conveying bad news effectively.

- The importance of building trust and fostering open dialogue.

- Real-world examples of managing team dynamics and aligning with company culture.

Tune in to hear Leesa, former CMO of Jenny Craig and RingCentral, and Amanda, former CMO at Avant and Chief Growth Officer at Farmers, share their invaluable insights and personal experiences. Whether you're a marketer, advertiser, or just fascinated by the world of marketing, this episode is packed with lessons on leadership and team management.

Subscribe to the CMO Confidential Newsletter for exclusive content and stay updated with our latest episodes. Don't forget to like, share, and subscribe. Thanks for listening, and stay safe out there, marketers!

#TeamFeedback #ExecutiveCommunication #ManagingRemoteTeams #TeamSuccessStrategies #MarketingInsights

CHAPTERS:

00:00 - Intro

01:49 - Communication Health Strategies

03:45 - Communicating with Your Boss Effectively

07:03 - Testing the Waters with a New Boss

11:12 - Best and Worst Communication Practices

15:25 - Communicating Bad News Effectively

18:28 - Addressing Mistakes Made by Your Boss

20:20 - Disagreeing and Committing in Conversations

22:05 - Handling Team Pushback on Ideas

26:10 - Funniest Email Story

28:30 - The Importance of Saying "I Don't Know"

30:29 - Outro

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The CMO As Connective Tissue - A Top Search Executive's Perspective on the Position | Peri Hansen Jul 23, 2024

This episode is brought to you by CMO Confidential Title Sponsor Props. Visit them at Props.co

A CMO Confidential Interview with Peri Hansen, Leader CMO Practice and Sector Leader Consumer Products at Korn Ferry. Peri discusses why she thinks it's the most important and exciting time to be a CMO, how marketers need to "connect" sales, IT and other functions with their go-to-market strategy and why "marketing structure" is a hot board issue. Key topics include: why people development is more important than ever; why there are so few marketers on boards; how careers benefit from constantly leaving your comfort zone; and the difference between enterprise and marketing thinking. Tune in to hear about candidate faux pas including not eating at the restaurant chain before the interview.

Join us on CMO Confidential with Mike Linton as we uncover "The CMO's Secret Weapon: Are You Missing It?" This episode dives deep into the evolving role of the Chief Marketing Officer, featuring insights from Peri Hansen, a top executive search expert from Korn Ferry with over 25 years of experience. Tune in to hear Peri perspective on the CMO as the connective tissue within an organization—linking sales, strategy, operations, and finance into a cohesive corporate strategy.

Key topics include:

- The transformative power and increased influence of the CMO role in modern enterprises.

- Essential skills and experiences that make a successful CMO.

- Insights into holistic and enterprise thinking for marketing leaders.

- The importance of cross-functional collaboration and financial fluency.

- Strategies for upskilling and talent development within marketing teams.

Peri also shares her expertise on the importance of effective vendor management and the current job market trends for marketing executives. Whether you are an aspiring CMO or a seasoned marketing professional, this episode is packed with valuable advice and real-world examples.

Subscribe to the CMO Confidential channel for more exclusive content and stay ahead in the dynamic world of marketing leadership. Don't miss out on these expert insights—your future as a CMO could depend on it!

#CareerAdvice #CmoJob #MarketingPodcast #Marketing #MikeLinton

CHAPTERS:

00:00 - Intro

00:40 - The CMO as Connective Tissue

05:24 - Holistic Thinking

07:41 - Marketing Structure

11:05 - Upskilling Talent Development and Change Management

13:39 - Job Market

20:16 - How to get to the C-Suite

23:20 - How to judge your career

25:30 - Last question: Funniest story or a piece of advice we haven’t discussed

28:55 - OUTRO

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A Marketer Turned Tech Exec Talks About Big Data, Mainframes & AI | Phil Buckellew| CMO Confidential Jul 16, 2024

A CMO Confidential Interview with Phil Buckallew, a former brand manager who spent 23 years as a General Manager at IBM and is now the President of Infrastructure and Mainframes at Rocket. Phil discusses why it is so challenging to move mainframe data to the cloud, the cyber security race, why digital transformation is "still a thing," and his career change from consumer goods to technology. Key topics include: why you probably don't need to train your own generative AI model; tips for selecting AI vendors; and the rise of account based marketing in the B2B space where everyone is buying off a spreadsheet. Tune in to hear how to avoid AI "snake oil."

🚀 Explore the Intersection of AI, Mainframes, and Modern Marketing! 🚀

Welcome to this episode of "CMO Confidential," the podcast that takes you deep into the decisions and drama of being a Chief Marketing Officer. Hosted by the seasoned five-time CMO, Mike Linton, this episode features Phil Buckaloo, President of the Infrastructure Modernization Group at Rocket.

**Key topics include:**

- The evolving B2B technology landscape and recovery post-2022.

- The hype and reality of AI and its integration with mainframes.

- Cybersecurity trends and the importance of protecting enterprise data.

- The complexities and benefits of digital transformation.

- Practical advice for marketers navigating tech-heavy industries.

Tune in to hear Phil Buckaloo discuss his journey from brand management at Procter & Gamble to leading technology initiatives at IBM and Rocket. With invaluable insights, Phil shares how AI and mainframes are reshaping marketing strategies and operations.

**Guest Highlight:**

Phil Buckaloo, President of the Infrastructure Modernization Group at Rocket, former General Manager at IBM, and an expert in cloud, mobile, and software business.

**Closing Remark:**

Don't miss this deep dive into the synergy of AI, mainframes, and marketing. Subscribe to the CMO Confidential Newsletter for exclusive content and stay ahead in your marketing career.

🎧 Subscribe and listen to more insightful episodes on Spotify, Apple, YouTube, and the IAR Everything Network.

Stay safe and stay savvy, marketers!

#AI #Mainframes #ModernMarketing #CMOConfidential #MikeLinton #PhilBuckaloo #DigitalTransformation #Cybersecurity #MarketingLeadership

#AiInMarketing #MarketingTechnology #EnterpriseTransactions #BigData #AiApplications

CHAPTERS:

00:00 - Intro

1:34 - B2B Tech Landscape

4:15 - Digital Transformation

7:11 - Modernization Without Disruption

9:12 - Functions Marketers Care About Trapped in the Mainframe Process

10:48 - How AI is Sitting on Top of Mainframe Transactions

13:45 - Transitioning from Marketing to Tech

17:48 - How Companies Should Buy AI

20:25 - When to Train Your Own AI Model

22:43 - How to Pick the Right AI Vendor

25:20 - Advice for Marketers

28:22 - Advice for Marketers Working in Tech

33:02 - Advice for Marketers Interviewing at a Tech Company

34:14 - The MTECH Stack

37:13 - Funniest Story or Practical Advice We Haven’t Talked About Yet

39:07 - Outro

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An Influencer Primer - How to Avoid Potholes on The Yellow Brick Road |Jon Davids | CMO Confidential Jul 09, 2024

A CMO Confidential interview with Jon Davids, founder and CEO of Influicity and author of Marketing Superpowers. Jon discusses how communities can help build brands, the difference between "audience and community", and best practices in selecting and evaluating influencers. Key topics include: why influencers make sense in a "splintering" marketplace, how communities are particularly suited to B2B, why you should "never fall in love" with an influencer, and the difference between "rented" versus "owned" demand. Tune in to hear how to avoid the 3 biggest influencer mistakes - hint, patience is a virtue.

Welcome to **CMO Confidential**, where seasoned CMO Mike Linton delves into the complexities of being a chief marketing officer. In this episode, Mike interviews John Davids, Founder and CEO of Influicity, and author of "Marketing Superpowers." Tune in to hear the secret to building self-propelling brand communities.

**Key topics include**:

- Definition and importance of brand communities

- Strategies to create self-propelling communities

- The role of influencers in community building

- Practical steps for marketers to build and nurture communities

- The impact of AI on influencer marketing

John shares invaluable insights on how communities can organically amplify your brand without relying heavily on paid platforms. Learn about the unifying belief, faith drivers, and actionable steps that can transform an audience into a thriving community.

**Guest Highlights**:

- John Davids, Founder & CEO of Influicity

- Author of "Marketing Superpowers"

**Tune in to hear** expert advice on fostering communities that grow your brand sustainably amidst the changing marketing landscape. Whether you're a seasoned CMO or an aspiring marketer, this episode is packed with actionable insights.

Subscribe to the CMO Confidential Newsletter for Exclusive Content and never miss an episode! Join us on Spotify, Apple, YouTube, and the I Hear Everything Network. Stay informed and stay ahead in the marketing world with **CMO Confidential**.

#BrandCommunities #BrandMagic #InfluencerMarketing #BrandFans #BrandLoyalty

CHAPTERS:

00:00 - Welcome

1:29 - What is a Community

5:27 - Why is Community Important Now

7:36 - How to Build a Community

12:21 - When to Start a Community

16:59 - Thinking About Influencers

20:49 - Influencer Roster

23:10 - Structuring Influencer Contracts

24:31 - Mistakes Brands Make in Community Building

27:40 - Future Trends and AI Impact

29:41 - Funniest Story and Practical Advice

31:43 - Outro

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Marketing Valuation | The Battle Between Believers and Non-Believers Part 3 | Greg Silverman Jun 25, 2024

A CMO Confidential Interview with Greg Silverman, the Interbrand Global Director, Brand Economics who also founded Concentric, a sales forecasting company. Greg discusses a recent Interbrand study with Wall Street analysts on how brands influence share price in which 75% of analysts look at brand power as a key variable though nearly all admit they don't understand it. Key topics include: why marketers should meet with analysts and get close to their Investment Relations team; how getting your brand value understood is the best way to increase stock price; and his belief that many CFOs are "indirectly running marketing because marketers are not making the business case for marketing investments." Tune in to hear how a "Dysfunctional Diode" is blocking brand valuation and what to do about it.

📈 Welcome to another insightful episode of CMO Confidential, where we unlock the insider secrets of how brands influence share price! Join our host, Mike Linton, a 5-time CMO, as he delves into the fascinating world of marketing valuation with his esteemed guest, Greg Silverman. Greg, the Founder of Concentric and Global Managing Director at Interbrand, brings a wealth of experience in analytics and forecasting to the table.

Key topics include:

- A deep dive into Interbrand’s extensive study on the financial value of brands.

- The critical role of brand valuation in influencing share price.

- Insights from over 250 analysts, investors, and journalists.

- The major disconnect between brand strategy communication and the investment community.

- Practical steps for marketers to improve brand valuation and impact share price.

Tune in to hear Greg's expert analysis on how brands can better communicate their value to the investment community and the surprising findings from their research. This episode is packed with actionable insights that can help you elevate your marketing game and ensure your brand gets the recognition it deserves in the financial markets.

Subscribe to the CMO Confidential Newsletter for Exclusive Content! Keep up with our latest episodes and follow us on Spotify, Apple, YouTube, and the I Hear Everything Network.

Hey all you marketers, stay safe out there! 🌟

#BrandCommunication #MarketingDecisions #FinancialAnalysts #MarketingImpact #MarketingRoi

CHAPTERS:

0:00 - Intro

1:35 - Overview of the study

4:58 - What did the study say

7:35 - What makes a strong brand

11:04 - Best practices for talking about the brand

14:33 - Does marketing matter

17:46 - What should marketers do with this information

19:14 - What should marketers do now

21:22 - How to Interview for a Marketing Job

24:33 - What to Do with Investor Relations

26:06 - Last Question

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Must Marketing Always Start From Scratch - The Quest to End the Snowflake Problem | Jonathan Knowles Jun 18, 2024

A CMO Confidential Interview with Jonathan Knowles, former CMO of Nupremis, Senior Strategist at Wolff Olins and Founder of Type 2 Consulting. Jonathan discusses ANA-sponsored research into why so many CMO's have to start from zero when defining their objectives and KPIs with the C-Suite. A categorization of over 500 marketing papers identified 6 approaches to marketing - Product, Brand, CLTV, ABM, Employee, and Performance - all with the objective of profitable growth. Key topics include: why industry context and financial structures matter; the difference between business and creative impacts; and Jonathan's belief that "Every time CFO's hear creativity they think of risk." Added bonus: a story about Polish debt restructuring.

Unlocking Marketing's True Value: Insights from Top CMOs

Welcome to another episode of CMO Confidential! Join 5-time CMO Mike Linton as he dives into the intricacies of marketing leadership with Jonathan Knowles, a seasoned CMO and Senior Strategist at Wolf Owens. Key topics include the "snowflake problem" in marketing, the development of a marketing toolbox for CFOs and CEOs, and the six primary models for structuring and evaluating marketing efforts.

Tune in to hear from Jonathan Knowles, founder of Type 2 Consulting, as he shares invaluable insights on aligning marketing strategies with finance and accounting. Discover why starting from scratch in a new marketing role often leads to inconsistency, and how the ANA project aims to provide marketers with a head start through a set of standardized evaluation tools.

This episode also covers the segmentation of the business world, clustering companies based on capital, employees, and innovation, and how to select the right marketing tools for different industry profiles. Hear practical advice on creating predictable, sustainable growth and the importance of creativity in maintaining brand relevance.

Don't miss out on these expert insights! Subscribe to the CMO Confidential Newsletter for exclusive content, and be sure to like, share, and subscribe to our podcast on Spotify, Apple, YouTube, and the I Hear Everything Network. Stay ahead in your marketing career with CMO Confidential!

#MarketingTrueValue #CustomerMarketing #MarketingDecisions #TopCmos #BrandFinance

CHAPTERS:

0:00 - Intro

0:41 - What is the Snowflake Problem

0:00 - Layering the Marketing Toolbox on Business Segments

21:25 - Why Will This Effort Be Different

22:58 - What Should Marketers Be Doing That They Aren’t Doing Now

0:00 - Last question

27:10 - Funniest story

28:56 - Last piece of practical advice

29:50 - Outro

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What Your CFO Wants to Tell You But Won't | Scott Lindquist | CMO Confidential Jun 11, 2024

A CMO Confidential Interview with Scott Lindquist, CFO for CNA Financial Corp, former CFO of Farmers Insurance and PwC Partner. Scott discusses the wide variety of CFO's, why insurance became a marketing hothouse, the importance of marketing math, and how to manage the Marketing CFO position. Key topics include: how investing in brands is a leap of faith; tips for presenting to boards, why he viewed himself as the "Chief Fun Officer;" and why he believes brands matter. Tune in to hear a great discussion on how to evaluate marketing investment through a cost of capital exercise.

Discover the secrets of successful marketing CFOs in this episode of CMO Confidential, hosted by five-time CMO Mike Linton. Tune in to hear from Scott Linquist, the experienced Chief Financial Officer of CNA Financial, who shares invaluable insights into the complex relationship between CFOs and CMOs. Starting his career at Price Waterhouse Coopers and holding the CFO position at Farmers Insurance for over 13 years, Scott provides a unique perspective on the strategic partnership necessary for successful marketing.

Key topics include:

- The diverse roles of CFOs in the marketplace

- The importance of strategic alignment between CFOs and CEOs

- The evolution of marketing in the insurance industry

- Practical advice for CMOs on building relationships with CFOs

- How to effectively present marketing strategies and data to the finance community

Scott also delves into the critical aspects of marketing math, brand valuation, and the dynamics of customer lifetime value. Don’t miss this engaging and informative discussion that’s packed with practical advice and expert insights.

Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay updated on all our latest episodes. Tune in now, marketers, advertisers, and business leaders!

#CmoMikeLinton #MarketingPodcast #MarketingLeadership #InsuranceMarketing #CfoMarketingTips

CHAPTERS:

0:00 - Intro

0:40 - Meet Scott

1:52 - What Kind of CFOs are Out There

5:12 - Marketing in the Insurance Industry

7:49 - How the Industry Got to Where it is Today

12:38 - Moving from B2C to B2B

14:47 - How to Onboard the CFO

18:12 - How Did You Become a Marketing Believer

21:05 - How to Get a CFO to Believe in Marketing

23:00 - Best and Worst Practices for Marketing Presentations

25:25 - Managing the Marketing CFO

27:18 - Last Question: Funniest Story and Practical Advice

30:33 - Outro

30:49 - Like, Share, Subscribe

30:50 - Where to Find Our Shows

31:21 - Mike Linton Sign Off

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An Update From the the B2B Marketing Front Lines | Carilu Dietrich Jun 04, 2024

CMO Confidential correspondent Carilu Deitrich, former CMO and hypergrowth advisor who helped take Atlassian public, joins us for the 4th time to talk about the ongoing challenge in the B2B space. Carilu discusses why business growth is slow for everything but AI and cybersecurity, and her belief that many players are fatigued after a long drive to improve efficiency during what she calls a "B2B Tech Recession." Key topics include: her obsession with sales; why "without a data strategy, you can't have an AI strategy;" and how aggressive companies are focused on growth and poaching talent. Tune in to hear why CMO's should focus on sales, growth insights, innovation and data.

Welcome to another insightful episode of CMO Confidential, where we dive deep into AI in B2B marketing with Carilu Dietrich, former CMO of Atlassian and advisor to hypergrowth startups like Bill.com, 1Password, and Sprout Social. In this episode, hosted by 5-time CMO Mike Linton, we explore the dynamic strategies top CMOs are implementing right now to navigate the rapidly evolving landscape of B2B marketing.

Key topics include:

- The integration and impact of AI in B2B marketing

- Navigating cybersecurity challenges in today’s market

- Effective strategies for retaining and expanding customer bases

- The importance of innovation and strategic investment in driving growth

Tune in to hear Carilu's expert insights on how leading companies are leveraging AI to enhance efficiency and product effectiveness, and learn practical advice on aligning marketing and sales strategies for maximum impact. Don’t miss her take on the critical role of data management and how to prepare your team for the next generation of AI-driven marketing.

Subscribe to CMO Confidential for more exclusive content and stay ahead in the competitive world of marketing. Join us on Spotify, Apple, YouTube, and the I Hear Everything Network. If you enjoyed this episode, please like and subscribe for more valuable insights and discussions. Stay safe, marketers!

#ChiefMarketingOfficer #CmoConfidential #CybersecurityTrends #DataDrivenMarketing #CarrieLouDietrich

CHAPTERS:

0:00 - Intro

1:24 - What's going on in B2B

5:29 - How AI is changing B2B

11:00 - What elite companies do in tough times

14:28 - How to make marketing valuable in a downturn

20:30 - Get your data in order

23:20 - What should marketers and their agencies be thinking about or doing for the remainder of this year

26:33 - Last question: What is the funniest story you can tell on the air or practical advice we haven’t talked about yet

29:08 - OUTRO

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A Consultant Turns Professor Discusses the B-School Curriculum | Lynne Segall | May 21, 2024

A CMO Confidential Interview with Lynne Segall, Associate Dean at the Goizueta Business School at Emory University, formerly the Director of Talent and Organization Offering Development at Accenture. Lynne discusses the importance of students learning technical and theoretical skills along with the "harder to teach" softer skills like "how to get stuff done," the differences between Millennials and Gen Z, and why core conceptual classes still matter. Key topics include: why experiential learning is so important but so hard to teach; why she pushes students to "fully define the problem" to be solved; and some of the barriers slowing development of new b-school curricula. Tune in to hear why "good showmanship" can't cover up poor thinking.

#CMO #BusinessPodcast #MarketingSuccess #LeadershipDevelopment #MarketingTechniques

CHAPTERS:

0:00 - Intro

0:40 - Lynn Seagull Introduction

1:40 - Are B-Schools Keeping Up with the Market Trends

5:20 - Lynn's Business Classes

11:00 - Showmanship in Business

12:22 - Business Schools: Teaching "C" Skills Over Functions

17:28 - Evaluating Leadership Skills

18:08 - Desired Business School Curriculum by Companies

19:58 - Gaps in Business School Education

21:50 - Scaling Business Education

26:26 - Experiential Learning in Business

31:40 - Practical Advice for Business Students

32:10 - Practical Career Advice

32:35 - Funniest Business Story

35:22 - Sign Off

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Lynne Segall: https://www.linkedin.com/in/professor-lynne-segall/

https://goizueta.emory.edu/

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What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition | Babs Rangaiah May 14, 2024

In this episode, "What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition," host Mike Linton, a five-time CMO, sits down with the illustrious Babs Rangaiah. Babs, the founder of CCBabs and a CMO Coach, delves deep into the pressing issues keeping today's marketers awake at night.

Key topics include the impact of artificial intelligence on marketing strategies, the transformation of data and martech in a post-cookie world, and the evolving media landscape with platforms like TikTok and CTV. Babs also shares insights from his extensive career, including his work with IBM's Watson and his role in launching Paramount Plus.

Tune in to hear Babs Rangaiah's expert advice on navigating the challenges and opportunities presented by AI, data management, and new media. Learn what top CMOs are saying about the future of marketing and how to stay ahead of the curve in this dynamic industry.

Subscribe to the CMO Confidential Newsletter for exclusive content and stay connected with us on all major podcast platforms. Don't miss out on these invaluable marketing insights!

#CustomerInsights #MarketingDecisions #MarketingChallenges #CommunicationSkills #MarketIntelligence

#WorkforceChanges #SmallCompanyAi #HumanSkillsDevelopment #CtvAdvertising #CommunicationSkills

CHAPTERS:

0:00 - Intro

1:44 - What keeps CMOs up at night

7:17 - The new media landscape

10:22 - Remote work

14:09 - The CMO Role

16:48 - AI in Marketing

23:02 - Best AI pilots

27:27 - Do you always need a human in the loop

29:40 - What human skills will be most important in the future

31:34 - Reframing

34:45 - Practical advice

36:48 - Outro

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Is Artificial Intelligence An Extinction Event For Marketing Agencies | Paul Roetzer | May 07, 2024

A CMO Confidential Interview with Paul Roetzer, Founder of the Marketing AI Institute and author of Marketing Artificial Intelligence. Paul discusses the rapid growth of the AI business, early impacts on agencies and marketing organizations, why you should be careful using AI with customer interactions, and how things will evolve to handle a "string of actions" versus specific tasks. Key topics include: why you should create an "AI Council" to stay on top of current and future innovations; why he thinks there will be AI Native agencies and AI Emergent agencies and all others will be obsolete; and how creating a roadmap allows you to think through the tech stack, employee capabilities and your partner ecosystem. Tune in to hear tips for interviewing and selecting AI vendors.

#ai #aimarketing #marketingagency

00:00 Introduction to CMO Confidential Podcast

00:39 Meet Paul Reitzer: AI in Marketing Expert

00:42 AI's Impact on the Marketing and Agency World

01:59 Understanding AI's Current State and Future Potential

05:13 Generative AI: Capabilities and Limitations

10:36 AI's Legal and Practical Challenges for Agencies

10:54 The Future of Agencies in an AI-Driven World

32:02 Advice for Agencies and Marketers Navigating AI

32:27 Closing Thoughts and Practical AI Advice

Linkedin: CMOConfidential

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Are Business Schools Preparing Marketers for the Real World? | Mike Kitz | CMO Confidential | Apr 30, 2024

A CMO Confidential interview with Mike Kitz, Notre Dame Professor, former CMO of Office Max and P&G Brand Manager. Mike discusses the best ways to optimize your in school experience, why the abundance of marketing data may be crowding out long-term thinking, and the importance of learning "integration skills." Key topics include: the value of leadership and influencing skills; why presentation skills matter; and why "curiosity" is one of the best predictors of success. Tune in to hear how he made the switch from the C-Suite to academia.

00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers

00:43 The Real-World Readiness of Business School Marketers

01:40 The Evolution of Marketing: From Creativity to Data-Driven Decisions

04:22 Business School Curriculum: Is It Keeping Up with the Marketing World?

06:31 The Importance of Soft Skills and Leadership in Marketing Education

18:48 From Classroom to Career: Transitioning from Marketing Professional to Academic

23:52 Final Thoughts and Advice for Aspiring Marketers

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Tales From the Marketing Crypt - A Recovering CMO Tells All | Maryam Banikaraim | CMO Confidential | Apr 23, 2024

A CMO Confidential Interview with Maryam Banikarim, Managing Director of Most Powerful Women + Brainstorm Tech at Fortune, formerly the CMO of Hyatt Hotels, Nextdoor, Gannett, NBCU, and Univision. Maryam discusses what it's like to be a company's first chief marketing person, how to bring a boss who doesn't know marketing along, bridging the generational digital divide, and how tech really doesn't believe in marketing. Key topics include: why you should say yes to hard things; looking for "clues" during the interview; how success at your job doesn't protect you from company politics; and from her TED talk -- how to see life's obstacles as an obstacle course.

Watch Maryam's @TEDx https://www.ted.com/talks/maryam_banikarim_life_s_an_obstacle_course_here_s_how_to_navigate_it?language=en

Linkedin: CMOConfidential

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Apple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567

#tedtalk #cmo #leadership

00:00 Introduction to CMO Confidential

00:37 Meet the Guest: Mariam Bannikarim's Marketing Journey

01:54 The Ever-Changing State of Marketing

03:40 Navigating the CMO Role: Challenges and Strategies

05:47 Embracing Digital Transformation in Marketing

07:33 The Importance of Continuous Learning and Adaptation

14:26 Tales from the CMO Crypt: Overcoming Obstacles

20:44 Navigating Misinformation in Marketing

20:58 The Power of Sharing Knowledge in Competitive Fields

21:22 Understanding the Long-Term Value of Branding

21:50 The Challenges of Marketing in Tech Companies

22:15 Crisis Management and the Importance of Preparation

23:03 Insights from a Marketing Career: Recognizing Red Flags

26:13 Embracing Challenges and the Journey of Self-Discovery

29:43 Building Community and Reimagining Business in a Changing World

31:56 The Journey from CMO to Community Builder

34:36 Concluding Thoughts and Practical Advice

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The Case For Customer Lifetime Value - Why Is This So Hard? | Daniel McCarthy | CMO Confidential | Apr 15, 2024

A CMO Confidential Interview with Dr. Daniel McCarthy, Assistant Professor of Marketing at Emory's Goizueta Business School. Dan discusses how marketing has recently taken its knocks, why he created a CLTV class, how companies can start developing their own models, and how customer math can be used to increase marketing accountability. Key topics include: why it is challenging to agree on key modeling variables like acquisition cost; how CLTV can bridge the translation gap between marketers and finance; and why business schools are slow to evolve. Tune in to hear Warby Parker and Wayfair case studies.

#customerlifetimevalue #marketing #marketingdata

00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers

00:40 Introducing Dr. Dan McCarthy: The Genius Behind Customer Lifetime Value

01:38 The Marketing Landscape: Challenges and Changes in the Digital Age

03:46 Deep Dive into Customer Lifetime Value (CLV) with Dr. McCarthy

06:20 The Practicalities of CLV: From Theory to Application

12:20 The Journey of Creating a CLV Course: Inspiration and Impact

14:10 The Slow Evolution of Business School Curriculums in the Digital Era

18:45 CLV in Practice: Warby Parker Case Study

24:56 The Importance of Language and Disclosure in Marketing

27:44 Advice for Marketers: Embracing Financial Acumen

30:22 Compensation and Accountability in Marketing Departments

36:58 Dan McCarthy's Personal Anecdotes and Final Thoughts

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Is Artificial Intelligence Like Taking the Red Pill or the Blue Pill? | CMO Confidential | DJ Patil Apr 09, 2024

A CMO Confidential Interview with D J Patil, a Great Point Ventures investor and former U.S. Chief Data Scientist in the Obama Administration. D J discusses why everyone should "Take the red pill," his belief that AI will accelerate at speed, and why you shouldn't delegate this responsibility to a single person or team. Key topics include: why "boring, repeatable problems" offer the best current use cases; how AI can move you from creator to editor; how the DoD is thinking about AI; why failing now allows for success later; and why many marketing databases are not ready for prime time. Tune in to hear how generative AI started with a database of cat photos.

00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers

00:43 Diving Deep into AI: Red Pill or Blue Pill?

01:35 The Evolution and Impact of AI on Society

05:27 AI's Practical Applications and Limitations

08:15 AI in the Workplace: Enhancing Efficiency and Creativity

13:02 Navigating AI's Challenges: Public Mistakes and Ethical Considerations

18:04 Government's Role in AI Regulation and Future Predictions

22:41 AI in Marketing: Embrace or Be Left Behind

25:08 Vendor Management and Investment Advice in the AI Era

29:34 Embracing Failure and Experimentation in AI

34:19 Parting Wisdom: Staying Ahead in the AI Game

#aimarketing #marketingai #data

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Peter Fader: Ignore Customer Data at Your Peril - It's the Secret Sauce for Growth Apr 02, 2024

A CMO Confidential Interview with Dr. Peter Fader, Professor of Marketing at the Wharton School of Business. Dr. Fader discusses why customer lifetime value (CLTV) is such an important predictor of future financial performance, why some leaders resist the CLTV approach , and his belief that companies often think they have more control and influence over consumers than they really do. Key topics include: how to get started on CLTV; how to understand non-contractual businesses like retail and consumer goods; why win-back strategies aren't as effective as they appear; and why he doesn't like "humanizing marketing." Tune in to hear how CLTV has strong parallels to actuarial science.

00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers

00:40 The Power of Customer Data: A Conversation with Dr. Peter Fader

01:36 The Evolution of Marketing: Embracing Customer Centricity

02:39 Decoding Customer Lifetime Value and Predictive Models

04:58 Challenges and Solutions in Applying Predictive Models

24:04 The Future of Marketing: Data, Predictions, and Customer Focus

30:37 Closing Thoughts and Practical Advice for Marketers

#customerdata #marketing #customerlifetimevalue

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Marketing - The Battle Between Believers & Non-Believers - Part 2 Mar 25, 2024

In Part 2 - A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including "non-believers" and why so many still exist, the dangers of running marketing as a cost center, and the tremendous variability of the CMO role. Key topics include: the biggest areas of misalignment; the need to connect to financial outcomes; how marketing needs to "claw it's way back;" and their belief that it is "Ludicrous to think the CMO role is going away." Listen in to hear why Business Schools are a significant part of the problem.

00:00 Welcome to CMO Confidential: Inside the World of Marketing Leadership

00:14 The Battle of Believers vs. Non-Believers in Marketing

00:19 The Role of Business Schools in Shaping Marketing Minds

02:13 Marketing's Evolution: From Traditional Roles to Tech-Savvy Professionals

04:54 The Importance of CMOs in Driving Customer-Centric Strategies

11:10 Navigating the Job Market: Advice for Aspiring CMOs

13:47 The Underrepresentation of Marketers on Corporate Boards

17:25 Practical Advice and Eye-Opening Stories from the Marketing Frontlines

20:43 Closing Thoughts and Future Episodes Preview

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Marketing - The Battle Between Believers and Non-Believers: Part 1 Mar 18, 2024

A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including "non-believers" and why so many still exist, the dangers of running marketing as a cost center, and the tremendous variability of the CMO role. Key topics include: the biggest areas of misalignment; the need to connect to financial outcomes; how marketing needs to "claw it's way back;" and their belief that it is "Ludicrous to think the CMO role is going away." Listen in to hear why Business Schools are a significant part of the problem.

00:00 Introduction to CMO Confidential

00:40 Unveiling Today's Guests and Topic: The Marketing Belief Divide

01:24 The McKinsey-ANA Study: CEOs, Marketing, and Growth

01:57 Exploring the State of the CMO Job Today

02:53 The CEO-CMO Disconnect: Understanding and Bridging the Gap

05:51 The Role of Data in Marketing and Overcoming Non-Believers

08:50 Strategies for CMOs Facing Skepticism and the Importance of Sales Metrics

20:02 The Impact of the McKinsey-ANA Study and the Path Forward

24:44 Conclusion and Teaser for Part Two

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Sean Peters: A Report From the Media Front Lines of Publicis Media Mar 12, 2024

A CMO Confidential Interview with Sean Peters, the Chief Strategy Officer of Publicis Media, CEO of Publicis Collective and former Chief Operating Officer of Zenith. Sean discusses the pressure on media agencies to drive outcomes, how to be a true "business partner," and the risks of measuring what can be measured versus what should be measured.

Key topics include: the importance of creating a true "high-value data set" which includes media, creative, sales, and product; how marketers can fully understand what they get from media; and his belief that AI is likely going to make things worse if data inputs are flawed. Tune in to hear how his career has benefitted from "following leaders versus titles."

00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers

00:39 Introducing Sean Peters: A Veteran in the Media Business

01:34 Navigating the Dynamic Media Marketplace: Insights from Sean Peters

04:26 The Evolution of Media Measurement and Analytics

13:46 Addressing Brand Safety and the Impact of Cookie Deprecation

18:52 Strategic Advice for Marketers: Integrating Data and Media

23:17 Career Insights and Final Thoughts from Sean Peters

26:07 Wrapping Up with Practical Advice and a Look Ahead

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Richard Sanderson: It Was the Best of Times. It Was the Worst of Times. A Search Perspective on the State of Marketing Mar 04, 2024

A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales, and Communications Practice Leader at Spencer Stuart. Richard discusses the bi-polar state of marketing, how complex the role has become, why "who" you are working for is the most important thing in career development, and his belief that it's "the golden age of marketing" even though 2023 was challenging. Key topics include career development, media sensationalizing the negative news on CMO's, the impact of AI on marketing structures, and how marketing is evolving in both B2B and B2C. Tune in to hear about how severance should be discussed and a great story featuring "We forgot about the horses!"

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Seth Matlins: Is the CMO Position the Hardest Job in Business? Feb 27, 2024

A CMO Confidential Interview with Seth Matlins, Managing Director of the Forbes CMO Network, formerly Head of Cultural Strategy and Insights at Endeavor, Global CMO of Live Nation, President of Rock the Vote and Founder of CAA Marketing.

Seth discusses his recent "New year, same old Fxxkery about the marketing narrative" post, why it's harder than ever to do good marketing, why marketing needs better marketing, and the irony of marketing doubters driving to work in expensive cars and scrolling through their iPhones while questioning marketing spend. Key topics include why marketers should "think like an entrepreneur," how all marketing is performance based marketing designed to drive profitable growth, the ways marketers sabotage themselves and end up at the "little kids table," and why "tolerance for ambiguity" is so important. Tune in to hear how an octogenarian board member once demanded CMO stop running an due to an exposed navel.

00:00 Introduction to CMO Confidential

00:38 Guest Introduction: Seth Matlin

00:41 The Role and Challenges of a CMO

01:12 Discussion on the CMO Narrative

02:44 The Impact of Data and Fragmentation on the CMO Role

04:31 The Importance of Context in Marketing

04:58 The Complexity of the CMO Role

05:38 The Challenges of Marketing in Today's World

09:31 The Role of the CMO in Driving Growth

14:40 The Importance of Internal Marketing

16:57 The Role of Creativity in Marketing

25:48 The Importance of Service in Marketing

33:27 Closing Remarks and Future Discussions

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Paul Worthington: Why Is B2B Marketing So Bad And What To Do About It - Part 2 Feb 20, 2024

A CMO Confidential Interview with Paul Worthington, Founder and President of Invencion and former Head of Strategy at Wolff Olins. Paul discusses the “Weaponization of the Wanamaker Paradox” and how the digital revolution reduced marketing to a “little numbers game” in which the “I just don’t know which 50% of my spending is wasted” resulted in an efficiency doom loop which stunts growth. Key topics include the fact that digital channels are now mature, how companies focus on the symptoms versus the cause, why “what gets measured gets manipulated and what is hard to measure gets ignored”, and why many B2B businesses are vulnerable due to chronic marketing underfunding. Listen in to hear about how the explosion of marketing tech solutions has contributed to the decline of strategy.

00:00 Introduction to CMO Confidential

00:38 Meet the Guest: Paul Worthington

00:43 The State of B2B Marketing

02:24 Impact of the Pandemic on B2B Marketing

04:03 The Future of B2B Marketing: Interest Rates, Geopolitics, and AI

05:56 Understanding the Wanamaker Paradox

09:14 The Importance of Top of the Funnel Marketing

09:41 The Role of Technology in Marketing

17:02 The Competitive Weakness in B2B Marketing

25:52 The Role of CEOs and CFOs in Marketing

28:14 Final Thoughts and Advice for B2B Marketers

30:43 Conclusion and Preview of Upcoming Episodes

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Sally Henderson: What CMO's Talk About Behind Closed Doors - Part 2 Feb 13, 2024

Title: "Leadership in Turbulent Times: Sally Henderson Talks Stability, Structure, and the Myth of Imposter Syndrome"
Description:In this enlightening episode of CMO Confidential, host Mike Linton, a five-time CMO, sits down with Sally Henderson, the renowned High Stakes Leadership Mentor who has coached over 5000 executives. Broadcasting from across the pond, Sally shares invaluable insights on the executive quest for stability and control, the critical need for space and time for teams to define their presence, and strategies to stay poised when business challenges arise. Delve into discussions on the metaphorical description of the color green for inconsistent expectations, the limitations of job descriptions, and the debunking of imposter syndrome. Plus, discover why marketing is considered "a very naked job."
Keywords: Leadership Coaching, Executive Stability, Team Dynamics, Imposter Syndrome, Marketing Leadership, Sally Henderson, Mike Linton, Business Strategy
Hashtags: #LeadershipMentor #ExecutiveCoaching #ImposterSyndrome #MarketingLeadership #CMOConfidential #BusinessStrategy
Show Notes:0:00 - Introduction to the episode and guests Mike Linton and Sally Henderson.
- Sally Henderson discusses the importance of stability and control for executives.
- The significance of allowing teams and leaders the space to define how they show up in the workplace.
- How preparation and structured approaches can prevent panic in downturns.
- Exploring the metaphor of describing the color green for setting expectations.
- Debunking the utility of job descriptions in defining actual job roles.
- Challenging the overuse of imposter syndrome and labeling it as an imposter itself.
- Sally on why marketing is "a very naked job" and the vulnerabilities it exposes.
- Concluding insights and takeaways from Sally Henderson's leadership mentoring

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Rishad Tobaccowala: A Top Futurist Talks About What's Next - Part 2 of 2 Feb 06, 2024

PART 2 - A CMO Confidential Interview with Rishad Tobaccowala, former agency CEO, Publicis Strategy & Growth Officer, author and podcaster. Rishad joins us for a second time to discuss the AI effect on the 4 Horsemen of GDP, why the Google cookie change is a "sideshow," and how SEO may disappear. Key topics include why AI efficiency won't be a differentiator, vendor management and "The Octopus Strategy," and why the size of your customer base and wallets are keys to long-term success. Tune in to hear how platforms may disrupt marketers like they disrupted media companies. The second part of this show will be released next week.

🎙️ Exclusive CMO Confidential Interview with Rishad Tobaccowala

🤖 AI's Impact on the 4 Horsemen of GDP & Beyond

🍪 Debunking the Google Cookie Change Hype

📊 Future of SEO and Digital Marketing Strategies

💡 Key insights on AI efficiency, vendor management, and the Octopus Strategy

🚀 How customer base size and spending power drive long-term success

📢 Discussing how platforms are disrupting marketing

🎧 Stay tuned for Part 2 next week!

Keywords: Rishad Tobaccowala, AI in Marketing, Google Cookie Change, SEO Future, Digital Marketing, CMO Insights, Business Strategy, Vendor Management, Customer Base, Marketing Disruption

Hashtags: #CMOConfidential #RishadTobaccowala #AIandMarketing #GoogleCookies #SEOFuture #DigitalMarketingTrends #BusinessStrategy #VendorManagement #MarketingDisruption

Show Notes:

- Introduction to the podcast and Rishad Tobaccowala

- Rishad Tobaccowala's background: Former CEO at Publicis, Strategy & Growth Officer, Author, and Podcaster

- AI's effect on the 4 Horsemen of GDP explained

- Why Rishad believes the Google cookie change is a "sideshow"

- Discussion on the potential disappearance of SEO

- Why AI efficiency might not be a key differentiator in the future

- Insights into vendor management and "The Octopus Strategy"

- The importance of customer base size and wallet share for long-term success

- How platforms may disrupt marketers, similar to media companies

- Teaser for the next episode and concluding remarks

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Rishad Tobaccowala: A Top Futurist Talks About What's Next - Part 1 of 2 Jan 30, 2024

A CMO Confidential Interview with Rishad Tobaccowala, former agency CEO, Publicis Strategy & Growth Officer, author and podcaster. Rishad joins us for a second time to discuss the AI effect on the 4 Horsemen of GDP, why the Google cookie change is a "sideshow," and how SEO may disappear. Key topics include why AI efficiency won't be a differentiator, vendor management and "The Octopus Strategy," and why the size of your customer base and wallets are keys to long-term success. Tune in to hear how platforms may disrupt marketers like they disrupted media companies. The second part of this show will be released next week.

🎙️ Exclusive CMO Confidential Interview with Rishad Tobaccowala

🤖 AI's Impact on the 4 Horsemen of GDP & Beyond

🍪 Debunking the Google Cookie Change Hype

📊 Future of SEO and Digital Marketing Strategies

💡 Key insights on AI efficiency, vendor management, and the Octopus Strategy

🚀 How customer base size and spending power drive long-term success

📢 Discussing how platforms are disrupting marketing

🎧 Stay tuned for Part 2 next week!

Keywords: Rishad Tobaccowala, AI in Marketing, Google Cookie Change, SEO Future, Digital Marketing, CMO Insights, Business Strategy, Vendor Management, Customer Base, Marketing Disruption

Hashtags: #CMOConfidential #RishadTobaccowala #AIandMarketing #GoogleCookies #SEOFuture #DigitalMarketingTrends #BusinessStrategy #VendorManagement #MarketingDisruption

Show Notes:

0:00 - Introduction to the podcast and Rishad Tobaccowala

0:30 - Rishad Tobaccowala's background: Former CEO at Publicis, Strategy & Growth Officer, Author, and Podcaster

1:00 - AI's effect on the 4 Horsemen of GDP explained

2:00 - Why Rishad believes the Google cookie change is a "sideshow"

3:00 - Discussion on the potential disappearance of SEO

4:00 - Why AI efficiency might not be a key differentiator in the future

5:00 - Insights into vendor management and "The Octopus Strategy"

6:00 - The importance of customer base size and wallet share for long-term success

7:00 - How platforms may disrupt marketers, similar to media companies

8:00 - Teaser for the next episode and concluding remarks

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Bob Liodice: The ANA CEO Talks About the Future of Marketing Jan 22, 2024

A CMO Confidential Interview with Bob Liodice, the long-time head of the Association of National Advertisers. Bob highlights the rapid evolution of marketing and the fact that technology is often outpacing the ability of organizations to apply, fully understand, and integrate an ever-expanding toolbox of capabilities. Key topics include how growth can be sacrificed in the name of efficiency, artificial intelligence (of course), the gap in experience and talent between large and small companies, and the thinking that many have "Almost forgotten the need to build the brand." Listen in to hear why marketers need to "move towards the hard stuff," have endless curiosity, and strong left and right brains.

- **Introduction:**

- CMO Confidential Interview featuring Bob Liodice, long-time head of the Association of National Advertisers (ANA).

- Bob's insights into the rapid evolution of marketing and the challenges posed by advancing technology.

- **Technology Outpacing Application:**

- Highlighting Bob's observation that technology often outpaces organizations' ability to fully understand and integrate its capabilities.

- The ever-expanding toolbox and the struggle for seamless integration.

- **Efficiency vs. Growth:**

- Discussion on the sacrifice of growth in favor of efficiency.

- Exploring the delicate balance between streamlining processes and fostering growth.

- **Artificial Intelligence Insights:**

- Bob's perspectives on the role of artificial intelligence in modern marketing.

- How AI is reshaping strategies and decision-making processes.

- **Experience and Talent Gap:**

- Addressing the experience and talent gap between large and small companies.

- Insights into the challenges faced by smaller entities in keeping up with industry advancements.

- **Brand Building Priority:**

- The observation that many marketers have "almost forgotten the need to build the brand."

- The importance of brand building in the era of evolving marketing strategies.

- **Moving Towards Challenges:**

- Encouragement for marketers to "move towards the hard stuff."

- Emphasis on cultivating endless curiosity and balancing strong left and right brains for success.

- **SEO-Friendly Keywords:**

- Incorporating SEO-friendly keywords such as "Marketing Evolution," "Artificial Intelligence in Marketing," and "Brand Building Challenges."

- **Takeaway Message:**

- Urging viewers to listen in for insights from Bob Liodice on navigating the complexities of modern marketing.

- Inviting comments and thoughts on the challenges and opportunities discussed.

- **Conclusion:**

- Summarizing key takeaways from the interview.

- Encouraging engagement by prompting viewers to share their perspectives on the evolving landscape of marketing and technology.

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Kim Whitler: The Budweiser Case - A Look at How Not to Manage Socio-Political Issues Jan 15, 2024

A CMO Confidential Interview with Kim Whittler, business professor at the University of Virginia and former GM and CMO. Kim joins us for the third time to discuss the recently published UVA case on Budweiser and the series of things that went wrong. Key topics include the chronologic unfolding of events and how a podcast recorded well before the Dylan Mulvaney social media post ended up putting gasoline on the fire, why the impact was underestimated, and how Bud's crisis response messages did even more damage. Key topics include the need to understand both sides of all issues, how to stay true to your brand, and the difference between personal beliefs and customer beliefs. Listen in to hear tips for thinking through and managing in these challenging times.

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Jim Stengel: A Top Marketer Riffs on What It Takes to be a Successful CMO Jan 09, 2024

A CMO Confidential interview with Jim Stengel, the former CMO of P&G, author, podcast host, professor, and CEO of the Jim Stengel Company. Jim discusses how marketing has evolved from "awareness" to "entertainment and attention," the need for constant innovation and creativity, and why your purpose should be directed at making consumer's day-to-day lives better. Key topics include why CMO is 90% Chief and 10% Marketing, team measurement and compensation, and the big differences between the purpose of the brand and cause marketing. Listen in to hear how the idea of sampling the entire population of a country went wrong.

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Jack Myers: Chaos in the Marketplace - The Generational Shift in Media Agencies Jan 02, 2024

A CMO Confidential interview with Jack Myers, the founder of Media Village, author, and Media Ecologist. Jack discusses the metamorphosis of media agencies, the decline of relationships, and the math commoditization of the industry. Key topics include the generational shift in talent - nearly 2/3 of media folks have been in the business less than 8 years, why "With data dependence we stop thinking" and why the focus on efficiency is reducing strategic thinking. Listen in to hear a great "Throwback Tuesday" story about Crazy Eddie Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alan Gellman: Behind Closed Doors - A Coach Dishes on What CMO's Talk About in Private Dec 19, 2023

A CMO Confidential Interview with Alan Gellman, the founder of Convivo Leadership and former CMO of Esurance and Credible who has coached over 150 executives. Alan discusses how to manage the imposter syndrome, the keys to building influence, and the need to balance choices regarding your leadership practices. Key topics include accepting responsibility, how to manage situations where you are disrespected, and recontracting with your boss - especially during times of turbulence. Listen in to hear why "There's no courage without fear." Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dick Satterfield: Could I, Would I, Should I Leave? - A Career Management Discussion Dec 12, 2023

A CMO Confidential interview with Dick Satterfield, the founder of Satterfield Rezenbrink Search and former P&G sales leader. Dick discusses career management under the framework of "successful and happy" and outlines why you should constantly be thinking about and evaluating your career. Key topics include why career progression is defined as continuous learning and getting promoted, tips for networking, when is too early or too late to leave, and why counter offers almost always fail . Listen in to hear why you should view the "next job" as a stepping stone versus the perfect landing. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jeff Severts: What's Wrong with Interviewing, Hiring & Compensation and What to Do About it Dec 05, 2023

A CMO Confidential interview with Jeff Severts, Deadly Memos author and former Chief Marketing Officer of Ulta, FTD, and Best Buy Europe. Jeff discusses why companies find it hard to do the right thing even with great intentions, why the focus on "objective measures" helps make performance reviews ineffective, and why you should think like a sports general manager. We also discuss rethinking recruiting and interviewing - including comparing resumes for Abraham Lincoln and Richard Nixon, why it's a mistake to make your team think they are "amazing," Listen in to hear how challenging it would be to rate your mother's parenting skills with 5-6 metrics. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tom Goodwin: A Contrarian Take on Everything, Everywhere, All at Once Nov 21, 2023

A CMO Confidential interview with Tom Goodwin, author, speaker and former head of innovation at Publicis, Zenith and Havas. Tom shares thoughts on why generative AI is "A lot like having a million, really cocky, 16-year old interns working for you", how "The Internet has made advertising really bad," and and how "Everyone who understood technology has triumphed over people that actually knew what they were doing." Key discussion topics include why AI will take root in things that don't have to be done well, why it takes extraordinary innovation to create real value, and his belief that even though there have been data and media revolutions, marketing principles are still the same. Listen in to hear him explain the headline "Uber Finally Makes a Profit - World wonders if Pigs Can Fly." Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Talking About Social Impact - The Marketplace, the Customer & the Marketer Nov 14, 2023

A CMO Confidential Interview with Rob Pace, the founder of HundredX, and former Goldman Sachs partner. Rob provides an investment banker's perspective on marketing and discusses his belief that how consumers "feel about" and "trust" brands is a predictor of stock price. Key topics include personal experience as the key metric, why you should be early in "doing the right thing," and why taking a socio-political stand is an asymmetrical risk. We also discuss why CMO's aren't in IPO road shows, why companies with a "True North Consumer '' focus have higher valuations, and how Hundred X tracks sentiment across 3000 brands. Listen in to hear why you shouldn't be a "squishy" marketer and why "Good Snitch" was a bad name. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Carilu Dietrich: B2B Marketing - A Report From the Front Lines Nov 07, 2023

A CMO Confidential interview with Carilu Deitrich, the former CMO and Hypergrowth Advisor who helped take Atlassian public, joins us for the 3rd time. Carilu outlines the "tough times" facing B2B including the impact of lower valuations, the slowing of sales and conversion, the reductions in force and perks facing many companies, and how 75% of B2B companies will have launched AI versions by the end of 2023. Key topics include why profitability matters more than it used to, watching out for the efficiency frontier in marketing, and why "adding a new strategy" might cause you to lose ground. Listen in to hear how to experiment with AI. Hint, don't fund it with petty cash and assign it to an intern. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Auren Hoffman: Big Data,The Martech Stack, & Vendor Management - Surviving the Revolution Oct 31, 2023

A CMO Confidential interview with Auren Hoffman, the CEO of Safegraph and former Co-Founder & CEO of LiveRamp. Auren provides a deep look at data as people, places, companies and products crossed with time and price, shares his thinking on why marketing data is still in its infancy and usually less good than other data, and details why machine learning stacked on top of "mostly true data" will create exponential errors as machine learning scales. Key topics include why vendor management is one of the most important skills for the future, why "almost every company has way more people than they need," and how AI will transform marketing in the near future. Listen in to hear why he believes most companies should fire their procurement departments. Learn more about your ad choices. Visit megaphone.fm/adchoices

A CMO Confidential interview with Auren Hoffman, the CEO of Safegraph and former Co-Founder & CEO of LiveRamp. Auren provides a deep look at data as people, places, companies and products crossed with time and price, shares his thinking on why marketing data is still in its infancy and usually less good than other data, and details why machine learning stacked on top of "mostly true data" will create exponential errors as machine learning scales. Key topics include why vendor management is one of the most important skills for the future, why "almost every company has way more people than they need," and how AI will transform marketing in the near future. Listen in to hear why he believes most companies should fire their procurement departments.

Explore the transformative role of AI in marketing with CMO Confidential, hosted by five-time CMO Mike Linton. In this episode, delve into the insights of guest Oren Hoffman, CEO of SafeGraph and a seasoned data expert. Key topics include the evolution of big data, managing the martech stack, and effective vendor management. Tune in to hear Oren's expert take on AI and its game-changing impact on marketing strategies. Discover how AI can streamline content creation, improve ad targeting, and enhance overall marketing efficiency. Learn the importance of verifying data accuracy and managing marketing vendors strategically. This episode is packed with valuable insights for marketers and business leaders navigating the rapidly changing marketing landscape. Don't miss your chance to harness the power of AI in your marketing efforts. Subscribe to the CMO Confidential Newsletter for exclusive content and insights from top industry leaders. Stay informed, stay ahead.

CHAPTERS:

00:00 - Intro

00:41 - Guest Introduction

01:22 - Understanding Data

03:54 - Data Thinking Strategies

08:53 - AI Overview and Best Practices

11:51 - SafeGraph Data Utilization

14:12 - Vendor Management Strategies

17:08 - Effective Marketing Stack Components

21:46 - Hire vs Rent Decision

24:05 - Final Thoughts

25:58 - Final Question Answered

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Lindsey Hagens: A Look at Fractional Work - Is It Right For You And Your Company Oct 24, 2023

A CMO Confidential Interview with Lindsey Hagens, the Global Head of Talent Network at interim/fractional executive search firm, TrueBridge, and former Google recruiter. Lindsey provides a 360 degree view of the fractional marketplace, including: factors driving its rapid growth, how the pandemic increased both the supply of and demand for fractional positions, and key things to consider if you want to secure a fractional gig or think one might be right for your business. Topics include why interviewing and hiring a fractional leader is different from full time; TrueBridge's search process; and the types of companies and situations best suited to fractional work. Listen to hear the key questions you should ask in an interview and why matching authority and responsibility is extra critical for fractional leaders. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Pato Spagnoletto: A Content Streamer's View of Media & The Marketplace Oct 17, 2023

A CMO Confidential with Patrizio "Pato" Spagnoletto, the Global Chief Marketing Officer of Streaming at Warner Brothers Discovery and former head of Marketing at Hulu. Pato discusses changes in content, distribution, and monetization, the need to balance new and traditional models, and the shift from "subscribers at any cost" to profitability. Key topics include the power of direct-to-consumer data and "mood states," consumer desire for simplified streaming offerings, the power of the brand, and why streaming marketing is also "sales." Listen to hear the story of the move to "Max". Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Paul Madera - A Venture Capitalist Talks About Artificial Intelligence Oct 09, 2023

A CMO Confidential interview with Paul Madera, the founder of Meritech Capital, one of the first later stage VC firms. Paul discusses the revolutionary nature of AI, where venture capital is investing, and why he thinks the initial focus is cost reduction versus revenue driving. Key topics include why AI parallels the launch of the Internet when Netscape opened the technology doors for business and consumers, his belief that "vertical applications" will be more successful than "horizontal" ones, why AI is getting such traction in the legal space, and why you should market AI if you have it. Listen to hear his take on why he believes marketing will follow the legal space due to "super search" capabilities. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Richard Sanderson: A Top Executive Search Perspective on Marketing, Sales, Comms & the CMO Position Oct 02, 2023

A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales and Communications Practice Leader at Spencer Stuart. Richard provides an overview of the job market, the evolution of the CMO position, and his take on quiet quitting and remote work. Key discussion topics include why many Fortune 500 companies don't have a CMO, research and interviewing best practices, the current "white collar recession," and his belief that we are entering the Golden Age of Marketing while the "CMO role has become really hard." Listen in to hear the hot off the presses Spencer Stuart research on CMO turnover and his take on how to position yourself to be a CMO. Hint, it's important to be well rounded and well trained. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dave Penski: A Media Maven Discusses the Marketplace, Media, and CMOs Sep 25, 2023

A CMO Confidential Interview with Dave Penski, the US CEO of Publicis Media, the #1 media network in North America. Dave discusses how to play in the first media "buyers market" in years, the revolution in streaming and measurement, and his belief that the focus on short-term results can create a smaller consumer funnel. Key topics include why it's important to focus on incremental reach and LifeTime Value versus pure efficiency, artificial intelligence in media and creative, and brand safety. (Hint - brand safety is like the Jurassic Park dinosaurs - they always get out.) Listen in to hear why he is always on time and why good CMOs understand tech, the business and the customer experience in addition to marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Gary Briggs: An Experienced CMO And Board Member With Technology Chops Talks Marketing Sep 19, 2023

A CMO Confidential Interview with Gary Briggs, Petco and Etsy board member, formerly the VP of Google Marketing, and CMO of eBay and Facebook. Gary discusses how marketing has evolved since his days at Pepsi, the Cambridge Analytica event, why product marketing is so important in tech, and how he measured "trust and momentum" at Facebook . Key topics include managing privacy, why it's a "myth" that Google, Apple and Facebook don't do marketing, the fact that career success requires "recovery from failure," and why "skepticism is where to find the victory." Listen to the end to hear a great story about Mark Zuckerberg at Quantico. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Margo Georgiadis: A CEO, Board Member, and Former CMO Talks Business, Tech, Health & Marketing Sep 12, 2023

Episode 35 - A CMO Confidential Interview with Margo Georgiadis, CEO of Montai Health, formerly CEO of Mattel and Ancestry, Google President, and Discover CMO. Margo discusses the tech and health landscapes, provides perspective on the forces driving the business, and shares her belief that CMO's should be at the center of strategy and understanding customers. Key topics include managing volatility, the recent "reset" of company valuations and what it means to marketing, the importance of customer segmentation, and how being a CMO helps her as a board member and CEO. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tom Seclow: A 360°Look at the CMO Interview - An Insider Dishes on What Really Goes Down Sep 05, 2023

A CMO Confidential interview with Tom Seclow of Spencer Stuart. Tom led the CMO and Customer Experience practice for many years at one of the most respected search firms in the world. He discusses how the firm creates the job spec and the "long list," why the CMO job specs has the most variance of any spec in the C-Suite and why company feedback can sometimes take weeks. Key topics include advice to internal and external candidates, the need to "engage in a discussion versus a sale," thinking of yourself as a brand, how to practice patience, and how to tell the right "story." And don't forget to send a personalized thank you note! Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cliff Scott: Are You The Leader & Strategist You Think You Are And How to Check Aug 28, 2023

A CMO Confidential Interview with Cliff Scott, the President & CEO of The Scott Group and longtime agency executive. This continues our "What Your Agency Wants to Tell You But Won't" series. Cliff discusses the difference between being a tactical leader versus a strategic leader and why understanding the business outcomes, consumer emotions and marketplace behaviors are more important than optimizing the tools. Key topics include understanding "Why versus What," the fact that few companies have marketing objectives, why "emotional messaging" beats "practical" messaging, and how the RFP process is often poorly managed. Don't miss the discussions on the auto industry, Men's Wearhouse and "Why messaging strategy is like teenage sex." Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Paul Hirsch: Why Is B2B Marketing So Bad & What To Do About It Aug 22, 2023

Episode 32 A CMO Confidential Interview with Paul Hirsch, former EVP at Leo Burnett, and inaugural judge of the B2B Creative Lions at Cannes, who is currently the CEO and Chief Creative Officer of the nation's oldest B2B agency, Doremus+Co. Paul discusses the need for change in how B2B companies approach marketing, why it’s important to think holistically about the purchase cycle versus the top of the funnel, and the fact that "Nobody Cares" about how great you say your product or service is unless you make them care by creating advertising that’s truly memorable. Key topics include dealing with unrealistic management expectations, seeing marketing as an economic multiplier instead of a cost to be managed, and needing to move to the story and away from "making feature-driven sales lists." Listen to the end to hear about an actual agency RFP that could have been written by The Onion. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Robert Chesnut: Protecting Your Business Integrity: Advice From A Chief Ethics Officer Aug 14, 2023

A CMO Confidential Interview with Rob Chesnut, the former Airbnb General Counsel & Chief Ethics Officer, Chegg General Counsel, SVP of Trust & Safety at eBay, and author of Intentional Integrity. Rob discusses how to think about integrity in the age of transparency - when every consumer and employee is functioning as their own newsroom, the difference between virtue signaling and real choices, and how marketing should help lead this discussion. Key topics include the diversity of what integrity means, managing conflict, and how to manage when "we are all more connected and more divided than ever" and no one agrees on "the facts" Listen to our discussion on PGA/LIV, Disney and Budweiser as well as an incredible story about a Vatican communion wafer listed for auction on eBay. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

DJ Patil: A Data Scientist Turned Investor Talks Tech, Marketing & Public Policy Aug 07, 2023

A CMO Confidential Interview with D J Patil, currently an investor and partner at GreatPoint Ventures and formerly the Head of Data Products & Chief Scientist at LinkedIn, Distinguished Research Scientist at eBay, and U.S. Chief Data Scientist in the Obama Administration. DJ discusses why "clever beats smart," the evolution of data science and AI, how to use your data science team as a force multiplier, and what it was like to work in The White House. Key topics include why you should have always have a "Spock on the bridge," how to prevent the "weaponization of data," when to override the data, and why you should "test and try" versus going "all in" on most data solutions. Listen to hear about the data science role in public policy solutions. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rishad Tobaccowala: A Leading Business Thinker & Futurist Talks About What's Next Jul 31, 2023

Episode 29 - A CMO Confidential Interview with Rishad Tobaccowala, former agency CEO, Publicis Strategy & Growth Officer, author, and podcaster. Rishad discusses the 4 power shifts in the marketplace, how the lack of marketers on boards costs companies, and why the future will come from the slime versus the heavens. Key topics include his belief that many leaders "optimize the plumbing versus the poetry" while hiding behind concepts like disruption," why marketing will become even more important as consumers take on godlike power, and how culture needs to allow people to call out "The Turd On The Table." Listen to how Gillette and the auto companies missed the thread by failing to ask the right questions. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tom Goodwin: A Futurist and Innovation Expert Talks About Nowism Jul 25, 2023

Episode 28 - A CMO Confidential Interview with Tom Goodwin, author, speaker and former head of Innovation at Publicis, Zenith and Havas. Tom shares his often provocative thoughts on how to rethink technology by focusing in on what it means versus what it is, why brands will matter more than ever, how folks will bungle AI, and why those managing marketing often miss the big picture by focusing on mundane analytics and "refinement within a closed ecosystem." Key topics include how companies get irrationally excited about new tech, the difference between the "religion of the story" and the "religion of optimization," his belief that the consulting world is "fueled by anxiety," that leaders should always be aware of what has not changed, and why Cannes was a "bit sad." Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Bill Cobb: A Marketing Trained CEO Talks About Business & the CMO Position Jul 18, 2023

A CMO Confidential Interview with Bill Cobb, the CEO of Frontdoor who was previously the President of eBay North America and CEO of H&R Block. Bill shares his thoughts on how to succeed as a CMO, the best and worst marketing management practices of boards and CEOs, how to evaluate potential opportunities and the fact that there's life after getting fired. Key topics include his belief that marketing should be the most integrated function, a marketplace disrupter and "the hub of the wheel," the need to think and work cross functionally, why it's a really tough road if the CEO doesn't support marketing, and why the "board skills matrix" undervalues marketers. Listen to hear how one board member had trouble distinguishing John Hamm from Don Draper and Bill's fabulous rendition of Frontdoor's ad campaign song "We Built This Toilet" sung to the tune of Jefferson Airplane’s "We Built This City." Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

David Kenny: An Experienced CEO Talks About Marketing, Measurement & the Future Jul 11, 2023

Episode 26 - A CMO Confidential Interview with David Kenny, the CEO of Nielsen and former CEO of Digitas and The Weather Company. David takes us through the evolution of measurement and media and shares his thoughts on how to stay on top of a rapidly evolving marketplace. Key topics include talent, thinking about marketing as a "team sport," how to stay relevant when companies spend less time on training and development, his belief that too many people measure the income statement and not the "brand asset," why creativity still matters, and how understanding the value of sports is a building block for valuing all media. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brian Vos: An Operations Trained CEO Dishes on How He Views Marketing Jul 05, 2023

Episode 25 - A CMO Confidential Interview with Brian Vos, the former CEO of The Wine Group (TWG) who learned the business while leading the supply chain at E&J Gallo and TWG, two of the largest wine businesses in the world. Brian shares perspective on working in a business with over 10,000 competitors and over 100,000 skus where distribution and point of sale are critical and marketing may or may not matter. We discuss the challenge of measuring impact, tips for marketers managing in a complex operating environment where failures happen a lot, how marketing should take point on innovating, and how Cupcake, "accidentally" became a 1 million case brand. Listen to how he believed it was not a very bright idea to name a wine after a "hard to eat piece of cake," why marketing can "spin" up a lot of unnecessary downstream work, and why I was his favorite board member. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tyler Bluth: A Primer on the Marketing Chief Financial Officer Position & Why You Might Consider it for Your Organization Jun 27, 2023

Episode 24 - "A Primer on the Marketing Chief Financial Officer Position & Why You Might Consider it for Your Organization" A CMO Confidential interview with Tyler Bluth, VP of Finance at Ancestry, former brand manager and Marketing CFO. Tyler outlines how the position can reduce friction between marketing and finance and the key elements required for success. Key topics include constructing a marketing scorecard, eliminating the "asymmetry of information," his belief that teams should "adjust the spending, not the measures," and why this position should be internally sourced. Listeners will also hear about what he learned from being a facial care brand manager and how he not so triumphantly introduced packaging that was viewed as "filled with urine." Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kim Whitler: A Top B-School Professor Shares Research on Brands Taking a Stand on Social and Political Issues Jun 20, 2023

Episode 23 - A CMO Confidential Interview with Kim Whittler, business professor at the Virginia School of Business and former GM and CMO. Kim joins us for a second time on the red-hot issue of sociopolitical stands and describes why descriptive corporate research ignores consequences and trade-offs and is often wrong versus longer-term broader academic studies. Key topics include understanding the difference between "self interest" and "company interest," simultaneously managing consumer, employee and investor constituencies, preventing dangerous groupthink, fiduciary responsibility, the complexity of truly knowing "the right" thing, the asymmetric risks of picking a side, and CMO's that forget to represent their customers and investors. She shares many examples including Disney, Coke, Nike and Budweiser. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dave Reibstein: A B-School Professor Talks About Marketing - Brand Value, Measures and the Metaverse Jun 13, 2023

Episode 22 - A CMO Confidential Interview with Dave Reibstein, the Wharton Business School Professor and former Chairman of the American Marketing Association. Dave takes us through the evolution of marketing, measurement and what's next. Key topics include why brands should be included on the balance sheet, how measures follow money, why the inability to quantify brands negatively impacts marketers and companies, his belief that business is ahead of academia in understanding new tools and technologies, and why e-games succeeded - but the Metaverse may not be the next big thing. Also, listen in to learn about a completely original way of sleeping during a lecture. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Gary Stibel: A Consumer Products Consultant Talks About Marketing - The Good, The Bad & The Ugly Jun 06, 2023

Episode 21 - A CMO Confidential Interview with Gary Stibel, the former Wharton econometric modeler, Pringles brand manager, and founder of The New England Consulting Group. Gary outlines his belief that innovation and "the big marketing idea" are in serious decline and what to do about it. Key topics include why short-term thinking is crowding out long-term innovation, his belief that many companies will suffer sales and stock price declines because of this, how he thinks about brands taking socio political stands, the continued rise of private label, and the financial reengineering going on in the marketplace. He also discusses why CMO turnover is good for his business but bad for companies, and why "stage gating" kills innovation and should be replaced by rapid prototyping. The Cheetos repositioning story which includes Cheesy Rider, the creation of Chester the Cheetah and the brand rising from near oblivion is not to be missed! Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Margaret Molloy: The Case for Simplicity in a Complex World, How to Decomplexify Your Marketing May 31, 2023

Episode 20 - How to Decomplexify Your Marketing A CMO Confidential interview with Margaret Molloy, the Global Chief Marketing Officer of Siegel+Gale, the branding firm, and the “How CMOs Commit” podcast host. We discuss how marketing can become overly complex versus the power of a consistent focus on the customer. Key topics include translating business strategies, managing diverse stakeholders, B2B branding, asking the right questions in the CMO interview, and the importance of customer experience. Margaret provides useful frameworks and powerful examples of brand simplification. She even claims that one of my discussion points reminds her of an Albert Einstein quote. Listen to hear which point! Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kim Whitler: A Comprehensive Look at Fixing the CMO Position May 29, 2023

Episode 19 - A CMO Confidential Interview with Kim Whitler, a business professor at the University of Virginia Darden School of Business. Kim started at P&G and went on to be a GM at Aurora Foods and the CMO at David's Bridal before shifting to academia - one of her fortes is deep quantitative research on marketing. We discuss careers, why CPG training can be foundational, and the many factors causing CMO turnover. Highlights include why candidates should "throw out" the job spec since over 50% of them are incorrect, boards and CEOs who don't believe in marketing, firms who think marketers are all interchangeable, and candidates who take positions doomed for failure. She provides tips to avoid these situations and also calls out search firms for a "cut and paste" approach while challenging them to do better in prepping candidates and companies. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Paul Roetzer: A View from the Front Lines of Artificial Intelligence May 29, 2023

Episode 18 - A CMO Confidential Interview with Paul Roetzer, the founder of The Marketing AI Institute and author of Marketing Artificial Intelligence who has been working on and with AI for12 years. We discuss the difference between machine learning and generative AI, the recent Google I/O Conference, how governments have been working on AI since the '50's, AI uses for efficiency and revenue acceleration, and what marketers and advertisers should be thinking about right now. Some key takeaways include practicing with AI, focusing on the application layer versus the theory, investing in outcomes, and avoiding the trap of spending a boatload of money on the concept before you know what you really want AI to do for you. P.S. This descriptor was not generated by ChatGP. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Carilu Dietrich: Top 5 Reasons B2B CMO's Get Fired May 23, 2023

Episode 17 - A CMO Confidential Interview with Carilu Deitrich the former CMO and Hypergrowth Advisor who helped take Atlassian public. In part 2 of "Why The Short Shelf Life for CMO's Carilu outlines the top 5 reasons B2B marketers fail and shares tips on how to avoid the major pitfalls of the job. She also provides some thoughts on why 2023 might be a tough year for marketers, the perils of hypergrowth, and the importance of connecting with the rest of the C-Suite, especially Sales and the CEO. We also discuss learning from failure. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ron Guerrier: Why Marketing and IT Should be BFF's May 02, 2023

Episode 16 - Ron has been a CIO numerous times including Express Scripts, the State of Illinois (Go Bears), Toyota Financial Services, HP and Farmers Insurance. Marketing has always been an analytical function. And the function has gotten more analytical and significantly more measurable since then. In this week's episode Mike and Ron discuss how the two functions can not only coexist, but thrive together. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kip Knight: Why CMO’s Should Learn Finance Apr 24, 2023

Episode 15 - A CMO Confidential Interview with Kip Knight. The founder of CMO Coaches, former CMO of Taco Bell, and President of H&R Block’s US business, joins the show for a second time as we switch formats and have him lead a 2-way dialogue following up on our "Why the Short Shelf Life of CMO's" session. We discuss marketing as “the offense” of the company, how to be “an optimist with objectivity,” the obligation of marketers to translate their budgets into sales and profit, the Marketing CFO position, and “the difference between a promise and a trend.” Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Clive Sirkin: Why Marketing Creativity is in Decline/What to Do About it Apr 18, 2023

Episode 14 - A CMO Confidential interview with Clive Sirkin, the host of the podcast Unstuck who previously served as the Chief Growth Officer of Kellogg, the CMO of Kimberly-Clark, and the Group Managing Director of Leo Burnett. We discuss the difference between creativity and crafting, reducing the fear of getting out on the "creative ice," how to be a marketer versus an artist, avoiding the "marketing contagion of the moment" and how to make consumer believers versus taking hostages. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Joe Perello: Lessons Learned as the First Ever CMO of New York City Apr 18, 2023

Episode 13 - Joe started his career in credit cards at MBNA where he launched the NFL Visa card. He was the VP of Marketing for the New York Yankees, worked on David Bowie’s business and then became New York City’s first ever CMO in 2003. He’s gone on to found a digital ad agency and most recently a creator marketing technology platform called PROPS, where he serves as the CEO Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Craig Coffey: How to Increase Your Chance of Succeeding as a CMO Apr 04, 2023

Episode 12 - A CMO Confidential interview with Craig Coffey, the former CMO of Frontier Communications and Nokia North America and the founder of Way Maker Leadership, an executive leadership coaching practice serving senior executive and high-potentials in Fortune 200 companies. We discuss, beating the 2-year tenure jinx that bedevils the position, playing at a strategic level, hiring the right team, leading the consumer charge, managing social issues, and elevating the position. There's also tips on re-imagining the job, especially during the interview process and on the way in. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tom Seclow: An Executive Search Perspective on Marketing and CMO's Mar 28, 2023

Episode 11 - A CMO Confidential Interview with Tom Seclow of Spencer Stuart. Tom for many years led the CMO and Customer Experience practice for one of the most respected search firms in the world. He discusses the short tenure of the position, aligning expectations, the difference between CMO and other C-level job specs, the power of classical consumer goods training, things to think about when you are considering a position, and CMO promiscuity and curiosity. Yes, you read that right, but it's not what you think. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tom Kirk: What Your Agency Wants To Tell You But Wont (Part 2) Mar 21, 2023

Episode 10 - A CMO Confidential Interview with Tom Kirk, the long-time EVP and Chief Client Officer of RPA, the large independent agency in Los Angeles. TK, as he is known, discusses creative as a business driver, how consensus building can destroy good ideas, thinking through your agency interface and organization structure, Wayne Gretzky, and last, but not least an "orbiting the giant hairball "cow analogy. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Nancy Zwiers: Why Is Marketing Innovation So Freaking Hard? Mar 08, 2023

Episode 9 - A CMO Confidential interview with Nancy Zwiers, the former CMO of Spinmaster, founder of Funosophy and SVP of Marketing for Barbie Worldwide. Nancy takes us on a tour of innovation in the toy space where judgment and speed are critical to success. She shares some tips on how to trust your judgment, shepherd projects through the company, and what you can learn from marketing to kids. Great stories on Hatchimals and P&G to name a few. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Paul Madera: What do Venture Capitalists Really Think About Marketing Mar 03, 2023

Episode 8 - A CMO Confidential interview with Paul Madera, the founder of Meritech Capital and former investment banker. Paul is a different guest for this show having founded a very successful firm which has backed some serious winners including Facebook, Salesforce, Roblox and Snowflake. He shares his perspective on venture capital and how it differs from Private Equity. He also discusses how VC's see marketing, why marketing is often less material to the investment thesis, and why he thinks most marketers should start their careers outside of the VC world. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

John "Ozzy" Osborn: What Your Agency Really Wants to Tell You But Won't Feb 22, 2023

Episode 7 - A CMO Confidential Interview with John Osborn, the former CEO of OMD USA and BBDO New York. Ozzy has been in the advertising and media business his entire career and shares some thoughts on how to build good business relationships and some CMO best and worst practices. He also talked about his first-hand "Pepsi, Where's My Jet?" experience as a junior agency person. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Pat Mendelson: How Your Creative Team Really Wishes You'd Run A Meeting Feb 15, 2023

Episode 6 - All brands have creative teams responsible for delivering the go-to-market work that showcases the business to the marketplace. Many big businesses hire agencies to deliver this work and set up a process to sift through hundreds of ideas, whittling down the pile until they invest in the ones that make it to you. And all CMO's know that in addition to the marketplace, the harshest critics of this work will be their fellow employees. Mistakes cost brands and CMO's as shown recently by Balenciaga and a number of years ago when Nationwide ran a Super Bowl commercial about a boy that died from an accident. The creative team is on the receiving end of a lot of these pressures, working with limited time and multiple opinions while working with the shortest tenured level of the C-Suite, the CMO. In this episode we discuss how creatives approach the process and the client. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jeff Culliton: How To Run An RFP Without Crushing Your Agencys Soul Feb 09, 2023

Episode 5 - In this Episode, Mike and Jeff Culliton, President of Adcom talk about the best and worst ways to run an RFP so that the agencies pitching your business all have a fair shot at success. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jeff Serverts: Is The CMO Species Headed For Extinction? Feb 08, 2023

Episode 4 - A CMO Confidential Interview with Jeff Severts, the former Chief Marketing Officer of Ulta, Best Buy Europe, and FTD. Jeff discusses the growing complexity of the job and why he thinks it may become extinct in the not too distant future. We also talk about some of the ways marketers can manage the growing complexity of the job. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Carilu Dietrich: What It's Really Like in the B2B Start-Up World Jan 27, 2023

Episode 3 - A CMO Confidential Interview with Carilu Dietrich, former CMO and Hypergrowth Advisor, who helped take Atlassian public. Carilu discusses the business-to-business environment, what it's like to be in an early stage company, and tips for pic Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kip Knight - Why The Short Shelf Life Of CMOs Jan 19, 2023

Episode 2 - Mike interviews marketing veteran Kip Knight, who is Operating Partner at Thomvest Ventures, Founder of CMO Coaches and former CMO of Taco Bell about the short shelf life for CMOs. Learn more about your ad choices. Visit megaphone.fm/adchoices See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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