Clipped: Your Content Creation Toolkit

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Unleash Your Creative Freedom: Content Strategies That Break the Mold Sep 04, 2024

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Ready to unleash your creative freedom and break the mold with content that truly inspires you? In this episode of CLIPPED, we’re diving deep into content strategies that defy the typical rules and go beyond just playing by the numbers. Forget focusing solely on data and target audiences—let’s explore how to create content that's authentic, aligned with your passions, and breaks through the noise!

We’ll cover:

Why breaking away from traditional strategies can elevate your creative journey.
How to balance business goals with your creative freedom.
Drawing inspiration from iconic music legends and standout brands like Manscaped and Happy Dad.

If you're feeling the urge to create differently and bring more authenticity to your work, this episode is a must-listen. Whether you're a podcaster, content creator, or someone looking to infuse more originality into your projects, join us as we explore how to craft content that aligns with what truly drives you.

Need help launching your podcast? Visit The Podcast Haven and fill out our contact form to discuss your vision and strategy. Let’s chat about how we can help you crush your content goals!

About CLIPPED:

CLIPPED is a Podcast Haven Original, proudly created and produced by the team at The Podcast Haven. As a flagship show under The Podcast Haven umbrella, CLIPPED embodies our commitment to empowering podcasters and content creators with the tools, strategies, and insights they need to thrive in the ever-evolving world of digital content.

At The Podcast Haven, we specialize in turning ideas into powerful podcasts, helping creators like you grow and monetize their shows. With CLIPPED, we’re bringing our passion for podcasting to life, offering a deep dive into the art and science of creating impactful audio content. From practical tips on production and storytelling to innovative strategies for growth and monetization, every episode of CLIPPED is designed to help you succeed.

Inside Podcast Movement 2024: Networking, Parties, and Industry Insights – Featuring Jay Yow, Producer of The James Altucher Show Aug 28, 2024

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Podcast Movement, the largest annual conference dedicated to the podcasting industry, brings together podcasters, industry professionals, and vendors from around the world. This year, the event took place in Washington, D.C., and featured an exciting lineup of panels, workshops, and networking opportunities. I attended alongside my guest, Jay Yow, a seasoned audio engineer with over 16 years of experience in the industry. Jay is the producer of the James Altucher Show and has worked with renowned names like Benedict Cumberbatch, Mike Myers, and Dashboard Confessional. In addition to his podcasting work, Jay's background spans both the music and podcast industries, showcasing his versatility and expertise in audio production. Together, we navigated Podcast Movement, exploring everything the event had to offer.

CLIPPED Sponsor:

This episode of Clipped is sponsored by Riverside.fm, the leading platform for high-quality remote podcast recording. With features like AI-powered video clips, show notes, and transcripts, Riverside makes it easy to create professional content. Use promo code CLIPPED at checkout to get 20% off your subscription at Riverside.fm

In this episode, we dive into the purpose of Podcast Movement and share some of the highlights and key takeaways. We recount some of the fantastic people we met, like Arielle from Descript, Guy Kelly from "Hookergate," and the crew from B&H, among others. We also discuss the exciting Topgolf party hosted by iHeartRadio, our experiences meeting and networking with vendors, and the insights gained from attending the panels. From the gear we checked out to the people we connected with, this episode captures the essence of what makes Podcast Movement a must-attend event for anyone in the podcasting space.

Podcast Movement Highlights:

Networking with Industry Pros: Meeting key players like Arielle from Descript, Guy Kelly, the creator of "Hookergate," and reps from B&H and Vox Media.
Live Podcast Recording: Participating in a live podcast with B&H, highlighting the Mevo Camera by Logitech and Shure microphones.
Topgolf Party by iHeartRadio: Sharing laughs and swings at the iHeartRadio Topgolf party—Jay's first time swinging a golf club!
Vendor Connections: Engaging with industry vendors such as Mopod, Descript, and Shure, building valuable relationships for future collaborations.
Highlighting Kids Podcasts: Discovering the niche world of kids' podcasting through shows like "Culture Kids" by Kristen.
New Tech on Display: Exploring new gear and products like the Mevo Camera and Shure microphones, perfect for podcasters and content creators.
Learning the Ropes: Discussing panels and workshops about podcast growth, marketing, and production techniques.
Meeting Podcast Celebrities: Rubbing shoulders with notable names in the podcasting world, including the team from SiriusXM and Spotify.
Behind the Scenes with Vox Media: Jay's ins

Podcast Movement 2024 Day 2: Grow The Show, Audio Sigma, Pod Launch HQ, Story on Media, Podcast Marketing, and B&H Aug 22, 2024

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In this episode, Eric highlights some of his favorite people on Day 2 of Podcast Movement 2024.

Key Podcast Service Providers to Check Out:

Seth Silvers - Story on Media and Aquisition.com
Kevin Chemidlin - Grow The Show
Jeremy Enns - Podcast Marketing Academy
Courtney Elmer - Pod Launch HQ

Audio Sigma:

Incredible sounding audio interfaces for podcasters - https://audiosigma.com/

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Podcast Movement 2024: Day 1 Takeaways and Must-Know Industry Leaders Aug 21, 2024

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In this episode, Eric is reporting from his hotel room at Podcast Movement 2024. You’ll hear about Day 1 of the event, including the setting, the people, the vendors, and the rad connections he's made so far.

Eric thinks these people can help you with your podcast production and growth, so he’s introducing them to you below.

CLIPPED Sponsor:

This podcast is sponsored by Riverside.fm - Enter promo code CLIPPED at checkout for 20% off.

Check Out These Podcast Industry Heavy Hitters:

Jay Yow - Great if you need podcast production help.
Podchaser - Sign up and enter your podcast credits. Perfect for your resume.
Jeremy Enns - Offers podcasting marketing courses and a dope email newsletter called “Scrappy Podcasting” with tons of podcast marketing info.
Tink Media - Ideal if you’re ready to hire a podcast growth and PR agency.

That’s it for Day 1 of Podcast Movement. Stay tuned for a special episode drop tomorrow highlighting Day 2.

Resources:

The Podcast Haven’s Article on Podchaser

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Apple Podcast Chart Secrets: How to Rank, Grow Your Podcast, Gain Followers, and Get More Downloads Aug 14, 2024

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This episode covers the Apple Podcast charts and their impact. Eric breaks down what the charts are, how to find them, and the key to getting on them—rapidly gaining new followers. He also shares his experience with being on the charts and the resulting growth in his show, highlighting how chart placement can open doors to new opportunities and further growth.

Episode Sponsor:

We're sponsored by Riverside.fm, our favorite platform for high-quality remote podcast recording, now with powerful AI tools that enhance your audio and video. Riverside's AI will take your recordings and effortlessly cut them into video clips for social media, write your show notes, and generate transcripts—all at the click of a button. Whether you're hosting interviews, co-hosted shows, or live streaming, Riverside.fm has you covered. Give it a try and enter promo code CLIPPED at checkout for 20% off any individual plan.

Episode Takeaways:

How to Access Apple Podcast Charts: You can find the Apple Podcast charts on both mobile and desktop by navigating to the "Top Charts" section and selecting your preferred category.
What Happens After Charting: Achieving a spot on the Apple Podcast charts can lead to increased visibility, more downloads, and higher engagement. However, the impact varies; some shows experience significant growth, while others may see more modest results.
Personal Experience with Charting: Eric shared that his show saw a substantial spike in downloads when it ranked on the charts, with a significant increase in followers and overall engagement.
Sustainability of Growth: While the initial spike in downloads from charting may taper off, the boost in followers can help maintain a higher baseline of downloads for future episodes.
Importance of Social Proof: Charting can serve as valuable social proof, making your show more appealing to potential sponsors and new listeners.
Long-Term Benefits: Even after falling off the charts, the followers gained during the peak can continue to support the show's growth and engagement.
Strategy Beyond Podcasting: Expanding into SEO and writing content related to your podcast episodes can help drive more traffic to your website and increase podcast discoverability.

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The Podcast Haven Homepage

The Podcast Host's Colin Gray on SEO, Affiliate Marketing, Audience Growth, and Digital Products Aug 07, 2024

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Colin Gray, founder of The Podcast Host, discusses his journey in podcasting and its evolution in the UK and Europe. He emphasizes the importance of integrating written content with audio for podcast growth and the impact of Google updates on website traffic. Genuine, helpful, and human-created content is crucial for standing out in search engine rankings.

Colin shares his early experiences with affiliate marketing and the slow growth of his blog, underscoring the importance of hard work and long-term commitment. He highlights the significance of technical SEO and keyword research in blog posts, mentioning tools like SEMrush and Ahrefs to monitor traffic and keyword trends. Listening to the audience and using their questions and problems as content ideas is essential. Building an email list is also crucial for audience engagement and staying connected with listeners.

Additionally, Colin talks about the development of Alitu, a podcast editing and hosting tool, and future plans for expanding the Creator Toolbox brand. He discusses the role of sponsored content and the shift towards building a business around a podcast rather than relying solely on sponsorships.

Sponsor:

This podcast is sponsored by Riverside.fm, our favorite place to record online interviews. For 20% off new users can enter promo code CLIPPED at checkout.

Episode Takeaways:

Podcasting has evolved significantly in the UK and Europe, with more companies and influencers entering the space.
Written content alongside audio is crucial for podcast growth, enhancing search engine rankings and providing a comprehensive listener experience.
Google updates have impacted website traffic, but creating genuine, helpful, and human-created content can mitigate these effects.
Affiliate marketing can be valuable for podcasters, though it requires time and effort to yield significant results.
Success in podcasting demands patience, hard work, and long-term commitment.
Technical SEO and keyword research are vital for improving blog post rankings and attracting organic traffic.
Listening to the audience and addressing their questions and problems can generate valuable content ideas.
Building an email list is essential for audience engagement and maintaining connections with listeners.
Alitu simplifies podcast creation through editing and hosting tools.
The Creator Toolbox brand is expanding to offer resources and guidance for content creators.
Sponsored content can be a viable revenue stream, but building a business around a podcast provides more reliability and scalability.

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Mike Wiston CEO of MowPod: Building Communities, Podcast Growth, Leadership and Crushing It As a Dad - Part 2 Jul 31, 2024

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This week, Eric's continuing his conversation with Mike Wiston, CEO and Founder of mowpod. Mike delves into the intricacies of podcast monetization, networking, entrepreneurship, and balancing family life while running a successful online business.

This Weeks Sponsor: Riverside.fm - Enter promo code CLIPPED at checkout to get 20% off any individual plan. Riverside is the best place to record audio and video podcasts online.

Key Topics Discussed In This Episode:

Podcasting as a Business:
Mike emphasizes the importance of understanding the business side of podcasting and not just focusing on content creation. Learn how to secure sponsorships, even with a small audience.
Growth and Networking:
Eric and Mike talk about the necessity of networking and how the podcasting community is similar to the punk rock scene in terms of collaboration and support.
Monetization Strategies:
Dive into why traditional CPM advertising may not be sufficient and how sponsorships can be a more lucrative avenue for podcasters.
The Role of Video in Podcasting:
Explore the debate between audio-only vs. video podcasts and what might work best depending on the goals and content type.
Short-form Video Content:
A discussion on the value of short-form video clips for awareness and branding versus their effectiveness in driving podcast downloads.
Balancing Work and Family:
Mike shares his personal philosophy on prioritizing family while managing a business and staying organized.

Connect with Mike Wiston:

Mike Wiston
Try Mowpod

Equipment Used in This Video:

Favorite Podcast Microphones:

As an Amazon Affiliate, I earn from qualifying purchases.

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Mike Wiston CEO of MowPod: Building Communities, Podcast Growth, Leadership and Crushing It As a Dad Jul 24, 2024

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Mike Wiston, CEO of MowPod, shares his journey from being a self-proclaimed 'total mess up' to becoming a successful entrepreneur. He discusses the importance of understanding every aspect of a business and the value of hands-on experience. Mike highlights the role of AI in podcast audience growth and the necessity of a strong organic growth strategy before implementing paid strategies.

He emphasizes the power of Facebook groups for building a community, his love for live events, and the significance of conversation and relationships in business. Mike and Eric delve into the importance of building relationships and having conversations in networking and entrepreneurship. They stress the value of understanding others, connecting with them, and approaching conversations without expectations.

They also discuss podcasting, covering the role of video in podcasting and the importance of having a clear goal and strategy for monetization. They underscore the significance of testing, staying organized, and seeking support from others in the entrepreneurial journey. Additionally, they mention the podcasting scene in Japan and the challenges of monetization in the Asian market.

Takeaways:

Understanding every aspect of a business is crucial for effective leadership.
A strong organic growth strategy is essential before implementing paid strategies.
Facebook groups can be a powerful tool for building a community and driving engagement.
Live events provide opportunities for networking and building relationships.
Conversation and relationships play a vital role in business success.
Building relationships and having conversations are crucial in networking and entrepreneurship.
Understanding others and connecting with them is more important than pushing your own product or agenda.
Having a clear goal and strategy for monetization is essential in podcasting.
Testing, staying organized, and seeking support from others are key to success in entrepreneurship.
The podcasting scene in Japan faces challenges in monetization.

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Grow Your Podcast Audience with Spotify Comments Jul 17, 2024

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In this episode, Eric introduces a new feature from Spotify that allows users to comment directly on podcast episodes through the Spotify mobile app. He shares insights on this update and discusses its potential to enhance listener engagement and foster community.

Podcast Sponsor: To get 20% any individual Riverside.fm plan, enter promo code CLIPPED for 20% off.

Episode Takeaways:

Spotify's New Commenting Feature**: Learn how to leave comments on podcast episodes using the Spotify mobile app and the benefits it brings to both listeners and podcast hosts.
Engagement and Community Building**: Eric discusses the impact of the new commenting feature on audience engagement and community building within the podcasting space.
How to Access Comments as a Host**: Instructions for podcast hosts on how to view and manage comments through Spotify for Podcasters.

Additional Resources and Episodes:

Episode on Spotify for Podcasters: Dive deeper into using Spotify for Podcasters to track analytics and other features.
Episode on Spotify's Polls and Q&As: Explore the interactive features that Spotify has previously introduced to aid podcasters.

Stop Stressing Over Brand Identity! Allow Your Content and Brand To Evolve Naturally Jul 10, 2024

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In this episode, Eric gets into the concept of “brand identity”. As content creators, we often hear about the importance of defining our brand, but what does that really mean?

What You'll Learn:

The basics of brand identity and why it matters.
The reality for new content creators and how to embrace evolution within your brand.
Why you shouldn't stress too much about your brand identity at the beginning.
Insights on letting your brand develop naturally over time.

Sponsor: Riverside.fm

Take your podcast to the next level with Riverside's new AI features! Create video clips for your podcast in seconds using their magic clips feature. Enjoy improved remote recording, better syncing, enhanced transcripts, and a host of other AI-driven tools.

Use promo code CLIPPED for 20% off at Riverside.fm.

Key Takeaways:

Don't pigeonhole yourself early on with a rigid brand identity.
Your brand will evolve as you gain more experience and insights.
Focus on creating content that resonates with you and your audience.
Think of your brand like a band's music—it can evolve while staying true to its core.

Connect with Us:

For more tips and resources on podcasting, visit The Podcast Haven.

Have questions or need advice?

Fill out the contact form on the website, and I'll get back to you.

Also! Check out our blog for articles on equipment, growth, marketing strategies, and more.

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